KIT2015 - Seamans Media

Transcription

OUR
5TH
YEAR
MEDIA
KIT 2015
PRINT | DIGITAL | ONLINE
About us
About
Seamans
Media, Inc.
W
e are hockey.
Hockey players,
parents, coaches
and fans love us.
New York Hockey Journal media
properties deliver the most
compelling, laser-focused content
to a target audience of participants
and hockey consumers.
Seamans Media
is the leader in
regional sports
media in the
Northeast, featuring
a multimedia
portfolio of two
television shows and
six magazine titles
comprising 18 print,
digital and online
outlets with a
combined annual
reach of more than
5 million readers
and viewers.
Everything
New York
and New Jersey
hockey
Covering hockey,
lacrosse, baseball,
soccer and skiing
throughout New
York and New Jersey
and the six-state
New England region,
Seamans Media
reaches the most
passionate and
affluent sports
markets in the
world. Our media
platforms provide
our advertising
partners with a
highly targeted
audience of players,
parents, fans and
decision-makers.
Now in its fifth year of
circulation, New York Hockey
Journal brings the experience
and quality of Seamans Media’s
flagship publication into the
New York market. The monthly
magazine — in both print and
digitial editions — covers all
levels of hockey (from the NHL
to youth hockey) throughout
New York and New Jersey. New
York Hockey Journal reaches
one of the most dedicated and
affluent hockey audiences in the
country, and expands Seamans’
hockey reach throughout the
entire Northeast.
WHAT ADVERTISERS ARE SAYING ...
‘We have experienced great results and excellent value in our advertising
with New England Hockey Journal and New York Hockey Journal. These
publications have definitely helped us reach our targeted audience in
these important hockey markets.’
— Steve Sutherland, True Hockey
Cover photo of Johnny Gaudreau
by Dave Arnold/NYHJ
New York Hockey Journal | www.nyhockeyjournal.com
617-773-9955 | advertising@nyhockeyjournal.com
2
Compelling
content
AWARD-WINNING WRITERS
New York Hockey
Journal reaches every
age and gender
demographic by
covering every aspect
of hockey in New York
and New Jersey —
from the NHL to
colleges to prep and
high schools and
beyond, including:
NHL ENTRY DRAFT
New York/New Jersey recap
D
RAFT ’14
THE DA
18
NEW YORK HOCKEY JOURNAL
July 2014
By Christian Arnold
Team Program and both
players are
headed to Boston College
PHILADELPHIA — It
next season.
was a good
Clockwise from top left:
“They’re your best
thing to be a New Yorker
Sarnia Sting
friends and
or from New to see
defenseman Anthony DeAngelo
them going through
Jersey during the 2014
was
the same
NHL Entry experience
all smiles at the Top Prospect
Draft. A total of 10 players
you’re
Clinic held
from the just unbelievable,” going through is
in conjunction with the
New York/New Jersey
NHL draft in
Milano said. “I’m
area were se- proud
Philadelphia; Baldwinsville,
of them. It is just really
lected in this year’s draft,
N.Y.’s Alex
unbewith three lievable.”
Tuch, bound for Boston
picked in the first round.
College, is
greeted on stage by NHL
The 2014 draft saw an
With the draft so close
commissioner
increase of
to the Gar- players drafted
Gary Bettman; J.J. Piccinich
from New York and New
pulls on the
den State and Jersey
legendary Maple Leafs sweater;
than in recent years. In
MY DRAFT
Sonny
2012 and
Empire
State, 2013, seven players
Milano, the region’s top
from the neighboring
selection at 16th
DIARY:
the event was states
overall; Florida Panthers
were picked. 2014 also was
draftee Joe
the first
even more spe- time
Wegwerth, the pride of
ALEX
in five years that either state
Brewster, N.Y.
has had
cial for the re- a player
TUCH
selected in the first round.
P. 22 gional players
The
last player to go in the
first round was
selected.
Smithtown, N.Y., native
Sonny Milano (Massapequa,
and Montvale, Defenseman
N.Y.), N.J.-raised Kyle
| Hometown: Massapequa, N.Y. |
Alex Tuch (Baldwinsville,
Palmieri.
Selected: First round (16th overall)
N.Y.) and
The Skinny: The Long Island native
| NHL Team: Columbus Blue Jackets
It wasn’t until the fourth
Anthony DeAngelo
had
round that another strong
(Sewell, N.J.) another
season in the US. NTDP.
local prospect had his
headlined the class of
name Milano is a threat whenever
2014 area draft called
— Joe Wegwerth from
he’s on the
picks. The three were
Brewster, ice. Playing for
drafted minutes N.Y.
the United States UnNHL clubs drafted six
apart, with Milano going
more
lo- der-18 team, he had 86 points
first at 16th cal products
(29 goals,
overall to the Columbus
by the end of the draft
on 57 assists) in 58 games. He
Blue Jackets. Saturday
also won gold
afternoon.
Two picks later, Tuch was
selected 18th
with the U.S. in the Under-18 World
Out of the 10 players from
overall by the Minnesota
Junior
the New Championships.
Wild, and York/New
Milano will play collegiate
DeAngelo was selected
Jersey area, only three
the following came
hockey next season at Boston
from the Garden State
pick by the Tampa Bay
College
while sev- alongside fellow
Lightning.
New Yorker Alex Tuch
en hailed from the Empire
There was some irony
State. And Quotable: “I’m
in Milano of the seven
an offensive player. I like to
and Tuch being selected
from New York, five hail
so close to from upstate
create plays and make the players
each other, since both
around
and only two come from
played for the either
me better. Pretty good hands and
Long Island or one of
USA Hockey National
good
New York feet. I just like
Development City’s
to put points on the board
five boroughs.
and compete pretty hard.”
