media kit 2014 media kit 2014

MEDIA KIT 2014
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OUR MISSION…
Kraft what’s cooking/qu’est-ce qui mijote is the go-to source
for the busy home cook seeking delicious, achievable ways to feed her
family. Wherever and whenever she needs inspiration, we’re there—with
easy meal ideas and recipes to make mealtime better.
We surround our reader with smart, relevant food ideas that help her manage her time and budget. Each of our
recipes are rigorously tested making us Canada’s trusted resource for recipes that work, every time.
For every occasion—from everyday to special gatherings, home cooks know that Kraft what’s cooking/
qu’est-ce qui mijote is there to make life taste better.
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content that lives
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Powerful brand that resonates with 360MM+ engaged consumers across multiple channels.
Massive scale and distribution – unmatchable integration potential.
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massive scale and reach
emails sent
(ENGLISH AND FRENCH)
1.5MILLIONviews
youtube
OVER
93
million
(combined)
3
20
NEARLY
1.2MILLION
unique
web visitors
465,000 likes
Facebook
+growing
Source: Kraft Canada Internal Analytics and PMB Fall 2013
*Combined English and French
(MONTHLY)
million
MILLION
MOBILE
advertising
impressions
SITE VISITS
annually
3,635,000
readers
**PMB 2013 Fall
PRINT MAGAZINE
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print assets
•
fast facts
•
editorial categories
•
integration
•
reach
•
canadian print
distribution
•
print rate card
•
publishing calendar
• ad specs
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Launched: January 2000
compelling content, trusted environment
Consumers turn to Kraft what’s cooking/qu’est-ce qui mijote for the solutions they need to create deliciously simple and
affordable dishes every day. Four times a year, we deliver seasonal recipes, meal-planning tools, step-by-step techniques and
more to empower over 1 million readers to create delicious meals. Every recipe is rigorously tested by the Kraft Kitchens
Experts, providing a trusted and highly relevant environment for your brand message.
Distribution National:
English: 800,000
French: 400,000
Issues: Spring, Summer,
Fall and Festive
FAST FACTS
Kraft what’s cooking:
Canada’s #1 women’s magazine* to reach:
Women 18-49
Women 25-54
Moms
Principal Grocery Shopper
AUDIENCE%REACH
1.4 million23%
1.5 million 25%
1.1 million
25%
1.5 million 25%
Kraft qu’est-ce qui mijote:
French Canada’s #1 women’s magazine* to reach:
Women 18-49
Women 25-54
Moms
Principal Grocery Shopper
AUDIENCE%REACH
472,000
33%
480,000
34%
327,00036%
483,000
30%
Kraft Kitchens
Kraft Kitchens Expe
rt
Susanne Stark
total readership: 3,635,000 English | 1,250,000 French
Source: PMB Fall 2013, Based on English Women 18+*Magazine set: CHE, CLV, FLR, FAS, ELLE, CH&H, SAH,
TP, Parents Canada, LLE, Cdn Family, Cdn Health + Lifestyle, HELLO
Source: PMB Fall 2013, Based on French Women 18+*Magazine set: Châtelaine. Coupe de Pouce, Ricardo,
Clin D’oeil, ElleQuebec, Les Idees, MOI & Cie, Chez Soi, Selection du RD, Decormag, LOULOU, Enfants
Quebec, 5 ingrediencts-15 minutes, Yoopa
Expert
Michele McAdoo
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editorial categories
The latest
On
Onthe
themenu
menu
In season
• Cooking Essentials:
Short recipes, tips and fun facts,
inspired by seasonal topics and
ingredients
• Everyday Eating:
Family-pleasing mains, sides
and desserts
• M ade in Canada:
Cooking with ingredients that are
grown or created in Canada
• Simple Entertaining:
Delicious ideas for get-togethers,
big and small
• Get Fresh:
Tasty ways to get the most out of
seasonal produce
• Fast and Easy Dinner Ideas:
Supper recipes that are ready
in a flash
• Cooking School:
A seasonal dish made simple with
step-by-step photos
• What’s New:
New products to make your day a
little better
• What’s Online:
A taste of the hottest recipes and
features across the Kraft what’s
cooking/qu’est-ce qui mijote
digital platforms
• Q uick Snacks and Desserts:
Handy ideas for fast-paced days
plus
• K itchen 411:
Our experts respond to reader
concerns such as how to keep a
cheesecake from cracking
MEDIA KIT 2014
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The expert team of content creators at Kraft can
seamlessly integrate your brand message into the
pages of Kraft what’s cooking/qu’est-ce qui
mijote. Tapping into our knowledge of the Kraft
consumer, our content team will develop highly
effective integration opportunities that support
your message while addressing readers’ needs—
precisely when they are looking for information
that is relevant to your brand.
