M E D I A K I T

M E D I A K I T
U N I Q U E
C O N C E P T
«I KNEW WHAT
AN AVERAGE
WOMAN WANTED».
AENNE BURDA
AMERICAN PSYCHOLOGIST ABRAHAM MASLOW,
while studying human psychology, has discovered some regularities
allowing him to create his so-called “hierarchy of human needs”.
According to Maslow, a human being satisfies his/her needs in a
strict order, and these needs themselves are ordered in a hierarchy
represented as a pyramid. Higher needs cannot be satisfied unless
and until lower ones are met.
TYPES OF
HUMAN NEEDS:
SELF-ACTUALIZATION
Creativity,
self-actualization
ESTEEM
Career development, achievement, esteem
LOVE/BELONGING
Care of others, attachment, love
SAFETY
Safe and comfortable life
PHYSIOLOGICAL
Hunger, thirst, sleep
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F A S H I O N
«FASHION IS NOT NECESSARILY
ABOUT LABELS.
IT’S NOT ABOUT BRANDS.
IT’S ABOUT SOMETHING ELSE
THAT COMES FROM WITHIN YOU.»
Ralph Lauren
2 SIMILAR DRESSES
TO BUY IN A SHOP
TO SEW BY YOURSELF
from RUB 3,500
from RUB 7,000
> Burda magazine
> Sewing machine/sewing in a salon
> Fabric and accessories
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www . burdastyle . ru
> 11,800,000 VISITS PER MONTH
> 400,000 UNIQUE USERS PER MONTH
> 350,000 PHOTOFORUM VISITS PER WEEK
> 20,500 REGISTERED USERS
> 7–8 MINUTES – AVERAGE TIME OF VISITING THE WEBSITE
> 40 PAGES – AVERAGE NUMBER OF VISITS PER SESSION
> MORE THAN 70% OF VISITORS BROWSE THE WEBSITE EVERY DAY
> GROUP IN ODNOKLASSNIKI SOCIAL NETWORK – MORE THAN
3,000 MEMBERS
> GROUP IN VKONTAKTE SOCIAL NETWORK – MORE THAN
5,000 MEMBERS
* According to LiveInternet, December 2014
> INTERESTING ARTICLES ABOUT
FASHION AND DESIGNERS;
> PRINT VERSIONS OF THE BURDA
MAGAZINE;
> USEFUL WORKSHOPS;
> BEAUTY, HEALTH, COOKING, FANCYWORK AND SEWING SECTIONS;
> PHOTOFORUM
The users of the website are both readers of
the Magazine and fans of stylish and creative
solutions – either in clothes and accessories, or
in home interior.
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M A G A Z I N E
I N
F A C T S
THE BURDA MAGAZINE has a very
wide audience aged 16–55. These
are the women for whom sewing
is not just a hobby, but a mean
of self-expression, a chance to
realize their creative potential and
to emphasize their unique style,
as well as to always look fancy and
to get enthusiastic reviews from
other people. Burda always inspires
creativity, gives self-confidence, and
it is proud of the love and trust of its
readership.
Coverage per issue:
Periodicity:
2 170 900
EVERY MONTH
Half-year audience:
Print run:
4 755 800
400 000 copies
Loyal audience:
Volume:
1 019 400
124–215 PAGES
Exclusive audience:
Copy price:
976 700
about
1/1 page rate:
Number of readers aged 16–34:
430 000 RUB withoat VAT
666 500 (32,3%)
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M A G A Z I N E
I N
F A C T S
> FOR OVER 25 YEARS, BURDA HAS BEEN ONE OF THE TOP
TEN WOMEN’S MAGAZINES IN RUSSIA.
> DUE TO ITS RELAUNCH IN 2009, THE MAGAZINE BECAME
MORE FASHIONABLE AND EMOTIONAL.
> BURDA ACQUAINTS ITS READERS WITH THE WORLD’S
LATEST FASHION TRENDS AND INSPIRES CREATIVITY
IN DIFFERENT AREAS OF LIFE: FASHION, ACCESSORIES,
DECOR, KIDS AND FASHION FOR STOUT WOMEN.
