Woman Truck - News center

Woman Truck
Philips Argentina
Mobile Digital Diagnosis Unit
Woman Truck- Introduction
500,000 new cases of cervix cancer are detected every year
worldwide. More than half of these have a tragic outcome. Every two
minutes, around the world, a woman dies due to cervix cancer.
In Argentina about 4,000 women a year are diagnosed with cervix
cancer and half of them die. Five to six women per day die in our
country due to this disease which is mainly caused by HPV infection.
Per year, between 15.000 and 20.000 new cases of breast cancer are
registered in Argentina. Half of the patients are cured. The
probabilities of surviving are high if the cancer is detected at its early
stages. Mamographies have proven to be an excellent tool for an early
diagnose. One out of ten women will have breast cancer at a given
time in their lives.
Woman Truck- Introduction
With the goal of preventing these oncological diseases, Philips Argentina
developed the Woman Truck to offer technology resources to low income
women who are not able to access this type of technology.
The main achievement of this initiative is to increase awareness in cancer
prevention by promoting the benefits of an early and appropriate medical
examination.
1st Stage 1998/2006 - Diagnosis CT Truck
In 1998, due to the significant deficiencies in the healthcare area in Argentina,
Philips developed a diagnostic imaging mobile unit. This unit, the first of its
kind, was conceived with the purpose of traveling throughout the country
providing totally free CT services in poor areas.
14.000 CTs performed
2° Stage 2006/2007
From Diagnosis to Prevention
In November 2006, Philips Argentina launched a new Mobile Diagnosis
Unit focused on women healthcare prevention, a truck scheduled to
visit different locations throughout Argentina bringing Philips latest
technology to low-income communities. This Unit was an initiative
developed by Philips and a very prestigious NGO, LALCEC (Liga
Argentina de Lucha Contra el Cancer), which contributed all its knowledge
and dedication.
Philips Woman Truck provides resources to prevent health problems and
fulfill the needs of women that cannot afford access to technology of this
kind in Argentina.
Medical Equipment
§ 4D Ultrasound
§ Digital Mammography
§ X-ray equipment
§ Portable Defibrillator
§ Digital Workstation
§ Colposcope
§ Satellite Connection
The Mobile Unite is one of the
most important projects in the
field of Social Sustainability
developed by Philips Argentina.
The goal behind this concept is
not only to help the local
community in an area such
important as health but also to
position ourselves as a
socially responsible
company, and as a benchmark
in health technologies.
Sponsors
Renowned reporter Mónica Cahen d’Anvers and fashion designer Paula Cahen
d’Anvers endorse the initiative as project sponsors.
Mónica Cahen d´Anvers is a
prestigious Argentine reporter with
over 30 experience in the profession.
She was hostess of Telenoche,
central news program of Channel 13,
one of the most important in the
country. She currently hosts a morning
news show on Radio del Plata.
Paula Cahen d´Anvers is Mónica’s
niece, and a famous fashion designer.
They have both suffered breast
cancer, and they defeated it
together. Now they are sponsors of
the Woman Truck and help
disseminate the importance of
prevention.
Woman Truck Tour 2007
During 2007 the Woman Truck visited
Buenos Aires, Santa Fe, Salta and
Jujuy provinces in Argentina, running
3336 tests. In late 2007 the Woman
Truck crossed the border into Chile
and visited Santiago, Rancagua,
Santa Cruz and Linares. During this
tour it run 1501 tests.
Woman Truck Tour 2008
For 2008, the Truck will
continue its work in the
northeast of Argentina
touring Entre Ríos,
Corrientes, Chaco and
Formosa provinces. The
plans also include crossing
the border into Paraguay.
Woman Truck Key Messages
Philips leadership in healthcare technologies.
Social Commitment to improve
people’s lives.
Philips contribution to local research
& development.
Media Publications
Since the Track toured the provinces of Argentina administering freeof-charge medical tests to low-income patients, one of the strongest
communications tools was the organization of PR events at the
different cities visited, with the presence of local media that
contributed to strengthen the dissemination of the initiative, and
multiply the number of people reached by our call.
For this reason Woman Truck had 42 media publications during 2007
Main Media Publications
Gente Magazine
Gente Magazine
Como estar bien Magazine
La Nacion Newspaper
Pronto Magazine
Para Ti Mamá Magazine
Nueva
Magazine
InfoBae Newspaper
Para Ti Magazine
Clarin
Newspaper
Tendencia Magazine
El Cronista
Newspaper
TV
TVInterview:
Interview:Channel
Channel99
Program:
Program:Contacto
ContactoSolidario
Solidario(RSE)
(RSE)
Duration:
2’
51”
Duration: 2’ 51”
Spokesperson:
Spokesperson:
Ma.
Ma.Alejandra
AlejandraGrignani
Grignani(Corporate
(Corporate&&
Marketing
MarketingManager
ManagerPhilips)
Philips)
Alejandro
Romero
(PMS
Alejandro Romero (PMSManager
ManagerPhilips)
Philips)
Ma.
Inés
Ucke
(LALCEC’s
President)
Ma. Inés Ucke (LALCEC’s President)
TV
TVInterview:
Interview:Channel
Channel99
Program:
Program:Telenueve
Telenueve(News
(Newsprogram)
program)
Duration:
1’
25”
Duration: 1’ 25”
Spokesperson:
Spokesperson:Ma.
Ma.Alejandra
AlejandraGrignani
Grignani
(Corporate
&
Marketing
Manager
(Corporate & Marketing ManagerPhilips)
Philips)
Alejandro
Romero
(PMS
Manager
Philips)
Alejandro Romero (PMS Manager Philips)
Ma.
Ma.Inés
InésUcke
Ucke(LALCEC’s
(LALCEC’sPresident)
President)
Interview:
Interview:Radio
RadioEl
ElMundo
Mundo
Program:
Program:AAcambio
cambiode
dequé?
qué?
Spokesperson:
Spokesperson:
Ma.
Ma.Alejandra
AlejandraGrignani
Grignani(Corporate
(Corporate&&
Marketing
MarketingManager
ManagerPhilips)
Philips)
Interview:
Interview:Radio
RadioSplendid
Splendid
Program:
Program:La
LaRotonda
Rotonda
Spokesperson:
Spokesperson:
Ma.
Ma.Alejandra
AlejandraGrignani
Grignani(Corporate
(Corporate&&
Marketing
MarketingManager
ManagerPhilips)
Philips)
Interview:
Interview:Radio
RadioAmerica
America
Program:
Program:Buenas
BuenasRazones
Razones
Spokesperson:
Spokesperson:
Ma.
Ma.Alejandra
AlejandraGrignani
Grignani(Corporate
(Corporate&&
Marketing
MarketingManager
ManagerPhilips)
Philips)
Laboratorio Magazine and suppliers
Equipamiento Hospitalario Magazine
Woman Truck Key Learnings
Through this Corporate Social Responsibility initiative we managed to
take and present Philips medical equipment to the community, to the
media and to the scientific community
One of the key learnings was to get two renowned sponsors such as
reporter Mónica Cahen Danvers and fashion designer Paula Cahen
Danvers involved in lthe project. These aunt and niece have both
suffered breast cancer and selflessly committed themselves to this
initiative, helping reinforce our message regarding the importance of
prevention.
Another key element was the endorsement of LALCEC NGO, which
gave credibility and support to the project