Whither the Furniture Industry?
Transcription
Whither the Furniture Industry?
Whither the Furniture Industry? A Local Action Plan for Monaghan 1 Contents Profiles3 Action 150 Executive Summary4 Action 2 54 Foreword from Mayor of Monaghan County Council 7 Action 359 Background & Policy Context8 Action 4 67 Key Output from the Project Action 571 11 City Profile12 Financial Resources & Implementation Vision, Aims and Objectives Potential Funding Options75 20 73 Local Support Group22 Communications Strategy & Public Consultation Project Methodology23 Bibliography and References79 The Strategy for the Wood FootPrint Project Appendices & Supporting Volumes 29 78 82 Student Project30 Appendix 183 Site1 - McNally and Finlay, Rossmore Furniture 32 Appendix 2. 84 Site 2 - John E Coyle Ltd 35 Appendix 3. 85 Site 3 - Sherry Furniture Factory 38 Appendix 486 Actions Planning43 Appendix 5 89 Appendix 6 - Potential EU Funding Programmes 2 90 Profiles Key Contacts Project Manager: Local Support Group Chairman: Pádraig Maguire Mr Dermot Mc Nally Tel: Tel: 04730500 04784056 E mail: E mail: padraigmaguire@border.ie dermot@rossmorefurniture.ie 3 Executive Summary County Monaghan was traditionally known as one of the greatest clusters of furniture manufacturers in Ireland per head of population, and like many furniture businesses in Ireland, they experienced significant decline in recent decades. This was one of the main reasons for the participation of local furniture companies, together with the Northern Western Regional Assembly and Monaghan County Council in the Wood FootPrint Project. The project offered a new dimension and added value in terms of the inputs and experiences of other EU Cities and clusters that have experienced decline in the furniture sector in recent decades. The overall goal of the project was therefore ‘to bring together EU Cities with a strong influence in the wood sector (covering the entire supply chain) that now face a transformation process following production and sales decay.’ is: 1 Assist and develop existing furniture compete and operate within a global market; businesses to and 2 Explore diversification options for business owners that have been left with vacant buildings and those that are considering leaving the sector During the development phase, a detailed problem analysis was undertaken to establish the core and root problems facing the industry and what effects these were having on the business owners, the public and the local economy. Some of the key Within the last 15 years, Monaghan experienced the greatest issues identified include globalisation, lack of a business impact from the increased internationalisation of the furniture association to work for the industry, lack of relevant education market. Four of the largest firms within the county ceased and on the job training, lack of product design, development production and left 500+ employees without jobs and a legacy and innovation and a general disjoint and lack of trust between that includes large vacant buildings that face a very uncertain stakeholders. future. Despite this trend however, it was discovered through primary research on this project that there are a greater number To deal with the issue of vacancy, a database was created to of smaller furniture business than was known and that these identify the extent and scale of the problem in Monaghan. It businesses were operational and viable, but were not being was estimated that there is currently up to 600,000 square registered or recorded by any group or body. feet of vacant factory floor space in County Monaghan. A The main focus therefore of the Local Action Plan in Monaghan unique partnership was established and developed with the 4 University of Ulster to engage final year planning and property development students to study three of the larger vacant sites in Monaghan and generate ideas and potential re-use options for these buildings, based on national and international best practice examples. This project proved to be highly successful with the relevant business owners, EU Partners and the County Council. Through the students project, together with further research and work of the Local Support Group and experiences and lessons learned from the transnational exchange program, the project team quickly established that there a number of key actions that were required to fulfil the aims and objectives of the LAP. These actions are summarised through the following diagram: 5 Benefit Uniquely in County Monaghan, many of the existing businesses are remotely based and lack many of the skills and capacity identified above to develop their business and make it viable in the long term. As a result of experiences and learning from case studies on the transnational exchange programme (Yecla, Spain & Kortrijk Belgium) , it became obvious that a collective effort was required to pull together these remotely based furniture makers and crafts people into a centralised location in Monaghan Town to provide a shared space for promotion and sales, a shared marketing plan, shared space to work together, to develop a brand and have incubation and mentoring facilities. This combined action, together with the creation of a Design and Innovation Centre that includes digital fabrication services, 3 D printing and technical team support will make business development more accessible and feasible to local and regional businesses. The real benefit of the transnational exchange was to identify the lack of infrastructure and supports that were not available to furniture businesses in Ireland (when compared with other EU Countries) - the key element of which was the lack of a business association, to represent and work on behalf of the furniture businesses in Monaghan and Ireland as a whole. All other outputs from the action plan hinge upon the creation, successful development and operation of this national association. During the development phase of this project, the Association of Furniture Manufacturers Ireland was created and shall be developed throughout the remainder of 2015. All businesses suffered during the most recent recession and the furniture sector was no different. The impact upon these businesses was however more severe as they were not prepared for the internationalisation of the sector and the fact that many of the smaller businesses that now exist did not, and could not have had given their scale, invested in the sales and marketing, R & D and machinery/equipment that was required to develop their businesses into a fiercely competitive field, both on price and quality. This was coupled with a lack of appropriate education and training in that education providers and businesses did not engage in communicating the type of education and training that was required. Actions 2 and 4 are specifically identified as being key national and regional priorities that must be pursued to overcome these weaknesses within the wider industry. Ultimately, this Local Action Plan is about supporting and developing a traditional and indigenous sector that operates in an area of the country that has relatively high unemployment and few other opportunities to attract high end manufacturing and multinationals that provide high end jobs. The human capital, traditions and culture of County Monaghan remain intact and provide the key ingredients, that together with the right supports, could deliver the renaissance of a sector that once again can be the heartbeat of the local economy. 6 Foreword from Mayor of Monaghan County Council I commend this action plan which I believe will provide a new impetus to the wood and furniture sector in County Monaghan, and indeed, further afield. The furniture sector was once the heartbeat of the local economy in Monaghan through providing thousands of direct and indirect jobs. The nature and scale of the industry has changed significantly through globalisation. With the actions and outputs emerging from this action plan, I firmly believe that with the proper implementation and supports being provided, we will witness the renaissance of the furniture sector within our county, albeit in a very different form and structure. As Mayor of Monaghan County Council, I am delighted to have been engaged with the Project Team in the development and delivery of the EU URBACT Wood FootPrint Project. This project deals with the challenges that are familiar with many cities and local authorities across Europe in that the furniture industry has declined significantly over recent decades. The legacy of redundant and vacant buildings that were formerly used within the wood and furniture sector must be viewed as an opportunity to develop new and innovative uses and bring them back to life. They are after all key assets in our landscape. I also want to thank the dedicated, hardworking staff of the Northern and Western Regional Assembly and Monaghan County Council, and in particular, the guidance and leadership provided by Project Manager Pádraig Maguire and the Local Support Group Chairman, Mr Dermot Mc Nally in delivering this Local Action Plan for Monaghan. The active furniture sector in Monaghan however remains a key contributor to our local economy and this is demonstrated through its estimated contribution of circa €50 million p.a. For a rural based county that does not benefit significantly from high end manufacturing and investment from multinationals, I firmly believe that investment in our local traditional indigenous sectors is of paramount importance. Le gach dea-mhéin, Cllr. Padraig Mc Nally Mayor of the County of Monaghan Méara an Chontae 7 Background & Policy Context URBACT Programme This program was started by the European commission and was created to promote the development of networks within the European economic region. Its main task is to improve the efficiency of urban development in a sustainable and integrated way. It is based upon the sound methodology of exchanging ideas, experiences and methods learnt by those responsible in the daily management of our cities so that their ideas can be used to form new polices that better our urban development URBACT is defined by the European Regions’ initiative for economic change, with the objective of promoting economic modernisation, growth and job creation, using European models at a local level. There are currently more than 29 countries, 300 cities and more than 5000 active participants with URBACT, which are developing certain programs promoting innovation, urban mobility, sustainable growth and, amongst others, promoting entrepreneurship. 8 Wood Footprint, under the banner of UBRACT, aims to respond to the challenge to reactivate the economies of participant cities, whose main economic activity is the furniture industry and have suffered as a consequence of the economic crisis and the impact of globalisation. One of the main benefits of the programme “Wood Footprint” is to offer different tools and policies that will strengthen the furniture sector but at the same time offer economic diversification by sharing successful methods in sustainable sectors. The projects partners include 10 partners from 9 EU countries. Map 1. Partners on Wood FootPrint Project 9 Project Background Addressing the challenge of the urban footprint left in European cities by transforming manufacturing sectors 1 The Wood Footprint Project is an URBACT II funded project to a local problem that is informed from best practice and learning which focuses on Wood Manufacturing sectors within urban from across the Partner Network. centres. Recent years have seen a considerable decline in the wood industry and, in many cases, the abandonment of large units/workshops, formerly used to manufacture, store and display furniture and wood products. Overall Project Goal The overall aim of the Wood Footprint Project is to bring together key players in the wood industry from across the EU, and through the sharing of ideas, experiences and practices, find new and innovative ideas to assist the active industry; and to promote and foster a renewed diversification for redundant premises to enhance the economic development of the local economy. This will be achieved through the development of a Local Action Plan (LAP) for each partner involved in the project. A key focus of the LAP is to provide a local solution 1 - URBACT is a European and exchange learning programme promoting sustainable urban development 10 Key Output from the Project Local Action Plan The added dimension, and real benefit, of this project is that there are nine other EU Partners who like ourselves, are looking for new and innovative ways of tackling the issues facing the furniture industry in each of their respective countries. The sharing and learning of experiences between project partners is providing new innovative ways of tackling urban problems in this country. Each Project Partner must develop an LAP which addresses local problems within the industry and identifies relevant solutions and actions to address and overcome these problems. The actions emerging from the LAP will be carefully chosen through a filtering and refining process using the URBACT method which is a particular methodology that is developed to investigate the scale, nature and extent of the problem in each partner city, and to identify appropriate and relevant solutions to these problems. The number of actions emerging from the LAP will be small in number, but reflect the extent of the strategic problems and challenges facing the industry locally. Like any good plan or strategy, there is continuous engagement with stakeholders in order to ensure that they are aware of the emerging problems and solutions and are ultimately engaged into the process and the project. The actions that are being developed are tested against strict criteria to identify relevant bodies such as agencies, local and regional authorities and Government Departments whom could make resources available, and that there will ultimately be a body responsible for the implementation of each action. Relevant funding bodies and new unconventional funding models are being explored and identified, to ensure that there are appropriate resources available to support the plan and its actions. 11 City Profile The Border Region is one of 8 NUTS III Regions in Ireland. It includes the border counties of Cavan, Donegal, Leitrim, Louth, Monaghan and Sligo. The region had a population of 514,891 persons in 2011 which is an increase of 9.9% from the previous census in 2006. The Wood Footprint focus in the region is in the traditional County Town of Monaghan. The number of inhabitants in County Monaghan in 2011 was 60,483 persons (8% increase from 2006) and Monaghan Town 7,452 persons (11% inc. from 2006). Figures obtained from the 2011 Census show that County Monaghan has a predominantly younger population, with the highest proportion of Monaghan’s population in the 0-4 age bracket, followed by the 30-34 age bracket. It is located in the province of Ulster and is one of three Ulster Counties bordering with Northern Ireland. There are five towns in the county including Monaghan, Carrickmacross, Castleblayney, Clones and Ballybay. County Monaghan, however, remains a predominantly rural county with less than 30% of its population living in the urban areas (2011 Census). During the late 1990s and the last decade, now infamously known as the ‘Celtic Tiger’ period, many young people left skilled and semi-skilled jobs to work in the construction sector due to the attractive salaries being offered. Today, many of these people have either emigrated or are on social welfare supports as many 12 construction and related jobs ceased with the collapse in the local economy. As a result of the above, very few young people in recent years have either been trained or entered the wood manufacturing sector. It is also fair to state that the wood furniture sector is not considered lucrative or attractive, particularly to those who go onto third and fourth level education. national average. Although there are major international agencies operating throughout the country, to date, inward investment levels in County Monaghan have been low relative to other regions throughout the country. County Monaghan has a strong agricultural base and also depends heavily on the sector. Mushroom farming is a particular sector in which agglomerations and clustering occurs within the county, although the market for such products fluctuates greatly and the businesses experience significant fluctuations as a result. The most important industries in County Monaghan are in the areas of food processing, wood and metal products. Forecasts from the Economic and Statistical Research Institute (ESRI) indicate a significant drop in those employed in the construction and manufacturing sectors and a continued shift towards the services sector. Unfortunately, many of the manufacturing and agri-food businesses are confined to low skilled manual workers. Much of the production was traditionally based upon high volume and low margins and this is reflected by the fact that the county’s gross output per person is approximately one third of the 13 Original Focus Area The area that is to be considered within this project is not a city but includes a town which has a strong tradition in wood manufacturing, and in particular the furniture sector, together with a rural hinterland which includes a high density (agglomeration) of small, medium and large manufacturing plants which are generally located north of Monaghan Town and within circa 12 km of the town. The clusters that exist outside Monaghan Town are close to the main N2 road and also around the village of Emyvale. As the project progressed however, the scope of the project was widened to include the entire County of Monaghan as there were other significant employers from the central spine of the county that extended to the south and that remain active within the industry. 