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Kidrobot Discussion Boards :: View topic - Qee Imprint - awarded at the IMPRINT summit on July 26
08/08/2006 02:47 PM
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Kidrobot Discussion Boards Forum Index -> Talk to the Artists -> Artist Forums > Toy2r -> Qee Imprint - awarded at the IMPRINT summit on July 26
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Qee Imprint - awarded at the IMPRINT summit on July 26
Author
Toy2R Raymond
Message
Posted: Sun 30 Jul, 2006 12:37 am
Qee Imprint - awarded at the IMPRINT summit on July 26
Here is the imprint post press release. Also we announce the QEE
winners on www.imprint-life.com, please take a look.
Joined: 25 Apr 2003
Posts: 1501
FOR IMMEDIATE RELEASE
Contact:
Dorothy Parikh
interTrend Communications, Inc.
Tel: (562) 733-1780
Email: Dorothy@intertrend.com
ASIAN YOUTH TRENDS INFLUENCE U.S. POP CULTURE
Conference Explores New Trends and Insights of Asian American Youth
that is Shaping and Defining the Mainstream American Pop Culture
LOS ANGELES, CALIFORNIA (August 2, 2006) - For all in attendance, the
IMPRINT: Urban Youth Unabridged conference, which convened in Los
Angeles on July 26th, did not fail on its promise to deliver a first
hand look at the influence and impact of America's Asian youth is
having on mainstream trends. By all accounts, IMPRINT was the first of
its kind conference that allowed Asian influenced and inspired artists,
entertainers, designers, marketers, researchers and trend watchers a
forum to share and discuss current and upcoming trends.
The conference opened with pop icon and original Star Trek actor,
George Takei who shared his unique perspectives about the evolution and
increasing empowerment of multicultural America. Findings from a new
study conducted by New American Dimensions and interTrend Communications,
Inc. were unveiled that showed the growing influence of Asian American
youth trends among the mainstream American youth culture. Such trends
included respondents identifying with three distinct categories technology and gadgetry, anime and manga, and video-gaming. Asian
American youth are also more likely to identify and seek out trends
through word-of-mouth messaging than through any other media channel or
network.
Other speakers included visionaries from the D-I-Y (do-it-yourself
movement), online world, comic books, fashion, anime, art, music, film
and pop culture. "I was really impressed with the sneaker panel,"
commented Eric Nakamura of Giant Robot. "For those in the room, they
were in the presence of the 'Dream Team' of the sneaker world." Josh
Rubin of Cool Hunting moderated the panel, which included James Keoni
Arizumi, Senior Footwear Designer for Nike Skate Board, Yu-Ming Wu,
Co-Founder and Publisher of Freshness, Tristan Caruso of Proper-Owner
and Woody, Editor of Sneaker Freaker. Eric added, "This group should
be taken seriously as it could a major force in the entire sneaker
movement, which is a multi billion dollar business."
"The participants and content of the conference were exceptional and
diverse," states Julia Huang, CEO of interTrend Communications, who
co-hosted and produced the conference. "When you have companies like
Toyota, Xanga.com, AZN, MTV, NIKE, Toy2R either presenting or on panels,
as well as people like Roy Lee, Josh Rubin and Eric Nakamura sharing
their insights and experience, it just shows you how much the industry
has been waiting for something like this to happen."
IMPRINT was not only aimed at creative entrepreneurs, but also at
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Kidrobot Discussion Boards :: View topic - Qee Imprint - awarded at the IMPRINT summit on July 26
08/08/2006 02:47 PM
IMPRINT was not only aimed at creative entrepreneurs, but also at
marketers and advertisers whose business depends on knowing these
trends. Jim Farley, Vice President of Marketing for Toyota Motor Sales,
presented how marketers can take advantage of this knowledge. His case
study for vehicle models, Scion and Yaris, revealed marketing
strategies, which utilized events, technology, and life-style touch
points to successfully reach this niche audience.
The event also hosted a Qee (pronounced "key") figure do it yourself
art contest. These bear like figure dolls come from Hong Kong and are
produced by Toy2R. They arrive in white color with no markings and
have caught the imagination of art lovers and collectors worldwide.
Contestants were asked to use their creativity in transforming the
dolls to their own unique creation. The winner for best in class went
to Brandon Hahn of Ohio, whose design "Frog" was selected based on his
innovative creativity to actually turn the Qee doll into frog like
figure. The people's choice winner, voted by attendees at the
conference, went to Bartholomew Han for his "Elvis" creation of the
doll. Raymond Choy, President of Toy2R, comments, "I was really
impressed with the Qee Bear entries and picking a winner was difficult.
However, we did manage to pick two winners which Toy2R will turn into
real Qee collection." The winners of the contest can be seen on the
IMPRINT web site (www.imprint-life.com) and all entries will be on tour
in November with Toy2R in Hong Kong.
Carl Choi, CEO of the Plan C Group, hopes that next year will draw an
even more impressive list of presenters. He notes, "This type of
conference provides a platform to show the importance and relevance of
Asian influenced and inspired work. It allows artists, entertainers and
designers to interact with businesses and marketers. It also gives the
Asian community relevance within American culture and showcases how
society is becoming more and more integrated in their thirst for
cultural trends."
About interTrend Communications, Inc.
interTrend Communications, Inc. is a leading full-service marketing
agency targeting the Asian American segments such as Chinese, Japanese,
Korean, Vietnamese, Asian Indian, and Filipino. With a proven track
record, interTrend has successfully helped Fortune 500 clients nurture
and establish brand leadership positions in this emerging market
through an integrated mix of advertising, public relations, promotions,
events and interactive strategies via various in-language media outlets.
interTrend delivers excellence to clients, working as marketing
partners. Today, long-term partnerships have been established with
Toyota Motor Company, JCPenney, State Farm Insurance, Western Union,
Northwest Airlines, Southern California Gas Company, San Diego Gas &
Electric, Santa Anita Park, Harrah's Entertainment, Countrywide and
Disney.
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Kidrobot Discussion Boards :: View topic - Qee Imprint - awarded at the IMPRINT summit on July 26
08/08/2006 02:47 PM
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nerdski
Posted: Thu 03 Aug, 2006 3:35 am
where are the pics of the qees?
Joined: 26 Jul 2006
Posts: 14
Location: so. california
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Toy2R Raymond
Posted: Thu 03 Aug, 2006 5:35 am
http://forums.kidrobot.com/viewtopic.php?p=470311
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Kidrobot Discussion Boards :: View topic - Qee Imprint - awarded at the IMPRINT summit on July 26
08/08/2006 02:47 PM
check www.toy2r.com "NEWS"
Joined: 25 Apr 2003
Posts: 1501
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