Mediapack bauMAGAZIN 2016 PDF

07
Juli 2015
The specialist magazine for
Das Fachorgan für
www.baumagazin.eu
Baumaschinen Bauger
äte Baufahrzeuge
bau MAGAZIN
07/2015
construction site equipment
Messe-Rückblick
Sonderteil
13. Auflage
DIE
U1_BM_07_15.ind
d Alle Seiten
Im Blickpunkt
Liebherr: Neues Logistikcenter
als
zentrale Drehscheibe
für Ersatzteile
08.07.15 16:05
MEDIAPACK 2016
2
Title portrait
Media-Information
2016
• Demolition technics/deconstruction
• Motorway and road building
• Construction machines technics
• Building site arrangements
• Construction tools and construction
devices
• Concrete construction and
ready-mix concrete
• Bridge construction
• Vehicle technics
• Gardening and landscaping
• Winning of stones, earths,
chips and sand
• Building construction,
work on scaffolding
• Communal technics
• Crane technics
• Recycling
In each edition the monthly changing topics are finished clearly structurized
and published (please see the editorial topic plan). Month per month the target group of the readers levels at the topic focal point of the magazine. This
corresponds to our strategy, to counter spreading losses successfully.
08
August 2015
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In clear design with topic related text and picture articles as well as monthly current press announcements
the bauMAGAZIN offers builders of all branches worth
knowing information about construction machines,
devices, accessories and vehicle technics as well as
their use.
A first class date bank is the basic condition for our
business philosophy: with currently more than
72,000 well-kept address data of the construction
industry from Germany and abroad we give you the
security of a high advertisement effectiveness with
an unimportant spreading loss.– Streuverluste
sind damit nahezu ausgeschlossen.
how«
»One-Man-S
e: Von der
arktführer
Erkat-Grupp
zum Weltm
in 15 Jahren
05.08.15
10:54
• Special civil engineering
• Civil engineering
• Tunnel construction / mining
• Business management
• Hydraulic engineering
• Communal and utility vehicles
and accessories
07
Juli 2015
Das Fachorgan für
Baumaschinen Baugeräte Baufahrzeuge
www.baumagazin.eu
Miete
n leich
t
bau MAGAZIN 07/2015
Cover picture: © Superingo / Fotolia.com
The bauMAGAZIN is published in the complete European German speaking area and offers monthly extensive information of the construction branch in the field of:
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In every magazine you will find:
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U1_BM_07_15.indd Alle Seiten
08.07.15 16:05
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• Rental park guide post
• Second-hand machines, devices and vehicle market
• Auctions
• Business connections and job market
• Current business announcements
• Fair details and event notes
• »on-site« appointments (»on-location«)
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• Construction site reports
• Branch guide with important procuration
addresses
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Liebherr: Neues Logistikcenter als
zentrale Drehscheibe für Ersatzteile
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• Product novelties of manufacturers
and traders of the construction branch
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13.03.14
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Media-Information
2016
1. Short characteristics
The bauMAGAZIN is one of the leading trade magazines for the construction
industry. It is getting circulated all over Germany and German-speaking European countries with a monthly edition of 18,500 units on average. The perfect
target group for the divisions construction machinery, construction equipment
and construction vehicles will be chosen every month related to a special topic
out of a categorized data file of 72,000 addresses. This guarantees highest
advertisement efficiency – spreading losses are nearly impossible.
The topic preparation is effected up-to-date with product novelties, construction site reports, interviews, company portraits, business news or »on-site«
appointments (»on-locations«) by our editors. Furthermore you can find the
bauMAGAZIN at all important exhibitions reporting about the current news.
2.
3.
4.
5.
6.
7.
Memberships
Organ
Management
Editorial department
Project management
Advertisements
8. Volume/Year
Mode of publishing
9. Publishing house
10. Postal address
Physical address
11. Telephone
Telefax
12. Internet
E-Mail
–
–
Markus Holl, Joachim Plath
Michael Wulf, Thomas Schürger
Tobias Haslach
Tobias Haslach, Matthias Amann,
Markus Hieber, Norman Zenzinger
20th volume, 2016
monthly
(11 issues including 1 double issue Dec/Jan)
SBM Verlag GmbH
P.O. Box 25 65, 87415 Kempten, Germany
Hermann-von-Barth-Str. 2,
87435 Kempten, Germany
+49 (0) 8 31 / 5 22 04-0
+49 (0) 8 31 / 5 22 04-50
www.baumagazin.eu
baumagazin@sbm-verlag.de
13. Dates and editorial topics see enclosure
14. Subscription price
Germany:
Foreign countries:
Price per issue:
ISSN:
annual subscription
55.-- € (despatch and VAT included)
68.-- € (despatch included; Europe)
6.50 € (order at: baumagazin@sbm-verlag.de)
1610-3785
15. Extend analysis
2014 / 15
= 11 issues
Magazine format
DIN A4, 210 mm wide, 297 mm high
Total extend
1 660 pages
=
100.0 %
Editorial part
1 102 pages
=
66.4 %
Advertisement part
558 pages
=
33.6 %
thereof
business directory/rental park guide 41 pages
=
7.4 %
used machinery market
104 pages
=
18.7 %
business specialist
40 pages
=
7.2 %
Insert
20 pc(s).