14 Background to the Furniture Industry The wood and furniture industry in Ireland was traditionally considered low-end and low skilled manufacturing. Throughout the 1970s, 80s and into the 90s, the sector prospered and faced little by way of competition within the national market and competed well on the international markets also. Figure 1 over provides a breakdown by county the scale of the industry throughout Ireland during the period 1992-2006. Figure 1 provides a good overview of the national picture of furniture industry in Ireland. The industry as at its peak in the early eighties and has since declined substantially throughout the country. The 2006 figures provide the greatest insight into the industry in that the overall number of firms across the country declined substantially with only a number of counties maintaining a strong presence within the industry. Figure 1. Number of Firms per County in Ireland during the period 1992 – 2006. 15 Within the last decade, some businesses managed to increase their exports of goods to Europe but this was against a backdrop of an emerging trend which was for an increasing volume of Table 1. CSO Data on Furniture and Other Manufacturing in Ireland cheaper furniture being imported into Ireland. Many of the 2006 & 2012 businesses operating during this period failed to predict the All Employee Size Classes 2006 (No.) 2012 (No.) extensive challenges posed through globalisation and spiralling domestic costs, and as a result, the industry literally fell off a Furniture and other Manufacturing (31, 32) cliff edge. County Monaghan was one of the greatest clusters of furniture manufacturing areas and was identified as such in a 1,991 1,583 Teagasc publication by Kevin Heanu entitled ‘Measuring Industrial Active Enterprises Agglomeration in a Rural Industry: The Case of Irish Furniture 93 78 Manufacturing’. Consequently, the effect of the above was a Enterprise Births dramatic decline in an industry that was once the back bone of a county and its principal town of Monaghan. Persons engaged in Active 32,163 29,200 Enterprises Through primary research on the Wood Footprint Project, it has however been identified that there remains a strong local core of manufacturing in the wood sector within the county, albeit that it falls below the radar of many government bodies and state agencies and so there remains potential for a renaissance of the industry; even if, in a very different formation. Table 1 below outlines the general trends in the industry in Ireland. Employees in Active Enterprises 31,106 28,479 Persons engaged in Birthed Enterprises 119 58 Employees in Birthed Enterprises 57 15 Source. CSO 16 Primary Research Wood FootPrint Project There is a general decline in active enterprises, employee numbers and enterprise births within the furniture sector throughout Ireland. Between 2006 and 2012, the numbers of active enterprises in furniture industry in Ireland fell from 1,991 to 1,583 whilst corresponding employee numbers fell from 31,106 to 28,479. At a more micro level the above trends are replicated in County Monaghan where there is a general decline in both the number of firms engaged within the sector and a corresponding fall in the number of employees. Table 2. Number of Enterprises and Employees in Furniture Industry in County Monaghan between 2008-2012. Year No. of Enterprises No. of Employees 2008 28 372 2009 24 317 2010 20 270 2011 23 242 2012 20 207 (Source. CSO) The information and statistics would appear to demonstrate that the number of firms and employee numbers are falling in a market where globalisation and the movement of goods is much more efficient and in some cases cost effective on a larger scale. Data and statistics on the industry nationally is not frequently gathered or made available therefore, some primary research conducted as part of this project discovered that there remains some degree of activity within the industry, but is very much operating at the micro level. Figure 2. Size of Businesses by Employee Numbers In total, it was found that there are 70+ businesses in County Monaghan currently operational within the wider furniture industry, employing approximately 444 persons in full and part time employment. It is estimated that these firms contribute circa €50 milllion annually to the local economy. 17 These are significant figures in terms of local economic activity, as many of these smaller businesses have until now, been operating under the radar of Government Departments and national agencies that gather and collate data on the industry. This will also apply to other furniture clusters that exist around the country. The categories of employee numbers within these 70 businesses are outlined in Figure 2. It clearly demonstrates a trend that there are a greater number of companies that fall into the SMEs category, with 61% of Companies having only 1-5 employees. Only 12% of companies have more than 11 employees which demonstrates and reinforces previous findings that the larger companies have already been forced out of the industry in County Monaghan. What is also interesting is what companies do in terms of products they make and services they provide. Figure 3 provides an overview of this. There are 12 categories of products that are currently being manufactured in County Monaghan, with the two most common categories being upholstery and fitted furniture, having a combined local market share of 50%. The second most popular categories are Contract and Cabinet at 12% each. The remaining 8 categories are all below 6% market share, but this clearly demonstrates a broad and wide diversity of businesses, that importantly are not all competing in the same markets and to some extent complement each other in terms of the market supply chain. Existing levels of Vacant Factory Floorspace in County Monaghan Whilst developing an inventory of businesses within the furniture industry in Monaghan, information was also gathered on the level of vacancy that currently exists within furniture factories. Figure 4 outlines the extent of this issue. In 2014, (within the replies received from businesses through the survey which was 10 out of 31), there was a total of 318,204 sqft of vacant floorspace at that time. Although it may appear that it is a relatively small number of replies, on closer analysis it would appear that all Figure 3. Types of Products and Services provided by Furniture Companies in County Monaghan 18 of the larger vacant factories have been included in these figures. The Future It is however also acknowledged that the overall vacancy figure within the industry is likely to be much higher among the 70 The focus of businesses within the furniture industry must therefore businesses now identified within the industry in County Monaghan. be to rethink the concept and model of bulk manufacture of low end goods and a move towards more high end bespoke products that are geared towards a different national and international market, and is more reflective of consumer tastes and preferences. Consequently, the Wood Footprint Project in Monaghan was developed as a two pronged approach to assist and develop the industry as follows: Investigation of diversification options for business owners who have left, or are considering leaving the furniture industry and entering into other emerging sectors within the local economy Identifying future areas of focus and opportunities for those business owners looking to remain within the furniture industry Figure 4. Existing Vacant floor space in Furniture Factories in County Monaghan 19 Vision, Aims and Objectives Figure 5 over articulates the vision, aims and objectives of this Local Action Plan. These are set within the wider context and themes of the Wood FootPrint Project that include: 1. Abandoned Buildings 2. Business Parks 3. Public Private Partnerships 4. Diversification 5. Skills and Employment As the abandoned buildings (as opposed to vacant buildings) and business parks themes are not directly relevant to Monaghan, this Local Action Plan focuses on the latter three themes that are considered relevant to the local industry and existing situation. 20 Figure 5 21 Local Support Group The Local Support Group (LSG) are a diverse range of people from the public and private sector tasked with guiding and steering the project during vthe development stages. Throughout the development of the project, the LSG met ten times to develop the URBACT methodology and define the challenges, solutions and appropriate actions required to support and diversify the furniture industry in Monaghan. The LSG were the project champions and assisted in mobilising and steering the political and institutional support required to ensure that the Local Action Plan provides new and innovative solutions to complex problems and leads to real change. Furniture Manufacturers / Business Owners (4) Board Sustainable Mechanics Ltd Monaghan GMIT Letterfrack Furniture College Board The LSG personnel are outlined in Appendix 1, but the key bodies involved are summarised in Figure 6 The diversity of people from the public and private sector meant that the views and ideas put forward for the LAP, were truly representative of the general public and the business community in Monaghan. Monaghan Local Enterprise Office Cavan-Monaghan Education & Training Board LSG Role in LAP Implementation Beyond the development of the LAP, the Local Support Group Figure 6. Groups, Bodies and Businesses represented on the Local will be central in the implementation of the Local Action Plan. The Support Group in Monaghan group will continue in its existing capacity and have agreed to meet quarterly, review progress on implementation, and through continued communication with the Lead Expert, identify other funding opportunities to continue supporting the furniture industry and the wider local economy. 22 Project Methodology 2 The project methodology was established from the URBACT Toolkit . The toolkit provided a range of methodologies and suggestions as to how particular problems or challenges may be addressed. The Project Team developed a draft methodology which was discussed and approved by the Local Support Group and then developed through a series of ten meetings. A separate methodology paper is available outlining this project methodology, but the following is a summary of the key stages: 6 Desktop studies and site work as part of primary research about the local furniture industry 7 University of Ulster Jordanstown Students Project to address challenges of vacant factory buildings and their potential adaptive reuse (options appraisal) 8 Organisation of a Stakeholder Event to outline the Project, provide industry with information regarding supports and to learn about the needs and challenges for industry 9 Transnational visits to partner countries with exchange of best practice and learning Creation of the Local Support Group with representatives from public and private sector – See Appendix 1 Stakeholder Analysis - See Appendix 5 1 Creation of the Local Support Group with representatives from public and private sector – See Appendix 1 10 Refinement of the Actions and completion of Action Tables 2 IStakeholder Analysis - See Appendix 5 11 Identification of potential funding mechanisms and programmes for LAP Actions 3 Definition of Key Problems and Challenges facing the furniture Industry in Ireland 12 Communication and consultation with key stakeholders and validation of Local Action Plan 4 Creation of the Problem Tree (Root Causes and Effects - see figure 7) 13 Further refinement of the Local Action Plan following consultation with stakeholders 5 Creation of the Solution Tree (Expected Results and Actions – see figure 8) 14 Completion of development phase and formal launch of Local Action Plan in Monaghan in May 2015 15 PHASE 2 - Implementation of Local Action Plan 2- URBACT Toolkit is available to download at http://urbact.eu/urbact-local-groups 23 Identification of Problems and Solutions A key focus of this study was to correctly identify the key challenges facing the wood and furniture industry and attempt to explain reasons why business owners have left the industry and to what extent is the scale of the problem of vacant buildings within Monaghan. This requires a systematic approach and a clear methodology to ensure that we understand the problems and create the right solutions to solve these problems. A key part of this methodology, which was developed through the LSG, was the creation of the Problem and Solution Tree’s as outlined in Figures 7 and 8 respectively. In the Problem Tree the trunk is known as the core problem whilst the roots are the root causes of the problem and the branches are the effects of the problems. In order to attempt to resolve these issues and develop solutions, the Solution Tree was developed. The core solution is the trunk, whilst the roots are the types of Actions needed to get the expected results (branches). Figure 7. Challenges for the furniture industry in County Monaghan 24 Figure 8. Potential Solutions and Actions to Address Challenges in County Monaghan 25 Transnational Partner Meetings on Wood FootPrint The second key aspect of the URBACT method is the transnational exchange programme where representatives from each partner country visit each other during project development to exchange best practice ideas, share relevant case studies and develop new ideas within their own cities based on experiences and learning. The transnational exchange was considered the most valuable part of the project as the ideas and learning generated among partners is now being reflected in each Local Action Plan across the Wood FootPrint partnership. The focus is on providing local solutions to local problems. Of note was the return trip made to Yecla in Spain in March 2015 by a number of persons from the Monaghan Local Support Group. The purpose of this visit was to return and explore further: How business associations of AREMA and CETEM in Murcia Region were set up and what type and level of support they provide to the local furniture industry; City Country Dates Pacos de Ferreira Portugal March 2013 High Wycombe United Kingdom October 2013 Roeselare Belgium February 2014 Monaghan Ireland March 2014 Tartu Estonia May 2014 Viborg Denmark June 2014 Yecla Spain October 2014 Lecce Italy November 2014 Yecla Spain March 2015 Table 3. Cities Visited During Transnational Exchange How is the business incubator operated within the Municipality o f Yecla; Common areas and objectives of our respective LAPs which can be aligned to form a new partnership under URBACT III Programme 26 Value of the Transnational Exchange Programme The purpose of the transnational exchange programme was to share experiences and learning between partners and develop new initiatives in tackling similar problems in each partner country. This was considered the real added-value of the WFP Network where key personnel of LSGs were afforded the opportunity to visit, see and discuss with relevant individuals in partner countries as to how to tackle various problems and what solutions would be best suited and fitted to their own situation. 