Continued on Page 20
Sonny Milano
n N.Y./N.J. boasts a trio of first-rounde
Tuch to Wild, DeAngelo to Lightning rs — Milano to Jackets,
— and 10 draftees in total
Free digital subscription
at hockeyjournal.com/free
Photos/Getty Images
Y
THAT
WILL
CHANGE
THEIR
LIVES
July 2014 www.nyhockey
journal.com
• THE HOCKEY MAVEN: Monthly column by Stan Fichler
• NEW YORK RANGERS • NEW YORK ISLANDERS
• NEW JERSEY DEVILS • BUFFALO SABRES
• NHL NEW YORK/NEW JERSEY: N.Y./N.J. natives in the NHL
• DIVISION 1 COLLEGES: Coverage of ECAC Hockey and
Atlantic Hockey (plus recruiting lists)
• DIVISION 3 COLLEGES • WOMEN’S HOCKEY • JUNIORS
• PREP AND HIGH SCHOOLS: Monthly features in the magazine
• PROSPECTS PULSE: Profiles of region’s NHL draft prospects
• THE HOCKEY MOM: Monthly column geared to hockey parents
• THE GOALIE GURU: Monthly column on goaltending topics
• HOCKEY NUTRITION: Monthly column on nutrition topics
• HANGIN’ OUT WITH … Q&A with pro and college players
NEW YORK RANGERS Stanley Cup Final
CUP RUN COMES UP EMPTY
After a gutsy foray through the Eastern Conference, the Blueshirts
run out of steam against an L.A. Kings team of destiny
Photos/Getty Images
Exclusive Hockey Journal Buyer’s Guides
Buyer’s guide
magazine lineup:
NYHJ BUYER’S GUIDE |SKATES
NYHJ BUYER’S GUIDE |SKATES
Photos/Getty Images
New York Hockey
Journal highlights
key equipment
categories with
stories and
special buyer’s
guides, which give
advertisers an
extra opportunity
to present their
products directly
to key hockey
consumers:
Presented by Pure Hockey
Keith
Kincaid
A CUTTING-EDGE SKATE EVOLUTION
A
n article on the National Geographic
website says that
ice skates have been
around since 3000 B.C. and
were originally made from
animal bones. Based on a study
from Federico Formenti of the
University of Oxford in Eng-
land, the article said researchers believe the skates were
used in Finland for traveling
across large frozen lakes.
More than 5,000 years have allowed for a lot of innovations and
improvements. Skates might not
be used to help individuals hunt
for food anymore, but skates are
still important to hockey players.
Steve “Wack” Serwacki,
store supervisor at Monkey
Sports Superstore (Woodbridge, N.J., and Norwood,
Mass.) said that now is a great
time to be a hockey player
because of the advancement in
skates and how to buy them.
“Buying skates now, or any
piece of gear for that matter, is
a luxury. Everyone makes great
stuff on the whole, and we have
so much information at our
disposal, from product videos
to online media to demo days
to you name it,” Serwacki said.
“It’s a great time to play this
great game because the gear
is made so much better and
there’s so much more of it out
there. We have options. Back
in the day, you didn’t have options like you do now.”
ACCORDING TO SERWACKI, the most important thing to consider is
how the skate fits. “If the skate doesn’t fit correctly, a myriad of problems
can ensue from that,” he said.
Serwacki said there shouldn’t be much wiggle room, especially in
the heel. He said the heel should be snug. Also, there is sizing for the
width of the boot, and that is important to take into
consideration.
“Some people will alter between the two most
commonly found widths, that being ‘D’ and ‘EE’ width.
These variances are fractions within one another but
can make a world of difference when comparing similar
sizes,” he said.
“You also have to consider toe cap height, toe box volume and the
‘fill’ of the skate, that being how much your foot recesses down into the
heel when you drop your foot in,” he added. “These are all important
factors when looking for that great fit.”
The best way to find the right fit is to not be afraid to ask for help. The
pros suggest going to a top-notch pro shop and trying on the boots
yourself so you know exactly how they fit.
“You have to go to a place that’s reputable and a person that knows
what they’re doing when you go for a skate,” said Union College head
coach Rick Bennett, who also played in the NHL for the Rangers.
FIT
101
T.J. BRENNAN
MY
1ST
SKATES
HOW DID YOU get your first pair of skates?
Why did you choose the brand or model,
or was it a hand-me-down pair? What was your
inspiration? New York Hockey Journal asked
three pros to chime in. Maybe some of their
stories will resonate with you. Share your own
“My 1st Skates” tales with us by email
at feedback@nyhockeyjournal.com.
30
N.Y. Islanders
defenseman
(Willingboro,
N.J.)
“I didn’t start
playing ice hockey
until I was 11 or 12.
I bought a pair of
Bauer Supremes from Play It Again
Sports. They were probably three
sizes too small. ... I tried them on
and they were way too small, but
I told my dad I wanted them. ... It
probably crowded my toes, but
they were special.”
DREW MACINTYRE
Charlotte
Checkers (AHL)
goaltender
“I remember my
first goalie skates
were huge. I
thought it was
so cool. It was
awesome. I was very thankful for
it. I was a novice. I don’t know how
old I was, but I knew my father was
a goalie, so that’s all I wanted to
do. It was just a confirmation I was
going to be a goalie. That’s what
was so exciting.”
NEW YORK HOCKEY JOURNAL August 2014
• JANUARY: Performance apparel
• FEBRUARY: Protective equipment
• JUNE: Hockey jerseys
• JULY: Goalie gear
• AUGUST: Hockey skates
JON DISALVATORE
Syracuse
Crunch (AHL)
left wing
“I started out as
a goalie and was
wearing goalie
skates. The goalie
skates hurt me
so much and my feet were so
cold. I couldn’t break the skates
in because I wasn’t moving. I got
out of goal and started playing
forward.”
