PRESS RELEASE earthTV offers live marketing to global destination

PRESS RELEASE
earthTV offers live marketing to global destination marketing
industry
It is possible you may have not heard of earthTV but almost everyone
recalls that short relaxing TV weather segment before news with views
from around the world. That is earthTV in a nutshell: globetrotting by
anyone from anywhere.
earthTV invites destinations world wide to benefit from its live destination
marketing service in a first presence in ITB Berlin 2016 in Hall 1.1 104c.
A virtual getaway?
Imagine! No, not referring to John Lennon’s song -although this tune can
set you in the right mood for the stunning visuals of earthTV- but
referring to the three and half year young company. Started by two
brothers passionate about visual media and travel. The Lohmann brothers
started back then with earthTV what is now the trend, Travel 4.0.
Unique editorial service
Although earthTV might seem like a tech company with all the tech talk
about HD live stream, their main focus remains editorial. “We utilize the
latest publishing technology to virtualise the world in its true colours”
says Nikolaus Lohmann CEO and Co-Founder describing earthTV, the
largest and most innovative global live camera network. “We want to
connect people, encourage them to explore and inspire the love for travel.
The proprietary earthTV System is the unique medium between our
cameras destinations and global media audience. Our growing network of
live cameras act like the eye of the viewer, everything our cameras
witness is available on all our platforms TV and online day and night all
year round. In a nutshell: the world is our studio, and we spend time and
focus to show how beautiful it is to everyone”.
What is Live Destination Marketing?
You might wonder. It does only take a camera to deliver a video of a
place but it takes more to connect people to it. Grasping the feel of the
place and bringing out its uniqueness and beauty, almost like you can
touch it, is the focus of live destination marketing.
But why live?
Because live is simply the most authentic reflection of any destination.
Think new media, think all new apps that are going live, think bridging
destinations with potential tourists. By going live you are walking the
shortest distance between a destination and travel lovers. earthTV offers
a 24/7 live online stream and peerless editorial coverage of each and
every camera destination.
What about TV?
Remember the weather TV segment mentioned in the beginning? thats
"The World Live" the most watched segment in the history of TV, leaving
viewers of all generations, places and cultures in Awe. Behind the
simplicity of this show is a mighty earthTV system that goes beyond
capturing the place to smart Showgenerators. earthTV offers destinations
a prestigious reach within this program.
And advertising?
earthTV also offers advertising of destinations across all online products
with dedicated landing-pages on earthTV‘s free virtual portal earthtv.com
or within the earthTV player (pre-roll video and power link banner) on
external partner pages.
Creative team
The Lohmann brothers background in visual media and editorial
technology as well as their real passion for travel have shaped the
company’s clear vision to be the virtual portal to the world, connect
people and encourage exploration and travel.
earthTV takes a fluid knowledge-sharing approach across the company.
The creative young team of technology experts, content production artists
and marketing professionals come up with big ideas and bring then into
being. This fresh company environment makes earthTV stand a unique
place in the travel industry.
----------------------------------------------------------------------------For further information please contact us:
Ayah Alsawaf
PR & Communications Manager
ayah.alsawaf@earthtv.com
+49 30 443 1942-13
earthTV network GmbH
Schönhauser Allee 6/7
10119 Berlin/Germany
www.earthtvnet.com
Note to editors:
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earthTV is a well known German-based video technology and
content production company owning and operating the only fixed
and permanent professional broadcast camera network around the
globe.
earthTV was founded on June 1st 2012 in Munich/Germany by
media entrepreneur brothers Nikolaus and Claudius Lohmann and
investor Bagel Group on the base of assets (including the brand
name “earthTV”) formerly owned by Telecast Media Group. In late
2013 publisher Karl Rauch Verlag acquired a 30% stake in the
company on a valuation of 10 million €. To this day Nikolaus
and Claudius Lohmann manage the company as CEOs.
The unique earthTV system is developed, produced and managed
in-house including but not limited to earthTV‘s own Cameras, Video
Cloud, Asset Management System, Showgenerator, API, Embedded
Online Players, Realtime Playout Servers for live television
broadcast and virtual travel portal earthTV.com.
earthTV captures 280 hours of video content every day from 40
cameras operated day and night across 26 countries and delivers
this content to 56 corporate clients in 21 countries on a constant
basis. In a second production cycle earthTV produces 300 short
programs every day in 10 different languages aired across 30 TV
channels and watched in 90 countries reaching 1.2 Billion viewers.
Recently earthTV launched the virtual travel consumer portal
earthTV.com offering unique advertising options targeted to the
earthTV views.