ELK COUNTRY and the HUNT - Rocky Mountain Elk Foundation

ROCKY
MOUNTAIN
ELK
FOUNDATION
ELK COUNTRY and the HUNT
2015 MEDIA InFoRMATIon & READER PRoFILE
who we are
regular departments
The mission of the Rocky Mountain Elk Foundation is to ensure the future of elk,
other wildlife, their habitat and our hunting heritage.
Base Camp Elk
Hone your elk hunting skills razor sharp, deepen your woodcraft,
learn elk behavior like never before
Bugle, the Rocky Mountain Elk Foundation’s journal of Elk Country and the Hunt,
is the source for all things elk: hunting tips and stories, the hows and whys of elk
behavior, and what it takes to keep America’s grandest game species wild and
thriving. Departments like Elk Hunting Q&A and Out Among ’Em give RMEF members
a chance to share hunting tactics and photos from their adventures in elk country.
Rifles and Cartridges showcases gun guru Wayne van Zwoll. Bows and Arrows
captures the unrivaled elk hunting savvy of Chuck Adams. Situation Ethics offers
real, in-the-field stories that ready us for those tough, now-or-never choices all elk
hunters face. Our great feature stories celebrate the hunt and explore conservation
issues facing elk country.
Bows & Arrows
Chuck Adams offers straight-up, field-honed advice to make you a better bowhunter
Carnivore’s Kitchen
Making the most of the world’s finest meat
Elk Hunting Q & A
Field-tested tips & tactics from RMEF members
Elk Rigs & Accessories
Ready your rig for elk country
Fresh Tracks
The hottest issues affecting elk country
Gear
From boots to bows, binos to bivy sacks, reviews for the elk hunter
Gear 101
How key gear works and how it can make you a better hunter
Hunting is Conservation
Celebrating hunters as the driving force of conservation
Access Forever
Highlights great elk country RMEF has opened to public access
Out Among ’Em
Member photos from the heart of elk country
Predator Management
& Control
Impacts of predators and management strategies
Rifles & Cartridges
Wayne van Zwoll: few know more about elk rifles and shooting, none write better about them
Situation Ethics
The crux moments of hunting
Scouting Report
Mark Kayser gets hunters into elk
Women in Elk Country
For women elk hunters, by women elk hunters
Bugle readers are passionate hunters committed to conserving the land they love
and keeping the hunting tradition strong. Almost all are avid big game hunters. Many
feel the same way about hunting upland birds and waterfowl. Most fish more than 26
days a year. All enjoy camping and sharing time afield with family and friends. They
invest their time, money and hearts in the outdoors.
The RMEF has helped conserve more than 6.4 million acres of prime elk country
and created new public access on more than 713,000 acres that had long been
off-limits. It’s all now public land, open for you to hunt, fish and roam. When the
RMEF began in 1984, 550,000 wild elk roamed North America. Today, there are
almost 1.2 million, and the RMEF has helped restore wild elk to six states. We’re
mighty proud of that. But every day, another 5,000 acres of elk country is lost
forever to development. That’s why the RMEF will always keep fighting for the future
of wildlife, wild places and the hunt.
editorial profile
January - February
Gear: Ammunition
JULY •
AUGUST
2014
May - June
Gear: Optics
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Gear: Bows, Arrows & Accessories
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Bowhunting Special Section: We capture
the intensity, close encounters and triumphs
that make bowhunting bulls the pinnacle of
the year for so many.
JUNE
MAY •
2014
C elebr
September - October
Special Elk Hunting Issue: We save the
best elk hunting stories of the year for this
issue, then stir in a generous helping of
incredible photography and a double-handful
of tips and tactics to help you go out and
live a great elk hunting story of your own.