27 Figure 9 identifies some of the key influencing factors that shaped some of the actions (as identified later in this report) emerging through this LAP. ` 28 The Strategy for the Wood FootPrint Project Through the work of the Local Support Group, it was established local development agencies in County Monaghan to encourage at an early point that the project would have to have to include a new enterprise development within vacant buildings where range of short, medium and long term solutions for both the active infrastructural facilities are readily available. and inactive sector of the industry. The promotion and encouragement of new start-up enterprises represents an opportunity for Monaghan to return to the selfThe Inactive Furniture Sector and Vacant starting progressive and independent economy that it once was. This is a quality that differentiates Monaghan from other counties Buildings in Ireland and should be encouraged. The declining role of traditional industries such as manufacturing represents a key challenge for County Monaghan. As identified in the primary research conducted as part of this project, a number In order to address this issue, the Local Support Group agreed that of sites, including some of the larger ones that made the biggest some external students should be engaged to look at the adaptive contribution to the furniture industry in Monaghan, have now re-use options for a number of larger factory sites in Monaghan. ceased trading and many of the buildings are now vacant and face an uncertain future. Where they do not have a use, they may not A separate report on the outcomes of this work is available, but is have a future and the longer that they remain vacant, they face a summarised in Section 6. One of the key criteria for the students likelihood of falling into dereliction. was that the options recommended by them for each site should be informed from best practice examples from across Europe and The Wood FootPrint Project is primarily aimed at tackling this issue. the U.S. and that many of the potential uses and adaptive key These material assets (vacant buildings) provide an important link principles, could be transferable to any site in County Monaghan, with our industrial heritage, albeit that many of the buildings are of or throughout Ireland. no significant architectural value given that they are mainly portal frame structures built during the mid to late 1900s. There is a strong case to be made that given the relatively good condition of most buildings, they could easily and readily be brought back into productive use when compared with so-called newbuilds. The re-use of these vacant spaces and the diversification to other land use present an opportunity for businesses and 29 Student Project University of Ulster Students Project on Vacant Properties in Monaghan sites, together with outlining a number of relevant case studies from national and international experiences. One of the main aims of the Wood FootPrint Project was to address the urban challenge of reusing buildings that were formerly used in the wood and furniture sector and are now vacant due to a significant decline in the wood sector. The LSG choose to seek external assistance to specifically address the issue of dealing with vacant buildings and looking at reuse options. Rather than going down a conventional route of commissioning consultants, the LSG choose to commission a group of final year Planning and Property Development Students from the University of Ulster Jordanstown to look at a number of case studies within the Monaghan area and carry out a site appraisal and analysis of three The three sites chosen in Monaghan to be the focus of the students work included: 1 2 3 Mc Nally and Finley site in Monaghan Town John E Coyle site in Monaghan Town Sherry Brothers site in Scotstown Village A supporting document to this LAP provides a detailed breakdown of this project and the key recommendations and options appraisal from the students. The students individual reports for each site are also available for viewing on request. 30 Innovative Approach to Problem Solving In order to make this a competitive and worthwhile process, an innovative approach was taken to incentivise students to double their efforts on this project. The owners of the above three named businesses of John E Coyle, Sherry’s and Mc Nally and Finley each contributed €750 each to provide a total cash fund prize of €2,250 for the students. All of this money was dedicated to cash prizes for students. This prize winning fund was divided among the students in the following way: Winner & first place – €1000 2nd place – €750 3rd place – €500 The above awards for the students work was adjudicated by an independent panel of three persons from outside the area, and who together with the Local Support Group, listened to students presentations in Mid May 2014 Key Outcomes The key outcomes from the students project was the development of an innovative range of reuse options, many of which don’t just apply to the specific three sites studied, but can be transferred and applied to other vacant buildings within County Monaghan and indeed on the island of Ireland. A number of best practice international examples were also provided on each site to inform the decision making of the students. 31 Site1 - McNally and Finlay, Rossmore Furniture International Best Practice examples Comoco Architects - Coimbra, Portugal Oxtorget – Värnamo, Sweden The Play Factory -Thornaby Conway Mill – Belfast, Northern Ireland The architects converted an industrial manufacturing warehouse The Oxtorgret housing project consists of multifamily passive into the N10 Indoor Sports Facility homes built with passive housing standards in mind. Located on the junction of Dukesway and Jay Avenue. The site includes a multi-level play frame, ball cannon zone, Laser Tag arena, electric go-kart track, super slides, obstacle courses, football and basketball pitches, and one of the largest dedicated baby/toddler play frames This mill is now one Belfast’s best preserved and most important historical buildings. It provides a unique multi-functional space, at the same time preserving the local industrial heritage and history of the area. Facilities within the Mill Complex include: Education Centre and Theatre Space Holistic Healing Centre Constructed for the 2010 Olympic Winter Games. It was the most Conway Mill Artists and Gallery Space energy- efficient building ever built for the Olympic Games and Irish Republican History Museum epitomised how the issues of energy conservation can be actively solved. The building was also named as Canada’s first certified Tobacco Factory – Bristol Passivhaus. A former Tobacco Factory which only allows local independent businesses to trade. These industries are from the ‘creative Passiv Housing Project - Co. Louth. industries’ sector, and include graphic design, music advertising, One of the first certified passiv housing projects in Ireland. The art conservation and theatre production. project sets a benchmark for the construction industry and suggests that with due care Passiv Design standards can be transferred to The Factory at Franklin – Franklin, USA other construction sectors such as larger scale developments and It is listed in the National Register of Historic Places. It offers a social housing projects. variety of eateries and activities for people of all ages, along with offices, meeting rooms and special event facilities. The Austria House - Whistler, British Columbia Canada 32 Options Appraisal for Site 1 Mc Nally and Finley Site Option Title Changes to Site / Buildings Details Within this centre, there would be: • Ski slopes Indoor Sports Centre. This proposal would focus on a range of sport activities that will be available for all of 1 the family, for an eventful visit. It included demolishing sections for further car-parking on site and adding extra • Low/high rope climbing partial demolition of the factory • Wall climbing buildings • Trampoline area • Soft play area access to facilities. • Café Passiv housing is the most energy efficient type Passiv Housing - There will be a mix of semi-detached and town houses to provide the optimum use of available 2 space with a suitable green space area developed in the centre of the project to add to the quality of life of potential residents. of building, reducing its ecological footprint. The This involves complete term passiv house (Passivhaus in German) refers demolition of existing building to a rigorous, voluntary standard for energy and new construction of passive efficiency in a building, reducing its ecological housing footprint. It results in ultra-low energy buildings that requires little energy for space heating or cooling. Facilities include: Demolition of part of the building • 3 Multi-functional space used for cultural and creative for businesses and activities grassland refurbishment building (Green Text – Chosen Site Option) 33 and (minor) behind of existing • Artist and Gallery Space with workshops Farmer’s Market • Organic Shops • Craft Market Green Text – Chosen Site Option 34 Site 2 International Best Practice Examples John E Coyle Ltd Trinity Housing Association - Northern Ireland A social housing and housing support provider in Northern Ireland. The National Energy Efficiency Centre - Milton-Keynes Since it is registered with DSD the association is able to apply for The centre consists of office space and an exhibition and seminar governmental grants towards the purchase of land to develop new area. The building was skilfully designed with low-energy features schemes. such as high insulation, natural light and natural ventilation. Sheltered Housing Schemes Eltheto, Rijssen - the Netherlands Consists of a number of unfurnished dwellings that has been The development was designed as a housing complex with designed to cater for needs of older people. This ensures that healthcare facilities to meet the rapidly changing needs of the the accommodation is convenient, comfortable and in a setting new generation of elderly people. The design of Eltheto separates which enables the tenants to live independently, whilst providing the housing and healthcare program and needs. There are public underlying security. spaces situated between the housing blocks, the centrally located healthcare centre and the surrounding neighbourhoods. Stevenson Park - Lurgan This sheltered housing scheme is owned by Trinity Housing Better Retrofit Partnership - Buckinghamshire; Association and is situated near the town centre in Lurgan. A A UK company situated in Buckinghamshire is partnership between non-resident scheme coordinator manages Stevenson’s Park. The four market leaders in the retrofit industry, which aims to promote schemes comprises of a mixture of properties. a new approach to the refurbishment of traditional buildings, by creating a fully joined-up retrofit process. An adjoining of Honig Factory Site – Nijmegen, Netherlands companies has linked the innovative products and services on Previously a busy industrial food production site the building was offer by companies. purchased by the municipality as part of its ‘Waalfront’ regeneration scheme for the area, but due to the financial climate it was not Durkan Ecofix - Dublin; Durkan Ecofix is a market leader in the feasible to redevelop the factory site at that time. The solution was retrofit industry. The company currently specialises in external that the factory site would be subdivided into commercial units for insulation retrofitting whilst also carrying out work in ventilation, let, with the aim of generating an income from the site to cover boilers and heating controls, internal wall insulation, air tightness, management and operational costs. The complex offers leases windows and finally attic insulation. for up to 8 years, with rents varying by activity and size of unit between 25 and 75 euros per m2. 35 Options Appraisal for Site 2 John E Coyle Option Title Green Text – Chosen Site Option Changes to Site / Buildings Details Refurbish the existing building to create an exemplar centre Partial demolition and 1 Renewable Energy and Retrofit Centre reorganisation of site and buildings of renewable energies with research and development, manufacturing of products and sales. The development will also encompass a retrofit show home featuring low-carbon passive design incorporating the technologies for sale on site which will be open to the public. Partial demolition and 2 Smaller Business Start up Units reorganisation of site and buildings Break the factory building up internally into smaller units that could be let to a variety of businesses that operate on the local/ regional scale. The units could vary in size given the large amount of available floor space This option will look at demolishing the current structure to completely redevelop the site into a residential area with an emphasis for sheltered accommodation provided for the elderly. 3 Independent Residential Living Units Complete Demolition and Retirement communities such as sheltered accommodation are Clearance of the entire site an attractive business prospect due to an aging population. Independent living allows elderly individuals the freedom of owning their own home without worries such as gardening, safety or maintenance. (Green Text – Chosen Site Option) 36 37 Site 3 - Sherry Furniture Factory International Best Practice Case Studies Southern Pacific Brewery - San Francisco This Brewing facility consists of a brewery, bar and restaurant and was created in an old disused industrial space. It includes a glass facade that looks out onto Portrero Hill taking advantage of the surroundings. Gunderldinger Feld - Switzerland Gunderldinger Feld is an example of a large scale industrial regeneration project. Gunderldinger Feld is located in the Swiss city of Basel and was a silk ribbon manufacturing factory and was built in 1844. The building now offers a variety of uses ranging from office spaces to a bar/restaurant. The 12,000m2 redeveloped factories has 65 tenants, which in turn employ over 200 people. One of the main goals of the owner and architect (Irene Wigger) was to create an environmentally sound building. The Toffee factory - Newcastle, England In terms of facilities the development consists of a variety of meeting rooms. These rooms are distributed around the building alongside other informal breakout areas, a reception area and of outdoor spaces including a rooftop terrace overlooking the outdoor spaces. The meeting rooms have Wi-Fi access and are Ouseburn Valley, a pop-up event space and a carefully landscaped furnished with a range of design classics and pieces from local courtyard designer makers. The regeneration development also consists 38 Options Appraisal for Site 3 - Sherry Brothers Option Title Changes to Site Details / Buildings Partial demolition Bee and 1 Flower farming will take place with much of the factory retrofitted and converted to suite new use The proposed creation of selected existing buildings being turned into green houses to grow flowers. Proposed that hydroponics would be used in the early stages of plant growth in the basement area of the factory site. Furthermore a florist element where flowers could be sold to the public has been recommended, alongside a landscape garden area. Bees are essential because they are important pollinators of plants. The students noted that in recent years there has been a great emphasis in the media about the protection of bees and in particular bee keeping and production of honey. There is a high demand for locally produced and sourced products Guests pay a fee per night and extra to be connected to the electricity supply. Washing and bathing 2 Partial demolition facilities are provided in the rental cost and are located outside the sleeping area. Convert will take place Some sections will be converted into indoor parking for customers or demolished to create an into indoor with much of the outdoor parking facility for customers, others will be opened up into a court yard area for gatherings, camping factory retrofitted performances, camp fires etc. facilities. and