print editorial
integration
opportunities:
E ditorial: Food and CPG products
can be highlighted within recipes,
preparation techniques and tips
hotography: Partner products can
P
be incorporated into photography as part
of the food display or environment
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put the power of Kraft Canada
to work for your brand
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MEDIA KIT 2014
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BUILDING REACH WITH RMI BRANDS Kraft what’s cooking
2.4 million women turn to Kraft what’s cooking for easy, affordable and helpful ideas in their kitchens. Build on the success of the Kraft what’s cooking
magazine brand and expand your exposure to 4.7 million women by adding the unique readers of Chatelaine, Today’s Parent and Canadian Health & Lifestyle.
REACH ACCUMULATION BY TARGET
30%
42%
46%
47%
44%
26%
39%
43%
44%
41%
23%
39%
37%
37%
37%
Kraft what’s cooking
Chatelaine
15%
21%
25%
25%
23%
Today’s Parent
Canadian Health & Lifestyle
Adults 18+
Source: PMB FALL 2013
Women 18+
Women 25–54
Moms
Pricipal Grocery Shopper
Women
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BUILDING REACH WITH RMI BRANDS Kraft qu-est qui mijote
837,000 women turn to Kraft qu’est-ce qui mijote for easy, affordable and helpful ideas in their kitchens. Build on the success of the Kraft qu’est-ce
qui mijote magazine brand and expand your exposure to 1.2 million women by adding the unique readers of Châtelaine and Enfants Quebec.
REACH ACCUMULATION BY TARGET
30%
44%
50%
50%
44%
30%
43%
49%
48%
43%
Kraft qu’est-ce qui mijote
21%
30%
34%
36%
30%
Châtelaine
Enfants Quebec
Adults 18+
Source: PMB FALL 2013
Women 18+
Women 25–54
Moms
Primary Grocery Shopper
Women
MEDIA KIT print
2014 distribution
canadian
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Kraft what’s cooking/qu’est-ce qui mijote
readers are well-balanced by province and region.
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total readership
Kraft what’s cooking 3,635,000
Kraft qu-est qui mijote 1,240,000
*PMB fall 2013
Distribution as of
Festive 2013
% = Kraft what’s cooking
% = Kraft qu’est-ce qui mijote
Yukon
Territory
0.1%
NORTHWEST
TERRITORIES
0.1%
NEWFOUNDLAND
& LABRADOR
3%
BRITISH
COLUMBIA
9.9%
0.1%
QUEBEC
ALBERTA
4.8%
95.5%
MANITOBA
12.0%
0.1%
5.6%
PRINCE
EDWARD
ISLAND
ONTARIO
SASKATCHEWAN
4.6%
50.9%
1.9%
0.6%
NEW
BRUNSWICK
3.5%
2.3%
NOVA SCOTIA
4.8%
MEDIArate
KIT 2014
2014
card ( GROSS )
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2014 national (english & french)
FREQUENCY
1x
3x
5x
Full Page (P4CB)
$33,763
$32,750
$32,075
Spread
$67,526
$65,501
$64,150
Half Page
$21,946
$21,288
$20,848
Third Page
$14,631
$14,191
$13,899
2014 Kraft what’s cooking (english)
FREQUENCY
1x
3x
5x
Full Page (P4CB)
$22,509
$21,830
$21,384
Spread
$45,017
$43,667
$42,767
Half Page
$14,631
$14,191
$13,899
Third Page
$9,754
$9,462
$9,266
2014 Kraft qu’est-ce qui mijote (french)
FREQUENCY
1x
3x
5x
Full Page (P4CB)
$11,255
$10,917
$10,691
Spread
$22,509
$21,834
$21,384
Half Page
$7,315
$7,096
$6,949
Third Page
$4,877
$4,731
$4,633
*Insert and outsert rates available upon request
TALK to your Rogers
One Call representative
about exclusive
integration opportunities
for your brand.
