Lakáskultúra

Lakáskultúra
Rates 2014
Lakáskultúra is an exclusive interior design and lifestyle magazine
published monthly characterised by tradition, professionalism, its
sophisticated approach and high quality. Its quality articles help us get
to know our own needs and find the style that best suits us; guide us and
offer ideas and useful advice about interior design and decorating when
refurbishing or planning a new dream home. It presents all the latest
interior design trends in Hungary and elsewhere by equally presenting
conventional, unique and exclusive homes, as well as styles. It provides
diverse and valuable information about the real estate market, tracks
changes in styles of interior design, tries to create harmony between
classical and modern trends and also presents exclusive and practical
products in a diverse range of styles in several inspiring combinations.
Advertisement sizes and prices
Format
B2
B3
B4
2/1
1/1
1/2 portrait
1/2 landscape
1/3 portrait
1/3 landscape
1/4 portrait
1/4 landscape
1/4 din
1/6 portrait
1/6 din
1/8 din
Mirror size (mm)
195 × 250
Trim size (mm)
225 × 290
Bleed size (mm)
235 × 300
List price (HUF)
2 400 000
195 × 250
195 × 250
195 × 250
95 × 250
195 × 122,5
62 × 250
195 × 73,5
45 × 250
195 × 49
95 × 122,5
62 × 122,5
95 × 73,5
225 × 290
225 × 290
450 × 290
225 × 290
110 × 290
225 × 142,5
77 × 290
225 × 93,5
60 × 290
225 × 69
-
235 × 300
235 × 300
460 × 300
235 × 300
120 × 300
235 × 152,5
87 × 300
235 × 103,5
70 × 300
235 × 79
-
2 100 000
2 700 000
3 550 000
2 050 000
1 300 000
1 300 000
1 050 000
1 050 000
660 000
660 000
660 000
420 000
420 000
95 × 49
-
-
350 000
Extra charges
Text pages
10%
Right page
10%
Right text page/opposite the text
15%
External product extra charge
20%
External product extra charge (if several product are placed)
30%
Technical parameters
Number of pages: 80+4 pages
Format: 225 x 290 mm
Print: 4+4 rotation offset
Planned number of printed copies: 30 000
Available: 4 December
Ordering deadline: 11 November
Advertisement submission deadline: 18 November
Deadline for cancellation and changes: ordering deadline
cmyk _ pozitív
We accept advertisements ready for printing in the modes and formats specified in the section
„Parameters for Advertisement Submission”.
Prices are quoted in HUF, exclusive of VAT and are valid until cancellation. Mediaworks Magazines Kiadó
Kft. has specified rules applicable to further advertising conditions in the General Terms of Contract.
Mediaworks Magazines Kiadó Kft. 1082 Budapest, Futó utca 35-37.
ADVERTISEMENT ORDERS: tel.: (1) 460 4886, fax: (1) 460 2579
e-mail: hirdetes@mediaworks.hu
cmyk _ pozitív
Lakáskultúra
PARAMETERS FOR ADVERTISEMENT SUBMISSION
Mode of sending ready advertisements to our publishing company:
•Viae-mail,max.10MB:
-Publicandbusinessmedia:nszgyartas@mediaworks.hu
-Regionalmedia:megyeigyartas@mediaworks.hu
-Sportandentertainmentmedia:gyartas@nemzetisport.hu
-Women,gastroandyouthmedia:mgyartas@mediaworks.hu
•OnCD,DVD,PENDRIVE
WeacceptreadymaterialinPhotoshop(eps,tif,pdf)orIllustratorformatin300dpiimageresolutionand
CMYKcolourmode.
Aprintingprooforchromalineneedstobesuppliedtoguaranteecolourquality.Ifthisisnotprovided,
wedonotacceptanycomplaintsmadeinconnectionwithcolourquality.
Please make sure that you take account of the following during planning:
•Pleasetransformthetextinthefileintoanoutlineorcurve
•Makesurethatyouusetherightoverprint,knock-outsettings
•IftheadvertisementhasbeendesignedbyusingtheInDesignprogramme,pleasemakesurethat
thetextlayerisontop
•InthecaseofPhotoshopeps/tif/jpgformats,weonlyacceptflattened,CMYK,min.300dpi
advertisements
•InthecaseofJPGcompression,pleaseusetheMaximumQualitysettingtominimisethe
distortionandfragmentationofsmallerfontsandthinlines
•Technologicallimitationsoftheprintingprocedureapplied(differentpaperqualities;variations
infolding,cuttingandcolouralignment;thingraphicalcomponentsinnegativerotation;fontsize;
makingsurethattextinblackisonablackplateandexplicitlyavoidingtheuseofdirectcolours)
•WeareunabletoacceptmaterialscompiledinCorelDraw
Further requirements for bleed advertisements:
•Werecommendnotplacinganyusefulinformationwithin5mmoftheedge
•Cutandregistrationsigns,aswellaspalettesmustbeplacedatleast5mmfromtheedge,
howeverdefinitelyoutsidetheadvertisement
•Pleaseplacea5mmborderaroundbleedadvertisements
For advertisement to be designed:
•Pleasesendimagesandlogosin300dpiandthetextinWordformatinthecaseofadvertisements
intendedforpublication.
IF THE MATERIAL SUBMITTED FAILS TO COMPLY WITH THE ABOVE-LISTED PARAMETERS,
WE ARE UNABLE TO GUARANTEE THE CORRECT PUBLICATION OF THE ADVERTISEMENT,
WHICH IS WHY WE ARE UNABLE TO ACCEPT ANY COMPLAINTS.