the 2015 Outdoor Sports Valley brochure

Home of the European Outdoor Sports Industry
OUTDOOR SPORTS VALLEY
2015 - 2016
CONTENTS
President’s message
Presentation & Key figures
OSV members
OSV member brands
Other OSV members
Actions & Organization
Business services
Business incubation & Support
Education & Employment
Events
Innovation & Sustainable development
Governance & Testimonials
Join OSV
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PRESIDENT’S MESSAGE
The sports economy worldwide posted an average 7% annual growth rate between 2009 and 2013 (compared to 2.8% for the general economy), and
today represents more than 4.5 million jobs. Overall annual revenues for the sports industry exceed 550 billion euros worldwide, three times greater
than the luxury industry.
It is therefore not by chance that China recently chose sports as one of the five key industries to strengthen over the next ten years. In early 2015 France
also announced, through the Secretary of Sport and the Ministry of the Economy, that the sports economy represents one of the country’s critical industries.
These key indicators, when combined with the aging population and the rising demand for health/well-being, confirm that our industry has a bright future.
Created in 2010 from a blank slate, our trade association has progressed at a steady pace to quickly become the leading outdoor industry association
in Europe, uniting more than 330 member companies and providing them with several key opportunities: Shared services – Increased industry
knowledge – Human resources, training, and education – Sustainable development and innovation.
These combined benefits equip member companies with the necessary tools to face an increasingly competitive worldwide market, and make Outdoor
Sports Valley a truly exceptional region for establishing and/or growing a business in the outdoor industry.
In September 2015, OSV will host the Design Summer Camp, a new feature event in Europe for design, contributing to our role to help and provide support
to entrepreneurs and managers in our industry.
Never has the business environment in France been so favorable for entrepreneurs, and the success of our industry relies on the
collaborative spirit created by our association, especially through the future OSV Campus (business incubator and accelerator).
Only together will we go further faster.
Jean Luc Diard, President
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PRESENTATION & KEY FIGURES
CONCEPT & OBJECTIVES
OSV KEY FIGURES
EUROPEAN SPORTS MARKET*
“Outdoor Sports Valley” designates both a
region and an industry cluster dedicated to
330+ MEMBERS
GROWTH
190+
+3.1%
MANUFACTURERS
& DISTRIBUTORS
RANKING
outdoor sports. This region covers the entire
Alps and encompasses the thousands of
people who work in the sports and recreation
industries, the headquarters of most outdoor
industry companies, and represents one of
the planet’s most unique playgrounds.
Federate, represent, and contribute to
growing the outdoor sports industry
Create an appealing environment to
encourage companies to set up business
and to stimulate participation in sports
2011
2010
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FOUNDED IN ANNECY
RECOGNIZED BY THE
FRENCH GOVERNMENT AS
THE OFFICIAL NATIONAL
OUTDOOR INDUSTRY
TRADE ASSOCIATION
IN THE OUTDOOR INDUSTRY
360+ 1.6+
S P O RT S
BRANDS
BILLION €
IN REVENUES
5400+ JOBS
FROM 2012 TO 2013
1. Germany
2. UK / Ireland
3. France
Breakdown by product type (value)
>> Apparel: 53%
>> Footwear: 27%
>> Hard goods (ski gear not incl.): 20%
*Source: EOG – State of Trade Survey - 2014
OSV MEMBERS
MEMBER CATEGORIES
Starting out with a dozen member companies in 2010, today OSV represents more than 330 professional stakeholders in the industry, of which 70% are
located in the Northern French Alps (Haute-Savoie, Savoie, Isère), 25% elsewhere in the Rhône-Alpes Region and France, and 5% abroad. Depending on
their business focus, they are divided into three categories:
ACTIVE MEMBERS
AFFILIATE MEMBERS
Manufacturers,
distributors,
agents,
retailers, product designers and suppliers
in the outdoor industry. Products include hard
goods, apparel, accessories, footwear, and
bags from brands who serve a wide variety of
outdoor sports.
Event organizers, the media, marketing and
communications agencies, training centers,
professional associations, consultants,
and other service providers for the outdoor
industry.
