right on target! - Sonntag Aktuell

RIGHT ON TARGET!
Advertisement Rate Card
Number 34, effective 1st January 2012
PRICELIST NO. 34
Valid from 1st January 2012
70567 Stuttgart
GENERAL PUBLISHER DETAILS
PUBLISHER
BOOK ADVERTISEMENT ONLINE
Sonntag Aktuell GmbH
Plieninger Straße 150, 70567 Stuttgart (Pressehaus)
Postal adress: Postfach 10 44 62, 70039 Stuttgart
www.sonntag-aktuell.de/anzeigenbuchen
CONTRACT PARTNER FOR ADVERTISEMENTS
AND SUPPLEMENTS
Travel section:
Phone 0049 711 7205-1618, -1686, Fax 0049 711 7205-1676
Stuttgarter Zeitung Werbevermarktung GmbH
Plieninger Straße 150, 70567 Stuttgart (Pressehaus)
Postal adress: Postfach 10 44 26, 70039 Stuttgart
Phone 0711 7205 - 0
anzeigen@stzw.zgs.de
Express deliveries: Stuttgart central train station – depot
Advertisement sales – regional customers:
Phone 0049 711 7205-1611, -1613, Fax 0049 711 7205-1609
SALES AND SERVICE
Advertisement sales – national customers:
Phone 0049 711 7205-1601, -1612, Fax 0049 711 7205-1609
Market and media service:
Phone 0049 711 7205-1644, -1610, Fax 0049 711 7205-1609
Internal service:
Phone 0049 711 7205-1645, Fax 0049 711 7205-1666
Publication frequeny: every Sunday
ADVERTISEMENT AND WITHDRAWAL DEADLINES
Complete occupancy/travel and combinations
Stuttgart newspaper market
Wednesday
Thursday
ORDER MANAGEMENT
4.00 pm
2.00 pm
TELEPHONE ADVERTISEMENT SERVICE
Phone 01803 070707
Fax 01803 080808 (service number 01803: 1 0.09/minute from German
landline numbers; maximum mobile rate: 1 0.42/minute)
Retail trade, branded items, services, events:
Phone 0049 711 7205-1680, -1682, -1684, Fax 0049 711 7205-1614
werbeanzeigen@stzw.zgs.de
Rubric section (travel, accommodation, auto, weddings an lonely hearts,
various):
Phone 0049 711 7205-1661, -1662, -1671, -1672, Fax 0049 711 7205-1666
reise@stzw.zgs.de, immo@stzw.zgs.de, auto@stzw.zgs.de,
rubriken@stzw.zgs.de
TERMS AND CONDITIONS
DISCOUNTS FOR ADVERTISEMENTS WITHIN
ONE CONTRACT YEAR
from
1 000 mm
3%
from
50 000 mm
21 %
from
3 000 mm
5%
from
100 000 mm
22 %
from
5 000 mm
10 %
from
150 000 mm
23 %
from
10 000 mm
15 %
from
200 000 mm
24 %
from
20 000 mm
20 %
from
250 000 mm
25 %
Orders are executed in accordance with the terms and conditions for
advertisements and foreign inserts or flyers in newspapers and magazines
and according to the additional terms and conditions of the publishers.
BANK ACCOUNT DATA
Baden-Württembergische Bank A/c. No. 2 255 080 (Bank code 600 501 01)
IBAN: DE 88600501010002255080
Bank Ident Code/SWIFT: SOLADEST
TERMS OF PAYMENT
ADVERTISEMENT RUNS
2 % discount for advance payment.
In the case of directly consecutive 1/1 advertisement pages of a customer
in one issue, the following discounts are granted in addition to the quantity
discount: 3 pages: 15 %, 4 pages: 20 %, 5 pages: 25 %, 6 pages: 30 %, 7 pages:
35 %, 8 pages: 40 %
The price list 2012 is available as download (PDF) under
www.sonntag-aktuell.de/mediadaten
BOX NUMBER FEES PER ADVERT
1
1
excl. VAT
excl. VAT
Collection
3.00
3.57
Delivery, inland
5.00
5.95
Delivery, abroad
7.00
8.33
1
PRICELIST NO. 34
Valid from 1st January 2012
70567 Stuttgart
TECHNICAL DATA
PRINT SPACE:
1/1 page = 3444 mm, 321 mm wide, 492 mm high
QTY OF COLUMNS:
Advertisement section: 7 columns text section:
5 columns Advertisement conversion factor
(from text to advertisement columns): 1.4 Panorama
advertisements: 15 columns = 665 mm wide
COLUMN WIDTH:
Advertisement section
Text section
1 Column
1 Column
44.4 mm
61 mm
2 Columns
90.5 mm
2 Columns
126 mm
3 Columns
136.6 mm
3 Columns
191 mm
4 Columns
182.7 mm
4 Columns
256 mm
5 Columns
228.8 mm
5 Columns
321 mm
6 Columns
274.9 mm
7 Column
321.0 mm
PRINTING PROCEDURE: Newspaper-scroll offset (decoration colour in the
CMYK structure), screen ruling 132 lines/inch
PRINT TYPE:
Direct plate making system via CTP-thermaltechnology
PRINTING SEQUENCE:
Cyan, magenta, yellow, black
COLOUR
INTENSITY VALUE:
Values min. 3% up to max. 90%
INCREASE OF
COLOUR INTENSITY:
TOTAL COLOUR
APPLICATION:
It amounts around 26% in between the colour
intensity scale.
Max. 240%
AIMED COLOUR INTENSITY
Cyan, magenta, yellow D= 0.95, black D= 1.20
IN THE PRINT RUN:
PICTURE RESOLUTION:
175 dpi for grey-scales-pictures
200 dpi for colour-pictures
1270 for line drawings
Pictures should be separated due to ISO 12647-3.
BASIC FONT:
Advertisement part 7.5 point/2.625 mm
Text part 9 point/3.5 mm
The corresponding ICC profiles ISOnewspaper26v4.icc (colour-profile)
and ISOnewspaper26v4_gr.icc (grey-scales-profile) are available on the
IFRA-page under www.ifra.de.
DIGITAL PRINTING DOCUMENTS
ISDN-CONNECTION: 0049 711 7205-2980
E-MAIL:
anzeigen@stzw.zgs.de
CONTACT:
Phone 0049 711 7205-1670, Fax 0049 711 7205-1666
FILE FORMAT:
We prefer PDF/X3. PDF- and EPS-Files, each with
relative included writs, are also possible.
PLEASE,
DO NOT USE:
COLOURS:
CONTROL PROOFS:
DCS-Formats, hairlines, RGB/LAB-pictures, duplexpictures with spot colours.
Advertisements with one additional colour must be
positioned in the CMYK with the correct mixing ratios
of the requested HKS- or Pantone-colour-definition.
Advertisements with 2 additional colours and advertisements with four colours must be positioned in the
CMYK due to the four-colour-process. You may request
or colour separation values or our HKS-colour assortment fan of the HKS-colours in the final CMYK-print.
By request the publisher will send a digital proof of the
transmitted document, so that the customer can control
it. If the proof should be sent to a third person, the Fax
number or the e-mail address must be notified on the
request
SAMPLES FOR DIGITAL TRANSMISSION
OF DOCUMENTS TO BE PRINTED
FILE NAME:
In the 1st part the abbreviation of the newspaper’s
name must be written as follows: STP=Sonntag Aktuell.