converted to Other sections will be converted into the children’s indoor play area. Could also incorporate a Cinema/ suite new use theatre screen Partial demolition 3 will take place Craft Breweries are growing in number worldwide. Craft breweries can range from small operations Craft with much of the starting off in basements to large industrial buildings with bars and restaurants included. There is a Brewery factory retrofitted growing market for Craft Beers. Irish Brewers Association offers support and advice for new start up and converted to breweries and could offer good networking opportunities. suite new use (Green Text – Chosen Site Option) 39 40 Results on UUJ Students Project and Conclusion Progress on there-development of one of the largest vacant factories The preferred and chosen re-use options for vacant buildings in Since the completion of the students project, the owner of the each of the three respective sites were highlighted in the green John E Coyle site has redesigned and gained planning permission text in each table. The overall results of the students project were in the following chronological order: Site 2 – John E Coyle Site 3 – Sherry Brothers Site 1 – Mc Nally and Finley This study carried out by the students of the University of Ulster has significantly added value to the Local Action Plan in Monaghan. Not only have the three site owners gained valuable insights into a range of viable re-use options, they have also been exposed to, and learned from some international best practice case studies where the re-use of former industrial buildings can be at the heart of a new business adventure, or indeed, be a focal point of a local community. More significantly however, is that other business owners in similar circumstances can review the students reports and consider how some of the re-use options could be applied to for the break up of his factory into smaller units. This was also the their buildings and be used as an ideas generator. preferred option of the students project. The illustrations below (and on next page) outline some of the detail of the revised scheme for the site. 41 42 Actions Planning The core focus of the students project was to look at new and Some of the more common and recurring challenges included: innovative ways of dealing with large vacant buildings in Monaghan using international examples of best practice and utilising Planning and Property Students knowledge and experience by providing a there is no business association to represent the wood and fresh perspective on best reuse options for a number of sites in furniture industry in Ireland Monaghan. The focus of the project then shifted to the active sector of the furniture industry in County Monaghan and to identify how those businesses could be supported through this project. This part of the project also provided an opportunity to again relook at ways in which existing active businesses within the county could utilise and expand to some of the identified vacant buildings OR how some of the actions to support existing active businesses could use former vacant buildings. Previous studies such as the 1999 report on the Furniture Industry in Monaghan; the work of the LSG and learning from project partners across the EU, identified that there were many fundamental challenges and problems which had developed over recent decades and undermined the furniture industry in County Monaghan and throughout Ireland. It was concluded that these problems had eventually led to the industries current decline. 43 links between education and training providers with industry is very poor training that is provided is not suited to industry needs Design and innovation together with R&D is absent within the industry There is poor collaboration and communication between companies within the sector Proposed Actions As identified earlier in this report, a range of actions were considered to tackle the problems and challenges facing the furniture industry in Monaghan. These actions were tested and evaluated through the methodology created for the project. The proposed actions that were considered of most importance are outlined in Table 4. Each proposed action was given a priority rating, together with identification of the time period over which they may be implemented in the short, medium and long term period. It was agreed through the LSG that an optimum mix of actions in the short, medium and long term should eventually be chosen to ensure that: 1 there are some quick wins to maintain momentum on the project. 2 there are more long term goals and objectives that will deliver better outcomes for the project and ultimately the businesses and general economic activity in County Monaghan. The actions have also been developed based on learning, experiences and best practice models from across the Wood FootPrint Project Partners and the rest of Europe. The key influencing projects have been identified in Figure 9 over. 44 Table 4. Proposed Actions in Monaghan LAP Action No. 1 2 3 Description Develop an inventory of businesses & their buildings within Monaghan that were formerly used within the wood furniture sector Bee and Flower farming Draft and publish a guidance leaflet on redevelopment considerations for business owners entitled– ‘Get your business ready for lease or sale’. Draft and publish a local economic strategy identifying the strengths and opportunities available in County Monaghan Time Period PRIORITY RATING LONG HIGH MEDUIM MEDIUM SHORT LOW S H STATUS COMPLETE IN PROGRESS YET TO COMMENCE C M S YTC M H P S H C S H C M H YTC Engage with a Third Level Institution and create a project where students study 4 a number of vacant factory sites and develop regeneration and re-use option appraisals for each site which are presented to an independent adjudication panel Draft a summary report on the students work under action 5 to identify most 5 relevant and appropriate temporary and permanent land use solutions/options for vacant factories in Monaghan. Amend local planning policy to allow for a more flexible approach for the re-use 6 of vacant factories formerly used within the furniture industry. The vehicle for delivery of this action will be a proposed variation to the County Development Plan 2013-2019. 45 Identify and establish a formal business mentor to furniture businesses from within 7 the Local Enterprise Office that will be readily available to businesses to guide and M M YTC M H P M H P S H P M/L H YTC S H P develop business plans, provide advice etc Develop a new apprenticeship scheme/course for individuals with identified 8 training needs within the wood furniture sector as well sectors with similar training needs such as engineering and agri-food Develop a database containing details of all EU Partners LSGs and businesses 9 associated with the Wood FootPrint Project and share with businesses throughout each partner country 10 Explore future funding supports and resources available from Department Jobs, enterprise & Innovation to continue the work of this project 11 Create a centralised hub in Monaghan where rural satellite businesses in furniture and craft industries can come together and manufacture, display, exhibit and sell their goods at one location, whilst enjoying the economies of scale and capacity that a centralised organisation can provide for them 12 Create a Business Association for the Furniture Industry in Ireland 46 13 14 Develop new international clusters such as the Diaspora in the U.S. as new potential markets for local furniture products. Create an annual design and innovation project/challenge for GMIT students where local business(s) identifies a product/innovation challenge for students M/L H YTC M M YTC M M YTC M H YTC M H YTC Create a design competition for Monaghan Furniture Businesses, together with 15 1-2 Wood Footprint EU Project Partners, for submission to the Design & Craft Council of Ireland (DCCoI) as part of the ‘Year of Irish Design 2015’ awards 16 Develop triple helix model to support the furniture industry in Monaghan in the area of ‘Design and Innovation’ Develop and harness a new culture within furniture and related businesses to embed design and innovation within their organisations, management structures 17 and manufacturing processes. This will involve creating a new design and innovation centre for the furniture industry that links with other design centre in Ireland and Europe 47 Refinement of Proposed Actions When the proposed actions were analysed, and evaluated by the LSG, a number of common themes and ideas became apparent. Consequently, there were a number of key actions that must be prioritised in order to deliver meaningful change and more long term security and a future for the business owners within this sector. These actions are identified in colour in table 4 and are laid out in terms of their priority in figure 10 Figure 10. Key Actions for Monaghan LAP 48 Each action has a particular focus and is designed to address specific challenges that have been identified through the development of the project methodology. The cornerstone of this Local Action Plan is the creation of a business association for the furniture industry. The development of the remaining actions within this plan are heavily dependent upon this association becoming an active presence and voice for the industry in Ireland. The lack of an association in Ireland was identified as one of the most fundamental reasons why the industry declined so dramatically and explains why the industry is so disjointed and lacks any common vision and goals today. The experience of the Yecla Partners in Spain have been fundamental in identifying why a business association is so important to a traditional manufacturing sector such as the furniture sector. Of note also, is the central theme of education and training for the furniture sector. The lack of education and training was identified, through stakeholder engagement and primary research, as another fundamental and undermining issue for the industry in recent decades. It would appear to be a two dimensional issue in that education providers did not fully and adequately engage with the industry, and similarly, when approaches were made from some education providers to industry, the businesses did not respond or wish to be involved in formal training. Training is identified as a central theme throughout the strategy but is specifically discussed in more detail through Action 4. 49 Action 1 Creation of a Business Association called Furniture Manufacturers Ireland The development of a business association to act for, and on behalf of the furniture industry primarily emerged from the absence of such a body in Ireland and the fact that almost all other EU countries have long established associations, working and acting for industry. Due to this serious gap in support for the furniture industry, a Business Association has been formed in Ireland through the work of this project and is entitled the Association of Furniture Manufacturers Ireland (FMI). The main aim of FMI is ‘to carry on the business to promote, represent, defend the interests of the furniture manufactures, and to act for and on behalf of, its constituent members’. The association will be an all island body in that businesses from Ireland and Northern Ireland will be permitted to join under the following types of membership: Full Member Associate Member Graduate / Student Member 50 Promotion and Marketing of Furniture Manufacturers Ireland The Association of Furniture Manufacturers Ireland has been formed and the formal legal structures are now in place. The first inaugural meeting of the association will take place in Q3 2015, where a board will be formed and an Operational Plan, Terms or Reference and its key service provision will be agreed. A preliminary website design and draft logo has been created to give the association an identity and presence online. These however will be discussed, agreed and finalised by the board and launched thereafter. 51 The development and future of Furniture Manufacturers Ireland association will ultimately be dependent upon the businesses that support it. Through this project, a database of all businesses on the island of Ireland has been created which includes circa 1,300 companies that are directly and indirectly engaged in the furniture industry. These companies will all be targeted and invited to join as members of the association through an organised recruitment campaign that will occur later in 2015. 52 Further detail regarding who will initially lead and develop the FMI Association is outlined in Action Table 1 below Expected Results A new organisation that will successfully represent the interests of all furniture manufacturers on the island of Ireland and put the furniture industry in Ireland on a level platform with the rest of Europe Monaghan Action Name 1. Create & Develop a Business Association entitled ‘Furniture Manufacturers Ireland’ Lead Actor Monaghan Local Enterprise Office Key Partners GMIT Letterfrack Furniture Training College - Industry Members - Wood FootPrint LSG Outputs New Business Association Resources - Secretary to Association - Administration Support Timescale Set up completed in Q2 2015 Inaugural Meeting in Q3 2015 Potential funding Department of Jobs, Enterprise & Innovation URBACT III Business Membership Context Ireland is one of the few countries in Europe that does not have a furniture Business Association. The absence of an association undermines the actors within industry and further isolates them from Europe and the rest of the globe • The aim of the Association is ‘To carry on the business to promote, represent, defend the interests of the furniture manufactures, and to act for and on behalf of, its constituent members’ • Key activities Once the organisation is established, organise an inaugural meeting and appoint a Board and Chair person, and develop agreed Terms of Reference for Board • Develop draft flyer and website to assist in informing potential new members and the types of benefits and services that could be provided through the Association • Main priority is to target furniture manufacturing businesses on island of Ireland to join association to gather support and initial funds to organise and commence standard service provision envisaged within promotional leaflet Thematic Group PPPs 53 Action 2 Create a new Design & Innovation Centre Why Design and Innovation? Manufacturing is essential to a diverse, resilient, world-class economy that provides more jobs, higher wages and more choices. Ireland is a relatively high cost location to do business when compared with some other EU Countries, and particularly when compared to eastern economies where the greatest competition in furniture is now emerging from. Domestic and international economic forces are driving ongoing changes that require many Irish firms to transform themselves, reduce their input costs and efficiently supply what markets demand. Ireland’s manufacturing industry is predominantly small and medium sized enterprises that, for the most part, are not integrated into global value chain markets. High value manufacturing focuses on the firm managing its intangible assets of brand and image, research and development, intellectual property, market intelligence, product/service packages, marketing and logistics, customer relations management, and its human and organisational capital. To remain competitive, many businesses in Monaghan and the rest of Ireland need to transition from their traditional business models to those centred on high value-added product and service ‘solutions’ that compete on value, durability and quality rather than cost alone. A design led innovation framework offers one way of achieving this. This framework builds upon the notion that design is an activity that focuses on conceiving and developing a plan for a new or significantly improved product, service or system to best meet users’ needs. Design goes further than just creating value. To capture value from the new product, service or production system, the firm has to give greater attention to its overall design to ensure more purposeful alignment of its internal organisation, processes, business model and culture with customers’ demands. 