Bound insert
2 pc(s).
16. Content analysis of the
editorial part 2013 / 14
1 102
Construction machines / construction
equipment / construction logistics /
mechanical engineering /
software & accessories:
737
Technical vehicle information
and accessories
116
Fairs & dates
51
Names & news
114
Miscellaneous*
84
pages
=
100.0 %
pages
=
66.9 %
pages
pages
pages
pages
=
=
=
=
10.5 %
4.6 %
10.4 %
7.6 %
*) Miscellaneous contains: Table of contents, imprint, list of editorial offices, house advertising, testimonial
Editorial department/Publisher • Analysis for extend and content
3
Analysis for editions and circulation Nielsen
Media-Information
17. Editions control
2016
Breakdown of the actually circulated issue
according to Nielsen areas
affiliated to IVW
18. Editions analysis
Copies per issue annual averag
(1st July 2014 bis 30th June 2014)
based on the AMF scheme
Print run
Actually circulated issue
thereof abroad
17,604
17,116
732
Issue sold
thereof abroad
thereof member pieces
- Copies subscribed
- Other sales
- Single sales
3,997
213
–
3,997
–
–
Free pieces
Residual, archive
and voucher copies:
copies
Nielsen area I
Schleswig-Holstein, Hamburg,
Bremen, Lower Saxony
12.8
2,097
Nielsen area II
North Rhine-Westphalia
15.4
2,523
Nielsen area III a
Hessen, Rhineland-Palatinate,
Saarland
16.7
2,736
15.3
2,506
20.5
3,358
5.7
933
Nielsen area VI
Mecklenburg-Western Pomerania,
Brandenburg, Saxony-Anhalt
3.9
642
Nielsen area VII
Thuringia, Saxony
9.7
1,589
Nielsen area III b
Baden-Wuerttemberg
Nielsen area IV
Bavaria
13,119
Nielsen area V
Berlin
448
19. Geographical circulation analysis:
Economic area
Share of the actually circulated issue
%
Inland
Abroad
Actually circulated issue
%
95.7
4.3
100.0
copies
16,384
732
17,116
Actually circulated inland
Abroad
100.0
100.0
16,384
732
4
Media-Information
2016
1. Condition of the file
In the consignee file all the addresses of all consignees are collected on the
EDP. The file is arranged according to national consignees and consignees
abroad. The addresses of the national consignees are sorted according to
postcodes and the consignees abroad according to countries.
5. Basic totality (investigated share)
Actually circulated issue
Not included in the inquiry
Single sale, advertisement copies
the basic totality (actually circulated issue
2. Mode of analysis
Circulation analysis by appraisal of the files – total inquiry
6. Description of the inquiry
The evaluation is based on the total file, The investigated shares for the circulation in the Federal Republic of Germany and abroad were projected on the
actually circulated issue in the annual average.
3. Day of the listing
3rd August, 2015
4. Structure of the consignees on start of the inquiry
a) Total number of consignees in the file
b) Structure of one issue according to circulation methods
Consignee in the file issue sold
Consignee in the file regular free pieces
Number of consignees changing free pieces of one issue
Single sale
Advertisement copies
Actually circulated issues
Thereof abroad
c) Total number of consignees
changing free pieces
Short Version - Inquiry method
72,054
3,943
499
13,970
18,412 = 100.00 %
– =
0%
18,412 = 100.00 %
7. Aiming person of the inquiry
to be omitted
8. Definition of the reader
to be omitted
9. Fluctuation margin
to be omitted
10. Execution of the inquiry
11. Time frame of the inquiry
publisher
July 2015
–
–
18,412
526
68,111
Analysis for editions and circulation
5
Consignee structure analysis
Media-Information
2016
12. Branches / Branches of trade / Branches of study / Occupational group
Department /
group / class
Portion in
actually
distributed
copies
Recipient groups/ description according to the industrial classification
of economic activities published by
the German Statistical Office
%
copies
13.0
2,394
45.21.2/45.25.4
Construction engineering
and scaffolding
45.21.1/45.25.6/
45.23.1/45.23.2/
45.23.1
Construction and civil engineering
o.a.S. road construction, road
and traffic engineers, building
authorities
31.2
45.21.6/45.24.0
45.21.7/45.25.2
Bridge, tunnel, water and sewer
construction, special civil engineering
8.4
26.63
26.66
Production of ready-mixed concrete
factories for concrete blocks and
prefabricated components
2.3
423
45.11.1
14.21
Demolition and recycling
Sand and gravel extraction
19.5
3,590
01.41.2/45.11.3
Gardening and landscape architecture, agricultural technique
13.9
2,560
29.52.2/51.13/
51.14/45.5/
1.32/51.62
Construction machinery
manufacturers, construction
machinery business
11.7
2,155
100.0
18,412
Actually distributed copies (average of the year)
5,744
1,546
Recipient groups (changing monthly)
Construction and civil engineering,
road construction
31.2 %
Demolition and
recycling
19.5 %
Construction machinery manufacturers
and construction machinery business
11.7 %
Gardening and landscape
architecture
13.9 %
Construction engineering
and scaffolding
13.0 %
Special civil engineering, bridge, tunnel,
water and sewer construction
8.4 %
Ready-mixed concrete, factories for concrete
blocks and prefabricated components
2.3 %
100 %
100 %
100 %
100 %
100 %
100 %
100 %
Statistical number of readers per company: 2.91
Readership of the bauMAGAZIN is over 72,000 readers working in the building
and building industry trade. The reader group is composed of managers in companies with medium to large vehicle and machinery parks.