> IN EACH ISSUE READERS CAN FIND: SUBJECT SURVEYS,
BEAUTY SECTION, BEAUTY-NEWS, HEALTH SECTION,
FIRST-AID KIT, COOKING SECTION,
RAFFLES AND PRIZE DRAWINGS.
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A U D I E N C E
ReaDERSHIP
OF FASHION MAGAZINES IN RUSSIA
(NRS-RUSSIA 2014/2, DECEMBER 2013 –
­ APRIL 2014)
Magazine
AIR Average issue readership
Half-year readership
Cosmopolitan
4 918 100
11 092 200
Karavan istoriy
3 588 900
9 037 900
Burda
2 170 900
4 755 800
Dobrye sovety
1 496 600
4 645 600
Good Housekeeping
1 474 100
3490 700
CPT’ RUB
Karavan istoriy
181,1
Burda
184,3
Dobrye sovety
225,9
246
Cosmopolitan
421,8
Good Housekeeping
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A U D ie N C E
Burda
cosmopolitan
12
23
18
dobrye
sovety
18
18
housekeeping
Good
karavan
istoriy
(% of the half-year
audience of each magazine)
lOYAL READERSHIP OF WOMEN
AND FASHION MAGAZINEs IN RUSSIA
EXCLUSIVE READERSHIP OF WOMEN
AND FASHION MAGAZINEs IN RUSSIA*
36
dobrye
sovety
41
good
housekeepeng
31
(% of the average issue
readership of each magazine)
44
45
karavan
istoriy
Burda
cosmopolitan
* among all women monthlies
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A U D ie N C E
BURDA MAGAZINE readership IN RUSSIA
AGE
Cover
Cover%
Affinity Index = 100
(Russians 16+)
Total
2224
90,8
163
Women aged
25 – 34
396,4
18,3
170
Women aged
35 – 44
413,8
19,1
216
Women aged
45 – 54
444,2
20,5
225
Can afford food and clothes, but not expensive items
1094,1
50,4
106
Can buy expensive items/can afford
anything they need
894
41,2
99
Managers, individual business, (co-)owner
285,2
12,7
101
Specialists
457,6
21,1
138
White-collar workers
325,8
14,5
132
Blue-collar workers
401,1
17,9
80
Students
105,3
4,7
77
Housewives, young mothers
247,4
11,4
182
B
745
34,3
100
C
235,5
10,8
86
Family purchasing capacity
Social status
Income
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A U D ie N C E
BURDA MAGAZINE READERSHIP IN RUSSIA
Completely agree with the statement
Cover
Cover%
Affinity Index = 100
(Russians 16+)
I consider myself a creative person
429 000
15,1%
130
It’s better to stand out than to be like everyone else
502 100
17,7%
136
Today, it is important to have time to manage
several tasks at once
980 800
34,6%
124
I’m always looking for some new ideas to improve my home
759 000
26,8%
134
I’s important not to stop learning something
new over the lifetime
1 278 900 45,1%
133
I’s important for me to look young
568 400
20,1%
128
I often go shopping to raise my spirits
466 700
16,5%
144
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special
P R O J E C T S
> Advertorials <
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S pecial
P rojects
> Non-standard Formats <
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special
P R O J E C T S
> ad-specials <
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A d - specials
> TEASER OF CONTEST IN ADVERTORIAL
FORMAT (1/2 OR 1/1 PAGE)
> PRODUCT PLACEMENT IN
RELEVANT SECTION
> PRODUCT PLACEMENT
IN INTERNET SECTION
> CONTEST RESULT IN ADVERTORIAL
FORMAT (1/2 OR 1/1 PAGE)
> cross-media projects <
>teaser of contest on the main page
(the first screen)
>teaser of contest in social networks
>online contest / tes
>pr - article in a relevant section
>branding site / section
>video workshop / reviews
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R A T E S
D E A D L I N E
Size
Clean size
Rates (RUB)*
1/1 page 215x267 mm
430.000
Back cover
215x267 mm
545.000
Inside back cover
215x267 mm
465.000
Inside cover
215x267 mm
510.000
1/2 pade (vert.)
103х267 mm
260.000
1/2 pade (horiz.)
215х133 mm
260.000
1/3 pade (vert.)