The 2nd part includes day and month of publication
(DDMM). The 3rd part is composed by the name of the
advertiser.
EXAMPLE:
The files for an advertisement in the Sonntag Aktuell
for 20th January must be saved in a folder/index called
“STP2001 Muster” (max. 24 characters)
INFORMATION FILE: For each PDF/EPS-File a separate text file (info-file)
must be made as follows:
file addresser
reference/phone number for enquiries
Comment (if necessary advertisement rubric or
additional colours)
PDF/EPS-FILE:
Please, transmit your advertisement data exclusively
as PDF or EPS-File with included/enclosed writs. The
full-scale advertisement must be surrounded by a
white space of minimum 10 mm and cannot include
such data as date of publication, name of the advertiser,
etc. Please, send us these relative information as a single
document, in a separate info-file.
Advises with a format defined by a surrounding white
space must be obligatorily sent with the trimming
signs generated by the layout program use. Do not use
manually generated trimming signs!
If unwanted print results were caused by a customer’s divergence from the publishers’
suggestions due to the production and the transmission of the documents to be
printed, there will be no reduction of price. Minimal deviations from the desired colour
cannot be seen as a reason for claim reimbursements or price reductions. Prior to
transmitting a document, the customer must make sure that his transmission is not
infected with any virus. If the publisher discovers a file containing a virus, it will delete
the file without opening it before and the customer cannot assert any claims. If the
customer is responsible for some computer virus infiltration, the publisher reserves
the right to claim damages from the customer.
Independently from the digital print documents, a written placing of orders
with file name and reference is necessary. In the case of colour-advertisements, a copy is necessary for each colour.
2
PRICELIST NO. 34
Valid from 1st January 2012
70567 Stuttgart
CIRCULATION
BOOKING IN ALL ISSUES TRAVEL
Copies sold
2/11
425 021
Stuttgarter Zeitung/Stuttgarter Nachrichten1
1
193 314
Waiblinger Kreiszeitung, Schorndorfer
Nachrichten, Winnender Zeitung,
Welzheimer Zeitung
41 897
Reutlinger General-Anzeiger
39 133
Ludwigsburger Kreiszeitung,
Neckar- und Enzbote
38 498
Backnanger Kreiszeitung
15 894
Kreiszeitung Böblinger Bote
15 677
Rems-Zeitung Schwäbisch Gmünd
14 571
Stuttgarter Zeitung with the Leonberger Kreiszeitung, Stuttgarter Nachrichten
with Fellbacher Zeitung, Marbacher Zeitung, Kornwestheimer Zeitung
Copies sold
2/11
Bietigheimer Zeitung, Bönnigheimer Zeitung,
Sachsenheimer Zeitung
11 654
Gäubote Herrenberg
11 648
Sindelfinger Zeitung/Böblinger Zeitung
11 247
Gmünder Tagespost
9 700
Mühlacker Tagblatt
7 668
Vaihinger Kreiszeitung
7 101
Cannstatter/Untertürkheimer Zeitung
7 019
CIRCULATION
Breakdown of the circulation analysis 2010
Kreis
Ludwigsburg
91 018
Newspaper-market
Enzkreis
10 269
STUTTGART
Stuttgart
84 169
Kreis
Böblingen
61 190
Ostalbkreis
23 281
Rems-Murr-Kreis
78 503
Kreis
Heidenheim
Kreis
Göppingen
Kreis Esslingen
26 247
Alb-Donau-Kreis
Kreis Calw
Kreis
Tübingen
Kreis Reutlingen
37 262
Kreis Freudenstadt
Zollernalbkreis
Kreis Biberach
3
Kreis Rottweil
PRICELIST NO. 34
Valid from 1st January 2012
70567 Stuttgart
STUTTGART NEWSPAPER MARKET
BASIC PRICES (all prices exclude VAT)
1
2
Issue no.
Price 1 /mm
1/1 page 1
Black/white
610
13.37
46,046.28
56.211
1 extra colour – min. size 200 mm
610
16.71
57,549.24
70.26 2
2 or 3 extra colours – min. size 300 mm
610
19.79
66,156.76
83.19 2
Advertisement part
Text part
Text part adverts, black /white: min. size 1 column/20 mm.
Text part adverts with extra colour: min. size 1 column/60 to 2 columns/120 mm.
Text part 1/mm
Column width 45 mm, column number 7
Column width 61 mm, column number 5
SPECIAL FORMATS (all prices exclude VAT)
Issue no.
Formats
black and white
price 1
1 extra colour
price 1
2 or 3 extra colours
price 1
Header advert, page 1
610
61 x 50 mm
3,845.00
4,806.00
5,690.00
Lower right corner, page 1
610
61 x 50 mm
2,870.00
3,588.00
4,248.00
61 x 100 mm
5,168.00
6,460.00
7,649.00
126 x 50 mm
5,168.00
6,460.00
7,649.00
126 x 100 mm
9,175.00
11,468.00
13,579.00
Header ad, opener pages
610
61 x 40 mm
2,460.00
3,075.00
3,640.00
Advert banner, weather chart, price/mm
610
min. 7 AC/20 mm
17.38
21.73
25.72
max. 7 AC/40 mm
AC = advert columns
OTHER PRICES (all prices exclude VAT)
Issue no.
*
Price 1
Private advertisements*
610
millimetre, black/white
5.74
Private advertisements (rubrics: weddings, lonely hearts)**
610
word, black/white, continuous text
3.16
Private advertisements in the following rubrics: sales, purchase, searches, rental (excl. tourism), rental searches, auto market, teaching, animals,
various, private family adverts and designed adverts in wedding and lonely hearts rubrics.
** Continuous text, 1 column, first word in bold: free, each further bold printed word (only at beginning) and words with more than 12 letters count
as double.
No discount on private prices.