416-764-2836
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2014 Rate Card (GROSS)
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MEDIA KIT 2014
publishing
calendar
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FAST FACTS
print dates
2014
ad close
materials due*
Spring
Jan 10 ‘14
Jan 24 ’14Mar 14 ’14
• Kraft what’s cooking/qu’est-ce qui mijote
is published 4 times per year
Summer
Mar 14 ‘14
Mar 27 ’14May 16 ’14
• Rates are gross and include 4-colour
Fall
June 20 ‘14
Jul 3 ’14Aug 27 ’14
• No additional charge for bleed
in-home
• $ 2,000 plate-change fee for copy splits/
regional buys
FestiveAug 29 ’14Sept 12 ’14Nov 5 ’14
• Advertorials and inserts: Rates quoted
upon request
*Fractional materials are due 2 weeks prior.
Dates and rates are subject to change.
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• No coupons accepted without
prior approval
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• The Kraft what’s cooking/ qu’est-ce
qui mijote team reserves the right for final
approval of supplied advertisements for
creative content, advertisement selection
and placement in Kraft what’s cooking/
qu’est-ce qui mijote
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MEDIA KIT 2014
ADVERTISING
SPECIFICATIONS
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Advertising Information
advertising dimensions
WxH in inches
ad size trim live area/bleed safety
non-bleed bleed
Full Page 7.875 x 10.5 7.375 x 10
7.375 x 10
8.125 x 10.75
Full-Page Spread
15.75 x 10.5 15.25 x 10
15.25 x 10
16 x 10.75
One-Third Page Vertical
2.5625 x 10.5 2.0625 x 10
2.3125 x 10
2.6875 x 10.75
One-Half Page Horizontal
7.875 x 5.125 7.375 x 4.625 7.375 x 4.875 8.125 x 5.375
file submission
live matter requirements
• Submit FILES to:
• S et the offset setting to 0.167" when creating PDF/X-1A files so the standard trim, bleed and center marks
are included but not in the “live” image area or “bleed” area
https://meredith.sendmyad.com
• F irefox browser is recommended
• All non-bleed ads should be built to 100% of the non-bleed specs
• When establishing an account,
please observe the Minimum
Requirements to avoid
processing errors
• All bleed ads keep live matter a minimum of 0.375" inside the bleed dimensions on all four sides
• S ingle-page ads should be built to 100% trim size with the marks and bleeds option turned on. If ad bleeds,
extend bleed a minimum of 0.125" beyond trim. Keep live matter to a minimum of 0.25" inside trim dimensions
2. Choose “Send My Ad”
• Partial-page ads should be built to 100% of their actual trim size with the marks and bleeds option turned on.
