101.1 The Beat

The Beat
•The BEAT is a music intensive radio
station that plays only the biggest Classic
Hip Hop hits from the 80’s and 90’s!
•The BEAT is about good times, parties,
friendship, family and lots of fun!
•The BEAT targets active adults 25 - 40
who grew up listening to this music!
• Median Age 31
• 50% earn more than $50,000 per year
• 69.3% are 18-44
• 94% have children living at home
S The
E C TBeat
I O N Listener
TITLE
RE
HE
• More than 54% work full-time
• 56% Male and 44% Female listeners
• 40% have some college or more education
Source: Arbitron Apri 11//May 11/June 11/ M-Su 6a-12m P12+
The Beat Listener
• Ethnic Breakdown
• Education
• Black 28.7%
• High School Grad 19.3%
• Hispanic 49.4%
• Some College 24.9%
• Other 21.9%
• College Grad 14.7%
• 60.8% of Hispanic Listeners are English Dominant
• Employment
• Full Time 54.8%
• Part Time 6.9%
• Household Income
• Less than $25K 16%
• $25k-$50K 34.5%
• Household Size
• 2 or Less 18.5%
• 3 or More 74.8%
• Target Composition
• Male 55.7%
• Female 44.3%
• Listening Location
• $50k-$75K 19.6%
• Home 20.4%
• More than $75K 30%
• Away from Home 79.6%
Source: Arbitron April 11, May 11, June 11 M-Su 6a-12m P12+ Weekly Cume persons
KNRJ listeners spend nearly $2 BILLION annually in Metro area retail stores
$324 Million at Food & Beverage Stores
$224 Million at Restaurants & Bars
$74 Million on Building Materials & Garden Supplies
$92 Million on Clothes and Accessories
$115 Million on Electronics and Appliances
$196 Million at Gas Stations
$340 Million at New & Used Auto Dealers
$40 Million on Sports, Hobbies & Music
$259 Million at Valley Hospitals
$45 Million on Wireless Communication
THE Beat Listener’s
Spending Power
•Monday – Friday 6a-10a
•All Music
•Monday – Friday 10a-2p
•Marino
•Monday – Friday 2p-6p
•Big Boy’s Neighborhood
•Monday – Friday 6p-10p
•Ruben S.
•Monday – Friday 10p-12 mid
•Slow Jams with R Dub
The Beat Personalities
Phoenix New Times declares KNRJ The Beat
the Best Hip-Hop Station in Phoenix
Best Hip-Hop Radio Station - 2010
The Beat 92.7 FM and 99.3 FM
//www.azthebeat.com
Urban oldies? It seemed like sort of a weird idea when The Beat — a quadrocast
station made up of KNRJ 101.1 FM, K224CJ 92.7 FM, K257CD 99.3 FM, and
K228XO 93.5 FM — started bumping old-school R&B and hip-hop in late 2008. Then
an L.A. station picked up the format, making the Phoenix-bred format less of a
novelty. There are a few solid stations for hip-hop in town, but we really like the
unique playlist on The Beat, built around hits from the golden age of rap and featuring
such artists as Pac, Biggie, Dre, and Snoop. And, sure, we like a little Warren Hill,
some Fresh Prince, and a little R. Kelly in there, too. The Beat is good-time music
and always manages to make us smile as we flip by for a few seconds on a long
commute.
• 2 Pac
• LL Cool J
• Snoop Dogg
• Jay Z
• Dr. Dre
• Ludacris
• 50 Cent
• Missy Elliot
• Run DMC
• Nelly
• Notorious BIG
• Busta Rhymes
• Ice Cube
• Warren G
•
The Beat Music
• Puff Daddy
• Ton Loc
• Bone Thugs & Harmony
• Digital Underground
• Outkast
• Beastie Boys
• Coolio
• Naughty by Nature
AZTHEBEAT.COM
The Beat’s Digital Platform provides
the best in digital marketing
opportunities
Email Blasts
Texting
Streaming
Leaderboard 728x90
Right Column 300x250
Wallpaper Wraps
Pre-Roll Video
Weather Sponsorships
Traffic Sponsorships
Tile Ads 125x125
Video Player Ads
Interactive Contesting
SMarketing
E C T I O N& Promotions
TITLE HERE
• azthebeat.com website sponsorship opportunities
• The Beat “E-Mail Blasts” - Direct E-mail sponsorship opportunities
• The Beat promotional material including co-branded merchandise
DETAILS AND IMAGES HERE
• Testimonials & Endorsements by The Beat on-air talent
• On-air feature sponsorships
• Traffic sponsorships
• Weather sponsorships
SE
C TSignal
ION TITLE
Our
HERE
101.1 FM
93.5 FM
DETAILS AND IMAGES HERE
99.3 FM
92.7 FM
Covering
The Phoenix
Metropolitan
Area and
Northern
Arizona
General Manager
Michael Mallace
michael.mallace@sierrah.com
Sales Manager
Craig Boston
craig.boston@sierrah.com
Program Director
Chris Marino
chris.marino@sierrah.com
Promotions Director
Matt Kirkpatrick
promotions@sierrah.com
Traffic Director
Davi Barnes
davi@sierrah.com
Production Director
Ramses – King Taylor
production@sierrah.com
7434 East Stetson Drive #255 Scottsdale, AZ 85251
PH: 480.994.9100 FAX: 480.423.8770
azthebeat.com
Contact Us