- Laureus

MEMBERS OF THE LAUREUS WORLD SPORTS ACADEMY
Giacomo Agostini Motorcycling
Marcus Allen American Football
Franz Beckenbauer Football
Boris Becker Tennis
Ian Botham Cricket
Sergey Bubka Athletics
Bobby Charlton Football
Sebastian Coe Athletics
Nadia Comaneci Gymnastics
Yaping Deng Table Tennis
Marcel Desailly Football
Kapil Dev Cricket
Mick Doohan Motorcycling
David Douillet Judo
Emerson Fittipaldi Motor Racing
Sean Fitzpatrick Rugby (Deputy Chairman)
Dawn Fraser Swimming
Cathy Freeman Athletics
Tanni Grey-Thompson Paralympic Athletics
Marvelous Marvin Hagler Boxing
Mika Häkkinen Motor Racing
Tony Hawk Skateboarding
Mike Horn Explorer
Miguel Indurain Cycling
Michael Johnson Athletics
Kip Keino Athletics
Franz Klammer Skiing
Dan Marino American Football
Edwin Moses Athletics (Chairman)
Nawal El Moutawakel Athletics
Robby Naish Windsurfing/Kiteboarding
Ilie Nastase Tennis
Martina Navratilova Tennis
Alexey Nemov Gymnastics
Jack Nicklaus Golf
Gary Player Golf
Morné du Plessis Rugby
Hugo Porta Rugby
Steve Redgrave Rowing
Vivian Richards Cricket
Monica Seles Tennis
Mark Spitz Swimming
Daley Thompson Athletics
Alberto Tomba Skiing
Steve Waugh Cricket
Katarina Witt Ice Skating
LAUREUS ACADEMY MEMBER FRANZ BECKENBAUER LIFTS THE
WORLD CUP TROPHY AS WEST GERMAN CAPTAIN IN 1974 AFTER
THEIR 2-1 VICTORY OVER JOHAN CRUYFF'S HOLLAND
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CONTENTS
04
05
FOREWORD BY EDWIN MOSES
32
hairman of the Laureus Sport for
C
Good Foundation
FOUNDING PATRONS MESSAGE
34
06 LAUREUS WORLD SPORTS AWARDS 2014
This year the Laureus World Sports Awards are
09 THE HEAT IS ON FOR MOSES
Edwin Moses joins a football tournament
organised by Malaysian Charity Yayasan Rakyat
1Malaysia (YR1M)
10
REFLECTING ON 15 YEARS
The year 2000 ushered in the new Millennium
and also welcomed the dawning of Laureus
26
SQUASH TOURNAMENT OF CHAMPIONS
28
LAUREUS TAKES THE LEAD
38
being held in Kuala Lumpur, Malaysia
PETRONAS team was named a Laureus
Ambassador at the Italian Grand
Prix at Monza in September 2013
-3-
Projects highlights from 2013
ZIDANE, FIGO & RONALDO
Take part in a charity football match
BEEFY'S EPIC WALK OF GOODNESS
Ian Botham walks 20 miles a day for eight days
in Sri Lanka, to raise funds for Laureus Sport
for Good Foundation
42
SLEEPLESS IN SEATTLE
Felix Sanchez visits a project supported by Laureus,
that trains coaches to work in sports-based youth
projects in disadvantaged areas of the city
45
GET INVOLVED
46
OUR AMBASSADORS
47
NATIONAL FOUNDATION DIRECTORY
In the sport for development movement
30 FULL SPEED AHEAD FOR
ROSBERG AND LAUREUS
Nico Rosberg from the MERCEDES AMG
THE WIDE WORLD OF LAUREUS
40
Held at Grand Central Terminal, New York
IWC'S COMMITMENT TO LAUREUS
We are very happy to share the great vision
and the social responsibility of the Laureus
Sport for Good Foundation
ake part in one of our activities and help raise
T
funds for the Laureus Sport for Good Foundation
FOREWORD BY
EDWIN MOSES
LAUREUS ACADEMY CHAIRMAN EDWIN MOSES GREETS LAUREUS
SPORT FOR GOOD FOUNDATION PROJECT PARTICIPANTS
W
elcome to the latest edition of the
Laureus Magazine, your window into the
world of Laureus.
As you turn the pages, you will see how the work of Laureus
now reaches 34 countries and embraces more than one-anda-half million young people. In the stories that follow, you
will meet some of those who have benefited.
In a significant development this year, the 15th edition of
the Laureus World Sports Awards comes to a new venue in
the exciting and forward-looking city of Kuala Lumpur in
Malaysia - the first time the Awards Ceremony has reached
out to South East Asia.
The Awards Ceremony, attended by the greatest living sports
legends, is the premier honours event in the international
sporting calendar and generates funds which directly benefit
the Laureus Sport for Good Foundation.
In 2013, of course, we lost our Patron, the great Nelson
Mandela. He will be missed as our inspiration, but we
continue our work with even greater resolve to perpetuate
his memory and do our best to use sport to change the
world as he wanted us to.
The Foundation never sleeps. In November, Laureus World
Sports Academy Member Ian Botham completed a weeklong trek across Sri Lanka, from north to south, to raise
funds, and a month later the US Coach Across America
programme, supported by Laureus, opened up in Seattle, its
15th city. To date, the whole programme has impacted on
almost 100,000 young people. Just two highlights of a busy
year for the Foundation.
EDWIN MOSES
CHAIRMAN LAUREUS SPORT FOR GOOD FOUNDATION
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DR. DIETER ZETSCHE
CHAIRMAN OF DAIMLER AG
AND HEAD OF MERCEDES-BENZ CAR
JOHANN RUPERT
COMPAGNIE FINANCIÈRE RICHEMONT SA
BREAKING THROUGH
THE BARRIERS
WE BELIEVE IN
SPORT FOR GOOD
Some thirty years ago, whilst living in New York City, I had
a black friend who was a true sports superstar. He was
constantly mobbed for autographs. I noticed that he took
extra care giving signed posters to white kids. I asked him
about the apparent favouritism. His answer: “Johann, if
a white kid has my poster in his bedroom, he can hardly
discriminate against the black kid in his class”. How true.
Whether it’s in the Olympics, Soccer World Cup or Super
Bowl – on the playing field everyone is equal. The German
national soccer team is a prime example. On our 2010
World Cup squad we had players with roots in nine different
countries: Poland, Ghana, Nigeria, Tunisia, Spain, Brazil,
Bosnia-Herzegovina, Turkey and, of course, Germany.
The entire country cheered its “international team” on –
regardless of the players’ skin colour, religion or origin.
Ever since then we have strived to create and promote crosscultural heroes. In South Africa we helped start Institutes
and Sports Academies to promote sporting excellence.
As a South African I have also witnessed first hand the
profound role that sport can play in nation-building and
reconciliation. When democratic South Africa was accepted
into international sport over a decade ago many believed
it would take years for us to be integrated. Since then we
have confounded the critics, won major championships and
hosted others. It is this same belief that led me to propose
that Richemont help found Laureus and the Laureus Sport
for Good Foundation.
That shows a common goal unites. I’ve experienced the
same at Daimler. When it comes down to it, building cars
is also a team sport. Our Mercedes star team is made up
of colleagues from more than 140 countries. Team spirit,
mutual respect and fair play are equally key to our success.
Sport promotes these qualities: That is why the “Laureus
Sport for Good Foundation” and Daimler are a perfect
match. Laureus has brought the integrative power of sports
to bear for 15 years. As co-founders we’re proud to work
together with 150- plus prominent Laureus Ambassadors
and have supported millions of children and youths with
difficult backgrounds. Laureus projects help these young
people discover their talents, develop attributes such as
discipline and determination, and find their place in life.
