e - International Housewares Association
Transcription
e - International Housewares Association
the Highlights from the 2015 Show home + housewares experience Design + Innovation in Three Great Expos......4 23,000 Buyers From Around the World ......8 Generating Media Interest Globally ......10 www.housewares.org Find innovation at its best at the T ens of thousands of innovative new exclusive to housewares and vice versa; products from 2,123 suppliers Pantone’s Leatrice Eiseman offered her assembled from 47 countries made their annual take on color and design trends; debut at the 2015 Show March 7-10 at and IHA’s trend expert, Tom Mirabile of Chicago’s McCormick Place. The Show is Lifetime Brands, explored the changing the largest housewares-only fair in the consumer mindset and its effect on the world and 61,500 homegoods housewares industry. Mitt Romney, former professionals were on hand to explore governor of Massachusetts and the the 13 miles spread across 784,000 net 2012 Republican presidential nominee, sq. ft. (73,000 m²) of exhibit space. headlined the Annual Industry Breakfast. Owned and operated by the not-for- Special displays in the Hall of Global profit International Housewares Innovation showcased what is new and Association, the Show is the premier innovative in the world of home and housewares marketplace and attracts housewares. They included: Pantone professionals from over 125 countries. ColorWatch, Going Green, IHA More than 23,000 buyers flocked to Innovation Awards, Global Innovation Chicago to spot future best sellers Awards (gia) and the IHA Student and source products that will make Design Competition. their businesses successful in 2015 and beyond. Along with the four major expos -- Popular events included Sustain, Wired + Well and Global the Cooking Theater, Crossroads – the Show also Dine + Design, Clean, Contain + which hosted more than featured the Discover Design two dozen great chefs category highlighting the best demonstrating their designer products from around culinary talents, including the world; the Inventors Corner Rick Bayless, Chris Cosentino, Paula featuring inventors of smart, new home Deen, Ree Drummond, Lorena Garcia, and housewares creations; the Maker Duff Goldman, Aarón Sánchez, Ming Movement premiering in a special Tsai, Buddy Valastro and Fabio Viviani. display presented by The Grommet; and Globally renowned speakers discussed all things retail-related. From the convergence of housewares and 2 Global Design Points spotlighting the best of design-driven country pavilions from around the world. giftware to color/design trends and the The burgeoning presence of digital consumer mindset, the Show’s media was more obvious than ever. education sessions offered added value Exciting Twitter streams were for both suppliers and retailers. continually displayed on screens and A panel of suppliers and independent people directed themselves around retailers discussed how giftware is the Show according to social media emerging into realms that once were reports by other visitors, colleagues International Home + Housewares Show Looking Ahead to 2016! and the Show’s organizers. Social Media Central and the Digital Marketing Center provided resources and assistance for the entire supply IHA is excited to announce some new plans chain. Launched in Fall 2014, Inspired for the 2016 Show. First is a change to the Home, the industry’s new consumer Show look. With a new theme in store, the engagement initiative designed to Show graphics will reflect the innovation, market exhibiting IHA members’ design and architecture for which the products directly to the consumer, Housewares industry is known throughout made its Show debut next to Social the world. Media Central and the Digital Marketing Center. Second, Discover Design, the design destination at the Show, will proudly For suppliers who aren’t part of the International Home + Housewares Show, it’s time to check out one of the most important, and inspiring, housewares marketplaces in the world, while also indulging in all that the great city of Chicago has to offer. relocate to the North Hall. The new Welcome to the Show ..........................2-3 exhibitors from all Show categories in one Fashion-Forward, Innovative, Inventive and High-Tech: Discover Design Expo will encompass unique location, showcasing the best of the best in design, function and innovation. Welcome to the Experience. Dine + Design ..........................................4 Cooking Theater + Savor Home ..............5 Clean + Contain ......................................6 