MANY KIDS GO TO THE SKATE
shop and purchase the same
equipment as their favorite players so
they can look like them and because
“if it’s good enough for the best, then
it’s good enough for me.” While using
the players to promote equipment is
a common marketing technique, the
kids might also be interested in the
how behind the
buying process,
not just the what.
What do the
HOCKEYSKATES
pros consider
when they need new skates? For all,
comfort really is the key.
“I don’t want something digging into
my ankle or side of my foot,” said Keith
Kinkaid (Farmingville, N.Y.), a goalie with
the New Jersey Devils organization.
“You don’t want something poking you
or being a bother to you.”
Kids will be drawn to a skate
because of how it looks, but for a
number of pros, the look isn’t nearly
as important a factor as how they feel
in the skate. “Young kids might get
excited about the appearance of the
skates. They’ll think of it as an accessory,”
said Jon DiSalvatore, who had 28
points for the Syracuse Crunch in the
2013-14 season and has scored 60
points four times in his nine-year AHL
career. “It’s fun to look good and fast
and more importantly you want to be
comfortable, your heel set in the back,
the boot isn’t too wide, and your toes
are touching the top just a little bit.”
DiSalvatore said it was important
to note that going to buy boots isn’t
exactly like buying sneakers; the boots
run smaller than your average shoe.
“I’m an 11½ shoe and I’m a 9½ skate,”
he said. “You don’t want to order them
the same size. The width too could
be different than what you normally
experience in a shoe store. I know
there’s all sorts of ways to order online,
but I encourage players to try on a
bunch of skates, roll their ankles, bend
on the edges, see how the foot feels
shifting from side to side, because that’s
how the game is played.”
It’s also important to break in the
skates. Some pro shops these days
have a special oven to heat the skates
enough so when you put them on
right away, they mold to your foot.
“I’ll have them use the skate
oven and then you sit there 10 or
15 minutes just sitting, not walking
around, and the molding will form to
your foot,” Kinkaid said. “You do that
two times, use them for two practices,
and then you’re ready to go.”
PRO
TIPS
Free digital subscription at nyhockeyjournal.com/free
Bauer Vapor APX2
Bauer Supreme TotalOne MX3
Multiply your max.The Supreme TotalOne MX3 takes
power to a new level. The greater range of motion
creates a faster and more powerful stride, maximizing
your speed every time you step on the ice. The 3Flex
tongue and Free-Flex tendon guard allow players to
create longer strides, maximizing output with explosive energy transfer. Also featuring the Tuuk Lightspeed Edge holder, allowing players to change their
steel in seconds and never miss a shift.
CCM
www.ccmhockey.com
CCM Tacks
The legend is back. The all-new
game-changing CCM Tacks were
engineered to help provide players
with more explosive acceleration.
Featuring the all-new Attack Frame
technology, which has extra-stiff
composite reinforcements in key flexion
zones, the T6 Pro Core and the
SpeedBlade + 4.0 holder, the CCM Tacks
are designed to help provide players with
a faster first five strides.
CCM Tacks 6052
The CCM Tacks 6052 are designed to
help provide players with elite-level
stiffness and support. The Formula
T6 core works in conjunction with the
monofilament reinforced flexion zones in
the heel and eyelet facings to help provide
players with a better acceleration.
CCM Tacks 4052
The CCM Tacks 4052 feature an internally
supported Attack Frame and a vented
fiber nylon outsole to maximize the
energy transfer and reactiveness. This
skate also features the SpeedBlade + 4.0
holder for a more aggressive angle
of attack.
Bauer Nexus 8000
Control the game from end to end with the Nexus
8000 skate. Built with a fully heat moldable Curv
composite boot, this skate is among the most elite
in the game. Whether you are on offense or defense,
the Nexus 8000 allows the player to have complete
control in every stride with a classic, traditional fit.
Highlighted with the Tuuk Lightspeed Edge holder,
players can quickly change their steel in seconds and
ensure they stay on the ice when it matters most.
The Vapor APX2 is the ultimate in technology and performance. Highlighted by the Tuuk Lightspeed Edge holder,
which gives the player a greater angle of attack, the skate allows for sharper, tighter turns with the ability to get lower in
the turn without “bottoming out.” The Tuuk Lightspeed Edge
holder also features an innovative trigger system, allowing
players to change their steel in seconds so they never have
to play on a dull edge again. The new patented injected stability lacing system maximizes energy return and provides
increased stability throughout the life of the skate. The Vapor
APX2 is designed to make the fastest players even faster.
Reebok
www.reebokhockey.com
Reebok Ribcor
The Reebok Ribcor skate was
designed with an all-new agility profile.
This allows players increased range
of motion for forward or backward flexibility, resulting in a skate that
provides the maximum in player
mobility. This skate also features the
Pump for added heel lock and the
SpeedBlade 4.0 holder for a more
aggressive angle of attack for players.
Reebok 28K
The Reebok 28K skate features
the Ribcor Flex quarter package
for increased durability and range
of motion, as well as the
SpeedBlade 4.0 holder, offering
an increased turning radius.
Reebok 26K
The Reebok 26K features a dual-zone
microfiber liner for increased comfort,
formability and durability. This skate
also features the Pump for added heel
lock and the SpeedBlade 4.0 for an
increased turning radius.
August 2014
www.nyhockeyjournal.com
annual guides
We offer two extremely
popular annual guides to
profile and promote
summer hockey camps
and prep schools:
Bauer
www.bauer.com
By Phil Shore
19
• SUMMER HOCKEY
SCHOOL GUIDE:
Every April,
The No. 1
we provide
camp guide
advice on
in North
choosing a
America
camp, what
to expect and our
expansive camp
directory.
31
• SEPTEMBER:
Helmets and facial protection
• OCTOBER: Hockey gloves
• NOVEMBER: Backyard rinks
• DECEMBER: Hockey sticks
• PREP SCHOOL GUIDE:
Every August, we
feature the prep experience and give schools
an opportunity to promote their programs.
