design trends aesthetics
Transcription
design trends aesthetics
DESIGN TRENDS AESTHETICS GERMANY’S TOP JEWELRY MAGAZINE MEDIA RATES 2015 (2nd quarter/14) Circulation19.024 Retail sales 15.685 Subscriptions4.532 SCHMUCK MAGAZIN – portrait GERMANY’S TOP JEWELRY MAGAZINE Schmuck Magazin – Germany’s top jewelry magazine – has been published by Meth Media VerlagsgmbH in Stuttgart since 2010. As an informative magazine for consumers, jewellers, goldsmiths, producers and designers, it‘s always on the pulse of time. A unique medium for consumers, available at kiosks, with a large base of subscribers. DESIGN A connection of tradition: Schmuck Magazin creates a forum for the sophisticated jewelry culture of our time. We provide an overview of a wide spectrum of artistry in jewelry design – from established jewelers to up-and-coming designers in the industry. AeSTHETIcs Die Beauty is in the eye of the beholder. Schmuck Magazin shows the aesthetics of exceptional designs. Exciting photoshoots and creative arrangements set the most thrilling creations into favourable light. SPECTRUM & TRENDS With Schmuck Magazin we provide a forum for friends and retailers of diamonds, gems and pearls. We comment on current jewelry trends and show recent highlights of the industry. INFORMATION Knowing what is going on: Schmuck Magazin keeps you updated with portraits, interviews, background stories and news of the industry. And – thanks to competitions and exciting photographic events – the magazine consistently becomes the centre of attention for retailers and consumers. Meth Media Deutschland GmbH / Max–Eyth–Straße 14 / 70771 Leinfelden–Echterdingen | Page 2 of 12 SCHMUCK MAGAZIN – portrait OUR READERSHIP OUR READERSHIP Schmuck Magazin is read by ■■ consumers interested in jewelry ■■ jewelers and goldsmiths ■■ designers and jewelry artists ■■ design newcomers ■■ jewelry artists and experts TARGETED FURTHER USE Portrayed manufacturers distribute Schmuck Magazine through their retailers and hand them to interested consumers. Meth Media Deutschland GmbH / Max–Eyth–Straße 14 / 70771 Leinfelden–Echterdingen | Page 3 of 12 SCHMUCK MAGAZIN – portrait aeSTHETIcs äs th etik ä sth e ti k des ign s ch m u ck p e rl e n g ra n d p ri x die gewinner - platz 1 & 2 grand prix 2014 PLAT Z durch die blume ... P ER L EN – L I EBER L Ä S S I G ! EI N Z EI TG EM Ä S S ES P ER L EN G R A N D P R I X DES „ S C HM U C K M A G A Z I N “ W I R D I N DI ES EM JA HR BER EI TS Z U M F Ü N F TEN M A L VER L I EHEN : W I R G R A TU L I ER EN DEN G EW I N - Die Platzierungen DIE ZEIT DUFTENDER BLUMEN, GRÜNER WIESEN UND LAUER N ER N U N D A L L EN N O M I N I ER TEN . fotos her steller , r a iner schä le 1 . P LA T Z: E v a M a isch DIE TAGE KÜRZER WERDEN, LASSEN WIR DEN SOMMER 2 . P LA T Z: Cl a u d ia G e ig e r NOCHMALS AUFLEBEN UND SAGEN DURCH BLUMEN, WIE WUNDERVOLL WIR DIE NEUESTEN SCHMUCKKREATIONEN E X A E Q U O 3 . P LA T Z: Ch r ist in e An n a u Ca r ol a P a u l T a n ja F r ie d r ich s NAMHAFTER DESIGNER FINDEN. SANFT GEBETTET AUF DEN FLORALEN NATURSCHÖNHEITEN, UNTERSTREICHEN DIE INDIVIDUELLEN SCHMUCKSTÜCKE DIE PERSÖNLICHKEIT. DABEI 6 . P LA T Z: G e or g S ch ot t e n SIND SIE ALLES ANDERE ALS MAINSTREAM UND ÜBERZEUGEN MIT AUSSERGEWÖHNLICHEN DESIGNS, HANDWERKLICH E X A E Q U O 7 . P LA T Z: Eva Strepp Au r or a Be ck e PERFEKT GEFERTIGT. E X A E Q U O 9 . P LA T Z: H e ik o S ch r e m M y su i S ch oe ffe l visagist & hairstyling verena rabl M O NIK A SE IT T E R: Ar mr e if u n d O h r h ä n g e r a u s r o t e m Po l y a mid mit Sü d se e Zu c h t p e r l e n // K l e id v o n H & M produktion tobias trapp o rg a n i s a t i o n ma ri a -t h e re s b e rg e r mo d e l f l o ri a n e h o f b a u e r (n e X t c o mp a n y ) stylist sonia shaieb 1 2 . P LA T Z: Sarah Marti E X A E Q U O 1 3 . P LA T Z: Gellner E h in g e r - S ch w a r z retusche desiree uhlig fotos wolfgang pohn Kette „modules“ von Eva Maisch >> THEM A F Ü R EI N EN Z EI TL O S EN A W A R D. DER SOMMERNÄCHTE NEIGT SICH LANGSAM DEM ENDE ZU. WENN 1 Teil einer Serie, die einzelnen Kettenteile