ELK COUNTRY and the HUNT - Rocky Mountain Elk Foundation

ROCKY
MOUNTAIN
ELK
FOUNDATION
ELK COUNTRY and the HUNT
2016 Media Information
& Reader Profile
wHO WE ARE
T h e m i s s i o n o f t h e R o c ky M o u n ta i n E l k F o u n dat i o n i s t o e n s u r e t h e
f u t u r e o f e l k, o t h e r w i l d l i f e, t h e i r h a b i t a t a n d o u r h u n t i n g h e r i t a g e
Nearly all are avid big game hunters. Many feel the same way about hunting upland birds
and waterfowl. Most readers fish more than 26 days a year. All enjoy camping and sharing
time afield with family and friends. They invest their time, money and hearts in the outdoors.
The RMEF has helped conserve more than 6.6 million acres of prime elk country and
created new public access on more than 772,000 acres in 21 states that had long been
off-limits. It’s all now public land, open for you to hunt, fish and roam. When the RMEF
began in 1984, 550,000 wild elk roamed North America. Today, there are almost 1.2 million,
and the RMEF has helped restore wild elk to seven states. We’re mighty proud of that. But
every day, another 5,000 acres of elk country is lost forever to development. That’s why the
RMEF will always keep fighting for the future of wildlife and wild places to hunt.
Bugle, the Rocky Mountain Elk Foundation’s journal of Elk Country and the Hunt, is the
source for all things elk: hunting tips and stories, the hows and whys of elk behavior, and
what it takes to keep America’s grandest game species wild and thriving. Departments
like Elk Hunting Q&A and Out Among ’Em give RMEF members a chance to share hunting
tactics and photos from their adventures in elk country. The Rifles and Cartridges column
showcases gun guru Wayne van Zwoll, while Bows and Arrows captures the unrivaled elk
hunting savvy of Chuck Adams. Situation Ethics offers real, in-the-field stories that ready us
for those tough, now-or-never choices all elk hunters face. Our great feature stories celebrate
the hunt and explore conservation issues facing elk country. Bugle readers are passionate
hunters committed to conserving the land they love and keeping the hunting tradition strong.
r e g u l a r d e pa r t m e n t s
Editorial profile
Base Camp Elk
Hone your elk hunting skills razor sharp,
deepen your woodcraft, learn elk behavior
like never before
January - February
Gear: Ammunition
Bows & Arrows
Chuck Adams offers straight-up, field-honed
advice to make you a better bow hunter
Carnivore’s Kitchen
Recipes and techniques to help readers
make the most of the world’s finest meat
Elk Hunting Q & A
Field-tested tips & tactics from
RMEF members
Elk Rigs & Accessories
Ready your rig for elk country
Fresh Tracks
Covers the issues affecting elk country
Out Among ’Em
Member photos from the heart of elk country
Predator Management & Control
Impacts of predators and management strategies
Rifles & Cartridges
Few know more about elk rifles and shooting than
Wayne van Zwoll. None write better about them
Situation Ethics
The crux moments of hunting
March - April
Gear: Bows, Arrows & Accessories
May - June
Gear: Optics
July - August
Bowhunting Special Section:
We capture the intensity, close
encounters and triumphs that make
bowhunting bulls the pinnacle of the
year for so many.
Gear: Calls & Elk Hunting
Accessories
Gear: Rifles, Muzzleloaders &
Accessories
November - December
Gear: Boots, Hunting Apparel
& Christmas Gift Picks
BUGL
E
Scouting Report
Helps non-resident elk hunters find a place to hunt
and navigate the intricate web of tag applications
JANU
ARY
UARY
• FE
BR
MAY • JUNE 2015
Women in Elk Country
For women elk hunters, by women elk hunters
2015
E
BUGL
BUGL
E
MARC
BUGLE
BER 201
5
• OCTO
2015
MBER
SEPTE
RIL
H • AP
Gear 101
Explains how key gear works and how
it can make you a better hunter
Access Forever
Highlights great elk country RMEF has opened to
public access
September - October
Special Elk Hunting Issue: We
save the best elk hunting stories
of the year for this issue, then stir
in a generous helping of incredible
photography and a double-handful
of tips and tactics to help you go out
and live a great elk hunting story of
your own.
