October 2008 - Trade Show Executive

Transcription

®
October 2008
News, Views and Tools for Trade Show and Event Executives
Chuck
Yuska
Packaging
Bold New Ideas
SPECIAL REPORT
12-Page Report Recaps
the Most Memorable
Moments at the Gold 100
Awards Gala & Summit
PARDON OUR DUST
Here’s the Dirt on New
Builds & Expansions
TECH TREK
How to Read Exhibitors’
‘Digital Body Language’
www.TradeShowExecutive.com
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TM
Octo be r
2 0 0 8
V O L U M E 9 N U M BER 1 0
Cove r Story
36 Power Lunch LIVE
with Chuck Yuska
It took vision, teamwork and breaking
from tradition to achieve the kind
of success that Chuck Yuska has
achieved in his 18 years as president
of PMMI - The Packaging Machinery
Manufacturers Institute. TSE
columnist Bob Dallmeyer interviewed
him live at the Gold 100 Summit to
find out how he did it.
22
Missed the Gold Gala?
36
This 12-page report recaps the most
memorable moments and key takeaways from Trade Show Executive’s
Gold 100 Awards Gala & Summit
S p e cial R e p o r t
40
Pardon Our Dust
Get the latest scoop on renovations,
expansions and new facilities Trade
Show Executive’s 6th Semi-Annual
Pardon Our Dust Report, complete
with a construction calendar and key
metrics.
22
40
Trade Show Executive, The Gold Standard
Winner of:
2005
•GRAND AWARD, Best Writing
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•Best Interviews
& Personal Profiles
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& Journals
•GRAND AWARD, Best Writing
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•GRAND AWARD, Best Design & Illustration
•Best Column
•Best Feature Series Writing
•Best Cover
© 2008 Trade Show Executive, Inc. All rights reserved. Contents may not be reproduced, stored in a retrieval system or transmitted in any form or by any means without the written permission of the publisher.
4
October 2008
Trade Show Executive
Photo: Laurel Hungerford Photography
I N S TA N T RE P L AY
C ontents
Oc tober
TM
Member of:
2 0 08
6 News
• U.S. Travel Promotion Act Passes House, Moves to Senate
• DOC to Evaluate Shows for International Buyer Program
• UFI’s Cliff Wallace Addresses Likelihood of U.S. Chapter
• ESCA Launches Nationwide ID Card for Trade Show Workers
• Penton Media Appoints Sharon Rowlands as its New CEO
• Priest-Heck Promoted to CEO
of Umbrella Company for Champion, Fern and Immersa
• San Diego Convention Center Eyes Expansion
• Trade Show Executive 35
to Organize Events for
Italy-America Chamber
of Commerce
• News Flashes from ASAE, BPA, Chicago and more……
59
16Trending & Spending
Brace Your Business
for a Recession
34Tech Trek
Why You Need to Read the
Digital Body Language of Prospective Exhibitors
TSE’s 2008 EDITORIAL advisory board
• Jack Chalden, Principal, BD Metrics
• Cris Levy, Managing Partner,
Encore Media Partners
• Sam Lippman, Producer, ECEF
and Large Show Roundtable
• Lori Marker, Director of Meeting Management, National Athletic
Trainers’ Association
• Phil McKay, President and CEO,
PPM Media
EDITORIAL & PUBLISHING HEADQUARTERS:
Trade Show Executive magazine, 2121 Palomar Airport Rd.,
Suite 220, Carlsbad, CA 92011.
Tel.: (760) 929-9666. Fax: (877) 483-8912.
EDITORIAL & RESEARCH
Vice president/Publisher & Editor:
Darlene Gudea (760) 929-9666
darlenegudea@tradeshowexecutive.com
Editor-at-large:
Carol Andrews (562) 505-7903
carolandrews@tradeshowexecutive.com
Senior Editor:
Hil Anderson (760) 929-9615
handerson@tradeshowexecutive.com
Marketing
Senior Editor, News & Directories:
Renee Di Iulio (310) 939-0197
reneediiulio@tradeshowexecutive.com
Five Quick Tips for Becoming
a Media Star
News Editor:
Sandi Cain (949) 497-2680
sandicain@tradeshowexecutive.com
ZOOM
senior Economist:
Frank Chow (760) 929-9666
frankchow@tradeshowexecutive.com
Trade Show Executive’s
Trade Show Locator
64 Industry Events
Assistant Editor:
Nicole Burnes (760) 929-9604
nburnes@tradeshowexecutive.com
Managing Editor, ZOOM, The Trade Show Locator™:
Vince Battaglia(702) 839-8181
vince@thetradeshowcalendar.com
Columnists:
Bob Dallmeyer (323) 934-8300
bdallmeyer@tradeshowexecutive.com
Raúl de la Cerda, Editor in Chief,
másexpos magazine, editorial@nuestromundogm.com
66 Index to Advertisers
SALES & MARKETING
65 People on the Move
• Colette O’Donnell, Group Controller, Advanstar, Inc.
• Henry M. Schaffer, Esq., Jenner & Block
• Frank Stasiowski, President,
PSMJ Resources, Inc. and Metalcon International
• Luther Villagomez, General Manager,
George R. Brown Convention Center
• Mark Zimmerman, General Manager, Georgia World Congress Center
Change of Address and New Subscriptions:
Edwin Blanco, Circulation Manager, Trade Show Executive magazine,
P.O. Box 16435, North Hollywood, CA 91615. • Phone: (818) 286-3152 • Toll-Free Fax: (877) 483-8912.
E-mail: subscribe@tradeshowexecutive.com.
Subscriptions are free to qualified show management executives who fit the criteria and sign a qualification
card annually. All others may purchase an annual subscription for $99. ($129 in Canada and Mexico; $149
overseas.) Single copies: $14.95 per issue; TSE’s directory of the World’s Top Convention Centers is $99.00;
TSE’s directory of the Gold 100 trade shows is $159.00.
Vice President/associate Publisher:
Irene Sperling (818) 990-1080
irenesperling@tradeshowexecutive.com
Advertising manager:
Linda Braue (310) 792-6081
lindabraue@tradeshowexecutive.com
Advertising manager, Latin America:
Rafael Hernández +52 (55) 2455-3545 Ext. 117
rafa.hernandezg@nuestromundogm.com
Director of events:
Diane Bjorklund (630) 312-8915
dbjorklund@tradeshowexecutive.com
Art Director & Production Manager:
Tony MacAllister (760) 929-9564
tmacallister@tradeshowexecutive.com
technology & design manager:
Ricky Bello (312) 617-8675
rbello@tradeshowexecutive.com
BOARD OF DIRECTORS:
Rick Simon, Chairman of the Board
Mark Feldman, President
Joan Feldman, Vice President
Darlene Gudea, Vice President
October 2008
5
Andy Roddick
International Tennis Champion
6
October 2008
Professionals
deliver on a promise.
It takes supreme
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honed skills to perform
at the highest level.
At Champion,
we know what it takes.
It’s more than a show.
It’s a performance.
championexpo.com
October 2008
7
News
U.S. Travel Promotion Act Passes House, Moves to Senate
By Hil Anderson, senior editor
Washington, DC – The Travel Promotion
Act of 2008 was passed by the U.S. House
of Representatives and sent on to the
Senate in the middle of the frenzy on
Capitol Hill over the Wall Street “bailout.”
The measure, which was passed on
a voice vote September 25, was strongly
backed by the International Association
of Exhibitions and Events (IAEE) and
the Travel Industry Association (TIA) as
an important means of making it easier
for overseas exhibitors and attendees to
navigate the U.S. visa process and security
procedures.
The bill’s main feature is a
promotional campaign to attract visitors
to the U.S. It also includes an educational
program for visa applicants, including
trade show attendees and exhibitors, to
help guide them through the process with
as little aggravation as possible.
“It is critical to our economy and
the future of the events and exhibitions
industry that millions of additional
international visitors be welcomed to the
U.S. to continue to conduct business,” the
IAEE said recently in calling on members
to urge their congressional representatives
to pass the measure as quickly as possible.
Time may be a factor in getting the
bill through the Senate, which will adjourn
sometime in early January 2009. The
measure had been on the back burner
since 2007 awaiting
the House vote. There
was no immediate
indication on when the
bill would be voted on
by the Senate.
Reach Steven
Hacker, president of
IAEE, at (972) 458Steven Hacker
8002 or shacker@iaee.
com
DOC Evaluating Shows for International Buyer Program
Washington, DC – The U.S. Department
of Commerce (DOC) is accepting
applications this Fall for trade shows to
be included in the International Buyer
Program (IBP) for 2010.
Approximately 40 events will
be selected for the IBP list and will
receive the department’s assistance in
recruiting international attendees.
The assistance provided to
show organizers includes worldwide
promotion of selected shows to
potential international buyers, endusers, representatives and distributors.
Promotion is conducted by officials in
the DOC’s Commercial Service offices
in more than 70 countries representing
the United States’ major trading
partners, and also in U.S. embassies
in countries where the Commercial
Service does not maintain offices.
The goal of the IBP is to drum up
business for small and medium-sized
U.S. exporters by getting international
buyers to the trade shows held in the
United States where such companies
exhibit. The industry sectors vary
8
October 2008
widely. Shows on the 2009 IBP
list include PACK EXPO, Satellite
2009, World of Concrete 2009 and the
International Home + Housewares Show.
Along with its marketing
assistance, the IBP operates one or
more International Business Center at
each show where foreign visitors are
welcomed and given an overview of
the event. Meetings with exhibitors can
also be arranged.
One requirement for the IBP
program is that the applicant show
have significant “stature” within
its specific sector. The IBP defines
the appropriate stature as being
“clearly recognized by the industry
it covers as a leading event for the
promotion of that industry’s products
and services both domestically and
internationally, and as a showplace for
the latest technology or services in that
industry.”
The applicant show must also
demonstrate that it can host large
numbers of attendees who do not
speak English and that the exhibitors
themselves have a keen interest in
meeting with international buyers.
Other caveats include no firstyear shows or non-specific horizontal
events. Organizers must also have
procedures in place for the protection
of intellectual property rights and be
willing to offer incentives to foreign
delegations, which the IBP suggests
include reduced admission fees and
special events.
The application process requires
participation fees based on the length
of the show. Events of five days or
less require an $8,000 fee. Shows that
run longer than five days or require
more than one International Business
Center pay a $14,000 participation fee.
Shows that exceed 10 days in duration
or require more than two International
Business Centers must pay a negotiated
fee of $19,500 or more.
Applications are due November 8.
More information on the application
process and requirements for the IBP
list can be obtained from Blanche Ziv,
the manager of the IBP.
Reach Blanche Ziv at (202) 4824207 or blanche.ziv@mail.doc.gov
UFI’s Wallace Sees Growing Likelihood of the
Association’s Expansion to U.S.
Paris – The growing international nature
of the exhibition industry makes it likely
that UFI, the Global Association of
the Exhibition Industry, will eventually
establish an official presence in the U.S.
with the formation of a chapter.
Cliff Wallace, president of UFI, said
the number of American organizers
looking to expand their operations
overseas was on the rise and they would
likely be looking to the Paris-based
organization as a source of industry data
and contacts. Wallace is UFI’s first U.S.
president in its 107-year existence.
“There is probably not enough
demand today to justify a U.S. chapter,”
Wallace told Trade Show Executive. “But the
interest in the potential of globalization
from organizers in the Americas is
increasing, albeit slowly.”
Wallace emphasized that the concept
of an American chapter was part of a
‘think-tank’ exercise, not a meeting to
discuss implementation now. Other ideas
that arose included establishing subchapters to address unique challenges
in the BRIC countries, Central Europe,
Africa, etc.
UFI has more than 530 member
companies, including 283 show organizers
in 85 nations. U.S. members include Reed
Exhibitions, E.J. Krause & Associates;
Diversified Communications; Creative
Expos and Conferences; the Society of
Independent Show Organizers (SISO); the
International Association of Exhibitions
and Events (IAEE); and others.
“The membership
in the Americas is
increasing. I believe the
demand and level of
potential membership
will increase within
the next several
years,” Wallace said.
“This may justify
Cliff Wallace
stronger alliances and
affiliations and/or a
formal chapter in the Americas, probably
located in North America.”
Wallace said that UFI’s membership
of CEOs and other top-level executives
was more closely matched to SISO, but
he insisted that UFI would not be looking
to poach members from either SISO or
IAEE if the association does establish
Continued on page 10
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October 2008
9
News
Continued from page 9
a U.S. chapter. “No single exhibition
association is able to promote the
industry and provide all the networking,
research and educational opportunities
necessary to merit an exclusive,” he said.
IAEE: Not Everyone is Global
In an interview during TSE’s Gold
100 Summit, IAEE Chairman Randy
Bauler and Chair-Elect Margaret
Pederson told TSE that the IAEE is
open to working with UFI and already
has ties to UFI and other industry
associations. “We have reciprocity
agreements with 15 to 20 international
exhibition organizations in other
countries,” Bauler said. “And the two
organizations (IAEE and UFI) have
agreed to share information and work
together whenever possible.”
In addition, Bauler said IAEE’s
CEM Learning Program (Certified in
Exhibition Management) has drawn
heavy participation from exhibition
professionals in Asia and Mexico.
“UFI is a great organization,” Bauler
said. “We work with them as often as
possible and would like to work with
them more. We need to meet with
them and see where we have additional
common interests.”
The strong membership base,
headquarters location and board makeup
of each organization currently places
IAEE as the champion of the U.S.
industry while UFI is more closely
associated with Europe and Asia. Those
geographical differences mean that the
interests of the respective memberships
are not entirely mutual.
“A regional show organizer is not likely
to be focusing on international issues,”
Pederson said. “IAEE works to meet the
needs of different types of organizers, not
just the big international ones.” Bauler
added, “The two organizations can work
out the common challenges as well as
find the resources and a common voice.
We also have to ask, ‘Is the power of two
or three organizations working together
more effective than one group working
independently?’”
Covering All Bases
Wallace noted that there would likely
be advantages for major organizers to
Penton
Media Names Sharon
Rowlands CEO
next few years are going to be very
New York, NY – Penton Media, Inc.
named Sharon Rowlands, former
president and CEO of Thomson
Financial, as its new CEO. Rowlands
will replace John French, who
announced in July he would step down
when a new CEO was hired. She will
also take a seat on the Penton Board
of Directors, said Tyler Zachem, cochairman of Penton Media, Inc.
Penton is the largest independent
B-to-B media company in the United
States. It has a portfolio of 150 trade
shows and conferences plus 113 trade
magazines and a large number of
websites and other digital products.
Rowlands told Trade Show Executive
that she was looking forward to
leveraging Penton’s assets into further
growth in the business information
industry. “Business-to-business is
a very exciting area and I think the
interesting.”
The first order of business will be
examining the needs of the customers in
Penton’s 30 vertical markets and seeing
how the company’s assets match up with
them. “We can then mix and match the
right set of solutions for the customers,”
Rowland said, adding that there could
be “gaps” that might be filled through
acquisitions, although it was too early to
tell.
Nevertheless, Rowlands said she
was someone who was convinced of
the value of face-to-face contact with
customers and expected it to grow
in importance. “Penton’s customers
want to know who their customers and
target audiences are,” she said. “So, if
you can create an opportunity for them
to interact in a ‘live’ environment where
the right communities are together,
then it can be incredibly valuable.”
belong to multiple industry associations.
“The business is still very culturally,
politically and otherwise different in the
various nations and regions around the
world,” he said. “I hope our industry
associations throughout the world will
work closely in meaningful alliances with
one another.”
Wallace is the managing director
of the Hong Kong Convention and
Exhibition Centre and Chairman
of Hong Kong – Shanghai Venue
Management (Zhengzhou) Ltd.
managing the Zhengzhou International
Convention and Exhibition Centre in
Henan Province, China. His term as
UFI president ends on November 1 after
the UFI Annual Conference in Istanbul,
Turkey. However, he will continue to
have strong influence as UFI’s executive
vice president and membership
chairman.
Reach Cliff Wallace at +852 2582
7800 or cliffwallace@hkcec.com;
Margaret Pederson at (203) 253-5209
or pederson@optonline.net; Randy
Bauler at (800) 394-5995, x366 or randy.
bauler@aacn.org
The British-born
Rowlands was president
and CEO of Thomson
Financial from 2005
until earlier this year
and had been in the
company’s senior
executive ranks since
1996. Penton said she
Sharon Rowlands
guided Thomson’s
transformation into a global financial
information and technology leader.
Rowlands said Penton was not
entirely unfamiliar country to her. “At
Thomson Financial, I was in this huge
vertical called ‘business services,’” she
said. “And a big part of Thomson’s
strategy was, ‘How can we create the
best venue for the buy side and the sell
side to connect?’”
Reach Sharon Rowlands at
(212) 204-4200 or sharon.rowlands@
penton.com
10
October 2008
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Executive
October
2008
11
News
ESCA Develops National ID Card for Show Workers
Carrollton, TX – A standardized photo
identification card that would be
issued to workers on trade show floors
nationwide and be linked to a nationwide
labor database is being launched by
the Exhibition Services & Contractors
Association (ESCA) as a means of
streamlining access to venues.
The program was announced at the
International Convention Centers Conference
(ICCC) in Portland September 25-27.
The badge will include a magnetic
strip, barcode and passive RFID chip
that records the bearer’s name, home city
and state, trade or union affiliation, and
an expiration date. The data will also be
stored in a nationwide database maintained
by ESCA that will ensure that the holder
of the badge is indeed a genuine worker
in the exhibition industry. The web-based
system will allow individual contractors to
add and delete names as needed and can
list part-time and temporary workers as
well as full-time employees.
“It is not a security badge,” Larry
Arnaudet, executive director of ESCA,
told Trade Show Executive. “But it is an
identification that verifies who you
are and that you are a worker in the
exposition industry.”
Attractive Options
If endorsed or accepted by facilities,
the ESCA badge will eliminate the need
for traveling exhibition workers to carry
ID badges from the different convention
centers they visit over the course of the
year. Workers from out of town will
present their ESCA badge at the entrance
and then receive a wristband or whatever
other identification is required for the
particular show.
An optional timekeeping function
will enable contractors to use a handheld
scanner to check workers in and get them
on to the floor faster rather than having
them wait in line to manually sign in. “It will
considerably increase efficiency and costsavings for the contractor,” Arnaudet said.
ESCA is currently reviewing
proposals and will select partner(s) for
the deployment of the system by the
end of October and sign a contract with
a provider this Fall. The system will be
launched in December and January in
Atlanta, Houston and Dallas. ESCA aims
to issue more than
3,000 badges before
the end of the year and
is seeking input on the
system requirements
from the ICCC and
the International
Association of
Assembly Managers
Larry Arnaudet
(IAAM).
The cost of the badges would be paid
by the contractors rather than the venues,
and the badges would be the property of
ESCA.
Better Us Than Them
By taking the initiative on the badge
project, ESCA keeps contractors on
the cutting edge of the nationwide
identification concept. Arnaudet pointed
out that it makes sense for ESCA to
manage the program because its members
employ the lion’s share of the workers on
the show floor. It also reduces chances
that a wide variety of identification
mandates will result from different
approaches by different cities.
Reach Larry Arnaudet at (469) 574-0690
or larry@esca.org
Bob Priest-Heck Moves Up, Champion’s Mark Epstein Steps Down
Middleboro, MA –- Bob Priest-Heck,
currently president and CEO of Immersa
Marketing, has been promoted to CEO
of WCP Expo, the umbrella company
for Champion Exposition Services, the
George Fern Company and Immersa.
Mark Epstein, co-founder of
Champion Exposition Services, will step
down as CEO of the company and move
into a senior advisory role with parent
company WCP Exposition Services
Holding Company, LLC (WCP Expo).
The personnel transition is expected
to be carried out during the Fourth
Quarter. Priest-Heck told Trade Show
Executive that all three entities will remain
headquartered in their current locations:
Champion in suburban Boston; the
George Fern Company in Cincinnati; and
12
October 2008
Immersa in San Francisco. The three
companies will continue to function as
independent units, although they will also
be part of a team approach at WCP Expo.
For Epstein, the move marked the end
of a long tenure at the helm of the trade
show services company he co-founded
with Mark Palm in 1986. “I have enjoyed
each and every moment I’ve spent
building and managing Champion over
the past 22 years,” Epstein said. “I look
Bob Priest-Heck
Mark Epstein
forward to continuing my involvement
with the company in my new role.”
Epstein called Priest-Heck “uniquely
qualified” to run WCP Expo. Priest-Heck
has two decades of experience on both
the show management and exhibitor
side and has worked closely with service
contractors. This not only gives him a
unique vantage point in directing the
growth of WCP but also in understanding
the issues facing today’s marketers. PriestHeck is the former president and CEO
of MediaLive International Inc., which
owned the COMDEX, Interop and Web 2.0
brands. He has been a show manager for
nearly two decades.
Champion was recapitalized in 2005
by Wachovia Capital Partners at the same
time Wachovia acquired Fern. Champion
currently has nearly 600 employees in
offices in 25 cities.
The George Fern Company was
founded in 1909 as a window-trimming
business. The company rapidly
expanded in services and scale and
now is one of the top general service
contractors in the U.S. and Canada,
serving more than 750 expositions and
hundreds of events.