werden ineinandergesteckt, so lässt sich die Länge variabel einstellen, und die einzelnen Elemente sind frei kombinierbar. Gelbgold 750, barocke Süßwasserzuchtperlen. DA S M O TTO DES W ETTBEW ER BS 201 4 L A U TET: Formale und funktionale Kongruenz in der Konstruktion der Kette. Die Perle wird dabei auf berückend einfache Weise gestalterisch in den Mittelpunkt gesetzt und erweist sich in ihrer Tropfenform als logischer/idealer Endund Anfangspunkt des jeweiligen Kettengliedes. Die Kette vermittelt spielerische Leichtigkeit, die an einfache Blütenkränze erinnert und damit an die Lust des Schmuckmachens wie sie bereits in Kindertagen ihren Anfang nimmt. Sie wirkt dabei einfach und unprätentiös und dennoch spannungsvoll. >> CORNELIE HOLZACH UTE WERNER-DICK << M an trägt sie zu Jeans und Bleistiftrock, zum T-Shirt und zur Seidenbluse: Perlen, die zu lässigen Begleitern durch den Alltag werden. Beim Perlen Grand Prix wurden sie zu den Hauptdarstellern des diesjährigen Wettbewerbs, im jungen Design und mit moderner Ausstrahlung. Perlenschmuck im Stil unserer Zeit eben. Die Jury achtete deshalb nicht nur auf die gestalterische und handwerkliche Qualität, sondern insbesondere auch auf die Interpretation des lässigen Looks. Die Schmuckstücke wurden ohne Angabe des Herstellernamens bewertet. PLAT Z In the category “aesthetics“ it is all about the exciting mis-en-scène of jewelry. In time for the industry‘s trade fairs (Inhorgenta, Basel, Tendence, Midora etc.), Schmuck Magazin presents the recent jewelry trends in creative foto shootings – a perfect stage for new and subtle collections. 2 Ein Schmuckstück, das dem Motto sehr nahe kommt. Die Perlen lassen sich einzeln einfädeln und frei kombinieren – das wirkt spielerisch-leicht und verleiht der Kette Flexibilität und Spannung zugleich. << Collier von Claudia Geiger Ein flexibler Schmuck, der ohne Verschluss funktioniert. Edelstahlseil, schwarze Diamanten, Tahiti-Zuchtperle. 40 Bewerbungen, 20 Nominierungen und 5 Sieger: Die Addition der Wertungspunkte ergab einen ersten und einen zweiten, aber gleich drei dritte Plätze! Ein Kopf-an-Kopf-Rennen also, was für das hohe Niveau und die Originalität der eingereichten Stücke spricht. >> Genau das Motto. Lässig, sportlich und handwerklich interessant interpretiert. Wie in jedem Jahr wird der Perlen Grand Prix des „Schmuck Magazin“ auch in der Fachzeitung „Blickpunkt Juwelier“ kommuniziert – beides Publikationen aus dem Verlag Meth Media Deutschland. Zahlreiche Aktionen im Perlenmonat Oktober unterstreichen die Initiative. << JAN HOFMANN >> Die Diamanten sind eingesperrt, und die Perle kann sich vollkommen frei entfalten und wird damit zum Star des Ensembles. Gleichzeitig wirkt das flexible Collier lässig und unaufdringlich. Unser Glückwunsch gilt den Siegern, unsere besondere Anerkennung allen Nominierten, unser aufrichtiger Dank der Teilnehmerschaft. << UTE WERNER-DICK Insbesondere danken wir der Jury für das Votum und die Beurteilungen. 26 62 27 63 026-031 Perlen Grand Prix_LOK.indd 26 062-074 Rosen Shooting_LOK.indd 62 04.08.14 12:18 062-074 Rosen Shooting_LOK.indd 63 04.08.14 11:11 026-031 Perlen Grand Prix_LOK.indd 27 04.08.14 11:12 04.08.14 12:18 perlen lieber lässig lässig lieber Gracia Patricia StilIkone SIE MEISTERN SOUVERÄN JEDE SITUATION: PERLEN KÖNNEN SICH GANZ KLASSISCH PRÄSENTIEREN ODER AUCH DEN CASUAL LOOK UNTERSTREICHEN. IN ANLEHNUNG AN DAS MOTTO DES DIESJÄHRIGEN PERLEN GRAND PRIX IM SCHMUCK MAGAZIN STARTETEN WIR ZU EINEM GENUSSTRIP INS GRÜNE – IM GEPÄCK SCHIMMERNDE PERLEN-BEAUTYS, DARUNTER ALS GRACE KELLY EROBERTE SIE HOLLYWOOD, ALS AUCH DIE PREISTRÄGER UNSERES WETTBEWERBES. LÄSSIGES FÜRSTIN VON MONACO WURDE SIE ZUR LEGENDE. DESIGN, NEUE IDEEN, FEMININES STYLING – LIFESTYLE IM STIL JETZT WIRD IHR MIT DEM FILM „GRACE OF MONACO“ UNSERER ZEIT. EIN WEITERES DENKMAL GESETZT. AUF DER KINOLEINWAND VERKÖRPERT NICOLE KIDMAN DIE BILDSCHÖNE GRACIA PATRICIA GRIMALDI, BEI UNSEREM SHOOTING SCHLÜPFT EIN ELEGANTES „DOUBLE“ IN DIE ROLLE DER KÜHLEN BLONDEN UND ZEIGT, MIT WELCHEM SCHMUCK DER FÜRSTLICHE STAR HEUTE ZUR STILIKONE