54 Ireland needs to recognise that design should no Design Driven Innovation longer be simply understood in isolation as a process of developing a product or relate the term narrowly to items Why it Matters for SMEs Competitiveness of a certain quality. Rather, the term design should also be understood and associated with strategic management techniques and processes which have become a A recent report published by the Northern and Western Regional Assembly entitled ‘Design Driven Innovation - Why it Matters for SMEs Competitiveness’ illustrates the potential added value to the irish economy by adding another dimension to its ecosystem of innovation supports and why it is important to bring this into mainstream, thinking of SME owners. The document provides a perfect background and platform within which a Design and Innovation Centre in Monaghan could emerge from by using established methods and practices from irish and other EU Countries and piloting this work with active wood, furniture and engineering businesses in Monaghan. significant tool of innovation around the world. While the application of design in this strategic way remains less developed in Ireland, there is a real opportunity for Ireland’s SMEs and policy makers to now learn from and build upon the success of others and by making design central to business and innovation strategies. The level of integration of design and innovation within a company can also be measured and the case of Denmark’s Design Ladder is outlined in the above publication. The Design Ladder is based on the principle that the extent to which design may enhance innovation and competitiveness depends on a company’s use of design. The higher a company is ranked on the Design Ladder, the greater strategic importance it attributes to design. 55 The diagram below provides an illustration of this. For all companies, any investment must yield a return. The above publication outlines a number of case studies from around the world that demonstrate why design is important and the returns that companies can expect to make. In the United Kingdom (UK) for example; It also found that: 56 Design and Innovation within the Furniture Industry in Monaghan The need for design and innovation within the furniture sector in Monaghan was identified by the business owners that participated within the Local Support Group and wider consultation with the industry. There is currently little design capacity in companies within County Monaghan, as they do not have the scale and competencies to justify the investment. Design and innovation is now at the heart of all existing growing and new emerging sectors in our economy. Without the necessary design capacity and innovation becoming central to the development of businesses, there is little future for furniture businesses due to global competition where multinationals and other economies will produce better made products that consumers want, within a time period which is acceptable to the consumer, and at a price they are prepared to pay. There are numerous Design and Innovation Centres within Ireland, but currently none of them cater specifically for the furniture industry. There are elements of existing design centres that could be utilised through networking with a new Design Centre in Monaghan, but there remains a gap in the market to provide the training and competencies locally to businesses. There are also basic skills that relate to the wider wood industry and timber frame companies, together with engineering, all of which are all major sectors and employers in the Monaghan area, and could benefit from the services of a design and innovation centre. Monaghan is also centrally located on a north-south and east - west axis to facilitate and provide this service to a wide catchment population in Ireland and Northern Ireland. Priority A key priority in terms of the implementation of this action, will be getting a competent person to start a design and innovation limited company within an existing and established entity (such as Monaghan Institute or Monaghan Local Enterprise Office) within Monaghan. This person could start to work with companies in developing, leading and mentoring local companies on design whilst identifying potential additional funding supports for the development of a centre in Monaghan over a 2-3 year period. Further detail is provided in Action Table 2 over. 57 Action Table 2 E x p e c t e d As design, Innovation and R & D become embedded within the local industry and through enhanced training and education, businesses realise Results through improved products, designs, market opportunities that it enhances their bottom line, which in increased sales and profits. Action Name 2. New Design and Innovation Centre Lead Actor Monaghan County Council Key Partners Wood FootPrint LSG/Local Champion,Monaghan Local enterprise Office, DKIT Incubation Centre-Centre for Design Innovation Sligo,GMIT Letterfrack Furniture Training college Outputs A new Design and Innovation Centre for the Furniture Industry Resources A technical person funded for two years in Monaghan within an existing institution (Monaghan Institute) Timescale Company to be formed Q3/Q4 2015 P o t e n t i a l ERASMAS + Funding Monaghan LEO Department of Jobs, Enterprise & Innovation URBACT III Context To remain competitive, many businesses in Monaghan and the rest of Ireland need to transition from their traditional business models to those centred on high value-added product and service ‘solutions’ that compete on value, durability and quality rather than cost alone. A design led innovation framework offers one way of achieving this. Key Activities Major focus on new product design for furniture businesses R & D section Business incubation space with mentoring available to new business owners . Presence of a Fab lab and mentoring on use of technology Creative space for students trialling and testing new ideas/designs etc. and developing clustering of like minded people to work on new product’s and processes within the industry Presence of STEM Lab (Science, Technology, Engineering, and Mathematics) that caters for all age groups Focus on engineering to incorporate wider companies involved in timber frame and other manufacture of wood products T h e m a t i c Skills and Employment / PPPs / Diversification Group 58 Action 3 MonMake – Monaghan’s Commercial Hub The development of a Commercial Hub in Monaghan is an initiative to develop and drive the local economy in County Monaghan based on its assets and comparative advantages. It is acknowledged and widely known about Monaghan’s long history of traditional furniture manufacturing, but it is less know about its creative crafts sector and key tourist assets in the county. In the modern age, consumers like to visit places and experience the local area rather than simply going to a location to buy a product, particularly when that product relates to an art like furniture making and the product is viewed as an investment for the longer term. This initiative is therefore a two pronged approach in that the consumer gets quality made Irish manufactured products that they need, but they also have a quality experience within the local area in that they have seen products being made and they get to learn something about the local area and its traditions. Within this concept is also the idea that the collective is greater than the individual. This concept is inspired by the work of the 3 Martha Stewart movement in the U.S. where like-minded people are inspired by coming together and generating new ideas and products and develop new markets for them. As well as creating a centralised hub in Monaghan, it is also recognised that the bringing together of the industry and its stakeholders is important. 3- http://www.marthastewart.com/1004449/about-american-made ‘Monaghan Has It’ is now a well-established local brand. Companies from various sectors utilise this brand to market themselves locally and it is becoming cent ral to any promotional or marketing events associated with the Town and County. The challenge going forward is to develop this brand further so that it becomes a regional theme that is synonymous with the quality of products and services that Monaghan has to offer. The furniture sector must be a key aspect of this brand. 59 Action 3 is also closely aligned with the creation of a new Design and Innovation Centre in Monaghan. Long term, it is envisaged that both intiatives could be at one location and under the one roof due to the synergies and benefits that would accrue from co-location. Developing the Creative Sector within MonMake Creative industries represent highly innovative companies with a great economic potential and are one of Europe’s most dynamic sectors, contributing around 3% to the EU GDP, with a high growth potential, and providing quality jobs to around 6.7 million people 4 across EU-27 . Furthermore, cultural and creative contents play a crucial role in the deployment of the information society, putting value to investments in broadband infrastructures and services, in digital technologies as well as in new consumer electronics and telecommunication. Beyond their direct contribution to GDP, the creative industries are also important drivers of economic and social innovation in many other sectors. Through these economic spill-over effects creative industries may have a similar transversal role for innovation in the economy to that of ICT. Europe’s creative industries therefore offer a path towards a more imaginative, more cohesive, greener and more prosperous future. The creative industry in Ireland until now has not been fully accommodated, utilised or recognised for its real value, probably because its value is not always tangible in cents and euros. This is not the case across Europe. Many countries are now using the creative sector as a key focus for renewal and growth following the collapse of EU economies over the last decade. It is however important to determine what we mean by creative industries. 4 - SEC (2010) 1276 final of 29.10.2010 60 Definition of “creative industries” Refers to a range of economic activities, which deal with the generation or exploitation of knowledge and information. They comprise those businesses that deal with the creation, production and/or distribution of creative goods and services as well as with the integration of creative elements into wider processes and other sectors. They build upon a rich and diverse core of cultural heritage and skilful arts and other creative crafts and practitioners, supported by entrepreneurial and innovative services bringing creativity to the market. Creative industries thus provide products and services in sectors such as publishing, media, software, consultancy, advertising, arts, entertainment, design and architecture. Many of these sub-sectors are commercially oriented and part of other sectors. The common element is that they deal with the creation, production and/or distribution of goods and services that are strongly based on creativity. To fully unlock the potential of the creative industries requires new policy approaches. So as part of the “Innovation Union” flagship and the “Industrial Policy” flagship initiatives, the European Creative Industries Alliance (ECIA) has been established to strengthen the role of the creative industries as a catalyst for innovation and structural change by promoting the more effective use of all different forms of knowledge and creativity for innovation throughout the economy, and to support the emergence of new industries that combine knowledge and creativity with modern technologies, in particular ICT for innovation. Furniture making is a creative industry and together with all other craft sectors, can provide for the rejuvenation of traditional industrial regions and sectors. The focus of Central and Local Government In recent years, the potential of the creative industries has been is on jobs and boosting economic growth locally, regionally and increasingly acknowledged and many local, regional and national nationally. Figure 11 provides a summary of how all this may be policy initiatives are currently being launched and implemented linked together. that are aimed at better exploiting this ‘transformative power’ of the creative industries to better support the restructuring of existing industries and the creation of internationally competitive industrial structures thereby, creating wealth and strengthening the position of our regions and their enterprises in global value chains. 61 Figure 11. source ; URBACT II Programme 62 Key Justification for this Action Lack of Scale. Other SMEs lack the scale, expertise or finance to establish their The analysis carried out on the local furniture industry identified own showrooms, or even their own effective online selling presence. that the remaining firms left within the sector were very much Anecdotal evidence would point to low computer literacy, formal small scale and would require significant supports to be sustainable. marketing training etc. Their expertise often lies in the traditional Consequently, the following is an outline of why a collective effort manufacture of a limited range of products. within Monaghan is needed when comparing with a maintenance Need for a Physical and Online Presence. of the status quo within the industry: The nature of the products made locally (custom, craft, made to measure, high value), may not suit an online only sales method Small Local firms cannot compete effectively in isolation. – only by combining online sales and promotion with a central It is challenging for small companies selling-direct to the end showroom facility can SME’s in the sector succeed. consumers, but through collective packaging, the consumer is offered a complete selection of products that may not have been Unique opportunity. available otherwise. Many small businesses have little professional The existing cluster of “makers” in Monaghan is unique nationally marketing and sale’s capacity and may only have limited experience and at present there is no branding or cooperative marketing of dealing with trade customers where margins are typically quite procedures in place to assist companies. Similarly, the area has poor. Many also have no online presence. no focused “craft village” and with a vast number of small rural crafters, there is an opportunity to merge furniture and craft Experience has shown that while some of the SME’s have industry into a central location. established their own “public showrooms”, these locations are often rurally based, and some quite isolated, which presents further Export Potential. Many small firms do not have the capacity or scale to export and promotional challenges in creating footfall. therefore have access to larger markets. Through the collective, collaborative work and the power of synergies through Monmake, there is the potential to market smaller companies and their products to wider markets across the EU and U.S. 63 Four key Components of MonMake 2. Establish a common brand for Furniture Manufacturers Commercial Hub in Monaghan Town as an Exhibition Space, in Monaghan 1. Establish and Develop a centrally located showroom and workspace to enable a pooling of resources so that Monaghan Town becomes known as a destination for the manufacture and purchase of quality locally made products. Key feature would include: Incorporation of small museum to recognise the tradition, value and history of the sector to the local economy In conjunction with the Local Enterprise Office, provide business incubation space and mentoring to new business start ups Concession space for larger firms who want to dedicate staff to their own rented spaces. Cooperative space for smaller firms who want to avail of commission based sales facilities without obligation to dedicate full time staff. Workshop Space/ Craft Village concept as part of the venue enabling local craft or small service providers to work within booths or units to breathe life in to the centre. Demonstration area for workshops, craft demonstrations, seminars, lectures, exhibitions etc. Include all the normal retail conveniences: bathrooms, professional display space, children’s play area, tea/coffee facilities etc. potential future HQ to the Furniture Manufacturers Ireland (FMI) Business Association and the design and innovation centre Research on other similar successful ventures and branding collaborations in the food industry include West Cork Food http:// www.westcorkfood.ie/, “Destination Yecla”, where the City of Yecla is promoting itself as the best location for furniture in Spain, and similarly a new branding scheme in Lead Partner City of Pacos de Ferreira in Portugal where it is promoting itself as the ‘Furniture Capital of Portugal’. Such a grouping would include (but not limited to), Bedroom and dining manufacturers, kitchen/wardrobes and fitted furniture manufacturers, upholstery manufacturers, fireplace producers, custom curtains etc, craft producers (carved mirrors, wood turnings, pottery, paintings, lighting producers, dress and clothing makers etc), miscellaneous producers children’s novelty furniture etc, door and staircase producers etc. 64 3. Establish a Common Website and Promotional/ Marketing Plan (under the final Monaghan Furniture brand) to enable a focused promotion of all members products. In the first instance this requires an analysis of each firms existing status regarding promotional material, target market, website, showroom facilities, target market, price category etc. Such a plan should be integrated with all other local initiatives such as “Monaghan Has It”, local tourism activities, local festivals (Taste of Monaghan etc). This “brand” can assist all local firms whether they intend to avail of centralised showroom space or not by offering signposting to other showroom locations. 