Not to be Confused with Wachovia Bank
Priest-Heck told Trade Show Executive
that WCP Expo is a separate legal
entity under the private equity arm of
Wachovia and thus is not controlled by
the bank or tied to its current financial
woes. “We are a self-sustaining business
with good cash flow,” he said.
Reach Bob Priest-Heck at (415) 6552200 or bph@immersamarketing.com;
Mark Epstein at (508) 946-8500; Mark.
Epstein@championexpo.com
San Diego Proposes Convention Center Expansion
San Diego, CA – The San Diego
Convention Center moved ahead with
plans that could lead to an expansion of
the waterfront facility.
The San Diego Convention Center
Corporation (SDCCC) board of directors
voted September 26 to acquire a lease
option on 8.5 acres of land owned by
the Port of San Diego adjacent to the
convention center that would be used for
a new convention hotel as well.
Mayor Jerry Sanders said the
expansion was necessary to keep San
Diego competitive in the convention and
trade show market and enable it to keep
events such as the annual International
Comic-Con that he said had outgrown the
current center.
The board’s action gave the green light
to a year-long planning process that will
determine the cost and how much new
space would be added. The SDCCC said in
a statement that while no determinations
had been made, the acquisition of the site
“could add up to half a million square feet
of exhibit space by 2014.”
The convention center currently
offers 615,701 square feet of prime
exhibit space and 72 breakout rooms
totaling 204,114 square feet.
Paying for the site and the
construction project remain a major
hurdle to an actual expansion taking
place. With credit markets in turmoil,
obtaining favorable financing is an open
question. The land, in fact, became
available only after the current tenants
were unable to secure financing for a
new hotel.
unconventionally easy.
Only 26 miles from Chicago and 12 miles from O’Hare Airport, the Renaissance Schaumburg Hotel & Convention Center is at the
center of it all. Featuring the latest technology in a sleek, fully integrated space, our 100,000 square-foot convention center makes
organizing trade shows hassle-free. Plus, with an additional 48,000 square feet of attached meeting space and 500 luxurious
guest rooms, there’s plenty more opportunity to make a big impression.
To book your trade show or for more information, call 847-303-4115
or visit schaumburgconventioncenter.com.
RHCS-021_TradeshowExec_FINAL.indd 1
8/28/08 5:15:24 PM
October 2008
13
At the same time, the city’s own finances have been in
turmoil in recent years and the public would have to be
convinced of the desirability of both shouldering new debt and
developing one of the few open parcels of land on San Diego
Bay.
The city and the Port of San Diego share the cost of the
2001 expansion of the center through lease revenue bonds that
are being paid off.
Reach Carol Wallace, president and CEO of the San Diego
Convention Center, at (619) 525-5000 or carol.wallace@
visitsandiego.com
TSE to Organize Events for ItalyAmerica Chamber of Commerce
Beverly Hills, CA – The Italy-American Chamber of Commerce
West has selected Trade Show Executive to organize a pair of
luncheons in November to introduce show managers to Italy’s
Lombardy region. The events are scheduled for November 3 at
the Beverly Hilton Hotel in Beverly Hills, CA and November 6
at the Venetian Resort Hotel and Casino in Las Vegas.
The luncheons will familiarize organizers with the region,
the market, the business culture and business opportunities in
the Lombardy region of Italy which includes the city of Milan.
Opportunities range from developing American pavilions
in existing shows in the region to launching full-scale brand
extensions of their own shows.
The Lombardy region offers two major exhibition centers.
The Fiera Milano is a new, large-scale exhibition center which
opened in 2005 and replaced the old fairgrounds. It offers
345,000 square metres of indoor exhibit space (about 3.7
million square feet). Fiera Milano City, located in the heart of
the city, features six modern pavilions offering 40,000 square
metres of exhibition space (about 430,000 square feet).
Ten key executives from the chamber and Lombardy region
will be on hand to provide details about the infrastructure and
answer any questions organizers have.
The luncheons are free to show and event organizers as well
as to industry vendors interested in expanding to that region or
serving their clients there.
For more information, reach Diane Bjorklund, TSE director
of events, at (630) 312-8915 or dbjorklund@tradeshowexecutive.
com
Flashes
from
the
Field
.......
CeBIT signed up California as its first U.S.
state partner. Governor Arnold Schwarzenegger said partner
status in the IT show is usually reserved for entire nations.
Schwarzenegger publicly urged California high-tech companies
to exhibit at the world’s largest IT show, which will be held in
Hanover, Germany March 3-8, 2009. Reach Robert Glazier,
external communications director, California Department of
Business, Transportation & Housing, at (916) 323-5400 or
rglazier@bth.ca.gov. . . . . . .
. . . . . . . Homebuyer Events, Ltd. and its parent
company, Expomedia Group Plc, will join forces with PFI
Events, Ltd. to launch a Spring real estate show in Russia. The
unnamed event will be aimed at the B-to-B and consumer
markets and will debut May 28-31, 2009 at Expocentre in
Moscow. The event is aimed at Russia’s growing middle class,
which the organizers say will grow to about 75 million people
by 2020. Reach Nick Clark, managing director of Homebuyer
Events, at +44 (0) 20 8877 3636 or nick.clark@homebuyer.
co.uk. . . . . . .
. . . . . . . Sands Casino Resort Bethlehem began booking
meetings in the new hotel and convention facility that is being
built on the landmark Bethlehem Steel mill site on the banks
of the Lehigh River. The Sands development in Bethlehem,
PA opens in Fall 2009 and will offer 300 hotel rooms, a casino
and 46,000 square feet of versatile meeting and convention
space. The facility’s first meeting will be the Pennsylvania League
of Cities and Municipalities Annual Convention June 22-24, 2010.
Reach Robert DeSalvio, president of Sands Bethlehem, at
(484) 777-7777 or info@pasands.com. . . . . . .
. . . . . . . The Santa Fe Convention Center opened
for business in late September with a full Fall calendar of
bookings. The facility has 40,000 square feet of event space,
11 breakout rooms and an 18,000 square-foot ballroom. It
is LEED certified and has the adobe architecture and design
that the New Mexico resort city is noted for. Reach Executive
Director Keith Toler at (505) 955-6200 or kwtoler@santafenm.
gov. . . . . . .
. . . . . . . ASAE & The Center for Association
Leadership will co-sponsor a business education tour to
Singapore, Dubai and Abu Dhabi next Spring. The April 19-30
study mission will familiarize U.S. organizations with customs,
business practices and politics in each city, with separate tracks
for healthcare associations and non-healthcare organizations.
The association management company MCI is partnering with
ASAE. Reach Anne Blouin, ASAE chief learning officer, at
(202) 329-9546 or ablouin@asaecenter.org. . . . . . .
. . . . . . . McCormick Place in Chicago has permanently
installed 80 video cameras to be used by ethnoMETRICS
to monitor and analyze the goings on in the exhibit halls.
The images will be analyzed by ethnoMETRICS, a leading
14
October 2008
consulting firm acquired by GES in 2007 that measures
and evaluates the performance of face-to-face marketing
environments. The results will be used to assess traffic flow
and the performance of exhibitor sales staff in order to assist
show managers in improving the all-important ROI for their
customers. Reach ethnoMETRICS President Dave Fellers at
(877) 778-2220 or dfeller@ethnometrics.com.. . . . . . .
. . . . . . .BPA Worldwide and Nielsen Online began
Beta testing a system on September 8 that will provide media
companies with audited reports on their websites in nearly
real time. The service will be bundled together with the print
and event auditing services offered by BPA to give trade show
organizers a complete picture of the popularity of their event
websites and the potential return on investment (ROI) for their
advertisers and exhibitors. Reach Glenn Hansen at (203) 4472800 or ghansen@bpaw.com. . . . . . .
. . . . . . .Gaylord Buys Site for Phoenix-Area Resort
Phoenix, AZ – Gaylord Entertainment staked its claim to
the Phoenix trade show market with purchase of a site in the
suburb of Mesa as the location for its next hotel-convention
center complex. No specific details of the proposed
convention center were revealed, although Gaylord said
September 4 that the project would include a golf course as
well as office and residential space. The scope of the plans
depends on the negotiation of incentives. Reach George
Hutcheson, Gaylord executive director of national accounts, at
(866) 972-6779 or ghutcheson@gaylordhotels.com. . . . . . .
. . . . . . .Freeman’s Exhibit Transportation Service has
been certified as a member of the Environmental Protection
Agency SmartWay Transport® Partner program. The EPA
program recognizes partners for setting and achieving
greenhouse gas reduction goals in freight transport. Freeman
ships roughly 88% of its clients’ exhibit transportation cargoes
using trucking companies that are also part of the SmartWay
program, said Jim Reid, VP of exhibit transportation for
Freeman. Reach Jim Reid at (800) 995-3579 or james.reid@
freemanco.com. . . . . . .
October 2008
15
Trending & Spending
Sponsored by
Brace Your Business
for a Recession
Darlene Gudea,
VP/publisher & editor
Frank Chow,
senior economist
Trending & Spending Forecast
Fig. I: TSE Forecast of
Net Square Feet of Exhibit Space
1.8% November
2.0%
4th Quarter
2.2%
2008
Fig. II: TSE Forecast of Number
of Exhibiting Organizations
0.5% November
1.1%
4th Quarter
1.9%
2008
Fig. IlI: TSE Forecast of
Professional Attendance
3.1% November
1.8%
4th Quarter
0.1%
2008
Fig. lV: TSE Annual Forecast
of Revenue
3.9%
Year Ending December 2008
By Darlene Gudea,
VP/publisher & editor
Carlsbad, CA – “At Trade Show Executive’s
Gold 100 Summit on September 18th, I
predicted the U.S. economy would be
in an official recession by the Fourth
Quarter of this year,” said Frank Chow,
senior economist for Trade Show Executive
magazine. “This was the first time I have
ever thought a recession was imminent
since joining Trade Show Executive in 2002.
Recent events have all but assured this
negative outlook.” Chow cited the collapse
of Lehman Brothers and insurance giant,
American International Group (AIG),
along with the fire sales of Merrill
Lynch and UK bank HBOS, which have
removed much needed liquidity from
the market. Washington Mutual, the
nation’s largest thrift, is shopping for an
acquirer. Its failure could sap the already
depleted Federal Deposit Insurance Corp.
(FDIC), Chow pointed out. “There was
$200 billion of capital destruction in the
past two weeks that would have gone
to lending activity,” said Brian Bethune,
economist at Global Insight. “Without
capital or credit, economic activity is
sure to slow even more dramatically very
soon,” Chow said. A July survey by the
National Small Business Association
reports that almost 50% of U.S. small
businesses have been detrimentally
impacted by the credit crunch. “Expect
this situation to get worse as we move
into the Fourth Quarter,” Chow said.
Mortgage Lending Bubble Must Deflate
The Federal government has been
bold in its intervention efforts, but Chow
believes bailouts of private companies will
only forestall the inevitable: excesses from
the mortgage lending bubble must be
wrung from the financial system before
markets can rebuild. “The dirty secret
behind this crisis is that no one knows
for sure the magnitude of the investment
losses,” Chow said. “Early projections of
$1 trillion appear severely underestimated.
The latest guess by some economists is
$2 trillion, but that may be low as well.”
Chow noted that losses can continue
to pile up if the economy goes into a
recession causing more homeowners and
small businesses to default on their loans.
The bailouts just shift the risk of these
uncertain losses from investors to the U.S.
taxpayers by increasing the Federal deficit.
Fixing the Root Problem
To restore confidence to the markets,
Chow said the government must develop
long-term solutions that focus on the
root problems: continuing foreclosures
and declining liquidity. “Instead of more
bailouts, use the money to develop
programs that would encourage lenders
to restructure loans with delinquent
borrowers and provide significant
incentives for lending,” he said. As an
example, he cited the Federal Office of
Thrift Supervision, which has suggested
creditors write down homeowners’ debts
and reduce monthly mortgage payments.
In return, creditors would receive
“negative equity certificates” that would
give them a share of any gains made on a
subsequent sale. Chow is a proponent of
creative solutions such as this one which
retains the elements of capitalism and are
superior to the easy fix bailout proposals
that are unlikely to encourage lending.
Danger in Undermining Capitalism
Treasury Secretary Paulson is
proposing the creation of a type of
Resolution Trust Corp. and funding
it with $700 billion to buy up bad
mortgages. “It’s a scary idea that the
government may partially take over the
mortgage industry, even temporarily,
when the government for decades has
16
October 2008
JEGI is pleased to announce
another signature
M&A Transaction for
the Event Industry
a division of DMGT plc
has sold its
North American
Consumer Home Shows
“Once again, JEGI’s team of bankers delivered outstanding results for dmg, providing sound advice and
counsel on this transaction. The team was tenacious,
efficient, and added value through each step of the
process. We fully appreciate JEGI’s commitment to
excellence, while working on our behalf.”
to
a portfolio company of
Mark Alcock
Deputy CEO
dmg world media
for $53,000,000
July 2008
Other 2008 JEGI Event Transactions
Financial Media Holdings Group
has sold
Vision Events
a membership association providing
certification, training and events
to IT professionals
a leading online B2B media
company providing e-newsletters,
web sites, webinars,
and live events
to
has been sold
to
has been sold
February 2008
January 2008
has sold
a leading provider of corporate
governance, risk and compliance news,
analysis, databases and events for
financial and legal executives
at public companies
a leading provider of specialized
marketing events for the IT sector
July 2008
has been sold
to
to
to
a leading provider of experiential
and event marketing services
January 2008
January 2008
JEGI’s client is mentioned first in each transaction above.
www.jegi.com
www.TradeShowExecutive.comThe
(212) 754-0710
Trade Show ExecutiveGroup,
Jordan, Edmiston
Inc.
October 2008
17
Sponsored by JEGI
Trending & Spending
Trending & Spending Forecast
Fig. V: Sector Performance
Best Performing Sectors
• Automotive
• Manufacturing
• Business Services • Medical
• Communications • Hospitality
• Entertainment
• Technology
• Government
• Transportation
Mixed Performance
• Construction
• Sporting Goods
worst Performing Sectors
• Apparel
• Retailing
• Food
Fig. VI: 10 Economic Indicators
Consumer Confidence: Consumer Confidence posted another
slight gain to reach 59.8 in September.
GDP Growth: The economy increased at an annual rate of
2.8% in the Second Quarter of 2008, faster than the 0.9% growth
in Q1.
Housing Starts: Construction of single-family homes declined
12%, a low not seen since 1982.
Industrial Production: Industrial production plunged 2.8%
in September, the most since late 1974, as a result of Hurricanes
Gustav and Ike, and a strike in the commercial aircraft industry.
Inflation: The Consumer Price Index was unchanged in
September, after falling in August for the first time in almost two
years. The year-over-year rate of inflation is now at 4.9%.
Interest Rate: In an unprecedented move, the world’s major
central banks lowered their benchmark interest rates by a half
percentage point on October 8 in a coordinated effort to ward off
a global recession. The Fed’s benchmark short-term rate now
stands at 1.5 %.
Job Growth: Non-farm payroll employment declined by 159,000
in September in the construction, manufacturing and retail trade
sectors while mining and health care continued to add jobs.
Leading Indicators: The leading index fell by 0.5%, the third
decline in the past four months, impacted by declines in building
permits and rising unemployment claims.
Manufacturing: There was a faster decline in manufacturing
activity in September with the ISM Index dropping to 43.5. This is
the lowest level since October 2001.
Retail Sales: Retail sales dropped 1.2%, led by weak auto
sales which fell as tight credit conditions made it especially
difficult to get a car loan.
Unemployment Rate:The unemployment rate was unchanged
at 6.1% in September after a 0.4% rise from July to August.
Sources: U.S. Department of Labor, Bureau of Labor Statistics; The
Conference Board; The Institute for Supply Management (ISM);
U.S. Commerce Department
18
October 2008
“
My advice is
to prepare for
the potential
recession but
spend more
time planning
for the
recovery.
“
been culpable in encouraging Fannie Mae, Wall Street Fixes Potholes
Freddie Mac and other lenders to make
Finally, the Wall Street we once knew
irresponsible loans to start with,” Chow
has been forever altered by this crisis
said. Furthermore, in order to promote
as the last two remaining independent
more home ownership, Congress has
investment banks have been allowed to
consistently voted
become bank holding
down legislation
companies, regulated
that would have
by the Federal Reserve,
curbed such reckless
Chow said. This
lending practices.
will allow Goldman
“Therefore, I believe
Sachs and Morgan
any remedy should limit
Stanley to raise
government control
capital by receiving
and not undermine
deposits. According
the capitalism upon
to Moody’s Economy.
which the U.S. economy
com, Wall Street had
became the greatest in
employed about 7%
the world,” Chow said.
of U.S. workers and
Some government
accounted for 20% of
changes will have a
the nation’s economic
beneficial impact,
output.
Chow believes. The
However, the
Securities and Exchange
economy has been
— Frank Chow
Commission (SEC)
remarkably resilient
banned the trading
during this expansion and will recover
practice of “naked” short selling, which
from the Wall Street debacle, Chow
is the practice of selling borrowed shares
asserted. Many economists still expect
of a stock without taking delivery of it
the recession to be shallow. Historically,
first. “This makes it easy for speculators
most recent recessions have lasted less
in a down market to quickly exacerbate
than a year, while expansions are about
stock losses,” Chow noted. The SEC
5 to 8 times longer. (See Figure VII)
also suspended regular short trading
“My advice is to prepare for the potential
for almost all financial companies until
recession but spend more time planning
October. This suspension has calmed
for the recovery,” Chow said.
markets temporarily.
Fig. VII: Recent U.S. Recessions
Peak
Trough ContractionExpansion
Jan. 1980
July 1980
6 months
12 months
July 1981
Nov.1982
16 months
92 months
July 1990
March 1991 8 months
March 2001 Nov. 2001
8 months
120 months
80+ months
SOURCE: NATIONAL BUREAU OF ECONOMIC RESEARCH, INC., CAMBRIDGE MA
JEGI is the Leading Investment Banking Firm
Serving the Exhibitions & Conferences Sector
Since 2000, JEGI has represented clients - major public corporations, private equity funds, associations, and
entrepreneurial companies - in transactions involving nearly 1,000 events (B2B and B2C conferences and
exhibitions), significantly more than any other M&A advisory firm.
JEGI is active in supporting the event industry through its involvement with the leading associations and research
organizations and projects, including CEIR Exhibition Industry Index, SISO Tradeshow Web Site Project, and Tradeshow
Week Custom Research.
JEGI has been involved in many of the event industry’s signature transactions, including:
has sold its
has sold
a division of DMGT plc
Vision Events
has sold its
North American
Consumer Home Shows
a leading provider of specialized
marketing events for the IT sector
has acquired
the remaining 51% interest in
to
to
a portfolio company of
US based
Industrial & Manufacturing
events portfolio and complementary
Powder/Bulk Solids Magazine
to
GEORGE LITTLE MANAGEMENT
for $155,000,000
CANON COMMUNICATIONS LLC
an APPRISE MEDIA company
October 2007
June 2006
for $53,000,000
July 2008
February 2008
Please contact us for more information.
Wilma Jordan, Founder & CEO
wilmaj@jegi.com
Richard Mead, Managing Director
richardm@jegi.com
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founded in 1987.
Mr. Mead provides M&A advisory services to
a wide array of B2B media companies, including publishing, exhibition and conference,
information and online.
www.jegi.com
(212) 754-0710
The Jordan, Trade
Edmiston
Show ExecutiveGroup, Inc.
October 2008
19
Sponsored by JEGI
Trending & Spending
Trade Show Executive’s Exposition Forecasting Board
Frank Chow,
Senior Economist,
Darlene Gudea,
Publisher & Editor,
Jack Chalden,
VP, Business Development
& Industry Relations,
BDMetrics, Inc.
“A focus on sector-leading events has merit
because they significantly reflect the condition
and performance of the industries they serve. The
total number of sector-leading events in the Fourth
Quarter is just 16% of the large shows staged in 2008.
The month of November alone accounts for half
of Q4 large show volume. As economic challenges
continue to negatively impact the construction, retail,
hospitality and transportation sectors, it should be
Margaret
Pederson,
President,
Amerix
Harris Schanhaut, CME
Senior Tradeshow Manager, C2 creative
Member of the Board of Directors for TSEA
and Board of Advisors for BPA WorldWide.
20
October 2008
Tom Caridi,
CFO,
Questex Media Group
Tim McGill,
CEO,
Hargrove Inc.
noted that half of the Q4 large shows serve those
industries. Accordingly, the event dynamics for the
balance of the year, coupled with heightened general
economic uncertainty, reveal little hope for a reversal
of the 2008 decline in event exhibitor engagement,
net square feet of exhibit space, attendance and
revenue performance.”