WERDEN WÜRDE … visagist alice gretzl produktion tobias trapp visagist verena rabl or g a n i s a t i on m a r i a - t h e r e s b e r g e r produktion tobias trapp m od e l l a r a l oy ( p h m od e l s ) or g an i sat i on mar i a- t h e r e s b e r g e r h a a r e thomas orsolis s c h m u c k f ot os u n d b i l d b e a r b e i t u n g j ü r g e n h a m m e r s c h m i d r e t u sch e jessica glenn S CH O EFFEL : R in g au s d er K ollekt ion „ H ap p y D ay “ a u s W e i ß g o l d 7 5 0 mi t e i n e r S ü d s e e Zu c h t p erle / / K et t e m it An h än ger au s d er K ollekt ion „ D a n d y“ a u s W e i ß g o l d 7 5 0 mi t e i n e r S ü d see- Zu c h t p erle sow ie 8 5 Brillan t en ( 1 , 0 7 c t ) / / Armb a n d a u s S ü ß w a s s e r z u ch t p e r l e n mi t Elem en t en au s Weißgold 7 5 0 / / M od e: Blazer vo n L e n a H o s ch e k , T u ch vo n C o d e l l o d a n k a n h ot e l i m p e r i a l i n w i e n f ü r d i e l oc a t i on f ot os g e r r y f r an k SCH O E FFE L: O hrri ng e aus W ei ßg ol d 750 mi t Tahi ti - Zuc htp erl en / / K ette aus W ei ßg ol d 750 und Tahi ti - Zuc htp erl en / / A rmb and aus W ei ßg ol d 750 und Tahi ti - Zuc htp erl en / / O veral l von Derek L am b y Steffl 22 33 32 032-041 Perlen Shooting_LOK.indd 32 S stylist ali rabbani mod e l mi ch ae l a k . (t e mp omod e l s) st y l i st son i a sh ai e b 04.08.14 11:37 032-041 Perlen Shooting_LOK.indd 33 04.08.14 11:37 022-033 Shooting_Grace_Kelly_lektoriert.indd 22 05.05.14 18:42 022-033 Shooting_Grace_Kelly_lektoriert.indd 23 I m Film „ Ü b er d en D äc h ern v on Nizza“ l e n k t e G r a ce K e l l y g e n a u d a s s e l b e Au t o w ie au f u n serem Fot o, n äm lic h ein S u n b e a m A l p i n e M a r k I I I - C a b r i o l e t . 23 05.05.14 18:42 Meth Media Deutschland GmbH / Max–Eyth–Straße 14 / 70771 Leinfelden–Echterdingen | Page 4 of 12 SCHMUCK MAGAZIN – portrait Forums Design Forum With the Design Forum, Schmuck Magazin offers a space for the international and especially the regional design scene. Here, both established and young designers and goldsmiths have the opportunity to present their latest creations to a wide public. We are looking forward to a close cooperation with ambitious design teams and to realising exciting photo series, articles and interviews. PRICES on request Designers, goldsmiths and jewelry producers have the opportunity in the design forum to present their current collections on individualized pages. cONTAcT Petra Höring Tel. +49 / 7031 / 67 86 09 E-Mail: petra.hoering@schmuckmagazin.de Meth Media Deutschland GmbH / Max–Eyth–Straße 14 / 70771 Leinfelden–Echterdingen | Page 5 of 12 SCHMUCK MAGAZIN – portrait Campaigns Awards & competitions Exzellente Schmuckkultur Ausgezeichnet von “Perlen Grand Prix“, “Schmuck Award“ or “Exzellente Schmuckkultur“: Every year, Schmuck Magazin challenges the industry – jewelers, producers, goldsmiths and designers – to be creative and to hand in own creations to compete in the “Schmuck Award“ or the “Perlen Grand Prix“. The winners will receive awards and are widely featured in Schmuck Magazin. Also, Schmuck Magazin honours the best jewelers of the Germanspeaking world with the coveted “Exzellente Schmuckkultur“ award. f ü r e x z e l l e n t e s c h m u c k k u lt u r to p 100 2014 In the second issue of Schmuck Magazin, we present jewelers and goldsmiths which were honoured with the award “Exzellente Schmuckkultur“. Schmuck Award At the middle of the year, Schmuck Magazin invites jewelry producers to participate in the “Schmuck Award“. In the third issue, we show the best submissions. The winners are presented in the fourth issue. Perlen Grand Prix In the beginning of the year, Schmuck Magazin encourages the industry to participate in the “Perlen Grand Prix“ with an own pearl creation. The winners are presented in issue #3. Meth Media Deutschland GmbH / Max–Eyth–Straße 14 / 70771 Leinfelden–Echterdingen | Page 6 of 12 SCHMUCK MAGAZIN – Dates and Editorial Plan Issue Month Date of publication Ad deadline Delivery date for printing data Editorial