SPECIAL PUBLICATIONS
Publication
Bauen und Wohnen
Aktiv! Gesundheit, Medizin, Wellness
Publication date
24th June 2012
5th February 2012
6th May 2012
7th Oktober 2012
2nd December 2012
ADVICE AND SALES – Phone 0711 7205-1620, Fax 0711 7205-1710
Titel
Wo der Besen hängt
Richtig vorsorgen
Wohnmobil und Caravan
Erscheinungstag
8th January 2012
14th October 2012
13th May 2012
25th March 2012
20th May 2012
14th October 2012
Subject to change
4
PRICELIST NO. 34
Valid from 1st January 2012
70567 Stuttgart
COMBINATIONS
STUTTGART + ULM + RHEIN-NECKAR (ZIS code 102 672)
Copies sold
2/11
Copies sold
2/11
632 912
ULM NEWSPAPER MARKET (ZIS code 100 467)
STUTTGART NEWSPAPER MARKET (ZIS code 100 090)
Stuttgarter Zeitung/Stuttgarter Nachrichten1
193 314
SÜDWESTPRESSE Ulm/Neu-Ulm
54 903
SWP – NWZ Göppingen
32 332
Waiblinger Kreiszeitung, Schorndorfer Nachrichten,
Winnender Zeitung, Welzheimer Zeitung
41 897
SWP – Heidenheimer Zeitung, Heidenheimer Neue Presse,
Brenztal Bote
26 017
Reutlinger General-Anzeiger
39 133
SWP – Metzingen, Reutlingen, Pfullingen
12 091
38 498
SWP – Alb-Bote, Münsingen
Ludwigsburger Kreiszeitung, Neckar- und Enzbote
4 793
130 136
Backnanger Kreiszeitung
15 894
Kreiszeitung Böblinger Bote
15 677
RHEIN-NECKAR NEWSPAPER MARKET (ZIS code 102 624)
Rems-Zeitung Schwäbisch Gmünd
14 571
Mannheimer Morgen
53 308
Gäubote Herrenberg
11 654
Schwetzinger Zeitung
15 730
Bietigheimer Zeitung, Bönnigheimer Zeitung,
Sachsenheimer Zeitung
11 648
Südhessen Morgen
Sindelfinger Zeitung/Böblinger Zeitung
11 247
Gmünder Tagespost
9 700
Mühlacker Tagblatt
7 668
Vaihinger Kreiszeitung
7 101
Cannstatter/Untertürkheimer Zeitung
7 019
425 021
8 717
77 755
1
Stuttgarter Zeitung with Leonberger Kreiszeitung, Stuttgarter Nachrichten
with Fellbacher Zeitung, Marbacher Zeitung, Kornwestheimer Zeitung
CIRCULATION
Breakdown of the circulation analysis 2010
Bergstraße
9 384
Newspaper market
Rhein-Neckar
Mannheim
39 908
Rhein-Neckar-Kreis
27 886
Kreis
Ludwigsburg
91 018
Enzkreis
10 269
Newspaper market
Stuttgart
Stuttgart
84 169
Kreis
Böblingen
61 190
Ostalbkreis
23 281
Rems-Murr-Kreis
78 503
Heidenheim
25 535
Kreis Göppingen
34 773
Kreis
Esslingen
27 052
Newspaper market
Ulm
Ulm-Stadt
16 470
Kreis
Reutlingen
53 727
Alb-Donau-Kreis
24 768
Neu-Ulm
12 251
Biberach
403
Overlapping newspaper market Stuttgart
and newspaper market Ulm
5
PRICELIST NO. 34
Valid from 1st January 2012
70567 Stuttgart
COMBINATIONS
BASIC PRICES (all prices exclude VAT)
STUTTGART + ULM
(ZIS code 101 878)
Issue no.
Price 1 /mm
1/1 page 1
Text part 1 /mm
Black/white
610620
15.40
53,037.60
64.65 1
1 extra colour – min. size 200 mm
610620
19.25
66,297.00
80.81 2
2 or 3 extra colours – min. size 300 mm
610620
22.79
78,488.76
95.68 2
Issue no.
Price 1 /mm
1/1 page 1
Text part 1 /mm
Black/white
610640
15.80
54,415.20
66.36 1
1 extra colour – min. size 200 mm
610640
19.75
68,019.00
82.95 2
2 or 3 extra colours – min. size 300 mm
610640
23.38
80,520.72
98.21 2
STUTTGART + RHEIN-NECKAR
(ZIS code 102 675)
1
2
Circulation 2/10
563 350
Circulation 2/10
512 176
Text part adverts, black /white: min. size 1 column/20 mm.
Text part adverts with extra colour: min. size 1 column/60 to 2 columns/120 mm.
Advertisement part
Text part
Column width 45 mm, column number 7
Column width 61 mm, column number 5
SPECIAL FORMATS (all prices exclude VAT)
STUTTGART + ULM
Issue no.
Header advert, page 1
610620
Lower right corner, page 1
610620
Formats
61 x 50 mm
black and white
price 1
1 extra colour
price 1
2 or 3 extra colours
price 1
4,423.00
5,529.00
6,546.00
61 x 50 mm
3,317.00
4,146.00
4,909.00
61 x 100 mm
5,970.00
7,462.00
8,835.00
126 x 50 mm
5,970.00
7,462.00
8,835.00
126 x 100 mm
10,612.00
13,265.00
15,706.00
2,830.00
3,538.00
4,188.00
20.01
25.01
29.61
Header advert, opener pages
610620
61 x 40 mm
Advert banner, weather chart, price/mm
610620
min. 7 AC/20 mm
max. 7 AC/40 mm
STUTTGART + RHEIN-NECKAR
Issue no.
Formats
black and white
price 1
1 extra colour
price 1
2 or 3 extra colours
price 1
Header advert, page 1
610640
61 x 50 mm
4,542.00
5,677.00
6,722.00
Lower right corner, page 1
610640
61 x 50 mm
3,406.00
4,258.00
5,041.00
61 x 100 mm
6,133.00
7,666.00
9,077.00
126 x 50 mm
6,133.00
7,666.00
9,077.00
126 x 100 mm
10,903.00
13,628.00
16,136.00
2,907.00
3,634.00
4,302.00
20.54
25.68
30.40
Header advert, opener pages
610640
61 x 40 mm
Advert banner, weather chart, price/mm
610640
min. 7 AC/20 mm
max. 7 AC/40 mm
AC = advertisement columns
6
PRICELIST NO. 34
Valid from 1st January 2012
70567 Stuttgart
COMBINATIONS
BASIC PRICES (all prices exclude VAT)
STUTTGART + ULM + RHEIN NECKAR Circulation 2/10
(ZIS code 102 672)
643 727
1
2
Issue no.
Price 1 /mm
1/1 page 1
Text part 1 /mm
Black/white
661
17.37
59,822.28
72.89 1
1 extra colour – min. size 200 mm
661
21.71
74,769.24
91.11 2
2 or 3 extra colours – min. size 300 mm
661
25.71
88,545.24
107.88 2
Text part adverts, black /white: min. size 1 column/20 mm.
Text part adverts with extra colour: min. size 1 column/60 to 2 columns/120 mm.
Advertisement part
Text part
Column width 45 mm, column number 7
Column width 61 mm, column number 5
SPECIAL FORMATS (all prices exclude VAT)
STUTTGART + ULM + RHEIN-NECKAR
Issue no.
Header advert, page 1
661
Lower right corner, page 1
661
Formats
black and white
price 1
1 extra colour
price 1
4,993.00
6,241.00
61 x 50 mm
2 or 3 extra colours
price 1
7,390.00
61 x 50 mm
3,745.00
4,681.00
5,543.00
61 x 100 mm
6,742.00
8,428.00
9,978.00
126 x 50 mm
6,742.00
8,428.00
9,978.00
126 x 100 mm
11,985.00
14,981.00
17,738.00
3,194.00
3,993.00
4,727.00
22.58
28.23
33.42
Header ad, opener pages
661
61 x 40 mm
Advert banner, weather chart, price/mm
661
min. 7 AC/20 mm
max. 7 AC/40 mm
AC = advertisement columns
OTHER PRICES (all prices exclude VAT)
STUTTGART + ULM + RHEIN-NECKAR
*
Issue no.
Price 1
Private advertisements*
661
milimetre, black and white
7.46
Private advertisements
(weddings, lonely hearts rubrics)**
661
word, black and white, continous text
4.11
Private advertisements in the following rubrics: sales, purchase, searches, rental (excl. tourism), rental searches, auto market, teaching, animals,
various, private family adverts and designed adverts in wedding and lonely hearts rubrics.
** Continuous text, 1 column, first word in bold: free, each further bold printed word (only at beginning) and words with more than 12 letters count
as double.
No discount on private prices.