Gear: Rifles, Muzzleloaders & Accessories
November - December
Gear: Boots, Clothes & Christmas Gift Picks
reader profile
Bugle magazine has a readership of 507,500
• 203,000 current members
Bugle readers and RMEF members are affluent outdoorsmen with a passion
for the outdoors. *Source: 2011 RMEF member survey, Responsive Management
bugle magazine is a well-received
and well-read publication:
• 93% of current members consider the magazine to be an excellent or
good publication
• 60% of current members read all or almost all of each issue of Bugle
• 55% of current members pass along their copy of Bugle to a friend,
family member or other reader, always or often
73,520 members
75,711 members
53,769 members
reader stats
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76% Married
92% Male
8% Female
12% Are ages 18 to 34
34% Are ages 35 to 54
30% Are ages 55 to 64
• 28% Live in a large city, urban
area, or suburban area
• 28% Live in a small city or town
• 42% Live in a rural area
• 70% Attended college
• 33% Graduated from college
• 90% Own their own homes
• 63% Own land
- 47% Own 0 to 10 acres
- 20% Own 11 to 50 acres
- 12% Own 51 to 100 acres
- 17% Own 101 to 1,000 acres
- 4% Own more than 1,000 acres
reader income | average household income: $98,000
• 68% Have household incomes over $50,000
• 21% Have household incomes over $100,000
members are outdoor enthusiasts
• 32.13 Average days hunting per year
• 26.74 Average days fishing per year
Bugle readers have participated in the following activities in the last 12 months:
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98% Hunt & Shoot
94% Hunt Deer
67% Hunt elk
71% Fish
65% Hunt waterfowl & upland birds
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64% Camp
64% Target or sport shoot
64% Hunt white-tailed deer
45% Hunt mule deer
45% Photograph wildlife
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43% Bowhunt
35% Ride Horses
57% Own a dog
33% Hunt with a dog
• 9% Have household incomes over $150,000
members are buyers
Members spend more than $332 million
annually on hunting equipment
and accessories ($1,640 per
member per year)
A majority of current members agree that
they are more likely to purchase a particular
product if they see the company or retailer’s
ad in Bugle.
• 62% are more likely to purchase a product
• 59% visited an advertiser’s website
after seeing their ad in Bugle
• 42% visited an advertiser’s store
after seeing their ad in Bugle
• 30% called the advertiser to
inquire about products
after seeing their
ad in Bugle
Member ownership
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95% Rifle
95% Binoculars
92% Rifle scope
91% Hunting boots
90% Shotgun
79% Handgun
• 64% Spotting Scope
• 60% Bow or archery
equipment
• 54% Muzzleloader
• 41% Treestands
• 31% Trail camera
our members are likely to purchase
the following in the next 12 months:
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40% Rifle scope
39% Rifle
36% Handgun
34% Hunting Boots
25% Reloading equipment
25% Bows & archery
equipment
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24% Trail camera
19% Binoculars
18% Shotgun
13% Spotting Scope
10% Muzzleloader
trucks and rec. vehicles
outdoor equipment
Members spend an average of $702 annually on auto parts
& accessories. That equates to a $142 million market.
30% of RMEF members who are landowners
maintain food plots on their property
Members are likely to purchase the
following in the next 12 months:
73% of landowners farm 1 to 10 acres of food plots
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16% Pickup
14% ATV
12% SUV
10% Camper/
Camper Trailer
Members own the following:
• 7% Motorcycle
• 7% Boat
• 5% Motorhome/RV
• 88% Lawnmower
• 83% Chainsaw
• 31% Small Farm Tractor
Members own the following:
Brand of pickup or SUV owned:
• 80% Pickup
• 52% ATV
• 38% Ford
• 33% Chevy
• 18% Dodge
• 49% SUV
• 42% Boat
• 14% GMC
• 13% Toyota
• 5% Jeep
Members who own a truck and/or SUV are likely to purchase
the following accessories within the next 12 months:
•
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•
43% Wheels or tires
22% Trailer towing accessories
18% Interior accessories
11% Bedliners
•
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17% Gun rack or safe
14% Bumpers or grill guards
12% Winch
9% Topper or tonneau cover
Members are likely to
purchase the following in
the next 12 months:
• 17% Lawnmower
• 13% Chainsaw
• 6% Small Farm
Tractor
ad submissions & specifications
General Information
Text
• Bugle prints on a web press at 150 line screen.
• All live matter of importance, including all type, must be a minimum
of .25” inside the final trim.
• High resolution PDF files in CMYK SWOP format are accepted.
Native files are not accepted.
• Color proof required (see below for more information).
• Use OpenType and Postscript fonts. No True Type fonts.
• All text should be 100% black. Do not assign a CMYK color build
to text. Except for special cases, the print vendor automatically
overprints occurrences of 100% black only.
• Small type and fine serifs should be restricted to one color and
should not be used for reverse type.
• Reversed type should not be less than .007” (.5 pt) at the thinnest
part of any character. Using a dominant color is recommended.
Where practical, and not detrimental to the appearance of the job,
make the type in subordinate colors slightly larger to minimize
register problems on the production press. The surrounding tone
must be dark enough to ensure legibility.
