Rates 2015 - MediaWorks

Rates 2015
Product profile
Autó-Motor (Cars and Motorcycles) is the most prestigious and widely
read thematic transport magazine in Hungary. Its approaching 70th
anniversary makes it absolutely unique, while its credibility and choice
of topics is also acknowledged by and popular among experts. Everyone
interested in the latest news in the car industry, the latest innovations,
shows presenting new models, test drives and tests in Hungary from cars to
motorcycles through to commercial vehicles will find something to read in
this magazine published fortnightly. The magazine naturally also includes
sections focusing on used cars, car technology innovations, tuning, advice
and tips, as well as general topics on transport. Its thematic supplements
focus on seasonal car care and choice of tyres, news and items of interest
from the commercial vehicle sector, as well as the databank of the Formula
One World Championship.
Target group
Autó-Motor targets readers aged 18-55 that have at least obtained
secondary education qualifications and are actively interested in car
and motorcycle sports. In addition, it features tests, expos and general
information for car lovers as well.
Advantages for advertisers
•Number of copies sold: 23,232
•145,700 readers pick up the magazine fortnightly
•One reader picks one issue up four times on average
•647,300 contacts are made between a given issue and its readers
•86% of readers are men
•71% are aged 18-49
•Minimum 60% have graduated from high school
•72% live in urban areas and 56% are main shoppers
•67% are ABC status readers
Source: MATESZ Flash Report, 2014 3rd Quarter, NOK 2013/4, 2014/1-3
Rates 2015
Hirdetési méretek és árak
Format
Mirror size
Trim size
Bleed size)
List price (HUF)
C2
181 x 254,5
200 x 290
210 x 300
1 210 000
C3
181 x 254,5
200 x 290
210 x 300
1 130 000
C4
181 x 254,5
200 x 290
210 x 300
1 420 000
2/1
378 x 254,5
400 x 290
410 x 300
1 800 000
1/1
181 x 254,5
200 x 290
210 x 300
1 040 000
1/2 portrait
89 x 254,5
100 x 290
110 x 300
580 000
1/2 landscape
181 x 125
200 x 145
210 x 155
580 000
1/3 portrait
58 x 254,5
69 x 290
79 x 300
410 000
1/3 landscape
181 x 82
200 x 94
210 x 104
410 000
1/4 portrait
89 x 125
100 x 143,5
110 x 153,5
340 000
1/4 landscape
181 x 61
200 x 71
210 x 81
340 000
1/8 portrait
43 x 125
-
-
200 000
1/8 landscape
89 x 61
-
-
200 000
1/6 din
92,5 × 75
-
-
200 000
1/8 din
92,5 × 51,5
-
-
150 000
Special Format
Packaging
22 Ft/db
Insert
18 Ft/db
Extra charges
Text page
10%
Right page
10%
Right text page/opposite the text
15%
External product extra charge
20%
External product extra charge
(in the case of the placement of several products)
30%
Technical parameters
Number of pages: 40 + 4 pages
Format: 200 x 290 mm
Paper: Cover page: 115g double coated glossy paper
Inside pages: 57 g SC+
Binding: stapled
Print: 4+4 rotation offset
Available: fortnightly on Wednesdays
Deadline for cancellation and changes: ordering deadline.
We accept advertisements ready for printing in the modes and formats specified in the section „Parameters for Advertisement Submission”.
Prices are quoted in HUF, exclusive of VAT and are valid until cancellation. Mediaworks Magazines Kiadó Kft. has specified rules applicable to further
advertising conditions in the General Terms of Contract.
Mediaworks Magazines Kiadó Kft. 1082 Budapest, Futó utca 35-37.
ADVERTISMENT ORDERS: tel.: (1) 460 2541, (1) 460 2529,
fax: (1) 460 2579
e-mail: hirdetes@mediaworks.hu
Rates 2015
Published in 2015
Autó-Motor
Ordering deadline
Submission deadline
Available
2015/1
31.12.2014.
06.01.2015.
14.01.2015.
2015/2
14.01.2015.
20.01.2015.
28.01.2015.
2015/3
28.01.2015.
03.02.2015.
11.02.2015.
2015/4
11.02.2015.
17.02.2015.
25.02.2015.
2015/5
25.02.2015.
03.03.2015.
11.03.2015.
2015/6
11.03.2015.
17.03.2015.
25.03.2015.
2015/7
25.03.2015.
31.03.2015.
08.04.2015.
2015/8
08.04.2015.
14.04.2015.
22.04.2015.
2015/9
22.04.2015.
28.04.2015.
06.05.2015.