4. Create an Export Ready Package: for those firms that increase their scale through new products, sales, employment numbers and ultimately turnover, these firms can collectively be developed further, and in conjunction with Enterprise Ireland, develop an export plan to access new markets abroad. Potential Reuse for Vacant Buildings Like Action 2, there is potential within this proposal to utilise some of the existing vacant factory floor space that currently exists within Monaghan town. This proposal is not just about the furniture industry but provides a much broader and better offering for the town and county to further utilise its assets and provide consumers with a good experience whilst meeting their needs in terms of buying quality furniture and home interior products. 65 Further details are provided in Action Table 3 E x p e c t e d Monaghan Town is promoted and marketed in a coordinated way and becomes a destination for furniture, crafts and related products which Results people come to buy and experience products being made whilst also gaining a broader experience into local culture, traditions and history Action Name 3. MonMake – Monaghan’s Commercial Hub Lead Actor Monaghan County Council Key Partners Outputs Local Businesses Monaghan LEO Monaghan LSG Resources Project Team to develop concept through feasibility and buy-in from businesses Ouputs Reuse of one or more of the vacant factory sites in Monaghan Town into the new commercial hub Timescale Commence Q3 2015 Creative Europe P o t e n t i a l ERASMAS + Funding Department of Jobs, Enterprise & Innovation (Year if Irish Design 2015) URBACT III Monaghan is not viewed as a ‘destination for furniture’ due to the dispersed nature of businesses that are scattered around the rural hinterland. The town and county is not sufficiently promoted as an area with high entrepreneurial spirit, with a young educated population, excellent context creative and crafts sector and a superb hospitality industry, all set within an outstanding scenic landscape. There is a package on offer where consumers from all sectors and parts of the country should be invited to come visit and purchase quality branded furniture products whilst enjoying a unique leisure and hospitality experience on offer; all under the common theme of ‘Monaghan has It’. Key Activities • Thematic Group Skills and Employment / PPPs / Diversification 66 Action 4 Training and education Training and education was identified as one of the most problematic and undermining issues currently being experienced within the furniture industry. Some key issues identified include: Training is not provided locally Existing training is not flexible to allow students to work whilst gaining qualifications Existing training does not reflect the needs of industry Smaller companies cannot afford to release staff to undertake training during long spells but could accommodate their release 1-2 days per week. confirmation with the local provider. Furthermore, CMETB have expressed great support for the delivery of training for which a need has been identified. The ambitious plans now evolving between GMIT Letterfrack and CMETB for delivery of an apprenticeship scheme which will also assist in delivering the quality of candidates the industry needs. During meetings of the Local Support Group, industry members expressed a number of specific points about what training needs currently exist and suggested how this training might best be delivered. Given the existence of excellent industry focused full time courses at GMIT Letterfrack and the FETAC Accredited Training schemes (delivered by ETB’s nationwide), the main The furniture Industry recognises the importance of ongoing and weakness currently exist in the area of short, practically focused specialist training. An initial stumbling block has always been the courses. The need for Apprenticeship Schemes was also identified absence of a strong representative body that can both assess and this is being addressed. training needs and work with providers to organise delivery. The launch of the Association Furniture Manufacturers Ireland should Therefore, the creation of short, vocational courses delivering rectify this. The existence of a national contact point for information “hands on” training is an area that could be improved upon. In and the sending of a regular newsletters will enhance the uptake this regard, the primary aim is the quick and effective training of on all courses provided. It is clear that avoiding a duplication of operative level staff to enable them to return to the workplace existing training and education provision is vital for sustainable use and start to implement the learning. A major criticism of previous of limited resources. training programmes was that training was more often concerned An outcome of the work of the Monaghan Local Support Group has been that local industry has developed a much closer working relationship with the Cavan/ Monaghan Education and Training Board (CMETB). It is refreshing to learn that individual FETAC modules can be undertaken by industry employees subject to with the final certification than with providing essential skills and “hands on know how”. That said, it is clear from industry opinion that where possible, all short vocational style courses should provide certification for crediblity and employees professional development. Clearly this will allow ambitious firms and employees 67 to use this route to build up credits and progress their education to certificate and degree level if they so choose. Block release courses seem to work well for businesses who need to maintain their day to day operation. Traditionally the domestic furniture business has been cyclical so training outside of the busiest period pre and post Christmas would work well in general. For manufacturers in the timber frame business, summer periods are often the busiest and so it makes sense to be aware of these dynamics. It must also be remembered that trainees will have a variety of skills backgrounds - unskilled, semi-skilled and advanced and therefore, grading courses to reflect prerequisite knowledge is critical. Trainees will include new members of staff who need an introduction to some of the tasks they will face, long term staff who need upskilling (to enable the firm to take advantage of new opportunities), staff in small and large companies who need “cross training” enabling in-house flexibility, senior management and supervisory staff who need an intense knowledge of certain skillsets so they can properly monitor and improve quality. Examples of short courses needed could include, spraying, spray kit maintenance, leather upholstery, sofa frame manufacture, CNC machine programming, advanced upholstery techniques. A training needs analysis (which the Furniture Manufacturers Ireland should be in a good position to identify, administer and provide) should reveal the needs in more depth. 68 Proposal 5 Under the new Apprenticeship Council in Ireland , there is an opportunity to develop a new apprenticeship training programme in Monaghan to service identified training needs of local furniture businesses and related sectors. Consequently, a proposal has been submitted to the Minister for the Department of Jobs, Enterprise and Innovation (DEJI) to develop this course in Monaghan Institute in a joint partnership between Cavan and Monaghan Education and Training Board and Galway Mayo Institute of Technology (GMIT) Letterfrack Furniture Training College. This exciting partnership will develop and deliver a new training course in Monaghan which will be accredited by GMIT and go towards a potential level 7 degree qualification. The importance of the Furniture Manufacturers Ireland Association was also centrally important in devising the proposal for submission to the Apprenticeship Council. Further detail on this action is outlined in Action Table 4. Given that quality courses already exist in the UK (and being delivered through industry associations, professional bodies and quality certifcation firms as well as training bodies), there is an opportunity to learn from their module content and delivery methods. 5 - http://www.apprenticeshipcouncil.ie/ The Apprenticeship Council was launched by the Minister for Education and Skills on 18th November 2014. The establishment of the Apprenticeship Council is a key action in the implementation of recommendations from the recent Irish Apprenticeship review. In particular, the Council is tasked with the expansion of Apprenticeship into new sectors of the economy and mapping out the sectors where new apprenticeships can make a real difference to both employers and employees. 69 Action Table 4 Expected Results Investment in human capital for a better educated and skilled workforce that will drive an invigorated and innovative new design focused and market orientated furniture sector in Monaghan Action Name 4. Develop a new ‘Worked based learning Initiative’ in Monaghan Institute Lead Actor GMIT Furniture Training College letterfrack Key Partners Cavan & Monaghan Education Training Board (Monaghan Institute) Industry members Outputs New training course similar to apprenticeship training but linked with third level standards and accreditation Resources Training facility in Monaghan institute Lecturer(s) Timescale Commence Sept 2016 Potential funding Context Worked based training and education were identified as critical elements in transforming a traditional industry into an innovate and forward thinking furniture sector for the 21st Century. Department of Jobs, Enterprise & Innovation / Apprenticeship Council ERASMAS + Develop and deliver locally in Monaghan a Work Based Training Course that meets identified training needs of Key activities industry workers, whilst gaining national accreditation, which can go towards a formal Level 7 degree awarded by Galway Mayo Institute of Technology, Letterfrack Furniture Training College. Thematic Group Skills and Employment 70 Action 5 Proposed Relaxation of Planning Policy relating to vacant Buildings formerly used within the Furniture Sector These included: This action is more locally based and very much reflects the needs of existing business and site owners in County Monaghan. A recurring theme within the barriers identified to the reuse of vacant buildings was the local planning policy which was considered too restrictive. It was acknowledged by business owners that there needed to be rules and guidelines in place to ensure appropriate land uses take place in appropriate locations however; the consensus among business owners was that the existing policy was considered as being overly restrictive. A number of key issues were identified that would ensure that this proposal did not open the ‘flood gates’ for a relaxation of planning policy across the full range of land use objectives that exist within the Monaghan County Development Plan 2013-2019. Proposal should be confined to buildings that were formerly used within the furniture sector (a definition would have to be provided) A new section would have to be added to the Development Plan zoning matrix to reflect this unique land use (alternatively a map could identify all vacant furniture factory sites within the county and apply the new planning policy to it); The new planning policy relating to vacant furniture factory buildings would apply to the end of the current plan period (2019) only, and therefore could be reviewed in line with the normal development plan review procedures. This would allow a time for reflection and see how many owners had redeveloped / or made a planning application to redevelop their sites, during the period when the policy had been relaxed and changed The main purpose of this proposal is to facilitate the redevelopment of existing vacant buildings which should be seen as assets and that these assets could be used to provide new jobs within local communities, both during development and operational phases. 71 Expected Results Increased redevelopment of vacant buildings formerly used in the wood and furniture sector. Action Name 5. Proposed Variation to Monaghan County Development Plan 2013-2019 Lead Actor Monaghan County Council & LSG Key Partners Industry members Outputs A variation will be made to the Monaghan County Development Plan 2013-2019 to facilitate a greater number of re-use options for vacant buildings Resources Proposal to be developed by LSG Member Timescale Q2/3 2015 Potential Funding Not required Context Business owners identified that existing planning policy (both urban and rural) currently inhibited the development of their existing sites and buildings. This proposal is however confined to the furniture sector. Key Activities A draft proposal is to be developed by the LSG which will form the basis of the proposed variation. This will be negotiated with relevant sections of the Local Authority Final proposal to be submitted to Monaghan County Council to initiate a formal variation under Section 13 of the planning and Development Act 2000 (as amended) Thematic Group Action Table 5 Diversification 72 Financial Resources & Implementation The key to delivery and implementation of the Monaghan Local Action Plan is finance. Without the necessary financial support and resources, the actions are unlikely to be implemented and therefore the plan will not have the impact envisaged in its vision, aims and objectives. There is however no one source that will deliver sufficient finance to fund all individual aspects of the LAP. Within the Action Tables, a number of financial programmes and instruments have been identified that are considered key potential funding sources and these will be pursued throughout the implementation phase of the project. In addition to these, other sources of funds have been identified and may best be summarised through Figure 12 which outlines further potential funding opportunities for this action plan. Appendix 6 provides further information and detail regarding individual EU programmes of relevance. There are various reasons why some countries are more successful in accessing EU funds and this is very much related to the structures and supports that are in place at National, Regional and Local Government levels. A number of common barriers have been identified and include: Political reluctance, in part due to social resistance Low motivation due to previous failures Lack of information on funding opportunities Lack of active involvement of the local level in the planning process of funds Limited technical capacity in local administrations, sometimes due to their small size Requirements of co-financing In some cases complex administrative rules Difficulties in establishing adequate partnerships sometimes due to their small size The main purpose of this proposal is to facilitate the redevelopment of existing vacant buildings which should be seen as assets and that these assets could be used to provide new jobs within local communities, both during development and operational phases. 