7
PRICELIST NO. 34
Valid from 1st January 2012
70567 Stuttgart
CONDITIONS
BOOKING IN ALL ISSUES TRAVEL
Copies sold
2/11
BOOKING IN ALL ISSUES TRAVEL (ZIS code 104 270)
Copies sold
2/11
866 290
ULM NEWSPAPER MARKET (ZIS-Code 100 467)
ZEITUNGSMARKT STUTTGART (ZIS code 100 090)
Stuttgarter Zeitung/Stuttgarter Nachrichten1
193 314
SÜDWESTPRESSE Ulm/Neu-Ulm
54 903
SWP – NWZ Göppingen
32 332
Waiblinger Kreiszeitung, Schorndorfer Nachrichten,
Winnender Zeitung, Welzheimer Zeitung
41 897
SWP – Heidenheimer Zeitung, Heidenheimer Neue Presse,
Brenztal Bote
26 017
Reutlinger General-Anzeiger
39 133
SWP – Metzingen, Reutlingen, Pfullingen
12 091
38 498
SWP – Alb-Bote, Münsingen
Ludwigsburger Kreiszeitung, Neckar- und Enzbote
4 793
130 136
Backnanger Kreiszeitung
15 894
Kreiszeitung Böblinger Bote
15 677
RHEIN-NECKAR NEWSPAPER MARKET (ZIS-Code 102 624)
Rems-Zeitung Schwäbisch Gmünd
14 571
Mannheimer Morgen
53 308
Gäubote Herrenberg
11 654
Schwetzinger Zeitung
15 730
Bietigheimer Zeitung, Bönnigheimer Zeitung,
Sachsenheimer Zeitung
11 648
Südhessen Morgen
Sindelfinger Zeitung/Böblinger Zeitung
11 247
Gmünder Tagespost
9 700
Mühlacker Tagblatt
7 668
Vaihinger Kreiszeitung
7 101
Cannstatter/Untertürkheimer Zeitung
8 717
77 755
7 019
425 021
PFALZ NEWSPAPER MARKET (ZIS-Code 104 276)
Die Rheinpfalz am Sonntag
Pirmasenser Zeitung am Sonntag
223 104
10 274
233 378
1
Stuttgarter Zeitung with Leonberger Kreiszeitung, Stuttgarter Nachrichten
with Fellbacher Zeitung, Marbacher Zeitung, Kornwestheimer Zeitung
CIRCULATION
Breakdown of the circulation analysis 2010
Frankenthal
7 158
Bergstraße
9 384
Donnersbergkreis
12 598
Kusel
12 433
Kaiserslautern
33 933
Bad Dürkheim
26 967
Ludwigshafen
Rhein-Pfalz-Kreis
49 139
Newspaper market
Südliche Weinstraße
Pfalz
21 609
ZweibrückenStadt
3 629
Mannheim
39 908
Neustadt a. d. W.
10 428
Newspaper market
Rhein-Neckar
Rhein-Neckar-Kreis
27 886
Speyer-Stadt
8 608
Pirmasens/
Südwestpfalz
27 262
Germersheim
18 128
Landau i. d. Pfalz
7 796
Kreis
Ludwigsburg
91 018
Enzkreis
10 269
Newspaper market
Stuttgart
Stuttgart
84 169
Kreis
Böblingen
61 190
Ostalbkreis
23 281
Rems-Murr-Kreis
78 503
Heidenheim
25 535
Kreis Göppingen
34 773
Kreis
Esslingen
27 052
Newspaper market
Ulm
Ulm-Stadt
16 470
Kreis
Reutlingen
53 727
Alb-Donau-Kreis
24 768
Neu-Ulm
12 251
Biberach
403
Overlapping newspaper market Stuttgart
and newspaper market Ulm
8
PRICELIST NO. 34
Valid from 1st January 2012
70567 Stuttgart
ALL ISSUES TRAVEL
RATES (all prices exclude VAT)
Issue
Hotels, guest houses, inn
Tourist offices, spa administrations,
Commercial agencies, holiday houses,
travel agencies
Airlines, railways, ships, tour operator
Issue no.
All issues travel
All issues travel
All issues travel
Newspaper market
Stuttgart
Privately-owned holiday flat
1
2
All issues travel
Text part adverts, black /white: min. size 1 column/20 mm.
Text part adverts with extra colour: min. size 1 column/60 to 2 columns/120 mm.
660
660
660
610
660
Colour
Minimum size
in mm
Prices
1 /mm
Text part
1 /mm
–
12.47
43.69 1
1 additional colour
50
15.59
54.61 2
2 or 3 add. colours
50
18.46
64.66 2
–
12.47
43.69 1
1 additional colour
200
15.59
54.61 2
2 or 3 add. colours
300
18.46
64.66 2
–
15.57
54.50 1
1 additional colour
200
19.46
68.12 2
2 or 3 add. colours
300
22.99
80.66 2
Black/white
black/white
Black/white
Black/white
–
13.08
45.76 1
1 additional colour
200
16.35
57.20 2
2 or 3 add. colours
300
19.35
67.722
3 lines of continuous text
3 lines of with border
Every additional line
49.00
59.00
10.00
–
–
–
black/white
Closing and cancellation days – Wednesdays 16.00 hrs.
SPECIAL FORMATS (all prices plus VAT)
Header ad opener page Travel
Hotel tip of the week
Exclusive placement in the first position on page 1 of the
travel-classified ads section
Cross-media expansion: rectangle term 7 days
Occupancy 100 %
Can be booked 2x per year maximum per hotel
Issue
no.
Formats
Colour
Price 1
660
61 x 35 mm
b/w up to 3 add. colours
1 490,00
660
3 AC/85 mm
3 add. colours
1 900,00
300 x 250 Pixel
660,00
two types of design for selection
Hotel-Tipp der Woche
Auf der Insel 2+4
87538 Fischen im Allgäu
Header Advert Opening Pages
Hotel tip of the week
für eine Unterkunft im Allgäu, gehören
der eigene Kachelofen, das luxuriöse
Himmelbett und der Bachlauf vor der Tür
ganz einfach mit dazu.
Telefon +49 8326 / 9950
Fax
+49 8326 / 7352
info@parkhotel-burgmuehle.de
www.parkhotel-burgmuehle.de
An
Mitten in den Allgäuer Bergen stehen Ihnen im Hotel Burgmühle in Fischen alle
Türen eines familiengeführten Domizils
offen. Gediegene Regionalität, überliefertes Naturwissen und die ganze Welt
geprüfter Wohlfühlanwendungen. Typisch für eine Unterkunft im Allgäu, ge-
Parkhotel Burgmühle
Auf der Insel 2+4
87538 Fischen im Allgäu
Telefon +49 8326 / 9950
Fax
+49 8326 / 7352
info@parkhotel-burgmuehle.de
www.parkhotel-burgmuehle.de
4 Tage mit Vollpension
(So bis Do)
statt ab 3 456,nur ab 5 352,7 Tage mit Vollpension
statt ab 3 798,1. bis 29. Mai 2011
nur ab 5 655,29. Mai bis 28. August
nur ab 5 674,7 Tage mit Vollpension
nur 6 bezahlen!