Jack Chalden
jchalden@bdmetrics.com
Chris Meyer,
Vice President, Convention Sales,
Las Vegas Convention and Visitors
Authority
“Sadly, it is beyond certainty in these interesting
financial times that almost everyone is cutting
back in both their personal and professional
lives. Participation in trade shows from the
exhibitor and attendee side is slipping. From the
attendee’s perspective, when he or she goes
to a show to see a company but they are no
longer exhibiting, it casts further doubts in their
minds of the security or even existence of that
company. The exhibitors that are wise enough
to remain in the game face less competition and
Nancy Walsh,
Executive Vice President,
Reed Exhibitions
James Rooney,
Executive Director,
Massachusetts Convention
Center Authority
see a smaller, more focused group who still need
to share best practices and purchase the best
of what is out there. Where else can you go to
compare competitors’ products in depth virtually
side-by-side? Where else do you find people who
are actually paying to hear sales pitches? In the
short run, it may be smart to save a few dollars. It
is always wiser to invest in the future especially
when others cannot.”
Harris Schanhaut
harris.schanhaut@c2creative.com
Sponsored by JEGI
Trending & Spending
Trade Show Executive’s Exposition Forecasting Board
Terence Donnelly,
VP, Trade Show Markets,
Experient
Clark Williams,
President,
CompuSystems
Doug Ducate,
President & CEO,
Center for Exhibition
Industry Research (CEIR)
Brian Tully,
Senior Vice President,
Food Marketing Institute
Steven Hacker,
President & CEO,
International Association of
Exhibitions & Events (IAEE)
Tom Mobley
Senior Vice President,
Convention Centers,
Global Spectrum
Gregg Caren,
Senior Vice President
of Strategic Business
Development, SMG
“Some of the industry sectors in which trade
shows are most likely to prosper in the next 12 to
18 months include Professional Business Services,
Industrial Equipment, Raw Materials, Health Care, and
Sports/Travel/Entertainment.
“Every time there is a downturn, managers shift
their focus back to their core business. They outsource
what they can, not necessarily what they want to. As a
result, the demand for Professional Business Services
will increase in a recession and have a positive impact
on trade shows serving this sector.
“With the weak U.S. dollar, more companies are
exporting. Most of the contracts for manufacturing
equipment are long term and this will prop up shows
in the Industrial Equipment sector.
“The Raw Materials sector will do well in a
recession. MINExpo International, held recently in Las
Vegas, had a record attendance and benefited from the
soft dollar and demand for exports.
“Consumer Goods is one sector that will be
challenged as retailers ask themselves, ‘How aggressive
Carrie Freeman
Parsons
Vice Chairman &
Chief Marketing Officer, Freeman
Steve Moore,
President & CEO,
Greater Phoenix Convention
& Visitors Bureau
Skip Cox,
President & CEO,
Exhibit Surveys
do we want to be?’ and ‘How confident are we in
this economy that consumers will continue to buy?’
Retailers cannot afford to maintain high inventories.
“Performance in the food sector has been like
a roller coaster due to corporate consolidations yet
overall revenue growth.
“The wild card is the Government and Notfor-Profit sector, which will be the one sector most
affected by the election.
“The economy is confusing. Historical benchmarks
from which we make predictions don’t work anymore.
History has shown us that some trade shows can
totally miss a down cycle in the economy depending if
and when a shallow recession hits.”
Doug Ducate
Speaking at the International Convention
Center Conference (ICCC),
September 26, Oregon Convention Center,
Portland, OR
dducate@ceir.org
October 2008
21
Trade Show Executive Gold 100 Awards Gala & Summit
Trade Show Industry Salutes the Present,
Ponders the Future at TSE Gold 100 Awards & Summit
By Hil Anderson, senior editor;
Renee Diiulio, senior editor, news & directories; and
Sandi Cain, news editor
Laguna Niguel, CA – It was the trade show
industry’s rendition of the Academy Awards
with the leaders, innovators and celebrities
of show biz gathering to celebrate the
success of the 100 top shows at Trade Show
Executive’s Gold 100 Awards Gala & Summit
September 17-19. It was “all about them”
and all for them as Trade Show Executive
magazine, 25 generous sponsors and six
supporting industry associations launched
a glitzy new event for the 100 honorees
that have set the Gold Standard for the
trade show industry. It featured three days
of inspiration and relaxation at the RitzCarlton Resort in Laguna Niguel, CA.
“An event to honor the highest
achievers in our industry was long overdue,”
said Darlene Gudea, VP, publisher and
editor of Trade Show Executive. “We were
very pleased that numerous industry
vendors and associations agreed. Their
support enabled us to create a first-class
event that exceeded the expectations of a
group that is not easily impressed.” Diane
Bjorklund, TSE’s director of events, added,
“We were thrilled to have the leading show
organizers – our industry’s celebrities –
join us for this inaugural event. It was the
interactive dialogue between the speakers
and audience that made the Gold Summit
so relevant. Many of the attendees were
taking notes, which is highly unusual for a
group of senior executives that are already
experts in their field.”
Ten Win Grand Award
At the Gold 100 Awards Gala, Nielsen
Business Media won a Grand Award as
“The Leading Show Producer” of 2007.
Nielsen’s honor was among the ten Grand
Awards presented to the associations,
private organizers and individual trade
shows that have achieved special distinction.
Nielsen produced nine of the top 100
exhibitions, accounting for a 9% share of
market. Most of its shows serve the retail
market, including the ASD/AMD events
that ranked #17 and #18 in the rankings.
Other shows include the HD Expo and
Conference serving the hospitality
sector and MedTrade.
“Our CEO [Greg Farrar] is not quite as cool [on the drums]
as NAMM’s CEO, but I know that he very much appreciates
this. It’s an honor to receive this, and on behalf of all the
very talented people at Nielsen, thank you very much.”
David Loechner, senior vp, Retail, Nielsen Business Media
Organizers of nine Gold 100 shows
“What a surprise [that CES won as the largest show]! I’m
standing up here so you’ll see me, I’m speaking so you’ll hear
me and I’m sitting down so you’ll appreciate me.”
Gary Shapiro, president & CEO,
Consumer Electronics Association
Organizers of The International CES
Grand Award: “The Leading Show
Producer”
Grand Award: “The Largest Annual Trade
Show in the U.S.”
22
October 2008
“We are here to honor the 100 largest trade shows in the
United States. And tonight is all about you….. the most
powerful trendsetters in the industry. You set the Gold
Standard for others to follow. So, tonight we celebrate
and salute your success.”
Bill Kurtis, Producer/Broadcaster/Journalist/AT&T
Spokesman
Host of the TSE Gold Gala
“Thank you Advanstar for being the best owner anyone could
ever ask for, and for supporting us in our efforts to increase
customer service. This is MAGIC’s 75th anniversary. This
award will always be one of the highlights of that year.”
Chris DeMoulin, executive VP, Fashion Group, Advanstar Inc. &
president of MAGIC
Organizers of MAGIC Marketplace/August
Grand Award: “The Largest Show
Produced by an Independent Organizer”
“Thank you to Trade Show Executive magazine. It’s a great
honor. Also, thanks to Gia, Karen and Leslie.”
Michael Droeger, director, global expositions marketing
Also in photo (L to R): Gia Carunchio, senior director, global
expositions operations; Karen Savala, vice president, customer
service and outreach; Leslie Rauscher, senior manager,
SEMICON West
Organizers of eight SEMICON shows worldwide
Grand Award: “The Top Brand”
“This is great. This is an honor. Chicago has always been a
good town for us and we’re happy to be back there this year
as well as in the coming years. Our staff is really going to
appreciate this because we haven’t received any awards like
this in a long time. So thank you to Trade Show Executive. I
had a great time and I thank you for inviting me and honoring
our society today.”
Tom Shimala, director, technical exhibition, RSNA
Organizers of the Radiological Society of North America
Annual Meeting & Scientific Assembly
“Thank you, Trade Show Executive. It’s a great honor for us.
We have a dedicated staff. We have all friends and family on
our staff. This show was born out of September 11th, and we
really appreciate the award. ”
Larry and Elizabeth Schur, president and show accountant,
Schur Management & Consulting Corp.
Organizers of ABC Kids Expo
Grand Award: “The Fastest-Growing Show
of 2007”
Grand Award: “The Show with the Highest
Economic Impact”
“This is a great thrill. Over the years, we certainly have tried to
keep the show fresh and innovative for our member companies
and the over 100,000 people that attend our show. We
appreciate our partners at ConvExx that help us out along the
way, and our other partners as well. Thank you very much.”
William Miller, senior vp of operations, Specialty Equipment
Market Association
Organizers of The SEMA Show
Grand Award: “The Most Innovative
Practices”
“This is definitely an honor and huge priority for us. I know
Chris Brown would really have preferred to be here tonight but
all of our staff is in Austin, TX this week for our Radio Show.
I think this honor definitely needs to go to Margaret Cassilly
who is our VP of international operations. She is the highlight
and spirit behind our initiative in this area. So for her, and on
behalf of the rest of the NAB team, thank you.”
Michelle Kelly, VP of event marketing, National Association of
Broadcasters, Organizers of The NAB Show
Grand Award: “The Highest Global
Participation”
“I’m not much into speeches, so I’m just going to say thank
you on behalf of Surfaces and Hanley Wood. Thanks.”
Dana Teague, show director, Hanley Wood Exhibitions
Organizers of Surfaces
Grand Award: “The Best Use of
Technology”
October 2008
23
“I have to say, I’m really, really proud of our colleagues and
our contractor Freeman in working with us on revolutionizing
and uncovering new legitimate ways to be sustainable. There
are so many colleagues I have to thank, but none of them are
here with me. So I’d like to accept this award on behalf of
me, me alone, and only me (laughing). Thank you.”
Darrell Denny, chief revenue officer, Penton Media
Organizers of the Natural Products Expo West
Grand Award: “The Best Green Initiatives”
“On behalf of MAGIC, Chris and his team and everyone at Advanstar, and for making someone from the UK
who came here 13 years ago very welcome in the trade show industry, thank you very much for this [prize].”
Danny Phillips, executive vice president, Advanstar Communications, speaking on behalf of the group at
Advanstar Communications (third from left). Also in photo: (L to R): Ricky Sitomer, president and CEO of Blue
Star Jets; Diane Bjorklund, director of events, Trade Show Executive; (Danny Phillips); Colette O’Donnell, group
controller; Tony Calanca, executive vice president; Chris DeMoulin, president, MAGIC; Darlene Gudea, VP/
publisher and editor, Trade Show Executive.
Winner of the Grand Prize drawing for private jet travel on Blue Star Jets,
a Gold 100 sponsor
The nine other Grand Award recipients were:
• The International Consumer Electronics Show, the annual Las
Vegas showplace for the latest in electronics for the consumer
market, was named “The Largest Trade Show” of 2007 with
1,804,070 net square feet of exhibit space [audited].
• Advanstar Communication’s fashion event MAGIC
Marketplace/August took the honor for “The Largest Show
Produced by an Independent Organizer” at 1,100,885 net square
feet.
• SEMICON, which was heralded as “The Leading Brand
Worldwide,” with eight shows bearing the SEMICON name,
including SEMICON West, SEMICON China, SEMICON
Europa, SEMICON Japan, SEMICON Korea, SEMICON Russia,
SEMICON Singapore, and SEMICON Taiwan.
• The Radiological Society of North America’s RSNA
Scientific Assembly & Annual Meeting documented the “Highest
Economic Impact on a Host City” in 2007. RSNA attendees
spent $128 million in 2007 in Chicago, staying in hotels, dining
in area restaurants, and shopping and touring the city during
their stay. This figure is almost $15 million more than its closest
competitor, according to figures from the Chicago Convention
& Visitors Bureau. RSNA had the highest number of room
nights (129,794) and peak number of rooms reserved in one day
(22,181).
• It was no contest for the ABC Kids Expo, which won in the
category “Most Dramatic Growth.” The five-year-old show has
grown rapidly each year since its launch. Already a mega show
with 303,500 net square feet of exhibit space, this 78th-ranked
show grew 67% in net square feet, 51% in exhibiting companies
and 44% in attendance in the past year alone. No show came
even close to growing at these levels in all three metrics.
24
October 2008
Currently, 103 exhibitors wait-listed for the 2009 event.
• In the category, “Most Innovative Practices,” there was no
competition once The SEMA Show entered. SEMA’s 2007 event
was an experiential and educational extravaganza, easily eclipsing
the 99 other shows not only with its creativity and innovation
but also for creating an event that the industry gets all revved
up about. Some of the show’s top drawing cards included “Hot
Import Night Rave” which recreated the thrills of the youth
lifestyle including hot cars, music and personalities; the Motor
Trend Proving Ground; the Off-Road Test Track, Mopar Alley,
which showcases the products and personalities of the specialty
equipment business; and the Green Zone, proving it’s cool to be
environmentally friendly. [TSE will report on the show in more
depth in the December issue.]
• There were several strong contenders for the award,
“Highest Global Participation.” But The NAB Show nabbed the
award, as a result of the show drawing 75 delegations from 166
countries – more than any other show. In total, the National
Association of Broadcasters show drew 28,000 international
attendees, nearly 30% of the total attendance.
• Surfaces won the Grand Award for being at “The Forefront
of Technology” with its innovative tools which leave no stone
unturned in prospecting, selling and providing strong customer
service to exhibitors and attendees. Moreover, organizer Hanley
Wood Exhibitions developed the tools in-house including
ADAPT! and HWE SalesLogix integrating EMS. The tools
enable the staff to assess historical and up-to-the-minute
registration info; create targeted campaigns; add programs that
meet the demographic criteria of past and present attendees;
examine sponsorship levels; check payment history; offer social
networking tools for appointment setting and lead retrieval;
create digital brochures and electronic buyer invitations; etc.
from the latest CEIR Index. With
2008 mid-year metrics showing some
underperformance, growth in the
near term is not guaranteed. This is
particularly true in industries such as
consumer goods, food, and building
and construction, Ducate said. But
Ducate urged show organizers,
“Keep your eye on the ball, not on
the scorecard.”
Donnelly agreed that some tough
times may be ahead, having observed
registration data showing drops in
exhibitor registration and square
footage. He advised show organizers
to work with exhibitors to keep
them in a show, suggesting smaller
or combined booths. Destination
marketing and regional focuses can
Focus on the Future. “Focus on the expansion, which is going to last
help to boost attendance.
a lot longer than the recession,” said Frank Chow, senior economist for TSE.
But all was not doom and gloom.
Margaret Pederson, president of
column,
the
outlook
was
for
some
nearAmirex, noted that the exhibition
High Level Audience
term bumps in the road due to economic
industry is a strong industry with strong
The by-invitation-only event drew a
conditions, the rising cost of air travel
brands that bring stability to the market.
wide cross-section of industry leaders
and the nagging issue of obtaining U.S.
from Washington, DC to Santa Ana, CA.
visas for attendees from China. But things Power Lunch — Live
Among the attendees were presidents,
look brighter in the long term. “Focus
CEOs, CFOs, executive VPs, group
TSE Columnist Bob Dallmeyer brought
on the expansion, which is going to last a
VPs, show managers, leaders of trade
his highly acclaimed Power Lunch column
lot longer than the recession,” said Frank
show industry associations and other
to life with an interview of Chuck Yuska,
Chow, senior economist for TSE.
VIPs. Roughly 38% were new faces in
president and CEO of PMMI – The
Doug Ducate, president of the Center Packaging Machinery Manufacturers
the crowd – and hadn’t attended any
for Exhibition Industry Research (CEIR)
trade show industry event during the
Institute, during lunch at the Gold
and Terence Donnelly, vice president of
past twelve months. They took part in a
Summit. Yuska discussed the challenges
fast-paced summit in which most sessions Experient, drilled down into the industry
of keeping a large international event
with specifics. Ducate reviewed results
were one hour or less. The summit
such as PACK EXPO at the top of its
included presentations,
game in a time when
interactive dialogues
business consolidation
and a live interview.
is hampering attendance
Sessions were devoted
growth. He said one
to updates and
of his most serious
discussions of the
concerns is being able to
burning issues of
predict the future during
the day such as travel
the ongoing technology
challenges, inflation,
boom and making sure
the global economic
the PMMI shows are
slowdown, reaching
on top of it. “Some kid
the youth market,
in a garage somewhere
convention centers of
is going to invent
the future, tapping into
something that I need to
global opportunities,
know about and be part
and more.
of,” he said.
• Natural Products Expo West,
produced by New Hope Natural
Media, a division of Penton Media,
eclipsed the other shows and won
the Grand Award as “The Leader
in Green Initiatives.” The show’s
eco-friendly procedures touched
every facet of the show – some
55 points relating to the site, the
staff, the exhibitors, sponsors,
attendees, service contractors
and other vendors. For example,
show management uses paperless
technology when possible and
biodegradable paper stock
otherwise; reuses the majority of
signage and structures for three
years; has reusable badges; requires
green initiatives in all RFPs and
uses vendors that support the
green philosophy.
Trending & Spending
Panel Gives Forecast
During a special
live version of Trade
Show Executive’s toprated Trending & Spending
Looking Abroad
An intended discussion
on how the present
economic situation will
impact international
Looming Challenges. The Trending and Spending session focused on the near-term prospects for the economy
and the exhibition industry. The panel included (R-L): moderator Margaret Pederson, IAEE Chair-Elect, TSE economist show participation
Frank Chow, Doug Ducate, president and CEO of CEIR, and Terence Donnelly, vice president of Experient.
became a true discussion
October 2008
25
In the session on international participation, co-moderator Cherif Moujabber, president
and CEO of Creative Expos and Conferences, posed questions to the audience on global
expansion, currency exchange rates and the U.S. visa process.
when international experts Cherif Moujabber and Cliff Wallace
put the session in attendees’ hands. Topics addressed included
visas, currencies, international marketing and emerging markets,
particularly Asia.
Cherif is president and CEO of Creative Expos and
Conferences. Cliff is managing director of the Hong Kong
Convention & Exhibition Centre and Chairman of Hong Kong
– Shanghai Venue Management (Zhengzhou) Ltd. managing the
Zhengzhou International Convention and Exhibition Centre in
Henan Province, China. He is also the President of UFI, The
Global Association of the Exhibition Industry.
“The exchange rate is both a blessing and a hindrance,”
said Cherif. “Some feel the lower dollar will help international
businesses with the costs of exhibiting in the U.S. yet it may also
Bob Harar, CEO, National Trade
Productions, was among the show
organizers who shared their insights
during the give-and-take session.
26
October 2008
George Melnykovich, president and
COO of the Food Processing Suppliers
Association said his international
exhibitors are also manufacturers who
are vulnerable to the ups and downs of
the world economy.
Co-moderator Cliff Wallace, CFE, chairman of Hong Kong-Shanghai Venue Mgt., Ltd.
and president of UFI, said China’s strong GDP growth is key to the growth of its exhibitions
business.
hurt their ability to sell their resulting higher-priced goods.”
Asia was seen not only as a promising market for U.S.
organizers but as a necessary expansion for companies planning
on remaining in the elite ranks of the industry.
While the visa situation has improved somewhat, foreigners,
particularly Chinese, are challenged to prove that they do plan to
return to their native country. Organizers can help by providing
evidence of past attendance.
“Many organizers want to be in China and Russia and are
struggling to learn how those markets work,” Karen Savala, vice
president, customer service and outreach for Semiconductor
Equipment and Materials International (SEMI), said from the
audience during one of the lively give-and-take sessions.
Wallace added that Hong Kong’s influential exhibition
Charles McCurdy, CEO Canon
Communications, said international
expansion enables U.S. organizers to
reach those overseas customers who
prefer to attend shows on their own turf.
Randy Bauler, corporate relations &
exhibits director for the ACCN Exhibits
Dept., offered international insights
gained from his experiences at ACCN and
his tenure as chairman of IAEE.
phone marketing was becoming a “musthave” tool to attract young entrepreneurs
to trade shows and the seemingly quaint
idea of face-to-face marketing in an age
when even e-mail is starting to become
considered old-fashioned. “Show
managers think they are reaching them
through online marketing or e-mail, but
then they hear comments like, ‘Why would
I use something so slow?’” said Margaret
Pederson, president of Amirex and ChairElect of the IAEE.
Digital Relationships Take Center Stage,
Says Terry Jones, Keynote Speaker
The idea of speaking directly to an
actual person in a B-to-B setting is not
obsolete and can even be appealing to
the up-and-coming generation. Keynote
speaker Terry Jones, the former president
of Sabre and the founder of Travelocity.
Terry Jones, founder of Travelocity.com, delivered a keynote session urging veteran show executives to embrace the digital
com, opened the conference with a
future. He called instant communications and digital relationships the preferred means for attendees to get information, and also
dynamic
presentation on the importance
stressed that the quality of the content must remain high in order to make the best impression on customers.
of digital relationships. Jones made several
observations that successful business
market has generated steady growth year after year. “And that
strategies should incorporate. The first
growth is expected to continue for the next 10 years,” he added.
one — technology comes before technique — means improved
It was not as though organizers were ready to give up on
business processes often lag technological advances. For
the U.S. market. Organizers said they were prepared to compete
example, going way back in history, Alexander Graham Bell
and urged exhibition industry associations, particularly the
thought the telephone would be a tool for the deaf. Today,
International Association of Exhibitions and Events (IAEE)
we are still determining how best to use the Internet. In the
and Society of Independent Show Organizers (SISO) to start
meantime, markets have changed. Business is driven by speed and
using their influence to build up support for trade shows in
convenience, and buyers have more power. “We buy food at the
Washington.
gas station, take pictures with our phones and bank in grocery
“Why can’t the U.S. have a national strategy of making this
stores,” Jones pointed out. “Choices are made instantly,” he added.
country a great destination for trade shows?” asked Gary Shapiro,
“Using your cell phone, you can pay for parking or buy a soda
president and CEO of the Consumer Electronics Association.
from a vending machine.” Innovation is necessary, and companies
need to think like their customers.
