bridgestone affiliated retailer

DEALER NAME
February 28, 2013
WHO IS BRIDGESTONE ?
The Bridgestone Corporation was founded in 1931 by Shojiro
Ishibashi. The world headquarters is in Tokyo, Japan and the
current Chairman, CEO and President is Shoshi Arakawa.
Bridgestone Corporation leads the tire and rubber industry
globally regarding ISO 14001 certification. Today, 52 Bridgestone
Americas facilities are ISO 14001 certified.
Currently Bridgestone employs over 123,000 in 25 countries.
Shojiro Ishibashi
Founder - Bridgestone Tire Co. , Ltd.
WHO IS BRIDGESTONE ?
The Firestone Tire and Rubber Company was founded by
Harvey Firestone in 1900 to supply pneumatic tires for
wagons, buggies, and other forms of wheeled transportation
common in the era.
 First non-skid tread pattern
 First to promote “Ship-by-Truck”
 First to put rubber tires on farm equipment
 First to introduce pneumatic tires
 First win at Indy 500 in 1911
(More wins on Firestone than on all other brands combined)
In 1988, Bridgestone Corporation purchased Firestone.
Harvey Firestone
Founder - Firestone Tire & Rubber
WHO IS BRIDGESTONE ?
TIRES are over 80% of our business…
WHO IS BRIDGESTONE ?
… and non tire products
Chemical and Industrial Products
Anti Vibration & Noise-Insulating
Materials, Polyurethane Foam
Products, Electro-Materials, Industrial
Rubber Products, Building & Roofing
Materials, Belts, Hoses, and Other
Products
Sporting Goods
Golf Balls, Golf Clubs, Golf Wear, Tennis
Goods, Bicycles and Other Products
WHO IS BRIDGESTONE ?
BRIDGESTONE
is the largest Tire and Rubber
Company in the World!
1 in 5 tires made in the world is manufactured by Bridgestone!
BRIDGESTONE AMERICAS
In the Americas, Bridgestone has three major roles:
A Technological Leader - Bridgestone has a world class research and development
center in Akron, Ohio that produces advanced tire technologies for products like Blizzak
winter tires, Ecopia tires with better fuel economy and industry leading Run-Flat
technology. In addition, Bridgestone Americas operates world-class proving grounds in
Ft. Stockton, Texas; São Pedro, Brazil; and Acuña, Mexico.
Quality Products - BATO develops, manufactures and markets tires for almost every
kind of vehicle. More than 8,000 different types and sizes of tires — from a 13-foot-tall
giant radial for earthmoving equipment to a kart tire that stands only 10 inches high.
Community Involvement - Giving back to the community is the foundation upon which
Bridgestone was built. The Bridgestone Americas Trust Fund contributes millions
annually in support of causes that champion children’s issues, education and the
environment and conservation. Bridgestone Americas adheres to the Bridgestone Way,
the global Bridgestone group’s corporate philosophy to build not just better products,
but better communities.
Why you should
consider becoming a
BRIDGESTONE
AFFILIATED RETAILER
CONSUMER PULL TO NATIONWIDE NETWORK
Join Bridgestone’s
Nationwide Network
with over 2,600
Points of Sale
POPULAR CONSUMER TIRE BRANDS
As a BRIDGESTONE AFFILIATED RETAILER, your business will market a complete merchandise plan
with brands that consumers recognize covering all segments with original equipment applications.
BEST : Blizzak, Dueler, Potenza, Turanza
BETTER : Ecopia, Insignia
BETTER : Affinity, Destination, Firehawk, FR, Precision, Transforce
GOOD : Fuzion SUV, Fuzion Touring, Fuzion UHP
SPORTS MARKETING = BRAND AWARENESS
Consumers seek locally for tire retailers indentified with BRIDGESTONE!
Bridgestone invests in building stronger “pull brands” through targeted SPORTS MARKETING.
Pull brands have…
 Better and more relevant relationships with consumers
 Give Bridgestone’s retailers more leverage with customers
 Command premium prices in the marketplace
 Deliver stronger and more sustainable results
Tim Duncan
Pro Basketball Player
Deion Sanders & Troy Aikman
Pro Football Players
CAPITALIZE ON BRIDGESTONE BRANDS!
Unique “in-store” branding to capitalize from improved awareness of the
Bridgestone, Firestone and Fuzion brands and improved platform for retail
in-store Point of Purchase materials and promotional activation.
ATTRACT MORE CUSTOMERS, SELL MORE TIRES
Retail Support Programs designed just
for the purpose of attracting more
customers and selling more tires!
Bridgestone’s Retail
Support Tool Box
Credit Card Program
Turn Key Flyers
Billboards
TIRE & SERVICE EDUCATION
ONLINE
COURSES
LEADER
LED
COURSES
$
REWARDS
PROCERT
TIRE INDUSTRY ASSOCIATION COURSES
TECHNICAL AUTOMOTIVE SERVICE
DRIVE & LEARN
CERTIFIED SALES PROFESSIONAL
CUSTOMER SERVICE
RETAIL MANAGEMENT WORKSHOP
CAR CARE ACADEMY
CAPTURING THE PERFORMANCE MARKET
PRO PHONE SKILLS
ESSENTIAL SELLING SKILLS
DISCOVERING MY POTENTIAL
COMPREHENSIVE TIRE KNOWLEDGE
SELLING ASSOCIATES
EARN $$$ FOR
SELLING TIRES!
Access The Bridgestone Consumer Tire Education
Network Through Entirenet at bfentirenet.com
Take Online Courses, Access Your Driving Force
Account and Register For an Upcoming Education
Seminar or Event.
PROFESSIONAL SHOWROOM DISPLAYS & COUNTERS
Available to Bridgestone Affiliated Retailers is an entire catalog of
professional showroom displays, counters and items to assist
independent retailers to enhance their store’s appearance.