Unsere
gebote
4 Tage
mit Vol
(So bis
lpension
Do)
statt ab
nur ab 3 456,5 352,7 Tage
mit Vol
statt ab
lpension
1. bis 29. 3 798,nur ab Mai 2011
5
29. Ma 655,i
nur ab bis 28. August
5
7 Tage 674,mit Vol
nur 6 bez
lpe
ahlen! nsion
Unsere Angebote
Parkhotel Burgmühle
Mitten in den Allgäuer Bergen stehen Ihnen im Hotel Burgmühle in Fischen alle
Türen eines familiengeführten Domizils
offen. Gediegene Regionalität, überliefertes Naturwissen und die ganze Welt
geprüfter Wohlfühlanwendungen. Typisch
Hotel-Tipp der Woche
Parkhotel Burgmühle
hören der eigene Kachelofen, das luxuriöse Himmelbett und der Bachlauf vor
der Tür ganz einfach mit dazu.
Und noch ein bisschen mehr Text über
das schöne Hotel. Lecker Essen und
Trinken gibts bestimmt auch? Und noch
ein bisschen mehr Text.
Closing and cancellation days: Wednesdays 16.00 hrs.
ADVICE AND SALES – Phone 0711 7205-1618, -1686, Fax 0711 7205 -1676
9
PRICELIST NO. 34
Valid from 1st January 2012
70567 Stuttgart
CATALOGUE SERVICE ADVERTISEMENTS (all prices exclude VAT)
Complete price per catalogue box
1,650.00 1
Hotels/guesthouses
990.00 1
36 REISEN
KATALOGE
Bayern
1
Weltweit
2
Thüringen
3
Baden-Württemberg
4
Schwarzwald
5
Bayern
6
Weltweit
7
Thüringen
8
Baden-Württemberg
9
Schwarzwald
10
44 mm wide/85 mm high
Format
DEADLINES 2012
22nd January 2012
11th March 2012
16th September 2012
23rd December 2012
Sonntag Aktuell, 26. November 2011
10th February 2012
1st April 2012
11th November 2012
neues Motiv!
11
Bayern
12
Weltweit
13
Thüringen
Baden-Württemberg
14
Schwarzwald
15
Baden-Württemberg
16
Schwarzwald
17
THE COMPLETE PRICE INCLUDES THE FOLLOWING:
Catalogue advertisements also published online for 3 weeks on
www.sonntag-aktuell.de incl. online order option
Daily processing and forwarding of the catalogue orders
Kataloganforderung
Bitte Katalogwunsch ankreuzen.
Die gewünschten Kataloge werden kostenlos und unverbindlich an die unten angegebene Adresse gesendet.
1
2
3
4
5
Bitte diesen Coupon
einschicken an:
Stuttgarter Zeitung
Werbevermarktung,
Katalogservice,
Postfach 10 60 32,
70049 Stuttgart
6
7
8
9
10
11
12
13
14
15
16
17
Absender:
Vorname
Name
Straße
oder per Fax 0711 7205 - 6200
oder im Internet
www.sonntag-aktuell.de/kataloge
PLZ/Ort
Einsendeschluss: XX. XX. 2011
Telefon (für eventuelle Rückfragen)
KS 22. 2. 2011
Bitte beachten Sie: Wir leiten Ihre Anforderungen an die Kataloganbieter weiter. Wir versichern Ihnen, Ihre Adresse nicht an Dritte
weiterzugeben! Die Daten werden elektronisch gespeichert.
24 hr access of incoming orders online
www.sonntag-aktuell.de can feature link to advertiser´s homepage incl.
count of number who view link
Online info box of the advertiser with text optional text for introduction of
offer – up to 600 text characters
Reminder advertisements in the travel section of SONNTAG AKTUELL
2 weeks after start of catalogue promotion with reference to catalogue
promotion on www.sonntag-aktuell.de
Advertisement deadline: 3 weeks before publication date.
ADVICE AND SALES – Phone 0711 7205-1618, -1686, Fax 0711 7205 -1676
OFFICES – TRAVEL
RHEINLAND-PFALZ, HESSEN, SAARLAND
Verlagsbüro Ingetraud Mahlow
Am Heideberg 15
56333 Winningen
Phone 0049 02606 9636 - 0
Fax
0049 02606 9636 - 36
info@mahlow-media.de
NORTH- AND EAST BAVARIA
Bayerische Reise- und Bäderwerbung GmbH
Christian Thalhammer
Streitbergstraße 38
81249 Munich
Phone 0049 089 8711067
Fax
0049 089 8711482
brbw.ct@t-online.de
SAXONY, SAXONY-ANHALT,
THURINGIA
Verlagsbüro Andrea Hertwig
Gimter Kirchweg 30
34346 Hann.-Münden
Phone 0049 05541 909514
Fax
0049 05541 909515
Verlagsbuero.Hertwig@t-online.de
SWABIA, ALLGAU, UPPER SWABIA,
BODENSEE AREA
Werbe Blank GmbH
Oberstdorfer Straße 10
87527 Sonthofen
Phone 0049 08321 6626 - 0
Fax
0049 08321 68306
contact@werbe-blank.com
HAMBURG, LOWER SAXONY, BREMEN,
SCHLESWIG-HOLSTEIN,
MECKLENBURG-VORPOMMERN
Verlagsvertretung Heinrich Sellhorn OHG
Spaldingstraße 110 A
20097 Hamburg
Phone 0049 040 238833-0
Fax
0049 040 231020
info@sellhorn.de
NORTH RHINE-WESTPHALIA
Meister Werbung GmbH
Am Großen Weserbogen 31
32549 Bad Oeynhausen
Phone 0049 05731 74489-0
Fax
0049 05731 74489-22
info@meister-werbung.de
BADEN-WÜRTTEMBERG
(EXCLUDING BODENSEE AREA)
Verlagsvertretung Kerstin Wießner
Rheinstraße 36
77815 Bühl
Phone 0049 07223 953601
Fax
0049 07223 953602
k.wiessner@touristikwerbung-KW.de
AUSTRIA
VORARLBERG FEDERAL STATE
Medienservice Roland Gojo
Gerberstraße 6/10
A-6900 Bregenz
Phone 0043 0043 5574 75056
Fax
0043 0043 5574 75084
medienservice@gojo.at
SWITZERLAND
SWISS MEDIA HOUSE AG
Zürcherstraße 204f
CH-9014 St. Gallen
Phone 0041 71 2780777
Fax
0041 71 2775202
info@swissmediahouse.ch
SPAIN
Express Report Media
C/Felix Revello de Toro 62
E-29016 Malaga
Phone 0034 678676502
Fax
0034 952256129
u.scheele@expressreport.es
UPPER BAVARIA
Schaible Reise MedienPartner GmbH
Stievestraße 16
80638 Munich
Phone 0049 089 173007-33
Fax
0049 089 173007-70
reise@schaible.net
10
PRICELIST NO. 34
Valid from 1st January 2012
70567 Stuttgart
SPECIAL PUBLICATIONS – TRAVEL
TOPICS
Publication date
JANUARY
Publication date
MARCH
CMT 2012
15th January 2012
The best Easter destinations
4th March 2012
Black Forest – hearty. refreshing. genuine
15th January 2012
Feel good in Rheinland-Pfalz
11th March 2012
Enjoy winter sports
29th January 2012
Black Forest – hearty. refreshing. genuine
18th March 2012
city trips
29th January 2012
South Tyrol – between palms and mountains
18th March 2012
Spring at the Bodensee
25th March 2012
Croatia – the Mediterranean beauty
25th March 2012
FEBRUARY
Health, wellness and spa
12th February 2012
Summer holiday 2011
12th February 2012
APRIL
Sun skiing
19th February 2012
Wonderfully Nordic
22nd April 2012
Cast off!