Jones said show managers are grappling with the issue of
Reaching the Younger Generation
attendees booking outside the room block and dealing with
The industry titans were not about to rest on their laurels
online travel services undercutting the rates. He noted that
when it comes to the future. There was a consensus that cellDonald Grinberg, principal architect at HNTB Architecture, said in the Tech Trek session
that convention centers have become increasingly well-equipped with the latest technology to
improve the customer experience and soften the buildings’ environmental impact.
Zack Below, president & CEO of Webzack.com, said that while the younger generations
are hooked on digital communications, they would likely respond well to the face-to-face
experiences that trade shows offer.
October 2008
27
trade shows offer automated registration
and hotel bookings but rarely travel. He
suggested that show managers integrate
all three with the registration process and
go a step further: cross-sell perks such as
upgrades and transfers.
Jones concluded by emphasizing that
customers are searching the web, not
surfing the web, and businesses must
ask how their clients will find them. The
answer should be multi-channel. “Faceto-face is not going away, but it is no
longer enough. You need to build digital
relationships,” said Jones.
Reaching the Millennials
The goal of technology, according
to 23-year-old Zack Below, president
and CEO of webzack.com, is to get
professionals, particularly younger ones,
to use a social network and translate
that experience into a show visit. The
Millennium Generation is not coming
in droves to the show floor, said Below,
but they represent future buyers as
they rise in the corporate ranks. Show
organizers should be courting them
now. Below, a trade show attendee since
he was 14, said his tech-savvy peers
would become equally enthusiastic
about in-person events once they got
their foot in the door. He suggested
show organizers use the technology
which the Millenniums embrace
including viral marketing, social
networking and instant messaging.
Convention Centers of the Future
Technology isn’t just used to get
people in the door—it also opens the door
and impacts the users’ experience once
past the door. Donald Grinberg, principal
architect of HNTB Architecture, discussed
venue technology from the angle of how
it relates to people. Architects consider
several factors when designing buildings,
including productivity, sustainability,
user interfaces, event and management
integration and future proofing. New tools
help to improve these considerations.
Saving the Best for Last
The final session of the day addressed
the “burning questions” of the audience.
Moderated by Skip Farber, president
and CEO of MCF and Associates, and
Gary Shapiro, president and CEO of
the Consumer Electronics Association,
attendees were able to bring up subjects
that had not come up in the day-long
summit. The first question went to
Shapiro who organizes the largest trade
show in the U.S. An astute attendee
said that the International Consumer
Electronics Show (CES) often serves as an
indicator for the industry and wanted
to know what type of performance the
show is expecting in January. Shapiro
said the show had modified its space
to accommodate the enhancement of
the Las Vegas Convention Center, but
also noted that some exhibitors have
consolidated and some square footage
had been lost. He suggested organizers
consider economic conditions, industryspecific changes and event perception
as they forecast for future shows. From
there the discussion moved to politics and
the election (where Shapiro encouraged
the industry to become more active),
how to manage expectations as a show
hits critical mass (Farber suggested
a focus on buying power rather than
attendance numbers), how to maintain a
sense of community within large shows
(segmentation and communication),
the impact of air travel and the ratio of
national versus regional shows (a cyclical
process although top executives are rarely
found at regional events), the changing
retail model as more manufacturers begin
to sell directly to consumers (exhibitors
still benefit from media exposure and
image awareness if not distribution), and
innovation. “We need long-term planning
as a nation and an industry and we must
not be unwilling to change. ‘Pride cometh
before the fall,’” said Shapiro.
Survey Says….
Trade Show Executive is conducting
a survey of event participants and
sponsors to set the dates, site and
program for 2009. If you are interested
in serving on the Advisory Board, please
contact Darlene Gudea at dgudea@
tradeshowexecutive.com
Skip Farber, president of MCF & Associates, and Gary Shapiro, president and CEO of the
Consumer Electronics Association, fielded burning questions from the audience on a variety of
topics. Questions ranged from, “How will the outcome of the Presidential election impact our
industry?” to, “Is attendance growth still realistic in our industry with corporate consolidations
reaching critical mass in many sectors?”
Chris Gowe, vice president, GLM, a dmg world media business, shares some ideas with a
fellow attendee. The Gold 100 event offered ample time for networking among peers.
28
October 2008
Craig Erlanger, sales executive with the Las Vegas Convention and Visitors Authority takes
his shot during the golf outing at the Monarch Beach Golf Links. Kevin Rabbitt, president
and CEO of GES Exposition Services, looks on, along with Skip Farber, president of MCF &
Associates, and Gary Shapiro, president and CEO of the Consumer Electronics Association.
Golf sponsors Mike Reynolds, senior director, national sales, Atlantic City Convention and
Visitors Authority and Gary Musich, vice president, convention development, Atlantic City
CVA (second and third from left) are pictured with the First Place winners of the Gold 100
golf outing. The foursome included (far left) Marco Parrotto, national sales executive,
Hargrove, Inc., (far right) Tom Shimala, director, technical exhibition, RSNA, and Mark
Palm, executive VP, Champion Exposition Services (second from right). Not shown: Dorian
Dickinson, VP, development & strategy, PrivilegedAccess.tv.
Breakfast al fresco was served on the courtyard to get attendees off on the right foot at the
beginning of the morning summit sessions.
The Power Lunch session started out in the courtyard, where attendees enjoyed a second
helping of fine food and sunshine, then moved indoors for the live interview of Chuck Yuska.
Chris Lazar, director, strategic accounts, Reed Exhibitions, enjoys a break with Brian
Perkins, CEO of NGN – New Generation Network, and Chuck Yuska, president and CEO of
PMMI – Packaging Machinery Manufacturers Association.
Diane Stone, COO, footwear division, ENK International, LLC, socializes with Claudia
Flowers, executive vice president, Questex Media Group, Inc.
October 2008
29
Diane Bjorklund, TSE’s director of events, welcomes the Gold Honorees at the opening reception
at the inaugural Gold 100 Awards Gala & Summit. Bjorklund took the lead in organizing the event
from the ground up.
Darlene Gudea, publisher & editor of Trade Show Executive; television producer Bill Kurtis of
Kurtis Productions, and Diane Bjorklund, were the hosts of the three-day event.
Brian Casey, president & CEO of High Point Market Authority and Patricia Dwyer, senior
manager, SmithBucklin, took part in the networking at the opening reception.
Bill Kurtis mingles at the gala with Kathy Rivera, president, PrivilegedAccess.tv;
Rick Simon, president and CEO, United Service Companies, and Dorian Dickinson, vice
president, development & strategy, PrivilegedAccess.tv.
Darlene Gudea enjoys a light moment at the gala with Vicky Papageorge, president,
Victoria’s Event Productions, and Nancy Walsh, executive vice president, Reed Exhibitions.
Gold honorees were on the dance floor moments after Wayne Foster Entertainment of
Carlsbad, CA hit the stage. The party lasted well beyond 3 a.m.
30
October 2008
A soft-spoken president & CEO by day but a drum virtuoso at night, NAMM’s Joe Lamond
wowed the audience with his musical talents.
The NAMM Staff Infection with Show Director Kevin Johnstone playing the horns (not
pictured), got the crowd going as the gala celebration stretched into the night.
Arriving at the gala are Kevin
Johnstone, director of
trade shows for NAMM, Joe
Lamond, Dan Hayes,
executive director of convention
sales for SMG, Cherif
Moujabber, president,
Creative Expos & Conferences,
and Liz Crawford, group
director, Questex Media Group.
Lew Shomer (R), president of Shomex Productions and incoming executive director of SISO,
and Clare Shomer at the gala with David Korse, CEO of 5Net4 Productions.
Photo Credit: Laurel Hungerford Photography & Sherry Tesler
Remi Parrotto innocently
peeked into the ballroom to see
her daddy, Marco Parrotto
of Hargrove, Inc., and lit up
the room with her smile. We
quickly recruited her to help
congratulate the Gold 100
honorees. We’re betting that
20 years from now, she’ll be
running the show!
Darlene Gudea presents a dozen long-stemmed roses as a fragrant salute to “Lady Di” for a
job well done.
October 2008
31
All of us at
congratulate the
Gold 100 trade shows
and extend a special thanks
to the sponsors of the
Gold 100 Awards Gala & Summit
Gold Sponsors
Silver Sponsors
Bronze Sponsors
Supporting Association Sponsors
ESCA
Exhibition Services &
Contractors Association
T E C H T RE K
Why You Need to Understand an Exhibitor’s
‘Digital Body Language’
Vienna, VA – It will never replace face-toface meetings with prospective exhibitors,
but using a method of Internet traffic
analysis dubbed “digital body language”
can give trade show organizers a clue
about their behavior and help you clinch
the sale.
Back in the day when travel costs were
lower and time poverty wasn’t such a big
issue, your sales staff could meet with
prospective exhibitors in their office or at
other industry events. These well-traveled
road warriors served literally as your eyes
and ears in the field and could pick up
on the subtle hints from their customers
that indicated what buttons needed to be
pushed to close a sale.
But with rising travel costs and an
increasingly far-flung customer base, the
sales process is becoming increasingly
handled on the phone or online. This
may be more efficient but lacks the extra
personal touch that a face-to-face meeting
offers. “Previously you could look at
the furrowed brows and crossed arms
in the room,” said Steven Woods, chief
technology officer for Eloqua. “That all
disappeared when that information was
conveyed online.”
Eloqua, based in the Virginia suburbs
of Washington, DC, is one of a handful
of software firms that has developed
solutions to study digital body language,
which is basically the analysis of who
is accessing content from a company’s
website and whether these visitors are
potential customers or tire-kickers.
“The conduit for that information
always was the sales person,” Woods told
Trade Show Executive. “They would be
the ones who provided prospects with
references, case studies, specifications and
explanations. Now, people can get all of
that online themselves.”
So it is now up to the marketing or
IT department to keep the show sales
department informed on who is sniffing
around in cyberspace for information
34
October 2008
about attending or exhibiting. Equally
important is determining who the sales
team should reach out to and what their
level of interest is.
Woods asked, “What information did
the person look at or not look at? What
did they react to? What clues does that
give you about what stage of the buying
process they are in?” Woods elaborated
on this up-and-coming marketing tool
in a recent webcast on international
marketing that also featured Mike Gospe,
principal of KickStart Alliance and author
of Marketing Campaign Development: What
Marketing Executives Need to Know About
Architecting Global Integrated Marketing
Campaigns.
Monitoring a website for telltale signs
that a prospective customer is ready to bite
hastens the sales process. And the growing
sophistication of analytical and tracking
software make the task ever-easier.
Levels of Interest
A good website is critical to
interpreting digital body language. There
should be plenty of content that appeals
to a range of needs and covers the entire
purchasing process. “You stitch all of
the activities together in a way that leads
the prospect through the entire sales
process,” said Gospe.
By looking at the pattern of the
website visits, the sales reps are better
able to tailor their sales pitch to the
specific company and dole out specific
information that is more appropriate for
the level of interest. And those leads that
convey that they are “just looking” don’t
have to be discarded either. They can be
monitored further or nurtured along until
they are ready to make a purchase.
Defining a Lead
But monitoring digital body language
is by no means a form of auto pilot.
Perhaps the most important step is
getting marketing and sales to agree on
what exactly makes a website visitor a
qualified lead. In an unscientific poll of
the webinar viewers, half stated that they
tend to get snowed under by low-quality
leads.
There are no universal metrics to
separate the tire-kickers from the serious
prospects, which makes it important for
each company to develop their own set of
criteria for website monitoring. Agreeing
on what website activities translate to a
hot lead is the beginning of a productive
partnership between the marketers who
interpret the digital body language of
website visitors and the sales force that
steps in to close the deal.
Reach Steven Woods at (416) 8493233 or steven.woods@eloqua.com; Mike
Gospe at (650) 464-7662 or mikeg@
kickstartall.com
How to Read the
Digital Body Language
of Web Visitors
Monitoring the digital body language
of visitors to your website provides
clues that will help determine if they
are just visiting or are qualified leads
that are ready to be contacted by
your sales force. Steven Woods, chief
technology officer for Eloqua, shared
these tips for “reading” your web
visitors:
1. Track the types of content being
accessed to determine how far
along they are in the buying process.
2. Detect increases in the level of
interest among apparent nonprospects.
3. Watch for the presence of senior
decision-makers on the website.
4. Measure the effectiveness of online
marketing campaigns.
5. Segment the visitors into
appropriate groups and tailor a sales
strategy to their needs.
T E C H T RE K
The Power of 5 when Dealing with the Media
By Nicole Burnes, assistant editor
In the current climate of economic
uncertainty, most executives are focusing
their attention on building revenue and
cutting costs to shore up their bottom
line. This leaves very little time for
responding to media inquiries. However,
becoming a media-recognized industry
expert has never been more important,
says Richard Virgilio, managing director
4.
Think of “five” when
preparing for an interview:
1. Five Points. Before
your interview, develop five
concise message points. “If
you have more, you will come
across as rushed and rehearsed,
instead of giving the reporter
the well-defined content
needed to build a strong story,”
says Virgilio.
The
Power of
2.
Five Questions.
Even though you are the
one being interviewed, it’s
important to come to an
interview with questions for
the reporter. Here are some
suggestions: What segment
of your readership is this
article aimed at? What is the
tone of the article? Would
you like research or metrics
to document the facts? When
do you plan to run the article?
How can I help you further?
Five counts.
Immediately before a print
or broadcast interview, get
your thoughts together and
count to five. If you are not
composed, alert and focused,
the interviewer will sense your
tension or lack of confidence.
The reporter may lose interest,
or worse, catch you off guard
and dig into subjects that you
won’t be prepared to steer them
away from.
5.
Five Seconds. Give
a sound byte that is no longer
than five actual seconds - that
is fairly long if you count it out.
Anything longer will almost
surely be edited or deleted.
Keep a clock on your desk with
a second hand for reference.
“Each time you decline a media
inquiry, or are overlooked by the
media, you deliver an advantage
to your competitors that you
can never win back,” said
Virgilio. “Now is the best time
for you - or one of your top
executives - to become a media
star, sought out by reporters and
producers for your insight on
breaking news.”
3.
Five Sentences.
Increasingly, reporters
on deadline are e-mailing
questions to their proven
experts to add professional
insights and commentary
to their stories. “Answer the
questions directly, using no
more than five sentences,”
Virgilio advises.
of PayPerClip public relations. By
becoming the go-to person for the media,
you will achieve a simple, cost-effective
way to increase revenue and exposure for
your company.
Reach Richard Virgilio at
(800) 970.9192 or RVirgilio@
PayPerClip.com
October 2008
35
P o w e r L u nch
CHUCK YUSKA
Packaging Bold
New Ideas
Photo: Laurel Hungerford Photography
Just four days before the 75th
anniversary celebration of the Packaging
Manufacturing Materials Institute,
PMMI president Chuck Yuska traveled
cross-country to participate in TSE’s
inaugural Gold 100 Awards Gala &
Summit as an honoree. He also became
the first live interview for Power Lunch
at the summit. Yuska is no stranger to
being the first and the largest. He has
been an integral part of the growth of
PMMI and PACK EXPO since joining
the association 18 years ago. Today,
PMMI has three shows, including the
largest packaging show in the Western
Hemisphere at 1.1 million net square feet;
an award-winning magazine; and the
“Most Used” packaging site, according
to Google and Yahoo. He created PACK
EXPO Services, thus becoming the first
and only association to function as its
own general trade show contractor. He is
a former chairman of the board of the
Center for Exhibition Industry Research
(CEIR). It took vision, teamwork and
flawless execution to accomplish all this.
Here is how he did it.
36
September 2008
Bob: How is PMMI structured to handle
three major annual events?
Chuck: We are a trade association with
42 full-time employees including 37 in
Arlington, VA, three in China and two
in Mexico. We are organized similarly
to other associations, with five divisions
headed by a vice president. Our trade
show department has only seven people,
headed by Jim Pittas, whom I consider
one of the best managers in the business.
When we get near show time, all 42 staff
members get involved. They all have
a function to fulfill, they all go to the
shows, and they all have a stake in our
success.
Bob: How do you handle the peaks and
valleys in your program?
Chuck: We now have more peaks
than valleys, making us work smarter
and better. One of the initiatives we
implemented three years ago with our
manufacturers was to offer seminars
about becoming better companies. We
offered sales and marketing seminars,
“lean” manufacturing courses, innovation
techniques, etc. Then it occurred to me
last year that as an association, we needed
to do many of the same things we were
helping our members do, particularly
when it came to handling our peak
workload.
Bob: How did you implement these ideas
at PMMI?
Chuck: I sat in on a “lean” seminar and
realized that you can “lean” anything, so
we are now getting rid of our internal
muda – that’s Japanese for “waste.” Our
first step was very interesting: everyone
in the office had to find something they
could stop doing and nobody would
notice its absence. It was amazing how
many inconsequential things we were able
to abandon!
Bob: For example?
Chuck: We reviewed the exhibitor
qualification process, removed steps that
did not add value, and streamlined the
process down from a couple of weeks
to about two days. The next thing we’re
doing, with the guidance of an outside
consultant, is mapping all of our trade
show functions to
see how we can
streamline all of
our operations.
At the same time,
we are working
on our teamwork
and efficiency in
decision making.
Bob: Are these
similar to the
“two-pizza teams”
favored by Google?
Chuck: We
do keep them
small. And we
put people on
the team who are
closest to the work,
so we push our
decision-making
further down the
organizational
structure.
Food for Thought. PMMI President Chuck Yuska ( R) was ‘grilled’ during a live
Power Lunch interview by Bob Dallmeyer (L) at the Trade Show Executive Gold
100 Summit & Gala. He told Bob and the audience of large-show producers
about the growth of PACK EXPO and his future plans for the brand.
Bob: Changing the subject, your shows
are known for many firsts, such as
managing your service contracting
services in-house. How is that going?
Chuck: The first year it cost us more
than we anticipated, but we quickly
learned from our mistakes, and have
improved considerably since. From the
very beginning, our customer service
scores were through the roof, which was
the primary reason we began doing this
in the first place. We started PACK
EXPO Services in 2004 and I want to
make this clear: we do not function like
the general service contractors in the
North American trade show industry.
We hire subcontractors to do our work
and we manage them. Freeman and The
Expo Group are our partners. However,
we take charge of the material handling
to keep costs down for our exhibitors
to ensure that they keep bringing their
heavy machinery to the show. To do this,
we package the cost of drayage into our
space rate.
Bob: Has this made a big difference?
Chuck: It truly has. An additional benefit
is that we are closer to our customers
than ever before and can help them plan
their exhibits better. For example, we
can alert them when they are wasting
money and can immediately advise them
of a more cost-effective approach. We
can remind them when the deadline for
advance order discounts is approaching
and urge them to place their orders
for those services to save money. One
of our biggest exhibitors was having
problems coordinating its ten divisions
and their labor bill was huge. We brought
them into McCormick Place in Chicago
last week to meet with the electricians,
plumbers and others to plan their movein efficiently and reduce their costs.
Bob: Is PACK EXPO Services a profit
center?
Chuck: We do make some money on
our services, but the overriding goal is
improving the customer experience. The
association is absorbing a much bigger
chunk of the show management expenses
than before.
Bob: You were one of the first to use
attendee-profile technology to help
visitors pre-plan their show visit and
schedule meetings with exhibitors. How
October 2008
37
is this evolving?
Chuck: We work with BDMetrics to
generate solutions for our visitors.
We have huge horizontal shows and
our attendees are staying fewer days.
Previously, when they were looking for
specific solutions, they used to walk
from one end of the convention center
to the other to find exhibitors with
answers. One solution would have been
to arrange exhibitors by categories, but
our exhibitors by and large offer whole
solutions and this wouldn’t work. Our
solution was to help the visitors connect
more efficiently with the exhibitors using
technology. Every visitor has a personal
portal to schedule meetings and pre-plan
show visits. The first year we had 40%
usage, which didn’t thrill us. By the third
year, we had 75% usage. In Las Vegas last
year, we had 25,000 connections between
attendees and exhibitors.
Bob: In the last ten years, many new
threats to society surfaced such as
package tampering, bioterrorism and
counterfeiting. As an association, how did
you and your members respond?
Chuck: Post 9/11, the major consumer
products companies came to the industry
and PACK EXPO to find solutions
to protect products. The industry
responded with tamper-proof packages,
RFID technology to trace and track
certain packages, and metal detection
improvements.
Bob: How did your events present these
solutions?
Chuck: Our shows prominently featured
these innovations in a product security
pavilion. We also launched regional
conferences, particularly dealing with
tracking and tracing with RFID. If a
brand gets tainted, immediate solutions
are needed, and the industry trusts the
PACK EXPO brand to find what they
need from the supplier community.
Bob: How do you incorporate the green
movement into your events?