Inventors Corner ......................................6 2015 SHOW BY THE NUMBERS Wired + Well..............................................7 Buyers from Around the World..............8-9 Media Magnet ..................................10-11 ...from 125 countries – truly a Global Marketplace ...from 47 countries – representing the best brands and companies in the industry 2,123 Design Throughout the Show Hall of Global Innovation ......................12 Pantone ColorWatch ............................13 exhibitors 23k 784k buyers net sq. ft. ...of exhibit space in three buildings at McCormick Place – 13 miles of aisles Going Green ..........................................14 IHA Innovation Awards ..........................14 IHA Student Design Competition ..........14 gia Global Innovation Awards ..............15 Discover Design + Design Debut......16-17 Global Design Points ............................17 Exhibitor Services & Marketing Opportunities ...offering invaluable networking opportunities 61.5k attendees 1,000’s ...of new products for every room in the home Housewares Connect 365 ................18-19 IH+HS Mobile App..................................19 Marketing Opportunities ..................20-21 Housewares Charity Foundation ..........22 Chicago Retailing at its Best ................23 3 Dine + Design Expo Explore Fashion-Forward Innovative Homegoods T he Dine + Design Expo, located in the South Building, offers hundreds of the newest innovations and design-focused products for the kitchen and home. More than 1,000 companies are under one roof and demonstrate the best of the best for dining and entertaining. Dine + Design • Cook + Bakeware • Discover Design --Discover Design Gallery --Design Debut • Gourmet Food + Specialty Products/Savor Home --Home Entertaining --Cooking Theater 4 • Tabletop, Kitchen Essentials + Accents --Tabletop --Kitchen Tools + Accessories --Home Décor --Home Textiles --Giftware Entertain and Entice. Savor Life…Savor Home N estled between Discover Design and Tabletop in the Dine + Design Expo, smells beckoned in Savor Home, the entertaining destination centered around the celebrated Cooking Theater and part of the Gourmet Food + Specialty Products category. The aisles were filled with design-inspired wine accessories, gourmet food products and home entertaining themes and trends. Celebrity chefs demonstrated their culinary talents by cooking up their favorite recipes using products that could be found throughout the Show. Proudly sponsored by KitchenAid, Wilton Brands, Robinson Home Products and WellnessMats, performances were continuous all four Show days. If your product line is associated with a celebrity chef and you are interested in participating in the 2016 Cooking Theater, please contact Nancy Michael at nmichael@housewares.org 5 Clean, Contain + Sustain Expo Uncover the Most Inventive and Design-Focused Home Solutions T he Clean, Contain + Sustain Expo, located in the North Building, offers thousands of environmentally-friendly products that will optimize space, clean your home, decorate your bath and care for your pets. Clean, Contain + Sustain • Bath + Shower Accessories • Pet Care • Cleaning • Inventors Corner • Home Organization and Clothing Care • Global Crossroads Expo –OEM suppliers • Luggage Inventors Corner Located in the Clean, Contain + Sustain Expo, the Inventors Corner brings the raw edge of creativity to the Show. Here you’ll find 60 clever inventors showcasing their just-now-ready inventions, giving you the first look at some of the most ingenious minds at work. The Inventors Corner also features the Inventors Revue, where upstart marketers present their creations to a panel of experts and seasoned inventors offer presentations on how to succeed as an inventor. Exhibitors are encouraged to meet these emerging Edisons and see how their work will help drive the homegoods business in the years to come. 6 Wired + Well Expo Experience High-Tech and Innovation from Leading Global Industry Brands T he Wired + Well Expo, located in the Lakeside Center, showcases the best in innovative product trends for the mind, body and home. Join the best suppliers of energy efficiency, personal care, culinary expertise and hightech interconnected home products. Wired + Well • Household Electrics • Home Environment (air/water) • Kitchen Electrics • Home Healthcare • Floor + Carpet Care • Personal Care 7 23,000 buyers The Show attracts 99% of the top 150 U.S. retailers, representation from key retailers in 13 channels and 1,000’s of independent specialty