BUGLE
Gear
From boots to bows, binos to bivy sacks,
reviews for the elk hunter
Hunting is Conservation
Celebrates hunters as the driving force
of conservation
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3/30/2015 3:27:12
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reader profile
B u g l e m a g a z i n e h a s a r e a d e r s h i p o f 5 1 3, 1 2 3
• 205,249 current members
B u g l e r e a d e r s a n d RMEF m e m b e r s a r e a f f l u e n t
o u t d o o r s m e n w i t h a pa s s i o n f o r t h e o u t d o o r s
*Source: 2011 RMEF member survey, Responsive Management
B u g l e m a g a z i n e i s a w e l l- r e c e i v e d
a n d w e l l- r e a d p u b l i c a t i o n :
• 93% of current members consider the magazine to be an excellent or good publication
74,334 members
76,550 members
• 60% of current members read all or almost all of each issue of Bugle
54,365 members
• 55% of current members pass along their copy of Bugle to a friend, family member or
other reader, always or often
r e a d e r s tat s
76% Married
92% Male
8% Female
12% Are ages 18 to 34
70%
aTTENDED
COLLEGE
34% Are ages 35 to 54
30% Are ages 55 to 64
33% Graduated
from college
90%
Own their
own
homes
63%
Own land
47% - 0 to 10 acres
20% - 11 to 50 acres
17% - 101 to 1,000 acres
12% - 51 to 100 acres 4% - 1,000+ acres
reader income | Average household income: $98,000
68% Have household
incomes over $50,000
21% Have household
incomes over $100,000
9% Have household
incomes over $150,000
reader profile
members are outdoor enthusiasts
32.13 Average days
hunting per year
26.74 Average days
fishing per year
B u g l e r e a d e r s h a v e pa r t i c i pat e d i n t h e
following activities in the last 12 months:
members are buyers
• 98% Hunt & Shoot
• 64% Hunt White-tailed Deer
• 94% Hunt Deer
• 45% Hunt Mule Deer
$
Members spend more than $337 million
annually on hunting equipment & acces sories
• 67% Hunt Elk
• 45% Photograph Wildlife
• 71% Fish
• 43% Bowhunt
($ 1, 6 4 0 p e r m e m b e r p e r y e a r )
• 65% Hunt Waterfowl & Upland Birds
• 35% Ride Horses
• 64% Camp
• 57% Own a Dog
A majority of current members agree that they
a r e m o r e l i k e ly t o p u r c h a s e a p a r t i c u l a r p r o d u c t
i f t h e y s e e t h e c o m pa n y o r r e ta i l e r ’ s a d i n B u g l e .
• 64% Target or Sport Shoot
• 33% Hunt with a Dog
• 62% are more likely to purchase a product
• 95% Rifle
• 64% Spotting Scope
• 59% visited an advertiser’s website after seeing
their ad in Bugle
• 95% Binoculars
• 60% Bow or Archery Equipment
• 92% Rifle Scope
• 54% Muzzleloader
• 42% visited an advertiser’s store
after seeing their ad in Bugle
• 91% Hunting Boots
• 41% Treestands
• 30% called the advertiser to inquire about
products after seeing their ad in Bugle
• 90% Shotgun
• 31% Trail Camera
• 79% Handgun
Member Ownership
O u r m e m b e r s a r e l i k e ly t o p u r c h a s e
the following in the next 12 months:
• 40% Rifle Scope
• 24% Trail Camera
• 39% Rifle
• 19% Binoculars
• 36% Handgun
• 18% Shotgun
• 34% Hunting Boots
• 13% Spotting Scope
• 25% Reloading Equipment
• 10% Muzzleloader
• 25% Bows & Archery Equipment
reader profile
t r u c k s & r e c r e at i o n a l
vehicles
Members spend an average of $702
annually on auto parts & acces sories.
That equates to a $144 million market.
M e m b e r s a r e l i k e ly t o p u r c h a s e t h e
following in the next 12 months:
• 16% Pickup
• 14% ATV
• 10% Camper/
Camper Trailer
• 12% SUV
• 7% Motorcycle
• 7% Boat
• 5% Motorhome/RV
Members own
the following:
Brand of pickup or
SUV o w n e d :
• 80% Pickup
• 49% SUV
• 38% Ford
• 14% GMC
• 52% ATV
• 42% Boat
• 33% Chevy
• 13% Toyota
• 18% Dodge
• 5% Jeep
M e m b e r s w h o o w n a t r u c k a n d / o r SUV
a r e l i k e ly t o p u r c h a s e t h e f o l l o w i n g
accessories within the next 12 months:
• 43% Wheels or Tires
• 22% Trailer Towing Accessories
• 18% Interior Accessories
• 11% Bedliners
• 17% Gun Rack or Safe
• 14% Bumpers or
Grill Guards
outdoor equipment
30% o f RMEF members who are landowners maintain
food plots on their property.
73% o f landowners farm 1 to 10 acres of food plots.