73х267 mm 170.000
1/3 pade (horiz.) 215х87 mm
170.000
Junior spread
190x200 mm
530.000
Special placement
15%
Ad special
on request
Issue
Booking /
cancellation deadline
Material deadline
On sale
02/2015
08.12.14
15.12.14
29.01.15
03/2015
12.01.15
16.01.15
26.02.15
04/2015
06.02.15
13.02.15
26.03.15
05/2015
13.03.15
20.03.15
30.04.15
06/2015
09.04.15
16.04.15
28.05.15
07/2015
08.05.15
15.05.15
25.06.15
08/2015
12.06.15
19.06.15
30.07.15
09/2015
10.07.15
17.07.15
27.08.15
10/2015
07.08.15
14.08.15
24.09.15
11/2015
11.09.15
18.09.15
29.10.15
A D V E R T I S I N G
O N
www . burdastyle . ru
THE PLACEMENT OF ADVERTISEMENT BANNERS
FIRST SCREEN
SECOND SCREEN
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A D V E R T I S I N G
B u r d a
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www . burdastyle . ru
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S P E C I A L
E D I T I O N S | R A T E S
> Стоимость рекламной полосы 140 000 руб. (без НДС)
> стоимость обложек – 170 000 руб. (без НДС)
Спецвыпуск
BookingDeadline
On sale
Circulation
Академия шитья
23.12
30.12
04.02 70 000
Burda Plus/ Мода для полных
26.01
02.02
04.03 140 000
Easy Fashion/ Шить легко и быстро
24.02
03.03
01.04
120 000
Burda Plus/ Мода для полных
27.07
03.08
02.09 140 000
Easy Fashion/ Шить легко и быстро
24.08
31.08
30.09 110 000
Детская мода
23.03
30.03
29.04
120 000
Burda. Спецвыпуск.
Пэчворк 2014
Booking/cancellation
& materials deadline On sale
01/2015
24.02.15
18.03.15
02/2015
28.04.15
20.05.15
03/2015
01.09.15
23.09.15
04/2015
10.11.15
02.12.15
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E D I T O R I A L
S E C T I O N S
BEAUTY > Mascara of different colours | body care products with cinnamon, cloves, pepper, coffee, with the armona of gluhwein, chocolate etc
HEALTH > Antigravity-yoga and pilates
NOVELTIES FOR HOME > Baby goods
RECIPES > Children’s menu
BEAUTY > Hans cream (nutritious, protective, with extracts, vitamins etc) | Hair and weather impact: how rain, wind, snow, cold, temperature changes influence on hair
HEALTH > cough
NOVELTIES FOR HOME > Everything for the sewing
RECIPES > Crumpets and pancakes
BEAUTY > Shooting: perfume | 4 trends in make-up: trans, west, animation, illusion shades of lemon, mint, orange and marine palette plus nude look, military-image in khaki
colour and also style Twiggy) | fashionable sets of the spring-and-summer season + hair
dye (new shades)
HEALTH > obligatory examination once a year
NOVELTIES FOR HOME > Presents
RECIPES > fast dishes
M ay
BEAUTY > Cosmetic products for face, body and hair with the camomile extract |
Cream BB and CC and also other “sly” product of care+tone |
Clean of face: everyday (gels, foams, lotion), once a week (scrubs), deep cleaning (masks)+
salon procedure
HEALTH > disharmony of vessels
NOVELTIES FOR HOME > Clothes care
RECIPES > Meet Easter
BEAUTY > Deodorants, antiperspirants | anti-cellulite and modeling issues | Cosmetics
with Herbes de Provence: lavender, thyme, rosemary, marjoram, oregano, sage, basil, fennel, estragon, bay leaf
HEALTH > Lose weight by the summer
NOVELTIES FOR HOME > Review on tissues
RECIPES > Time to picnic
J un e
A p r il
M ar c h
J anu ar y
O F
Fe b r u ar y
P L A N
BEAUTY > Top-10 cosmetic products for holidays | Using of eye shadow: different liners,
