216223 net income - Home Services Franchise Opportunity

The initial investment was well worth it. We’ve progressed further and faster than I ever
thought we would, and it has a lot to do with the help and support we got along the way.
~ James McKenna, Molly Maid owner
Profile of the ideal candidate
• Spends full-time in the business
• Management and leadership experience
216,223 net income
• Good communication and interpersonal skills
$
• Customer-service oriented
• Wants a proven and established system
• Adequate financial resources
The Molly Maid Advantage
• Recession-resistant service business
• Predictable recurring revenue through referral and repeat customers
• Executive-model ownership—you’ll never clean a house
• Scalable business creating equity and wealth
• Financially rewarding—top 25% of owners average $1.2 million
in annual sales
• International brand-name recognition
The Ms. Molly Foundation is a non-profit
organization dedicated to assisting victims
and families affected by domestic violence.
Since its inception in 1996, Molly Maid
franchise owners and corporate staff have
generously provided hundreds of local
shelters and safe houses with financial
assistance and personal care items. As David
McKinnon, CEO of Molly Maid, Inc., says,
“Giving back to the communities we serve
is a core value of the Molly Maid family.”
• Exceptional support system from 25-year experienced franchisor
• M-F workweek and daytime hours allow for a flexible,
family-friendly lifestyle
3948 Ranchero Drive
Ann Arbor, MI 48108
www.mollymaidfranchise.com
800-886-6559
New Item 19 Financial Performance Representations
Molly Maid: A simple business
with surprising rewards
You won’t clean homes; you’ll manage the business to achieve your lifestyle and
financial goals. Established owners who generated more than $1 million in gross
sales in 2009 (see chart inside) realized an average net profit of $216,223.
Molly Maid is a simple, recession-resistant business. While other franchise systems
struggled to survive last year’s economy, the average weekly gross sales for our
established owners remained stable.
Repeat customers and recurring income are
two reasons why Molly Maid owners are thriving
Kristi Mailloux
Alex Roberts | Ext. 540
Troy Molen | Ext. 516
Roy Billesbach | Ext. 520
President
kristi.mailloux@mollymaid.com
Vice President, Franchise Development
alex.roberts@mollymaid.com
Franchise Development Manager
troy.molen@mollymaid.com
Franchise Development Manager
roy@mollymaid.com
Today’s dual-income families, single professionals, and busy seniors are on the
go and more time-starved than ever. We help them trade housekeeping time for
personal time. That’s why Molly Maid is a need and not a luxury expense. And with
the recurring income from repeat customers, most Molly Maid owners can tell
you with reasonable certainty what their revenues will be for the next six months.
The business
model is sound,
the cash flow
predictable, and
you’ll experience
the freedom and
family-friendly
lifestyle that few
others enjoy.
Item 19: Financial Performance Representations
The operating model is sound, the cash flow predictable, and we’re in control of our destiny.
But, I’d have to say the most important reason to franchise Molly Maid is it’s a simple, recessionresistant business.
~ Dave Poole, Molly Maid owner
Million dollar owners earned an average net profit of $216,223
A business model that’s virtually recession resistant
Average Profit and Loss Breakdown for Million Dollar Owners
This chart shows the average profit and loss as a percentage of total budget achieved by Molly Maid
owners who generated over $1,000,000 ($1,425,576 average sales revenue) in gross sales in 2009.
Average Weekly Gross Sales by Year
This chart shows the average weekly gross sales, by year, for all established owners. For this chart, we
consider an owner to be established if they started operating on or before December 31, 2005. The
average gross sales numbers are based on the gross sales figures for the calendar years 2006 – 2009,
as reported by the owners through our proprietary franchise management software system.
HSP Labor
49%
$14,500
Office Labor
7%
Insurance
3%
$13,500
$12,500
$13,235
$13,358
2007
2008
$12,468
$11,773
$11,500
Auto Expenses
6%
Available to Owner
15%
$9,500
Advertising
4%
$216,223
All Other
9%
Cleaning Expenses
2%
Royalties
5%
26 Molly Maid owners achieved gross sales exceeding one million dollars in
2009. The 18 owners represented in the chart above submitted their year-end
profit and loss statements by February 15, 2010, and have been in business
for four or more years. 13 of those 18 owners operated multiple Molly Maid
franchises and each such owner’s results were consolidated for the purpose of
this chart. The remaining 8 million-dollar owners were excluded because they
failed to submit their year-end profit and loss statements by February 15, 2010.
In 2009, one Molly Maid owner
earned a net profit of $373,776.
$10,500
Variations among owners may be caused by a variety of factors, such as
location, demographics, general economic conditions, individual pricing,
competition and other factors, as well as the efforts of the individual owner
and their team. The results which appear in this item should not be considered
as the actual, or probable sales, income, gross or net profits that will be
realized by any franchisee.
$8,500
$7,500
2006
2009
As of December 31, 2009, 90 of the 198 owners represented in
this chart operated multiple Molly Maid franchises, and each such
owner’s results are consolidated for the purposes of this chart.
The information set forth in this brochure is published in our
April 2010 Franchise Disclosure Document.
In 2009, one Molly Maid owner
averaged $53,849 in weekly gross
sales—annualized that’s $2.8 million.
The idea of no receivables and the recurring revenue from regular cleaning customers is
too compelling. And unlike most companies where 80% of your business comes from 20%
of your customers, all my customers are about the same size and reliably steady.