stores throughout the U.S.: Department/ Specialty & Multi Stores Bed Bath & Beyond Best Buy BJ’s Wholesale Club Bloomingdales BonTon Cost Plus World Market Costco Crate & Barrel Catalog/Internet Design Stores Home + Hardware Amazon Museum of Contemporary Art, Chicago Ace Hardware Chef’s Catalog Cinmar Frontgate Do It Best Home Depot Cooking.com National Building Museum Cutlery & More NY MOMA Menards Gilt Placewares Orgill Groupon Goods SF MOMA True Value Hammacher Schlemmer Walker Art Center Lowes Harriet Carter Herrington Catalog Supermarket + Drug Ideeli Ahold USA King Arthur Flour Company Albertsons/Safeway JC Penney Kitchen Collection One Kings Lane CVS Thousands of stores including… Kmart Pampered Chef H-E-B Kohl’s Princess House Rite Aid A Cook’s Companion (Brooklyn, NY) Great News! (San Diego, CA) Kroger/Fred Meyer Walgreen’s Macy’s Publishers Clearing House A Cook’s Corner (Sterling, IL) Kitchen Art (West Lafayette, IN) Meijer Rue La La Broadway Panhandler (New York, NY) Kitchen Collage (Des Moines, IA) Nebraska Furniture Mart Seventh Avenue Whole Foods Nordstrom Vermont Country Store Value The Brooklyn Kitchen (Brooklyn, NY) Kitchen Kaboodle (Portland, OR) Pier 1 Imports Wayfair QVC Zulily Chef Central (Paramus, NJ) Kitchen Store at JK Adams (Dorset, VA) Dillard’s Gracious Home Sam’s Club Sears Shopko Sur La Table Target The Container Store Walmart Williams Sonoma 8 Independent Specialty Buying Groups Both major independent specialty buying groups are present… Gourmet Catalog HTI Bi-Lo/Winn Dixie Wegmans 99 Cents Only Big Lots Dollar General Family Dollar Five Below Fred’s HomeGoods Ross Stores TJ Maxx/Marshalls Tuesday Morning Cooks Corner (Green Bay, WI) Cook’s Warehouse (Atlanta, GA) Cooks’ Wares (Cincinnati, OH) Cook’s World (Rochester, NY) Fante’s (Philadelphia, PA) Kitchen Window (Minneapolis, MN) Peppercorn (Traverse City, MI) Sign of the Bear Kitchenware (Sonoma, CA) Todd & Holland Tea Merchants (Forest Park, IL) 14,900 8,200 61,500 2,123 U.S. buyers attendees from over 125 countries outside the U.S. professional attendees exhibitors 40% of the U.S. buyers are senior managers or owners 95% of the buyers report the 2015 Show a success International key buyers from more than 125 countries. Examples include: Ace International Hardware, (Indonesia, Panama) Almacenes Siman (El Salvador, Guatemala, Nicaragua) Amazon (Canada, Japan, UK) Asda (United Kingdom) Asplund (Japan) Auchan (France) Best Buy (Canada, Mexico) Betty Bossi (Switzerland) Brown & Thomas (Ireland) Canadian Tire (Canada) Carrefour (Turkey) Casa Palacio, El Palacio De Hierro (Mexico) Cemaco Nuevos Almacenes (Guatemala) Harris Scarfe (Australia) Home Centre (India, United Arab Emirates) Home Depot (Canada, Mexico) Home Retail Group (United Kingdom) Home Sentry (Colombia) House Of Fraser (United Kingdom) Howards Storage World (Australia) Sears (Canada, Guatemala, Honduras, Mexico) Shoppers Stop (India) Spinneys (Lebanon) Stockmann (Finland) Tchibo (Germany) Tesco (UK) The Loft (Japan) Hudsons Bay (Canada) The Warehouse (New Zealand) Inspiration (Denmark) Tilbords (Norway) John Lewis (United Kingdom) TJX (Canada, Germany, Italy, UK) Lakeland (United Kingdom) Leroy Merlin (Italy) Liverpool (Mexico) City Club Soriana (Mexico) Lotte (Korea) City Super (China, Hong Kong, Taiwan) Magasin (Denmark) Walmart (Brazil, Canada, Chile, Central America, Mexico) Williams et Oliver (Russia) Manor (Switzerland) Conforama (France, Spain) Coolblue (The Netherlands) Costco Wholesale (Australia, Canada, Japan, Korea, Taiwan, UK) Edeka (Germany) Ek/servicegroup (France, Germany) Media Saturn (Germany) Metro Cash & Carry (Germany) Monoprix (France) Myer (Australia) PriceSmart (Caribbean, Central America) QVC (Germany, Japan, UK) Etna (Brazil) Rewe (Germany) Falabella (Chile, Colombia) Robinsons (Philippines) Gourdo's (Philippines) Rustan's (Philippines) 9 http://www.dailyherald.com/article/20140406/entlife/140409142/ The Show: a Media Magnet T he Show generates intense interest among consumers. The global media covering the Show share insights about exhibitors and their latest products while creating more than 350 million impressions in the U.S. alone. Some of the most energetic Show coverage is coming from the large group of bloggers who eagerly share their discoveries with their ever-growing audiences. Here are a few examples of blogs and headlines that helped get the message out to information-hungry consumers. er A Sampling of the U.S. Consum Media in Attendance: www.goodhousekeeping.com/product-reviews/research-institute/international-home-show-2014 