Source: The evaluation is based on the in-house recipient file with regular updating
by the publishing company.
The size of the business unit, education, age/sex as well as the size of the municipality have not been considered in the survey.
6
Media-Information
2016
1. Condition of the file:
In the consignee file all the addresses of all consignees are collected on the
EDP. The file is arranged according to national consignees and consignees
abroad. The addresses of the national consignees are sorted according to
postcodes and the consignees abroad according to countries.
6. Description of the random sample inquiry:
Simple random choice, starting with random number
every 10th address
1,000 cases
Address relating failures:
Phone number not existing
52 cases
Consignee deceased or company extinct
94 cases
Gross random sample
854 cases
2. Examination method:
Consignee structure analysis by oral enquiry with random samples.
3. Day of the file apraisal:
4. Structure of the consignees on start of the inquiry:
3rd August 2015
a) Total amount of the consignees in the file:
72,054
b) Structure of one issue according to circulation forms
Consignee in the file issue sold:
Consignee in the file regular free pieces:
Number of the consignees changing free pieces of one issue:
3,943
499
13,970
Single sale:
Advertisement copies:
Actually circulated issue:
Thereof abroad:
c) Total amount of the consignees
Changing free pieces / Change 3 times per year
5. Basic totality (investigated share):
Basic totality (actually circulated issue national):
Not included in the inquiry:
Change 3 times per year
Inquiry represents consignee of the basic totality
(actually circulated issue national):
Short Version • Inquiry method
–
–
18,412
526
68,111
18,412 = 100.00 %
Failures:
Aiming person not met
Aiming person on holiday / ill
Aiming person denies the answer
Analysable cases (exhaustion)
48 cases
99 cases
12 cases
695 cases
= 100.00 %
=
=
=
5.2 %
9.4 %
85.4 %
=
=
=
=
5.6 %
11.6 %
1.4 %
81.4 %
7. Aiming person of the inquiry:
Asked was the personal consignee or where not given the first reader in the
company.
8. Definition of the reader:
Reader is identical with the aiming person.
9. Execution of the inquiry:
Publisher with help of freelance colleagues.
10. Time frame of the inquiry:
30th June – 17th July 2015
The execution and the report of this inquiry corresponds to the academic
minimum conditions of the frame scheme for advertising medium analysis.
–
18,412 = 100.00 %
Consignee structure analysis
7
Advertisements • Technical details • Print documents
Media-Information
2016
1. Magazine format
DIN A4
210 mm wide, 297 mm high
(magazine format)
2. Print space
185 mm wide x 265 mm high
Number of columns
4 columns, width of column 42.5 mm
Advertisement columns 1 column
2 columns
3 columns
4 columns
=
=
=
=
42.5 mm
90.0 mm
137.5 mm
185.0 mm
3. Printing and binding method, print documents:
Sheet fed offset printing, perfect binding, submittals, able to be reproduced
with a resolution of 300 dpi, printed in Euro scale. Submittals via mail to:
baumagazin@sbm-verlag.de or merz@sbm-verlag.de.
For any faults due to text and order transfer via telephone publisher does not
take over any warranty. Please pay also attention to the „leaflet for electronically transferred print documents“. Production of corresponding print
documents on presentation of fair drawing being able to be reproduced
against payment.
4. Termine
Mode of publishing
Publishing date
Closing date
monthly, 11 issues
(incl. 1 double issue Dec / Jan)
please see the editorial topic plan 2015
please see the editorial topic plan 2015
5. Publishing house:
Postal address
Physical address
Telephone
Telefax
Internet
E-mail
SBM Verlag GmbH
P.O. Box 25 65, 87415 Kempten
Hermann-von-Barth-Straße 2
87435 Kempten, Germany
+49 (0) 8 31 / 5 22 04-0
+49 (0) 8 31 / 5 22 04-50
www.baumagazin.eu
baumagazin@sbm-verlag.de
6. Payment conditions
100 % net after receipt of invoice without deduction.
With payment via bank collection or in advance 2% discount.
VAT no.
