2012 Annual Report - Toy Industry Association

Annual Report 2012
A Year in the Making
Table Of Contents
p3}
A Note from the Executive Director
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Board of Trustees and Staff
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TIF–A Snapshot
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Signature Program–The Toy Bank
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National Partner–Boys & Girls Clubs of America
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My Stuff Bags Foundation Partnership
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Play Connects Grant Program
p10} Thank You, Donors!
p15} The Simple Math
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Looking Ahead
A Note from the
Executive Director
To those who believe in the power of play …
Your toy donations went directly into the hands of deserving
children, giving them a reason to smile, a tool for play, and the
You are the thread that binds the fabric of our programs so we can
knowledge that someone is thinking about them.
comfort children who need us most.
Your cash contributions made this work possible, and also funded
2012 was a year we can all be proud of. Program by program,
grants to our national partners as well as locally-based charities,
we worked with you to increase our resources to provide play
providing direct services to kids in communities across the nation
and support to our most vulnerable citizens: children. Children
and beyond.
depend on others to fulfill their needs, and unfortunately, many
little ones experience hardships beyond their years. That is why
I hope you enjoy reviewing this report to see exactly how we
we are dedicated to giving kids happy childhood experiences …
made a difference in 2012, together.
something everyone deserves.
Thank you for believing in our mission to bring joy, comfort, and
Thanks to you, the Toy Industry Foundation impacted
learning to children in need through play.
the lives of nearly 2 million children in need in 2012.
WATCH OUR YEAR IN VIDEO TO SEE US IN ACTION IN 2012.
Jean Butler, Executive Director
Toy Industry Foundation
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Board of Trustees and Staff
2012 BOARD OF TRUSTEES
STAFF
Patrick S. Feely,
Daniel Grossman
Jean Butler
Chairman
Formerly of Wild Planet Entertainment
Executive Director
Formerly of Radica Games Ltd.
Soren Torp Laursen
Ellen Block
LEGO Systems, Inc.
Marisa Medina
Neil Friedman
Denielle Pemberton- Heard
Neil B. Friedman Associates
PBS
Stephen Gass
Genna Rosenberg
Every Baby Company
GennComm
Foundation Manager
Melissa Kipp Sorvillo
Foundation Coordinator
John Gessert
Arnie Rubin
American Plastic Toys
Funrise Toy Corporation
Kelly Gilmore
Al Verrecchia
Warner Bros. Consumer Products
Hasbro, Inc.
1115 Broadway | Suite 400 | New York, NY 10010
P: 646-454-5581 | F: 212-675-1328
tifinfo@toyindustryfoundation.org
www.toyindustryfoundation.org
www.facebook.com/ToyIndustryFoundation
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MONEY
TOYS
Toy donations from
toy manufacturers, retailers,
distributors & licensors
Toy of the Year Awards (TOTY)
Corporate cash
Tribute Book ad sales
contributions
Leaders Circle
Bequests and other
membership donations
planned gifts
THE TOY BANK
GRANTMAKING
distributed 1.8 million toys
awarded $388,000 in grants
NETWORK OF MORE THAN
1000 CAREFULLY VETTED
CHILDREN’S CHARITIES
NATIONAL PARTNERSHIPS
grant funds and toys expanded
services for children in military
life and foster care
PLAY CONNECTS
community-based organizations
received $10,000 grants
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The Toy Bank
Thanks to 372 generous toy companies,
1.8 million children in need received a
new toy in 2012—more than twice as
many children as 2011.
During seasonal drives, trade show collections, and all year long, toy companies donated brand new
playthings worth $16 million in 2012. Our signature program, The Toy Bank, distributed these donated
toys to 145 carefully screened children’s charities throughout 2012—many of which have more than one
site across the country, providing additional domestic and international reach for a total of more than 1000.
Thank you to our logistics
partner Kids in Distressed
Situations for helping us
deliver toys to the children
who need them most.
Together, we make play possible for foster children, children in military families, kids undergoing cancer
treatments, children with special needs, and many others.
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Boys and Girls
Clubs of America
Families on 35 US military bases around the globe received toys
in appreciation of their sacrifices.
