a PDF here.

A CASE STUDY:
HOME SCREEN DELIVERY FOR PUBLISHERS
January 2016
INTOUCH WEEKLY.
POWERED BY
“HOME DELIVERY.”
Bauer Media is the world’s largest distributor of newsstand
magazines. Their InTouchWeekly Android app uses Mobile Posse’
s Home Screen Delivery platform to offer its readers the ability to
receive InTouch Weekly’s full interactive editorial delivered to the
home screen of their mobile device (see right image).
At install, users can choose to pick a time each day when InTouch
Weekly web-based content would “float up” to be what the user
would see when they woke their phones (see left image).
This deck summarizes the performance and impact of Home
Delivery for this digital media-focused application.
Opt-in appears as part
of 1st open
The content appears
when phone is unlocked
FINDINGS.
CONSUMERS LIKE HOME DELIVERY
Users are interested in Home Delivery,
frequently customize their delivery, and once
opted-in, tend to stay opted in.
APP RETENTION IS BEST-IN-CLASS
Home Delivery had a significant impact on app
retention, with the vast majority of users
becoming “Super Users”.
HOME DELIVERY DRIVES UP PAGE VIEWS
Almost half of all PVs were consumed within
Home Delivery, and seeing a Home Delivery
drives same-day PVs in the app.
HOME DELIVERY GETS GREAT RATINGS
The app is consistently rated 4+ stars.
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Of users that opt into either traditional
Breaking News or Home Delivery,
84% select Home Delivery.
Of the 60% of users
that opt-in, only 14%
subsequently decided to
turn off Home Delivery.
60%
14%
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5X
52%
30 DAY App Retention by Genre
50
InTouch Weekly
40
30
20
10
Media
Education
E-commerce
Music
Photo/video
Social
Games
0
Messaging
The app has high retention--nearly as
high as messaging apps, and 5x better
than the average media app.
Home delivery
30 DAY APP
RETENTION
TOPS
5X
Source: Mixpanel
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9 of 10 app sessions
are within 24 hours of
each other
By getting Home Delivery, fans of
celebrity gossip were turned into
SUPER FANS of INTOUCHWEEKLY.COM
HOME SCREEN
1.6 PVs per session
Other Pages
Delivered Pages
HOME DELIVERY
DRIVES INCREMENTAL
PAGE VIEWS ON THE
HOME SCREEN . . .
Not only do people “pause” to read the story that’s
delivered, they also click and take the time to read
even more. Home Screen Delivery creates 1.6
pageviews per delivered story.
. . . AND ALSO
DRIVES APP USAGE
LATER IN THE
SAME DAY!
Where Do Users Consume Content Each Day
49%
31%
20%
Only Home Screen
Home Screen
& App
Only App
When there’s a Home Delivery that the reader
may not have time to fully engage with, they still go into the
app later in the day.
80% of ALL sessions are generated by Home Delivery.
FINALLY . . .
FANS LOVE
HOME DELIVERY!
Apps powered up with Home Delivery get
great ratings . . .
4+ stars, with 75% of
all raters selecting “5 stars”
M
THANK
YOU.
P
contact greg.wester@mobileposse.com for more information