Facts, figures and compelling reasons to participate

The largest and most comprehensive exhibition and conference
for security, safety and fire protection in the Middle East
January 19 – 21, 2014
Dubai International Convention and Exhibition Centre
Dubai, UAE
Facts, figures
and compelling
reasons to participate
Intersec – A platform for your accomplishments
to elevate your business!
Visitor Profile
We gather together your entire MENA target audience… enter the region through one trade platform!
Intersec is the leading trade event for the Commercial Security, Safety & Health, Fire & Rescue and Homeland
Security industries servicing the wider Middle East and North Africa. It has been growing consistently since its
launch in 1999 and there is a lot to come for its 16th edition in 2014.
For more information about the facts and figures of Intersec 2013
Visitor Profile: www.intersecexpo.com/PSR
21,549 Visitors (10% increase)
116 Countries
51% International Visitors
Regional breakdown of visiting countries
Regions
* CIS 1%
* Europe 7%
* Asia 2%
* Americas 1%
Wid
e
r
Intersec 2013
990 Exhibitors (9% increase)
54 Countries
84% International Exhibitors
40,000 Sqm
10 Halls
At Intersec, visitors will come from the wider Middle East and Africa region, covering various business sectors. This is your
opportunity to meet them in person and introduce your latest products and innovations.
This makes Intersec by far the largest security & safety exhibition in the MENA
region and the most international security exhibition worldwide.
Top Visitor Countries
1. United Arab Emirates
2. Saudi Arabia
3. Iran
4. Qatar
5. Oman
Top Exhibitor Countries
6. Kuwait
7. Pakistan
8. Egypt
9. Lebanon
10. India
1. United Arab Emirates
2. United Kingdom
3 China
4. Germany
5. United States
Mi
ddle East 10%
Gulf States 18%
* Indian Subcontinent 5%
* Africa 7%
* Oceania 1%
6. Italy
7. Taiwan
8. Hong Kong
9. Korea
10. India
UAE 49%
Development in visitor numbers
Visitors’ business type
(all figures in %)
30,000
Service Provider
25,000
19,591
20,000
15,000
14,769
21,549
16,571
36
Manufacturer
22
Wholesaler
16
Retailer
14
Import / Export
12,753
12
Government
10,000
5,000
38
Distributor
200920102011 20122013
10
Trade Agent
9
Others
9
0 1020 3040
Visitors’ profile
Directors
Managing Directors
General Managers
Chief Executive Officers
Business Development Directors / Managers
Purchasing Directors / Managers
Risk Assessment Directors / Managers
Loss Prevention Directors / Managers
Security Managers
Security Consultants
Security Systems Engineers
Security Systems Advisors
Health and Safety Managers
Health and Safety Consultants
Fire and Safety Managers
Facility Managers
Architects
Project Directors / Managers
IT Directors / Managers
IT Consultants
Sales Directors / Managers
Export Directors / Managers
Fire Brigades
Civil Defence
Police Forces
Armed Forces
Military
Defence
Law Enforcement
Airport Managers
Aviation Security Managers
Engineers
MEP-Engineers
Agents
Distributors
Commercial Security and
Information Security
Commercial Security
The largest product section!
Information Security
The latest section!
IMS Research remains confident that demand for CCTV and video surveillance equipment will
remain strong through 2013; growth for network video surveillance equipment sales in the
Middle East is forecast to exceed 25%.
The Information Security Section is a unique forum to focus on streamlined products and services for your target
audience to visit:
• Internet Security, Anti-Virus Software, Anti Spam Filters, Content Monitoring, Digital Signature
Development of Commercial Security - Number of exhibitors
• Hardware and Data Security, Identity Tokens, Back-up / Recovery Systems, Software Protection, Biometric
Identification Systems, Data Access Protection, User Rights Management
600
560
550
510
504
500
450
380
400
398
20% of Intersec visitors are interested in Information Security
441
417
347
350
300
250
221
200
150
100
50
2006 200720082009 20102011 2012 2013 2014
The world’s leading brands such as Assa Abloy, Axis, Bosch, CNB Technology, CP Plus, Dahua, EverFocus,
Flir, G4S, Genetec, Harco, HDPRO, Hikvision, Honeywell Security, JVC, Infinova, Milestone, Nedap,
Norbain, Optex, Panasonic, Proline, Samsung Techwin, Somfy, Sony, Tyco and others have already
confirmed their participation at Intersec 2014.
62% of Intersec visitors express great interest in Commercial Security
“We are now seeing more end-users from a wide variety of industries who are looking for the latest
technologies. Investments are increasing and end-users want to educate themselves even more.