73 Step 1 Action Comentary Make the participation in EU funds Addressing lack of political motivation and reluctance and explains why it a policy priority is important for local politicians to address funds at city level Addressing the lack of information on EU and structural funding 2 Get informed opportunities (and to a certain extent complex administrative rules managing funds) and explain where to find such information 3 4 5 Explore co-financing possibilities Get connected and learn from others Addressing the barrier of co-funding requirements and lack of resources and give tips on where to look for possible co-funding Addressing the lack of information on funding and limited technical capacity. It gives examples of different sources of funding and link to other cities in a similar process Establish partnerships and foster Addressing difficulties in establishing adequate partnerships and proposes cooperation ways to foster cooperation with the different stakeholders Table 5. Five Step Approach to overcome perceived barriers to accessing finance 74 Potential Funding Options Financial Options (long Term) It is recognised that EU Programmes will be instrumental in new partnership with an application to be made under Strand II of delivering and implementing the actions identified in this plan. The URBACT III Programme when a call is made in later 2015. reasons are twofold: The range of EU Funding Programmes can fund various aspects of each action; and The partners involved in EU projects provide significant added value in terms of learning and best practice ideas to assist in implementation of the LAP. There can however be a long lead time in putting together a partnership, drafting and submitting an application for an EU Programme. There is also a risk involved in that there is no guarantee in getting the funding and so a number of applications to various funding programmes may be required to identify suitable funds. Creation of Wood FootPrint Urbact III Project under a new Partnership Financial options (Short to Medium Term) The Wood FootPrint Project finishes at the end of April 2015 and the project fund and resources will be exhausted at this point. There is a strong commitment through Monaghan County Council and Monaghan Local Enterprise Office, together with the existing Local Support Group to continue the work of the Project team on Wood FootPrint and deliver on the actions identified in this LAP. It has already been outlined that there can be a long lead-in time to gain access to other EU funds and provide resources for implementation of this plan. Consequently, it has been identified as critical that short to medium term funding is identified and secured to maintain existing momentum on the project and to ensure that all five key actions are delivered, all of which have local , regional, cross border and all island impacts. The importance of regional and national government departments and agencies therefore move centrefold. The existing partnership on the Wood FootPrint Project has been hugely successful in delivering Local Action Plans in each Partner It is envisaged that the Department of Jobs, Enterprise and country. Through transnational exchange, and as identified in Innovation should be one of the short to medium term funders to Figure 9, there has been significant learning and exchange of ideas continue the work of this project. between partners. It is now envisaged that the existing Monaghan Partnership will develop a follow on implementation project under the URBACT III Programme to facilitate the implementation of the this LAP. This Wood FootPrint project will be developed through a 75 As already identified, the actions are not just locally based but their impacts will extend throughout the island of Ireland and will be instrumental in developing a new era for traditional manufacturing in the wood and furniture sector. The LAP will also contribute to the growth of the border region which has poor IDA investment, and yet, will deliver on the Governments Strategy Action Plan for Jobs 2015. Appendix 3 outlines the ways in which this LAP will deliver some key objectives identified in the Governments Action plan for Jobs 2015. 76 Figure 12. Potential Funding Sources for Monaghan LAP 77 Communications Strategy & Public Consultation The objective of any communication plan is to pass on the relevant infor mation to those relevant stakeholders who have an interest in the idea or plan. The challenge is then to communicate what you are trying to do through a variety of means that involves the use of the internet, social media, local newspaper and radio, public information days and workshops, and ultimately one to one communication with those stakeholders whom you consider to be of greatest value and influence regarding the topic in which you are dealing with. Local Events for Communication Strategy for Monaghan Local Action Plan 1. Stakeholder Consultation Event held on 17th February 2014 2. Throughout the development phase of the LAP, there were 10 LSG Meetings held with participation from invited guest speakers from industry and supporting sectors 3. 4 Week Public Consultation held on the Draft Local Action Plan in March 2015 4. Final Project Launch Event on 29 May 2015 At any early point in the project, a stakeholder analysis (see appendix 5) was carried out to: Identify relevant stakeholders with an interest in the project To identify their importance relative to their influence on the plan through the development of a matrix. This outcomes of this exercise was highly influential in the determination of a communications strategy as it became obvious who were the people and groups that should be involved in the Local Support Group to steer the project and who would be important to be kept informed of updates and events regarding progress. The furniture business owners were the critical group regarding buy-in for the project, because without them, it would become another top shelf exercise. Consequently, a number of key industry members were identified and invited to join the Local Support Group and continuous communication was maintained with the remaining industry members throughout the development of the project. The Future The formal launch of the Monaghan Local Action Plan will mark the ending of the development phase and mark the beginning of full implementatio n phase. Figure 12 identified the financial instruments that will be targeted to further the work of the project which it is anticipated will take a number of years to reach fruition due to the magnitude and scale of the actions. Through a very successful communication strategy to date, the Local Action Plan has the full and complete buy-on from both public and private sector. The input of central Government Departments and agencies must now happen and it is anticipated that their support will be needed, together with new EU funding Programmes to fully realise the potential of this project. 78 Bibliography and References 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Beyond Market and State: The “Civic” Economy, Progressio Foundation, Progressio Civic Economy Series, Publication 1 (1990) Best, M. And J. Bradley (2012) Cross Border Economic Renewal, “Rethinking Regional Policy in Ireland” Bucolo, S. And P. King (2014) “Design for Manufacturing Competitiveness” , Department of Industry. Australian Design Integration Network. Centre for Design Innovation (2008) “ Innovation by Design, Irish companies creating competitive advantage” Central EastSide Council , “No Vacancy A Guide to Creating Temporary Projects in the Central Eastside Industrial District”, htp:// ceic.cc City of Belfast, OPENCities Local Action Plan Dariaus, S. And S. Gireno aerodrome, Repair, Local Action Plan, Kaunas, Lithuania Department of Agriculture, Food and the Marine (2012-2013), Coford Report, National Council for Forest Research and Development Department of Arts, Heritage and the Gaeltacht (2012) “Shaping the Future – Case Studies in Adaptation and Reuse in Historic Urban Environment” Department of Jobs, Enterprise and Innovation (2014), ForFás, “Costs of Doing Business In Ireland”, National Competitiveness Council of Ireland Designort From a design to a creativity driven Norte region strategy Doran, P. And Wallace. J and Woods. J , Carnegie UK Trust (1913 – 2013) 100 Years, Changing Minds Changing Lives, “Measuring Wellbeing in Northern Ireland A new conversation for new times”, in partnership with Queens University Belfast EcCo Well Cork (2013), Conference Report, “Cities For The Future Learning from Global to Local”, Cork City Council Edwards, M. “The Rise and Rise of Civil Society” Heanue, Kevin P. (2008) The Rural Economy Research Centre, Working Paper Series WPRE30, “Measuring Industrial Agglomeration in a Rural Industry, The Case of Irish Furniture Manufacturing “ 16. Heanue, Kevin P. (2007), The Rural Economy Research Centre, Working Paper Series, Work Paper 07 – WP- RE – 17 , “Innovation Education and Partnership in Peripheral Rural Ireland” 17. Heanue , Kevin. (2009), “Networking, Innovation and Agglomeration in the Irish Furniture Manufacturing Industry” 18. Hesseling, Marcello and Pjotr Hesseling and Paul Kloppenburg and Ronald Young (1990), “Beyond market and state : the civic economy” 19. Horizon 2020 Guide (2014), Guidance on Selected Calls for Proposals and Topics 2014 – 2015 for Ireland’s Local and Regional Government Sectors 20. InterTradeIreland Trade and Business Development Body (2000) Domestic Furniture An Ireland Retail Perspective 21. Keeling, D. (2012) “Can the UK Furniture Industry Reverse Its Decline By Investing In Technology” , Bucks New University, Faculty of Design, Media and Management 22. LocusLab (2009) “No Vacancy Exploring Temporary Use of Empty Spaces in the Central Eastside Industrial District, Final Report”, (2009) LocusLab. 23. Monaghan County Council Draft Revision (2014), General Development Contribution Scheme 2013 – 2019 24. Monaghan County Enterprise Fund and Co Monaghan Partnership in association with Armagh City and District Council and Dungannon District Council (1999) , A Feasibility Study to scope the opportunity for setting up a technical support and training centre in Monaghan Town to support furniture companies in the Monaghan Mid Ulster Region 25. Mottiar, Z. And D. Jackson (2002) Dublin Institute of Technology, Arrow @DIT, The importance of Place, Space and Culture in 79 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. the Development of an Industrial Agglomeration in Ireland : The Furniture Industry in County Monaghan OPEN Cities, Integration and Inclusion Case Study Summaries, Belfast City Council Porter, Michael E. (2009), “ The Competitive Advantage of Nations, States and Regions” Harvard Business Review. Porter, Michael E. ( 1990) “The Competitive Advantage of Nations”, Harvard Business Review PROUD Europe (2014) “When Co-Design Works: Real Change Through Creative Collaboration” @ Brussels Design Days Rivas, M. (2011) From Creative Industries to the creative place, Refreshing the local development agenda in small and medium sized towns, Final Report Salford City Council, RE- Block Reviving High Rise Blocks for Cohesive and Green Neighbourhoods Launch Brochure. Rural Restructuring “Local Sustainable Solutions to the Rural Challenge” (2009) – International Centre for Local and Regional Development (ICLRD) Sousa, M. (2012) Baseline Study, Wood FootPrint, The Urban Footprint of Wood Industry Sousa, M. (2012) Baseline Study State of The Art, Draft Version, Wood FootPrint, The Urban Footprint of Wood Industry TSO, (2008) “Communities in Control, Real People Real Power” UEA Report on The European Furniture Industry (2008). UNIC Urban Network for Innovation in Ceramics, Local Action Plan – City of Limoges URBACT II Local Support Group Toolkit (2013) www.furniture-professions.eu (2014) Bolster Up, Handbook for European Furniture Professions www.environmental-agency.gov.uk/EPOW , European Pathway to Zero Waste , Demonstrating The Route To Zero Landfill, Procurement Guidance – Furniture. Relevant Websites EU, DG Justice: http://ec.europa.eu/justice/ Europe 2020 website: http://ec.europa.eu/eu2020/index_en.htm Europe Direct: http://europa.eu/europedirect/index_en.htm European Social Fund: http://ec.europa.eu/esf EU Cohesion Policy 2014-2020: http://ec.europa.eu/regional_policy/what/future/index_en.cfm ESI Funds Regulations (17 December 2013): http://new.eurlex. europa.eu/legalcontent/ 80 URBACT Glossary A European exchange and learning programme promoting Local Support Group (LSG) - All URBACT project partners sustainable urban development. URBACT enables CITIES to work commit to establishing and leading an URBACT Local Support Group together to develop solutions to major urban challenges. to make sure that exchanges have an impact on local practices and policies. Thematic Network - A type of URBACT III project focused on exchange and learning activities. Characteristics include a Baseline study - Compiling information about the starting point partnership of 8-12 cities, a duration of 36 months, and a city as of any project or initiative against which improvement can be Lead Partner. measured later. Each URBACT project baseline study includes a ‘state of the art’ on the issue at European level, a set of partner profiles and a profile of each partner city. Lead Partner (LP) - It refers to the public authority (local authorities, association of local authorities, universities, Managing authority of Operational Programmes development agency…) that lead an URBACT project. All Organisation responsible for managing European funds at national URBACT projects are led by a Lead Partner that is responsible for level. coordination, implementation and financial management. Lead Expert - A city professional (practitioner, researcher, academic, etc.) who uses his/ her expertise to help an URBACT project. Every project has a ‘Lead Expert’ who helps the project for its entire duration by providing support in terms of both content and working methods. The Lead expert of the Wood FootPrint Project for URBACT was Mr Miguel Sousa Local Action Plan (LAP) - All URBACT partners develop a LAP in response to local issues. It aims at increasing the impact of URBACT exchanges on local policies and practices. It should provide pragmatic, precise solutions based on the results of the transnational exchanges. It should be jointly produced with the Local Support Group. 