DE 198 152 137
Bank details
HypoVereinsbank Kempten
Code no. 733 200 73
Account no. 66 90 417 187
IBAN
DE14 7332 0073 6690 4171 87
SWIFT (BIC)
HYVEDEMM428
Tax number
127 | 137 | 20036
8
Media-Information
2016
8. Preferential placing:
Front page, 4 colours, (200 mm wide x 190 mm high + 3mm bleed)
+ 1 page report „title related“, without right for rescission:
5,900.-- €
2. cover page, 4 colours:
4,950.-- €
3. cover page, 4 colours:
4,950.-- €
4. cover page, 4 colours:
4,950.-- €
9. Colour surcharges
According to Euro scale included in the price (discount possible).
Special colours as HKS / Pantone - price on application
10. Format surcharges
Advertisements across the bound middle or bleed pages:
plus 10 % of the advertisement value (bleed addition 3 mm per page).
Binding positioning: plus 10 % of the advertisement value
(possible from 1/4 page on).
11. Help-wanted, facility and internet advertisements
Job market, business connections, used machinery market and auction / public sales:
black & white advertisements per mm and column
3.10 €
colour advertisements per mm and column
4.60 €
In the used machinery market a discount of 20 %
will be given on picture advertisements.
Box number charge:
10.-- €
Entry in the business directory, rental park guide per month:
(for one illustration 42.5 mm wide x 30 mm high).
70.-- €
12. Affixed post cards:
Price per one thousand:
Plus the respective postal charges
no discount possible, price is not valid for samples.
180.-- €
13. Discounts:
In case of purchase within one insertion year
(start with the appearance of the first advertisement):
Time scale:
Quantity scale:
3 advertisements
5%
2 pages
6 advertisements
10 %
4 pages
9 advertisements
15 %
6 pages
11 advertisements
20 %
8 pages
5%
10 %
15 %
20 %
14. Bound inserts up to 170 g/m2
2 pages
3,290.-- €
4 pages
6,580.-- €
6 pages
9,870.-- €
8 pages
13,160.-- €
Bound inserts will get discount, Discounts please see „Leaflet for bound
inserts“. Bound inserts with more pages have to be supplied correspondingly
fold, however, they have to be supplied in an untrimmed way.
Price upon inquiry.
15. Inserts:
Inserted loosely, maximum size 200 x 290 mm
Price per one thousand up to 25 g:
Every further 5 g per one thousand:
split edition possible from 10,000 units on with 10 % surcharge.
210.-- €
15.-- €
16. Address for shipment, Bound inserts / inserts:
AZ Druck und Datentechnik GmbH
Heisinger Straße 16, 87437 Kempten
Deliver memo: For SBM Verlag GmbH / bauMAGAZIN, issue no.__
All shipments free domicile
Advertisements Price list no. 19 valid from 1st January 2015
9
Advertisements Price list no. 19 valid from 1st January 2016
Media-Information
2016
7. Advertisement formats and prices: all prices in € (Euro) plus valid VAT
*Bleed-off advertisments plus 10 % surcharge on top of the stated prices.
black&white
Basic price / mm
2c
3c
4c
4,10
4,60
3,10
3,60
black&white
2c
3c
4c
Prices
Advertisments in type area
Width x height (mm)
bleed-off sizes*
plus 3 mm bleed difference
55 x 146 height
102,5 x 81 width
210 x 48 width
-
-
-
598,–
4-columns
42,5 x 130 height
90 x 65 width
185 x 32 width
1/4 page
1-column
2-columns
4-columns
42,5 x 265 height
90 x 130 height
185 x 65 width
55 x 297 height
102,5 x 146 height
210 x 81 width
822,–
954,–
1 087,–
1 219,–
1/3 page
2-columns
4-columns
90 x 180 height
185 x 90 width
102,5 x 196 height
210 x 106 width
1 116,–
1 296,–
1 476,–
1 656,–
1/2 page
2-columns
4-columns
90 x 265 height
185 x 130 width
102,5 x 297 height
210 x 146 width
1 643,–
1 908,–
2 173,–
2 438,–
2/3 page
3-columns
4-columns
137,5 x 235 height
185 x 175 width
150 x 251 height
210 x 191 width
2 185,–
2 538,–
2 890,–
3 243,–
3/4 page
3-columns
4-columns
137,5 x 265 height
185 x 200 height
150 x 297 height
210 x 216 height
2 465,–
2 862,–
3 260,–
3 657,–
1/1 page
4-columns
185 x 265
210 x 297
3 286,–
3 816,–
4 346,–
4 876,–
2/1 page
8-columns
2 x 185 x 265
2 x 210 x 297
6 572,–
7 632,–
8 692,–
9 752,–
Format
No. of columns
1/8 page
1-column
2-columns
10
Media-Information
Advertisements in type area
2016
1/8 high
1/8 cross
1/8 cross
1/4 high
1/4 high
1/4 cross
w x h: 42,5 x 130 mm
w x h: 90 x 65 mm
w x h: 185 x 32 mm
w x h: 42,5 x 265 mm
w x h: 90 x 130 mm
w x h: 185 x 65 mm
1/3 high
1/3 cross
1/2 high
1/2 cross
2/3 high
2/3 cross
w x h: 90 x 180 mm
w x h: 185 x 90 mm
w x h: 90 x 265 mm
w x h: 185 x 130 mm
w x h: 137,5 x 235 mm
w x h: 185 x 175 mm
3/4 high
3/4 high
1/1 page
w x h: 137,5 x 265 mm
w x h: 185 x 200 mm
w x h: 185 x 265 mm
left page
special format
Juniorpage
right page
Bleed in the
middle 3 mm,
with overflowing
motive 5 mm
overlapping per
page.