Visitors’ interest in Commercial Security products in 2013
(all figures in %)
The organisers have certainly listened to us and we’ve seen improvements in the quality of visitors.
Monitoring & Recording Systems
56
Control & Surveillance Equipment
48
Access Control
48
Surveillance & Guarding Services
44
Intruder & Burglary Alarm Equipment
31
Mechanical Security Systems
Information Security
29
24
0 1020 30 405060
We also see a lot of technology providers here looking to integrate their solutions with ours and who
are overall becoming more active in the region.
As with all the exhibitions we participate in around the world, our stand is always busy, but especially
here at Intersec. Visitors are coming from all over the world and in that regard, Intersec has really
become global.”
AXIS Communications, Mr. Marwan Khoury, Marketing Manager, MEA
Fire & Rescue
Safety & Health
Fire & Rescue
The fastest growing section at the show!
A recent report by Frost & Sullivan stated that fire suppression product revenues in the Americas will
exceed USD 1 billion by 2016. They have recently affirmed that the strong drive to develop the Middle
East’s fire safety market will even exceed that and turn into a USD 1.12 billion industry.
Fire & Rescue reached more than 30% growth at Intersec 2013 compared to the 2012 edition.
Exhibitors in the Fire & Rescue section of Intersec 2013 included: Akron Brass, BSI, Bristol / Corodex,
Cooper, Draeger, DuPont, Fike, Hochiki, Komtes, LPCB, NAFFCO, SFFECO, Tyco, UTC Fire, Underwriters
Laboratories and many more.
Safety & Health
The only platform in the Middle East where
Safety & Health professionals meet!
The Middle East’s construction industry is forecast to deliver projects worth USD 500 billion by the
year 2015. This in turn will be reflected by an increased investment in more health and safety products
and services to help ensure safety at work. This will be influenced by the health and safety regulations
in the Middle East that have become increasingly stringent. The Safety & Health section at Intersec
offers you the unique opportunity to network with international professionals, global players and key
buyers from all industries related to the Safety & Health sector.
Exhibitors in the Safety and Health section of Intersec 2013 included: Ansell, ATG Gloves, Bata
Industrials, Honeywell, Karam Safety, LHD, PBI, Safetix, and many more.
“Intersec is the leading Fire and Security exhibition in the Middle East, when we were looking to better
promote ourselves as a single fire protection provider we couldn’t think of a better platform.”
Tyco Fire Protection Products, Ms. Jo Vause, Marketing Communications Manager
25% of Intersec visitors are interested in the Safety & Health section
39% of Intersec visitors are interested in the Fire & Rescue section
Visitors’ interest in Safety & Health products in 2013
(all figures in %)
Visitors’ interest in Fire & Rescue products in 2013
Safety at Work Equipment
(all figures in %)
Personal Protection Equipment (PPE)
70
Fire Prevention & Protection
48
Firefighting Equipment
47
Emergency Alarm & Warning Systems
Rescue Equipment
Government, Associations,
Education & Training
24
55
45
Environmental Protection at Work
34
Health at Work
Associations, Education & Training
26
20
0 1020 30405060
22
0 1020 3040 506070
“For the first time this year we brought together all the Honeywell businesses into one setting.
We find the show incredible, its bigger than last year with a very strong focus on fire, safety
and the security industry.”
“Intersec was really good. It is a very well organised, easy-to-follow event. The support we have received
has been excellent and everything has gone really smoothly.
We had quality people here which is exactly what we wanted. Straightforward business people – we had
customers, distributors and suppliers visit our stand and do business. We have met people from all over
the world and we will definitely be back.”
SFFECO Global, Mr. Belal M. Sayeen, Business Development Manager
Honeywell Safety Products, Mr. Omar Al-Bahiti, Marketing Communications MEAI
Homeland Security
& Policing
Homeland Security & Policing
A growing sector!
Aviation Security Market
Airports Council International (ACI), Q4 2012 statistics, ranked Dubai International Airport as the world’s third busiest
airport by international passenger with 13.5% growth from 2011.
• USD 57.7 million is the estimated aviation security expenditure by 2015.*
Homeland Security Market
•USD 86 billion to be spent by Middle East airports in expansion plans until 2025.*
•UAE’s defence budget is estimated at USD 43.3 billion by 2017, with an average of 13.6% increase
per annum.*
•Saudi Arabia’s Homeland Security market is forecast to grow to USD 97 billion by 2018 making it
the world’s second largest market after the United States.*
* Source: Business Monitor UAE Defence & Security Report, 2013
Perimeter Security Market
In the EMEA region, the Middle East and Africa were estimated to be the largest markets for perimeter
security, mainly due to instability in the region, airports’ expansion, construction, and oil & gas.