The Today Show (NBC) CBS News America’s Test Kitchen Fox News Channel Chattanooga Free Press Chicago Sun-Times Chicago Tribune Chicagonista Live HouseSmarts Sinovison The Wall Street Journal Bloomberg Tribune Content Agency Universal Press Syndicate Xinhua News Agency CNET Cook’s Illustrated Consumer Reports Consumers Digest About.com All Recipes America’s Test Kitchen Apartment Therapy Better Homes & Gardens Boston Globe Brides Cooking Light Country Living Crain’s Chicago Business Examiner.com Family Circle Fine Cooking Food Network Magazine Gate House Media Good Housekeeping Hearst Design Group HGTV Magazine InStyle Kin Community Kitchenboy.net The Kitchn MergerMarket Milwaukee Journal Sentinel Philadelphia Daily News Readers Digest Reviewed.com/USA Today Taste of Home The Nest/XO Group Think Glink Inc. Traditional Home Woman’s Day http://www.dailyherald.com/article/20140402/entlife/140409857/ Look at these and other Show highlights at www.housewares.org/show/media/video.aspx Download the "ih+hs 2015" mobile app to experience the Show year-round! 2015 Show in Review www.housewares.org/show/media/photos.aspx www.youtube.com/user/housewaresShow www.housewares.org/kc/ed/14.aspx Read www.housewares.org/blog/ T he News Center is a hub of activity, a place where media can find out the latest information on new products, demos and celebrity sightings at the Show. Exhibitors are offered an array of services through IHA to get their products in front of the editorial media and thus into the hands of consumers. The News Center is a terrific resource for exhibitors to get free publicity during the Show and to get their company information - via press kits - to media representatives. For the latest Show news and information, follow us on Twitter, LinkedIn, Facebook and YouTube. Go to www.housewares.org/networking to join us. 11 Finding Design Throughout the Show The Hall of Global Innovation houses five special displays in one area that provide an overview of color trends, visual merchandising excellence, the sustainability movement, the best-of-thebest in innovative products and the future of housewares through D esign can be defined in many ways, including cutting-edge, contemporary, form & function, energy efficient and environmental. One constant, however, is the central role design plays in the innovation and creation of Housewares products. The International Home + Housewares Show recognizes design’s critical importance in the housewares industry. We celebrate the idea that welldesigned products bring vitality to the market, offer better value to consumers and increase sales. Find design throughout the entire Show, and don’t miss these innovative displays and categories that emphasize its importance. student designers. 12 Pantone ColorWatch The housewares industry understands the importance of color. The Pantone ColorWatch display reveals Pantone’s forecast for the colors that will drive consumer purchases for the following year. Through IHA’s long-standing relationship with Pantone, this is a no-cost opportunity for your company to showcase your products that illustrate Pantone’s palettes. 13 Finding Design Throughout the Going Green Where sustainability and commerce intersect, the Going Green display educates the industry and brings recognition to products designed with a focus on sustainability. IHA Student Design Competition For 22 years, IHA’s Student Design Competition has celebrated the future of design through promotion of young, creative talent. This is a favorite spot for exhibitors to recruit new designers and find potential best-sellers. IHA Innovation Awards The IHA Innovation Awards honor exhibitors’ latest creations and cutting-edge products in 13 categories. Finalists are spotlighted in the New Product Showcases and the best-of-the best are featured in a display in the Hall of Global Innovation. 14 Show gia Global Innovation Awards View exceptional retailing excellence and superior visual merchandising by retailers from around the world. Look to these winners as potential customers. 15 Award-Winning Design From Around the World Discover Design: A destination category offering inspiration and innovation. Featuring over 100 companies from around the world, this category highlights high-end products and collections from Tabletop, Gift, Textiles and Home Décor that are driven by innovation and inspired by design. Exhibitors are selected by a panel of industry experts comprised of retailers, design journalists and peers. 