2/1 page: w x h: 2 x 198 x 265 mm
Advertisements • Formats in the print space
11
Advertisements • Formats over the print space (bleeding)
Media-Information
Bleed off advertisement: all around + 3 mm
2016
1/8 high
1/8 cross
1/8 cross
1/4 high
1/4 high
1/4 cross
w x h: 55 x 146 mm
w x h: 102,5 x 81 mm
w x h: 210 x 48 mm
w x h: 55 x 297 mm
w x h: 102,5 x 146 mm
w x h: 210 x 81 mm
1/3 high
1/3 cross
1/2 high
1/2 cross
2/3 high
2/3 cross
w x h: 102,5 x 196 mm
Bw x h: 210 x 106 mm
w x h: 102,5 x 297 mm
w x h: 210 x 146 mm
w x h: 150 x 251 mm
w x h: 210 x 191 mm
3/4 high
3/4 cross
1/1 page
left page
w x h: 150 x 297 mm
w x h: 210 x 216 mm
w x h: 210 x 297 mm
special format
Juniorpage
right page
2/1 page: w x h: 2 x 210 x 297 mm
Bleed in the
middle 3 mm,
with overflowing
motive 5 mm
overlapping per
page.
12
Media-Information
2016
Online-advertisement on baumagazin.eu
Content Banner 1
x 60
Basic price/month*: 410,–
1
Size (Pixel): 468
Usage data:
on request
File format banner:
jpg, gif, png, Flash
Delivery address:
please send your files the latest 5 days before the
campaign starts to onlinewerbung@sbm-verlag.de
6
5
Content Banner 2
x 60
Basic price/month*: 390,–
2
Size (Pixel): 468
Content Banner 3
x 60
Basic price/month*: 390,–
3
Contact person online:
1
Tobias Haslach
✆ +49 (0) 831 / 522 04-39
✉ haslach@sbm-verlag.de
4
Size (Pixel): 468
Rectangle
230 x 230
Basic price/month*: 490,–
4
Size (Pixel):
4
2
Skyscraper
200 x 600
Basic price/month*: 790,–
5
Size (Pixel):
*Basic price per month
(start page respectivley topics)
Slider incl. text**
710 x 465
Basic price/month*: 990,–
6
all prices in € plus valid VAT:.
Size (Pixel):
3
Online-advertising on www.baumagazin.eu
13
Leaflet for bound inserts
2016
Supplying date
Up to 7 days before publishing date
Bound insert prices:
Extend
Gross prices according to paper weight
as from 170 g/m2
up to 170 g/m2
1 sheet (2 pages)
3,290.-- €
on request
2 sheets (4 pages)
6,580.-- €
3 sheets (6 pages)
9,870.-- €
4 sheets (8 pages) 13,160.-- €
Discounts:
In case of purchase within one insertion year:
3 x = 10 %
6 x = 15 %
9 x = 20 %
11 x = 25 %
Formats:
1 sheet (= 2 pages) untrimmed
303 mm high x 216 mm wide
2 sheets (= 4 pages) untrimmed
303 mm high x 432 mm wide
3 sheets (= 6 pages) untrimmed
303 mm high x 614 mm wide
Bound inserts with more sheets have to be supplied correspondingly fold,
however, they have to be supplied in an untrimmed way.
a)
Bound inserts with 2 pages (1 sheet) without affixed or appending answer
cards or samples.
b) Bound inserts with 2 pages (1 sheet) with affixed or appending answer
cards or samples (please see item no. 15).
c) Bound inserts with 4 or more pages (2 or more sheets) without affixed or
appending answer cards or samples.
d) Bound inserts with 4 or more pages (2 or more sheets) with affixed or
appending answer cards or samples.
With 2 sheets or more the bound insert has to be closed to the bound
middle, i.e. in insert direction.
Bleed scheme bound insert in mm:
3 mm
3 mm
3 mm
bound
3 mm
bound
3 mm
210 mm
3 mm
210 mm
3 mm
bound
6 mm
3 mm
3 mm
3 mm
297 mm
Needed issue
Upon inquiry
Technical details
The prices are valid for all bound inserts which can be processed
without additional time expenditure (machine made).
297 mm
13. Leaflets – Samples
The presenting of a binding sample is condition for the order acceptance and
confirmation by the publisher. Leaflets may only advertise for the sales programme of one advertiser. They have to be designed that way that they cannot
be mixed up with the text part of the magazine.