3
Media platforms
and our audience
PRINT AND DIGITAL PUBLICATIONS
NYHJ SPOTLIGHT
European Connection
New York
THE EURo EXPERIENCE
Hockey Journal
delivers the most
compelling
content to hockey
players, parents
and fans everywhere in a variety
of platforms:
• PRINT EDITION:
Our monthly, fullT
color, tabloid-sized
print edition is
distributed free of charge at local ice rinks, training facilities and
hockey equipment retailers throughout New York and New Jersey
and eastern Pennsylvania.
• DIGITAL EDITION: Our interactive digital edition brings the
pages of the print magazine to life with links and video, and is
available free on all tablets, smartphones and computers.
The digital edition also offers bonus content not available in the
print magazine.
• ONLINE: Our website (nyhockeyjournal.com) is a companion
site to the monthly magazine and offers bonus content including
camp and tournament listings.
With solid paychecks, alluring culture, packed arenas and varied levels of play, Europe is
no longer simply ‘Plan B’ ... and plenty of locals are savoring the good times overseas
print
By Andrew Merritt
HEY PLAY IN FRONT
of crowds both large and
small, in arenas palatial
and spartan. They play
for teams steeped in tradition and teams that are evanescent.
They play with familiar faces and with
teammates who have nothing in common with them besides the game.
For a large contingent of North
Americans who find themselves in the
ranks of teams scattered across Europe,
22
DIGITAL
NEW YORK HOCKEY JOURNAL September 2014
what matters is that they’re still earning
a paycheck to play the game they love.
Just as hockey on this side of the Atlantic is an increasingly international
game, in places like Moscow, Berlin,
London, Helsinki and a hundred cities
in between, players from the United
States and Canada can be found on rosters at every level of the European game.
Some are castoffs who never found a
path to the pros in North America. Some
bounced around the minor leagues here
before opting for a new start over there.
Some are proven players whose names
would ring familiar to even casual hockey fans, but who for one reason or another ended up forging a different path
— often an unexpected one.
At least one North American can
be found on almost every elite team
in Europe. And make no mistake: The
majority of them are not exiled hasbeens just trying to hang on. In Germany’s top-flight DEL, for example, it
was rare for a non-North American to
lead any team in scoring last season.
The quality of the many European
leagues is as varied as the languages
spoken among the nations involved.
There are dozens of leagues throughout Europe, and in some countries
there are multiple leagues with promotion and relegation structures akin
with the continent’s soccer circuits.
In other words, there are lots of places
for a wayward North American to land.
HERE ARE AMERICANS AND
Canadians scattered throughout
the Russian KHL’s seemingly
ever-changing slate of teams. Matt Anderson, a UMass-Amherst graduate
from West Islip, N.Y., played seven seasons in North America, including a twogame cup of coffee with the New Jersey
Devils, before opting to hop across the
Atlantic and join Spartak Moscow in
2013.
It was a strategic move for the 5-foot11, 195-pound forward who showed
some scoring pop in the minors but
was hampered by concussion issues.
“For me, it was mostly to get on the
bigger ice surface, maybe a little less
contact,” he said, speaking over Skype
from a hotel lobby in the Czech Repub-
lic with his new team, Medveščak Zagreb. “I had some concussion problems
the last couple years in the American
(Hockey) League. I had my flash in
the pan playing a couple games in the
NHL, and I kind of saw the writing on
the wall at 30 years old.
“Some offers came through in Russia, and I just had to take it.”
When Mike Ryan was in his early
20s, fresh out of Northeastern University, he never could have imagined
September 2014
Facing page, main photo: New York
State native Matt Anderson played
for Spartak Moscow in 2013; from
top, SE Arena, home of SønderjyskE; a
Medveščak game in Arena Zagreb;
Dinamo Minsk arena is the KHL’s largest;
former Cornell standout Ryan Vesce
has thrived in Europe. This page (above
and top left), former UMass player
Cory Quirk won a title with SønderjyskE. Above left, Mike Ryan, a former
Buffalo Sabres player, with Medveščak.
Photos/SønderjyskE Ishockey (Quirk); Uliana Bogdanova/Spartak
Moscow (Anderson); MDVPRess/I.Šoban (Ryan, Vesce)
www.nyhockeyjournal.com
23
OUR AUDIENCE
New York Hockey Journal is aimed directly at the key
audience that your company wants to reach: hockey consumers.
Our content and platforms are geared to a target audience of
players and parents, plus coaches and major decision-makers.
So, who is reading New York Hockey Journal?
The average NYHJ reader:
ONLINE
• PLAYS ORGANIZED HOCKEY
• PURCHASES HOCKEY EQUIPMENT
• ATTENDS HOCKEY CAMP EVERY YEAR
• PLAYS IN HOCKEY TOURNAMENTS
• ATTENDS HOCKEY GAMES AT ALL LEVELS
• TRAINS FOR HOCKEY YEAR-ROUND
• PURCHASES HIGH-TECH AND TRAVEL GOODS
• DINES OUT REGULARLY
NYHJ has one of
the highest userengagement levels
of any media platform.
Parents and players
seek out our magazine
and devote focused
time at the rinks
and their homes
reading New York
Hockey Journal.
4
The print edition
Readership
Nearly three-quarters of a million readers every year
(estimated 60,000 per month, based on
industry average three readers per issue).
Frequency
12 issues per year, printed monthly
January through December. Issues are
distributed the first full week of each month.
Format
Tabloid-sized (11 inches wide x 14 inches high), full-color
magazine printed on 80 brite newsprint inside and a
50-pound wrap on the front and back.
Circulation
20,000 copies per month available for FREE at more
than 300 locations throughout New York state, New
Jersey and eastern Pennsylvania at ice rinks, training
facilities and hockey equipment retail stores.
N.Y.