• Overprinted (surprinted) type should not be less than .004” (.33
pt) at the thinnest part of a character or rule. When type is to be
overprinted, the background should be no heavier than 30% in any
one color and no more than 90% total in all four colors for legibility.
PDF Requirements
Our print vendor utilizes a 100% digital workflow. All PDF files undergo
an optimization conversion to create streamlined PDF files compatible
with any prepress workflow and output device. PDF files need to
adhere to the following guidelines:
• Distill your PDF using Adobe Acrobat Distiller setting PDF/X-1a 2001.
• All fonts and high resolution images embedded.
• Embedded high-resolution images. No ICC profiles.
• Name files with your vendor name followed by an ad description
such as: ElkFoundation_TeamElkAd.pdf.
full page *
2/3 page
1/3
vertical
1/4 page
1/12 page
Please E-mail, Upload via FTP, or Mail your ad materials to us.
Instructions are below.
•E-Mail
Please e-mail files less than 10 megabytes in size to
bugleads@rmef.org
• If a SWOP color proof is not supplied, the RMEF and the print vendor
will not be liable for color, print issues or file errors. The ad will run
at the vendor’s risk.
• A SWOP color match proof at 100% size showing all page content,
file information, crop marks, registration marks and bleeds is
required. If the proof is supplied at a percentage other than 100%,
clearly note the percentage it was produced at. Any special
instructions must be marked directly on this proof including any
trapping, overprint or knockout concerns.
• If a color laser proof is supplied instead of a SWOP color match
proof, color is not guaranteed.
•RMEF FTP
Please e-mail bugleads@rmef.org for instructions.
•MAIL
1. Send ad materials and/or color proofs along with your ad and
contact information to:
Rocky Mountain Elk Foundation
Attn: Ad Coordinator
5705 Grant Creek Road
Missoula, Montana 59808
2. Email bugleads@rmef.org to let us know your materials will arrive
by mail. Please include ad and contact information in your e-mail.
Art & Images
Ad Submission Questions
Call 800-225-5355 and ask to speak with the Bugle Ad Coordinator
1/6 horizontal
1/3 horizontal
Ad Submission
Color Proof Requirements
1/6
vertical
1/2 vertical
1/2 horizontal
Ad Size
Trim Size
Ad Size
width x height
Full Spread
16” x 10.5”
Full Page
8” x 10.5”
2/3 vertical
4.625” x 9.75”
1/2 horizontal
8” x 5.169”
1/2 vertical
4.625” x 7.275”
Trim Size
width x height
*
*
1/3 horizontal
4.625” x 4.795”
1/3 vertical
2.25” x 9.75”
1/4
4.625” x 3.5”
*
1/6 horizontal
4.625” x 2.3125”
1/6 vertical
2.25” x 4.795”
1/12
2.25” x 2.3125”
* Requires bleed, please add .125” to each edge.
Live area for ALL ads is .25” inside each edge.
2015 dates & deadlines
BUGLE
MARCH
• APRIL
BU
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JA
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NU
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BR
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• All images must be high resolution 300 PPI or greater. Re-sampling
and/or interpolating your image will not result in a high resolution
image and is not recommended.
• Color setting: U.S. Web Coated (SWOP) v2
• All color used within your file should be in CMYK format. (If you
have purchased a two-color ad, please provide a CMYK file with
black plus one process color). RGB color will not be accepted.
• Total ink density for any area may not exceed 300%.
• Highlights should be 3-5% (spectral highlights such as light reflected
on a shiny surface should be 0%), Shadows should be 95%.
• Line art or thin rules should not be less than .007” (.5 pt).
• A dot smaller than 5% cannot be reproduced on press consistently
and will result in a salt-and-pepper pattern.
• If utilizing a gradient, a color match proof is recommended to review
for potential banding. Banding has been known to occur in files
using the QuarkXPress Blend feature.
• Black and white line art used within your file should be in bitmap
TIFF format. Colorizing grayscale TIFFS is not recommended.
• Any Pantone color or tint swatch selected may vary in color slightly
because Bugle is not produced on the same stock that Pantone
swatch books are produced on.
ad dimensions
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Issue
Mar/Apr
May/June
July/Aug
Sept/Oct
Nov/Dec
Jan/Feb
Ad
Closing
Material
Deadline
Estimated
Delivery Date
12/26
2/27
5/01
6/26
8/21
10/16
1/05
3/09
5/10
7/06
8/31
10/26
2/17
4/21
6/23
8/18
10/13
12/08
ad rates
The Rocky Mountain Elk Foundation reserves the right to refuse any advertisement in Bugle magazine that is not
compatible with the RMEF’s mission or objectives.