Deadline 1 february – april 13.02.2015 09.01.2015 16.01.2015 29.12.2014 1 Topics * preview Inhorgenta Munich and Baselworld design forum: stainless steel jewelry special: the new rings wedding rings gemstone forum jewelry from Austria/Switzerland 2 may – july 22.05.2015 17.04.2015 24.04.2015 10.04.2015 2 highlights from Baselworld & Inhorgenta Munich design forum: region Pforzheim gemstone forum special: summer bracelets & bangles Exzellente Schmuckkultur – Top 100 jewelers jewelry from: Italy and Spain 3 august – october 21.08.2015 17.07.2015 24.07.2015 03.07.2015 3 fairs in fall: Tendence, Midora, Intergem i.e.. design forum: region Schwäbisch Gmünd special: the new necklaces and colliers Schmuck Award: the candidates Perlen Grand Prix: the winners jewelry from Spain 4 4 november – january 20.11.2015 16.10.2015 23.10.2015 02.10.2015 presents guide design forum: platin jewelry gemstone forum special: the new earrings Schmuck Award: the winners *Technical Changes Reserved Meth Media Deutschland GmbH / Max–Eyth–Straße 14 / 70771 Leinfelden–Echterdingen | Page 7 of 12 ADS AND SPECIAL PLACEMENTS submission and prices GENERAL INFORMATION Advertisement Bleed formats size (width x height) 1/1 page 210 x 280 mm type area formats (width x height) prices b/w and 4 color 1/1 page 170 x 230 mm Euro 4.412,– All formats are stated net plus 3 mm trim on outer edges. All prices in Euros subject to VAT. magazine format: 210 mm wide x 280 mm high. PRINTING MATERIALS Euro 8.250,– 2/1 double page 420 x 280 mm gutter bleed + 3 mm double page spread 1/2 page vertical 99 x 280 mm 1/2 page vertical 85 x 230 mm 1/2 page horizontal 210 x 140 mm 1/2 page horizontal 170 x 115 mm 1/3 page vertical 72 x 280 mm 1/3 page vertical 57 x 230 mm 1/3 page horizontal 210 x 92 mm 1/3 page horizontal 170 x 76 mm The price stated is the net price in with the respective statutory value-added tax being additionally payable. prices valid starting January 1st, 2015. Euro 2.560,– Please send us a clearly labeled, printable PDF, in CMYK color mode, high resolution (300 dpi) and all used typefaces. Logos must be sent in .tiff or .eps format. DELIVERY Euro 1.790,– ■■ E-Mail: anzeigen@schmuckmagazin.de ■■ FTP: You have the possibility to upload data on our FTP server. (FTP programm required): URL: 83.65.33.215 user: methmedia password: fileupload Bank details Oberbank Landshut, BLZ 701 207 00 Konto Nr. 105 113 591 9 Meth Media Deutschland GmbH / Max–Eyth–Straße 14 / 70771 Leinfelden–Echterdingen | Page 8 of 12 ADS AND SPECIAL PLACEMENTS submission and prices SPECIAL PLACEMENTs U2 (inside cover) = Euro 4.600,– U3 (back-inside cover) = Euro 4.412,– U4 (back cover) = Euro 4.600,– Special placement 5 % additional charge. Reservations: reserved advertisements with placement convenant can be cancelled 2 weeks before ad close. QUANTITIY DISCOUNTS 3 pages = 5 % 4 pages = 10 % SPECIAL ADVERTISING FORMATS These special offers are also available on request: personalized jacket flap ■best ■ placement ■logo ■ can be printed in B/W or CMYK Ringbooklet ■platform ■ all related to wedding and engagement ■is ■ an insert to issue #2 ■■ retailers choose a personalized (matching their assortment) Ringbooklet from the prepared pages The personalized jacket flap provides special placement for producers and their retailers. The “Ringbooklet“, an insert to issue #2, is an exclusive platform for bridal jewelry, wedding and engagement rings. From the components of the insert “Ringbooklet“, we produce a personalized “Ringbooklet“ for the retailer. Meth Media Deutschland GmbH / Max–Eyth–Straße 14 / 70771 Leinfelden–Echterdingen | Page 9 of 12 TERMS AND CONDITIONS 1. “Advertising Order” within the meaning of the following Standard Terms and Conditions of Business is a contract for publication of one or more of an advertiser’s advertisements, in a printed publication, for the purpose of dissemination. 