STATE
65%
Distribution
New York Hockey Journal
uses distribution companies
to ensure our publication
arrives in a timely manner
and is placed in its respective spots. All racks and
newsboxes are branded
with our logo and placed in
the main lobbies of hockey
rinks and at the checkout
counters and main doors of
hockey equipment retailers,
where our readers seek out
and pick up every issue.
DISTRIBUTION
BREAKDOWN
BY STATE
New York: 65%
New Jersey: 30%
Eastern Pennsylvania: 5%
PA.
5%
N.J.
30%
WHAT ADVERTISERS ARE SAYING ...
‘We have had a tremendous experience in working with Seamans Media and New York Hockey
Journal. There is such value in working with a media company like this and we continue to see results
each and every season. New York Hockey Journal has been a huge part in the growth of our brand
and continues to help us reach our hockey audience.’
— Erik Nates, Erik Nates Euro Hockey
5
The digital edition
Read the current issue at
nyhockeyjournal.com/digital
ENHANCED Format
Our magazine jumps to life in our digital edition — a
browser-based, enhanced digital reproduction of our
print edition, formatted for a wide variety of devices,
including tablets, smartphones and computers.
The issues also live forever in our digital archives.
Free subscriptions
Our digital edition reaches more than 5,000 readers
across North America every month. Digital subscriptions are FREE, and all subscribers receive a monthly
email when each new issue is available.
ENGAGE your customers
Digital edition advertisers not only reach both
a regional and national audience, but they also
connect directly with readers and grab their
attention with enhanced digital messaging,
including video and animated ads.
DIGITAL FEATURE
COST
Digital edition advertisement
with hyperlink to your website
25 percent
of your print ad
Video embedded in your ad
$300
Animation of your ad
$200
SPECIAL DISCOUNT
(video PLUS animation)
$400
(save $100)
Available on all tablets,
smartphones, computers,
including iPad, iPhone,
Kindle, Nook and all
Android devices
Sponsorship opportunities
Also ask about additional ways to promote your
brand in our magazine with special
presenting sponsorship opportunities.
6
Our advertisers
Our advertisers reach a prime target audience of affluent, young, avid
hockey players, families and fans with purchasing power. Here are just
some of the reasons that industry-leading brands and up-and-coming,
local companies invest their advertising dollars with us:
PREP SCHOOL GUIDE
4TH ANNUAL
PATHS TO PROSPE
RIT
Y
Attending prep school is a proven
route to
but what does a prospective stude college for hockey players,
nt-athlete need to know?
22
NEW YORK HOCKEY JOURNAL
August 2014
Cardigan Mountain School
is situated on a
peninsula extending into
Canaan Street Lake,
1,200 feet above sea level,
in central New
Hampshire. Within sight
of Mount Cardigan, the
campus enjoys views of
surrounding hills and
valleys and includes a modern
at nyhockey hockey arena.
Photo/Cardigan
Mountain School
journal.com/free
F
or the region’s prep school
hockey teams, the competition begins long before
the first
game of the season is played.
Attracting prospective
studentathletes can be a battle
on several fronts.
From a hockey standpoi
nt, many higherend players are lured toward
junior hockey,
which they believe might
set them up better the
Northeast a hotbed for
for college and professio
prep institutions.
nal success.
New York Hockey Journal
From a financial standpoi
caught up
nt, high tuition
with some of them to discuss
and unfamiliarity with
why those who
the financial aid prochoose the prep route
cess could keep many potential
will discover that the
applicants
combination of athletics
staying with public schools.
and
academics is
Once a player
unmatched by what they
decides the prep route
could find anyis the way to go,
where else.
there are dozens of options
to consider, with August 2014 www.nyhockeyjour
nal.com
Continued on
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RSEY
RK / NEW JE
NHL NEW YO
Shannon
MacAulay
hoists the
hardware.
Clarkson goalie
Erica Howe
makes one of
her 34 saves.
THE
PRIDE OF
NORTHCOUNTRY
By Phil Shore
The 2014 NCAA women’s ice
hockey national championship was a
chance to rewrite the history books.
Since Clarkson University was
founded in 1896, no sports team had
won an NCAA championship.
In the past two seasons, no team had
beaten the Minnesota Golden Gophers
in the NCAA tournament finals. This
season, no team had
beaten Minnesota in
KNIGHTS’ RATTRAY
WINS KAZMAIER, PG. 7 the final 26 games
prior to the title game,
and no team all year had scored more
than three goals against Minnesota.
No team outside of the Western
Collegiate Hockey Association had
ever won the championship.
But as the clock expired March 23 at
TD Bank Sports Center on the campus of
Quinnipiac University, it was the thirdseeded and ECAC member Clarkson
Golden Knights who were celebrating
a 5-4 victory over top-seeded Minnesota
and hoisting the championship trophy.
“A lot of people were assuming Minnesota was going to win again,” said
sophomore Shannon MacAulay, whose
goal with 4:16 remaining in the third
30
period proved to be the game-winner.
“That was a motivator for us. We used
it to our advantage. We worked just as
hard, if not more than they had, for this.
That was one of the best parts, knocking off them, proving everyone wrong.
We never got a crack at them until now.
It was cool to get a chance and take it.”
Two weeks before the tournament
started, the Golden Knights lost to Cornell in the ECAC championship game
but rebounded nicely in the NCAA
tournament with wins over Boston
College (3-1) and Mercyhurst (5-1).
In the semifinals, Mercyhurst actually opened the scoring for the game,
putting the Golden Knights in a hole
before they stormed from behind.
So when Minnesota scored first in
the finals thanks to a goal from Sarah
Davis 9:40 into the game, the Clarkson
players were able to keep their poise.
“We told the kids before the game
that it was going to be a full 60-minute
game, that we had to stay composed,”
said Clarkson co-head coach Shannon
Desrosiers. “It didn’t matter because
we knew if we stayed composed, we’d
win. Don’t panic.
