Tires Plus Total Car Care of North Dakota and CornerStone

Tires Plus Total Car Care of North Dakota and CornerStone Powered by ASA
Jarid Lundeen is a third generation automotive service retailer and owns three Tires Plus Total Car
Care locations. They are Bridgestone Affiliated dealerships offering extensive automotive repair services.
Jarid has created a bold presence on the web, offering online coupons, promotions, education, maintenance
reminders and social media connections to his customers. The Tires Plus brand has succeeded with forward
thinking, which Jarid embodies with his business.
About:
As a growing independent tire dealer and full service center with multiple locations, Tires Plus was
using a software system that was making it difficult for them to grow and add new stores. Each location ran
an independent system, so operations, inventory and reporting were not connected, nor could Jarid see a
location from any other location. Much of the overall business planning and management were dependent on
Jarid’s keen management style, and the reporting was frequently done by hand. Jarid was positioned to buy
more stores and expand his services and he knew his current system would not keep up. “I am very happy
with the ASA computer system and have to say,” admits a confident Jarid, “I am glad I made the change.”
Situation:
Solution:
CornerStone Powered by ASA, recommended and endorsed by Bridgestone.
CornerStone Powered by ASA is a very appealing choice because of its ability to manage multiple stores from
one location. In addition the integrated National Account Processing, the ability to take Firestone Credit Cards
from the system, and the reports to see the direct impact of the gross profit of the varied product lines and
services has helped his business in many ways.
Today one system provides a consistent approach to managing inventories and price files. “I can totally see my
multi-store goal coming together because of this P.O.S. system. I could never have managed my business
from one location before.” Jarid can instantly add up-sell items like oil changes to work orders. He can set
required margins for specific quotes as he creates them with a gross margin viewer that displays profit information. “I feel I can be much more productive and profitable with this new system,” admits Jarid.
To learn more about CornerStone Powered by ASA, Call 1.800.657.6409,
email: info@asatire.com or visit www.CornerStone-ASATire.com
Tires Plus Total Car Care of North Dakota and CornerStone Powered by ASA (continued)
In the fast moving tire industry, it’s imperative to know where your inventory is, all the time, and what it’s priced
at so you can protect your margin. You need to know what is making money, so you can incent your people
to push certain products. Even with that knowledge, one store can be entirely different from the other.
CornerStone provides control to call the right shots, manage inventory levels and control margins. They can
add new part numbers on the fly, adjust prices based on the last cost of the product and do it across all locations
from a single system view. Jarid can also define how inventory is organized on his profit and loss statement,
highlighting new products. “I love having control over my inventory,” says a grateful Jarid, “and great control
of my margins, and I appreciate that.”
One of the big advantages to CornerStone is the reporting. “The reporting is definitely worth the change,” states
Jarid, “and I am a better tire dealer because of it.” With the extensive reporting, he can see any margin on any
part, whether it is a tire, an oil filter, battery, service or repair. He can track any aspect of the business and drill
down into the detail to report what is affecting sales, margins, or profits, and why. Now there is one statement
consolidating the reporting for all locations. “Before I would guess, but now I have the right information to run
my business.”
Commission reports are another huge benefit. Since most of his employees are compensated with commissions,
spiffs or bonuses, Jarid can pay his employees off one commission report. And he can incent his staff to sell
high margin items and repairs. “I could have never done that with the old system,” says Jarid.
Jarid has big plans for the future including new stores, expanding service offerings and using exciting new
technologies. He anticipates managing his quick lube department using an iPad to gather customer data at
the curb when the customer arrives. “The mobility will be a huge plus,” Jarid notes.
Jarid admits that change is hard and it takes a team to make that happen. The Bridgestone and ASA team
have worked hard to make our system the best it can possibly be, and it’s paid off. “You can have the greatest
product with OK people and still have an OK product. What has been a pleasure for me is dealing with the
GREAT support people at ASA.” Jarid thanks Bridgestone by saying, “You have impressed me with the foresight
in matching up ASA with Bridgestone, it’s a great combo!”
To learn more about CornerStone Powered by ASA, Call 1.800.657.6409,
email: info@asatire.com or visit www.CornerStone-ASATire.com