26th February 2012
Active holidays – cycling and hiking
22nd April 2012
The best Pentecost destinations
29th April 2012
THEMEN
Publication date
MAY
Publication date
SEPTEMBER
Black Forest – hearty. refreshing. genuine
6th Mai 2012
Active holidays – cycling and hiking
16th September 2012
Austria – cuisine, encounters, nature
6th Mai 2012
Black Forest – hearty. refreshing. genuine
23rd September 2012
„Grüß Gott“ in Bavaria
13th Mai 2012
Biker welcome!
20th Mai 2012
OCTOBER
Switzerland – totally naturally
27th Mai 2012
South Tyrol
Travel colorful autumn
JUNE
Cast off!
Wonderfully Nordic
10th Juni 2012
Black Forest – hearty. refreshing. genuine
17th Juni 2012
Where the nature is most beautifully
24th Juni 2012
JULY
Cosy and welcoming
1st Juli 2012
Last minute holidays
8th Juli 2012
Out into nature
Cosy and welcoming
7th Oktober 2012
14th Oktober 2012
21st Oktober 2012
28th Oktober 2012
NOVEMBER
Health, wellness and spa
4th November 2012
Winter magic in Switzerland
11th November 2012
Start in the winter season
18th November 2012
Christmas and New Year´s Eve
25th November 2012
22th Juli 2012
Subject to change
Advertisement deadline for special publications: 5 days before publication date.
ADVICE AND SALES – Phone 0711 7205-1618, 1686, Fax 0711 7205-1676
11
PRICELIST NO. 34
Valid from 1st January 2012
70567 Stuttgart
FLYER INSERTS
3 PRICE PER 1000 COPIES UP TO
20 g
25 g
30 g
35 g
40 g
heavier
97.50
103.50
109.50
116.50
122.50
upon request
(all prices excluding VAT)
SHIPPING ADDRESS FOR INSERTS/FLYERS
TECHNICAL SPECIFICATIONS
Stuttgart/Ulm
Pressehaus Stuttgart Druck GmbH
c/o Sonntag Aktuell, Abt. Versand
Plieninger Straße 150
70567 Stuttgart (Möhringen)
Rhein-Neckar
Mannheimer Morgen Großdruckerei
und Verlag GmbH
Gewerbezentrum Wohlgelegen
Dudenstraße 12–26
68167 Mannheim
1. Largest format 240 mm x 330 mm,
smallest format 105 mm x 148 mm (DIN A 6).
2. Larger formats may be used if they are supplied folded to
comply with largest format.
3. Longitudinal fold or stapling required.
4. Delivery 4 days before publication, delivery free.
Pfalz
Rheinpfalz Verlag und Druckerei
GmbH + Co. KG
Druckzentrum
Flomersheimer Straße 2–4
67071 Ludwigshafen-Oggersheim
OTHER DATA
1.
2.
3.
4.
DELIVERY TIMES
Monday to Friday 09 to 16 hrs.
5.
Last cancellation date: 3 weeks prior to publication.
The reference to the insert/flyer in the publication is free
of charge.
Insert orders are only binding for the publishers upon
presentation of a draft insert/flyer and the authorisation thereof.
The publishers bear no liability for the loss of individual inserts/flyer
during the distribution process. Insertion between predefined pages
is not possible for technical reasons.
Special forms upon request.
INSERT/FLYER CIRCULATION NUMBERS
Issue
Issue number
Newspaper market Stuttgart
Partial assignment Stuttgart
Partial assignment East
Partial assignment North
Partial assignment West
Partial assignment South
610
437 000
128 000
102 000
94 000
69 000
44 000
Copies
437 000
128 000
102 000
94 000
69 000
44 000
Stuttgart
Stuttgart
Stuttgart
Stuttgart
Stuttgart
Stuttgart
Newspaper market Stuttgart + Ulm + Rhein-Neckar
661
655 000
572 000
83 000
Stuttgart
Rhein-Neckar
Newspaper market Stuttgart + Ulm
610620
572 000
572 000
Stuttgart
Newspaper market Stuttgart + Rhein-Neckar
610640
520 000
437 000
83 000
Stuttgart
Rhein-Neckar
660
893 000
572 000
83 000
238 000
Stuttgart
Rhein-Neckar
Pfalz
For inserts/flyers in the Travel Market:
Newspaper market Stuttgart + Ulm + Rhein-Neckar + Pfalz
Copies per printing station
INSERT FLYER SALES AND PLANNING – Phone 0049 711 7205-1654, -1696, Fax 0049 711 7205-1655
12
PRICELIST NO. 34
Valid from 1st January 2012
70567 Stuttgart
PROSPECTUS SUPPLEMENTS/INSERTS
Stuttgart newspaper market distribution region
North-LB
East-WN
South-RT
SUPPLEMENT/INSERT CIRCULATION
Issue
Stuttgart newspaper market
Part occupancy Stuttgart
Part occupancy East–WN
Part occupancy North–LB
Part occupancy West–BB
Part occupancy South–RT
Issue no.
610
Copies
437,000
128,000
102,000
94,000
69,000
44,000
SUPPLEMENT/INSERTS SALES AND ADVICE – Phone 0711 7205-1654, -1696, Fax 0711 7205-1655
13
PRICELIST NO. 34
Valid from 1st January 2012
70567 Stuttgart
PLACEMENT AND SPECIAL FORMATS
HEADER ADVERT + LOWER RIGHT CORNER ADVERT
Formats
Prices **
Set format
(B x H)
b/w price
Header
61 x 50 mm
3,845.00 1
5,690.00 1
Lower right
corner
61 x 50 mm
2,870.00 1
4,248.00 1
61 x 100 mm
5,168.00 1
7,649.00 1
126 x 50 mm
5,168.00 1
7,649.00 1
126 x 100 mm
9,175.00 1
13,579.00 1
4 colour price
HEADER ADVERT OPENING PAGES
Format
Formats
Prices **
Set format
(B x H)
b/w price
4 colour price
61 x 40 mm
2 460,00 1
3 640,00 1
TEXT PART ADVERTISEMENT
Formats
Prices **
Columns*/
height
Total
mm
Min. format c/w
Min. format 4c
1TC/ 20 mm
1TC/ 60 mm
20
60
1,124.20 1
Max. format
2TC/ 120 mm
240
13,490.40 1
b/w price
56,21 1/mm
4 color price
83,19 1/mm
4,991.40 1
19,965.60 1
* TC = text columns
BANNER ADVERTISEMENT, WEATHER CHART
Formats
Prices **
Columns*/
height
Total
mm
Min. format
7AC/ 20 mm
140
2,433.20 1
3,600.80 1
Max. format
7AC/ 40 mm
280
4,866.40 1
7,201.60 1
b/w price
17,38 1/mm
4 color price
25,72 1/mm
* AC = Advert columns
** Price examples for Stuttgart newspaper market minus final discount
excl. VAT. Placement wishes available upon request.