“(The semifinals) was the first time
all year we had won a game after
NEW YORK HOCKEY JOURNAL April 2014
Backup goalie
McKenzie
Johnson
savors the
moment.
getting scored on first. It was huge.
We had done it two days before. We
would get our chances. We just had to
stay with the process,” she added.
Those chances would come, and
they would come in a flurry. The Golden Knights scored three goals in a span
of two minutes. “Hockey is a big momentum game, especially in the championship game,” said senior Jamie Lee
Rattray, whose power-play goal put the
team up 3-1. “It was getting the puck to
the net and creating some havoc.”
Momentum shifted again, however,
as the Gophers scored twice before
the end of the period. The two-time
defending champions on such a roll
might discourage other teams, but the
Golden Knights kept a confidence that
was present all season long.
“I think when you play big games,
you have to weather storms like that,”
Rattray said. “They scored two goals to tie
it up, and we did a good job to weather the
storm between periods. We regrouped.”
With 8:28 remaining in the third period, senior
defender Vanessa Plante scored on a slap shot
to put Clarkson ahead. Then with 4:16 left in the
game, MacAulay got the puck on a breakaway,
went one-on-one with Minnesota goalie Amanda
Leveille, put the puck past her top-shelf, and almost
accidentally took out the referee on the celebration.
“The energy in the rink was phenomenal.
When I got the breakaway, I tried to stay calm
and relax,” MacAulay said. “It was a big goal,
which got us two ahead and gave us confidence. We just had to battle it out.”
The Golden Gophers answered with a goal
of their own, but they wouldn’t steal the momentum like they had done in the second period. The Clarkson defense stayed strong and
the Golden Knights held on for the victory.
“The final two minutes were stressful,” MacAulay said. “Our team was just trying to stay
confident. We just kept thinking defense first,
battle on the boards and keep things simple. We
had to keep telling ourselves we were going to
win. Having Erica Howe was helpful. We knew
she wasn’t going to let anything past her.”
“I would think with four minutes left it was
just the moment was so real,” she added when
asked about worries that Minnesota would tie
the game like they had earlier. “There’s four
minutes left and we were going to win it.”
It was that confidence in their own game
that helped Clarkson set a team record in victories all season. It was that confidence that
carried the Golden Knights in the finals.
“It’s belief and confidence in each other and
our system,” Desrosiers said. “It was our goal
from the start of the year, and they knew if they
kept working and believing, they could do it.
You always think that’s a cliché, but when you
see it happen, it’s not.
“There was no doubt in our mind as a coaching staff that we were going to get that one. We
were confident because they were,” she added.
As MacAulay pointed out, the championship game did have a bit of the classic David
and Goliath feel to it. Minnesota — who Desrosiers said is a “very special team and special
program” — is the prominent
women’s ice hockey team,
which is just a part of the
large Division 1 landscape at
the university.
Hockey is the only
Division 1 sport, however, at
Clarkson, and Potsdam is not
necessarily a big city. Desrosiers said the support from
the Clarkson faithful — those
who had been waiting for the
school’s first championship in
any sport — was inspiring.
They even surprised the
team when they got back to
campus. “At the rink, there
were over 1,000 fans. They
brought us to center ice and
introduced our team,” Desrosiers said. “With all our fan
support there and along the way, it’s unique to
see how it brings together our community and
alumni. Today (co-head coach and husband)
Matt (Desrosiers) and I are trying to respond
to hundreds of messages.”
The fans and alumni are happy to see the Golden Knights finally come out on top, but the players, especially the seniors, could not be happier.
“It’s a dream come true,” MacAulay said.
“When you start in the NCAA, it’s something
you always think of. You work hard for it, so
it’s an amazing feeling.”
Rattray shared her teammate’s excitement.
“After Olympic gold, it’s the hardest trophy
to win,” she said. “It’s pretty special, and I’m
going to take it all in.”
Rattray is part of a senior class that, in an interesting twist of fate, came completely full circle
from where they began this championship journey four years ago. “Our seniors opened their
first game their freshman year against (Minnesota),” Desrosiers said. “And they lost 5-0 the first
game. It just shows what they put into it.”
Rattray — who earlier that weekend won
the Patty Kazmaier Award — had one goal and
one assist in the final and was named tournament MVP. Senior goalie Erica Howe made 34
saves. MacAulay had one goal and two assists.
As is the case with any championship team,
however, Desrosiers said the victory was a
complete team effort.
“We had all of our depth show in the championship game,” she said. “Three of our scorers were on our, quote, ‘third line.’ We have so
much depth, we don’t see it as that. We just
have three lines, none better than the other. It’s
neat to see those kids rise to the occasion.”
Desrosiers, Rattray and MacAulay admitted
that they were not sure the enormity of the victory had set in on them quite yet, and also were
not sure how to exactly describe their feelings.
Like their play on the ice, however, sometimes
it’s the simple ways that work best. MacAulay
seemed to sum it up pretty well: “To be looked at
as national champions is pretty sweet.”
@PShore15
feedback@nyhockeyjournal.com
Clarkson denied Minnesota its
third straight NCAA title.
Photos/John Hassett (Clarkson); Jim Rogash/Getty Images (MacAulay); Gabe Dickens (Plattsburgh State)
WOMEN’S HOCKEY
Cardinals senior
Chelsea VanGlahn
had two goals and
two assists in the 9-2
win over Norwich
in the national
championship game.
VanGlahn, Aveson spark Cardinals
to 1st NCAA Div. 3 title since 2008
By Phil Shore
As the old cliché goes, “If at
first you don’t succeed, try, try,
try again.” You could also say,
“The third time’s the charm.”
After two consecutive
seasons of losing in the NCAA
Division 3 women’s hockey
tournament semifinals, Plattsburgh State (28-1-1) defeated
Norwich, 9-2, for its first national
championship since 2008.