2. In case of doubt, advertisements must be called off for publication within one year of the contract being concluded. If the right to carry out individual advertisements is granted in the framework of the contract, the order shall be carried out in the issues that appear within the twelve months following appearance of the first advertisement provided that the first advertisement has been called off and published within the period specified in sentence 1. 3. Advertising prices are based on the publishing house‘s valid advertising price list at the time the contract is concluded. If the advertisement rate changes after the contract is concluded, the publishing house shall be entitled to calculate the price according to the price list valid at the time of publication; this shall not apply to business transactions with nonmerchants provided that the period between conclusion of the contract and publication does not exceed 4 months. Advertising agencies and brokers shall be prohibited from passing on all or any of the agency commission granted by the publishing house to their customers. 4. If an order is not carried out through no fault of the publishing house, the customer shall – irrespective of any other legal obligations - reimburse the publishing house the difference between the discount for the quantity of insertions agreed and the actual volume of advertisements inserted. If the magazine cannot appear at all owing to force majeure (e.g. war, mobilization, labour disputes or any other unforeseeable circumstances), or cannot appear in full or on schedule, this shall not entitle the customer to assert claims accordingly. 5. With regard to the calculation of the quantities of advertisements purchased, text millimetre lines will be converted into advertisement millimetres according to the price. 6. Any orders for advertisements and external supplements which are expressly to be published exclusively in certain issues, in certain editions or at certain positions in the publication must be received by the publishing house in such good time that the customer can still be notified before the closing date for advertisements if the order cannot be carried out in this way. Classified advertisements will be printed in the relevant section without any need for express agreement. 7. Full-position advertisements are advertisements which border at least two pages of reading matter and do not border any other advertisements. Advertisements which, due to their editorial nature, are not recognizable as ads, shall be identified as such with the word “advertisement” by the publishing house. 8. The publishing house reserves the right to refuse advertising orders or orders for supplements – even individual call offs within the framework of a multi-ad package deal – on grounds of content, origin, or technical form. The publishing house also reserves the right to refuse advertising orders if the content of such orders violates laws or official provisions or if it would be unreasonable to expect the publishing house to publish the same. This also applies to orders placed with branch offices, advertisement offices or agents. Supplement orders will only be binding on the publishing house after submission of a specimen of the supplement and its approval. Supplements which, because of their format or layout, give the reader the impression that they are a constituent part of the newspaper or journal or which contain any external advertisements will not be accepted. The customer shall be notified of rejection of an order immediately. 9. The customer is responsible for timely delivery of flawless masters or supplements. The publishing house guarantees the printing quality customary for the publication in question as permitted by the masters. 