Photographer: David Fincher / Model: Rooney Mara / Shot on RED

Photographer: David Fincher / Model: Rooney Mara / Shot on RED EPIC®
“I feel I should call up Film on the phone
and say, I’ve met someone.”
— Steven Soderbergh, Director
“D
igital imaging is finally being attacked
and supported systemically. The EPIC is,
to me – the Model T of digital acquisition.”
— David Fincher, Director
“The incredible resolution and rich warmth of the
RED camera images allow me to go from shooting
covers for fashion magazines to shooting feature
films all with the same system. The RED camera has
changed my professional life.”
— Greg Williams, Photographer
“T
he RED camera’s beauty, flexibility, and
endless possibilities have made our transition
from still to film effortless and exhilarating.”
— Inez & Vinoodh, Photographers
Last year, while David Fincher was
shooting The Girl With The Dragon
Tattoo on RED®, Greg Williams was
using RED to shoot the cover of
Vogue Italia magazine. While
Peter Jackson was making The
Hobbit with RED, Inez & Vinoodh
were using RED to photograph
double page spreads for Vogue
Paris and shoot fashion videos
for Lady Gaga.
RED is the first and only true
“DSMCTM ” Digital Stills and
Motion Camera. That means you
can shoot a feature or a fashion
show, then simply extract the
perfect still from the footage. At
5K resolution, each frame is ready
for a double page spread or a
billboard.
The RED camera is built around
a modular foundation. There is a
central “brain” and the lens mounts
adapt to use Nikon, Canon, PL,
Panavision and Leica lenses. Even
brains are interchangeable, so you
can fully customize for each shoot
and always have the perfect
camera in the palm of your hand.
And as technology advances,
you only need to replace the
individual component, not the
whole camera. New sensors,
new recording media, new
modules – just upgrade whenever
and however you want to.
So is it an incredible motion
camera that takes great stills,
or is it an amazing stills camera
that shoots great motion?
The camera
that changed
cinema is
now changing
fashion.
They all have one thing in common.
Yes, it is.
Photos, posters and covers courtesy of: Steven Meisel, Greg Lotus, Cintia Dicker, Claudette Barius/Warner Bros., Walt Disney Pictures,
MGM, 20th Century Fox, Warner Bros. Pictures, Vogue, Esquire, GQ and Vogue Italia. RED EPIC,® Scarlet,™ REDCODE,® R3D,® Mysterium®
are all registered trademarks of RED Digital Cinema ©2012.
www.red.com