That opens up new opportunities for them in sports and far
beyond.
Laureus Sport for Good Foundation believes that sport can
change the way people look at the world. The true values of
sport can bring together families, friends, nations – and on
occasions, the whole world – in a way that no other human
activity can.
Laureus’ passion is based on a simple truth: whoever you
are, wherever you live, whatever your background; sport can
give you the chance to be a better person tomorrow than you
are today. In a world of increasing tension between cultures
and religions, we believe that sporting heroes can bridge
the gap that other leaders of society are either unable or
unwilling to do.
That’s why we look forward to continuing our support!
DR. DIETER ZETSCHE
CHAIRMAN OF DAIMLER AG
AND HEAD OF MERCEDES-BENZ CARS
We believe that sport can help change the world. Sport
represents the best humanity: determination, fellowship,
teamwork and the pursuit of excellence. This is a powerful
message – one which I hope I can count on you for your
support, playing your part to help change the world.
JOHANN RUPERT
COMPAGNIE FINANCIÈRE RICHEMONT SA
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LAUREUS WORLD SPORTS
AWARDS
2014 KUALA LUMPUR, MALAYSIA
T
he Laureus World Sports Awards is celebrating its
15th year with an exciting move east. The venue
for the 2014 Awards Ceremony is the dynamic city of Kuala
Lumpur in Malaysia – the first time the Awards have been
staged in South East Asia.
The globally televised Awards Ceremony, attended by living
legends of sport, honours the achievements of the greatest
sportsmen and sportswomen each year and, equally
importantly, raises funds which benefit and underpin the
work of the Laureus Sport for Good Foundation.
Malaysia is a diverse mix of vibrant cities, tropical islands,
remote villages and rain forest landscapes, and Kuala
Lumpur, with the bustle of Chinatown’s markets, elegant
historic buildings of Merdeka Square and the Petronas
Towers, which dominate the skyline, is a fitting location for
the high profile event.
KUALA LUMPUR SKYLINE
PHOTO: TOURISM MALAYSIA
-6-
‘KUALA LUMPUR IS THE
PERFECT HOST FOR
A SPORTING EVENT
WITH SUCH GLOBAL
SIGNIFICANCE.’
YB DATO’ SERI MOHAMED NAZRI
MINISTER OF TOURISM & CULTURE OF MALAYSIA
YB DATO’ SERI MOHAMED NAZRI MINISTER OF TOURISM & CULTURE
RECEIVES THE LAUREUS STATUETTE FROM LAUREUS ACADEMY
CHAIRMAN EDWIN MOSES
Among the sporting greats who have been named as winners
of Awards over the 15 years of Laureus have been Usain
Bolt, Sebastian Coe, Novak Djokovic, Roger Federer, Alex
Ferguson, Lewis Hamilton, Kelly Holmes, Rafael Nadal, Pelé,
Steve Redgrave, Ronaldo, Michael Schumacher, Kelly Slater,
Shaun White, Serena Williams and Zinedine Zidane.
Guests attending the Awards Ceremony have included His
Majesty King Juan Carlos of Spain, HSH Prince Albert
of Monaco, David and Victoria Beckham, Sean Connery,
Michael Douglas and Catherine Zeta-Jones, Morgan
Freeman, Teri Hatcher, Eva Longoria, Gwyneth Paltrow and
Kevin Spacey.
YB Dato’ Seri Mohamed Nazri, Minister of Tourism &
Culture of Malaysia, said: “Kuala Lumpur is honoured to
have the privilege to host the prestigious 2014 Laureus
World Sports Awards. We are supremely confident that Kuala
Lumpur is the perfect host for a sporting event with such
global significance.”
Sport needs role models.
Mercedes-Benz is a proud Global Partner of the Laureus Sport for Good Foundation.
With over 140 projects in local communities, Mercedes-Benz and the Laureus Sport for Good Foundation use
sport to inspire young people and to give them better prospects for their future. We have on our team some
of the greatest living sports legends such as Mika Häkkinen and Franz Beckenbauer, who are passionate about
their commitment to help. Since 2000, Mercedes-Benz and the Laureus Sport for Good Foundation have made
long-term improvements to the lives of millions of young people – and the work goes on.
Fuel consumption urban/extra-urban/combined: 9.9–5.2/6.1–3.7/7.5–4.3 l/100 km;
combined CO₂ emissions: 175–114 g/km. Efficiency class: D–A.
Figures do not relate to the specific emissions or fuel consumption of any individual vehicle, do not form part of any offer and
are intended solely to aid comparison between different types of vehicle. The vehicle shown features optional equipment.
Provider: Daimler AG, Mercedesstraße 137, 70327 Stuttgart
Kunde: Mercedes-Benz
Produkt: „GLA-Klasse – Role Models“
Titel/Objekt: Sport for Good Magazin
210 mm x 297 mm
1/1
4c
THE HEAT
IS ON
FOR MOSES, BUT IT’S WORTH IT!
E
Jung v. Matt
13404/26/14020/01
DTP Madlen – 1175
dwin Moses admitted afterwards that it was one of
the most unusual photo sessions he had ever been
involved in. Sitting in the bleachers, surrounded by
some of the brightest young footballers in Malaysia, is not
something he normally does, especially in 30-degree heat.
Then, to end a very unusual day, he was invited to join a
group of drummers for an impromptu recital. “Amazing!”
was how he described it.
Piala Mamee 1Malaysia, a football tournament for Under19s, is organised by Malaysian charity Yayasan Rakyat
1Malaysia (YR1M), and was the perfect place to launch an
innovative tie-up between Laureus and it’s CSR Partner YR1M.
LAUREUS ACADEMY CHAIRMAN EDWIN MOSES WITH YR1M PARTICIPANTS
Edwin said: “We are not just here for the Awards. We want to
work with YR1M to develop social programmes in Malaysia
which will use sport to help young people.”
YR1M is a charitable foundation dedicated towards
benefiting Malaysians from all walks of life. Ung Su Ling,
Chief Executive Officer of YR1M, said: “We look forward
to working with Laureus to bring its extensive know-how
and network in this area to Malaysian sports bodies and
grassroots organisations to enable them to implement
more sports programmes to address social issues among
Malaysian youths.”
A few days later, three more Laureus Ambassadors, French
World Cup winner Marcel Desailly, top football coach André
Villas-Boas and five-time world motor cycling champion Mick
Doohan, visited the tournament.
YAYASAN RAKYAT 1MALAYSIA CEO UNG SU LING,
LAUREUS AMBASSADOR ANDRÉ VILLAS-BOAS AND ACADEMY
MEMBER MICK DOOHAN AT THE FOOTBALL TOURNAMENT
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2000-2014
REFLECTING ON
15 YEARS
T
The inaugural Laureus World Sports Awards took place in
Monaco that year when the winners included Pelé, Serena
Williams and Tiger Woods. But the star of the show was
the surprise guest of honour, Nelson Mandela, who was to
become Patron of Laureus.
Double Olympic 400 metres hurdles champion Edwin
Moses, who has been Chairman of Laureus since day one,
said: “When Nelson Mandela came to Monaco, I think you
can say that our prime interest was the Awards, but that’s
not the case anymore. Now the Awards and the work of
the Foundation go hand in hand. The Awards is a showcase
for the Foundation and generates funds which financially
underpin it.”
He uttered the words that have become the driving force
for the Laureus Movement. He said: “Sport has the power
to change the world. It has the power to inspire. It has the
power to unite people in a way that little else does. It speaks
to youth in a language they understand. Sport can create
hope, where once there was only despair.”