The front page of the bound insert has to be marked.
297 mm
Media-Information
210 mm
3 mm
3 mm
14
Media-Information
2016
14. Inserts – Samples
The presenting of a binding sample is condition for the order acceptance and
confirming by the publisher. In case of inserts with 2 pages the front page has
to be marked.
Insert note
An insert note can be included free of charge.
Needes issue
18,500 copies (only national issue). For fair issues upon inquiry.
The equipment of the issue abroad is not possible due to the postal regulation.
A partial equipment is possible. (from 10,000 units upward)
Supplying date
Up to 7 days before publishing date.
Insert prices
Weight of the insert
up to 25 g
up to 30 g
up to 35 g
up to 40 g
up to 45 g
up to 50 g
price per 1,000 copies
210.-- €
225.-- €
240.-- €
255.-- €
270.-- €
285.-- €
Every further 5 g:
15.-- €
Plus the respective valid postal charges
(no discount possible)
Format
max. 200 mm wide x 290 mm high
Technical details
These prices are valid for all bound inserts which can be processed without
additional time expenditure (machine made).
a)
Insert with 2 pages (1 sheet) without affixed or appending answer cards
or samples.
b) Insert with 2 pages (1 sheet) with affixed or appending answer cards or
samples (please see item no. 15).
c) Inserts with 4 or more pages (2 or more sheets) without affixes or appending answer cards or samples.
d) Inserts with 4 or more pages (2 or more sheets) with affixed or appending
answer cards or samples.
With 2 sheets or more the insert has to be closed to the bound middle, i.e. in
insert direction (clip closed, maximum weight 20 g).
Minimum format: 60 x 90 mm / Maximum format: 175 x 200 mm.
Other layouts only after consultation with the publisher.
15. Affixed post cards
Additional affixings will be glued on the basic advertisement that way that they
can be peeled off without problems. For the processing can be considerated:
postcards, envelopes with and without content.
Affixed samples
Samples and electronic data media will be charged as inserts. Prices and
affixing costs on inquiry under presentation of a binding sample.
16. Address for shipmentc
AZ Druck und Datentechnik GmbH
Heisinger Straße 16, 87437 Kempten
Deliver memo: For SBM Verlag GmbH / bauMAGAZIN, issue no.__
All shipments free domicile
Leaflet for Inserts and affixed post cards
15
Leaflet for electronically sent print documents
Media-Information
2016
1. Printing material
Advertisement files should be transferred by e-mail, data carrier (CD/DVD)
or mail. Please indicate always the title of the magazine (“bauMAGAZIN”)
and the corresponding issue.
Please transfer advertisement files as PDF using the recommended standard PDF/X-1a. All fonts being used should be embedded and if necessary
converted into paths. We assume that the delivered files have been checked in
advance by Preflight. Print will be done in CMYK (after ISO 12647, part 2).
If special colours are used within the advertisement files, extra costs might
occur (according to agreement). PDF-files which differ from the standard X1a
or/and not-agreed special colours could be converted before printing.
Used printing profile: ISO Coated v2 300 (ECI).
Alternatively can be delivered on inquiry as well so-called “open” files for the
programmes QuarkXPress, Adobe InDesign, Adobe Illustrator and Adobe Photoshop; extra costs might occur. Pictures and logos should be saved with EPS
(Vektor), TIFF or PDF format. The picture resolution should be at least
300 dpi. All fonts being used within EPS and PDF should be embedded
as well and if necessary converted into paths. Due to reasons regarding
copyright and licensing law it is not possible to transfer the original
documentation.
2. Colour display / supporting documents / proofs
Of each page which has to be exposed we need a colour press proof or a
black & white press proof per colour (indicating each colour – EURO-Skala,
Pantone, HKS). Colour press proofs made by a colour copier are not binding
for the print.
Digital proofs are binding for contract proof advertisements according to media
standard print (Ugra/FOGRA-Medienkeil).
3. Warranties
We can expose and print only the transferred files respectively the converted
files in case of differences to the standard. For discrepancies within texts,
pictures and especially colours the publisher is not assuming any liability.
16
Media-Information
2016
1. „Advertisement order“ in the sense of the following General Terms and Conditions is the
contract for the publishing of one or more advertisements of an advertiser or other interested
parties for circulation purposes.
2. In case of doubts advertisements have to be retrieved for publishing within one year after
conclusion of the contract. In case the right to retrieve single advertisements is given within
the scope of the conclusion the order has to be settled within one year since the appearance
of the first advertisement if the first advertisement is retrieved and published within the
period mentioned in sentence 1.
3. During conclusions the client has the right to retrieve further advertisements also beyond the
amount of advertisements mentioned in the contract within the period agreed upon resp. the
period mentioned in item 2.
4. In case an order is not fulfilled due to circumstances which are beyond the control of the
publisher the client has to refund the publisher the difference between the discount granted
and the discount corresponding to the acutal buy-off irrespective of further possible statutory duties.