Active members have access to services
that correspond to their specific needs and
are involved in group projects within the
association.
Note: 2 companies out of 3 are SMEs with less
than 10 employees.
Affiliate members have access to the network,
the employment and real estate platforms,
as well as the market intelligence and
information service. They are allowed access
to more services if certain criteria are met.
SPONSORING
MEMBERS
Companies or organizations that do not
fit into one of the first two categories, but
who would like to support the association, can
become sponsoring members. This is the case
for insurance companies, banks, real estate
agencies, and other organizations who work
in partnership with the outdoor industry.
Sponsoring members have access to the
network and represent preferred contacts
for the association.
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OSV MEMBER BRANDS*
SURF
SLEDS
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*List as of May 26, 2015
OTHER OSV MEMBERS*
PRODUCT DESIGNERS
Certain product designers also manufacture sporting goods, but their primary business activity is product design.
SPONSORING MEMBERS
AFFILIATE MEMBERS
7 Aero, 7 Aventures, 8 Mont-Blanc, Action Planet Events, Agrocomposites Entreprises, Air Agence, Alfa Conseil, Algedis, Alpes Bivouac, Altimax,
AN Rafting, Ananda Pictures, Apache Conseil, Aspom, Axel Stand, Baby Park, BJ Logistics, Bocafina, C2J, Cameleon Organisations, Cap Mer
et Montagne, Cegid, CESNI, Chipee, CIDI, Club des Entreprises, Cluster Montagne, CNPC, Compagnie des Guides de Chamonix, Coordination
Montagne, Copilden, CRITT de Savoie, Des-I-D, Design & Development, Destination Poudreuse, Do’In 3D, Dokever Assistance Médicale, Eagle
Conseil, Easy Mountain, ECTRA, Entreprendre & Sport, EPEA Switzerland, Equature, Espace Evasion, Eureos, EuroSIMA, Evolution 2, Exnovo,
Feel Event, FFME, Focus, GM Snow, Groupe Amallia, Helium Management, Homework, Implicite, Imprimerie Villiere, Incub’ - Oxalis, Initiative
Grand Annecy, In-Visio / Sportsvision, Ipac, JIS-13, KCIOP, KCO, Kern l’Agence, La Chouette à Lunettes, La Haute Société, La Société Secrète,
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RETAILERS
Certain retailers also manufacture sporting goods and distribute sports brands, but their primary business activity is retail.
Lake Annecy Ski Resorts, Lake-Montagnes, Les Bonnes Etoiles, Like That, Links Communication, Loc’Sport Event, Logidyne, LVO, Ma femme
préfère le bleu, Mazars, MBI, Mediama, Medicairn, Montagne TV, Moon, Mountain Bikers Foundation, Mountain Riders, Muzzle, NG Agency, Nivéales
Médias, Obalys, Office de Tourisme les Contamines, Okiwi, Outdoor Experts, Outdoor Finisher, OIA UK, OIA USA, Oxfam France, Paral’Aile Contrôle,
Pierrade’Events, Prioriterre, Pure, RD Cimes, Réseau Entreprendre Haute-Savoie, Savoie Hexapole, Savoie Mont-Blanc Angels, Service Personnel, SGS,
Sitour, Skiinfo, Smart Celsius, Snowboard Garden Festival, Sporaltec, Sport Premium, Sportair, Sports Addiction, Sportsgear Sourcing Days, SR Conseil,
SWiTCH, Synpeak, Systemd, Temporis Consulting, Textile Exchange, Thésame, Ton Logo Partout, Topview Shoot, Tougui, Trèfle RH, TTD Outdoor
Consulting, Wesurf Conseil, White Peak, Wood Stock Creation, Wooloomooloo, World Snowboard Federation, Xline Studio, Yves Loisance, Zeoutdoor
*List as of May 26, 2015
AFFILIATE MEMBERS (CONT.)