•Middle East and Africa dominate this market accounting for 41.6% of the entire expenditure.**
* Source: Frost & Sulivan
“Owing to our global expertise in the sector, Aviation Security is an integral part of our UAE vision. With the
introduction of more local airlines and new airports, the UAE aviation sector is a headline focus for us at G4S,”
G4S - Gold Sponsor of Aviation Security Summit at Intersec 2013, Mr. Mohamed Ezeldin, Managing Director
“The industry here, across the world it would seem, is growing. Everyone is coming here to show what they’ve got.
We’ve got really end-to-end security here, so we can start at the high end which is what we call critical infrastructure.
This is about protecting airports, refineries, chemical plants, borders, down to say protecting sports facilities, Olympic
villages, shopping malls, commercial centres, all the way down to homes.”
Honeywell, Mr. Norm Gilsdorf, President & CEO
•The world market for Perimeter Intrusion Detection Systems (PIDS) is expected to grow by 8% in 2014.**
21% of Intersec visitors are interested in the Homeland Security & Policing section
** Source: IMS Research
Armoured Vehicles Market
The global armoured vehicles market is also evolving, with a forecast of light armoured vehicles to outstrip
all other variants due to the ideal combination of protection and manoeuvrability. The UAE’s armoured
vehicle market has a potential to grow by 29% by 2022, which places it in fourth position worldwide
(Defence IQ).
Visitors‘ interest in Homeland Security products in 2013
(all figures in %)
51
Electronics
Detection
32
29
Physical Security
Armoured vehicles’ key markets growth in 2022**
Mobility (Land, Air, Sea)
(all figures in %)
Logistic Support Equipment
India*
57
Saudi Arabia*
32
USA
32
UAE*
29
China
29
28
Brazil
27
Turkey*
25
Other Middle East*
Australia
22
UK
22
0 1020 30405060
* Main visiting countries at Intersec
** Source: Defence IQ
Exhibitors in 2013: Jaguar & Land Rover, Streit Group, Carbon Motors, Tescon, MacMeillie, Mezcal and others.
Government Associations, Education & Training
26
20
19
Laboratory Equipment & Forensic Science
18
Optics
18
0 10 20304050 60
Intersec 2014 – Ascending the business ladder!
We grow with your success!
What to expect!
The Intersec Team values your presence at the show. To support you in your preparation, we are
offering all our confirmed exhibitors various marketing tools to promote their participation at Intersec.
Make the best of it!
1,000+ Exhibitors
22,000 Security Experts from the MENA region
9 Halls
44,000 Sqm of exhibition space
4 Distinct Show Sections
Free Marketing Tools
14 Country Pavilions from Bahrain, Canada, China, Germany, France,
Hong Kong, India, Italy, Korea, Singapore, Spain, Taiwan, UK and USA
Personalised E-card
Features of Intersec 2014
The Intersec Outdoor Demonstrations have become an integral feature of Intersec and will
include a range of interactive scenarios focusing on Fire Fighting, Rescue Operations and Law
Enforcement.
Your company is cordially invited to present your products outside the exhibition hall live and in full
action. Make use of this fantastic opportunity to engage with the visitors and the media.
Promotion Digital Portal is a simple online tool that
includes a variety of FREE marketing activities, that can be
downloaded or requested easily to communicate directly
with your clients and invite them to visit you at your stand.
The main Promotional Digital Portal
materials are:
Simple steps can be taken to create your personalised
electronic invitation that includes your logo and company
details, within a few minutes. It allows you to invite
your clients using Intersec’s branding, yet with your
personal touch.
Customised Print Invitation
As an exhibitor, you don’t have to worry about designing,
printing or following up with the delivery of your
invitations anymore, as we will do it for you! All you need
to do is place an order via the Promotion Digital Portal and
we will produce your customised print invitation that will
include your logo and stand number and deliver it to you
with the quantity that you request!
Web banners
Different sizes of Intersec web banners can be
downloaded, to integrate it on your homepage or your
online advertisements to highlight your presence at
the show.
PR
Use the power of Public Relations to increase your trade
show visibility!
Our in-house Public Relations officer runs a continuous
PR campaign throughout the year with increasing activity
closer to the show. Take advantage of our network of
media contacts and send us your product and show
related press releases to assist you in reaching a wider
audience. This is an easy way to ensure maximum media
coverage – in local newspapers and online.
Sponsorship opportunities
This is a great opportunity for a company to separate itself
from its competitors and stand out! As an exhibitor, you
can make an outstanding appearance at Intersec 2014 by
benefiting from our various sponsorship opportunities.