2015/10
06.05.2015.
12.05.2015.
20.05.2015.
2015/11
20.05.2015.
26.05.2015.
03.06.2015.
2015/12
03.06.2015.
09.06.2015.
17.06.2015.
2015/13
17.06.2015.
23.06.2015.
01.07.2015.
2015/14-15
01.07.2015.
07.07.2015.
15.07.2015.
2015/16
29.07.2015.
04.08.2015.
12.08.2015.
2015/17
12.08.2015.
18.08.2015.
26.08.2015.
2015/18
26.08.2015.
01.09.2015.
09.09.2015.
2015/19
09.09.2015.
15.09.2015.
23.09.2015.
2015/20
23.09.2015.
29.09.2015.
07.10.2015.
2015/21
07.10.2015.
13.10.2015.
21.10.2015.
2015/22
21.10.2015.
27.10.2015.
04.11.2015.
2015/23
04.11.2015.
10.11.2015.
18.11.2015.
2015/24
18.11.2015.
24.11.2015.
02.12.2015.
2015/25-26
02.12.2015.
08.12.2015.
16.12.2015.
Deadline for cancellation and changes: ordering deadline.
Rates 2015
PARAMETERS FOR ADVERTISEMENT SUBMISSION
Mode of sending ready advertisements to our publishing company:
• On CD, DVD, PEN DRIVE or via e-mail (max. 10 MB):
Women magazines
hot!, Fanny, Lakáskultúra, Test és Lélek
Gastro magazines
Fanny Konyha, Ínyenc, Édes élet, Tina Konyha
Youth magazines
BRAVO, BRAVO Girl!,
Children’s magazines
Buci Maci
Nemzeti Sport, Képes Sport, Nemzeti Sport Magazin,
Sport & Life, Hajrá Foci
Sport publications
Autó-Motor
Manager Magazin
Világgazdaság
Népszabdság publications
24 óra(Komárom-Esztergom), Heves megyei Hírlap,
Regional dailies
Nógrád Megyei Hírlap, Somogyi Hírlap, Tolnai Népújság,
Új Dunántúli Napló, Új Néplap, Békés Megyei Hírlap,
Petőfi Népe (Bács-Kiskun-Szolnok) plusz időszakos
mellékletek
Sunday newspapers
Vasárnap Reggel
mgyartas@mediaworks.hu
gyartas@nemzetisport.hu
amstudio@automotor.hu
hirdgyart.manager@mediaworks.hu
hirdgyart.vilaggazdasag@mediaworks.hu
nszgyartas@mediaworks.hu
megyeigyartas@mediaworks.hu
•Pleasemakesure,thatthefollowinginformationsareincludeinyoure-mail:
•nameoftheordering/adverteingcompany
•nameofthepublication
•sizeandcolourofthead
•publicationdate
We accept ready material in eps, tif, pdf, ai format in 300 dpi image resolution and CMYK colour mode.
A printing proof or chromaline needs to be supplied to guarantee colour quality. If this is not rovided, we do not accept
any complaints made in connection with colour quality.
Pleasemakesurethatyoutakeaccountofthefollowingduringplanning:
• Please transform the text in the file into an outline or curve
• Make sure that you use the right overprint, knock-out settings
• If the advertisement has been designed by using the InDesign programme, please make sure that
the text layer is on top
• In the case of Photoshop eps/tif/jpg formats, we only accept flattened, CMYK, min. 300 dpi
advertisements
• In the case of JPG compression, please use the Maximum Quality setting to minimise the
distortion and fragmentation of smaller fonts and thin lines
• Technological limitations of the printing procedure applied (different paper qualities; variations
in folding, cutting and colour alignment; thin graphical components in negative rotation; font size;
making sure that text in black is on a black plate and explicitly avoiding the use of direct colours)
• We are unable to accept materials compiled in CorelDraw
Further requirements for bleed advertisements:
• We recommend not placing any useful information within 5mm of the edge
• Cut and registration signs, as well as palettes must be placed at least 5 mm from the edge,
however definitely outside the advertisement
• Please place a 5 mm border around bleed advertisements
For advertisement to be designed:
• Please send images and logos in 300 dpi and the text in Word format in the case of advertisements
intended for publication 4 days prior publication.
IF THE MATERIAL SUBMITTED FAILS TO COMPLY WITH THE ABOVE-LISTED PARAMETERS,
WE ARE UNABLE TO GUARANTEE THE CORRECT PUBLICATION OF THE ADVERTISEMENT,
WHICH IS WHY WE ARE UNABLE TO ACCEPT ANY COMPLAINTS.