Members own the following:
• 88% Lawnmower
• 83% Chainsaw
• 31% Small Farm Tractor
M e m b e r s a r e l i k e ly
to purchase the
following
in the next
12 months:
• 17% Lawnmower
• 12% Winch
• 13% Chainsaw
• 9% Topper or Tonneau Cover
• 6% Small Farm Tractor
ad submissions & specifications
Ad dimensions
Ad Size
full page *
Trim Size - W x H
Full Spread
* 16” x 10.5”
Full Page
* 8” x 10.5”
2/3 vertical
2
4.625” x 9.75”
1/2 horizontal
1
⁄3
⁄3
vertical
PDF Requirements
Our print vendor utilizes a 100% digital workflow. All PDF files undergo an optimization
conversion to create streamlined PDF files compatible with any prepress workflow and output
device.
⁄4
1
* 8” x 5.169”
1/2 vertical
4.625” x 7.275”
1/3 horizontal
4.625” x 4.795”
1/3 vertical
2.25” x 9.75”
1/4
4.625” x 3.5”
1/6 horizontal
4.625” x 2.3125”
1/6 vertical
2.25” x 4.795”
1/12
2.25” x 2.3125”
⁄6
1
⁄12
1
horizontal
⁄3
1
vertical
⁄2
1
⁄2 *
1
horizontal
* Requires bleed
Ad Submission
Live area for ALL ads is .25” inside each edge.
Please E-mail, Upload via FTP, or Mail your ad
materials to us. Instructions are below.
Please add .125” to each edge.
2016 dates & deadlines
Issue Ad
Closing
Material
Deadline
Estimated
Delivery
Date
Mar/Apr
12/24
1/04
2/16
May/June
2/26
3/07
4/19
July/Aug
4/29
5/09
6/21
Sept/Oct
6/24
7/05
8/16
Nov/Dec
8/19
8/29
10/11
Jan/Feb
10/14
10/24
12/06
⁄6
1
horizontal
vertical
General Information
• A hi-res, print ready PDF file is acceptable. All images must be CMYK at
300 dpi, and all fonts must be embedded. Native files are not accepted.
• All live matter, including all type, must be a minimum of .25” inside the final trim.
• Bugle prints on a web press at 150 line screen.
• Color proof recommended (see below for more information).
E-Mail
Please e-mail files less than 10 megabytes in size
to bugleads@rmef.org
MEF FTP
R
Please e-mail bugleads@rmef.org for
instructions.
MAIL
Send ad materials and/or color proofs along with
your ad and contact information to:
Rocky Mountain Elk Foundation
Attn: Ad Coordinator
5705 Grant Creek Road
Missoula, Montana 59808
Email bugleads@rmef.org to let us know your
materials will arrive by mail. Please include ad
and contact information in your e-mail.
Ad Submission Questions Call 800-225-5355
and ask to speak with the Bugle Ad Coordinator
Color Proof Requirements
• If a SWOP color proof is not supplied, the RMEF and the print vendor will not be liable for
color, print issues or file errors. The ad will run at the vendor’s risk.
• A SWOP color match proof at 100% size showing all page content, file information, crop
marks, registration marks and bleeds is required. If the proof is supplied at a percentage
other than 100%, clearly note the percentage it was produced at. Any special instructions
must be marked directly on this proof including any trapping, overprint or knockout
concerns.
• If a color laser proof is supplied instead of a SWOP color match proof, color is not
guaranteed.
Art & Images
• All images must be high resolution 300 dpi or
greater. Re‑sampling and/or interpolating your
image will not result in a high resolution image
and is not recommended.
• Image files must be in CMYK format at 300 dpi
with no RGB, LAB, or INDEX color elements.
(If you have purchased a two-color ad, please
provide a CMYK file with black plus one process
color). RGB color will not be accepted.
• Total ink density for any area may not
exceed 300%.
Text
• Overprinted (surprinted) type
should not be less than .004” (.33 pt)
at the thinnest part of a character or
rule. When type is to be overprinted,
the background should be no heavier
than 30% in any one color and no
more than 90% total in all four colors
for legibility.
publication terms & conditions
The Rocky Mountain Elk Foundation reserves the right to refuse any
advertisement in Bugle magazine that is not compatible with the RMEF’s
mission or objectives.
The mission of the RMEF is, in part, to perpetuate wild, free-ranging elk
which may be hunted and otherwise enjoyed. The RMEF fulfills this mission
by protecting key wildlife habitat. We reject all advertisements for:
• the sale of live elk
• the
sale of any hunting opportunity that fails to meet standards
of fair chase (“guaranteed” kills, hunting inside fences, etc.).