If ad bleeds, extend bleed a minimum of 0.125" beyond trim. Keep live matter a minimum of 0.25" inside trim
dimensions
3. C
hoose publication: i.e.,
Kraft what’s cooking
• Spread ads keep live matter 0.25" away from either side of center or 0.5" total across the gutter. For spread ads with a headline
crossing over the gutter, contact production department if the visual spacing between words or letters is critical
1. Create an account
4. C hoose issue: i.e., Fall 2013
MEDIA KIT 2014
ADVERTISING
SPECIFICATIONS
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file specifications/
general guidelines
• Preferred format: PDF/X-1a
• Do not apply style attributes to basic fonts
• Acceptable format: PDF
• Include and/or embed all fonts, images/scans, logos and
artwork
resolution
requirements
• Vector (PDF/X-1A, PDF)
• 3 00 dpi/2400 dpi for
line work
• Do not nest PDF files in other PDF files
• Do not nest EPS files in other EPS files
• Use of illegal characters in file names will not be
accepted (example: &, /, -, ~, %, (,), #, ‘, $, etc. or
anything after the extension)
• Limit file name to 24 characters including the extension
questions and
proofs should be
sent to:
Meredith Content Center
Kraft what’s cooking/
qu’est-ce qui mijote (issue/date)
Attn: Julee Evans
1716 Locust Street, LS-227
Des Moines, IA 50309
Ph: 515-284-3531
Fax: 515-284-2709
julee.evans@meredith.com
• On 4/C ads, Pantone colors, other spot colors and nonCMYK elements must be converted to CMYK
• F our-colour solids should not exceed SWOP density of
300%
• To create a rich black, use 100% K and 60% C
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• C olour type, reverse type and/or line art should not be
less than 0.007 at the thinnest part of the character.
Single-colour type should be no less than 0.004 at the
thinnest part of the character
• To avoid low-res (soft type) or 4/C black type, type should
be built in Quark, InDesign or Illustrator and not within
Photoshop
• Reverse type should use a dominant colour (usually 70%
or more) for the shape of the letters. Where practicable
and not detrimental to the appearance of the job, make
the type in the subordinate colors slightly larger to
minimize register problems on the production press
• All supplied materials intended for use in Meredith
publications must be properly trapped and, when
possible, image trapping should be represented in the
accompanying SWOP proofs
MEDIA KIT 2014
ADVERTISING
SPECIFICATIONS
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retention of materials
Materials for all processes will be held for one year then destroyed, unless otherwise notified.
Meredith Corporation is a member of the DDAP Association and subscribes to and
supports all digital exchange standards developed by CGATS/SC6, the accredited
graphic arts standards committee.
proof requirements
• Advertiser understands that if it does not supply a SWOP-certified colour proof with colour
bars or if it supplies a colour laser proof, Meredith cannot guarantee a colour match to the
supplied proof and will print to the supplied file
• Supply a minimum of one composite SWOP-certified proof for color
• Proofs must be made from supplied file
• Proofs must be 100% of size and SWOP-certified
• F or an up-to-date list of SWOP-approved colour proofs, please visit www.swop.org
• C olour bars are required on all analog or digital halftone proofs
• Colour bars should include:
• SWOP colour bars at 100% size as found on SWOP Web site www.swop.org
• A solid and 25%, 50% and 75% tints of each process color. Solid overprint
• At least one gray balance patch (cyan 50%, magenta and yellow 39%)
• Two-colour overprints at 25%, 50% and 75% also recommended
• The colour bar can be a GCA/GATF Proof Comparator, or a GATF/SWOP Proofing Bar or
digital equivalent
• Proofs must indicate the proofing product or system used, pre-press supplier contacts and
information showing conformance to the Manufacturer’s Application Data
• Ad should be proofed on commercial-grade stock
• Proofing systems requiring line screens:
• C ommercial-grade stock uses 150 line screen
If the guidelines are not met,
the colour and quality of print
reproduction may vary. Proofs
that are not SWOP-compliant will
be referenced for content only.
Meredith will try to achieve a
reasonable match to
the supplied proof.