Military families stationed across 20 states and 3 countries overseas received brand new toys to ease the pain
and stress associated with military life in 2012. Thanks to our donors, we were able to provide $105,000 in grant
funding and $1.3M worth of Toy Bank toys to fuel our partnership with BGCA throughout the year. From California
to Maryland, and Puerto Rico to Japan, we thanked the families of service men and women in all branches of the
military who keep us safe every day.
In our third year of national
partnership with BGCA,
we hosted six on-site toy
distributions and shipped
Toy Bank toys to dozens of
domestic and international
US military bases in 2012.
“Many of the children
experience deployment
frequently. Providing
toys to these families give
children a sense of support
and love.”
—Grand Forks Air Force Base, ND
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My Stuff Bags Foundation
109,000 toys from our Toy Bank were lovingly tucked into duffel bags filled with other
childhood necessities and distributed to crisis centers across the United States.
Many youth are removed from unsafe conditions in the middle of the night, frightened and do
not understand what is happening around them. During this stressful time, thousands of children
entering the foster care system were given hope upon receiving new TIF-sponsored My Stuff duffels
in 2012, each one including a toy they could hold onto and call their own. During our “Do Good
Stuff-a-thon,” 160 volunteers from 22 toy companies packed 5,000 of these special duffels for foster
children throughout the country.
Our national partnership ensured
thousands of youth—infants through
teens—received the necessities of
childhood including brand new toys at
the most troubling times of their lives.
With $50,000 in grant funding to support this partnership, our financial and product donors
ensured young ones received the resources and encouragement needed at critical moments
in their lives. Former foster youth who are now thriving adults shared that they still hold
onto their My Stuff Duffel that carried them through their darkest moments, a testament to
the lasting impact of these gifts.
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Play Connects
Four non-profits were each awarded $10,000 grants to support programs that
improve the lives of children in need.
Play Connects grants disbursed in 2012 were quickly put to work. The Toy Industry
Foundation granted a total of $40,000 in Play Connects awards to bolster the efforts
of deserving community-based charities nominated by the Toy Industry Association
membership. Infants and toddlers are experiencing creative opportunities to help them
learn through play. Young ones have the new shoes and clothing basics they need to
empower them to succeed in school. Low-income students are receiving monthly produce
bags along with critical nutrition and physical activity lessons. Children with disabilities are
thriving with the positive educational, therapeutic, and
social effects of developmentally appropriate play,
thanks to specialized play sessions and parent training.
2012 Grant Recipients
•Florence Fuller Child Development Centers (FL)
nominated by The Bridge Direct, Inc.
•Community Action Partnership of Orange County
(CA) nominated by Bandai America Incorporated
•National Lekotek Center (IL) nominated by ThinkFun, Inc.
•Shoes and Clothes for Kids (OH) nominated by Good
Marketing, Inc.
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9
for demonstrating your
company’s commitment to
comforting children in need.
CHAMPIONS
SUPPORTERS
$30,000+
$1,000 - $4,999
The Bandai Foundation
Hasbro, Inc.
Mattel, Inc.
American Plastic Toys, Inc.
Blip Toys LLC
Cloud B
Cra-Z-Art
Dallas Market Center
Fat Brain Toy Co.
Freeman
Goldberg Segalla LLP
HUB International Northeast
ICTI CARE Foundation
Imperial Toy LLC
International Council of Toy Industries
(ICTI)
Itoys USA Ltd.
Jetta Co., Ltd.
Kids in Distressed Situations, Inc
(K.I.D.S.)
KPMG LLP
Loeb & Loeb LLP
Lucasfilm Ltd.
Neil & Amanda Friedman
Neil B. Friedman Associates
The NPD Group
Patch Products
Peachtree Playthings
PlaSmart Inc.
Radio Flyer, Inc.
Reuben Klamer Toylab, LLC
Safari Ltd.
Sargent & Berman Inc.
Silverlit Toys
BENEFACTORS
$10,000 - $19,999
ALEX
The Cartoon Network
Disney Consumer Products
Funrise Toy Corporation
JAKKS Pacific, Inc.
LeapFrog Enterprises, Inc.
LEGO Systems, Inc.
Nickelodeon Consumer Products
Toys”R”Us
PHILANTHROPISTS
$5,000 - $9,999
Herald Metal & Plastic Works Ltd.
Spin Master Ltd.