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ACTIONS & ORGANIZATION
• Activ’OSV / After-work events
• Housing assistance
• “Privilège OSV” discount card
• Business concierge services
• Team Building
Employee well-being
• MSc Sports Industry Management
• Bachelor Performance Sports Textile & Footwear
• Bachelor International Sales Specialists in Sports
• Continuing professional education
R&D
INNOVATION
Education
Employment platform
PROMOTE THE
REGION AND
PARTICIPATION IN
OUTDOOR SPORTS
HUMAN RESOURCES
• EuroSIMA membership extension
• International development
• Market intelligence and studies
• Evening seminars
• Breakfast meetings
• Economic observatory
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Networking &
Partnerships
ECONOMIC DEVELOPMENT
Information
SUSTAINABLE DEVELOPMENT
Collaborative
projects &
research
• Innovation Platform and Outdoor Test Center
• Ceramics study
• Research study on waterproofing treatments
• Textile Repair Center
Information
& events
Outdoor sports
web platform
Events
• Places
• Events
• Clubs and associations
• Athletes
• Brand villages - Camp de Base
• Business networking events
• Professional trade show assistance - Camp de Base
Business
services
Initiate projects
Support for entrepreneurs
& new businesses
• Market intelligence information meetings
• Sustainability & Innovation Committee Meetings
• Working groups
• Digital x Outdoor Think Tank
• Design Summer Camp
• Tool kit
• Shared goods and services
• Dedicated management, administrative,
and human resources support services
Real estate platform
• OSV Campus (incubator, business nursery, office space)
• Base Camp - network of business nurseries
• Mentoring new business creators
• Club for startups
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BUSINESS SERVICES
SIMPLIFY ACCES TO SEVERAL SERVICES WITH PREFERRED PRICING
TYPES OF SERVICES AND BENEFITS OFFERED
Shared goods and services to reduce
costs
Take advantage of the negotiating power of
an organization with more than 300 member
companies and save costs on purchasing
goods and services. OSV allows member
companies to take advantage of cost-effective
negotiations, time savings, preferred pricing,
and high-quality services.
Packaging-solution procurement • Vehicle
rentals • Delivery services for <30kg
NEW FOR 2015 - 2016
Mobile phone plans • Office supplies •
Photocopiers • Delivery services for >30 kg •
Next-day delivery services
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Dedicated
management,
human
resources,
administrative,
and
support services
A wide range of company and personnel
management tools are available to members.
House-hunting services for employees and
managers • Real estate services for finding
professional office, commercial, or warehouse
space • Sustainability consulting • Business
and labor law support • PEFC eco-friendly
printing • Meeting room rental • Product
testing in lab
FOCUS ON SHARED
PURCHASING SERVICES
GLS - PACKAGE DELIVERY <30KG:
55,357
PACKAGES SENT
+139%
in
2014
IN DELIVERIES FROM
2013 TO 2014
HERTZ - VEHICLE RENTAL:
TRANSACTIONS
REGISTERED
79721
KILOMETERS DRIVEN
105
IN
2014
BUSINESS INCUBATION & SUPPORT
OSV CAMPUS - BASE CAMP
OBJECTIVES
To foster entrepreneurship within the European outdoor sports industry by bringing together and providing support to entrepreneurs in order to stimulate
business relationships, collaboration, and new projects. This approach falls in line with the startup mentoring program established by OSV in 2011.
CREATION
MENTORING
The OSV Campus, Aix-Chambéry Base
Camp*, and the Mont-Blanc Base Camp* are
buildings dedicated to providing support for
new ventures in the outdoor sports industry,
will offer a multidisciplinary service package:
Every year OSV and its partners provide
support to several innovative startups in the
outdoor industry who are less than 3 years old.
The entrepreneurs selected benefit from the
following services:
• Incubator - accelerator (only in HauteSavoie): office space, mentoring, training
• Mentoring by experienced executives
from OSV member companies, who provide
valuable support and advice to each startup
• Base Camp - sports specific business
nurseries: shared resources, advice and support, insertion into the business environment
• Office space: growth and long-term viability.
+ Buildings will open late 2015.