Chuck: Two years ago, in a keynote
address in Chicago, Wal-Mart introduced
a ‘sustainability scorecard’ that literally
shook up our manufacturers. They
38
October 2008
Step Right Up. Chuck and members of the PMMI show staff have all the bases covered as they convene
at the opening of another PACK EXPO show.
were going to rate packaging on waste,
recyclability and several other factors.
We responded two ways: first, we have
a strong emphasis on sustainability
solutions in our conference program
to educate attendees on what it is all
about. Second, we are helping exhibitors
promote their “green” solutions with a
special logo that easily identifies them.
Bob: What else do you “green” at your
events?
Chuck: We don’t print a directory
because it ends up in the trash or left
in hotel rooms. Nobody noticed,
except one exhibitor. We are working
with McCormick Place on ways to get
exhibitors to separate their leftover
waste at the end of the show so it can be
recycled. If they don’t separate it, we’re
evaluating whether to instruct exhibitors
to remove it themselves or we may charge
them to take it away.
Bob: Do you partner with a local show
producer for your Mexican event?
Chuck: We bought into the packaging
show about 15 years ago and worked
successfully with Elena Maribona, whom
you know. She retired two years ago and
we purchased 100% of the show. We’re
now using a third party and will bring
management in-house next year.
Bob: Do you have plans to expand into
China or the Middle East?
Chuck: Not at this moment. We organize
pavilions and take them to all the leading
events in each region.
Bob: You have been successful in drawing
a high percentage of global visitors. What
are some of the challenges you overcame?
Chuck: We are committed to this effort
for the long haul. First, we had to
benchmark what we were doing. We
spoke with our friends at the Consumer
Electronics Association to see how much
they spent per international attendee and
found that we were low, so we increased
our expenditures immediately. We
within the industry
in order to meet our
attendees’ needs
when they come to
our show, read our
magazine or leverage
our website. And a
successful trade show
helps all of these
efforts which is why
we have a simple
motto at our shop:
“It’s the trade show,
stupid.”
Bob: What other
issues are impacting
your members
currently?
Chuck: Our
manufacturing
members are finding it tough to attract
employees at all levels. We invest a lot
with 30+ partner-schools to train qualified
people, including two-year technical
schools and four-year universities. We
also help with their curricula to develop
quality technicians and engineers all over
the country.
Leaders of the Pack. Chuck Yuska and George Melnykovich, president &
COO of the Food Processing Suppliers Association, have built the co-located
PACK EXPO and PROCESS EXPO events into the largest trade show in the
Western Hemisphere for the food, beverage and pharmaceutical industries.
also leverage the U.S. Department of
Commerce to identify growth prospects
in several countries and then visit the local
commercial officers. We also nurture
great relationships with similar trade
associations in Europe and Brazil.
Bob: You also get assistance from your
host cities, correct?
Chuck: Yes, we leverage our host cities
by taking part in their missions to target
countries. For example, we went to
India with Las Vegas and we increased
our Indian visitors by 20% the first year.
Chicago is also organizing such visits,
and they also helped us promote our next
show at our pavilion in Germany – with
Chicago promotion materials and some
dollars. If your host city isn’t doing that
for you (speaking to the audience), I suggest
you encourage them as it does have a
great payback.
Bob: How do you see yourself — as
an association executive, a packaging
professional or a trade show/conference
organizer?
Chuck: I have to be all three. We have
550 members who expect all the usual
association member services, and our
team needs to know what business issues
they face in order to serve them. I
also have to have a strong fundamental
understanding of the role packaging plays
Bob: Your hallmark is making attendees
the center of your business. What’s
the biggest challenge with growing this
group?
Chuck: I don’t think it’s going to grow.
Let me give you an example: Kraft used
to send 250 people to our show and
Nabisco sent an additional 200. When
Kraft bought Nabisco, they didn’t send
the same numbers. They still control the
same dollars, but with fewer people – and
this is the message to our exhibitors: it’s
about the quality of the visitors, not the
quantity anymore.
Bob: The IT sector is changing how we
do business. How have you embraced the
Web 2.0 technologies?
Chuck: That’s what our meeting platform
is about: personalization, content, etc.
We now have PACK Expo TV which
generated $400,000 in revenue in the
first year. We understand we need to do
more in the social networking area, and
are evaluating LinkedIn, Facebook and
others.
Bob: How did you get started in this
industry?
Chuck: By accident, like most of us.
I needed a job after college and my
brother’s father-in-law worked for the
American Meat Institute and they needed
an assistant to the assistant in the show
department. That was in 1974 and the
rest is history.
Bob: Who were your mentors?
Chuck: PMMI members are my best
friends and mentors. But my primary
mentors are the chairmen that I’ve
worked with over the past 19 years.
Bob: What qualities will future show
organizers need to succeed in this
industry in the next ten years?
Chuck: Hire people smarter than you are.
You also need people who can see out
into the future.
Bob: What keeps you awake at night?
Chuck: Besides my aches and pains,
it’s mostly making sure we are part of
“the next thing” in our industry sector,
whatever that is. Some kid in a garage
somewhere is going to invent something
that I need to know about and be part of.
Contact Chuck Yuska at 703-243-8555 or
cyuska@pmmi.org
Bob Dallmeyer is
Past Chairman of
both the International
Association of
Exhibitions and
Events (IAEE)
and the Trade
Show Exhibitors
Association (TSEA),
Bob Dallmeyer
as well as a former
Director of the
Center for Exhibition Industry Research
(CEIR). In 2006, he was inducted into the
Convention Industry Council’s “Hall of
Leaders.” Contact Bob at 323-934-8300 or
bdallmeyer@tradeshowexecutive.com
October 2008
39
Pardon
our
Dust
By Renee DiIulio, senior editor, news & directories and
Nicole Burnes, assistant editor
Nearly 700,000 SF of Exhibit Space Added to the Inventory This Year
Carlsbad, CA – The inventory of prime
exhibit space in North America swelled
to nearly 700,000 square feet this year,
and meeting space increased by over
550,000 square feet, according to Trade
Show Executive’s Pardon Our Dust: A SemiAnnual Report of New Convention Centers and
Expansions. Through the year 2012, new
builds, expansions and renovations will
add even more – 5.6 million square feet
of prime exhibit space and 2.4 million
square feet of meeting space once they
are completed. This construction activity
will stretch across 18 states in the U.S.,
four provinces in Canada and two states
in Mexico. By the time most of these
convention centers are completed, the
current economic slowdown will be a
distant memory.
In the meantime, the weakened
economy has shouldered the blame
for delaying some new facilities and
expansions, namely the Echelon Complex
in Las Vegas and the Jacob K. Javits
Convention Center in New York, which
are now on hold.
To track the latest information on
who’s expanding, renovating and building
anew, this semi-annual report includes a
construction calendar on page 42; detailed
listings starting on page 44; and a list of
additional facilities and expansions in the
early discussion stages on page 54.
Trade Show Executive Snapshot: Crunching the Numbers
This sixth edition of Trade Show
Executive’s semi-annual Pardon Our
Dust Report analyzes 42 convention
centers which are in the construction
phase. An additional 30 facilities are in
the early development stages and are
noted on p. 54.
Here are some fast facts about the
current construction activity:
• Of the 42 centers analyzed in
this report, 12 are new facilities
under construction and 30 are expansions.
• Ten convention centers completed
construction this year. Three
were new builds and seven were
expansions.
40
October 2008
• Of the 30 proposed centers in the
planning stages (see p. 54), 10
would be new facilities, 18 would
expand existing centers and 2 would
renovate only.
• The facilities completed this year
have added 695,100 square feet
of prime exhibit space and 576,021
square feet of meeting space.
• The projects underway will add a
total of 5,648,358 square feet of
prime exhibit space and 2,441,633
square feet of meeting space when
completed.
• Of this, expansions will be
responsible for 4,353,775 square
feet of prime exhibit space and
1,216,766 square feet of meeting
space.
• New facilities will add 1,294,583
square feet of prime exhibit space
and 1,224,867 square feet of
meeting space.
• New builds average 129,458 square
feet of prime exhibit space and
158,108 square feet of meeting
space.
• Reflecting the continued trend
of increasing meeting space, the
average exhibit-to-meeting space
ratio for expansions underway
dropped to 3.7 from 4.2; the ratio
for new facilities fell again, to 0.85
from 0.93.
A modern update of the archetypal fieldhouse design, Lucas Oil Stadium utilizes advanced engineering in this all-weather,
multi-purpose venue sporting a retractable roof,
seating for 63,000 fans, 12 meeting rooms and
183,000 square feet of exhibit space. But wait,
we’re not done, yet. The completion of Lucas
Oil Stadium in August 2008 will clear the way for
Phase V expansion of the Indiana Convention
Center. In 2010, ICCLOS will total 747,000 square feet of exhibit space for trade shows and 188,000 square feet of meeting
space. By any standard, it’s a monumental achievement for the city of Indianapolis. Not so much, for our competition.
317.262.3400 | www.icclos.com
Construction
Calendar
An Overview of 2008 and a Look to 2012
2008
2009
1st Quarter
• International Exposition Center (I-X) Center, Cleveland, OH
• The Renaissance Montgomery Hotel & Spa at the Convention Center, Montgomery, AL
1st Quarter
• Caesars Palace, Las Vegas, NV (2009)
• Concord Resort & Golf Club, Kiamesha Lake, NY (2009)
• Jackson Convention Complex, Jackson, MS
• Lancaster County Convention Center, Lancaster, PA
• Northlands, Edmonton, AB, Canada (2009)
• Ocean Center, Daytona Beach, FL
• Greater Philadelphia Expo Center at Oaks, Reading, PA (2009)
2nd Quarter
• Carolina First Center, Greenville, SC
• Foxwoods Resort Casino & MGM Grand at Foxwoods,
Mashantucket, CT
• Gaylord National Resort & Convention Center,
National Harbor, MD
• JW Marriott Desert Ridge Resort & Spa, Phoenix, AZ
3rd Quarter
• Dena’ina Civic & Convention Center, Anchorage, AK
• Expo Square, Tulsa, OK
• International Centre, Mississauga, ON, Canada
• Raleigh Convention Center,
Raleigh, NC
4th Quarter
• Phoenix Convention Center,
Phoenix, AZ
• Expo Guadalajara, Guadalajara, Jal
• Expo Imperial, Acapulco, Gro
2nd Quarter
• Direct Energy Centre, Toronto,
ON, Canada
• Hard Rock Hotel & Casino
Las Vegas, Las Vegas, NV
• Pasadena Convention Center, Pasadena, CA
• Vancouver Convention & Exhibition Centre, Vancouver, BC, Canada
3rd Quarter
• Calgary Stampede Park, Calgary, AB, Canada
• Santa Clara Convention Center, Santa Clara, CA
4th Quarter
• ARIA Resort & Casino (CityCenter), Las Vegas, NV
• Greater Columbus Convention Center, Columbus, OH
• Embassy Suites Pleasant Grove
Hotel, Convention Center & Spa, Pleasant Grove, UT
• Grand Hyatt Las Vegas at the Cosmopolitan Resort & Casino,
Las Vegas, NV
• IPSCO Place, Regina, SK, Canada
• Mississippi Coast Coliseum & Convention Center, Biloxi, MS
• SeaGate Convention Centre,
Toledo, OH
2010 & Beyond
(See also p.54 for a list of projects in the early discussion phase)
1st Quarter 2010
• Charlotte Convention Center, Charlotte, NC
• JW Marriott San Antonio Hill Country Resort & Spa, San Antonio, TX
• Myrtle Beach Convention Center, Myrtle Beach, SC (2010)
• Pennsylvania Convention Center, Philadelphia, PA (2010)
• Tulsa Convention Center,
Tulsa, OK (2010)
• Waco Convention Center, Waco,
TX (2010)
2nd Quarter 2010
• Las Cruces Convention Center,
Las Cruces, NM
4th Quarter 2010
• Indiana Convention Center &
Lucas Oil Stadium, Indianapolis, IN
• Irving Convention Center, Irving, TX
2011
• Gaylord Opryland Resort & Convention Center, Nashville, TN
• Las Vegas Convention Center,
Las Vegas, NV
• Niagara Convention & Civic Centre, Niagara Falls, ON, Canada
2nd Quarter 2011
• Ottawa Congress Centre,
Ottawa, ON, Canada
2012
• Tropicana Resort & Casino,
Las Vegas, NV
To Be Determined
• AmericasMart, Atlanta, GA
• Jacob K. Javits Convention Center, New York, NY
• The Meeting Center at Echelon,
Las Vegas, NV
• New Orleans Morial Convention Center, New Orleans, LA
• The UnConvention Center, Pier 94, New York, NY
42
October 2008
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October 2008
43
By Renee Di Iulio, senior editor, news & directories
A Semi-Annual Report of New
Exhibition Centers & Expansions
***Trade Show Executive magazine uses “prime exhibit space” as the primary metric for convention
center exhibit space, rather than total exhibit space, which can be misleading. Prime exhibit space
refers strictly to exhibit space within dedicated exhibit halls, whether contiguous or not. It excludes
meeting space, ballrooms, pre-function areas and outdoor space, which are listed in other sections of
the chart.
Exhibition FacilityExisting Space
Post ConstructionKey Features
Management
ARIZONA
Phoenix
Phoenix Convention Center
Prime Exhibit Space: 207,000 sf
100 North Third St.
Meeting Space: 92,000 sf
Phoenix, AZ 85004
55 Breakout Rooms
www.phoenixconventioncenter.com
See
our ad
on page 43
Prime Exhibit Space: 645,500 sf 21,000 sf conference center is IACC certified. Flex Space: 45,000 sf
120 Breakout Rooms
Completion Date: Dec. 2008
Phase: Construction more than
50% complete
City of Phoenix owned and managed.
Jay Green, Director, (602) 262-6225;
jay.green@phoenix.gov.
Kathy Schultheiss, Deputy Director, Sales &
Marketing, (800) 282-4842;
kathy.schultheiss@phoenix.gov.
CALIFORNIA
Pasadena
Pasadena Convention Center
Prime Exhibit Space: 80,000 sf Includes 3,000-seat Pasadena Civic
300 E. Green St.
Auditorium. $121.6 MIL expansion to Pasadena, CA 91101
18 Breakout Rooms
Completion Date: Spring 2009 include 25,000 sf ballroom and 28,000
See
www.pasadenacenter.com
Phase: Construction more than sf meeting space. Walking distance to
our ad
50% complete
to 4 hotels, 200 shops and restaurants.
on page 45
Santa Clara
Santa Clara Convention Center
Prime Exhibit Space: 122,400 sf The new 22,400 sf of space is flexible 1850 Warburton Ave.
and can be used for exhibits or meetings.
Santa Clara, CA 95050
25 Breakout Rooms
Completion Date: Summer 2009 607-seat theater. Column-free exhibit hall.
www.santaclara.org
Phase: Construction
Wireless access throughout. Over 2,000
free parking spaces. On-site UPS Store.
Michael Ross, CEO, (626) 793-2122; mross@pasadenacenter.com.
James Canfield, Executive Director,
(626) 793-2122; jcanfield@pasadenacenter.com.
Monica Smith, Director of Sales,
(800) 307-7977; msmith@visitpasadena.com.
Steve Van Dorn, President & CEO,
(408) 380-1231; steve.vandorn@santaclara.org.
Annette Manhart, Vice President of Convention Sales,
Marketing & Services, (408) 380-1239;
annette.manhart@santaclara.org.
FLORIDA
Daytona Beach
Ocean Center
Prime Exhibit Space: 160,000 sf Facility includes an arena and conference
101 N. Atlantic Ave.
center. Located on “World’s Most
Daytona Beach, FL 32118
18 Breakout Rooms
Completion Date: Jan. 2009
Famous Beach.”
www.oceancenter.com
Phase: Construction
Rick Hamilton, Director,
(386) 254-4500; (800) 858-6444;
rhamilton@oceancenter.com.
Lori Hunter, Director of Sales,
(386) 254-4500; (800) 858-6444;
lhunter@oceancenter.com.
GEORGIA
Atlanta
AmericasMart
Prime Exhibit Space: TBD
3 buildings, 8 exhibit floors. Connected
Brian Quirk, Exec. Dir. of Sales & Marketing,
240 Peachtree St., Ste. 2200
Meeting Space: TBD
to 1,100-room Westin; walking distance
(404) 220-2686; bquirk@americasmart.com.
Atlanta, GA 30303 30 Breakout Rooms
Breakout Rooms: TBD
to 10,000 hotel rooms.
Ashley Cooper, National Sales Manager,
www.americasmart.com
Completion Date: Groundbreaking
(404) 220-2657; acooper@americasmart.com.
Phase: Demolition completed
44
October 2008
© Pasadena CVB 2008
SIMPLY MORE
SPACE
Pasadena’s Jet Propulsion Lab sent a mission to
Mars in hopes of finding life in outer space.
Whatever your mission is, you’ll find everything your audience needs just steps away from our $150 million
renovated convention center and hotels. Starting Spring 2009, the Pasadena Convention Center will provide
you with more space, more meeting rooms and even a new ballroom.
Call 800.307.7977 to reserve your space and enjoy the art, the culture, the indoors and out of a worldrenowned city found at VisitPasadena.com. You couldn’t be more welcome – no matter what planet you’re from.
To book your meeting, visit us at PasadenaMeetings.com
October 2008
45
2008 Semi-Annual Report | New Convention Centers & Expansions
Management
INDIANA
Indianapolis
Indiana Convention Center &
Prime Exhibit Space:
Lucas Oil Stadium (LOS)
Convention Center: 312,300 sf
100 S. Capitol Ave.
LOS: 183,000 sf
Indianapolis, IN 46225
Meeting Space:
www.icclos.org
Convention Center: 108,260 sf/
36 Breakout Rooms
LOS: 13,000 sf/
12 Breakout Rooms
See
our ad
on page 41
Prime Exhibit Space:
Convention Center: 566,300 sf
LOS: 183,000 sf
Meeting Space:
Convention Center: 144,805/
83 Breakout Rooms
LOS: 13,000 sf/
12 Breakout Rooms
Completion Date:
Convention Center: Late 2010
LOS: Opened August 2008
Expansion figures are estimates only.
Connected by skywalk to 8 premium
hotels; 15 minutes from the airport.
State-of-the-art Internet and data services.
RCA Dome networking to be torn down.
Capital Improvement Board: Barney
Levengood, Executive Director, (317)
262-3403; barney.levengood@icclos.com.
Linda Addaman, Director of Marketing &
Sales, (317) 262-3404; linda.addaman@icclos.com
LOUISIANA
New Orleans
New Orleans Morial Convention Center
Prime Exhibit Space: 1,100,000 sf Prime Exhibit Space: TBD
$60 MIL renovation completed. Confer-
900 Convention Center Blvd.
Meeting Space: TBD
ence center planning underway. Located
New Orleans, LA 70130
140 Breakout Rooms
Completion Date: TBD
within walking distance to 20,000 hotel
www.mccno.com
Phase: Proposed
rooms, world-class restaurants and
arts district.
Robert L. “Bob” Johnson, President &
General Manager, (504) 582-3001.
Tim Hemphill, Executive Director of Sales
& Marketing, (504) 582-3023; themphill@mccno.com.
Keith Levey, Director of Sales,
(504) 582-3023; klevey@mccno.com.
MISSISSIPPI
Biloxi
Mississippi Coast Coliseum & Prime Exhibit Space: 125,000 sf
Convention Center Meeting Space: 30,000 sf
2350 Beach Blvd.
16 Breakout Rooms
Biloxi, MS 39531
www.mscoastcoliseum.com
Prime Exhibit Space: 200,000 sf Located directly across from the beach.
Reconstruction is underway with
23 Breakout Rooms
expansion to take place when complete.
Completion Date: Oct. 2009
Phase: Repair and construction
Jackson
Jackson Convention Complex Prime Exhibit Space: 21,000 sf
Prime Exhibit Space: 60,000 sf 25,000 sf ballroom; 33,000 sf pre-function
105 E. Pascagoula St.
13 Breakout Rooms
20 Breakout Rooms
space; 382-seat theater, column-free;
Jackson, MS 39201
Completion Date: Early 2009
dual-loading docks; state-of-the-art
www.visitjackson.com
Phase: Construction more than telecommunications; crystalline folding glass.
See
50% complete
our ad
on page 47
Paula April, Director of Marketing,
(228) 594-3700; papril@mscoastcoliseum.com.
Managed by SMG. Linda McCarthy, General Manager,
(601) 960-2321; lmccarthy@
jacksonconventioncomplex.com.
Capital City Convention Center Commission:
Rosemary Maxey, Office Manager,
(601) 960-2321;
rmaxey@capitalcityconventioncentercomplex.com.
NEVADA
Las Vegas
Caesars Palace
Prime Exhibit Space: 110,000 sf $1 BIL 2-level facility; 2 ballrooms expand
3570 Las Vegas Blvd. South
to 55,000 sf each; 2 boardrooms; break-
Las Vegas, NV 89109
56 Breakout Rooms
Approx. 100 Breakout Rooms
outs; promenades; banquet kitchens;
www.lvmeetingsbyharrahs.com
Completion Date: 2009
support facilities; terrace. New 665-room
Phase: Construction
Octavius Tower to adjoin Augustus Tower.
