MCA Newsletter Fall 2015

October Membership Dinner Meeting
One local business is proud to offer products manufactured in the United States
- Ellicott Dredges. As one of the worlds oldest, largest, and most successful
dredge manufacturers Ellicott is proud to call Baltimore it’s corporate home.
Join Peter Bowe, President & CEO of Ellicott Dredges and the 2014 Baltimore
Smart CEO of the Year, as he shares how he transformed a dying business into
a global leader in the dredge industry and how he takes the world's war zones
and turns them into his market.
October 14, 6:00PM-9:00PM
The Legg Mason Tower
100 International Drive
Baltimore, MD 21202
Cocktails and hors d'oeuvres will be served beginning at 6:00 PM, followed by
the dinner program at 7:00 PM. Complimentary Garage Parking Available.
RSVP by October 9 to
Shagoury@MCA-Maryland.org
Please park in the garage located below the Legg Mason Tower at 700 S. President Street.
Take the office elevators (not hotel elevators) to the lobby (LR) for check-in.
Please note for those who register and do not attend, or cancel within 48 hours of the
event, will be charged the full ticket cost.
Industry Night on the Terrace - Always a Grand Slam Event
Construction industry professionals
gathered at the MCA-Maryland to
take in the sights and sounds of
Baltimore - for the industry’s hottest
annual networking event.
Over 250 people were part of this
year’s Industry Night on the Terrace.
The sold out event provided an
opportunity to network with peers
while enjoying great eats and drinks
on the 8th floor terrace of the historic
Natty Boh Tower.
MCA-Maryland, along with 13 other
construction trade associations,
hosts Industry Night to provide
members an excellent opportunity to
network with associates in all areas
of our industry.
MCA-Maryland Partners with Dulaney High School
for Annual Skills USA Leadership Academy
MCA-Maryland is committed to introducing young people to the advantages of
a career in the contracting and construction industry. As part of our Education
and Workforce Development initiatives, MCA-Maryland and Dulaney High
School have joined forces on behalf of students involved in the Skills USA
program.
Skills USA is a co-curricular organization sponsored by the Maryland State
Department of Education that is designed to provide and promote student
leadership in the world of work. This is accomplished through Leadership
conferences throughout the year at the state and national level, local, regional,
state, national and world competition in different craft and skill areas as well as
curriculums designed to instill moral and ethical values in today’s youth.
This year’s academy consisted of 20 students working in four main areas to
enhance their non-technical skills. Team Trust Building, Individual Leadership
Enhancement, Community Service, and Team Activities were the topics of
choice covered in this week-long course geared toward educating students in a
technology related course.
Influential figures in the HVAC industry spoke to the students on different days
during the course.
MCA-Maryland contractor Jeff Ashe, of EASI, joined Steve Weissenberger and
Shannon Shagoury to address the class about being a leader in our industry.
MCA-Maryland contractors, Fred Matusky, of Flo-Tron Contracting, Inc., Adam
Snavely, of Poole & Kent, and members of Johnson Controls also spoke to the
students.
Make Marketing Work Harder by Avoiding
These Common “Myth-takes”
These all-too-common blunders often hijack marketing efforts for companies in
the service industry. Some of these myths are self-imposed, but others are
crafted by marketing professionals that can cost a lot of money but aren't
effective.
1. Insisting on a single message - The idea that if everybody in the
company repeats the exact same message, customers will eventually
become convinced those messages are true. In fact, customers believe
messages that are adapted to their individual circumstances.
2. Believing that customers read brochures - The misconception that a
glossy brochure will generate demand for a company's offerings. In fact,
customers almost never read brochures and (at best) use them to gauge
how much money a vendor is willing to waste.
3. Pretending that marketing is strategic - Some marketers flatter
themselves into thinking that their activities are so strategic they don’t
need to be measured. In fact, effective marketing consists entirely of
tactical activities that increase sales revenue.
4. Branding to fix a product problem. An investment in brand
development to plaster over problems like poor quality or bad service. In
fact, brand campaigns aimed at fixing product problems simply give those
problems greater visibility.
Copyright © 2015 MCA of Maryland, All rights reserved.
unsubscribe from this list update subscription preferences