Warner Bros. Consumer Products
Strategy XXI Partners
Techno Source / LF Products
TOMY
Toy Industry Association (TIA)
Toy Shippers Association (TOYSA)
Universal Partnerships & Licensing
Wild Planet Entertainment, Inc.
Women in Toys, Inc. (WIT)
York-Jersey Underwriters
FRIENDS
$500 - $999
Besco Associates
Big Monster Toys
Cardinal Industries, Inc.
The Chenille Kraft Company
Fashion Institute of Technology
KaleidOScope
Lund and Company Invention LLC
Norman & Arlene Fabricant
PartnerShip
Qualidux
S.R.M. Entertainment, Ltd.
T.O. Epps and Associates, Inc.
Wynnewood Corporation Limited
MATCHING GIFTS
AIG Matching Grants Program
Google Matching Gifts Program
Mattel Children’s Foundation
Matching Gifts Program
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for personally ensuring that
our programs are available
to kids all year long.
DIAMOND
$2500+
Pat & Kathy Feely
Neil & Amanda Friedman
Jeffrey Rosen
PLATINUM
$2499 - $1000
John W. Amerman
Howard Beige, Rubie’s Costumes
King Cheng, Funrise Inc.
Gerald V. Cleary
Jim & Robin Engle
Jay & Karen Foreman
David & Linda Hargreaves
Alan Hassenfeld
Carter Keithley
Tim Kilpin
Reuben Klamer
Annette & Soren Laursen
M. Barry Levy
Jennifer Mennell
Robert Pasin
Jeffrey Rehkemper
Steven Rehkemper
Dr. Marcia Robbins-Wilf
& Mr. Ralph Robbins
Howard Roffman
Don & Karen Rosenwinkel
Arnie Rubin
Chuck Scothon
Caren Shalek
Jerry Smith
Michael & Melissa Sorvillo
Bryan Stockton
Al & Gerrie Verrecchia
Bob & Amy Wann
Maggie Young
Anthony J. Tesoro
Andrew Weiner
Jane A. Zimmy
SILVER
$499 - $250
GOLD
$999 - $500
David Allmark
William W. Beebe
Duncan Billing
Ellen Block, Ellen & Ronald Block
Family Foundation
William Campbell
Paul & Eden Dedrick
John and Susan Gessert
Michael Greenberg
Art Hirsch & Peter Tiger
Michael Hirtle
Ann & Gerrick Johnson
Tom & Karen Kalinske
Alan & Lisa Kaufman
Tom Keoughan
Michael Kohner
Bruce D. Lund, Lund & Company
Invention, L.L.C.
Amanda McDorman,
Turner Foundation Fund
Salli & Stephen Mickelberg,
SRM Entertainment
Ramona Pariente
Jerry Perez
Paul & Shirley Price
Genna Rosenberg
Anonymous
Andrea & Bill Barthello, ThinkFun
Joel Berger
Bernadette Boyle
Brendan Boyle
Drew Brazer
Leigh Anne Brodsky
Jean Butler
Kimberly Carcone
Wayne Charness
Grant Cleveland
Michael Conger
Stephanie Cota
Mary Couzin
Judith Ellis
Kevin & Kristina Farr
Howard Fleischer
John Frascotti
Les Friedland,
Les Friedland Associates, Ltd.
Stephen Gass
Troy Gibson
Kelly Gilmore
Richard Gottlieb
Daniel Grossman
Sam Harwell
Peter Henseler
Elizabeth Kalodner
Jeffrey Kennis
Michael Klein
Susie Lecker
Eric Levin
Kenneth Lewis
Philip Licetti
JoAnn & Albert Marengo
David Matsil
Brian Maxwell
Sean McGowan
Marisa Medina
Tom & Sue Neville
Lysa Opfer
Jeremy Padawer
Beatrice Pardo
Denielle Pemberton-Heard
Jim Petrone
Roseann Radosevich
Bert Reiner, Reiner Associates
Sara Rosales
Steven Rotter
Elliot Rudell
Charles Schnaid, Miller, Kaplan,
Arase & Co., LLP
David Schreiber
David Shapiro
Holly Stein
Linda Suh
Marie & Paul Vitale
Douglas Wadleigh
Maryellen Zarakas
Mark Zeller
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for contributing toys so millions
of children in need can smile,
laugh, and play.
Toy Bank donor for the last 5 consecutive years *
4Kidz, Inc.