ARIA Resort & Casino (CityCenter)
New Facility
9882 Frank Sinatra Dr. 36 Breakout Rooms
Las Vegas, NV 89109
Completion Date: Late 2009
www.citycenter.com
Phase: Construction
Grand Hyatt Las Vegas at the New Facility
Cosmopolitan Resort & Casino
Las Vegas, NV 89109
www.cosmolv.com
Gary Selesner, President,
(877) MEET-702; lvmeetings@harrahs.com.
John Unwin, General Manager,
(877) MEET-702; lvmeetings@harrahs.com.
Michael Massari, VP Meeting Sales & Operations,
Las Vegas, (877) MEET-702.
4,000-room resort and casino; 300,000 sf Stephanie Windham, Director of Sales,
meeting and pre-function space, 4 ballrooms, (702) 590-7171; swindham@citycenter.com.
36 meeting rooms, 2 boardrooms; 76-acre
multi-use development of boutique hotels,
condo hotel and 500,000 sf retail/entertainment.
Prime Exhibit Space: 75,000 sf Vertical design of steel and glass.
40 Breakout Rooms
Completion Date: Late 2009
Phase: Construction
Jennifer Herring, Director of Sales,
(702) 309-6303; jherring@hyatt.com.
46
October 2008
For
your next
tradeshow,
why not trade up?
Many cities have convention centers that are stuck outside the city itself. Yet, when you host a
conference, meeting, or tradeshow somewhere, you usually want to do something else while you’re
there. Take in an art exhibit. See a pro ball game. Catch a blues show. That’s why you’ll be happy
to know about the new Jackson Convention Complex underway in the heart of downtown Jackson,
Mississippi. Scheduled to open in early 2009, this crystalline showplace will be integrated with the
Mississippi TelCom Center already open for business. The combined 330,000-square-foot
facility will offer luxurious exhibit and meeting space, together with the very latest in conferencing
technology. And it’s all just a few steps away from lots of other fun stuff. Call 877.383.MEET or visit
jacksonconventioncomplex.com today for details.
October 2008
47
Management
NEVADA (continued)
Hard Rock Hotel & Casino Meeting Space: 12,000 sf
Las Vegas
455 Paradise Rd.
Las Vegas, NV 89169
www.hardrockhotel.com
Meeting Space: TBD
Completion Date: Mid-2009
Phase: Design
Completed expansion of 60,000 sf
exhibit and meeting space. Rooms
and gaming space to be added as
well.
David Sukala, Assistant Director of Sales,
(702) 693-4309; davidsu@hrhvegas.com.
Las Vegas Convention Center
Prime Exhibit Space: 1,970,000 sf
3150 Paradise Rd.
Las Vegas, NV 89109
144 Breakout Rooms
www.lvcva.com
Prime Exhibit Space: 2,039,000 sf
Completion Date: Phase I: 2011
Phase: Design
$890 MIL enhancement program includes
grand lobby connecting the three halls;
new meeting room concourse; technology
and electrical upgrades.
Chris Meyer, CEM, CMP, VP of Convention
Sales, (702) 892-0711; cmeyer@lvcva.com.
Meeting Space: 435,000
Completion Date: TBD; Construction
postponed until economic factors
improve. 750,000 sf meeting and exhibit space.
Approx. 5,000 guest rooms; 5 hotel
brands; retail; entertainment, dining,
nightlife. 1/2-mile from convention
center.
Gus Tejeda, VP Sales, (702) 888-8000;
gustejeda@echelonresorts.com.
The Meeting Center at Echelon New Facility
Las Vegas, NV 89109
www.echelonresorts.com
Tropicana Resort & Casino
Las Vegas, NV 89109
7 Breakout Rooms
www.tropicanalvsales.com
Prime Exhibit Space: Phase 1:
Las Vegas strip location. Flexible
150,000 sf; Phase 2: 300,000 sf room configurations.
Meeting Space:
Phase 2: 150,000 sf
Leslie Holland, National Sales Manager,
(888) 810-8767; lholland@tropicanalv.com.
Meeting Space: TBD
Completion Date: 2nd half 2010
Kem Mompellier, Executive Director, LCCVB,
(575) 541-2444; kmompellier@las-cruces.org.
NEW MEXICO
Las Cruces
Las Cruces Convention Center
New Facility
Las Cruces, NM
www.lascrucescvb.org
Facility will have between 80,000 and 85,000 gsf.
Groundbreaking expected 2009.
NEW YORK
Kiamesha Lake
Concord Resort & Golf Club New Facility
Kiamesha Lake, NY 12751
www.concordresort.com
New York City
Jacob K. Javits Convention Center
655 W. 34th St.
New York, NY 10001
102 Breakout Rooms
www.javitscenter.com
Prime Exhibit Space: 150,000 sf Site encompasses more than 1,600
Margaret Jackson, Manager, (845) 794-4000.
acres of land and renowned “Monster
Course.”
Phase: Construction
Meeting Space: TBD
Phase: Design
Fully fiber-optic compatibility for broadcast and telecommunication
transmissions. 1,500-room hotel
proposed.
James Hamilton, Director of Sales & Marketing,
(212) 216-2186; jhamilton@javitscenter.com.
The UnConvention Center, Pier 94
Prime Exhibit Space: 355,000 sf Midtown location. Easy access from
Elyse Kroll, President, (212) 759-7023.
755 12th Ave.
Meeting Space: None
Meeting Space: TBD
highway. Ample parking. Unobstructed
Mike Fiorentino, Sales Director,
New York, NY 10019
exhibit space.
(212) 759-7023; mike@pier94.com.
www.pier94.com
NORTH CAROLINA
Charlotte
Charlotte Convention Center Prime Exhibit Space: 280,000 sf
501 S. College St.
Charlotte, NC 28202
46 Breakout Rooms
www.charlotteconventionctr.com
Adding New Ballroom Space
Completion Date: Early 2010
Phase: Construction
The NASCAR Hall of Fame will
connect via a convenient overstreet walkway. The new 40,000+ sf ballroom
will provide the center’s same awardwinning food service.
Ted Lewis, Convention Center Manager,
(704) 339-6000;
info@charlotteconventionctr.com.
90,000 sf Battelle Hall will be
converted into ballroom space.
Connected to 4 hotels by covered walkway; close to airport.
Craig Liston, SMG Regional Manager,
(614) 827-2500.
Sherry Fish, Senior Director of Sales,
(800) 626-0241; sfish@columbusconventions.com.
OHIO
Columbus
Greater Columbus Convention Center
400 N. High St.
Columbus, OH
61 Breakout Rooms
Completion Date: Dec. 2009
www.columbusconventions.com
48
October 2008
Integrated Software for
Exhibition Management
 Exhibit Sales & Invoicing
 Client-Server or Hosted
 Operations Management & Planning
 Real-Time Website Integration
 Integrated Floor plan
 Multi-Lingual & Multi-Currency
 Attendee Marketing & Registration
 Speaker Management
25,000 Users Worldwide
 Full Accounting
October 2008
49
Management
OHIO (continued)
Toledo
SeaGate Convention Centre
All exhibit space is column-free.
401 Jefferson Ave.
Meeting Space: 13,000 sf Meeting Space: TBD
Over 600 rooms in adjoining hotel;
Toledo, OH 43604
22 Breakout Rooms
Completion Date: Fall 2009
downtown.
www.toledo-seagate.com
Phase: Construction
Managed by SMG. Steve Miller,
General Manager, (419) 255-3300;
smiller@meettoldeo.org.
Carol DuPuis, Director of Sales,
(419) 255-3300 x5021;
cdupuis@meettoledo.org.
OKLAHOMA
Tulsa
Tulsa Convention Center
100 Civic Center
23 Breakout Rooms
Tulsa, OK 74103-3822
www.smgtulsa.com
Prime Exhibit Space: 102,600 sf Renovation and new 30,000 sf
23 Breakout Rooms
ballroom. Walking distance to Completion Date: 2010
more than 1,000 hotel rooms. Phase: Groundbreaking
Managed by SMG: Kathy Tinker, Director of
Convention Sales & Marketing, (800) 678-7177;
kt@smgtulsa.com
Completion Date: Mar. 2009
Phase: Construction
Joshua Nowak, Director of Sales,
Interstate Hotels & Resorts
(center and hotel management),
(866) 503-3786; josh.nowak@ihrco.com.
PENNSYLVANIA
Lancaster
Lancaster County Convention Center
New Facility
8 North Queen St., Ste. 302 Lancaster, PA 17603
www.lccca.com
8,483 sf ballroom. Adjacent 300-
room Marriott hotel under
construction for completion in
March 2009.
Philadelphia
Pennsylvania Convention Center
Prime Exhibit Space: 700,000 sf Downtown location; walking distance to
1101 Arch St.
hotels, attractions, shopping; high-
Philadelphia, PA 19107
52 Breakout Rooms
87 Breakout Rooms speed Internet access with free WiFi
www.paconvention.com
in public concourses.
Phase: Construction
Reading
Greater Philadelphia Expo
New Facility
Center at Oaks
2525 N. 12th St.
Phase: Construction
Reading, PA 19605
www.phillyexpocenter.com
Stephanie Boyd, VP Sales, Marketing &
Customer Relations, (215) 418-4759;
sboyd@paconvention.com.
Bill Marchese, General Manager,
(267) 718-8013; bmarchese@phillyexpocenter.com.
Chris Welch, General Manager,
(267) 718-8017; cwelch@phillyexpocenter.com.
SOUTH CAROLINA
Myrtle Beach
Myrtle Beach Convention Center
2101 N. Oak St.
17 Breakout Rooms
Myrtle Beach, SC 29578
www.mb-cc.com
Meeting Space: TBD
Phase: Financing
Connected to new 402-room Sheraton.
Column-free and hi-tech exhibit hall with
deluxe meeting and ballrooms. Popularity of
destination, beach, golf, dining and attractions.
Paul Edwards, General Manager, (800) 5371690; pedwards@cityofmyrtlebeach.com.
Brian Monroe, Director of Sales & Marketing,
(800) 537-1690; brian.monroe@mb-cc.com.
Meeting Space: TBD
Phase: Financing
Expansion to add more than 400,000 sf
Randy Miller, VP, Sales, (615) 458-2899;
convention and meeting space and adjacent rmiller@gaylordhotels.com.
400-room all-suites hotel. 10 minutes from
airport; 2,881 guest rooms; near downtown.
20 Breakout Rooms
Completion Date: Nov. 2010
Phase: Groundbreaking
20,000 sf ballroom, 20,000 sf breakout
space. Second phase to include
entertainment, restaurants, retail,
cinema and hotel.
TENNESSEE
Nashville
Gaylord Opryland Resort &
Convention Center
2800 Opryland Dr.
101 Breakout Rooms
Nashville, TN 37214-1297
www.gaylordopryland.com
TEXAS
Irving
Irving Convention Center
New Facility
500 W. Las Colinas Blvd. Irving, TX 75039
www.irvingtexas.com
See
our ad
on page 51
Cyndi Golden, Asst. Executive Director/Sales,
Irving CVB, (972) 252-7476; cgolden@irvingtexas.com.
Managed by SMG: Gregg Caren, SMG,
(215) 592-7476; gcaren@smgworld.com.
50
October 2008
Holding your meeting in Irving, Texas gives you three cities for the price of one!
Located right between Dallas and Fort Worth, it’s just minutes from DFW International
Airport, and a short drive to an amazing array of options for dining, shopping, sports,
and culture. Irving boasts more than 11,000 modern hotel rooms, ranging from
extravagant to efficient, most with weekend rates that let you stretch your budget.
Still borderline? Call our award-winning team at 1.800.247.8464 or visit our
website at www.irvingtexas.com. You’ll be amazed at what’s waiting for you within
our cities’ limits. Irving, Texas: In Between and Far Above!
| 1 . 800 . 2 . IRVING | www.irvingtexas.com |
October 2008
51
Management
TEXAS (continued)
San Antonio
JW Marriott San Antonio Hill New Facility
Country Resort & Spa 1717 N. Loop 1604 East, Ste. 310
San Antonio, TX 78232
www.jwsanantonio.com
Meeting Space: 100,000+ sf 19 Breakout Rooms
Completion Date: Mar. 2010
Phase: Construction
1,002 rooms; 140,000+ sf customizable
indoor space, including 40,000 sf grand
ballroom, 21,000 sf junior ballroom,
3 outdoor event venues.
Mike Kass, Director of Sales & Marketing,
(210) 403-3434; Mike.Kass@marriott.com.
Waco
Waco Convention Center
P.O. Box 3570
9 Breakout Rooms
Waco, TX 76702-2570
www.wacocvb.com/conv.html
Meeting Space: TBD
Project will add 25,000 sf pre-function and meeting space, new interior finishes, improved technology, enhanced catering
and services and new exterior.
Carla Pendergraft, CMP, Director of Sales,
(254) 750-5810; carlap@ci.waco.tx.us.
Meeting Space: TBD
Will offer more than 100,000 sf of
flexible meeting and convention space; 300-suite hotel.
John Q. Hammons Hotels & Resorts,
(417) 864-4300.
UTAH
Pleasant Grove
Embassy Suites Pleasant Grove New Facility
Hotel, Convention Center & Spa
Pleasant Grove, UT www.jghotels.com
CANADA
Alberta/Calgary
Calgary Stampede Park
Prime Exhibit Space: 380,000 sf Calgary’s largest and most versatile group Orest Iwanylo, Facilities Marketing
1410 Olympic Way SE
of facilities, hosting over 1,300 events per Manager, (403) 261-0216;
Calgary, AB T2G 2W1
16 Breakout Rooms
16 Breakout Rooms year, including trade shows, meetings,
oiwanylo@calgarystampede.com.
www.stampedevenues.com
Completion Date: Aug. 2009
banquets and sporting events.
David Beck, Senior Manager,
(403) 261-0531; dbeck@calgarystampede.com.
Alberta/Edmonton
Northlands Prime Exhibit Space: 254,000 sf
Prime Exhibit Space: 465,000 sf State-of-the-art exhibition space and new Trent Evans, Trade & Consumer
Box 1480
4 Breakout Rooms
conference center with private outdoor patio Show Manager, (780) 471-7120;
Edmonton, AB T5J 2N5 20 Breakout Rooms
7 minutes from downtown.
tevans@northlands.com.
www.northlands.com
Completion Date: Phase I: 2008;
Phase II: 2009
British Columbia/Vancouver
Vancouver Convention & Exhibition Centre Prime Exhibit Space: 91,000 sf
Prime Exhibit Space: 314,000 sf Expansion to triple size to approx.
Lynn Menzies, Sales Manager,
999 Canada Pl., Ste. 200
471,000 sf; includes 314,000 sf exhibit
(604) 647-7345; lmenzies@vcec.ca.
Vancouver, BC V6C 3C1
20 Breakout Rooms
72 Breakout Rooms
space, 72 meeting rooms and 55,000 sf www.vcec.ca
Completion Date: Spring 2009
ballroom. Walk to 13,000+ hotel rooms;
Phase: Construction
restaurants; shopping.
Ontario/Niagara Falls
Niagara Convention & Civic Centre
New Facility
Prime Exhibit Space: 100,000 sf 1,000-seat theater. Located in the
6380 Fallsview Blvd., Ste. 202
Meeting Space: approx. 15,000 sf heart of Niagara Falls tourist district.
Niagara Falls, ON L26 7Y6
5,000 hotel rooms within 1/2-mile.
www.fallsconventions.com
Phase: Design
Ontario/Ottawa
Ottawa Congress Centre Existing building demolished
Prime Exhibit Space: 60,000 sf Center to offer 200,000 sf of highly
55 Colonel By Dr.
Phase: Design
flexible meeting space and will be
Ottawa, ON K1N 9J2
Completion Date: April 2011
connected to 495-room Westin hotel.
www.ottawacongresscentre.com
Kerry Painter, President/General Manager,
(905) 357 6222; kpainter@fallsconventions.com.
Patrick Kelly, President,
(613) 563-1984; pkelly@ottawacongresscentre.com.
Andrew Beattie, Director of Sales,
(613) 563-1984; abeattie@ottawacongresscentre.com.
52
October 2008
What are your plans for December?
Save the Date: Expo! Expo! IAEE’s Annual Meeting & Exhibition
9-11 December 2008 • Miami Beach, Florida • www.iaee.com/expo
October 2008
53
Management
CANADA (continued)
Ontario/Toronto
Direct Energy Centre (formerly Prime Exhibit Space: 1,000,000 sf Prime Exhibit Space: 1,000,000 sf
The National Trade Centre) Meeting Space: 25,000 sf
100 Princes’ Blvd., Exhibition Place
24 Breakout Rooms
50 Breakout Rooms
Toronto, ON M6K 3C3
Completion Date: Apr. 2009
www.directenergycentre.com
8 state-of-the-art exhibit halls plus Ricoh
Coliseum, a 10,000-seat sports and
entertainment center. Downtown location.
On-site parking for 8,000. Floor load:
350 lbs./sf. Ceiling heights: 12’-60’.
31 truck bays.
Arlene Campbell, General
Manager, (416) 263-3030;
acampbell@directenergycentre.com.
Laura Purdy, Director of Sales &
Marketing, (416) 263-3020;
lpurdy@directenergycentre.com.
Saskatchewan/Regina
IPSCO Place
1700 Elphinstone St.
Meeting Space: TBD
Regina, SK S4P 2Z6
Completion Date: Phase 1: 2009
www.ipscoplace.com
Multi-purpose facility accommodating sports,
business and community organizations.
Project will add a 278,000 sf multi-purpose
complex and renovate the
Queensbury Convention Centre.
Mark Allan, President & CEO, (306) 781-9200;
mallan@ipscoplace.com.
Neil Donnelly, VP Sales & Marketing,
(306) 781-9200; ndonnelly@ipscoplace.com.
Mexico
Guerrero/Acapulco
Expo Imperial
New Facility
Prime Exhibit Space: 242,188 sf Located in the exclusive
Aran Rush, Exhibitions Director,
Blvd. de las Naciones y Blvd. Barra Vieja,
Diamante Zone of Acapulco. +52 (744) 4621 357;
CP 39690, Acapulco Diamonte, Gro
50 Breakout Rooms
Operated by SMG Mexico.
arush@mundoimperial.com.
www.expoimperial.com
Jalisco/Guadalajara
Expo Guadalajara
Prime Exhibit Space: 449,777 sf Multifunctional space; state-of-the-art
Miguel Angel Fong, General
Av. Mariano Otero 1499, Verde Valle,
Meeting Space: TBD
technology. Host to some
Director, +52 (33) 3343 3000;
CP 44550, Guadalajara, Jal
26 Breakout Rooms
of the most relevant shows in
magonf@expo-guadalajara.com.
www.expo-guadalajara.com
Mexico. Just turned 20 years old.
Thelma Garcia, Sales Director,
+52 (33) 3343 3000;
tgarcia@expo-guadalajara.com.
Talk of the Town
The 30 cities and venues listed here are in the discussion
phase of expansions, renovations or new facilities and are debating
proposals, financials and design. There are often supporters on both
sides, and with the growing bloggersphere, any citizen can voice his or
her opinion. Officials are challenged to balance future needs against
today’s uncertainties (not the least of which is the economy). What
will they decide? Trade Show Executive will continue to report these
decisions as they are made.
Proposed expansions
• Albany Convention Center, Albany, NY
• Albuquerque Convention Center, Albuquerque, NM
(renovations only)
• Alliant Energy Center, Madison, WI
• Anaheim Convention Center, Anaheim, CA
• Bemidji Regional Events Center, Bemidji, MN
• Bismarck Civic Center, Bismarck, ND
• Boise Convention Center, Boise, ID
• Boston Convention & Exhibition Center, Boston, MA
• Cleveland Medical Mart & Trade Show Facility, Cleveland, OH
• Cobo Convention Center, Detroit, MI
• Duluth Entertainment Convention Center, Duluth, MN
• Gaylord Resort and Convention Center - Chula Vista, CA
• Gaylord Mesa, Mesa, AZ
• Fox Cities Convention Center, Appleton, WI
• Henry B. Gonzalez Convention Center, San Antonio, TX
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Memphis Cook Convention Center, Memphis, TN
Music City Center, Nashville, TN
Myriad Botanical Resort, Tunica, MS
Oberlin (College) Convention Center, Oberlin, OH
Ontario Convention Center, Ontario, CA
Orange County Convention Center, Orlando, FL
Palm Beach County Convention Center, West Palm Beach, FL
Nicholas J. Pirro Convention Center at Oncenter, Syracuse, NY (renovations only)
Roland E. Powell Convention Center, Ocean City, MD
San Diego Convention Center, San Diego, CA
Tucson Convention Center, Tucson, AZ
Walter E. Washington Convention Center, Washington, DC (renovations only)
Washington State Convention & Trade Center, Seattle, WA
Winnipeg Convention Centre, Winnipeg, MB, Canada
Wynn Resorts, Las Vegas, NV
54
October 2008
Special Report
Part
ten-p IV of a
ar
on b t report
atten uilding
d
trade ance at
show
s
How
Natural Products
Expo West Grew Attendance by
By Sandi Cain, news editor
Nearly 20% in Two Years
Growing Green. The Natural Products West Expo has seen its attendance double in the past two years as consumers embrace natural and sustainable products.