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GENERAL TERMS AND CONDITIONS
The applicable insertion order (to the extent it does not conflict with the terms hereof), the then current rate card of the publication(s)
to which the insertion order relates (“Publication”) and Publication’s then current advertising specifications are incorporated by
reference into these terms and conditions and are collectively referred to as the “Agreement”. The person(s), firm or corporation
contracting with Rogers Publishing Limited (“Publisher”) for the insertion of advertising in Publication, whether as principal
(“Advertiser”) or as agent (“Agency”), shall be deemed authorized for all purposes relating to the Agreement.
Rates and Commissions
(a) Publisher reserves the right to change its advertising rates
at any time. Rate changes shall be made at least 30 days in
advance of the closing date of the first issue to which such
rates apply. If a rate change is not acceptable to Advertiser
or Agency, it may, within 15 days of notification of such rate
change, cancel the Agreement without incurring short rate
charges (excluding multi-year discounts).
(b) Advertising rates are subject to the addition of applicable
taxes, including Goods and Services Tax (GST), Harmonized
Sales Tax (HST) and a Quebec Sales Tax (QST) where
applicable.
(c) Agency commissions equal to up to 15% of gross billings for
space, colour, position or special insert stock are payable
to recognized agencies only. Commissions are not payable
on extra mechanical charges, reprints, split runs and other
such charges.
(d) Publisher reserves the right to impose a late payment charge
of 2% per month (26.8% per year) from the date of the first
invoice until the date Publisher receives such amount in full.
(e) Invoiced amounts are payable at Publication’s office in Canadian
funds, or equivalent funds at the rate of exchange prevailing at
the time of payment.
(f) Publisher reserves the right to change the payment terms to
cash with insertion order at any time.
Cancellation
(a) Cancellation of the Agreement by Advertiser or Agency
is subject to Publisher’s approval, in its sole discretion.
Agreements for covers, special positions and inserts may
not be cancelled by Advertiser or Agency. No cancellations
shall be accepted by Publisher after the closing date for
advertising space. Short rate charges shall apply to all
cancellations by Advertiser or Agency.
(d) Any negotiated discounts are only applicable to and
available during the period in which they are earned.
Rebates resulting from any and all earned advertiser
discount adjustments must be used within 6 months after
the end of the period in which they are earned, and will
expire if unused during such period.
(b) Publisher may, at its option terminate this Agreement for the
breach of any term hereof. Upon termination for breach, all
charges incurred, together with short rate charges, shall be
immediately due and payable.
Billing and Payments
(a) All advertising copy is subject to Publisher’s approval and
Publisher may without notice and without liability reject,
discontinue or omit any advertising for any reason at any
time.
(a) Advertiser and Agency shall be jointly and severally liable
for payment of all invoices for advertising published in the
Publication(s).
(b) Advertiser and/or Agency shall pre-pay for its advertising
purchase except with approval from Publisher’s credit
department. If approved for credit, Advertiser and/or
Agency (as applicable) shall pay all amounts due upon
receipt of invoice.
(c) Publisher shall invoice Advertiser or Agency on a monthly
basis unless otherwise stipulated in order.
Advertising Materials
(b) The word “Advertisement” shall be placed above copy which
Publisher determines resembles Publication’s editorial
material or that is not immediately identifiable as an
advertisement.
(c) Publisher shall not be responsible for colour or colour trapping
or advertising copy that does not conform to digital Magazines
Advertising Canadian Specifications (“dMACS”). For further
information regarding magazine industry standards, please
refer to Magazines Canada www.magazinescanada.ca or
dMACS http://magazinescanada.ca/dmacs.php?cat=dmacs.
Proofing requirements may also be found on www.
rogersdigitalads.com under “Proofing Info”.
(d) Publisher may insert the advertising anywhere in
Publication in its discretion, and any condition on orders
or copy instructions involving the placement of advertising
shall be treated as a positioning request only and cannot be
guaranteed. Publisher’s inability or failure to comply with
any such positioning request shall not relieve Advertiser or
Agency of the obligation to pay for the advertising.