* Launch in progress
• Expanding their network and a one-year
OSV membership paid for by the program
• Strategic guidance via free consulting
DEVELOPMENT
OSV serves as a genuine focal point between
members, local governments, and several
institutional, non-profit, and private partners
for:
• Developing or setting up business in the
area: dedicated meetings for startups, support
to find financing, a real estate platform**,
recruiting, networking, etc.
• International development for companies,
through relationships with outdoor industry
associations in other countries.
services and financial support awarded in the
form of an OSV scholarship and a no-interest
loan (certain conditions apply).
**More information on the real estate platform here: immo.outdoorsportsvalley.org
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EDUCATION & EMPLOYMENT
KEY FIGURES
130+ GRADUATES
3 SPECIALIZED PROGRAMS
In partnership with EMLYON Business
School, IUT Annecy, and the Université
Savoie Mont-Blanc, OSV developed 3
specialized education programs* to train
future managers, product managers,
and sales representatives for the outdoor
sports industry:
MSc in Sports Industry
Management (SIM)
Bachelor’s in Performance Sports
Textile & Footwear (PSTF)
Bachelor’s in International Sales
Specialists in Sports (I3S)
Companies now have the opportunity to recruit
students with an international profile, who are
quickly operational, and who understand the
intricacies of the outdoor sports industry.
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FROM OSV EDUCATION PROGRAMS
20+ NATIONALITIES
>70% ALREADY RECRUITED
BY THE OUTDOOR SPORTS INDUSTRY
100% TAUGHT IN ENGLISH
CONTINUING PROFESSIONAL
EDUCATION
Since September 2014, professionals in
the outdoor industry can take a selection of
classes from the PSTF and I3S Bachelor’s
programs in order to acquire specific skills to
enhance their careers.
* For more information on OSV education programs: edu.outdoorsportsvalley.org
FOCUS ON
OSV EMPLOYMENT PLATFORM
Created in September 2011, the employment
platform allows association members to
publish, for free, their job and internship offers
as well as to consult a large CV database.
Easy to use and navigate, more than 100 OSV
members have benefited from this useful tool.
+3000 CVs AVAILABLE
1
OFFER
POSTED
DAY
**
Job offers
50%
Internship offers
50%
+ emploi.outdoorsportsvalley.org
** Average since January 1, 2015
EVENTS
By organizing and partnering with events, OSV seeks to contribute to growing the industry both locally and internationally, to encourage participation in
outdoor sports, and to promote the region.
PROMOTE THE INDUSTRY,
REGION & PARTICIPATION
NETWORKING & INFORMATION
FOR THE INDUSTRY
INTERNATIONAL
DEVELOPMENT
Through brand villages and a common
OSV booth space - Camp de Base:
• La Grande Odyssée • Big Up & Down •
European Freeride Festival • Lake Annecy
Maxi-Race • Roc des Alpes • Interlac Trail •
High Five Festival • Snowboard Garden Festival
To create synergies, to facilitate networking,
recruitment, employee well-being, to encourage
common projects, innovation, and establishing
best practices, OSV offers members the
opportunity to attend the following events:
Via the Camp de Base, in partnership with
Sporaltec and the Rhône-Alpes Region, OSV
provides French companies with support to
major international trade shows by offering
shared services, personalized assistance, and
a highly focused communications plan:
By supporting professional trade shows:
• Annecy Showroom Avant-Première - ASAP •
Sport Achat • Performance Days • SportsGear
Sourcing Days
By supporting general public and teambuilding events:
• Oxfam Wintertrail • Corporate Games
• Fête de la Montagne et de l’Escalade • World
Snowboard Day
• OSV evening seminars
• OSV breakfast meetings
• Sustainable development and Innovation
committee meetings
• Activ’OSV, After work events
• OSV cocktails & networking
• Think Tank Digital X Outdoor
• Design Summer Camp
• OSV internship forum
• ISPO Munich
• OutDoor Friedrichshafen
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INNOVATION &
SUSTAINABLE DEVELOPMENT
OBJECTIVES
MISSION
INITIATE
MEET
COLLABORATE
INFORM
The Innovation & Sustainable Development
committee serves to inform members about
new technologies and environmental issues
through an expert network of OSV’s scientific,
industrial, and institutional partners. Through
meetings with member companies, the
committee determines the group projects to
pursue. This is how the Textile Repair Center,
the research study on ceramics, and the
Innovation & Outdoor Test Center came to
fruition. Members enjoy preferred pricing to
help grow their business.