The first community project to be supported by Laureus was
the Mathare Youth Sports Association, based in one of the
largest and poorest slums in Nairobi. Disease is widespread
and AIDS is a serious problem. The project uses football as
a tool to encourage co-operation and raise self-esteem in the
young people of the community.
Thus was born the Laureus Sport for Good Foundation, its
work in those early years focusing on helping young people
overcome challenging social issues including poverty,
juvenile violence, drug abuse, discrimination and HIV/AIDS.
Fifteen years later, Laureus still supports Mathare but also
supports more than 150 projects in 34 countries, and
Laureus Academy Members travel thousands of miles each
year to offer their support.
he year 2000 ushered in the new Millennium and
also welcomed the dawning of Laureus.
Now, 15 years on, the Laureus World Sports Awards
Ceremony has created a unique place for itself in the
sporting calendar, while the Foundation has achieved
acclaim for the work it does for underprivileged young
people around the world.
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AWARDS STAGED
IN MONACO
7 PROJECTS
6 COUNTRIES
2000
NELSON MANDELA AT THE INAUGURAL LAUREUS WORLD
SPORTS AWARDS INSPIRES A GENERATION
SPORT HAS THE POWER
TO CHANGE THE WORLD.
NELSON MANDELA
LAUREUS WORLD SPORTS AWARDS, MONACO, 2000
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2001
9 COUNTRIES
10 PROJECTS
AWARDS STAGED
IN MONACO
LAUREUS ACADEMY MEMBER BOBBY CHARLTON VISITS
MATHARE YOUTH SPORTS ASSOCIATION (MYSA), THE
VERY FIRST LAUREUS-SUPPORTED PROJECT
YOUNG PEOPLE WHO HAVE BEEN INVOLVED
IN MYSA SINCE THE BEGINNING OF THE
PROJECT HAVE BECOME ROLE MODELS
AND YOUTH LEADERS IN THEIR COMMUNITY.
OVER 200,000 CHILDREN HAVE BENEFITED
FROM THE PROJECT ALREADY.
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AWARDS STAGED
IN MONACO
16 PROJECTS
14 COUNTRIES
2002
MICHAEL SCHUMACHER, WINNER OF A RECORD
SEVEN FORMULA ONE WORLD CHAMPIONSHIPS,
BECOMES LAUREUS WORLD SPORTSMAN
OF THE YEAR, 2002
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2003
17 COUNTRIES
22 PROJECTS
AWARDS STAGED
IN MONACO
LAUREUS ACADEMY MEMBERS MICHAEL JOHNSON, NADIA
COMANECI, EDWIN MOSES AND KAPIL DEV ON A VISIT
TO A SCHOOL ESTABLISHED BY SPECIAL OLYMPICS
To make the visit even more unforgettable, Michael
Johnson, the greatest 400 metres runner of all time, and
double Olympic gold medal winner Moses took part in an
impromptu race with pupils.
In Shanghai in 2003 came one of the truly memorable
visits. Cymbals crashed and balloons flapped in the wind as
a hundred children shouted out their welcome Chinese-style
as Edwin Moses led Sebastian Coe, Nadia Comaneci, Yaping
Deng, Kapil Dev, Michael Johnson, Franz Klammer, Robby
Naish and Daley Thompson on a visit to a school established
by Special Olympics – the world’s largest sports organisation
for children and adults with intellectual disabilities.
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AWARDS STAGED
IN LISBON
26 PROJECTS
17 COUNTRIES
2004
LAUREUS ACADEMY MEMBER SEAN FITZPATRICK AND TONY HAWK TRAVEL
TO SIERRA LEONE TO VISIT THE RIGHT TO PLAY SPORTWORKS
PROJECT, INITIATED IN SEPTEMBER 2002, WITH FUNDING FROM
THE LAUREUS SPORT FOR GOOD FOUNDATION
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2005
20 COUNTRIES
37 PROJECTS
AWARDS STAGED
IN LISBON
ROGER FEDERER ADDS HIS FIRST LAUREUS
WORLD SPORTSMAN OF THE YEAR AWARD TO
HIS GRAND SLAMS AND US OPEN TITLES
‘I’VE RECEIVED MANY
AWARDS, OVER THE
YEARS BUT THIS ONE
IS THE ONE I REALLY
WISH FOR.’
By 2005 Academy Members were taking an increasingly
proactive role in visiting problem areas to see for themselves
how Laureus could help.
When Swiss tennis star Roger Federer received the first of
his four Sportsman of the Year Awards, he told the audience
in Estoril – “I’ve received many awards over the years, but
this one is the one I really wish for”.
ROGER FEDERER
LAUREUS WORLD SPORTSMAN OF THE YEAR
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AWARDS STAGED
IN BARCELONA
40 PROJECTS
21 COUNTRIES
2006
AT THE BARCELONA AWARDS VALENTINO ROSSI ARRIVES
ON STAGE TO RECEIVE THE LAUREUS SPIRIT OF SPORT
AWARD IN STYLE… ON HIS MOTORBIKE
Edwin Moses and Hollywood action hero Jackie Chan, a
Laureus Ambassador, visited Northern Cambodia, one of the
most dangerous places on Earth after almost three decades
of war. As a result of the visit, a landmine awareness project
was launched.
While this was happening, Academy Member Nawal El
Moutawakel, now a Vice-President of the International
Olympic Committee and one of the most influential women
in sport, founded an innovative fun run for women and girls
in Casablanca, Courir Pour La Vie (Run For Life), which
attracts more than 25,000 participants each year.
Also Ian Botham visited Sri Lanka in the aftermath of
the Tsunami Disaster to assess what assistance Laureus
could give, and identified a suitable project in the village of
Seenigama, near Galle, which focused on sport as the way to
rebuild community spirit.
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2007
24 COUNTRIES
50 PROJECTS
AWARDS STAGED
IN BARCELONA
LAUREUS ACADEMY MEMBER NAWAL EL MOUTAWAKEL,
FOUNDED AN INNOVATIVE FUN RUN FOR WOMEN AND
GIRLS IN CASABLANCA, COURIR POUR LA VIE (RUN FOR LIFE)
‘I WANT TO THANK ALL MY
LAUREUS FRIENDS WHO CAME
TO MOROCCO TO SUPPORT ME IN THIS.’
NAWAL EL MOUTAWAKEL
LAUREUS ACADEMY MEMBER
Nawal has championed women’s rights in Morocco, and in
2007 fellow Academy Members Marvelous Marvin Hagler
and Daley Thompson were at the event to support her. She
said: “Courir Pour La Vie helps youth to find the best path in
their life, away from drugs, poverty, exclusion and violence.
I want to thank all my Laureus friends who came to Morocco
to support me in this.”
Yelena Isinbayeva, whose pioneering efforts have made
women’s pole vaulting a blue riband event, was celebrating
winning the Laureus World Sportswoman of the Year Award.
Isinbayeva’s reaction explains what Laureus Awards mean
to those who receive them. It was her third nomination and
she said: “I’ve been so disappointed for the last two years
because I was sure I would win, but this time I’ve done it.
Winning it was always a dream of mine and now this dream
has come true.”