“I think the biggest thing it
means to me is that we as a
team accomplished something
that has eluded us for the past
two years,” Cardinals head
coach Kevin Houle said. “That
is the ultimate and a great feat
for those kids.”
Getting to the championship almost eluded them this
year as well.
The day before the finals,
Plattsburgh took on St. Thomas
(Minn.) in the second semifinal game. Regulation wasn’t
g
The KItin
of haca
s,
e in three season
For the second tim g Dustin Brown
ldo
Empire State bul
The
.
nley Cup
hoists high the Sta off hits, but
in play
captain led the NHL down the stretch
ring
sco
ch
clut
his
the resilient Kings.
was a trigger for
enough time for either team to
score a goal, let alone decide
a winner. It wasn’t until there
was 4:49 left in the extra period
that senior defender Allison Era
scored her fourth goal of the
season to give the Cardinals the
1-0 victory and push them to
the championship game.
“After the game I was
exhausted and ready to go to
sleep,” said senior Chelsea VanGlahn (Point Pleasant, N.J.).
But for the last game of the
year, and for the seniors’ last
game of their careers, being
tired wasn’t an option.
“The next day I woke up and
my legs were tired, but I knew
it was my last game and one
of the most important games
I ever played,” VanGlahn said.
“The big thing is mind over
matter. You have to keep telling
yourself you’re not tired.”
Houle said that despite
April 2014 www.nyhockeyjournal.com
31
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PROSPECTS PULSE
THE BRACCO FILE
Position: Right wing
Size: 5-foot-9, 172 pounds
Born: March 17, 1997
Shoots: Right
Hometown: Freeport,
N.Y.
Previous teams: Long
Island Gulls Major
Bantam, New Jersey Rockets
Scouting report: Dynamic,
game-breaking
forward is a threat to score
every time his
skate and stick blades touch
the ice
quickness, lacks blazing open-ice … good
speed and
explosion from a
standstill … gets in
on defenders quickly
and catches them
flat-footed with a
dizzying array of
moves. Has tremendous puck skills to go
with high-end vision
and offensive creativity …
loves to score and
set up his mates. Lacks the
natural size and
strength to excel in the dirty
areas, but scouts
would like to see him use
his vision and hands
more to effect in the danger
areas.
Draft outlook: Despite
a 36th (secondround) Central Scouting
projection at
the midway mark, we see
Bracco as a fit
anywhere from 20 to 30.
He’s such a skilled
and dangerous scorer; the
better
picking later on will be happy NHL teams
to add him to
the mix, as he’s the kind
of game-changer
who would not normally
be available in that
range if he was about three
inches taller.
NCAA commitment:
Boston College, 2016
Bloodlines: Father Mike
Bracco,
Bracco were both goaltenders uncle Jon
at Dartmouth
College and St. Lawrence
University, respectively, and played for legendary
prep coach
John Gardner at Avon Old
Farms School in
Connecticut, the place that
produced HHOF
defenseman Brian Leetch.
Favorite NHL player,
playing style he
most admires: Patrick
Kane
On the NTDP experience:
“The hockey
training speaks for itself in
terms of preparing
players for success in the NHL.
We have such
an opportunity to grow in
terms of the hockey
games and competition we
face. It also speaks
for itself. Staying with my
billet family has been
great. I’m learning the little
things and how to
function more on my own
away from home.”
On what off-ice skill
he’s most proud
of: “Learning to cook. I
make a pretty good
grilled chicken
breast with some
good spices, peppers, the works.”
Scouts Out: “He’s boom
or bust. Whoever drafts
Bracco is
him being an offensive player banking on
and top-six,
PP guy, which has the skill
to develop at the
NHL level. Obviously he’s
small and light …
earlier in the year he was
working harder.
He’ll need to pick that back
up, as he’s been
(on the) perimeter since
the (December) WJC
camp.” — NHL scout, Western
Conference
By Kirk Luedeke
1
2
Jordan Greenway
The size concerns
are real for this
slick Long Island
playmaker, but he
might be ‘the best
passer in the draft’
Joe Cecconi
3
Steven Ruggiero
4
Brendan van Riem
March 2015
sdyk
Steven Ruggiero
Images; Tom Sorensen
(Ruggiero)
5
JEREMY BRACCO
HOCKEY JOURNAL
2015
NYHJ’S TOP 5
DRAFT PROSPE
CTS
Jeremy Bracco
can one day join
that group, and thus
far, he has
done much to back
N OLD ADAGE says
it up. He established
it’s not the size
Right wing | U.S.
records for scoring
NTDP
of the dog in the fight
NTDP (USHL)
on the U17 team
but the size of and
Hometown: Freeport,
a year ago
the fight in the dog
ranks among the
N.Y.
that matters, and
program’s all-time
Height: 5-foot-9 | Weight:
in assists and points.
leaders
that applies to smart
172 pounds
and dangerous
Stats: 22-41-62 with 3
“(Bracco) might
Long Island product
PPG, 4 GWG in 47 GP
be the best passer
Jeremy Bracco.
Despite standing
draft,” an NHL scout
in the
just 5-foot-9 and 172
said recently. “He’s
the U.S. NTDP right
pounds, ative.
very creHe’s at his best on
wing has been putting
the power play from
big-time numbers
up left corner and
the
reminiscent of
he’s
a
heck
of a playmaker.”
one of his hockey
Left wing | U.S. NTDP
idols and prede(USHL)
Bound for Boston
cessors in Ann
Hometown: Canton, N.Y.