10. In the event of illegible, incorrect, or incomplete printing of the advertisement, the customer shall be entitled to either a reduction in payment or a flawless substitute advertisement to the extent that the objective of the advertisement was impaired. If the publishing house allows a reasonable period granted to it for this purpose to expire or if the replacement advertisement is once again not flawless, the customer shall be entitled to a reduction in payment or may cancel the contract. Damage claims resulting from the positive breach of obligations, from culpa in contrahendo and from tortious acts will be excluded, including but not limited to cases in which orders are placed by telephone. Damage claims arising from impossibility of performance and delay in providing the service will be limited to the refunding of the foreseeable damage and to the remuneration to be paid for the advertisement or supplement concerned. This shall not apply in cases of wrongful intent or gross negligence on the part of the publishing house, its legal representatives or agents in performance. This will not affect any liability of the publishing house for damages caused by the lack of warranted characteristics. Furthermore, the publishing house will not be liable for the gross negligence of agents in performance in commercial business dealings; in all other cases, the liability for gross negligence in relation to merchants will, according to the scope, be limited to the foreseeable damage up to the amount of the advertisement remuneration in question. Any complaints (except in the case of non-evident deficiencies) must be asserted within four weeks of receipt of the invoice and the copy. 11. Proof sheets will only be supplied upon express request. The customer shall be responsible for the correctness of the returned proof sheets. The publishing house will take account of all the error corrections communicated to it within the period set at the time when the proof sheet was sent. 12. If no particular size stipulations are made, the size will be based on the actual printing height of the calculation which is customary for the type of advertisement. 13. If the customer does not effect advance payments, the invoice will be sent immediately, but if at all possible 14 days after the publication of the advertisement. The invoice must be paid within the period calculated from receipt of the invoice, as indicated on the price list, unless a different payment term or advance payment has been agreed upon in the specific case. 14. In the event of default on payment the publishing house shall, subject to the proviso of more extensive rights, be entitled to charge interest on arrears of 1% above the base rate of the European Central Bank. If payment is delayed, the publishing house will be able to postpone the further execution of the ongoing order until payment has been effected and to demand an advance payment for the remaining advertisements. If there are any justified doubts about the solvency of the customer, the publishing house will be entitled, even during the term of an advertisement transaction, to make the publication of additional advertisements dependent on the advance payment of the amount and on the settlement of outstanding invoices without taking account of any originally agreed time allowed for payment. 15. Upon request, the publishing house will provide an advertiser’s copy together with the invoice. Advertisement excerpts, copy pages or complete copy issues will be supplied depending on the type and scope of the advertisement order. If it is no longer possible to procure a copy, this will be replaced by a legally binding attestation of the publishing house with regard to the publication and circulation of the advertisement. 16. The customer shall bear any costs incurred for the production of ordered printing documents and drawings as well as for significant amendments to originally agreed designs made at the request of the customer or for reasons for which the customer is responsible. 17. If a transaction relates to several advertisements, a claim for a price reduction may be derived from a decrease in the press run if the total average press run in the year beginning with the placement of the first advertisement is lower than the average press run specified on the price list or in any other way or, if a press run is not specified, than the press run sold on average in the preceding calendar year (if applicable, the average press run actually circulated in the case of trade journals). A decrease in the press run will only be a deficiency justifying a price reduction if it amounts to 20% with a press run of up to 50,000 copies. Furthermore, price-reduction claims will be excluded in the case of transactions if the publishing house has notified the customer of the decrease in the press run in such good time that the customer would have been able to withdraw from the contract before the advertisement was published. 