While one great sportswoman was helping the next
generation in her home country, in the same year another,
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AWARDS STAGED IN
ST PETERSBURG
68 PROJECTS
28 COUNTRIES
2008
LAUREUS ACADEMY MEMBERS KNEW NO LIMITS IN THEIR DETERMINATION
TO SUCCEED, AND IN 2008 FRANCE'S WORLD CUP WINNER MARCEL
DESAILLY RETURNED TO GHANA, THE COUNTRY OF HIS BIRTH, TO VISIT
THE LAUREUS-SUPPORTED SPORT AND SKILLS PROJECT
Over 400 children currently benefit. Marcel said: “I have
been overwhelmed by what I have seen. This is a classic
example of how sport can make a big difference to the lives
of so many young people.”
As Laureus grew, national foundations were established in
Argentina, Germany, Italy, the Netherlands, South Africa,
Spain, Switzerland and the United States, and Academy
Members knew no limits in their determination to succeed.
In 2008 France's World Cup winner Marcel Desailly returned
to Ghana, the country of his birth, to visit the Laureussupported Sport and Skills project, run by OrphanAid Africa,
to help orphans, deprived children and young people in the
juvenile justice system.
- 19 -
2009
39 COUNTRIES
76 PROJECTS
USAIN BOLT BECAME THE FIRST MAN IN HISTORY TO
WIN THE 100 METRES, 200 METRES AND 4X100
METRES RELAY GOLD MEDALS IN WORLD RECORD
TIMES IN THE SAME OLYMPIAD, AS WELL AS HIS FIRST
LAUREUS WORLD SPORTSMAN OF THE YEAR AWARD, 2009
‘IT’S AN HONOUR TO SUCCEED
SUCH GREATS AS MULTIPLE
WINNER ROGER FEDERER,
MICHAEL SCHUMACHER
AND TIGER WOODS.’
USAIN BOLT
LAUREUS WORLD SPORTSMAN OF THE YEAR 2009
After receiving the 2009 Award, Bolt performed his
trademark lightning bolt celebration and said: “It’s an
honour to succeed such greats as multiple winner Roger
Federer, Michael Schumacher and Tiger Woods.”
Another highlight came a year later, following the Beijing
Olympics where Usain Bolt became the first man in history
to win the 100 metres, 200 metres and 4x100 metres relay
gold medals in world record times in the same Olympiad.
Bolt received the Laureus World Sportsman of the Year
Award from Academy Member Michael Johnson, whose 200
metres record, ironically, Bolt had broken.
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AWARDS STAGED
IN ABU DHABI
75 PROJECTS
28 COUNTRIES
2010
ACTRESS GWYNETH PALTROW ARRIVES AT THE LAUREUS
WORLD SPORTS AWARDS 2010 AT EMIRATES PALACE
HOTEL ABU DHABI, UNITED ARAB EMIRATES
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2011
30 COUNTRIES
83 PROJECTS
AWARDS STAGED
IN ABU DHABI
LAUREUS WORLD SPORTSMAN OF THE YEAR AWARD WINNER
RAFAEL NADAL DELIGHTED THE AUDIENCE IN ABU DHABI
BY CLOSING THE CEREMONY WITH A TABLE TENNIS
MATCH WITH HOST KEVIN SPACEY
‘I HAVE BEEN VERY LUCKY TO WIN A GREAT
MANY AWARDS IN MY CAREER, BUT THE
THING THAT MAKES A LAUREUS AWARD
SO SPECIAL IS THE PEOPLE WHO GIVE IT,
THE LAUREUS ACADEMY MEMBERS.’
RAFAEL NADAL
LAUREUS WORLD SPORTSMAN OF THE YEAR 2011
Two years later it was Rafael Nadal’s turn. He celebrated
his Laureus Award in a very different way, playing a game
of table tennis on stage at the Awards Ceremony with
Hollywood star Kevin Spacey.
Nadal described his Sportsman of the Year accolade as
the “the most important Award in sport” – but he remained
diplomatically silent about Spacey’s ability at Table Tennis.
- 22 -
AWARDS STAGED
IN LONDON
129 PROJECTS
34 COUNTRIES
2012
LAUREUS ACADEMY MEMBERS MARCUS ALLEN AND EDWIN MOSES
LAUNCH AN INNOVATIVE SCHEME TO TRAIN 250 COACHES TO
WORK IN SPORTS-BASED YOUTH DEVELOPMENT PROJECTS
IN DISADVANTAGED AREAS OF UNITED STATES
CITIES AS LAUREUS USA EXPANDS
- 23 -
2013
34 COUNTRIES
149 PROJECTS
AWARDS STAGED IN
RIO DE JANEIRO
MICHAEL PHELPS, THE MOST DECORATED OLYMPIAN IN THE HISTORY OF SPORT,
VISITED THE COMPLEXO ESPORTIVO DA ROCINHA, SITUATED IN A LARGE
FAVELA IN RIO DE JANEIRO, AHEAD OF THE LAUREUS WORLD SPORTS
AWARDS WHERE HE WON THE EXCEPTIONAL ACHIEVEMENT AWARD
The man of the year at the 2013 Laureus World Sports
Awards was undoubtedly Michael Phelps, winner of a
record 22 Olympic medals, 18 of them gold. His visit to
Rio de Janeiro for the Awards Ceremony showed again how
interconnected the Awards and the Foundation are, as he
took time out on the eve of the Awards to visit the deprived
Rocinha neighbourhood, where he swam with the favela kids
in their own community pool.
Later he was presented with a new Award – the Laureus
Academy Exceptional Achievement Award – and said: “I woke
up with a dream as a kid to be the best that I could be. It
has been an amazing career and it is crazy to think that it is
over. But I will continue to be a part of sport and help grow
sport. That is a goal of mine and a passion of mine.”
And that is a goal which Laureus too shares and will
nurture as we move towards the next 15 years.
- 24 -
‘I WILL CONTINUE TO BE
A PART OF SPORT AND
HELP GROW SPORT.
THAT IS A GOAL OF
MINE AND A PASSION
OF MINE.’
MICHAEL PHELPS
LAUREUS WORLD EXCEPTIONAL ACHIEVEMENT AWARD, 2013
2014
15
YEARS OF
LAUREUS
THE MOST
PRESTIGIOUS SPORTS
AWARDS
ON THE
INTERNATIONAL
SPORTING CALENDAR
OVER
46
150
ACADEMY
MEMBERS
LAUREUS
AMBASSADORS
OVER
30
SPORTS USED
FOR SOCIAL
CHANGE
1 GLOBAL FOUNDATION & 8 NATIONAL FOUNDATIONS
OVER
6
CONTINENTS
150
34
COUNTRIES
GROUNDBREAKING
PROJECTS SUPPORTED
THIS IS THE 15TH YEAR OF THE LAUREUS WORLD SPORTS AWARDS
AND THE RIGHT TIME TO THANK ALL THE LAUREUS ACADEMY MEMBERS,
THE AMBASSADORS, THE COUNTLESS VOLUNTARY SUPPORTERS,
FUND-RAISERS AND PROJECT LEADERS IN 34 COUNTRIES WHO
HAVE MADE THE LAUREUS FAMILY WHAT IT IS TODAY.
- 25 -
SQUASH TOURNAMENT OF
CHAMPIONS
NEW YORK CITY
G
PHOTO: PROFESSIONAL SQUASH ASSOCIATION
rand Central Terminal is one of the great
landmarks of New York City. Each day
more than 750,000 people pass through its
impressive concourse.
In January, however, the buzz of the commuters was
complemented by the distinctive sound of squash balls
thudding against the walls of a squash court as the J.P.
Morgan Tournament of Champions came to the heart of
Manhattan.
During the event it was announced that Nicol David and Nick
Matthew, the No.1 squash players in the world, were to be
Ambassadors for the Laureus Sport for Good Foundation.
At the same time, Laureus and the Professional Squash
Association (PSA) announced a unique partnership which
will see Laureus becoming the PSA’s official charity partner.