Blip Toys, LLC
Daydream Toys
Fashion Angels Enterprises
A Broader View
Blue Orange USA
Delta Children’s Products
Fibre-Craft Materials Corp.
abraKIDabra Toys
Borgfeldt (Canada) Limited
Demos Toy Company
Fliptomania
Active Play Toys and Games, Inc.
Bossa Nova Robotics
Digasaurus Sandbox
Follow Me Fairies
Active Products
Briarpatch, Inc.*
Diggin Active
Four Clowns Game & Toy Co., LLC
Adventure Publishing Group
The Bridge Direct
Digital Game Technology
Four Esses ApS
Aeromax Toys, Inc.
Buffalo Games, Inc.*
Discovery Bay Games
FoxMind Games
Agglo Corporation Limited
Build-A-Bear Workshop
DK Publishing
Fremont Die Consumer Products
Alberta
Caboodle! Toys, LLC
Do-A-Dot Art
Friendly Toys Corporation
ALEX*
Calego
Dowling Magnets Inc.
Fundex Games Ltd.*
Alexander Doll Company
Can You Imagine
Drybranch/Sport Design Inc.
Funko, LLC
Aliquantum International
Cardinal Industries, Inc.
Duarte Paperart
Funrise Toy Corporation*
Allied Products Corporation
Carson-Dellosa Publishing*
Dunecraft, Inc.*
Fun-Time International
AM Productions
Cartamundi USA*
Easy Playhouse
GameBrotherZ
AMAV Enterprises Limited*
Casdon PLC
ECR4Kids
Gann Memorials Custom Plush Toys
American Plastic Toys, Inc.*
Ceaco/Gamewright
Education Outdoors
Ganz, Inc.
Amloid Corporation
Charisma Brands
Educational Insights, Inc.
Gayla Industries, Inc.
Amrapur Overseas, Inc.
Charm Company
Elenco Electronics
Giantmicrobes, Inc.
aNb Media, Inc.
The Chenille Kraft Company
Elf Fun with Pop-In-Kins
Gibout Toys
Anjar Company–Becker Associates, LLC
CHH Quality Products, Inc.*
Elf-Magic, LLC
Giochi Preziosi USA, Inc.
Armorteria, LLC
Chicco USA, Inc.*
Endless Games
Global Products International*
Art 101/Music 101
Citiblocs, LLC
Eolo-Sport Industrias, S.A.
Goldie International, Inc.
Artec Company Ltd.
Clay M. Rice & Associates
Eurographics
Grant & Bowman
Asmodee Editions, LLC
Clear & Blue Sky Industry Co.
Everest
Great Circle Works
Aurora World
Cloud B
Evergreen (CP) USA, Inc.*
Green Toys
Ball, Bounce and Sport, Inc.
Colorbok, Inc.
Cozy Tyme Cuddlers
Every Baby Company /
Eebee’s Adventures
Griddly Games
Bananagrams, LLC*
Barb-A-Mel Books, Inc.
Crayola, LLC*
Eye Can Art
GUND, Inc.*
Barnes & Noble, Inc.
CRA-Z-ART
Basic Fun, Inc.*
Creative Teaching Press
Beaver Books
Cree8 Group
BeginAgain
Crocodile Creek
Bendon Publishing
Cryptozoic Entertainment
Bike Brightz
Custard ‘n Jelly
EzyRoller Ltd.
Fabricas Selectas USA, LLC*
Family Pastimes
FAMOSA - Fabricas Agrupadas De
Mubecas De Onil, S.A.
Fantasy Flight Games
Guidecraft USA, Inc.*
HaPe, Inc.
Harrisville Designs, Inc.
Hasbro, Inc.*
Heartland Consumer Products
Hedstrom Corporation
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Hog Wild Toys
HoodiePet
Hornby America
Hudson Industries, Inc.*
Ideavillage Products Corp
Imperial Toy Corporation*
Impulse One, LLC
Infantino, LLC
Infinitoy, Inc. / ZOOB
Innovation First
Insect Lore*
Interactive Toy Concepts
International Arrivals
International Playthings, LLC*
Intex Syndicate Ltd.
Italtrike*
Jada Toys
JAKKS Pacific, Inc.*
Jax Limited, Inc.*
JC Toys Group, Inc.