16 Discover Design Gallery Exhibitors’ entries in the gia Global Innovation Awards for product design are showcased here for buyers and news media to view in a museum-inspired display. The gia award is an honor given to Discover Design participants and recognizes design excellence in housewares. Design Debut This design-incubator program allows new entrepreneurial exhibitors whose product demonstrates high-design and innovation to come and experience the International Home + Housewares Show. Global Design Points Country Pavilions With nearly 1,000 international exhibitors displaying innovative and design-focused products, there is a whole world to see at the Show. Global Design Points pavilions, located in both the North and South Buildings, showcase top design products and trends. Countries represented at the 2015 Show include Brazil, Hong Kong, Colombia, Italy, Japan, Thailand and Turkey. 17 Exhibitor Services & Marketing Opportunities: IHA offers marketing, promotion and public relations opportunities to make the most of your time at the world’s largest house wares marketplace 18 Housewares Connect 365 is IHA’s year- media are continually searching for round exclusive tool designed to help new product information. exhibitors reach maximum exposure. Be sure to update your listing Over one million searches were conducted on Housewares Connect 365 by buyers, consumers and news media for the 2015 Show. This number will grow throughout the year. throughout the year as buyers and www.housewares.org/housewaresconnect365 Search, plan and communicate your company story and product lines. Post product images, news releases and video to capture the attention of buyers, news media and consumers. Polk Housewares POLK HOUSEWARES Booth #: S3645 Category: wired+well 86606 19th Street Chicago, IL 60608 Phone: (312) 555-5500 Fax: (312) 555-5511 Toll Free: (800) 555-5555 www.polkhousewares.com Email: info@polkhousewares.com Public Relations VP/Director/Manager John Smith US Contact Mary Jones Non-US Contact Jim Black Speciatly Retailer Sales Contact Sally White Polk designs and manufacturers a wide variety of small appliances for the kitchen, as well as personal care products With a Housewares Connect 365 listing, exhibitors attract Buyers, News Media and Consumers • Feature your products and latest innovations • Use words, pictures, catalogs and videos • Generate interest in your company – tell them who you are • Easy to update, as often as you like – listing is year-round • FREE The International Home + Housewares Show • Plan for the Show...identify specials, new products, product demos and in-booth appearances • Include on-site contacts • Searchable by company, product, booth number and more! ih+hs 2015 Mobile App IHA offers a Mobile App that puts the power of Housewares Connect 365—and all its valuable information—in the palm of your hand. Designed for iPhone, Android and Blackberry, the mobile app allows attendees to: • Search companies, products, categories, brands and events • View product images, catalogs and links to YouTube videos • Download Show floor maps • Utilize all forms of social media, and more 19 Exhibitor Services & Marketing Opportunities: IHA is committed to providing excellent customer service to help exhibitors be 2015 Show Buyers List Specialty Retailer Program Exhibitors can create a mailing list Exhibitors can access a share of of over 23,000 potential U.S. and the $47 billion specialty channel Non-U.S. customers by downloading by participating in this program this free list of registered buyers from catering to the many specialty the 2015 Show. retailers at the Show myLeads Lead Retrieval Program IHA Press Events successful. We offer many no-cost or nominal fee marketing services and programs including press events, webinars and Show-specific opportunities to attract buyers and news media. Visit www.housewares.org/ marketing for more information. Exhibitors can double their effectiveness in following up on sales leads with a free lead retrieval unit, compliments of IHA. Exhibitors can add to their PR efforts by participating in these New York and London-based events, which attract housewares-focused consumer and trade editors. IHA offers four events including a Show Preview in January. The press events are a wonderful opportunity to show off new products to media focused specifically on housewares. 