The committee’s primary mission is to
encourage outdoor industry companies to
design environmentally-friendly innovative
products and services. Via the Innovation &
Sustainable Development committe, OSV also
participates in developing local projects with
the region’s key stakeholders. The committee is
involved in environmental working groups with
European organizations such as the European
Outdoor Group (EOG) and other international
organizations such as the Outdoor Industry
Association (OIA).
INFORMATION & TOOLS
Survey on Durable Water Repellent
(DWR) treatments
Polybag working group
Textile Repair Center
Ceramics study
MEETINGS & EVENTS
Innovation breakfast meetings
Digital x Outdoor Think Tank
Monthly intelligence newsletters
Design Summer Camp
Tool kit (eco-events, enviro-organizations)
Breakfast & commitee meetings
Consumer guide
Innovation Platform & Outdoor Test
Center
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COLLABORATIVE PROJECTS
FOCUS ON
THE DESIGN SUMMER CAMP
FOCUS ON
THE POLYBAG PROJECT
After spending two years in Anglet (Southwestern France), in 2015
the conference will start alternating every year between the Alps and
the coast. From September 14-18, 2015, design in sports will
take center stage in Annecy (French Alps) and bring together the
professions that contribute to product development and services
(designers, engineers, graphic designers, managers) as well as the
culture (musicians, film producers…) of the Action Outdoor Sports
industry.
These plastic bags have an extremely short lifecycle in our industry,
since they are only used to protect textile products during transport.
Systematically thrown away, hundreds of tons of plastic from our
industry finish either in smoke or in the ocean. OSV offers member
companies the chance to participate in the polybag working group and
contribute to developing a better alternative solution.
+ designsummercamp.estia.fr
THE
• 4 BEST PRACTICES IDENTIFIED BY THE WORKING GROUP TO
REDUCE A COMPANY’S IMPACT ON THE ENVIRONMENT
• QUICK AND EASY SOLUTIONS TO IMPLEMENT
• CLOSELY MONITOR CHANGES IN REGULATIONS
FOCUS ON
THE TEXTILE REPAIR CENTER
The Textile Repair Center will begin to offer garment repair services
to brands, retailers, and consumers in the outdoor sports industry.
The goal for this new repair center is to reduce the environmental and
economic impact for brands by allowing them to offer textile repair
services to their customer base, regardless of whether the original
warranty is still in effect. OSV and its member companies participated in
creating the center to ensure cost-effective high-quality repairs.
THE
• 20 TYPES OF REPAIRS AVAILABLE
• DECREASE TRANSPORTATION COSTS
• CREATE JOBS LOCALLY
FOCUS ON
THE CERAMICS STUDY
A scientific research study analyzing the effects of ceramics on the human body is now available at a discount rate for OSV members. OSV,
EuroSIMA, and Sporaltec financed the research conducted by the
Université Savoie Mont-Blanc’s Physiology and Exercise Laboratory
(LPE). Several garments were tested in different atmospheric conditions
(warm, cold); the results provide key information on the effect ceramics
have on thermoregulation, muscular oxygenation, skin micro-circulation,
as well as subjective perceptions and strength indices.