(c) Publisher shall not be responsible for errors or omissions in
any advertising materials provided by Advertiser or Agency
(including errors in key numbers) or for changes made to
such advertising after the applicable closing date.
(d) Advertiser and Agency agree that Publication shall be under
no liability for the failure, for any reason, to publish any
advertising or circulate any issue of Publication.
General
(e) Publisher shall not be obligated to return any advertising
material.
(a) If Agency has entered this Agreement on behalf of Advertiser,
Agency confirms that Advertiser has been provided with a
copy of the terms hereof.
(f) Any advertising published in Publication may, in Publisher’s
discretion, be published and archived by Publisher or
any anyone authorized by Publisher, as many times as
Publisher and those authorized by Publisher wish, in and
on any product, media and archive (including anything in
print, electronic or other form).
(b)This Agreement constitutes the entire agreement between
the parties with respect to its subject matter and
supersedes all prior agreements and understandings
relating to the subject matter. No changes to this
Agreement shall be effective unless made in writing and
signed by the party sought to be bound.
Warranties, Indemnities, Limitations
(c) For clarity, Publisher shall not be bound by any conditions,
printed or otherwise, appearing on Advertiser or Agency
contracts, orders or instructions which conflict with, vary
or add to these terms and conditions.
(a) Advertiser and Agency each warrant, represent and
covenant to Publisher that: (i) it has the full right and power
to offer the advertising materials to Publisher and to enter
into this agreement; (ii) the advertising materials do not
contain any defamatory, libelous or slanderous material
and will not violate any individual rights, including without
limitation, intellectual property rights, rights of privacy,
publicity or personality of any person; (iii) it has obtained
all consents, waivers, releases and rights necessary for
the use of such advertising materials published in the
Publication(s), as contemplated by each order.
(b) Advertiser and Agency shall be jointly and severally liable for
all content (including text, representation and illustrations)
of any advertising printed. Advertiser and Agency shall
jointly and severally indemnify Publisher, its affiliates and
their respective officers, directors, employees, contractors
and agents against any and all liability and costs including
any legal fees arising from a breach of this Agreement
and/or resulting from the publication of the advertising
materials, including without limitation, defamation, illegal
competition or trade practice, infringement of trademark,
trade name, or copyrights, and violation of rights of privacy,
property or contract.
(d) Neither Advertiser nor Agency may assign any rights or
obligations under this Agreement.
(e) Advertiser and Agency agree not to make promotional or
merchandising reference to Publication in any way without
the prior written permission of Publisher in each instance.
(f) No provision of this Agreement shall be deemed waived by
a course of conduct unless such waiver is in writing signed
by all parties and stating specifically that it is intended to
modify this Agreement.
(g) This Agreement is governed by and construed in
accordance with the laws of the Province of Ontario
and the federal laws of Canada applicable therein. Any
proceeding relating to the subject matter of this Agreement
shall be within the exclusive jurisdiction of the courts of the
Province of Ontario.
MEDIA KIT 2014
haut en couleurs
gâteau
arc-en-ciel
way up high
page 30
rainbow
layer cake
ENFIN LE
PRINTEMPS !
LES DÉLICIEUX
SECRETS DE NOS
BLOGUEUSES
divins desserts,
ultra crémeux
SPRING ’14 kraftcanada.com
PRINTEMPS 2014 kraftcanada.com
page 52
think
spring!
delicious secrets
from bloggers
our dreamiest,
creamiest desserts
CONTACt US
Advertising Office
For correspondence, space orders,
insertions and contracts, send to:
Advertising Sales Department
Kraft what’s cooking/qu’est-ce qui mijote
One Mount Pleasant Road,
11th Floor
Toronto, Ontario M4Y 2Y5
Whitney Grove
Director of Sales
T416-764-2845
Ewhitney.grove@rci.rogers.com
Terry Smith
Coordinator
T416-764-2836
Eterry.smith@rci.rogers.com