20 New Product Showcase These showcases, featuring the newest and most inventive products at the Show, are located in the Buyers Clubs in each building. All New Product Showcase submissions have a chance at winning an annual IHA Innovation Award. Special Events/ Product Demonstrations Promote your designers, celebrities, special media events and product demonstrations to attendees via Housewares Connect 365! Listings can be searched online and through the Show Mobile App. Don’t miss an opportunity to draw attendees to your booth. Ten days before the Show, all registered buyers receive an Innovation Alert email directing them to a list of innovative, new products in all categories. New Product Information Exhibitors are encouraged to continually update their new product information in their Housewares Connect 365 listing. Buyers and Media search this tool year-round. Marketing Webinars Series IHA offers an array of services and programs to help exhibitors reach buyers and news media. Most of these programs are free. Beginning in November, IHA will hold a series of webinars explaining in detail the services offered in the Exhibitor Marketing Kit. Don’t miss this informative hour to make the most of your Show ROI. 21 Housewares Charity Foundation Raises More Than 2.3 Million at Annual Gala A s spring was blooming in Chicago, the Housewares Charity Foundation (HCF) blossomed during its 18th annual gala on March 9 raising more than $2.3 Stephanie Izard, Girl & the Goat; Thomas Lents, Sixteen Restaurant; Mindy Segal, HotChocolate; Bruce Sherman, North Pond; and Takashi Yagihashi, Slurping Turtle. The million for charity. Proceeds from the event, held at reception was sponsored by Choose Chicago and Chicago’s Navy Pier, benefited The Breast Cancer Whitford Corporation. Dinner was a three-course meal Research Foundation (BCRF), the HCF’s legacy charity, designed by Tony Mantuano, chef/partner, Spiaggia along with Save the Children, an organization that Restaurant & Lounge. invests in childhood – every day, in times of crisis and for the future. Held annually in conjunction with the International Home + Housewares Show, this year’s gala honored The evening also included silent and live auctions, where Richard Baker, governor and executive chairman, guests bid on an extraordinary collection of relaxing get- Hudson’s Bay Company, and Brian Kelley, president and aways, dinners, unparalleled culinary experiences, and CEO, Keurig Green Mountain, Inc., as Humanitarians of sports and entertainment happenings. Offerings the Year. Co-chairs for the event were Phil Brandl, included trips to Anguilla, Mexico, and Provence, France, president and CEO of the International Housewares as well as a stay in the Hamptons. Association (IHA), and Ken O’Brien, senior vice president, merchandising, QVC, Inc. The Honorable Rahm Emanuel, mayor of Chicago, served as Honorary Co-Chair. For more information about the Housewares Charity Foundation, its honorees and its charities, please visit www.housewarescharity.org or contact Judy Colitz at The event was sold out with more than 1,200 attendees enjoying a cocktail reception featuring 10 tasting stations hosted by Chicago-based James Beard Foundation chefs, including Paul Kahan, Blackbird; Jimmy Bannos, Jr., The Purple Pig; Rick Bayless, Frontera; Rohini Dey, Vermilion; John Hogan, River Roast; Brian Kelley, Keurig Green Mountain, (left) and Richard Baker, Hudson’s Bay Company 22 jcolitz@housewares.org. Be Inspired by Chicago • Do a benchmarking tour and go shopping at innovative Chicago home and housewares retailers. • Enjoy live music at a blues or jazz club. • Experience a Chicago sporting event. • Explore top-choice museums. • See world-renowned architecture and spectacular attractions. • Visit some of the exciting neighborhoods... all full of life and character. • Have an excellent dinner… Chicago is one of the world’s culinary epicenters offering endless options from inspirational fine dining to great steaks, traditional American fare, Italian favorites and Mexican and Nuevo Latin cuisines. Bon Apetit! To plan your visit to Chicago and for information on Chicago home and housewares retailers, download the: • Experience Design + Inspiration in Chicago brochure • Chicago Retail brochure at www.housewares.org/attend/nonUS.aspx and visit www.choosechicago.com Where High-Design and Intelligent Innovation is on Display 2,100 Exhibitors from 6 Continents World-Class Education and Benchmarking Opportunities housewares.org/attend housewares.org/exhibit housewares.org/networking march 5-8 • chicago, usa 032715A/8000
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Layout 3 - International Housewares Association
The New Exhibitor Preview is conveniently located at the Show’s South Building entrance in Room S100.
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