NICOL DAVID AND NICK MATTHEW UNVEILED AS LAUREUS
AMBASSADORS AT GRAND CENTRAL TERMINAL, NEW YORK
- 26 -
Malaysia’s Nicol David, who went on to win the tournament,
is the dominant player in women’s squash and the first
Asian woman to reach No.1 in the world rankings, a position
she has held since 2006.
She said: “Laureus is dedicated to improving the lives of
people in disadvantaged areas, which is something I support
strongly, and I am looking forward to joining them in their
mission to promote healthy living through squash and
sharing my passion for sport with others.”
Laureus and the PSA will now work together and collaborate
with squash charities on a range of initiatives to help young
people and foster the growth of the sport.
- 27 -
LAUREUS
TAKES
THE LEAD
IN THE SPORT FOR
DEVELOPMENT MOVEMENT
W
hile continuing its role as a funder,
Laureus is also acquiring a significant
and leading voice in the sport for development movement.
In November, for example, Laureus World Sports Academy
Member and Brazilian Formula One legend Emerson
Fittipaldi made a keynote speech at the UNESCO Conference
on Sport and Human Development in Rio de Janeiro.
He told the delegates that the world needs to use sport
more to resolve social problems, particularly global
conflicts. The two-time world champion urged authorities to
invest in grassroots sports programmes as a core element
of building bridges and removing the causes of tension
between communities and individuals.
Laureus Academy Members, by nature of their celebrity,
are able to open doors and make governments and opinion
makers listen. In the past there have been presentations
made on Capitol Hill in Washington, at the UK House of
Commons in London and with the French Sports Minister.
This ‘advocacy’ approach can work because of the global
nature of Laureus, which now reaches out to over 34
countries.
- 28 -
With this worldwide network comes other benefits,
Project leaders are regularly brought together to share
knowledge and ideas, undergo training and develop joint
initiatives. The most recent was in Bern, Switzerland, in
August when 100 young leaders from Laureus-funded
projects across Europe took part in workshops that
promoted fair play, peace building and health education.
Laureus has also taken the lead in recent years in developing
a background structure which helps its projects to operate
more effectively.
Funding has been used to develop a broad package
of training on how sport can be used to combat crime
prevention and juvenile violence and to assist employability
and conflict resolution. The leaders that are trained are then
able to go out and become role models in their community
whilst advancing the methodology of the organisations
that are trained. Indeed, this training has now helped to
strengthen over 100 organisations in more than 30 countries
across the globe.
Laureus has regularly published research, in co-operation
with universities and other centres of sport science, which
shows that community sports projects, such as those
supported by Laureus, are highly effective when it comes to
tackling youth crime and anti-social behaviour and can save
governments money.
When projects are up and running, a ground-breaking
monitoring and evaluation system developed by Laureus
enables them to see if they are working effectively; if not,
the system helps them to make changes. A total of 28
organisations from 16 countries have now been given the
ability to actively measure the impact of their work, and
many more will receive this support in 2014. The statistics
and impact that this and the research provide give greater
strength to the voice of the Laureus Academy when
advocating the role of sport in contributing to resolving
global social issues.
When Laureus was first established in 2000, there was little
understanding of how the power of sport could be used
to change society and improve young people’s lives. Now,
thanks in part to the efforts of Laureus, there is awareness
among governments and international agencies that sport
has a significant part to play.
FULL SPEED AHEAD FOR
ROSBERG
AND LAUREUS
B
rilliant young Formula One racer Nico Rosberg
from the MERCEDES AMG PETRONAS team was
named a Laureus Ambassador at the Italian
Grand Prix at Monza in September 2013.
Hugely popular German driver Nico made an immediate
contribution to the work of Laureus by hosting a visit to the
Italian Grand Prix for young leaders from Laureus-supported
projects in Italy who were treated to an unforgettable
Formula One moment, walking the paddock, having lunch
in the MERCEDES AMG PETRONAS motorhome and sharing
stories and experiences with Nico ahead of the worldfamous Monza race.
Mercedes-Benz has supported Laureus since its creation in
2000 as a Global Partner and is delighted that the work of
the Laureus Sport for Good Foundation has convinced Nico
to join the Laureus Movement.
Nico, who has won three Grand Prix since he joined
Formula One in 2006, believes passionately that sport can
combat social problems and bring people together. “The
work Laureus does around the world is amazing and I look
forward to be being able to do what I can to help,” he said.
Nico was welcomed to the Laureus Family by German
football legend and Laureus World Sports Academy Member
Franz Beckenbauer. Franz said: “Nico is a brilliant driver with
a wonderful future ahead of him. He is also a man who cares
passionately about young people. The future of sport lies in
the hands of people like Nico who know that not only do you
have to be the best in your chosen sport, but you have to
understand how important it is to help people less fortunate
than yourself.”
And what he started in Monza in September Nico continued
for the rest of the year inviting more children from Laureussupported projects to the Grand Prix in India in October and
Brazil in November.
- 30 -
‘THE WORK LAUREUS
DOES AROUND THE
WORLD TO SUPPORT
PROJECTS LIKE THESE
IS WONDERFUL.’
NICO ROSBERG
LAUREUS AMBASSADOR
NICO ROSBERG WITH YOUNG PEOPLE FROM THE LAUREUS-SUPPORTED
MAGIC BUS PROJECT AT THE INDIAN GRAND PRIX
In India he had a special surprise for the young people
from the Laureus-supported Magic Bus project, personally
welcoming the 20 youngsters in their bus as they headed for
the Buddh International Circuit. He also donated footballs
which were loaded into the bus for the youngsters to take
back to the project.
Since its inception Magic Bus, which originated in Mumbai,
has reached out to 250,000 children. Through activitybased learning on issues such as gender equality, health
and hygiene, the programme aims to build a poverty-free
future for children. The project works with children and their
communities for up to ten years on a journey from childhood
to livelihood. Their work helps to ensure that they create a
new generation of economically independent citizens who
are fully equipped to participate in, contribute to and even
shape tomorrow’s India.
Nico was massively impressed with what he saw. He said:
“The work Laureus does around the world to support
projects like these is wonderful and I was pleased I was
able to meet the guys and talk to them. I certainly found it
moving listening to some of their stories about what life has
been like for them and how they have been given support
and direction by the project and now have much more hope
for their future.”
NICO ROSBERG IS PRESENTED AS A LAUREUS AMBASSADOR BY
LAUREUS ACADEMY MEMBER FRANZ BECKENBAUER
- 31 -
VISIT FOR TALENTED YOUNG
ARTIST
SHOWS IWC’S COMMITMENT TO LAUREUS
A
s a Global Partner of the Laureus Sport for
Good Foundation, we are immensely proud
to contribute to the enormous and constant
efforts of the Laureus Family to expand the activities for the
benefit of children in need all over the world,” explains IWC
Schaffhausen CEO Georges Kern. “As a successful global
business in the luxury goods sector, we are very happy to
share the great vision and the social responsibility of the
Laureus Sport for Good Foundation.”
It is the seventh time in a row that IWC Schaffhausen has
created a limited special edition watch for the benefit of the
Laureus Sport for Good Foundation.
It is one thing to have the proceeds of a luxury watch go
to a foundation and quite another to see first hand the
excitement of children whose lives are changed forever.
PORTUGUESE YACHT CLUB CHRONOGRAPH EDITION
“LAUREUS SPORT FOR GOOD FOUNDATION” (REF. IW390213)
His drawing shows a runner who – surrounded by supporters
and other runners – throws up his arms in jubilation as he
crosses the finishing line. The engraving is a reminder that a
portion of the proceeds from sales will help disadvantaged
children around the world.