• all contests, sweepstakes and raffle advertising
Hunting is a great tradition that the RMEF wants to promote with care and
taste. Our readers appreciate advertisements for goods and services that
help them celebrate the hunting experience and show respect for animals
and the land. If you believe that images of dead animals are the most
effective way to sell your products or services, please exercise good taste
(avoid gory animals or tongues hanging out, people sitting on animals,
kill-shot collages, etc.). If you sell products which have the potential to be
used in irresponsible or unethical ways, please emphasize responsible and
ethical use of your products.
Contact the RMEF for specific policies regarding real-estate ads.
The RMEF accepts and publishes advertising materials with the
understanding that the advertiser and/or advertising agency is properly
authorized to publish the entire contents of the ad. By submitting an ad,
the advertiser and/or advertising agency agrees to indemnify and hold the
RMEF harmless from and against any loss, expense or other liability
resulting from any claims or suits that may arise out of the publication of
such advertisement.
The RMEF is not responsible for loss or damage to ad material. All
advertising material submitted becomes the property of the RMEF.
Each advertiser must have a separate contract with the RMEF, and no
contract may be shared between advertisers. The RMEF reserves the right to
hold the advertiser and/or its advertising agency jointly and severally liable
for all monies or other compensation due and payable to the RMEF, and may
suspend or cancel publication of any advertisement(s) for non-payment of
compensation due.
The RMEF shall in no event be liable for failure to publish advertising
provided by the advertiser. If an advertisement is not published, and the
advertiser is current on its balance with the RMEF, any monies received
by the RMEF for the unpublished ad shall be refunded to the advertiser or
applied to publication of another advertisement, at the RMEF’s option.
A d R at e s
payment policy
Effective 9/1/14
Prepayment is required by all first-time advertisers until
a credit application has been approved. Once approved,
advertisers will be granted 30-day payment terms.
Invoicing will occur after Bugle has been distributed
to members. Balances not paid within 30 days will be
assessed a 1.25% finance charge per month, or the
maximum amount allowed by law, whichever is less,
on the unpaid balance. Your prompt payment helps the
RMEF fulfill its mission.
B&W
Ad Size
4 Color
Cover 4
$7,910
Cover 3
$7,340
Cover 2
$7,465
Full Spread
$12,510
Full Page
$7,085
$6,365
$4,990
2/3 vertical
$4,980
$4,530
$3,600
1/2 horizontal
$4,335
$3,745
$2,820
1/2 vertical
$4,335
$3,745
$2,820
1/3 horizontal
$3,255
$2,680
$2,045
1/3 vertical
$3,255
$2,680
$2,045
opportunities to partner
with rmef
1/4
$2,820
$2,150
$1,575
• RMEF Team Elk TV show
1/6 horizontal
$1,400
$1,195
$1,030
• Great Elk Tour
1/6 vertical
$1,400
$1,195
$1,030
1/12
$860
$675
$575
• Elk Camp –
National Convention
2 Color
$9,655
• Big Game Banquets
• Merchandise Underwriting
frequency discounts
Insertions per year
Discount
• Hunter & Outdoor
Christmas Exposition
three
3%
• Licensing Partnerships
six
6%
• Product & Service Donations
nine
9%
• Access Elk Country
• Hunting is Conservation
The RMEF’s liability for any error shall not exceed the cost of the ad
space occupied.
Cancellations will not be accepted after the ad closing date, and no
cancellation will be valid unless acknowledged in writing by the RMEF.
The RMEF will not be bound by any terms or conditions printed or appearing
on order blanks or copy instructions which conflict with these provisions.
The RMEF reserves the right to put a hold on or cancel
future ads if account balance is past due.
outfitter & booking agencies
For more information on Outfitter membership,
please contact the RMEF at (800) CALL-ELK.
For information on additional sponsorship & licensing
opportunities with the Rocky Mountain Elk Foundation,
please contact our Director of Corporate Sales at
(406) 523-0272 or sales@rmef.org.
Why Hunting
is Conservation
more people
hunt
each year
19.3
million
than play
soccer
tennis
baseball
13.7
million
13.6
million
12.1
million
Source: National Sporting Goods Association 2012
hunters
spent a total of
$38.3 billion
that had a total economic
multiplier effect of
Billion
across the
u.s. economy
last year
www.rmef.org
or at
www.nssf.org
740-0615-001
Learn more at
$86.9
5 7 0 5 G r a n t C r e e k R o a d | M i s s o u l a , M o n t a n a 5 9 8 0 8 | 8 0 0 - 2 2 5 - 5 3 5 5 | w w w. r m e f. o r g