14
PRICELIST NO. 34
Valid from 1st January 2012
70567 Stuttgart
CORNER ADVERTISEMENT IN EDITORIAL SECTION
Formats
Prices **
Columns*/
height
Total
mm
Min. format
3TC/ 190 mm
800
10,696.00 1
15,832.00 1
Max. format
4TC/ 360 mm
2,016
26,953.92 1
39,896.64 1
b/w price
13,37 1/mm
4 colour price
19,79 1/mm
ADVERTISEMENT STRIP IN EDITORIAL SECTION
Formats
Prices **
Columns*/
height
Total
mm
Min. format
7AC/ 100 mm
700
Max. format
7AC/ 360 mm
2,520
* AC = Advert columns
b/w price
13,37 1/mm
4 colour price
19,79 1/mm
9,359.00 1
13,853.00 1
33,692.40 1
49,870.80 1
PART PAGE ADVERTISEMENT IN EDITORIAL SECTION
Formats
Prices **
Columns*/height
Total
mm
Min. format
1TC/ vertical page
689
Max. format
4TC/ 360 mm
2,755
b/w price
13,37 1/mm
4 colour price
19,79 1/mm
9,211.93 1
13,635.31 1
36,834.35 1
54,521.45 1
* TC = text columns
1 text column = 1,4 advertisement columns
L-SHAPED ADVERTISEMENT
Formats
Prices **
Columns*/height
Total
mm
b/w price
13,37 1/mm
Min. format
1TC/ vertical page
+ 4TC / 100 mm
1,249
16,699.13 1
24,717.71 1
Max. format
2TS/ vertical page
+ 3TC / 160 mm
2,050
27,408.50 1
40,569.50 1
4 colour price
19,79 1/mm
* TC = text columns
1 text column = 1,4 advertisement columns
** Price examples for Stuttgart newspaper market minus final discount
excl. VAT. Placement wishes available upon request.
15
PRICELIST NO. 34
Valid from 1st January 2012
70567 Stuttgart
PANORAMA ADVERTISEMENT
Formats
Prices **
Columns*/
height
Total
mm
b/w price
13,37 1/mm
4 colour price
19,79 1/mm
Min format
15AC/ 170 mm
2,550
34,093.50 1
50,464.50 1
Max format
15AC/ 360 mm
5,400
72,198.00 1
106,866.00 1
* AC = Advert columns
TUNNEL-ADVERTISEMENT
Formats
Prices **
Columns*/
height
Total
mm
b/w price
13,37 1/mm
4 colour price
19,79 1/mm
Min format
4TC/ 170 mm
+ 1AS / 170 mm
1,122
15,001.14 1
22,204.38 1
Max format
8TC/ 360 mm
+ 1AC / 360 mm
4,392
58,721.04 1
86,917.68 1
* TC = text columns
* AC = Advert columns
1 text column = 1,4 advertisement columns
MULTIPLE PAGE ADVERTISEMENTS
Formats
Format
3 x 1/1 page
Prices **
b/w price
13,37 1/mm
4 colour price
19,79 1/mm
138,138.84 1
204,470.28 1
Multiple page discount
with 3 pages 15%
with 4 pages 20%
with 5 pages 25%
with 6 pages 30%
with 7 pages 35%
with 8 pages 40%
** Price examples for Stuttgart newspaper market minus final discount
excl. VAT. Placement wishes available upon request.
FLYING PAGE
TIP-ON-CARD
MEMO-STICK
Upon request
Upon request
Upon request
Placement
1st and 2nd book or
2nd and 4th book
16
PRICELIST NO. 34
Valid from 1st January 2012
70567 Stuttgart
GENERAL TERMS
AND CONDITIONS FOR ADVERTISEMENTS AND FOREIGN FLYERS IN NEWSPAPERS AND MAGAZINES
1. “Advertisement order” in the sense of the following General
Terms and Conditions is the contract to publish one or several
advertisements of an advertising agency or other advertiser in
printed matter for the purpose of dissemination.
2. In case of doubt advertisements are to be called up for publication within one year after concluding the contract. If the right to
call up individual advertisements has been agreed on in the scope
of a sales contract, the order has to be completed within one year
from publication of the first advertisement, provided this first advertisement is called up and published within the period drawn up
in sentence one.
3. The customer is entitled to call up further advertisements,
even in excess to the number mentioned in the order within the
agreed upon period, i.e. in the period drawn up under Point 2.
The advertisements taken out via NBRZ are not considered in the
granting of discounts procedure of the publishers.
4. If an order is not fulfilled for reasons which the publisher does
not bear the responsibility, the customer, irrespective of further
legal obligations, has to compensate the difference between the
discount
granted and the actually deducted discount to the publisher for
the a published advertisements. Compensation is not due if nonfulfillment is due to force majeure within the publishers risk area.
5. When calculating the quantities purchased, text millimetre
lines are converted corresponding to the price into the ad millimetres.
6. Orders for advertisements and foreign flyers, which avowedly
are to be exclusively published in certain issues, certain copies or
at certain places within the printed matter have to be received in
such time by the publishers to allow the customer to be informed
before closing date should the order not be executable as transmitted. Rubricated advertisements are printed in the respective
category without requiring an express agreement.
7. Text advertisements are advertisements which do not share
at least three sides with other advertisements. Advertisements,
which due to their layout cannot be recognised as advertisements,
are clearly identified as such by the publishers with the word “Advertisement”.
8. The publisher reserves the right to reject advertisement orders
according to the uniform, objective justification principles of the
publishing company – also individual call ups in the scope of quantity contracts and insert flyer contracts - should the contents, their
origin or technical form violate the law or official regulations or
should the publication thereof be unacceptable for the publisher.
This also applies to orders which are concluded with branches,
agencies or representatives. Orders for the insertion of flyers are
only binding for the publishers after receipt of a sample flyer and
their authorisation thereof. Flyers which impart the impression to
the reader by format or layout that they are an integral part of the
newspaper or the magazine or contain foreign advertisements,
are not accepted.
9. The customer is responsible for on time delivery of the advertisement text and perfect print documents or of the flyer. The
publisher immediately demands replacement for print documents
visibly unsuitable or damaged. The publisher assures that the
customary printing quality within the scope of possibilities given
considering the print documents will be provided for the issues
reserved.
10. The customer is entitled to a price reduction or a perfect replacement advertisement for an entirely or partially illegible, incorrect or incomplete copy of the advertisement. The reduction,
however, is only to the extent at which the purpose of the advertisement was impaired. If the publisher allows the period set
for reparation lapse, or if the replacement advertisement is once
again not perfect, the customer is entitled to a price reduction
or a cancellation of the order. Claims for damages arising from
positive breach of demand, default upon contract conclusion and
impermissible action are – even for orders granted on the phone
– excluded. Claims for damages arising from the impossibility to
perform and from delay are limited to the compensation for the
foreseeable damage and the sum due for the advertisement or
flyer concerned. The latter does not apply to malice and gross
negligence of the publisher, of his legal representative and of his vicarious agent. The liability of the publisher for damages due to the
lack of guaranteed properties remains unaffected. In commercial
business the publisher does not bear the liability for gross negligence of vicarious agents. In the other cases where businessmen
are concerned, the liability for gross negligence is limited to the
foreseeable damage and up to the amount due for the respective
advertisement. Complaints must – except in the case of non-visible
discrepancies – be enforced within four weeks after receipt of the
invoice.
11. Drafts are only supplied upon express request. The customer
bears the responsibility for the correctness of the returned drafts.
The publisher copes with all the proof reading corrections that are
imparted within the period set for the transmission of said drafts.