The Joester Loria Group
John Deere
Jungo Toys
Junior Learning
Jupiter Creations
Just Play
Kappa Books
Kellytoy U.S.A., Inc.
Kendama
Kid Galaxy, Inc.*
Kiddieland Toys Ltd.
KidKraft
Kids II
Kids in Distressed Situations, Inc.
(K.I.D.S.)
Kids Only, Inc.
Kids Preferred, Inc.
Kidz Delight*
Kidz Toyz, Inc.*
McNeill Designs, LLC
Panini
Kiss Naturals
MEGA Brands America
Paragon Group USA
K’Nex Brands
MEGA Brands, Inc.
Patch Products, Inc.*
Koplow Games, Inc.
Melissa & Doug, LLC*
Kristal Educational, Inc.
Merchant Ambassador (Holdings) Ltd.
Pattycake Doll Company/
The Happy Artist LLC
Kwik Tek Inc.
MerchSource
Lafayette Puzzle Factory
Metamorphic Toys, Inc.
Late for the Sky
The Michael Kohner Corp.
Leap Year Publishing
Mindtwister USA
The Learning Journey
International, LLC
MindWare Holdings, Inc.
Learning Resources, Inc.*
Moose Enterprise
Lee Publications*
Moebius Models
Peaceable Kingdom Press*
PenPalz Entertainment
Perisphere and Trylon HC
Phil Seltzer
The Piggy Story, Inc.
Piggy Wiggies
PlanToys, Inc.
PlaSmart, Inc.*
LEGO Systems, Inc.*
Play Visions, Inc.
Levels of Discovery
PlayGro Toys India
License 2 Play, Inc.
Playmates Toys, Inc.
Lifetime Products
Playmobil USA, Inc.*
Lion Rampant Imports
Playroom Entertainment
Lionel, LLC
Pocket Disc
Little Colorado, Inc.
POOF-Slinky, Inc.*
Little Green Money Machine
Little Kids, Inc.*
LockerLookz
Look Out World
Lotta Luv
Lovee Doll & Toy Co., Inc.
Ludorum
Morgan Cycle
Morphology Games
Mungi Bands
My Pillow Pets/CJ Products
N.E.T. & Computing
New Adventures, LLC
New Star Wholesale, Inc.*
PPW Toys
Pressman Toy Corporation
Prestige Toy Corporation
Pretty Ugly, LLC
Private Island Party
Publisher Services, Inc.
Pure Global Brands
New-Ray Toys
Puzzled, Inc.*
Ningbo Sailing Import &
Export Co., Ltd.
The Queen’s Treasures
Mag-nif, Inc.*
R & R Games, Inc.*
Manhattan Toy
NKOK, Inc.
Radio Flyer, Inc.*
Maranda Enterprises, LLC
Noodle Head, Inc.
Razor USA, LLC
Marion & Co., Inc.
North Star Games
RBI Toys, Inc.
Marlon Creations
NXT Generation
Red Tool Box Ltd.
Marshmallow Fun Company
OgoSport, LLC
RedwoodVentures
Mastermedia
Ohio Art Company
Reeves International, Inc.
Masterpieces Puzzle Company, Inc.
Oofdah! Games, Inc.
Re-Marks, Inc.
Mattel, Inc.*
The Orb Factory Ltd.
Rock Creek Molding, Inc.
Maxim Enterprise, Inc.
Oregon Scientific, Inc.
The Maya Group, Inc.
Outset Media
RoomMates (A Division of
York Wallcoverings)
Mayfair Games
Pacific Play Tents, Inc.*
Mac Due International LTD
Macmillan
Royal & Langnickel Brush Mfg.
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azing
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u
“S
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! ”
donated
Safari Ltd.
Sun-Mate
Treasures, LLC
Westminster Toys, Inc.
Saturnian 1, Inc.
Super Sprowtz
Trends International
Whirled Peas the Game
Savvi*
Sweet n Fun
Ty, Inc.
White Mountain Puzzles
Schoenhut Piano Co., Inc.*
Taf Toys
U.C.C. Distributing, Inc.
Whomp, LLC
School Zone Publishing Co.
TCG*
Uncle Milton Industries*
Wiggles 3D
Schylling Toys
TDC Games, Inc.*
Uncle Skunkle Toys, Inc.