Hasanga looked in awe as South African rugby legend and
Laureus World Sports Academy Member Morné du Plessis
showed to him the precious IWC timepiece – a Portuguese
Yacht Club Chronograph in characteristic Laureus blue.
Hasanga’s excitement was evident as the young swimming
enthusiast, together with his proud parents, took the watch
into their hands to feel the black rubber strap and touch the
fine engraving on the back of the case.
LAUREUS WORLD SPORTS ACADEMY MEMBER MORNÉ DU PLESSIS AND
THE WINNER OF THE DRAWING COMPETITION, 12-YEAR-OLD HAKKINI
HASANGA SANDUMAL DE SILVA
In early November, IWC Schaffhausen travelled to Sri Lanka
to present to 12-year-old Hakkini Hasanga Sandumal De
Silva the limited edition watch that carries an engraving
of his very own drawing. The judges of the annual global
children’s drawing competition were impressed by
Hasanga’s creative way of capturing the Olympic spirit and
illustrating the theme ‘Time to move’.
“It’s a brilliant idea to use sport as an instrument of social
change. This is a universal language which every human
being understands, regardless of origin or education,”
is how Georges Kern summarizes the Laureus recipe for
success.
- 32 -
CEO OF IWC SCHAFFHAUSEN, GEORGES KERN
So firm is Georges Kern’s faith in the power of sport
that IWC Schaffhausen founded the Laureus Foundation
Switzerland in 2007 and has been a driving force behind its
projects so far.
The ‘Laureus Charity Night’ is the most important
fundraising event of the Foundation and an inseparable part
of the social agenda of Switzerland. Attended by Laureus
World Sports Academy Chairman Edwin Moses, more than
600 guests from sporting, business and political circles
came together in November last year at the exclusive gala
event to support the Laureus Foundation. They experienced a
unique evening in the presence of national and international
sports celebrities and Olympic champions from among the
Academy Members.
“The solidarity with disadvantaged children in Switzerland
is amazing,” says Georges Kern. “With the generous
commitment of the Charity Night guests, an overwhelming
donation amount was collected, which will go in full towards
the Foundation’s projects. IWC is proud to be associated
with the Laureus Foundation Switzerland and is looking
forward to another wonderful year.”
‘WITH THE GENEROUS
COMMITMENT OF THE
CHARITY NIGHT GUESTS,
AN OVERWHELMING
DONATION AMOUNT WAS
COLLECTED, WHICH WILL
GO IN FULL TOWARDS
THE FOUNDATION’S
PROJECTS.’
IWC Schaffhausen supported the glittering event by
sponsoring the show act and by auctioning a precious
timepiece. A unique Portuguese Minute Repeater in platinum
by the Swiss luxury watch manufacturer was among
several lots under the hammer. As a total of the proceeds
of the admission fees, the auction and the raffle, Laureus
ambassadors accepted on behalf of the Foundation a
donation cheque for the record amount of CHF 595,000.
GEORGES KERN
IWC SCHAFFHAUSEN CEO
- 33 -
THE WIDE
WORLD
OF LAUREUS
A YOUNG GIRL TACKLES THE HURDLES AT
PARQUE SARMENTO, BUENOS AIRES
N
awal El Moutawakel is one of the most influential
people in sport. In addition to being a Laureus
World Sports Academy Member, she is a Vice-President of
the International Olympic Committee, Chair of the Rio de
Janeiro 2016 Olympic Games Co-ordination Commission
and of course the first African and Muslim woman to win an
Olympic gold medal.
For them the vivacious woman taking part in impromptu
hurdles races was just having fun and chatting to them
about their lives and their hopes for the future. They
probably had no idea that almost 30 years ago she was the
talk of sport as she won the Olympic 400 metres hurdles
gold medal in Los Angeles.
Nawal said: “Sport changed my life and it only took 54
seconds (in the 400 metres hurdles final in Los Angeles),
and I’m sure it can change the lives of many young children
around the world, because of its power. I think this is the
beauty of sport and the message that is spread around the
world by Laureus.”
An impressive resumé, but this meant little to 100 children
who enjoyed an athletics session at the Parque Sarmiento,
Buenos Aires, hosted by the Fundación Laureus Argentina in
September.
- 34 -
‘I THINK THIS IS THE
BEAUTY OF SPORT
AND THE MESSAGE
THAT IS SPREAD
AROUND THE WORLD
BY LAUREUS.’
NAWAL EL MOUTAWAKEL
Joining Nawal were three other athletics giants and Laureus
Academy Members – Sergey Bubka, the greatest ever pole
vaulter, and legendary Olympic track champions Sebastian
Coe and Kip Keino.
All four were in Argentina for the IOC Congress, which chose
Tokyo as the Host City for the 2020 Olympics, but they still
found time to join children from deprived areas for a sports
activity session organised in collaboration with the City of
Buenos Aires by Laureus Academy Member Hugo Porta,
Chairman of Laureus Argentina.
LAUREUS ACADEMY MEMBER
LAUREUS ACADEMY MEMBER NAWAL EL MOUTAWAKEL ENJOYED AN
ATHLETICS SESSION AT THE PARQUE SARMIENTO, BUENOS AIRES
- 35 -
‘I JUST WANT TO MAKE
THESE KIDS SMILE,
THE MOST IMPORTANT
THING IS TO TRY TO
MAKE THEM HAPPY.’
JUAN MATA
LAUREUS AMBASSADOR
- 36 -
JUAN MATA AND LUIS FIGO TAKE TO
THE SADDLE WITH YOUNG PEOPLE
FROM THE LAUREUS-SUPPORTED
FOR OUR HEROES PROJECT
In Madrid in November, autistic children who are benefiting
from a Laureus-supported project in Spain met two football
greats, Luis Figo and Juan Mata, and went for a bike ride
they will never forget.
Laureus Ambassadors Figo and Mata shared a day with the
children and joined them on a tandem bike ride, then played
a fun game of mini-football with them.
Juan Mata said: “I just want to make these kids smile, the
most important thing is to try to make them happy.”
Figo, who played for both FC Barcelona and Real Madrid in
a stellar career, said: “These children are the real heroes.
Children with different abilities for whom each day is a
challenge. Today has been a very special day for me because
I have seen the excitement in their faces.”
The young people who joined Figo and Manchester United
and Spain star Mata came from the Pauta Foundation,
winner of one of the scholarships from the Laureussupported ‘For our Heroes’ programme, created in cooperation with the Alex Foundation. The project provides
financial scholarships for individuals, teams or groups of
people who participate in sport but are in need of support
to further develop their abilities.
YOUNG PEOPLE FROM THE FOR OUR HEROES PROJECT TRY THEIR
SHOOTOUT SKILLS AGAINST LUIS FIGO. PHOTO: JOSE ALBERTO PUERTO
PHOTO: JOSE ALBERTO PUERTO
Also in November, a group of South African rugby players,
including Laureus Ambassador Bryan Habana and
Springboks captain Jean de Villiers, took time out from
preparing to face Scotland to challenge a team of Edinburgh
youngsters, from the Laureus-supported Street League
project, to a penalty shootout.
The youngsters won 3-2 and Habana, one of the greatest tryscorers in history, said: “It has been great fun meeting the
kids, but maybe next time we will take them on at kicking
penalties between the posts with a rugby ball rather than
soccer goals.”
- 37 -
ZIDANE, FIGO
& RONALDO
TAKE PART IN CHARITY MATCH FOR LAUREUS
F
ormer world and European champion Zinedine
Zidane joined forces with Ronaldo and other
legends of football in a charity match where
children across the world have become the true winners.