Effective 9/1/14
The mission of the RMEF is, in part, to perpetuate wild, free-ranging elk which may be hunted and otherwise
enjoyed. The RMEF fulfills this mission by protecting key wildlife habitat. We reject all advertisements for:
• the sale of live elk
• the sale of any hunting opportunity that fails to meet standards of fair chase
(“guaranteed” kills, hunting inside fences, etc.).
• all contests, sweepstakes and raffle advertising
Hunting is a great tradition that the RMEF wants to promote with care and taste. Our readers appreciate
advertisements for goods and services that help them celebrate the hunting experience and show respect for
animals and the land. If you believe that images of dead animals are the most effective way to sell your products
or services, please exercise good taste (avoid gory animals or tongues hanging out, people sitting on animals,
kill-shot collages, etc.). If you sell products which have the potential to be used in irresponsible or unethical
ways, please emphasize responsible and ethical use of your products.
Cover 4
Ad Size
4 Color
$7,910
2 Color
B&W
Cover 3
$7,340
Cover 2
$7,465
Full Spread
$12,510
Full Page
$7,085
$6,365
$4,990
2/3 vertical
$4,980
$4,530
$3,600
1/2 horizontal
$4,335
$3,745
$2,820
1/2 vertical
$4,335
$3,745
$2,820
1/3 horizontal
$3,255
$2,680
$2,045
$9,655
1/3 vertical
$3,255
$2,680
$2,045
Contact the RMEF for specific policies regarding real-estate ads.
1/4
$2,820
$2,150
$1,575
The RMEF accepts and publishes advertising materials with the understanding that the advertiser and/or
advertising agency is properly authorized to publish the entire contents of the ad. By submitting an ad, the
advertiser and/or advertising agency agrees to indemnify and hold the RMEF harmless from and against any
loss, expense or other liability resulting from any claims or suits that may arise out of the publication of such
advertisement.
1/6 horizontal
$1,400
$1,195
$1,030
1/6 vertical
$1,400
$1,195
$1,030
1/12
$860
$675
$575
The RMEF is not responsible for loss or damage to ad material. All advertising material submitted becomes the
property of the RMEF.
Each advertiser must have a separate contract with the RMEF, and no contract may be shared between
advertisers. The RMEF reserves the right to hold the advertiser and/or its advertising agency jointly and
severally liable for all monies or other compensation due and payable to the RMEF, and may suspend or cancel
publication of any advertisement(s) for non-payment of compensation due.
The RMEF shall in no event be liable for failure to publish advertising provided by the advertiser. If an
advertisement is not published, and the advertiser is current on its balance with the RMEF, any monies received
by the RMEF for the unpublished ad shall be refunded to the advertiser or applied to publication of another
advertisement, at the RMEF’s option.
The RMEF’s liability for any error shall not exceed the cost of the ad space occupied.
Cancellations will not be accepted after the ad closing date, and no cancellation will be valid unless
acknowledged in writing by the RMEF.
The RMEF will not be bound by any terms or conditions printed or appearing on order blanks or copy
instructions which conflict with these provisions.
frequency discounts
Insertions per year
three
six
nine
Discount
3%
6%
9%
payment policy
Prepayment is required by all first-time advertisers until a credit application has been approved. Once approved, advertisers
will be granted 30-day payment terms. Invoicing will occur after Bugle has been distributed to members. Balances not paid
within 30 days will be assessed a 1.25% finance charge per month, or the maximum amount allowed by law, whichever is
less, on the unpaid balance. Your prompt payment helps the RMEF fulfill its mission.
The RMEF reserves the right to put a hold on or cancel future ads if account balance is past due.
outfitter & booking agencies
For more information on Outfitter membership, please contact the RMEF at (800) CALL-ELK.
opportunities to partner with rmef
For information on additional sponsorship and licensing opportunities with the Rocky Mountain Elk Foundation, please
contact our Director of Corporate Sales at (406) 523-0272 or sales@rmef.org.
Rocky Mountain Elk Foundation
5705 Grant Creek Road | Missoula, Montana 59808
800-225-5355 | www.rmef.org
• RMEF Team Elk TV show
• Great Elk Tour
• Elk Camp – National Convention
• Big Game Banquets
• Merchandise Underwriting
• Hunter Christmas Exposition
• Licensing Partnerships
• Product & Service Donations
• Access Elk Country
740-0514-001
publication terms & conditions