Over 37 Items Available For Your Business!
 Displays (Various)
 Stands
 Poster Frames
 Counters (Various)
 Furniture (Showroom & Waiting Room)
 Menu Board
 Door Signs
 Tire Information Center
 Wall Sections
 Special Event Tents
Online Showroom
Designer Tool
CONSUMER PROMOTIONS
Drawing consumers to your store and guiding their in-store selection with Bridgestone’s
annual consumer promotions helps Bridgestone Affiliated Retailers increase their profits!
Bridgestone Spring Promotion:
RETHINK GREEN
&
Sweepstakes:
IT’S EASY TO BE GREEN
Firestone Summer Promotion:
DESTINATION SUMMER
&
Sweepstakes:
DESTINATION AMERICA
Bridgestone Fall Promotion:
GAME ON!
&
Sweepstakes:
BACK TO LIFE PERFORMANCE
CHALLENGE
SELL-OUT PROGRAMS
Bridgestone Affiliated
Retailers have opportunity to
service National Accounts,
Purchase Re-sale,
Government and Car Dealers.
These programs are a great
source for additional profits
and help inventory
movement. Most programs
are billed through
Bridgestone!
Purchase Re-Sale
Car Dealer Programs
Government Accounts
Firestone National Accounts
Bridgestone National Accounts
TIRE & SERVICE WARRANTY PROGRAM
As a Bridgestone Affiliated Retailer,
your business can offer Nationwide
Tire & Service Warranty.
Providing your customers with peace
of mind no matter where they drive!
COST SAVINGS PROGRAMS
As a Bridgestone
Affiliated Retailer, you
will have access to
products and services at
negotiated discounted
rates to improve your
bottom line.
and many others…
REAL SUPPORT FROM BRIDGESTONE !
Bridgestone Affiliated Retailers have real support
from industry retail experts!
 Bridgestone Area Sales Manager
 Affiliated Region Sales Manager
 Field Retail Education Specialists
 Dedicated Retail Marketing Group
BRAND SUPPORT DIRECT FROM BRIDGESTONE
Qualified Bridgestone Affiliated Retailers
can earn BRAND SUPPORT direct from
Bridgestone through qualified purchases
with their designated distributor.
BRAND SUPPORT DIRECT FROM BRIDGESTONE
Retail Brand
Support
Volume Bonus
Qualifying Bridgestone Affiliated Retailers can earn:
 Retail Brand Support - Quarterly
 Volume Bonus – Quarterly when level attained
Direct fulfillment with check from Bridgestone
 Track purchases on program web site
BRAND SUPPORT DIRECT FROM BRIDGESTONE
Retail Brand
Support
Volume Bonus
Bridgestone & Firestone Minimum Unit Purchase:
 225 Quarterly / 900 Annual - Major Brand (PS & LT)
 Qualified Bridgestone Affiliated Retailers earn support for
Bridgestone, Firestone & Fuzion
 Retro payout each quarter
$5.00 per tire
$3.00 per tire
$1.00 per tire
BRAND SUPPORT DIRECT FROM BRIDGESTONE
Bridgestone, Firestone & Fuzion VB Unit Bonus:
Volume Bonus
 Minimum 900 Major Brand (BS & FS) to qualify for Volume Bonus
 Three levels – qualify & paid on three brands
 Paid to active Bridgestone Affiliated Retailers once qualified
and level attained.
 New Bridgestone Affiliated Retailers earn partial year (pro-rated)
Volume Bonus:
Qualify for Volume
Bonus with
minimum 900 BS &
FS (PS & LT) tires
VB Scale = all brands
(BS, FS,& FZ)
1,500 – 2,499
2,500 – 3,999
4,000 +
$1.00 / tire
$2.50 / tire
$4.00 / tire
$1.00 / tire
$0.50 / tire
or
$2.50 / tire
$1.00 / tire
or
$4.00 / tire
$1.50 / tire
BRIDGESTONE BRAND SUPPORT SUMMARY
Brand Support Summary
 Calculated & Paid Quarterly
 Only Purchases from Designated Distributor Qualify
 New Bridgestone Affiliated Retailers earn partial year (pro-rated)
Retail Brand Support
Volume Bonus
1,500 – 2,499
2,500 – 3,999
4,000 +
$5.00 per tire
$1.00 / tire
$2.50 / tire
$4.00 / tire
$3.00 per tire
$1.00 / tire
$1.00 per tire
$0.50 / tire
900 BS & FS
or
$2.50 / tire
$1.00 / tire
or
$4.00 / tire
$1.50 / tire
ADDITIONAL BRAND SUPPORT: NETWORK REWARDS
Bridgestone Affiliated Retailers can earn additional brand
support with NETWORK REWARDS!
Quarterly Brand Support for Specific Bridgestone & Firestone lines.
Retailer can choose brand support with:
 Cash
-Take it to the Bottom Line!
 Retail Support - Promote Your Business and Offset the Cost on many of the
Retail Support Items You Have Seen Here Today
 AwardperQ - Indulge Yourself! Enjoy High End Merchandise Awards,
Travel, Tickets to Sporting Events, Concerts and More!
AFFILIATED RETAILER WEBSITE
Your One Stop Shop For:
•Program Information
•Purchase History
•Earnings History
•And More!
www.affiliatedretailer.net
PROGRAM REQUIREMENTS
Minimum program requirements:
 Good Retail Location Image
 Area Marketing Approval
 Inventory of Bridgestone Merchandise Plan
 Purchase minimum of 900 Bridgestone Firestone
consumer tires (PS & LT) annually - 75 per month
PROGRAM COMMITMENT
BUSINESS PARTNERSHIP