The Wikki Stix Company
Science Wiz
Tech 4 Kids
Underground Toys
Wild Planet Entertainment*
Screenlife, LLC
Techno Source USA*
TeeBoo USA
The United States Playing
Card Company
Wildkin
Seasons of Fairport
Senario
Thames & Kosmos*
Universal Branding & Media
Winland / Teamson Design Corp.
Silly Puppets*
ThinkFun, Inc.
Small World Toys*
Timeless Toys, Inc.
Smart Gear
The Tin Box Company*
Smart Play, LLC
Tiny Love USA
Smart Toys and Games
TM Books & Video, Inc.
Smartlab Toys
TMI Toy Marketing International, Inc.
Sourcing International*
TOMY*
Spin Master*
Tonner Doll Co., Inc.
Sports Tissues, LLC
TOSY Robotics JSC
Squishable.com, Inc.
Tot Tutors, Inc.*
Sqwishland
Toy Industry Association (TIA)
The Step2 Company, LLC*
Toy State International Ltd.*
Stevens International
Toybridge
Summer Infant, Inc.
Toyops, Inc.
University Games
USAopoly, Inc.
V-Cubes
Verdes Toys Corp.
Vision Street Publishing
Vivid Toys
VM Global Manufacturing, LLC
VTech Electronics
WABA Fun, LLC
Waboba, Inc.
Waliki
Wallaby Boomerangs Canada
Winfat Industrial Co. Ltd.
Winning Moves, Inc.
Wonder Forge
Wooky Entertainment, Inc.
Workman Publishing Co.
Wyla Inc.
Y & W International, Inc.
Yasutomo
Zing Toys
Zither Heaven, LLC
Zombie Zoo
Zubels
Warm Fuzzy Toys
Warner Bros. Consumer Products, Inc.
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15
Looking Ahead
Sewing together all of the right pieces—valuable
charity partners, impactful programs, committed
donors, and dedicated volunteers—made 2012 one
of the most successful years in the history of the Toy
Industry Foundation.
NEW IN 2013
CORPORATE PATRONAGE
There are more than 660,000 foster children in
CELEBRATE PLAY WITH THE TOY
Our corporate donors recognize the importance
America who lack stable adult guidance while
INDUSTRY FOUNDATION
of giving back to help children in need, as
they await a permanent home. Our newest
NONE OF THIS WORK IS POSSIBLE
well as the joy it brings their customers and
national partnership with Court Appointed
WITHOUT YOUR SUPPORT.
employees. When you make a corporate
Special Advocates (CASA) for Children will help
financial donation to fund our programs, we’re
grow the number of trained CASA volunteers
DONATE TOYS
teaming up to show your constituents, our
to provide one-on-one guidance, advocacy, and
When your company donates toys, games,
entire industry, and millions of disadvantaged
mentorship to more than half of these children.
books, crafts, or DVDs to our Toy Bank, you
children that play matters! Make a corporate
Toys will also help CASA volunteers and kids
choose if your toys will go to one of our
contribution today.
bond through play.
national partners or to children served by our
wide network of more than 1,000 carefully
VOLUNTEER
2013 is also the 10th anniversary of our
vetted charities. Giving is easy.
We need you! Gathering toy donations at
signature program, The Toy Bank! In 10 years,
Donate to The Toy Bank today.
industry tradeshows, helping in our New
we have put toys into the hands of 10 million
York office, assisting with research, and even
disadvantaged children. Special toy giveaway
MAKE A PERSONAL GIFT
becoming an ambassador for the Foundation
celebrations are planned all year long.
We are proud that 98 cents of every dollar
helps TIF thrive to serve more children year
contributed directly funds our programs serving
after year. Learn more about volunteer
children in need. Every dollar helps, but by
opportunities.
making a personal donation of $250 or more,
you will be enrolled in our Leaders Circle
annual giving program. Your commitment is
honored through donor listings on our website
and annual publications, special personal
acknowledgements throughout the year, and
more. Learn more about our Leaders Circle.
16
STAFF
1115 Broadway | Suite 400 | New York, NY 10010 | Phone: 646-454-5581 | Fax: 212-675-1328
tifinfo@toyindustryfoundation.org | www.toyindustryfoundation.org | www.facebook.com/ToyIndustryFoundation