• MAINTAIN LOCAL EXPERTISE AND KNOW-HOW
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GOVERNANCE & TESTIMONIALS
DIRECTORS
EXECUTIVE COMMITTEE
Jean-Luc Diard
Hoka Europe, CEO
[President] Oversight and
coordination for all projects
Jean-Marc Pambet
Salomon, CEO
[Vice-President] International
relations & Sustainable development
Pascal Aymar
EMLYON, Director Sports Unit
[Vice-President] Business
incubation & support
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Philippe Gallay
TSL Outdoor, CEO
Business services and
professional trade shows
Patrick Giraudon
Nic Impex, CEO
Business services and
professional trade shows
Jean-Marc Decloitre
Nord-Ouest Distribution, CEO
Education and employment
Michel Gaillard
Scott Sports, CFO
[Treasurer]
Frédéric Vernet
Columbia Sportswear, HR
Director
Education and employment
Benjamin Thaller
Julbo, Marketing Director
[Secretary] Sporting and
professional events
Jérôme Elbaz
The North Face, Director, France
Sporting and professional
events
Michel Rayot
Tecnica Group France, Consultant
Annecy Tourism Office, President
Innovation
Frédéric Mouyade
Patagonia, Sales Director
International relations & Sustainable
development
Roland Pesty
Sporaltec, President
Innovation & Partnership with
Sporaltec
Frédéric Basse
EuroSIMA, President
[Associate administrator]
Partnership with EuroSIMA
Xavier Gallot-Lavallée
Cluster Montagne, President
[Associate administrator]
Partnership with Cluster Montagne
HONORARY DIRECTORS
TESTIMONIALS
Founding members of OSV’s board of directors,
they are called upon to lead specific projects.
“Snowleader was one of the first retailers to
join OSV. Through our membership we have
been able to take advantage of the employment
platform, a genuine gold mine for finding
qualified talent. We also actively participate in
the OSV undergraduate and graduate programs
to educate students on the specific challenges
and issues facing companies in the outdoor
industry. Being a part of OSV also means a
guarantee with third parties who have identified
the outdoor industry as a booming and growing
market.” Thomas Rouault, CEO, Snowleader
Bernard Liatti
Cybergun, CEO
Olivier Cantet
Frédéric Ducruet
Mountain Group (Lafuma - EiderMillet), CEO
Alain Vuarnet
“The credibility of OSV’s employment platform
with industry stakeholders is now well
established. Petzl took full advantage of this
service for the last 2 marketing and sales hires
this year. A big thanks to the entire team.”
Benoit Gazagnes, Sales Dir. Europe, Petzl
“Sustainability now plays an increasingly important role in our ever-changing outdoor industry.
As we strive to move towards cleaner and more
sustainable solutions, innovation will be a decisive factor. To study, inform, collaborate, and
provide valuable tools for member companies is
a core part of OSV’s role. From recent startups
to well-established multi-national companies,
every company must expand their knowledge
base and skills to integrate the environmental
factor into their thought process and action
plan. Sharing experiences with each other is
vital. Benefiting from an organization that brings
companies in the industry together and that
builds awareness among members helps each
one of us to prepare for the future challenges of
the outdoor sports industry, which more than
any other depends on the great outdoors and
the environment to thrive.”
Frederic Mouyade, Sales Director, Patagonia
Europe
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6 REASONS TO JOIN OSV
1
2
3
BECOME PART OF THE LEADING NETWORK FOR
KEY INDUSTRY STAKEHOLDERS
INCREASE YOUR KNOWLEDGE BASE AND BENEFIT
FROM HIGH-QUALITY SUPPORT
TAKE ADVANTAGE OF PREFERRED PRICING AND
OTHER COST-SAVING SERVICES
4
5
6
RECRUIT AND TRAIN COLLEAGUES IN LINE WITH
INDUSTRY NEEDS
PARTICIPATE IN A COMPREHENSIVE APPROACH TO
ENVIRONMENTALLY RESPONSIBLE INNOVATION
BOLSTER
YOUR
VISIBILITY
IN
FRANCE
AND INTERNATIONALLY AT SPORTING AND
PROFESSIONAL EVENTS
Copyright: Adeline Bettinger, Big Up & Down, Interlac Trail, Jean-Marc Favre - Wooloomooloo, La Grande Odyssée, Marie Chiabaut, Meryl Bertrand
OUTDOOR SPORTS VALLEY
19
6 bis, avenue des Iles
74000 ANNECY - FRANCE
www.outdoorsportsvalley.org
contact@outdoorsportsvalley.org
Tel: +33(0) 450 675 391