Contact us to maximise your return from Intersec!
Exhibitor’s Diary
Pricing Structure of Intersec
2013
Feb
Mar
Apr
Booking and payment
Make sure full payment is made 4 months
prior to the show opening
May Jun
July Aug Sept
2014
Oct
Nov
Dec
Jan
Jan
Jan
Jan
Jan
Jan
Jan
Jan
16
17
18
19
20
21
22
th
th
th
th
th
st
nd
Feb
USD per sqm
Row Stand (one side open)
395
Corner Stand (two sides open)
405
Peninsula / Head Stand (three sides open)
415
Island Stand (four sides open)
425
Second floor in double-storey stands
100
Outdoor Space
120
Book your Fairconstruction stand
Exhibitor Manual will be sent to you via email
Advertise and communicate your participation at the show
Submit your product launches, news,
accomplishments for the monthly Intersec
e-newsletter
Announce your participation at the show to the
media
Book sponsorship to improve your visibility at
Intersec
Submit any press releases to our PR department
for review. Newsworthy items will be uploaded
to our website
Book your flight and hotel
Order your Visitor Invitations (free of charge)
Inform your client database about your
participation at the show and send them Visitor
Invitations
Fill in your company details online for the Show
Catalogue Entry
Arrange appointments with visitors and other
exhibitors registered at the event
Stand assembly and show opening hours
Exhibitor Badges – Complete details online
Exhibitor Party – Complete details online
Hiring of additional services: Hostesses,
furniture, catering
Complete forms for stand requirements
(e.g. electricity, water, furniture)
Brief and train your staff
Stand Assembly – Space Only Exhibitors‘ access
from Jan 16 - 18
Stand Assembly – Shell Scheme Exhibitors‘
access from Jan 17 – 18
Intersec 2014:
Showtime Jan 19 – 21, 10am – 7pm
Exhibitor Survey – Please fill in the survey to
improve our show even more
Booking Form – Please rebook during the
show to guarantee your location
Show breakdown and stand disassembly*
Jan 21, 7pm – Jan 22, 12pm
After the show
De-brief your team
Measure your results
Follow up on all contacts
Reserve your stand for Intersec 2015
A new stand construction services department
at Epoc Messe Frankfurt!
Intersec is pleased to introduce this high quality service to our exhibitors exclusively, starting at USD 89 per sqm.
Fairconstruction is at your service with 10 different ready-made designs along with the flexibility of fulfilling your
complete design requirements – that’s the home advantage for you!
In addition to stand space as above, Fairconstruction is mandatory for all stand sizes up to 21 sqm. For
furniture requirements, please refer to the furniture list in the exhibitor manual. Please contact
fairconstruction@uae.messefrankfurt.com for further information.
New show layout with shorter distances!
Expertise in security exhibitions worldwide
The layout of Intersec 2014 has been improved to be more compact yet the largest in the region. The
two biggest sections, Commercial Security and Fire & Rescue, will now be directly opposite each other,
where the Safety & Health and Homeland Security sections will remain the same as the 2013 edition.
This is meant to reduce the distance between the halls, thus allowing visitors to spend their time more
efficiently at the venue.
With a portfolio of seven trade fairs under the global Intersec brand, Messe Frankfurt is
represented in the sector’s growth markets worldwide. Our events suit market demand
and global supply to create efficient trading platforms for your business.
For more information: www.intersec.messefrankfurt.com
Join Intersec 2014 and book your stand now!
intersec@uae.messefrankfurt.com
www.intersecexpo.com
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Bangkok, Thailand
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HALL 1
HALL 2
HALL 3
EXHIBITION
GATE
HALL 4
IBIS HOTEL
Taxi
drop off
Sheikh Saeed Halls
Trade Centre Arena
Saeed 1
Saeed 2
Taipei, Taiwan
Dubai, UAE
HAL
Multi-storey
car park
Multi-st
car parkorey
03 – 05 July, 2013
as
all
19 – 21 January, 2014
19 - 21 March, 2014
Buenos Aires, Argentina
Mumbai, India
Saeed 3
Ho Chi Minh City, Vietnam
TAXI / BUS
STATION
Dubai Metro
Commercial Security & Information Security
Safety & Health
Fire & Rescue
Homeland Security & Policing
10 – 12 October, 2014
27 February - 1 March, 2014
05 – 09 November, 2013
08 – 10 August, 2013
With special thanks to:
EPOC Messe Frankfurt GmbH
PO Box 26761, Dubai, UAE
Tel.+971 4 389 45 00
Fax+971 4 358 55 11
intersec@uae.messefrankfurt.com
www.intersecexpo.com