The show has also strived to be a leader in the trend toward greener trade shows.
Natural Products Expo West has posted
double-digit attendance growth in the
past two years on the strength of a
continuing evolution with its co-location
partnerships, its focus on a growing
stable of new and expanded product
lines and its international efforts. It also
has a growing presence as a leader in
the greening of trade shows—an effort
begun well before the current frenzy to
‘go green.’
Green efforts don’t directly generate
attendance increases, according to Group
Show Director Sandy Voss, but the show
beefs up its green component every year.
“We see it as the right thing to do, and if
we generate press and audience from it,
that furthers our mission to mainstream
56
October 2008
the concept,” Voss said. Natural Products
Expo West is heading into its 29th year at
the Anaheim Convention Center. Since
2006, Expo West has seen its overall
attendance swell by 19% to 53,110 last
March. Professional attendance grew by
12% during the same period. Exhibit
space expanded from 288,700 net square
feet in 2006 to 338,700 net square feet
earlier this year. And hotel occupancy has
blossomed to nearly 27,000 in 2008.
Natural Products is produced by New
Hope Natural Media, a division of
Penton Media, Inc. and is co-located with
SupplyExpo, the Nutracon conference, the
Healthy Baking Seminar and the Fresh Ideas
Organic Marketplace.
Fresh Ideas didn’t start out as a pavilion
but rather as a new opportunity at a lower
price point than the exhibit hall to try and
attract local, small organic companies.
As the natural trend gravitated to other
products, so did the show. Now the
event includes a wide variety of healthy
products—both those already on the
market and those that will be seen in the
future.
Natural and Organic Products Are
Becoming Mainstream
The booming consumer demand for
organic, natural foods and a newfound
interest in sustainable products is an extra
bonus for the show. These trends have
moved many natural and organic products
into the mainstream of the food industry.
Voss said. During the event, there is
a special reception for international
attendees, with a featured country each
year.
Identifying Growth Sectors
Organizers also make an effort to reach
out to up-and-coming sectors in the
domestic natural and organic products
realm. “We’ve targeted healthy ethnic
foods, convenience store owners and
food service as up-and-coming sectors,”
Dageenakis said. The U.S. ethnic food
market is estimated at $75 billion,
according to the Agricultural Marketing
Resource Center. Ethnic shoppers
account for more than one-third of all
supermarket sales.
‘New’ is the Big Draw. New companies and new products are drawn in droves to Natural Products West
Expo. Product launches as bigger driver of attendance than consumer trends.
Today, natural and organic products
generate about $57 billion in annual sales,
according to the Agricultural Marketing
Resource Center. But what truly helps
boost attendance is the show’s location
in a region where demand for natural and
organic products is high.
“Orange County is
known for its healthy
and fit lifestyle—a
perfect setting for this
gathering,” said Amy
Dageenakis, 2008
show manager. Add
the growing emphasis
on green trade shows,
Sandy Voss
and Natural Products
Expo West is a draw for
an increasingly diverse set of attendees.
It’s also ranked among the top 100 trade
shows in the U.S. and is one of the
fastest-growing.
Consumer trends may boost the
show’s visibility, but cannot alone drive
attendance, which is limited to qualified
buyers. “Seeing new products is the
main attendance driver,” Dageenakis
said. “Many new companies as well
as established ones save new product
launches for the show,” she said. In all,
products from roughly 1,900 companies
are on display at the event. That
makes the show a must show for many
exhibitors and attendees.
One exhibitor—the Irvine, CA office
of Earthrise Nutritionals, part of Tokyobased DIC Group of companies—relies
on Natural Products Expo West for about
20% of its sales leads, according to Ron
Henson, vice president of sales and
marketing for the company. “We exhibit
in 15 to 20 shows a year,” Henson told
Trade Show Executive. “If we were going to
do one show, this would be the one.” He
added that part of the attraction is that
the show brings in international retailers
and manufacturers as well as national and
regional ones. “Others try to emulate it,
but don’t come close,” he said.
International Attendees & Exhibitors Get a
Taste of the Event
Natural Products relies on its Global
Business Program to bring international
manufacturers and suppliers to Anaheim
each year to explore the market potential
for their products, said Sandy Voss, trade
show director. The goal is for them to
return as exhibitors in future years. “Our
target for international attendance is 10%
to 15% of overall,” she said. The show
also partners with the U.S. Department of
Commerce to bring international buyers
to the show to see domestic products,
Input from the Market
Other attendance draws include
educational programs that vary based
in part on surveys conducted among
all session attendees each year. Speaker
proposals can be submitted via email on
downloadable proposal forms available
on the show website. Ideas for seminars
can be emailed for consideration by the
Education Advisory Board. Submissions
also are accepted from industry experts,
consultants and educators.
Out in the Field
Another perk—though not necessarily an
attendance driver—is in the form of field
trips to local stores, organic farms and other
related businesses. “These activities help
us go ‘deeper’ with some categories and
provide unique experiences,” Voss said.
The Show was an Early Adopter of the
Green Movement
The show’s green effort started in
2001—well before the current surge in
the going green concept—and was driven
by an environmentally conscious attendee
base. By 2006 Natural Products was using
muslin for booth draping, recyclable
panels for booth walls and wind energy
to power the show, among other efforts.
At that time, Darrell Denny, now chief
revenue officer for Penton Media, said he
hoped the trailblazing efforts would help
spread the idea to other shows. Not only
October 2008
57
Special Report
has the idea spread, it has become
a flood.
Natural Products Expo West
also worked with the Anaheim
Convention Center and its catering
partner Aramark to incorporate
more green efforts to meet
the demands of attendees for
natural and organic foods at the
Convention Center’s concession
stands. Voss said that effort may
not have bolstered attendance, but
clients are more satisfied now and
thus more likely to return. The
natural and organic menus were
so well received that they were
expanded to all groups planning
food and beverage functions at the
Anaheim Convention Center.
Keeping Out Unqualified Attendees
A high profile and booming
attendance has its own risks for
show managers. A major show
featuring products popular with
TM
consumers naturally brings
registration requests from nontrade individuals. Voss said Natural
Products Expo monitors all potential
attendees carefully to make certain
they are qualified buyers—the
primary audience for the show.
“We qualify all buyer categories
… to ensure who they say they are
matches who they (really) are,” she
said. “You will continue to see us
tightening this up in an effort to
maintain and increase that quality
at the leading industry event,” she
said.
At the same time, organizers
are cognizant of the need to
continue to grow. To that end,
Voss said they continue to seek
new audience opportunities to
ensure that clients are seeing “fresh
faces—and the right ones” every
year.
Reach Sandy Voss at (303) 9989260 or sandy.voss@penton.com
Healthy Alliance. The sign on the Anaheim Convention Center welcomes attendees to Nutracon and Supply Expo, two the four shows
co-located with Natural Products West Expo. Co-location helped
attendance growth by covering a wider range of healthy products.
Snapshot: Natural Products Expo West/Supply Expo
Name of Show: Natural Products Expo West/Supply Expo
Web site: www.expowest.com
Show owner: New Hope Natural Media, a division of Penton Media Inc.
Show management: Sandy Voss, Trade Show Group Director
Show dates: March 13-16, 2008; Next Show: March 5-8, 2009
2008
2007
2006
342,700
316,100
288,700
1999
1,941
1,795
Total Attendance:
53,110
46,461
44,451
Professional Attendance:
44,344
41,666
39,559
Total Room Nights:
24,012
23,307
19,283
Peak Room Nights:
6,670
6,332
5,174
Anaheim
Convention Center
Anaheim
Convention Center
Anaheim
Convention Center
Freeman
Freeman
Freeman
Net Square Feet of Exhibit Space:
Exhibiting Companies:
Site:
General Service Contractor:
Registration Firm:
58
October 2008
CompuSystems, Inc.
CompuSystems, Inc. CompuSystems, Inc.
TSE’s Trade Show Locator
ZOOM™ Presents the Leading Shows
Coming Up in December in North America
By Vince Battaglia, managing editor of ZOOM & Nicole Burnes, assistant editor
Whether you need a quick reminder of
shows on the horizon or are studying
the market for potential partnerships,
co-locations or acquisitions, here is a
list of 58 of the most important trade
shows scheduled for December. Each
Show Name/Management/Web Address
show is listed by industry category and
contains both a wide-angle and closeup view of the event, the organizer,
the site and projected size. For a list of
shows coming up in the next 12 months
– searchable by each field – go to
www.TradeShowExecutive.com. To be
considered for future editions of Zoom
in print and online, email information
on your show to vbattaglia@
tradeshowexecutive.com and nburnes@
tradeshowexecutive.com.
Show Manager
Dates
Venue/City/State
Projected Size
Karen Connors
Manager, Exhibit Services
703-779-8510
12/09/2008
12/11/2008
Rio All-Suite Hotel & Casino
Las Vegas, NV
26,000 NSF
325 Exhibitors
1,500 Attendees
Agricultural Retailers Assn.
Conference & Exposition
ARA
www.aradc.org
Stacy Mayuga
Dir., Mktg. &
Communications
202-457-0825
12/02/2008
12/04/2008
Hilton Austin Hotel
Austin, TX
5,000 NSF
72 Exhibitors
600 Attendees
Amarillo Farm & Ranch Show
Cygnus Expositions
www.farmshows.com
Darren Winfield
Show Manager
952-808-3300
12/02/2008
12/04/2008
Amarillo Civic Center
Amarillo, TX
115,000 NSF
500 Exhibitors
30,000 Attendees
Great Lakes Fruit, Vegetable
& Farm Market Expo
Great Lakes Expo
www.glexpo.com
Sharri German
Trade Show Manager
616-794-0467
12/09/2008
12/11/2008
DeVos Place
Grand Rapids, MI
68,000 NSF
340 Exhibitors
3,500 Attendees
Nat’l. Agricultural Aviation Assn.
Convention & Exposition
NAAA
www.agaviation.org
Peggy Knizer
Asst. Executive Director
202-546-5722
12/08/2008
12/11/2008
South Point Hotel & Casino
Las Vegas, NV
NSF not supplied
100 Exhibitors
1,400 Attendees
Ohio Turfgrass Conference & Show
Offinger Management Company
www.ohioturfgrass.org
Kevin Thompson
Show Manager
888-683-3445
12/08/2008
12/11/2008
Greater Columbus
Convention Center
Columbus, OH
45,000 NSF
200 Exhibitors
4,000 Attendees
Seed Expo
ASTA
www.amseed.org
Jennifer Lord
Director of Meetings
703-837-8140
12/09/2008
12/11/2008
Hyatt Regency
Chicago, IL
16,000 NSF
115 Exhibitors
2,600 Attendees
Aerospace & Aviation
Int’l. Council of Air Shows - Annual
ICAS
www.icashq.org
Agriculture & Farming
Amusement, Entertainment, Gaming
IAFE Convention & Trade Show
Int’l. Assn. of Fairs & Expositions
www.fairsandexpos.com
Steve Siever
Director of Trade Shows
417-862-5771
12/15/2008
12/17/2008
Paris Las Vegas
Las Vegas, NV
35,000 NSF
300 Exhibitors
5,000 Attendees
Int’l. Film Festival Summit
Michael Bass Group
www.filmfestivalsummit.com
Waco Hoover
President
646-502-7563
12/07/2008
12/09/2008
Las Vegas Hilton
Las Vegas, NV
3,000 NSF
30 Exhibitors
400 Attendees
12/03/2008
12/05/2008
Pier 94
New York, NY
NSF not supplied
300 Exhibitors
4,500 Attendees
Apparel, Beauty, Shoes, Textiles
FFANY New York Shoe Expo
Fashion Footwear Assn. of New York
www.ffany.org
Phyllis Rein
Sr. Vice President
212-751-6422 x15
Automotive, Trucking, Transportation
Electric Drive Transportation Assn.
Conference & Exposition
EDTA
http://edta.orchidsuites.net
Michelle Harris
Show Manager
202-408-0774
12/02/2008
12/04/2008
Walter E. Washington
Convention Center
Washington, DC
25,000 NSF
100 Exhibitors
900 Attendees
Int’l. WorkBoat Show
Diversified Business Communications
www.workboatshow.com
Bob Callahan
Show Director
207-842-5500
12/03/2008
12/05/2008
New Orleans Morial
Convention Center
New Orleans, LA
185,000 NSF
1,000 Exhibitors
12,000 Attendees
New England Int’l. Auto Show
Paragon Group
www.bostonautoshow.com
David Whitmore
Show Director
781-237-5533
12/03/2008
12/07/2008
Boston Convention &
Exhibition Center
Boston, MA
430,000 NSF
50 Exhibitors
Attendees not supplied
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
October 2008
59
World Class Functionality, Usability, Flexibility
•
•
•
•
•
Exhibit Sales & Invoicing
Operations Management & Planning
Integrated Floor plan
Attendee Marketing & Registration
Speaker Management
•
•
•
•
Full Accounting
Client-Server or Hosted
Real-Time Website Integration
Multi-Lingual & Multi-Currency
25,000 Users Worldwide • www.ungerboeck.com
Show Manager
Integrated
Software for
Dates
Exhibition
Management
12/11/2008
Karin Davidson
Automotive, Trucking, Transportation (continued)
Venue/City/State
Projected Size
Trade Show Manager
949-499-5413
12/13/2008
Orange County
Convention Center
Orlando, FL
420,000 NSF
1,400 Exhibitors
45,000 Attendees
Canadian Pool & Spa
Conference & Expo
Pool & Hot Tub Council of Canada
www.poolandspaexpo.ca
Richard Hubbard
Show Manager
877-292-9940
12/09/2008
12/11/2008
Toronto Congress Centre
Toronto, ON
42,000 NSF
155 Exhibitors
2,000 Attendees
Construct Canada/HomeBuilder
& Rnvtr./Concrete Canada/
DesignTrends
York Communications/MMPI Canada
www.constructcanada.com
George Przybylowski
Show Manager
416-512-1215
12/03/2008
12/05/2008
Metro Toronto
Convention Centre
Toronto, ON
110,000 NSF
700 Exhibitors
23,000 Attendees
Damage Prevention
Conference & Expo
Cygnus Expositions
www.damageprevention.com
Scott Odin
Show Manager
952-808-3300
12/09/2008
12/10/2008
Riviera Hotel & Casino
Las Vegas, NV
5,000 NSF
50 Exhibitors
500 Attendees
Ecobuild Fall/AEC-ST Fall
AEC Science & Technology, LLC
www.ecobuildamerica.com
George Borkovich
Principal
508-790-4751
12/10/2008
12/11/2008
Convention Center
Washington, DC
40,000 NSF
200 Exhibitors
4,000 Attendees
Cheryl Romero
Event Manager
415-507-5000
12/02/2008
12/05/2008
The Venetian Resort
Hotel & Casino
Las Vegas, NV
NSF not supplied
120 Exhibitors
11,500 Attendees
Computer Measurement Group
Int’l. Conference
CMG
www.cmg.org
David Troxel
Show Manager
856-401-1700
12/07/2008
12/12/2008
Paris Hotel
Las Vegas, NV
16,000 NSF
50 Exhibitors
800 Attendees
ITEC New Jersey
Crosstech Media
www.goitec.com
David Sobol
Director of Operations
781-821-6611
12/03/2008
12/04/2008
Meadowlands Expo Center
Secaucus, NJ
4,000 NSF
35 Exhibitors
500 Attendees
Performance Racing Industry Show
Laguna Coast Publishing
www.performanceracing.com
Building & Construction
C
M
Y
CM
MY
CY
CMY
K
Computers & Software Applications
Autodesk University 2008 - Annual
Autodesk, Inc
http://au.autodesk.com/event
ITEC Portland
Crosstech Media
www.goitec.com
VSLive! Dallas
1105 Media
http://vslive.com
 Exhibit Sales & Invoicing

12/10/2008
David Sobol
Director of Operations
Operations
Management12/11/2008
& Planning
781-821-6611
 Integrated
Floor plan
Brent Sutton
ACTE Convention &
Career Tech Expo

Assn. for Career & Technical Education
www.acteonline.org
Marguerite Leishman
Manager
Full Meetings
Accounting
703-683-3111
 Multi-Lingual & Multi-Currency
1,000 NSF
12/07/2008
12/10/2008
The Adolphus Hotel
Dallas, TX
12/04/2008
12/06/2008
Charlotte Convention Center
Charlotte, NC
40,000 NSF
Show Manager
 Attendee
Marketing & Registration
650-378-7130
Education, Training, Science
& Research
 Speaker
Management
 Client-Server or Hosted
8,000 NSF
Oregon Convention Center
75 Integration
Exhibitors
Portland,
OR
Website
 Real-Time
1,000 Attendees
12 Exhibitors
350 Attendees
Exhibitors
25,000 Users 300
Worldwide
5,000 Attendees
California School Boards
Assn. - Annual
CSBA
www.csba.org/aec
Laura Bohannon
Trade Show Manager
916-371-4691
12/04/2008
12/06/2008
San Diego
Convention Center
San Diego, CA
25,000 NSF
300 Exhibitors
4,000 Attendees
Interservice/Industry Training,
Simulation & Education
Conference
Nat’l. Defense Industrial Assn.
www.iitsec.org
Debbie Dyson
Dir. of Exhibits &
Sponsorships
703-247-9480
12/01/2008
12/04/2008
Orange County
Convention Center
Orlando, FL
177,000 NSF
550 Exhibitors
16,000 Attendees
Materials Research Society
Fall Meeting
MRS
www.mrs.org
Mary Kaufold
Mgr., Advertising & Exhibits
724-779-8312
12/01/2008
12/05/2008
John B. Hynes Veterans
Memorial Convention Center
Boston, MA
Nat’l. Athletic Directors
Conference/NIAAA - Annual
Nat’l. Interscholastic Athletic
Administrators Assn.
http://www.niaaa.org
Kelly Russell
Show Manager
317-972-6900
12/13/2008
12/15/2008
Marriott Hotel
San Diego, CA
27,500 NSF
275 Exhibitors
5,000 Attendees
NSF not supplied
300 Exhibitors
1,800 Attendees
60
October 2008
Among the Richest
Portraiture in the World
New York - 800.811.1413 • California - 800.984.1114
www.bradfordportraits.com
Show Manager
Education, Training, Science & Research (continued)
Dates
Venue/City/State
Projected Size
12/04/2008
12/06/2008
Duke Energy Center
Cincinnati, OH
45,000 NSF
180 Exhibitors
4,000 Attendees
Nat’l. Science Teachers Assn. Area
Conference - Cincinnati
NSTA
www.nsta.org
Richard Smith
Managing Director
703-599-3520
Exhibit Designers &
Producers Assn. - Annual
Event Marketing Institute
www.edpa.com
Jeff Provost
Member Services Manager
203-854-6730
12/03/2008
12/05/2008
Doral Golf Resort
Miami, FL
NSF not supplied
90 Exhibitors
400 Attendees
Expo!Expo! - IAEE Annual
Meeting & Exposition
Int’l. Assn. of Exhibitions & Events
www.iaee.com
Scott Craighead
Dir. of Conventions &
Events
972-458-8002
12/09/2008
12/11/2008
Miami Beach
Convention Center
Miami, FL
40,000 NSF
235 Exhibitors
2,500 Attendees
EXPORAMA SHOW
EXPORAMA Crossmedia
www.exporamashow.com
Mania Seimeni
Managing Editor
302-106-1973 11
12/06/2008
12/09/2008
Helexpo Palace
Athens, Greece
43,000 NSF
160 Exhibitors
2,500 Attendees
Holiday Showcase
Assn. Forum of Chicagoland
www.holidayshowcase.org
Thelma Dietsch
Asst. Dir., Learning
Experiences
312-924-7022
12/16/2008
12/16/2008
Hyatt Regency Chicago
Chicago, IL
28,000 NSF
700 Exhibitors
2,200 Attendees
Midwest Food Processors
Assn. - Annual
Midwest Food Processors Assn.
www.mwfpa.org
Judy Meyer
Event Planner
608-255-9946
12/09/2008
12/11/2008
Marriott Hotel &
Convention Center
Madison, WI
8,000 NSF
100 Exhibitors
800 Attendees
SOHO EXPO
Southeast Natural Products Assn., Inc.
www.southeastnpa.org
Carylene Reed
Executive Director/Trade
Show Director
727-846-0320
12/04/2008
12/07/2008
Walt Disney World
Swan & Dolphin Resort
Orlando, FL
35,000 NSF
350 Exhibitors
3,600 Attendees
Denise Miller
Expo Manager
303-420-0130
12/02/2008
12/04/2008
Convention Center
Washington, DC
44,000 NSF
210 Exhibitors
4,500 Attendees
Dave Harrington
Show Manager
630-241-9865
12/13/2008
12/15/2008
Baton Rouge River Center
Baton Rouge, LA
50,000 NSF
300 Exhibitors
16,000 Attendees
Education, Training, Science & Research
Exhibition & Meeting Industry
Food & Beverage
Government & Military
Government Video Technology Expo
New Bay Media
www.gvexpo.com
Jewelry
Baton Rouge Jewelry & General
Merchandise Show
Helen Brett Enterprises
www.gift2jewelry.com
Medical & HealthCare Products
American Epilepsy Society - Annual
AES
www.aesnet.org
Elizabeth Kunsey
Meeting Planner
860-586-7505 x553
12/05/2008
12/09/2008
Washington State
Convention & Trade Center
Seattle, WA
20,000 NSF
67 Exhibitors
4,000 Attendees
American Society for
Cell Biology - Annual
ASCB
www.ascb.org
Ed Newman
Director of Marketing
301-347-9300
12/13/2008
12/17/2008
Moscone Center
San Francisco, CA
50,000 NSF
350 Exhibitors
6,000 Attendees
American Society of
Hematology - Annual
ASH
www.hematology.org
Ayuko Kimura-Fay
Director of Meetings
202-776-0544
12/06/2008
12/09/2008
Moscone Center
San Francisco, CA
125,000 NSF
280 Exhibitors
23,000 Attendees
Consumer Health World
Transmarx LLC
www.consumerhealthworld.com
Lee New
Director of Marketing
804-266-7422 x7414
12/08/2008
12/10/2008
Hyatt Regency Crystal City
Washington, DC
6,400 NSF
50 Exhibitors
1,000 Attendees
Int’l. Respiratory Congress
American Assn. for Respirtory Care
www.aarc.org
Annette Phillips
Exhibits Coordinator
972-243-2272
12/13/2008
12/16/2008
Anaheim Convention Center
Anaheim, CA
24,000 NSF
200 Exhibitors
6,000 Attendees
Nat’l. Ergonomics Conference
& Exposition
Continental Exhibitions
www.ergoexpo.com
Lenore Kolb
VP, Sales & Marketing
212-370-5005
12/03/2008
12/05/2008
Caesars Palace
Las Vegas, NV
NSF not supplied
100 Exhibitors
1,500 Attendees
October 2008
61
Show Manager
Medical & HealthCare Products (continued)
Dates
Venue/City/State
Projected Size
Northwest Urological Society Annual
Northwest Urological Society
www.nwus.org
Debi Johnson
Executive Aministrator
360-668-9713
12/05/2008
12/06/2008
Portland Marriott Waterfront
Portland, OR
4,800 NSF
60 Exhibitors
200 Attendees
Postgraduate Assembly in
Anesthesiology
NYSSA
http://nyssa-pga.net
William Burdett
Trade Show Coordinator
212-867-7140
12/12/2008
12/16/2008
New York Marriott Marquis
New York, NY
12,640 NSF
105 Exhibitors
3,700 Attendees
Pri-Med Mid Atlantic
M/C Communications
www.pri-med.com
Stephan Varraso
Group Show Director
617-406-4242
12/03/2008
12/06/2008
Baltimore Convention Center
Baltimore, MD
46,100 NSF
160 Exhibitors
2,600 Attendees
Tana Stellato
Dir., Conference & Conv.