The crowd on the night were treated to a game of real thrills
and spills before it ended with the 8-6 final score.
Also playing at the Stade de Suisse was Laureus Ambassador
Luis Figo, Paolo Maldini, Michel Salgado, Pavel Nedvěd and
multiple Brazilian football world champion Marta.
Zidane and his team were playing at Stade de Suisse, home
to BSC Young Boys, in front of 20,000 spectators. Zidane
led his team to an 8-6 victory over the Young Boys and
Friends team. The focus of the match was on helping make
a positive change to the lives of children across the world.
Proceeds from the game went to the reconstruction of the
Philippines and following typhoon Yolanda to the Laureus
Foundation Switzerland.
Among the prominent visitors was UEFA President Michel
Platini. The Laureus Foundation Switzerland, who are charity
partners of BSC Young Boys, were joint beneficiaries of
the match along with the United Nations Development
Programme.
FORMER WORLD AND EUROPEAN CHAMPIONS,
ZINEDINE ZIDANE ALONG WITH RONALDO
AND OTHER FOOTBALL LEGENDS TAKE
PART IN CHARITY MATCH
- 38 -
8-6
STADE DE SUISSE,
BERN, SWITZERLAND
- 39 -
PHOTO: MAURO MELLONE
BEEFY’S
EPIC WALK
FOR GOODNESS, SRI LANKA
S
Funds raised from Beefy’s Big Sri Lanka Walk, staged with
the backing of SriLankan Airlines and Sri Lanka Tourism,
will go to help sports-based community projects, including
those operated by the Foundation of Goodness in Sri Lanka,
with the support of Laureus.
ir Ian Botham crossed the finishing line at the
Seenigama Cricket Ground in Sri Lanka, raised his
arms to the skies and celebrated the end of his
greatest ever charity walk.
His epic trek from Kilinochchi in the north to Seenigama in
the south, in tropical heat where temperatures approached
30° centigrade, raised more than €175,000 for the Laureus
Sport for Good Foundation and showed once again the
fighting never-say-die character of one of Britain’s greatest
sportsmen.
He said: “It’s all over and it’s been terrific. The reception
in Seenigama was magnificent, especially having all the
children here. I am delighted we have raised so much for
such a good cause.”
Over the period of the walk, many great cricketers such
as Australian captains Allan Border and Steve Waugh and
Indian and Sri Lankan stars Muttiah Muralitharan, Sourav
Ganguly, Sunil Gavaskar, Mahela Jayawardene and Kumar
Sangakkara, plus rugby legend Morné du Plessis, have
joined Ian at various stages to support him.
After the tsunami of 2004, which devastated parts of the
country, killed 35,000 people and displaced over 500,000,
Ian went to Sri Lanka, on behalf of Laureus, to assess the
situation and see what could be done to help. He saw how
the creation of a sports-based project in the village of
Seenigama could play a significant role in the rebuilding of
the community.
Since then Laureus has worked with the Foundation of
Goodness in Sri Lanka by providing funds and expertise to
help build sports facilities and supply coaching for young
people in the rural communities. Seenigama Sports has
helped the region to recover its community spirit and rebuild
lives, especially through the love of cricket.
SIR IAN BOTHAM WAS JOINED BY COUNTLESS SUPPORTERS
ALONG THE ROUTE THROUGH SRI LANKA
The Laureus World Sports Academy Member had maintained
an average pace of 20 miles a day for eight days to reach
his goal, and his joy as he crossed the finishing line, cheered
on by children in their school uniforms lining the track and
waving flags, was clear to see.
- 40 -
Now, many years on, following the ending of the country’s
civil war, Laureus, working again with the Foundation of
Goodness, is supporting the creation of a second project,
this time in the town of Mankulam, in the north of the
country, helping children from the two communities to play
sport together and to learn to live in harmony.
‘THE RECEPTION IN SEENIGAMA WAS
MAGNIFICENT, ESPECIALLY HAVING ALL THE
CHILDREN HERE. I AM DELIGHTED WE HAVE
RAISED SO MUCH FOR SUCH A GOOD CAUSE.’
IAN BOTHAM
LAUREUS ACADEMY MEMBER
- 41 -
SLEEPLESS
IN SEATTLE
I
t was a case of being Sleepless in Seattle for countless
youngsters the night before Felix Sanchez came to town.
The two-time Olympic 400 metres hurdles champion
was in Seattle to announce his support for an innovative
programme, supported by Laureus, that trains coaches to
work in sports-based youth projects in disadvantaged areas
of the city.
- 42 -
For the boys and girls from Seattle Parks Teens Youth
Sports, it was one of the best days of their lives, and many
had stayed awake the night before in anticipation of meeting
such a great sporting champion.
Sanchez won the Olympic gold medal in 2004 in Athens
and again eight years later in London, in exactly the same
time of 47.63 secs. It was a feat which won him the Laureus
World Comeback of the Year Award.
FELIX SANCHEZ JOINS YOUNG PEOPLE IN A GAME OF
FRISBEE AT SEATTLE PARKS TEENS YOUTH SPORTS
‘IT IS ESSENTIAL TO
INVEST IN TRAINING
AND SUPPORT
FOR COACHES.’
FELIX SANCHEZ
One in five children in South Seattle are classified as
overweight or obese, while 19% of all youth live in poverty.
More than 130 different languages are spoken. Felix Sanchez
understands the problem, which is why he wanted to visit. He
says: “As budgets for school-based programmes decrease, it
is essential to invest in training and support for coaches to
fill these gaps and support the community’s youth.”
In 2012, Laureus USA announced its support of the Up2Us
Coach Across America programme, backed by MercedesBenz USA, which places coaches in sports-based youth
development projects around the country. To date, the
programme has impacted almost 100,000 young people in
15 cities.
MAKES THE WORLD AND
YOUR WRIST A BETTER PLACE.
Portuguese Chronograph Classic
spor tive design will bring a smile not
Edition “Laureus Sport for Good Foun-
only on their faces but also to that of its
dation” Ref 3904: Meet a watch that’s just
owner.
IWC . E N G I N E E R E D FO R M E N .
a little bit better than the rest. Because
proceeds from its sale go to the Laureus
Spor t for Good Foundation and open
up new oppor tunities for disad vantaged
children. And that’s not all: its classically
Limited edition of 1,000 watches in stainless steel,
Mechanical chronograph movement, Self-winding,
68-hour power reserve when fully wound, Date display,
Stopwatch function with hours, minutes and seconds,
IWC Schaffhausen, Switzerland. www.iwc.com
Special back engraving (figure), Water-resistant 3 bar,
Case height 14.5 mm, Diameter 42 mm
GET INVOLVED &
FUNDRAISE
LOVE RUNNING?
EXHILARATED BY CYCLING?
Support Laureus by taking part in one of our truly unique
fundraising events and use your passion for sport to give
children the world over a brighter future.
HALF CHALLENGE:
BARCELONA SPAIN 18 MAY
TOUR DE YORKSHIRE:
UK 11-15 JUNE
POLO CUP:
LONDON UK 21 JUNE
DAM TO DAMLOOP 10 MILES:
AMSTERDAM NETHERLANDS
21 SEPTEMBER
BERLIN MARATHON:
GERMANY 28 SEPTEMBER
The 2015 calendar is fast developing, for further details
visit www.laureus.com/get-involved
THE LAUREUS SOCIAL NETWORK
SHARE THE SPORT
FOR GOOD MESSAGE
At Laureus, we believe in the power of social media and understand the importance
it has in sharing our sport for good message. Whether it’s inspiring stories from our
grassroots projects, or exclusive photos from the Laureus World Sports Awards, join us
online and you’ll get closer to the world of Laureus than ever before.
