Monday – Friday 7p-12m

Sierra H Broadcasting and The BEAT 101.1FM are locally
owned and operated by our partners U.S. Air Force
Veteran Jay Brentlinger and Air National Guard Veteran
Steve Szalay.
Mr. Brentlinger and Mr. Szalay, both Captains, met while
flying F 104 fighter jets at Luke Air force Base in Phoenix,
Arizona in the mid 1950’s. Between the two of them, they
successfully flew missions in Korea, Germany and
throughout Europe.
Our company name, Sierra H Broadcasting is a tribute to
the bond our partners have and commitment they made to
serve our country. “Sierra H” is aviator slang for “SH*T
HOT”. This is military pilot’s favorite all-purpose
expression of approval, a term of excitement, joy and high
praise.
Sierra H Broadcasting salutes all Veterans past and
present and continually thanks them for their service in
protecting us!!
• Median Age 31
Black
• 53% are Hispanic
7%
• 44% earn $25,000 to $75,000 per year
Other
40%
Hispanic
• 35% have children living at home
53%
• More than 55% work full-time
• 58% Male and 42% Female listeners
• 41% have some college or more education
Female
42%
• 73% are 18-44
Male
58%
28.0%
23.3%
21.9%
11.9%
P 12-17
9.0%
P 18-24
P 25-34
P 35-44
P 45-54
Source: Arbitron June12/July12/Aug12 M-Su 6a-12m
• Ethnic Breakdown
• Education
• Black 7%
• High School Grad 28%
• Hispanic 53%
• Some College 29%
• Other 40%
• College Grad 12%
• 66% of Hispanic Listeners are English Dominant
• Employment
• Full Time 54%
• Part Time 14%
• Household Income
• Less than $25K 24%
• $25k-$50K 22%
• Household Size
• 2 or Less 21%
• 3 or More 58%
• Target Composition
• Male 58%
• Female 42%
• Listening Location
• $50k-$75K 21%
• Home 53%
• More than $75K 16%
• Away from Home 83%
Source: Arbitron June12/July12/Aug12 M-Su 6a-12m
KNRJ listeners spend over $2 BILLION annually in Metro area retail stores
$366 Million at Food & Beverage Stores
$248 Million at Restaurants & Bars
$111 Million on Clothes and Accessories
$133 Million on Electronics and Appliances
$231 Million at Gas Stations
$370 Million at New & Used Auto Dealers
$46 Million on Sports, Hobbies & Music
$300 Million at Valley Hospitals
$53 Million on Wireless Communication
$341 Million at Grocery Stores
$101 Million on Gambling & Casinos
$126 Million with Lawyers
Source: Arbitron June12/July12/Aug12 M-Su 6a-12m
•Monday – Friday 6a-10a
• Hospe
•Monday – Friday 10a-3p
• “Lady” Stephanie
•Monday – Friday 3p-7p
•Ramses Ja
•Monday – Friday 7p-12m
• B Rose
The Phoenix New Times
has voted The BEAT as the
BEST Hip-Hop Radio
Station for 2011
Phoenix New Times
Best Hip-Hop Radio Station - 2010
The Beat 92.7 FM and 99.3 FM
//www.azthebeat.com
Urban oldies? It seemed like sort of a weird idea when The Beat — a
quadrocast station made up of KNRJ 101.1 FM, K224CJ 92.7 FM, K257CD
99.3 FM, and K228XO 93.5 FM — started bumping old-school R&B and hiphop in late 2008. Then an L.A. station picked up the format, making the
Phoenix-bred format less of a novelty. There are a few solid stations for hiphop in town, but we really like the unique playlist on The Beat, built around
hits from the golden age of rap and featuring such artists as Pac, Biggie, Dre,
and Snoop. And, sure, we like a little Warren Hill, some Fresh Prince, and a
little R. Kelly in there, too. The Beat is good-time music and always
manages to make us smile as we flip by for a few seconds on a long
commute.
• 2 Pac
• LL Cool J
• Snoop Dogg
• Jay Z
• Puff Daddy
• Outkast
• Digital Underground
• Coolio
• Dr. Dre
• Ludacris
• 50 Cent
• Drake
• Lil Wayne
• Notorious BIG
• Ice Cube
• Warren G
• Nelly
• Beastie Boys
The BEAT’s Digital Platform
provides the best in digital
marketing opportunities
Social Media
Twitter
Instagram
YouTube
Facebook
QR Codes
Email Blasts
Streaming
Leaderboard 728x90
Right Column 300x250
Wallpaper Wraps
Pre-Roll Video
Weather Sponsorships
Traffic Sponsorships
Tile Ads 125x125
Video Player Ads
Interactive Contesting
• azthebeat.com website sponsorship opportunities
• Studio Sponsorship
• Street Team Sponsorship
• Remotes & Van Stops
• Traffic Center Sponsorship
• Events, Concerts & Trade Shows
DETAILS AND IMAGES HERE
• The Beat promotional material including co-branded merchandise
• Testimonials & Endorsements by The Beat on-air talent
• On-air feature sponsorships
• Traffic sponsorships
The New KNRJ 101.1 FM Signal Is Stronger Than Ever.
Reaching the Phoenix Metro and Northern Arizona!
Effective Radiated Power
40,000 Watts
Height above Avg. Terrain
807 meters (2649 ft)
Height above Ground Level
DETAILS AND IMAGES HERE
52 meters (171 ft)
Height above Sea Level
2323 meters (7626 ft)
Antenna Pattern NonDirectional
We are a Full Class C, FCC
Rated Station
General Manager
Michael Mallace
michael.mallace@sierrah.com
Sales Manager
Craig Boston
craig.boston@sierrah.com
Program Director
Fred Rico
fred.rico@sierrah.com
Promotions Director
Matt Kirkpatrick
promotions@sierrah.com
7434 East Stetson Drive, Suite #255
Scottsdale, AZ 85251
DETAILS AND IMAGES HERE
PH: 480.994.9100
FAX: 480.423.8770
Traffic Manager
Davi Barnes
davi@sierrah.com
Production Director
Ramses Ja
production@sierrah.com
azthebeat.com