12. If the publisher is not given any particular size, the calculation is
based on the printing height common and standard for the type of
advertisement concerned.
13. Should the customer not pay in advance, the invoice is sent immediately, if possible however a fortnight after the advertisement is
published. The invoice is due for payment within the period, beginning upon receipt of the invoice, as drawn up in the price list – provided no other terms of payment or payment in advance have been
agreed upon. Possible discounts for early payment are granted as
drawn up in the price list.
14. Where payment is in default or deferred, interest at the rate
of 8 percent above the base lending rate and collection costs is
added. Where payment is in default, the publisher may withhold
further current orders until payment has been received and demand payment in advance for the remaining advertisements. Upon
justified doubt concerning the customer’s ability to pay, the pub-
lisher is entitled, even in the course of an advertisement contract,
to subject the publication of further advertisements to payment in
advance and the settlement of invoices still due without taking the
originally agreed upon terms of payment into account.
15. The publisher supplies a copy of the advertisement with the
invoice upon request. Depending on type and complexity of the
advertisement order, clippings of the advertisement, pages of the
issue or complete copies of the publication are supplied. If a copy
cannot be obtained any more, a legally binding assurance of the
publisher is provided with regard to publication and dissemination
of the advertisement.
16. Costs for making ordered photocopies, proofs and drawings
and, not least, for the amendments requested by the customer or
justified essential amendments to the originally agreed upon layout
are borne by the customer.
17. A reduction of price may be derived from reduced circulation
rates for a contract for several advertisements if, seen on the overall average, the average circulation beginning with the first advertisement of the insertion year, is de facto less than the average
circulation drawn up in the price list – or - if circulation is not mentioned – the average sold numbers of the previous calendar year
are undershot (in the case of specialist magazines the average de
facto sold copies ). A circulation reduction only leads to a price
reduction if the discrepancy is:
20 % for a circulation of up to 50 000 copies
15 % for a circulation of up to 100 000 copies
10 % for a circulation of up to 500 000 copies
5 % for a circulation of over 500 000 copies
Further price reductions for contracts are excluded if the publisher
informed the customer of the reduced circulation in such good
time, that the customer could have cancelled the contract for the
advertisement before publication.
18. For box number advertisements the publisher handles the
safekeeping and timely forwarding of the offers with the due care
of a prudent businessman. Registered mail and express mail addressed to box numbers are forwarded as standard mail. The box
number receipts are kept for four weeks. Letters that are not collected within this period are destroyed. Valuable documents are
returned by the publisher without the latter being compelled to
do so. The publisher may be entitled, by individual agreement, to
open the incoming offers in the name and interest of the customer.
Letters that exceed the permissible format DIN A4 (weight up to
50 grams) and goods, books, catalogues and small parcels are
excluded from the forwarding process and are not accepted. The
acceptance and forwarding can, however, be agreed upon as exception should the customer bear the costs.
19. Print documents are only sent back to the customer upon special request. A storage obligation lapses three months after expiry
of the agreement.
20. The place of performance of the contract is the registered office of the publisher. Venue is the registered office of the publisher.
Provided the demands of the publisher are not involved in performance proceedings, the venue is determined by the domicile
of non-traders. If the domicile or residence of the customer is unknown at the time of legal action, or if the customer has moved the
residence or domicile out of the territory of the law, the registered
office of the publisher is the venue.
ADDITIONAL TERMS AND CONDITIONS
a) The publishers bear no liability for the correctness of the reproduction regarding mistakes arising from unclear writing or from
advertisements ordered by telephone or orders for changes made
by telephone.
b) The publishers apply the due care as required by business when
accepting and controlling the advertisement texts, however, bear
no liability if they are misguided or deceived by customers.
c) If the prices for advertisements and flyers change, these new
conditions are enforced immediately, even in the course of existing contracts.
d) The advertiser is entitled to the respective discount due for
booking advertisements for a one-year period if said customer
concluded a contract at the beginning of the period for which a
discount entitlement was agreed on. Demands for retrospective
compensation lapse if they are not asserted within three months
after expiry of the contract year.
e) Corporate discounts are only granted to pooled organisations
of private business. They are not brought to bear for the pooling
of different, independent sovereign organisations or for pools in
which public corporations are involved.
f) Advertisements from trade, handcraft and industry are, as a rule
accepted via advertisement agents who receive their respective
commission. The agent is only entitled to a commission if he himself
rules everything involved in concluding an advertisement order.
Should the agent or his customer, the advertiser, diverge from this
principle, even in only an isolated case, the commission entitlement
of the agent no longer applies to such “direct dispositions”. Only
such AE agencies receive a commission as collect advertisements
commercially in their own name and for their own account and sell
these to third parties. Agencies have to adhere to the list prices of
the publisher and are bound to their customers by contracts and
agreements. The AE commission granted by the publisher may not
be passed on to their customers, neither as a whole nor in part.
g) If there is a large quantity contract of an individual customer, the
discount conditions also apply to the advertisement contracts that
are taken out by the advertising agent. Commission or discount
debits are drawn up for the advertising agent for such contracts.
h) Special terms and conditions acc. to standardised guidelines are
possible for contracts for over 300 000 mm and more and for advertisement sequences of at least 3 consecutive pages in one issue
and for promotion pages.
i) Any fulfilment obligation for contracts and for the performance
of damages lapses in case of force majeur; the same applies in this
context to advertisement that have not been published or not in
time.
j) The customer is alone responsible for the contents and the legal
permissibility of the text and image documents placed at disposal
for insertion. It is incumbent upon the customer to release the pub-
lishers from any possible demands of third parties which arise from
the execution of the order, even should the latter have been cancelled. The publishers are not committed to check the orders and
advertisements in such respect, i.e. whether they violate the rights
of third parties. By granting an advertisement order the advertiser
is committed to bear the costs for a counter statement which refers
to the actual assertions of the advertisement published, and indeed
as per the guideline of the respectively applicable charge for advertisements. If cancelled advertisements are published, the customer
is not entitled to any compensation from the publisher.
k) The contract data of every customer is processed in a computer
system and due to the statutory retention period is stored even
beyond the period of contract fulfilment.
l) Only cashiers fitted with identity cards are entitled to handle
collection.
m) The publisher is not committed to forward number box letters
received from computer services, number box services and commercial correspondence typing pools.
n) Under contracts for insertation of flyers it is possible that for
technical reasons faulty distribution, multiple or faulty enclosures
may occur. The condition and the type of inserts may have an influence on the fault rate. A volume of faulty distribution, multiple or
faulty enclosures up to 2% of the number of inserts contracted for
is deemed to constitute proper contract performance.
17
SERVICE AND BOOKING
ADVERTISING SALES
CONTACT IN GERMANY
STUTTGARTER ZEITUNG
Werbevermarktung GmbH
Plieninger Str. 150
70567 Stuttgart
Phone 0049 711 7205 -1601
Fax
0049 711 7205 - 1646
anzeigen@stzw.zgs.de
Birgit Guffler
Phone 0049 711 7205-1686
Fax
0049 711 7205-1676
b.guffler@stzw.zgs.de
Sascha Berger
Phone 0049 711 7205-1618
Fax
0049 711 7205-1676
s.berger@stzw.zgs.de
D I E S I E B T E A U S G A B E I H R E R TA G E S Z E I T U N G