burda moden pattern

Aenne Burda was the greatest publisher
Of the XXth century, who has achieved a tremendous
success in business sphere, occupied by men.
Her way was a continuous struggle, which began
in a small house of an Offenburg railman and ended
in a crystal palace of the High Fashion World.
Her destiny is a proof for the fact, that
Is it always possible to go beyond any limits,
That the boundaries remain for those who create
them themselves!
The story of the Burda Media publishing house —
is a story of success of the woman who wasn’t
afraid to dream!
Германия
Италия
Чехия
Польша
Турция
США
Португалия
For 70 years, the magazine Burda inspired
dresses and women all over the world.
•
Burda Moden magazine
appeared for the first time
in 1949 in edition of
100 000 copies and
already, 1965 it had
edition of one million
copies
•
in 1979 the number was
more
than 2 000 000.
•
In 1987 the magazine was
published in Russian in
Soviet Union, and it was
the first magazine,
dedicated to the western
and world fashion.
Венгрия
Финляндия
The first cover of the
Burda magazine,
1950
Today the Burda Style magazine is
published in more than 20 countries
Германия
Бразилия
Франция
The Burda Style magazine
is unique and has no analogs in the whole world. With its
help any woman can make her wardrobe look stylish
and modern, as all the models in the magazine
correspond modern world fashion trends.
frequency:
circulation:
volume:
price:
Price of advertisement on 1/1 printed side:
One issue coverage:
*MMI Ukraine 2014/2 + 2014/3; age 16-65
Ralph Lauren
Completely agree with the statement
Cover
Cover Affinity Index
%
Like to create clothes themselves
I always look for new ideas for my home
It is important for me to look fashionable
44,69
56,05
76,41
58,16
44,69
0,66
0,66
0,6
1,08
0,66
It is important for me to look spick and span
I try to get with the latest trends in fashion
122,5
122,5
111,3
198,9
122,5
Her motto:
IT IS BETTER TO STAND OUT FROM THE CROWD THAN TO LOOK THE SAME
114,2 (Conv.Index)
*MMI Ukraine 2014/2 + 2014/3; age 16-65
AGE 25-55 years,
representing 76,3 % of thee audience
financially cashed-up and independent
(cashed-up, highly well-off)
67,1% of the audience
have high education
55,5 % of the audience
Women with career as a priority — 64%
Women with family as a priority — 60,5%
*MMI Ukraine 2014/2 + 2014/3; age 16-65
Readers’ audience of the Burda Style magazine in Ukraine
age
Cover
Cover%
Affinity Index
Women at the age of 25 -40
31 700
58
102
Women at the age of 41 – 54
29 430
76
136
FINANCIAL STATUS
Well-off
42 500
60
107
Medium
31 790
77
137
63
81
84
112
145
150
SOCIAL STATUS
Entrepreneurs
Housewives
Socecialists
MMI Ukraine 2014/2+ 2014/3; age 16-65
3 580
8 910
21 350
Interests of the Burda Style reader
Affinity Index
Family, children
293
Fashion, clothes, shoes
281
Спорт, фитнес
241
Education
213
Cosmetics, haircare
188
Travelling and rest
185
Cooking
174
Health
170
Economics, business, finance
Technics, electronics, communication
* MMI Ukraine 2014/2 + 2014/3; age 16-65
126
111
2
1
4
MAGAZINES AND SPECIAL ISSUES
98 000 READERS
BURDA ACADEMY
SEWING BOX
BRAND & CLIENTS
ORIENTED
Electronic address base
VK: 118 (new)
Facebook: 1506 (245% growth)
Burda Academy appeared in Ukraine in summer 2014 in Kyiv.
The corresponding format is successful in many countries
(Portugal, Russia, Brazil).
Burda Academy – is a community, where it is possible not only to
learn sewing, creating fashionable accessories, jewelry, elements
of home décor, but also to meet new interesting people with
common interests.
Audience: women 16-50 (the core 25-40).
Key directions:
• Fit and sewing
• Interior decor
• Self-made dolls
• Felt and thick felt
• Knitting
• Image
• Аself-made toys
• Scrapbooking
• Style
• Jewelry
• Embroidery
• Children crafts
Peculiarities:
• The fit and sewing course covers all basic sewing topics in general, using
patterns not only from Burda Style magazine
• The course is optimized for students with different level training
• Each student receives the Certificate of the graduate at the end of the
course
• Possibility to buy a gift certificate for the course and master-classes
To get more information and to take the course (095) 273-56-77
Magazine issue
description
coverage
on-sale date
Burda Knitting
Knitting
6 300
01.04.15
Burda Sewing academy
Sewing with patterns
13 000
15.01.15
Burda Plus Fashion for fatties
spring-summer
Burda Easy and fast way to sew
spring-summer
Burda Plus Fashion for fatties
autumn-winter
Burda Easy and fast way to sew
autumn-winter
Sewing with patterns
15 500
01.02.15
15 000
10.01.15
15 500
01.09.14
12 200
01.10.15
Burda Kid’s fashion
Sewing with patterns
13 000
10.10.15
Burda Knitting
Knitting
6 000
28.10.15
Burda Vintage
Sewing with patterns
8 000
November/Dece
mber
Burda Creazion 01
Knitting
7 000
14.04.15
Burda Creazion 02
Knitting
8 500
15.06.15
Burda Creazion 03
Knitting
7 000
25.08.15
Burda Creazion 04
Knitting
8000
19.10.15
Burda Creazion 05
Knitting
8000
14.12.15
Sewing with patterns
Sewing with patterns
Sewing with patterns
Special Burda issue «Creazion»
advert size
cut size
PRICE (UAN)*
1/1 page
215x267 мм* (+5mm bleed)
30 200
4th cover
215x267 мм (+5mm bleed)
39 450
3d cover
215x267 мм (+5mm bleed)
32 100
2nd обложка
215x267 мм (+5mm bleed)
36 700
1/2 page (vertical)
103х267 мм (+5mm bleed)
18 850
1/2 page (horizontal)
215х133 мм (+5mm bleed)
18 850
1/3 page (vertical)
73х267 мм
(+5mm bleed)
14 600
1/3 page (horizontal)
215х87 мм
(+5mm bleed)
14 600
addition to price for selling - 15%
special advertisement – upon the
request
*
Prices without VAT
TECHNOLIGICAL REQUIREMENTS!
Magazine issue
number
02/2014
03/2014
04/2014
05/2014
06/2014
07/2014
08/2014
09/2014
10/2014
11/2014
12/2014
01/2015
Date of
booking/cancellation
Date of
material
delivery
On-sale date
29.12.2014
08.01
30.01
29.01
05.02
27.02
26.02
05.03
27.03
26.03
02.04
24.04
30.04
07.05
29.05
28.05
04.06
26.06
25.06
02.07
24.07
30.07
06.08
28.08
27.08
03.09
25.09
01.10
08.10
30.10
29.10
05.11
27.11
26.11
03.12
25.12
BURDA UKRAINE
01033
Kyiv, Vladimirskaya St. 101,
Bld 2, 4th floor
Telephone.: +38 (044) 490 83 63
Fax: +38 (044) 490 83 64
www.burda.ua
SVETLANA SOVINSKAYA
Leader of advertising sales managers group
s.sovinskaya@burda.ua
ULYANA STEPNOVA
Advertising manager
u.stepanova@burda.ua