eyeliner, kajals, pencils, felt-tip pens | Nail varnishs: overview of fashionable colours +
gold, silver, metal, crackle and others. Trends
HEALTH > Healthy legs
NOVELTIES FOR HOME > Clothes care
RECIPES > Summer salad, cold soups
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O F
E D I T O R I A L
S E C T I O N S
BEAUTY > Sunscreeners (overview or shootings) | Make-up: fuchsia and tint of nail varnishs, pomade, eyeshadows | Hair styles: beach and evening
HEALTH > The nature treats: phytotherapy and others
RECIPES > Berry dainty
S e p t e mb e r
BEAUTY > Micellar and thermal water, tonics, lotions and other remedies which soothe
the skin (remove redness, irritation, moisten dry and delicate skin) | Skin care preparations round eyes: creams, rolls, fillers, highlighters and correctors | Shooting: perfume
HEALTH > Teeth
RECIPES > Cook quick
October
BEAUTY > Hair-colours
Care for colored hair: shampoo, masks, issues for styling, oils
How to determine your skin type and take care of it
HEALTH > Everything about the gravedo
NOVELTIES FOR HOME > household appliances
RECIPES > Dishes of pumpkin
N ove mb e r
BEAUTY > Skin and hair care after sunburn: creams, lotions, oil, masks | Shower gel
HEALTH > Uneasy in the stomach
RECIPES > Fish and seafood
BEAUTY > Night beauty preparations for face and decollete | Shooting: scrubs, gommage
scrubs, exfoliants | Lips: how to emphasize the volume and make visually bigger thin lips.
Contours. Masterclasses with drawings (by schemes of putting)
HEALTH > Fight with tiredness
NOVELTIES FOR HOME > Review on tissues
RECIPES > Russian cuisine
D e c e mb e r
A ugu s t
J ul y
P L A N
BEAUTY > Shooting: perfume | Hairstyles for festives + make-up | Facial serum, decolette,
hair
HEALTH > Prepare our liver for holidays
NOVELTIES FOR HOME > Presents
RECIPES > Christmas table
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distribution
St.Peterburg and
Nath-West region
7,1%
Moscow and Central
region
37,34%
Dalnij Vostok
8,99%
1,51%
Ural
Sibir
Southern region
and Chernozemye
19,28%
8,04%
Povolzhje
13,13%
State
Region
Burda-01/13 %
State
Region
Burda-01/13 %
Moscow
Moscow Region
Central region
Moscow
Ivanovo
Moscow Region
Pereslavl
Rostov the Great
Smolensk
Tver Yaroslavl
33.59
0.25
1.15
0.01
0.02
0.12
2.09
0.11
Saint Petersburg
Northwest
Saint Petersburg
Arkhangelsk
Petrozavodsk
6.65
0.22
0.23
Povolzhje Dzerzhinsk
Kazan
Kirov
Nizhny Novgorod
Penza
Perm
Samara
Saratov
Cheboksary
Ufa
0.17
3.49
0.47
0.91
1.92
1.38
1.92
0.71
1.18
0.98
Ural
Chelyabinsk
Ekaterinburg
Kurgan
Tyumen
2.59
5.32
0.07
1.01
Southern Region
Chernozemye
Krasnodar
Makhachkala
Pyatigorsk
Rostov-on-Don
Astrakhan
Volgograd
Voronezh
9.28
0.15
1.37
2.01
0.29
2.09
4.09
Sibir
Barnaul
Irkutsk
Novosibirsk
Omsk
0.67
0.93
5.38
1.06
CIS CIS Latvia / Riga
Belarus
0.75
0.03
3.86
Dalnij Vostok
Vladivostok
1.51
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C O N T A C T
FOR ADVERTISING IN THE BURDA MAGAZINE
AND ON WWW.BURDASTYLE.RU PLEASE CONTACT US
TELEPHONE NUMBER +7-495-783-44-36
ADVERTISING SALES DIRECTOR
NATALIYA YAKOVETS
N.Yakovets@burda.ru
ADVERTISING SALES MANAGER
ANASTASIYA KULIKOVA
A.Kulikova@burda.ru
ADVERTISING SALES MANAGER
WWW.BURDASTYLE.RU
SVETLANA GARONINA
S.Garonina@burda.ru
LOOK FORWARD TO HEARING FROM YOU!
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