~ Tom Blank, Molly Maid owner
Item 19: Financial Performance Representations
The operating model is sound, the cash flow predictable, and we’re in control of our destiny.
But, I’d have to say the most important reason to franchise Molly Maid is it’s a simple, recessionresistant business.
~ Dave Poole, Molly Maid owner
Million dollar owners earned an average net profit of $216,223
A business model that’s virtually recession resistant
Average Profit and Loss Breakdown for Million Dollar Owners
This chart shows the average profit and loss as a percentage of total budget achieved by Molly Maid
owners who generated over $1,000,000 ($1,425,576 average sales revenue) in gross sales in 2009.
Average Weekly Gross Sales by Year
This chart shows the average weekly gross sales, by year, for all established owners. For this chart, we
consider an owner to be established if they started operating on or before December 31, 2005. The
average gross sales numbers are based on the gross sales figures for the calendar years 2006 – 2009,
as reported by the owners through our proprietary franchise management software system.
HSP Labor
49%
$14,500
Office Labor
7%
Insurance
3%
$13,500
$12,500
$13,235
$13,358
2007
2008
$12,468
$11,773
$11,500
Auto Expenses
6%
Available to Owner
15%
$9,500
Advertising
4%
$216,223
All Other
9%
Cleaning Expenses
2%
Royalties
5%
26 Molly Maid owners achieved gross sales exceeding one million dollars in
2009. The 18 owners represented in the chart above submitted their year-end
profit and loss statements by February 15, 2010, and have been in business
for four or more years. 13 of those 18 owners operated multiple Molly Maid
franchises and each such owner’s results were consolidated for the purpose of
this chart. The remaining 8 million-dollar owners were excluded because they
failed to submit their year-end profit and loss statements by February 15, 2010.
In 2009, one Molly Maid owner
earned a net profit of $373,776.
$10,500
Variations among owners may be caused by a variety of factors, such as
location, demographics, general economic conditions, individual pricing,
competition and other factors, as well as the efforts of the individual owner
and their team. The results which appear in this item should not be considered
as the actual, or probable sales, income, gross or net profits that will be
realized by any franchisee.
$8,500
$7,500
2006
2009
As of December 31, 2009, 90 of the 198 owners represented in
this chart operated multiple Molly Maid franchises, and each such
owner’s results are consolidated for the purposes of this chart.
The information set forth in this brochure is published in our
April 2010 Franchise Disclosure Document.
In 2009, one Molly Maid owner
averaged $53,849 in weekly gross
sales—annualized that’s $2.8 million.
The idea of no receivables and the recurring revenue from regular cleaning customers is
too compelling. And unlike most companies where 80% of your business comes from 20%
of your customers, all my customers are about the same size and reliably steady.
~ Tom Blank, Molly Maid owner
The initial investment was well worth it. We’ve progressed further and faster than I ever
thought we would, and it has a lot to do with the help and support we got along the way.
~ James McKenna, Molly Maid owner
Profile of the ideal candidate
• Spends full-time in the business
• Management and leadership experience
216,223 net income
• Good communication and interpersonal skills
$
• Customer-service oriented
• Wants a proven and established system
• Adequate financial resources
The Molly Maid Advantage
• Recession-resistant service business
• Predictable recurring revenue through referral and repeat customers
• Executive-model ownership—you’ll never clean a house
• Scalable business creating equity and wealth
• Financially rewarding—top 25% of owners average $1.2 million
in annual sales
• International brand-name recognition
The Ms. Molly Foundation is a non-profit
organization dedicated to assisting victims
and families affected by domestic violence.
Since its inception in 1996, Molly Maid
franchise owners and corporate staff have
generously provided hundreds of local
shelters and safe houses with financial
assistance and personal care items. As David
McKinnon, CEO of Molly Maid, Inc., says,
“Giving back to the communities we serve
is a core value of the Molly Maid family.”
• Exceptional support system from 25-year experienced franchisor
• M-F workweek and daytime hours allow for a flexible,
family-friendly lifestyle
3948 Ranchero Drive
Ann Arbor, MI 48108
www.mollymaidfranchise.com
800-886-6559
New Item 19 Financial Performance Representations
Molly Maid: A simple business
with surprising rewards
You won’t clean homes; you’ll manage the business to achieve your lifestyle and
financial goals. Established owners who generated more than $1 million in gross
sales in 2009 (see chart inside) realized an average net profit of $216,223.
Molly Maid is a simple, recession-resistant business. While other franchise systems
struggled to survive last year’s economy, the average weekly gross sales for our
established owners remained stable.
Repeat customers and recurring income are
two reasons why Molly Maid owners are thriving
Kristi Mailloux
Alex Roberts | Ext. 540
Troy Molen | Ext. 516
Roy Billesbach | Ext. 520
President
kristi.mailloux@mollymaid.com
Vice President, Franchise Development
alex.roberts@mollymaid.com
Franchise Development Manager
troy.molen@mollymaid.com
Franchise Development Manager
roy@mollymaid.com
Today’s dual-income families, single professionals, and busy seniors are on the
go and more time-starved than ever. We help them trade housekeeping time for
personal time. That’s why Molly Maid is a need and not a luxury expense. And with
the recurring income from repeat customers, most Molly Maid owners can tell
you with reasonable certainty what their revenues will be for the next six months.
The business
model is sound,
the cash flow
predictable, and
you’ll experience
the freedom and
family-friendly
lifestyle that few
others enjoy.