Division
301-657-3000
12/07/2008
12/11/2008
Orange County
Convention Center
Orlando, FL
135,000 NSF
350 Exhibitors
22,000 Attendees
Las Vegas Hilton
Las Vegas, NV
10,000 NSF
75 Exhibitors
750 Attendees
Pharmaceuticals
American Society of Health-System
Pharmacists Midyear Clinical
Meeting
ASHP
www.ashp.org
Police, Fire, Security & Emergency Services
American Ambulance Assn.
Convention & Trade Show
AAA
www.the-aaa.org
12/01/2008
Leslie Hunter
Mgr. of Meetings & Education 12/03/2008
703-610-9018
Real Estate, Business Opportunities, Land Development
New York Nat’l. Conference
& Deal Making
Int’l. Council of Shopping Centers
www.icsc.org
Phyllis Peterson
Director
646-728-3800
12/08/2008
12/10/2008
New York Hilton
New York, NY
100,000 NSF
400 Exhibitors
8,500 Attendees
TriplePlay REALTOR Convention
& Trade Expo
New Jersey Assn. of Realtors
www.realtorstripleplay.com
Maureen Murphy
Dir. of Professional
Development
732-494-5616
12/09/2008
12/11/2008
Atlantic City
Convention Center
Atlantic City, NJ
45,000 NSF
400 Exhibitors
10,000 Attendees
Bob Baylor
Business Relations Manager
719-260-9400
12/08/2008
12/11/2008
Walt Disney Coronado
Springs Resort
Orlando, FL
10,000 NSF
100 Exhibitors
1,000 Attendees
Religion
Christian Camp & Conference Assn.
Nat’l. Gathering
CCCA
www.ccca.org
Sporting Goods & Recreation
Athletic Business Conference & Expo
Athletic Business Publications
www.athleticbusinessconference.com
Jessica Martin
Trade Show Director
608-249-0186
12/04/2008
12/06/2008
Henry B. Gonzales
Convention Center
San Antonio, TX
75,000 NSF
375 Exhibitors
3,750 Attendees
Baseball Winter Meetings
Minor League Baseball
www.minorleaguebaseball.com
Noree Brantner
Manager, Exhibit Services
866-926-6452
12/08/2008
12/11/2008
Las Vegas, NV
45,000 NSF
300 Exhibitors
2,500 Attendees
New York Nat’l. Boat Show
Nat’l. Marine Manufacturers Assn.
www.newyorkboatshow.com
Michael Duffy
Northeast Regional Manager
212-984-7016
12/13/2008
12/21/2008
Jacob K. Javits
Convention Center
New York, NY
263,00 NSF
400 Exhibitors
80,000 Attendees
Travel, Hotels & Restaurants
America Outdoors Int’l. Marketing &
Management Conference
America Outdoors
www.americaoutdoors.org
Robin Brown
Communications Director
865-558-3595
12/03/2008
12/05/2008
Knoxville Convention Center
Knoxville, TN
16,800 NSF
70 Exhibitors
800 Attendees
Luxury Travel Expo
Questex Media Group
www.luxurytravelexpowest.com
Alicia Evanko
Show Director
212-895-8200
12/02/2008
12/04/2008
Mandalay Bay
Las Vegas, NV
70,000 NSF
500 Exhibitors
3,000 Attendees
NGWA Ground Water Expo
& Annual Meeting
Nat’l. Ground Water Assn.
www.ngwa.org
Greg Phelps
Director, Meeting Planning
614-898-7791
12/02/2008
12/05/2008
Las Vegas, NV
65,000 NSF
320 Exhibitors
6,000 Attendees
PowerGen Int’l.
PennWell Corporation
www.power-gen.com
MaryBeth DeWitt
Dir. of Event Planning/
Logistics
918-835-3161
12/02/2008
12/04/2008
Orange County
Convention Center
Orlando, FL
NSF not supplied
1,100 Exhibitors
17,000 Attendees
Water, Energy, Power
62
October 2008
Look at Lombardy
g
g
J
oin us next month for a complimentary lunch in Beverly Hills or Las Vegas and
embark on a wonderful journey to learn about the beauty and business potential
of the Lombardy region of Northern Italy. Whether you are considering organizing
a pavilion or launching a new event, you will learn first-hand about the business
culture, market potential and infrastructure of the region from ten executives of the
Chamber of Commerce and the Lombardy region.
One of Italy’s richest and most developed regions, Lombardy stretches from the Alps to the enchanting
lakes of Como, Garda and Maggiore, and through to the lush valley of the Po river. Home to the historic
towns of Mantova, Bergamo and Cremona; the breathtakingly beautiful Alpine lakes; the producer of
some of the finest wines in the country; and the stylish city of Milan with its modern exhibition centers.
The “Look at Lombardy” luncheon
is open to show organizers, event managers and service providers.
Registration is capped at 30 people to facilitate discussion and networking.
Register now by going to www.TradeShowExecutive.com
Luncheon Dates:
November 3 at the Beverly Hilton Hotel in Beverly Hills, California
November 6 at the Venetian Resort Hotel and Casino in Las Vegas, Nevada
Brought to you by:
2121 Palomar Airport Road, Suite 220, Carlsbad, CA 92011
For more information contact Diane Bjorklund at
(630)312-8915 or dbjorklund@tradeshowexecutive.com
g
g
Trade Show Executive &
October 2008
63
In d u s t r y E v e nt s
S u n d ay
M o n d ay
T u e s d ay
By Nicole Burnes, assistant editor
W e d n e s d ay
T h u r s d ay
November 2008
f r i d ay
s a t u r d ay
1
Yesawich
Breining
2
3
4
5
6
7
World Trade Centers
Association (WTCA)
39th General
Assembly
November 7-10, 2008
InterContinental Dubai
Festival City, Dubai,
United Arab Emirates
47th International
Congress &
Convention
Association (ICCA)
Congress & Exhibition
November 1-5, 2008
Victoria Conference
Centre, Victoria, BC
Dubai, United Arab Emirates
Victoria, BC
9
10
Financial & Insurance
Conference Planners
(FICP) Annual
Conference
November 9-13, 2008
Fiesta Americana Grand
Coral Beach Resort,
Cancun, Mexico
11
12
14
15
75th UFI Congress
November 12-15, 2008
Ceylan Intercontinental
Hotel, Istanbul, Turkey
Cancun, Mexico
16
13
8
American Hotel &
Lodging Association
(AH&LA) International
Hotel/Motel &
Restaurant Show
(IH/M&RS)
November 8-11, 2008
Jacob K. Javits
Convention Center,
New York, NY
17
American Business
Media (ABM) Top
Management Meeting
Westin Chicago River North,
Chicago, IL
18
New York, NY
Istanbul, Turkey
19
20
21
22
27
28
29
Linenger
23
24
Goldstone
M ore D etails
47th International Congress &
Convention Association (ICCA)
Congress & Exhibition
November 1-5, 2008
Victoria Conference Centre, Victoria, BC
www.iccaworld.com
Event management: ICCA (31/20) 398-1902
World Trade Centers Association
(WTCA)
39th General Assembly
November 7-10, 2008
InterContinental Dubai Festival City,
Dubai, United Arab Emirates
www.wtca.org
Event management: WTCA,
(212) 432-2644
64
October 2008
American Hotel & Lodging Association
(AH&LA) International Hotel/Motel &
Restaurant Show (IH/M&RS)
November 8-11, 2008
Jacob K. Javits Convention Center,
New York, NY
www.ihmrs.com
Event management: GLM, a dmg world
media business, (914) 421-3346
**Held in conjunction with Hospitality
Leadership Forum and the AH&LA 2008
Fall Conference
Financial & Insurance Conference
Planners (FICP) Annual Conference
November 9-13, 2008
Fiesta Americana Grand Coral Beach
Resort, Cancun, Mexico
www.ficpnet.com
Event management: FICP, (312) 245-1023
Chicago, IL
75th UFI Congress
Ceylan Intercontinental Hotel,
Istanbul, Turkey
www.ufinet.org
Event management: UFI,
The Global Association of the Exhibition
Industry (33) 1 42 67 99 12
American Business Media (ABM) Top
Management Meeting
Westin Chicago River North, Chicago, IL
www.americanbusinessmedia.com
Event management: ABM, (212) 661-6360
W ho’s W here
n
n
n
n
Peter Yesawich, Ypartnership chairman and CEO,
will be a panelist at the Hospitality Leadership Forum
held in conjunction with the International Hotel/Motel
& Restaurant Show on November 8.
Terri Breining, founder and president of Concepts
Worldwide, presents during the “Multinational
Companies and the Evolution of their Meetings” session
November 3 at the 47th ICCA Congress & Exhibition.
NASA astronaut Jerry Linenger is the keynote
speaker November 12 at the FICP Annual Conference.
Peter Goldstone, president, Hanley Wood Business
Media, will present at the ABM Top Management
Meeting on November 17.
People
Former Reed
Exhibitions executive
Dean Russo
joined the Security
Industry Association
as director of
international
relations. The newly
created job oversees
Dean Russo
SIA’s relations
with international
associations and security exhibitions.
Russo served on the SIA board of
directors from 2005 to 2006 and was
most recently group vice president and
sales director for Reed Exhibitions where
he managed the two ISC Expo events.
In 2007, he received Reed Exhibitions
Chairman’s Award for his achievements
on the ISC events, and the launch of ISC
Brazil, and web portal ISC365. Reach
Dean at (703) 683-2075 or drusso@
siaonline.org
Harris Schanhaut
joined the New York
marketing firm C2
Creative as senior
trade show manager.
Schanhaut was most
recently manager of
events marketing at
American Express
Harris Schanhaut
Global Corporate
Services. He serves on the board of
directors of the Trade Show Exhibitors
Association and is chairman of the
Event and Exhibition Industry Audit
Commission. He is also a member of the
Trade Show Executive monthly forecasting
board. Reach Harris at (646) 473-3584 or
harris.schanhaut@c2creative.com
Brad Weaber was named president
of Courtesy Associates, a conference
and event management firm owned by
SmithBucklin, effective in early January.
Weaber replaces
Sheila
Stampfli, who
will become the
Washington,
DC company’s
chief business
development
officer. Weaber Brad Weaber & Sheila Stampfli
was previously
executive vice
president and chief customer officer for
Experient Inc. He will also be part of the
SmithBucklin management team. Reach
Brad at (202) 331-2000 or weaber@
courtesyassoc.com; Shelia at (202) 3672303 or stampfli@courtesyassoc.com
Susan Wall left her position as senior
vice president of convention development
at NYC & Company, and joined Nicholas
& Lence Communications. Wall will
work with Nicholas & Lence co-founder
October 2008
65
Cristyne Nicholas in expanding the
Manhattan firm’s destination marketing
services. While at NYC & Company,
Wall expanded the convention sales
department’s presence on the West Coast,
in the Midwest and in Washington, DC.
Reach Susan at (212) 554-4478 or susan@
nicholaslence.com
Marketing veteran William Pate was
formally named to replace the retiring
Spurgeon Richardson as president
and CEO of the Atlanta Convention and
Visitors Bureau (ACVB), effective January
1, 2009. Pate will begin working at his new
position October 1 as president-elect to
assist in the transition that will culminate
December 31 when Richardson officially
retires after 17 years at the helm of the
bureau. Pate is a long-time member and
former chairman of the ACVB board
of directors. He has more than 25 years
experience in corporate marketing including
a stint as chief marketing officer for retail
markets for BellSouth and, most recently,
as president of media and marketing at
Career Sports & Entertainment. Reach
William at (404) 521-6600 or wpate@
atlanta.net; Spurgeon at (404) 521-6604 or
srichardson@atlanta.net
Cliff Wallace, chairman of Hong
Kong – Shanghai Venue Management
(Zhengzhou) Ltd., was awarded the
Index to Advertisers
ASP Inc.
www.aspevents.net . . . . . . . . . . . . . . . . . . . . . .p.65
Bradford Renaissance Portraits
www.bradfordportraits.com . . . . . . . . . . . . . . . .p.61
John Buttine Inc.
www.buttine.com . . . . . . . . . . . . . . . . . . . . . . . . p.3
Champion Exposition Services
www.championexpo.com . . . . . . . . . . . . . . . p.6 & 7
Yellow River Friendship Award by the
Henan Provincial People’s Government.
The award is presented annually to
individuals who made prominent
contributions to the economy of Henan
Cliff Wallace,
chairman of Hong
Kong – Shanghai
Venue Management
(Zhengzhou)
Ltd., was awarded
the Yellow River
Friendship Award
by the Henan
Cliff Wallace
Provincial People’s
Government. The
award is presented annually to individuals
who made prominent contributions to
the economy of Henan Province, which
includes the capital city of Zhengzhou.
The city hosted 93 exhibitions in 2007.
Reach Cliff at (852) 2582 7800 or
cliffwallace@hkcec.com
Province, which includes the capital
city of Zhengzhou. The city hosted 93
exhibitions in 2007. Reach Cliff at (852)
2582 7800 or cliffwallace@hkcec.com
Carlos Sánchez Caballero was
named director of sales and marketing at
the Barcelona International Convention
Centre. He previously held the same title
at the Sofia Gran Hotel in Barcelona and
the Hotel InterContinental Presidente in
Irving Convention & Visitors Bureau
www.irvingtexas.com . . . . . . . . . . . . . . . . . . . . p.51
Jackson Convention Complex (MS)
www.jacksonconventioncomplex.com . . . . . . . . p.47
The Jordan, Edmiston Group, Inc. (JEGI)
www.jegi.com . . . . . . . . . . . . . . . . . . . . . . p.17 & 19
Las Vegas Convention & Visitors Authority
www.visitlasvegas.com . . . . . . . . . . . . . . . . . Cover 2
Expo Guadalajara (Guadalajara, Jalisco)
www.expo-guadalajara.com . . . . . . . . . . . . . . . p.55
Pasadena Convention & Visitors Bureau (CA)
www.pasadenacal.com . . . . . . . . . . . . . . . . . . . p.45
Indiana Convention Center & Lucas Oil Stadium
www.iccrd.com . . . . . . . . . . . . . . . . . . . . . . . . . p.41
Phoenix Convention Center (AZ)
www.visitphoenix.com/phx2009 . . . . . . . . . . . . p.43
International Association of
Exhibitions & Events (IAEE)
www.iaee.com . . . . . . . . . . . . . . . . . . . . . . . . . p.53
Providence Warwick Convention
& Visitors Bureau
www.pwcvb.com . . . . . . . . . . . . . . . . . . . . . . . . p.15
66
October 2008
Cancun, Mexico. Reach Carlos at +902
24 2004 or ccib@ccib.es
Rex Johnson resigned as president and
CEO of the Hawaii Tourism Authority
amid a public furor over his racist and
sexist e-mails sent from his state-issued
computer. He had been in the job
since 2002 and said he would remain
involved in the promotion of Hawaii’s
tourism industry. The agency board
did not immediately name an interim
replacement, but said it would form a
search committee. Reach Rex at (808)
973-2255 or rex@hawaiitourismauthority.
org
Brenda Wilson was named conference
marketing director for
Integress Meetings
and Events. She
was vice president/
general manager of the
Association of Black
Cardiologists, Inc. and
is a former director of
sales for the Orange
Brenda Wilson
County Convention
Center in Orlando.
In her new role, Wilson will handle
marketing and business development
for the Atlanta firm.Reach Brenda at
(404) 591-3285 or brenda.wilson@
meetintegress.com
Renaissance Schaumburg Hotel
& Convention Center (IL)
www.schaumburgconventioncenter.com . . . . . . p.13
Seattle’s Convention & Visitors Bureau
www.visitseattle.org . . . . . . . . . . . . . . . . . . . . . . p.9
Sevierville Events Center (TN)
www.seviervilleeventscenter.com . . . . . Insert & p.11
SMART-reg International, Inc.
www.smart-reg.com . . . . . . . . . . . . . . . . . . . Cover 3
Donald E. Stephens Convention Center
(Rosemont, IL)
www.rosemont.com . . . . . . . . . . . . . . . . . . . Cover 4
www.TradeShowExecutive.com . . . . . . . . . . . . . p.63
Ungerboeck Systems International, Inc.
www.ungerboeck.com . . . . . . . . . . . . . . . p.49 & 60
Always Ten Steps Ahead
SMART-reg International offers more than
registration and lead retrieval services. We
provide value-added solutions that will enhance
both your attendee’s and exhibitor’s experience.
Here’s a small sampling of our reasonably
priced technology-based ancillary services.
Trade S
h
ow Exec
INN
utive’s
200
8
A WOAVATION
RDS
SMART-Connect is a social and
professional networking and agenda
planning tool. SMART-Connect can be
used to schedule session participation
and secure appointments with select
groups, attendees, peers, speakers
and exhibitors. Other systems can
be costly, and in most cases, are
an adjunct to the main attendee
registration experience. Our valuepriced solution is tightly integrated
with the entire registration experience.
Tap-N-Go is a compact, RFIDenabled, free-standing battery
powered unit offering quick and easy
tracking for sessions, events and
exhibit floor traffic using the attendee’s
RFID name badge. The unit can
authenticate whether an attendee
has registered and/or prepaid to
be admitted to a particular event.
Collected information is downloaded
and a statistical portrait is developed
along with attendance reports.
SMART-Confirmation is a new
attendee confirmation and badge
mailing system that reduces postage
and adds a green factor as well.
This new badge delivery system
totally eliminates petroleum-derived
components. Working in conjunction
with a USPS Certified Pre-sort Bureau,
First Class handling is achieved at a
much lower postage rate.
No matter what registration system you use today, we
know we can improve it with new technology, increased
efficiencies and better service. Call or email me today to
explore some new ideas.
Providing Fail-Safe Registration and Lead Retrieval
with Passionate Customer Service for over 25 Years
Visit www.SMART-reg.com or call (888) 999-9169
Arnie Roberts,
President & CEO
(888) 999-9169
arnie@SMART-reg.com
October 2008
67
Stephens Center
Rosemont, Illinois
Hall Space
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840,000
g Area
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F
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92,000 Sq. Ft.
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A
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‛H
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5 Minute
With
k
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Easy P
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it
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Low E
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0
0
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Over 4
Short Walk to
Expo
Smart
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Pl
Smart
Ro s e m o n t
(847) 692-2220

October 2008 - Trade Show Executive

Transcription

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