5. For the calculation of the buy-off amount text-millimeter-lines are transferred in advertisements-millimeters corresponding to the price.
6. Orders for advertisements and external inserts which shall be published declaredly exclusively in certain numbers, certain issues or on certain places of the print have to be at the
publisher that well timed that it will be possible to inform the client still before closing date in
case the order cannot be settled that way. Rubricated advertisements will be printed in the
respective rubric without any explicit agreement being necessary.
7. Advertisements which cannot be recognized as advertisements due to the editorial design
are marked definitely as such by the publisher with the word „advertisement“.
8. The publisher reserves the right not to accept advertisement orders – also single retrieves
within the scope of a conclusion – and insert orders because of their content, origin or the
technical form according to consistent, objectively justified principles of the publisher in case
their content infringes upon laws or official provisions or their publishing is unreasonable for
the publisher. This is also valid for orders which are placed at branches, receiving offices or
representatives. Insert orders are not binding for the publisher before the presentation of a
sample for the insert and its approval. Inserts which give the reader the impression due to
the format or design to be a component of the newspaper or the magazine or which contain
external advertisements will not be accepted. The client will be immediately informed about
the denial.
9. For the on time supply of the advertisement text and faultless print documents or the insert
the client is responsible. For obviously improper or damaged print documents the publisher
demands immediate replacements. The publisher guarantees the usual print qualitiy for the
reserved title within the scope of the possibilities given by the print documents.
10. The client has the right for abatement of the payment or a clean replacement advertisement
in case of totally or partially illegible, incorrect or with an uncompleted print of the advertisement, however, only to the extend in which the reason of the advertisement was affected.
In case the publisher lets exceed an adequate term which was allotted for him in this case
or the replacement advertisement again is not correct the client has the right for abatement
of the payment or for cancellation of the order. Claims for damages in positive violation of
demands, defaults with the conclusion of the contract and in tort are excluded – also in
case of order placed by telephone. Claims for damages in impossibility of performance and
default are limited to the refund of the predictable damage and to the payment which has to
be made for the corresponding advertisement or insert. This is not valid for the intent and the
gross negligence of the publisher, his legal agent and his assistant. A liability of the publisher
for damages due to the missing of warranted characteristics remains inviolate. In business
dealings the publisher additionally is also not liable for the gross negligence of his assistant,
in all other cases the liability against traders for gross negligence is limited according to the
extend to the predictable damage up to the height of the corresponding advertisement fee.
Complaints have to be made within four weeks after receipt of invoice and slip – besides
with not obvious defects.
11. Proofs are only made on explicit inquiry. The client is responsible for the correctness of the
returned proofs. The publisher considers all failures which he is informed about within the
period given with the supply of the proof.
12. In case no special prescriptions concerning the size are given the usual actual print height
referring to the kind of the advertisement is basis for the calculation.
13. In case the client does not pay in advance the invoice is sent immediately, however, if possible fourteen days after publishing of the advertisement. The invoice has to be paid within
the term which can be seen in the price list and which is running as from the receipt of the
invoice besides no other payment terms or payment in advance are agreed upon in single
cases. Possible discounts for early payments are granted according to the price list.
14. In case of late payment or deferral interest as well as the collection costs are charged. In
case of late payment the publisher is able to postpone the further execution of the running
order until payment is done and he is able to insist on advance payment for the residual
advertisements. In case of existing founded doubts in the payment ability of the client the
publisher has the right also during the term of an advertisement conclusion to make the
appearance of further advertisements dependet on the advance payment of the amountand
on the payment of the open invoice amounts regardless the originally agreed payment term.
General terms
17
General terms
Media-Information
2016
15. The publisher supplies with the invoice on inquiry an advertisement voucher. Referring
to the kind and extend of the advertisement order the advertisement cutouts, voucher
pages or complete voucher numbers are supplied. In case a voucher is not available any
longer it is replaced by a legally binding certificate of the publisher for the publishing and
circulation of the advertisement.
16. The costs for the making of the print documents as well as for considerable changes
inquired or caused by the client have to be borne by the client.
17. A claim for a reduction of the price with a conclusion for more advertisements can be derived from a reduction of the issue if in the total average of the insertion year beginning
with the first advertisement the average issue mentioned in the price list or in another
way or – if an issue is not mentioned at all – the average sold isssue (with specialist
magazines if needed the average actually circulated issue) of the calendar year passed
is fallen below. A reduction of the issue is only a fault which gives the right for a price
reduction if it is 20 % with an issue of up to 50 000 copies. Additionally price reductions
are excluded with conclusions in case the publisher has informed the client of the reduction of the issue so early that the client has been able to cancel the contract before the
appearance of the advertisement.