81 Appendices & Supporting Volumes Supporting Volumes Local Support Group (LSG) Details 1. Summary of Original Focus area of Monaghan Town and North Monaghan Area 2. Government Action Plan for Jobs 2015 - Delivery by Monaghan Local Action Plan 3. Guidance on re-use of vacant and redundant buildings 4. Stakeholder Analysis 5. Summary of Relevant EU Funding Programme Details Summary Report of UUJ Students Project (separate document) UUJ Students Project Reports (Sherry site) (separate document) UUJ Students Project Reports (Mc Nally & Finley site) (separate document) UUJ Students Project Reports (John e/f Coyle site) (separate document) Submission to Minister for Department of Jobs, Enterprise and Innovation & Subsequent Presentation (separate document) Monaghan Transnational Report March 2014 (Separate document) 82 Appendix 1 Local Support Group Members Title Name Organisation/Company Mr. Dermot McNally Owner of Rossmore Furniture Ltd (Chair of LSG) Mr. Padraig Maguire Northern and Western Regional Authority (Project Co Coordinator) Mr. Gareth Sherry Owner of Sherry Brothers Ltd Mr. Paul Treanor Owner of Drumbriston Furniture Mr. Killian Coyle Owner of John E. Coyle Ltd Mr. Richard Gillanders Owner Woodlands Furniture Mr. John McEntaggert CEO Monaghan Local Enterprise Office Councillor Brian McKenna Monaghan County Council Councillor Sean Conlon Monaghan County Council Mr. Paul Clifford Director of Services, Monaghan County Council Mr John Kearney Cavan Monaghan Education Training Board (ETB) Ms Márie Cullinan Monaghan County Council Mr Patrick Tobin Lecturer GMIT & Letterfrack Furniture Training College Mr. Alvin Mc Glone Sustainable Mechanics 83 Appendix 2. Summary of Original Focus area of Monaghan Town and North Monaghan Area Advantages strategically located at a central point on the island of Ireland; Good quality of life; Tradition on the furniture sector; The local governance is open to cooperate with privates to find solutions for vacant buildings County Monaghan has a particularly entrepreneurial population with 34% of the workforce self- employed Good aesthetic aspect of the buildings in urban areas To improve and update Weaknesses The declining role of traditional industries such as manufacturing represents Lost important infrastructures to neighbourhood cities; The manufacturing tissue is composed of small size industry; Not dedicated conferences or trade shows in the region for the furniture unemployment rate higher than the national average migration of the youth; non existing experience of co-competition and public/private partnerships What is missing Linkage to neighbourhood cities, mainly to Cavan – extension of bypass onto N54 Cavan Road; Promotion of the region abroad as collective strategy, not individually; More engagement of the Business association in the manufacturing Strong industry that can create jobs but also act as a flagship for the region problems; International fairs hall to promote local business; Legislation bureaucracy – main barrier for finding new uses of the Strategy for a regional branding; buildings; Education on furniture design, as R&D structures and incubators for young Create conditions to engage the youth in the county strategy entrepreneurs; Business costs very high when compared with other countries Cooperation between stakeholders Individual view, not common approach Rethink the size and scope of the furniture in the region Scepticism about European solutions Bank loans does not exist 84 Appendix 3. Governments Action Plan for Jobs 2015. No in APJ Table Appendix 3. Detail National Talent Drive 8 11 14 15 16 Step up collaboration between government, industry and education through Smart Futures to raise awareness of STEM career opportunities for post-primary students, in line with the agreed 2014-16 strategy. Continue to implement the pilot phase of the Post Graduate Programme of Professional Practice to provide graduates with opportunities to develop cross disciplinary skills in STEM based sectors with enhanced engagement by employers to progress graduates to employment. Publish an integrated 2015 Further Education and Training (FET) Services Plan that includes provision to meet the FET skills needs identified in various published EGFSN reports and sectoral studies. Target provision to meet regional employer needs, identified through regional labour market profiles and through local and regional employer engagement. Develop new Apprenticeships in response to proposals from key sectors of the economy. Delivering Regional Potential Develop and publish a suite of Regional Enterprise Strategies, based on consultation with key stakeholders at regional level and on the 34 analysis of the strengths of each region, commencing with the publication of strategies for the Midlands and South East regions. The strategies will include a series of specific actions and targets for delivery by a range of public bodies to support enterprise growth and job creation in the regions and will complement the statutory Plans to be developed as part of Local Government reform. 47 ETBs and higher education institutions to target provision to meet local and regional employer needs, identified through regional labour market profiles and through local and regional employer engagement Manufacturing Step Change 80 81 In relation to strengthening the ecosystem for manufacturing firms in Ireland, review the pilot mid-tier initiative based on cohort of Engineering companies and select a second cohort of enterprises for an initiative in 2015. As part of the National Talent Drive Disruptive reform (see above), develop new Apprenticeships in response to proposals from key sectors of the economy 85 Appendix 4 – Reuse of Redundant Buildings Definition and Guidance and VAT returns have proven to be significantly important as to whether a building is reused or demolished and replaced by a new build. This is all set against the backdrop of changing planning and The declining role of traditional industries such as manufacturing buildings regulations, not to mention much higher demands in represents a key challenge for County Monaghan. More terms of a buildings energy performance, all of which not require importantly however, is the opportunity that these material more specialist and technical input from trained people as well as assets (buildings) provide in that they are existing buildings that the overall cost in designing, planning and delivering a building provide a link with our past and would cost less to bring back to a set specification. It is worth considering what adaptive reuse into use than new-builds. The manufacturing industry has seen a actually means. huge decrease in employment and in some cases the businesses have ceased trading which often leaves behind vacant industrial Adaptive reuse refers to the process of reusing an old site or buildings and showrooms. The reuse of these vacant spaces building for a purpose other than which it was built or designed and the diversification of its uses present an opportunity for for. Along with brownfield reclamation, adaptive reuse is seen by County Monaghan to encourage new enterprise development many as a key factor in land conservation and the reduction of within vacant buildings where infrastructural facilities are readily urban sprawl. However adaptive reuse can become controversial available. The promotion and encouragement of new start-up as there is sometimes a blurred line between renovation, facadism enterprises represents an opportunity for Monaghan to return and adaptive reuse. It can be regarded as a compromise between to the self-starting progressive and independent economy that historic preservation and demolition. it once was. This is a quality that differentiates Monaghan from other counties and should be encouraged. Definition Reuse of Vacant Buildings Adaptive reuse deals with the issues of conservation and heritage policies. Whilst old buildings become unsuitable for their Why Reuse Buildings Reuse of buildings is not a straight forward or simple process. programmatic requirements, as progress in technology, politics It can depend on location, setting, scale of the building, tenure, and economics moves faster than the built environment, adaptive condition etc. All these factors relate directly to the building reuse comes in as a sustainable option for the reclamation of and site itself, whilst factors such as access to finance, taxation sites. In many situations, the types of buildings most likely to become subjects of adaptive reuse include; industrial buildings, as 86 cities become gentrified and the process of manufacture moves away from city; political buildings, such as palaces and buildings Economic considerations which cannot support current and future visitors of the site; and community buildings such as churches or schools where the use There has been much debate on the economic possibilities and has changed over time. viability of adaptive reuse as different corporations and companies seek to find sustainable ways to approach their corporate or retail sites. There are many outcomes that affect the economic return Criteria for adaptive reuse While the process of adaptive reuse is a decision often made of adaptive reuse as an avenue to a company’s use of a given site. purely by companies establishing a particular brand or presence, Factors such as the reuse of materials and resources as well as a there are often criteria for deciding whether a building should be lesser need to involve energy, both in terms of labour and machine conserved and reused or just demolished for the area of land it powered, can effectively decrease the monetary funds needed for companies to establish sites. However, there can be hidden costs occupies. Some of these determining criteria include; in reusing old buildings such as; the unknown contamination of The societal value of a given site; that is, the importance to the older sites, decay and disuse affecting the usability of a building community of the use of a site by community members or visitors. as well as the possible need for modification of an older building to fit current and future building codes. The potential for the reuse of a particular site; the physical damage sustained to the site and its support of future use, With each project, the economic costs differ from project, to the character of the existing site in terms of the proposed project and some professionals go as far as to assert that new build is always more economical, and renovation is universally more reuse. The historical importance of the site; in terms of both the expensive,[4] due to their own involvement with adaptive reuse physicality of the street-scape and the area, as well as of the projects. Others claim that the return on investment is enhanced role of the site in the community’s understanding of the past. when using an older building, because of the savings involved. The natural ecological conditions of the site; whether the One Canadian developer claims that reusing buildings generally site is suitable climatically or can support the proposed represents a saving of between 10-12%[3] over building new. In terms of profitability, there are also the assertions that adaptive environmental work needed in the site. 87 Barriers to adaptive reuse reuse projects often have an uncertainty to their profitably, that As mentioned above, adaptive reuse sometimes isn’t the most newer developments lack. When looking for funding to build, viable option for all historic sites. For some sites that have been left alone to decay by neglect, the physical damage of the site these considerations must be addressed. can render the site unusable both in terms of the cost to repair the damage as well as unsafe by government standards. Sites contaminated by old materials such as asbestos also become Advantages of adaptive reuse unviable for the process of adaptive reuse. With the debate of adaptive reuse as a sustainable avenue in the development of key sites, there are many advantages to using certain sites for redevelopment. Some of these advantages include the site’s location; in many cases, historical sites are often located in the centres of large cities due to the spatial development of a given area, these buildings can often be heritage-listed and therefore sold as an entity, rather than just for the land that they occupy, which the new tenants then have to retrofit the building for their particular purpose. Older buildings also often have a specific period character through the detailing and joinery of their constructed eras that newer or reconstructed developments lack, in certain cases, such as the hospitality industry; the grand character of a site can influence the feel of their building and are used for maximum potential to enhance the site’s physical attractiveness to a client. 88 Stakeholder Analysis - Influence on LAPImportance to LAP 89 Appendix 5 Appendix 6 Programme Weblink URBACT III http://urbact.eu/ Potential EU Funding Programmes Short description URBACT helps cities to develop pragmatic solutions that are new and sustainable and that integrate economic, social and environmental urban topics. frontierCities is one of the sixteen European accelerators under FI-WARE initiative which aim is to pave the ground for European developers and entrepreneurs longing to create their own digital business by frontierCities www.fi-ware.org providing mentoring, support and a total amount of EUR 3,920,000 in grant funding for innovative ICT solutions in the smart mobility field. We provide from €50,000 up to €150,000 to SMEs, Start-Ups and Web-Developers through an open call in order to develop and deploy smart mobility applications. Horizon 2020 is the biggest EU Research and Innovation programme ever with nearly €80 billion of Horizon 2020 h t t p : / / e c . e u r o p a . e u / funding available over 7 years (2014 to 2020) – in addition to the private investment that this money programmes/horizon2020/ will attract. It promises more breakthroughs, discoveries and world-firsts by taking great ideas from the lab to the market. Erasmus + (Education learning) and http://ec.europa.eu/ programmes/erasmus-plus/ index_en.htm - mobility of individuals in EU - cooperation for innovation (incl. HEIs with businesses) - EU policy coordination 90 Programme Weblink Short description As integrated territorial strategies are vital for the achievement of the smart, sustainable and inclusive ITI – integrated http://ec.europa.eu/regional_ Europe envisaged by the Europe 2020 Strategy, the Common Provisions Regulation introduces ITI as t e r r i t o r i a l p o l i c y / s o u r c e s / d o c g e n e r / a key instrument for implementing such strategies. ITI provides a flexible mechanism for formulating Investments informat/2014/iti_en.pdf integrated responses to diverse territorial needs, without losing the thematic focus through which cohesion policy is linked to the Europe 2020 Strategy. ENI (European Neighbourhood instrument cross Cross-border cooperation (CBC) is an integral component of the EU’s European CBC border h t t p : / / w w w. e n p i - i n f o . e u / maineast.php?id=322&id_ type=10 Neighbourhood Policy (ENP), and of EU-Russia co-operation. It likewise features in associated regional policies such as the Euro-Mediterranean Partnership and the Eastern Partnership. It aims to promote co-operation across the borders between EU Member States and the countries in the European Neighbourhood and the Russian Federation. cooperation) Under new procedures, Member States are being given the option of using some of their EU grant Jessica h t t p : / / w w w. j e s s i c a f u n d . gr/?lang=en funding, their so-called Structural Funds, to make repayable investments in projects forming part of an integrated plan for sustainable urban development. These investments, which may take the form of equity, loans and/or guarantees, are delivered to projects via Urban Development Funds and, if required, Holding Funds. The ESPON 2020 Programme aims at promoting and fostering a European territorial dimension in development and cooperation by providing evidence, knowledge transfer and policy learning to public authorities and other policy actors at all levels. Main objectives Espon http://www.espon.eu/main/ The objective of the ESPON 2020 Cooperation Programme is to support the reinforcement of the effectiveness of EU Cohesion Policy and other sectoral policies and programmes under European Structural Investment (ESI) funds as well as national and regional territorial development policies, through the production, dissemination and promotion of territorial evidence covering the entire territory of the 28 EU Members States, as well as 4 Partner States of Iceland, Liechtenstein, Norway and Switzerland. 91 Programme Joint Programming Initiative Urban Weblink Short description JPI Urban Europe is a joint programming initiative. The aim is to create attractive, sustainable and http://jpi-urbaneurope.eu/ economically viable urban areas, in which European citizens, communities and their surroundings can thrive. - access to finance for SMEs COSME LIFE (Environment and climate change) http://ec.europa.eu/enterprise/ initiatives/cosme/index_en.htm http://ec.europa.eu/ environment/life/funding/ - SMEs’ competitiveness - promote entrepreneurship - access to markets protection of the environment and biodiversity - climate change mitigation and adaptation lifeplus.htm support to cultural/heritage operators and artists Creative Europe (Culture http://ec.europa.eu/ and creative programmes/creative-europe/ - support audio-visual sector - access to finance for small operators industries) EaSI (Employment and social innovation) - supporting social innovation http://ec.europa.eu/social/main. - EU mobility of job seekers jsp?catId=1081 - support to micro-credit 92 Programme Weblink Short description The EEA Grants and Norway Grants are set up for five-year periods. For the period 2009-2014, €1.798 billion has been set aside under the Grants. The EEA Grants are jointly financed by Iceland, Liechtenstein and Norway, who contribute according to Eeagrants http://eeagrants.org/Who-we- their size and economic wealth. Of the €993 million set aside for the 2009-14 period, Norway provides are 95.8%, Iceland 3.0% and Liechtenstein 1.2%. The Norway Grants are financed by Norway alone and amount to approximately €804 million in this period. 93 Book Designed By Red River Media Printed By SoonerThanLater