College next
Arbor
fall, Bracco is one
Blackhawks superstar — Chicago
Height: 6-foot-5 | Weight:
more
Patrick Kane
220 pounds
joining the perennial elite player
(Buffalo, N.Y.). Since
Stats: 5-21-26 with 1 PPG,
contending
leaving his na1 GWG in 35 GP
Eagles. He might
Massive power forward
tive Freeport, N.Y
even get a chance
and Boston University recruit
., two seasons ago
to hook back up
covet, but needs to address
has all the tools NHL clubs
for Ann Arbor, Bracco
with his current
inconsistency and some
has dazzled
Team USA center,
off-ice issues that have distracted
from his overall success.
onlookers with his
Colin White, who
natural hockey
also is headed to
IQ and eye-poppin
The Heights.
g numbers.
On the down side,
“Everybody’s had
Bracco is more
doubts about
quick than fast, with
me because of my
scouts feeling
size,” Bracco said.
that he’ll need to add
“My message to any
foot
Defenseman
speed
and
(NHL team) is
| Muskegon (USHL)
explosiveness to
that I come to the
his skating packHometown: Youngstown,
rink with a purpose
age to ease some
N.Y.
every day. that
I want to be the best,
Height: 6-foot-2 |
come with his diminutive doubts out there
I want to play at the
Weight: 207 pounds
level, and I just want
highest
stature.
Stats: 2-12-14, +12 with
“He’s good skating
to be able to use
33 PIM in 47 GP
east/west,” one NHL
my abil- said.
ity to help any team
Big, heavy defender keeps
scout
“His bread and butter
that
things simple, uses his size
is going heel to heel
games and be successful.” believes in me to win (to elude
tage. Quietly rising on team
and edge to good advandefenders), but his
lists around the league.
straight line skating
The skilled and slippery
has to get better.”
Bracco comes from
hockey family and
a
There’s
was coached by his
father, Mike, upcoming no telling where Bracco will go
a former NCAA goaltender
in the
NHL
(Dartmouth) and
hockey standout.
prep him hovering draft, as some public lists have
Defenseman | U.S. NTDP
Before Jeremy joined
around the top 15,
(USHL)
the NTDP him
in 2013, he flourished
while others see
Hometown: Kings Park,
as an early to mid-second
with the New Jersey
N.Y.
junior program under
Rockets ther way,
-round option. EiHeight: 5-foot-10 |
the young Empire
coach Bob Thornton.
Weight: 185 pounds
Stater’s wait in Sun“I remember going
rise, Fla., is not expected
Stats: 1-9-10 with 36 PIM
to junior A and B from
in 48 GP
to be all that long.
tam major. I had
BanSafe, steady blueliner is
“He’s got a chip on
just turned 15. I was
a big
his shoulder and I
a small kid said
and nervous,” said
like that,”
done without a lot of fanfare. body who isn’t flashy but manages to get the job
another NHL scout
Bracco of his time
from an Eastern Conferwith Thorn- ence
ton. “He told me
team. “I’d like to see
that from here on
out, nothing fiery
(Bracco) be a little
was given to you
more
and spunky on the
and he treated me
ice at times and get
like a pro the
player from day one.
areas where he can
into
Every day came with
make plays, but when
expectations, and
he’s
it was a great environmebigger on his game, he can pick
Center | Middlesex
apart defenses and
me to grow in before
IHC (USPHL)
nt for them on
put
their heels with the
coming out (to the
Hometown: Middletown,
NTDP).” draft
best of them in this
N.J.
Thanks to players
class.”
like Kane, Johnny
Height: 6-foot-3 |
Gaudreau
Weight: 230 pounds
(Carneys Point, N.J.)
With a fighting spirit
and Tyler Ennis,
Stats: 29-12-41 with 8
to overcome the
there is a ers he’s
PPG in 47 GP
place for smallish
doubtyet highly skilled
heard for years now,
The younger brother of NHLers
forwards who take
can confound NHL
Bracco is ready to
the next big step
up in 2014. He’s a late bloomer James and Trevor was passed
defenders with their
in his hockey career.
with size and scoring ability
hockey IQ and pure
wheels,
currently flourishing in Sean
puck skills. Bracco
Tremblay’s Middlesex IHC
hopes he
@kluedeke29
program
before
heading
to
UNH
feedback@nyhockeyjournal.com
next season.
Richard T. Gagnon/Getty
30 NEW YORK
‘I come to the rin
with a purpose’ k
The son of a former
Dartmouth
College goalie, Jeremy
Bracco
has 22 goals and
41 assists
for 63 points in 47
games this
season with the U.S.
NTDP’s
U-18 national team.
at nyhockeyjournal.com/
free
March 2015 www.nyh
ockeyjour
nal.com 31
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10
Our other
publications
In addition to New York Hockey Journal, Seamans Media, Inc.,
also produces five other titles — in print and digital editions, as well as
websites. Our regional sports publications reach a market of 5 million
sports consumers in hockey, lacrosse, baseball, soccer and skiing.
n FOUNDED: January 1996
n PRINT CIRCULATION:
20,000 per month
n FREQUENCY: 12 issues per year
n DIGITAL EDITION:
hockeyjournal.com/digital
n WEBSITE: hockeyjournal.com
n FOUNDED: March 2013
n PRINT CIRCULATION: 20,000
per month
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n WEBSITE: baseballjournal.com
n FOUNDED: November 1996
n PRINT CIRCULATION: 25,000 per month
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n WEBSITE: skijournal.com
11
Contact us
ERIC SEAMANS: 617-773-9955, ext. 222 | eric@nyhockeyjournal.com
NICK WILLIAMS: 617-773-9955, ext. 223 | nick@nyhockeyjournal.com
Let us help you now
Seamans Media, Inc., works closely with all of our advertising partners, some of whom have supported
our titles for close to two decades. Call us today so we can help you create a marketing campaign
within your budget to reach one of the largest and most affluent hockey markets in North America.
www.seamansmedia.com
1400 Hancock St., Seventh Floor | Quincy, MA | 02169
Phone: 617-773-9955 | Fax: 617-773-6688
@SeamansMedia
@NYHockeyJournal | /NYHockeyJournal

KIT2015 - Seamans Media

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