So for all the news, views, video, project information, competitions, how to get involved
and more, simply follow or like us on your preferred network.
@LaureusSport
/LaureusSportforGood
/LaureusSport
/LaureusTV
- 45 -
LAUREUS
AMBASSADORS
Laureus Ambassadors are a select group of both current and retired sportsmen and women who
have achieved sporting greatness or made significant contributions to the sporting community
during their careers. They are recognised as role models and icons of success and have volunteered
their services to support the work of the Laureus Sport for Good Foundation.
Paul Accola Alpine Skiing
Kurt Aeschbacher TV Personality
Cecil Afrika Rugby
Franziska van Almsick Swimming
Josef Ajram Extreme Sports
Natascha Badmann Triathlon
Mansour Bahrami Tennis
Robert Baker Golf
Baschi Pop Singer
Layne Beachley Surfing
Kenny Beleay Trail Biking
Verena Bentele Visually Impaired Skiing
Diego Benaglio Football
Serge Betsen Rugby
Miki Biasion Motor Racing
Denise Bielmann Figure Skating
Ole Bischof Judo
Stefan Blöcher Hockey
Fredi Bobic Football
Annabelle Bond Mountaineering
Marco Bortolami Rugby
Vicente del Bosque Football
Martin Braxenthaler Paralympic Skiing
Schalk Brits Rugby
Schalk Burger Rugby
Adolfo Cambiaso Polo
Fabian Cancellara Cycling
Jesús Carballo Gymnastics
Jackie Chan Movie Star
Stéphane Chapuisat Football
Almudena Cid Gymnastics
Alex Corretja Tennis
David Coulthard Formula 1
Lawrence Dallaglio Rugby
Lin Dan Badminton
Nicol David Squash
Deco Football
Deshun Deysel Climbing
Andrea Dovizioso Motorcycling
Ernst Van Dyk Wheelchair Racing
Desiree Ellis Football
Manel Estiarte Water Polo
Alessandro Fabian Triathlete
Luis Figo Football
Alejandra Garcia Flood Pole Vault
Williami Fox-Pitt Equestrian
Frank Fredericks Athletics
Thomas Frischknecht Cycling
Jan Frodeno Triathlon
Martin Fuchs Equestrian
Carlos Lima Fuente Athlete
Danilo Gallinari Basketball
Yvonne van Gennip Speed Skating
Felix Gottwald Skiing
Lucas Di Grassi Motor Racing
Pep Guardiola Football
Ruud Gullit Football
Lara Gut Alpine Skiing
Bryan Habana Rugby
Eduardo Heguy Polo
Tim Henman Tennis
Kelly Holmes Athletics
Pieter van den Hoogenband Swimming
Edith Hunkeler Wheelchair Racing
Maria Höfl-Riesch Skiing
Colin Jackson Athletics
Butch James Rugby
Ariella Kaeslin Athletics
Jacques Kallis Cricket
Elvira Khasyanova Synchronised Swimming
Taig Khris Inline Skating
Christa Kinshofer Skiing
Conny Kissling Free Skiing
Daria Korobova Synchronised Swimming
Janica Kostelic Skiing
Nia Künzer Women’s Football
Dr. Thomas Ladner Business Personality
Christoph Langen Bobsleigh
Henri Leconte Tennis
Jens Lehmann Football
Kathrin Lehmann Ice Hockey/Football
Lennox Lewis Boxing
Tegla Loroupe Long-distance Running
Michael Lynagh Rugby
Fabrizio Macchi Para-cycling
Filippo Magnini Swimming
Hermann Maier Skiing
Matteo Manassero Golf
Maurizio Margaglio Ice Skating
Ferran Martínez Basketball
Matias Martin Radio and TV Presenter
Marc Márquez Motor Cycling
Juan Mata Football
Baby Jake Matlala Boxing
Nick Matthew Squash
AP McCoy Horseracing
Barry McGuigan Boxing
Zanele Mdodana Netball
Sarah Meier Figure Skating
Elana Meyer Long-distance Running
Meredith Michaels-Beerbaum Show jumping
Roger Milla Football
- 46 -
Juan de la Cruz Fernández Miranda Rugby
Nicolás Fernández Miranda Rugby
Tim Morehouse Fencing
Thomas Muster Tennis
Teun de Nooijer Hockey
Chris Paul Basketball
Umberto Pellizzari Freediving
Manuela Pesko Snowboarding
Santiago Phelan Rugby
Bertrand Piccard Adventurer
Ivan de Pineda Model/TV Presenter
Barbara Fusar Poli Ice Skating
Shaun Pollock Cricket
Birgit Prinz Football
Lucas Radebe Football
John Robbie Rugby
Todd Rogers Volleyball
Maria Cecilia Rognoni Hockey
Antonio Rossi Canoeing
Nico Rosberg Formula 1
David de Rothschild Eco Adventurer
Rainer Maria Salzgeber TV Personality (Sports)
Felix Sanchez Athletics
Ryan Sandes Ultra Trail Running
Edwin van der Sar Football
Christoph Sauser Mountain Biking
Axel Schulz Boxing
Ralf Schumacher Motor Racing
Nino Schurter Mountain Biking
Pius Schwizer Equestrian
Jochen Schümann Sailing
Marcel Siem Golf
Gian Simmen Snowboarding
Emma Snowsill Triathlon
Albert Soler Former Secretary of Sports
Nicola Spirig Athletics
Felix Sturm Boxing
Alain Sutter Football
Juan Ignacio Sánchez Basketball
Michael Teuber Paralympic Cycling
Anzhelika Timanina Synchronised Swimming
Natalie du Toit Swimming
Alessandro Troncon Rugby
Cynthia Tshaka TV presenter
Amaya Valdemoro Basketball
Michael Vaughan Cricket
Esther Vergeer Wheelchair Tennis
Arantxa Sánchez Vicario Tennis
André Villas-Boas Football
Filippo Volandri Tennis
Courtney Walsh Cricket
FOUNDATION
DIRECTORY
LAUREUS SPORT FOR GOOD
NATIONAL FOUNDATIONS
GLOBAL
SOUTH AFRICA
Laureus Sport for Good
Foundation
Laureus Sport for Good
Foundation Trust South Africa
foundation@laureus.com
www.laureus.com/foundation
PRUDENCE FESTER
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SPAIN
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ANA LIA SANTARELLI
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www.laureus.es
GERMANY
SWITZERLAND
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EVELYN FANKHAUSER
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WITH THANKS
The Laureus World Sports Academy would like to thank everyone who continues to support Laureus and helps us to achieve our goals.
None of our work would be possible without our Patrons, Richemont and Daimler, who founded Laureus in 2000, our Global Partners
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The Academy also wishes to acknowledge the Laureus Country Patrons, whose commitment to the Sport for Good movement in their
home countries is helping us to make a difference all over the world. We thank PruHealth in the United Kingdom, Ochsner Sport in
Switzerland, and Discovery in South Africa.
Donations to the Laureus Sport for Good Foundation can be made via our website www.laureus.com
Email: foundation@laureus.com 460 Fulham Road, London SW6 1BZ
This is the official magazine of the Laureus Sport for Good Foundation which is supported by its Global Partners
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Registered in England and Wales No. 05083331. Registered Charity No. 1111364
Editorial Director: Rasha Kawalit rasha.kawalit@laureus.com Published by Ratcliffe Fowler Design