18. With cipher advertisements the publisher uses the accuracy of a respectable merchandiser for the keeping and on time tranfer of the offers. Registered mails and express
letters related to cipher advertisements will be transported only on the ordinary postal
way. The in-boxes for cipher advertisements are stored for four weeks. Letters which are
not picked up within this period will be destroyed. Valuable documents will be returned
by the publisher without being obliged to. The publisher reserves the right to open the
incoming offers for checking reasons in the interest and for the protection of the client
for the elimination of the misuse of the cipher service. For the transfer of business advertisements and agency offers the publisher is not obliged to. The publisher can be given
the right with individual contracts the open the incoming offers instead of and with the
declared interest fo the client. Letter exceeding the allowed format DIN A 4 (weight 500
g) as well as goods, books and catalogue consignments and parcels are not accepted.
The acceptance and the transfer, however, can be agreed upon as an exception in case
the client takes over the arising fees/costs.
19. Place of fulfilment is the domicile of the publisher. With business dealings with traders,
statutory legal persons or with special assets under public law the jurisdiction is the
domicile of the publisher in case of claims. As fas as claims of the publisher are not
asserted within a dunning procedure the jurisdiction with non-traders defines itself according to their domicile. In case the domicile or the usual habitation of the client, also
with non-traders, at the moment of the lodgment of the claim is unknown or the client
has changed his domicile or usual habitation out of the scope of the law the domicile of
the publisher is agreed upon as the jurisdiction.
Additional terms and conditions of the publisher:
1. Cancellations of advertisement, bound insert and inser orders have to be until the closing
date. The publisher is able to charge the client with the set and productions costs having
occurred.
2. The publisher can not be held liable for the loss of single inserts by sending it through
the post.
3. In case faults in the print documents cannot be recognized immediately but show not
before the print the client does not have any claims in case of insufficient print.
4. With 4c-advertisements a binding colour proof has to be supplied.
5. Text part advertisements are advertisements which border on the text with at least one page.
6. Placing confirmations – besides with fixed confirmed preferential places – are only valid
under reserve and could be changed due to technical reasons. In such cases the publisher cannot be held liable.
7. All current and future receivables of the agency against their client concerning the insertion and the possible additional costs are transferred to the publisher. The agency has
the right to collect the receivables transferred as long as it follows the conventionary
payment duty against the publisher. The publisher basically has the right to disclose the
act of transfer and to collect the receivables themselves.
8. Advertising agencies and advertising intermediaries are not allowed to pass on the intermediary fees granted by the publisher to their client in total or partially.
9. The publisher stores the data being relevant in the commerce with their business partners because of the processing in the automated procedures.
10. In case of changes of the advertisement prices the new conditions are valid immediately
also with running orders besides another agreement has explicitly been made.
11. The client alone is responsible for the content and the legal legitimacy of the text and
picture documents having been made available for the insertion. It is the duty of the
client to indemnify the contract from claims of third parties which accrues them from the
execution of the order against the publisher also if it shoud be cancelled. The publisher
is not obliged to check orders and advertisements whether rights of third parties are
affected besides the advertisement infringes obviously upon competition legal rules in
a gross way. Should cancelled advertisements occur also the client does not have any
claims against the publisher out of it.
18
Media-Information
2016
Bookkeeping / Sales Assistance
Claudia Maguire
Sales Assistant
✆ +49 (0) 831 / 522 04-29
✉ maguire@sbm-verlag.de
Susanne Traub
Bookkeeping / Sales Assistant
✆ +49 (0) 831 / 522 04-30
✉ traub@sbm-verlag.de
Markus Holl
Sales director
Joachim Plath
Sales director
Michael Wulf
Chief editor
Thomas Schürger
Editor
✆ +49 (0) 831 / 522 04-40
✉ holl@sbm-verlag.de
✆ +49 (0) 831 / 522 04-41
✉ plath@sbm-verlag.de
✆ +49 (0) 831 / 522 04-0
✉ wulf@sbm-verlag.de
✆ +49 (0) 831 / 522 04-0
✉ redaktion@sbm-verlag.de
Verlag GmbH
Hermann-von-Barth-Str. 2
87435 Kempten
✆
✉
✪
Tobias Haslach
Ad director
Matthias Amann
Customer consultant
Markus Hieber
Customer consultant
Norman Zenzinger
Customer consultant
✆ +49 (0) 831 / 522 04-39
✉ haslach@sbm-verlag.de
✆ +49 (0) 831 / 522 04-20
✉ amann@sbm-verlag.de
✆ +49 (0) 831 / 522 04-34
✉ hieber@sbm-verlag.de
✆ +49 (0) 831 / 522 04-33
✉ zenzinger@sbm-verlag.de
+49 (0) 831 / 522 04-0
baumagazin@sbm-verlag.de
www.baumagazin.eu
Your contact persons
19
The specialist magazine for
construction site equipment
SBM Verlag GmbH
Hermann-von-Barth-Straße 2
87435 Kempten
P.O. Box 25 65
87415 Kempten
Tel.
Fax
+49 (0) 831 / 522 04-0
+49 (0) 831 /522 04-50
E-Mail
Web
baumagazin@sbm-verlag.de
www.sbm-verlag.de