18. In the case of box-number advertisements, the publishing house will apply the due diligence of a prudent businessman with regard to the safekeeping of the offers and to their forwarding in good time. Registered letters and express letters in response to box-number advertisements will only be forwarded by normal mail. The received replies to box-number advertisements will be kept for four weeks. Any replies which are not collected within this period will be destroyed. The publishing house will return any valuable documents without being obliged to do so. In the interest and for the protection of the customer, the publishing house will reserve the right to open the incoming offers for checking purposes in order to prevent the misuse of the box-number service. The publishing house will not be obliged to pass on any business recommendations or placement offers. 19. Printing documents will only be returned to the customer upon particular request. The obligation to keep them will end three months after the order has expired. 20. Discount credit memos and short rates shall only be settled at the end of the year of insertion. 21. The validity of placement confirmations shall be conditional and subject to change for technical reasons. In such cases the publishing house shall not be liable. 22. The place of performance will be the head office of the publishing house. In business dealings with merchants and legal entities under public law or in the case of special funds under public law, the place of jurisdiction for legal actions will be the head office of the publishing house. In so far as any legal actions on the part of the publishing house cannot be asserted in the summary proceedings for the recovery of debts, the place of jurisdiction for non-merchants will be determined according to their place of residence. If the place of residence or habitual abode of the customer (also in the case of non-merchants) is unknown at the time when a legal action is commenced or if the customer has, after the contract has been concluded, transferred his place of residence or habitual abode outside the territorial scope of the law, it is agreed that the head office of the publishing house will be the place of jurisdiction. Meth Media Deutschland GmbH / Max–Eyth–Straße 14 / 70771 Leinfelden–Echterdingen | Page 10 of 12 contact advertising Manager editorial Office Publishing house Petra Höring Petra Bäuerle (editorship) Hölgenäcker 12, 86949 Windach Tel. +49 / 8193 / 99 06 210 Fax +49 / 8193 / 99 06 209 petra.baeuerle@schmuckmagazin.de Meth Media Deutschland GmbH Max-Eyth-Straße 14, 70771 Leinfelden-Echterdingen Simone Müller Wimbergergasse 28, A-1070 Wien Tel. +43 / 1 / 98 24 808 – 21 Fax +43 / 1 / 98 24 808 – 9 simone.mueller@schmuckmagazin.de Managing Director Office Miriam Tatour Max-Eyth-Straße 14, 70771 Leinfelden-Echterdingen Tel. +49 / 711 / 320 676 – 16 Fax +49 / 711 / 320 676 – 11 office@schmuckmagazin.de MARKETING Bernadette Zemann (organization) Wimbergergasse 28, A-1070 Wien Tel. +43 / 1 / 98 24 808 – 34 Fax +43 / 1 / 98 24 808 – 9 assistenz@methmedia.at Alexander Meth alexander.meth@schmuckmagazin.de Stefanie Borchardt (image editorial) Wimbergergasse 28, A-1070 Wien Tel. +43 / 1 / 98 24 808 – 23 Fax +43 / 1 / 98 24 808 – 9 bildredaktion@schmuckmagazin.de Clara Migsch Wimbergergasse 28, A-1070 Wien Tel. +43 / 1 / 98 24 808 – 56 Fax +43 / 1 / 98 24 808 – 9 clara.migsch@methmedia.at Scmuck Magazin 2015 Max-Eyth-Straße 14, 70771 Leinfelden-Echterdingen Tel. +49 / 7031 / 67 86 09 petra.hoering@schmuckmagazin.de Meth Media Deutschland GmbH / Max–Eyth–Straße 14 / 70771 Leinfelden–Echterdingen | Page 11 of 12