19-21 March 2017

The World’s No. 1:
International Trade Fair for
Wines and Spirits
19-21 March 2017
Düsseldorf, Germany
www.prowein.com
»
6,257 exhibitors in total, which included 983
from Germany as well as 5,274 for example from:
11 % Overseas
ProWein is my first priority
in planning out my annual
6 % Portugal
GLOBAL: THE WORLD OF
WINE MEETS HERE.
travel schedule. Three days
at ProWein can be as productive as a week visiting
Welcome to the world’s leading trade fair for wine and
10 % other
European countries
spirits, welcome to ProWein! No other industry
producers in wine countries...
I can‘t think of another wine
«
event where the world‘s wine
29 % Italy
7 % Austria
professionals can make such
good use of their time!
10 % Spain
exhibition in the world offers a comparable level of
internationality, diversity of products and such
6,257 exhibitors
spirits. With more than 55,000 visitors, around 6,200
55,724 visitors
exhibitors and over 960 journalists from all over the
966 journalists
world, the event in 2016 was the largest industry
SimplyBetterWines.com
meeting worldwide and the most successful ProWein
27 % France
NUMBERS:
professional surroundings for the trade in wines and
Gregory Dal Piaz, Editor:
Source: ProWein 2016
PROWEIN IN
of all time.
INTERNATIONAL: THE ENTIRE
WORLD OF WINES AND SPIRITS.
Development of visitor numbers in total
from Germany as well as 27,255 for example from:
21 % Benelux
of Familia Zuccardi/Argentina
8 % Asia
6 % United Kingdom
Great Britain and Ireland
6 % Italy
achieves like no other wine trade fair in the world. The
approximately 6,200 exhibitors come from 60 countries
and provide a complete overview of all of the important developments in the industry to trade visitors from
more than 120 countries – in particular, of course, of their
new vintages.
4%
4%
4%
3%
Austria
Spain
Switzerland
Poland
13 % other European countries
2 % other countries outside of
Europe
QlikView, as of 18 March 2016
55,724
latest and most important trends. This is what ProWein
52,393
8 % France
49,030
name, it is always about getting an impression of the
45,168
«
José Alberto Zuccardi, Director
10 % North and South America
40,667
ProWein has the best
customers in the world.
We are here for the first
time with our own stand,
which is proving to be very
rewarding. We have established many new contacts
in the USA and Canada.
At an international industry get-together, worthy of its
39,034
11 % Scandinavia
36,417
»
55,724 visitors in total, which included 28,469
2010
2011
2012
2013
2014
2015
2016
Germany
Abroad
Source: ProWein 2016
PROFESSIONAL:
BUSINESS ONLY.
Decision-making competency of the visitors
41 %
decisive
25 %
co-decisive
17 %
consulting
95 %
93 %
of the exhibitors would also recommend
participation in ProWein to other businesses.
of the trade visitors were satisfied with
ProWein 2016.
THE VISITORS AT
PROWEIN COME FROM
THESE INDUSTRIES
Then only trade visitors have admission to ProWein. And
they only come from highly relevant market segments.
Normally they are also the decision makers. It is particularly the quality of the visitors that has given ProWein
Gastronomy, hotel industry
its reputation of being a unique business platform for
Food wholesale and retail trade
the trade in wines and spirits.
Mail order business
Specialised associations/institutions
Source: ProWein 2016
The professionals meet at ProWein. And this exclusively.
Specialised trade for wine and spirits
Importers, exporters
»
ProWein is the most important
trade fair for us, because
importers from all over the
world are here. They come
well prepared, which makes
the three trade fair days
really effective. We also use
them to detect new trends,
such as, e.g. the increasing
demand for alcohol-free
wines. We now have three of
them in our selection.
«
Mireia Prim, Brand Ambassador,
Torres/Spain
STRUCTURED:
THE PLANNING
OF PROWEIN
Overseas
Greece
Spain
Portugal
France
Germany
Italy
Europe
Austria
Spirits
Tasting area
by MUNDUS VINI
LINKED: YOUR
TICKET TO THE WORLD.
Development of visitor numbers
ProWine China
Since 2013, ProWein has been demonstrating with
ProWine China that the concept of a pure business
trade fair in the Far East can also work: Visitor and exhibitor numbers are showing rapid growth. In addition,
with ProWine Asia 2016 in Singapore, taking place every second year, another ProWein subsidiary is starting
CHINA
07-09 November 2016
Shanghai, China
up. With both of its trade fairs in the Far East, ProWein
ASIA
offers its customers direct access to these markets
with their enormous potential. Take advantage of the
all-round service, the excellent reputation and the market
knowledge of the subsidiaries and partners.
7,650
2013
8,200
2014
10,228
2015
24-27 April 2018
Singapore
www.prowein-world.com
VERSATILE:
THE SUITABLE SETTING FOR
YOUR APPEARANCE.
A well thought-out, informative and versatile supporting
programme makes sure that the trade fair visit turns into
real continuing education. Tasting areas, the Fizzz Lounge
and the Champagne Lounge, special shows like “same
but different“ and, of course, the numerous other offers –
lectures, panel discussions or tastings – provide countless presentation possibilities for exhibitors and sources
of inspiration for the visitors.
ENERGETIC: EXHIBITOR SERVICE.
SECURE YOUR STAND SPACE
FOR 2017!
At ProWein, exhibitors experience up-close, what it
Through extensive help with the planning and realisation
Register now at:
is that distinguishes an internationally leading trade
of their stands, we provide exhibitors with a professional
www.prowein.com / 2330
fair venue:
trade fair appearance. We support the exhibitors with
PR measures and targeted visitor advertising to get
Registration deadline:
31 July 2016
Exhibition grounds that are amongst the most
interesting customers to come to their stands. And our
modern in the world.
Matchmaker and cooperation platforms ensure a targeted
Contact exhibitor service:
An event that is organised by one of the most
customer approach. Do you have any questions?
Hotline: +49 (0)2 11/ 45 60 - 400
Email: prowein@messe-duesseldorf.de
successful exhibition companies in the world.
A competent management team making sure that
this success also pays off for the exhibitors and the
visitors of the events.
Our exhibitor service is pleased to be of help.
Hotel and travel arrangements:
www.prowein.com / 2776
Stand construction service:
standconstruction@prowein.com
COSMOPOLITAN:
DÜSSELDORF.
Düsseldorf offers many advantages for the exhibitors
AND THIS IS HOW YOU GET TO PROWEIN
International Airport Düsseldorf
The third largest airport of Germany is located not even
10 minutes away from the exhibition grounds. With more
than 22 million passengers, it is at the same time the most
important international hub of North Rhine-Westphalia.
and visitors of ProWein: A perfect infrastructure, a large
Main railway station Düsseldorf
selection of hotels and a lot of lifestyle. And within
More than 1,000 trains daily ensure perfect and
the scope of “ProWein goes City“ with its numerous
stress-free connections to and from Düsseldorf. And it
tastings, wine menus or sommelier parties, a successful
only takes about 20 minutes from the main railway
trade fair day can continue into the evening at selected
station to the exhibition grounds.
gastronomical partners of ProWein.
Private transport
Düsseldorf is connected to a dense network of motorways and can be easily reached by car from every
direction.
Messe Düsseldorf GmbH
P.O. Box 10 10 06 _ 40001 Düsseldorf _ Germany
Tel. + 49 (0)2 11/45 60-01 _ Fax + 49 (0)2 11/45 60-6 68
www.messe-duesseldorf.de