Fall 2013 - Arizona School Boards Association

Transcription

Fall 2013 - Arizona School Boards Association
ARIZONA
SCHOOL
BOARDS
FALL 2013
ASSOCIATION
VOL. 43, NO. 4
On the Right Road
Getting the Arizona We Want
ASBA’s 2014 Political Agenda
The Demands of 21st-Century Leadership
PLUS... Introducing ASBA’s Arizona Education News Service
ASBAIT Mission:
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ARIZONA
SCHOOL
BOARDS
ASSOCIATION
Fall 2013
Vol. 43, No. 4
● DEPARTMENTS
● FEATURES
3
President’s Message
13
Arizona Education News Service
Come Together, Work Together, Stay Together:
Our Students’ Success Is Riding on It
14
ASBA in Pictures: County Meetings
17
Profile in Leadership
By Randy Schiller, ASBA President
5
Dr. Charles Lucero, Kingman USD
Viewpoints
No News Is Not Good News – So We’re Taking Action!
19
By Dr. Timothy Ogle, ASBA Executive Director
6
ASBA News
Linda Yazzie, Holbrook USD
22
By Tracey Benson, ASBA Director of Communications
9
ASBA Calendar of Events
25
Leadership Matters
21st-Century Leadership Demands
New Attitudes and Abilities
Profile in Leadership
Delivering the ‘Arizona We Want’
Will a research-based citizens’ agenda
become the litmus test for elected officials?
By Don Harris
By Karen Loftus, ASBA Director
of Leadership Development
28
Capitol View
ASBA Sets Its 2014 Political Agenda
and We Need You to Help Advocate
By Janice Palmer, ASBA Director of
Governmental Relations & Public Affairs, and
Geoff Esposito, ASBA Governmental Relations Analyst
31
Education and the Law
Stump the Lawyer:
Your Questions on Governance and Operations
By Chris Thomas, ASBA General Counsel and
Director of Legal and Policy Services
39
ASBA Affiliate Members
A gallery of photos from
ASBA’s 2013 County
Meetings begins on page 14.
1 ASBA Journal I Fall 2013
ARIZONA SCHOOL
BOARDS ASSOCIATION
● Officers
President Randy Schiller
President Elect Elaine Hall
Treasurer Jesus Rubalcava
Secretary Kathy Knecht
Immediate Past President Michael Hughes
● County Directors, Caucus Leadership
and NSBA Representatives
Apache Arnold Goodluck
Cochise Jeffery Crandall
Coconino Jerry Williams
Gila Barbara Underwood
Graham Dalene Griffin
Greenlee Kimberly Lunt
La Paz Harlow Harper
Maricopa Bill Adams
Maricopa Bonnie Sneed
Mohave Tom Duranceau
Navajo Linda Yazzie
Pima Jim Coulter
Pima Sara Mae Williams
Pinal Torri Anderson
Santa Cruz Pending appointment
Yavapai Barry Sharp
Yuma Marvin Marlatt
Hispanic/Native American Indian Caucus Eva Carillo Dong
Black Caucus David Evans
NSBA Pacific Region Director Cynthia Matus Morriss
● Staff
Executive Director Dr. Timothy Ogle
Director of Administrative Services Ellen White
Director of Communications Tracey Benson
Director of Governmental
Relations/Public Affairs Janice Palmer
Director of Leadership Development Karen Loftus
Director of Legal and Policy Services/
General Counsel Chris Thomas
Assistant Director of Policy Services Dr. Terry L. Rowles
Executive Search and Senior
Policy Consultant Steve Highlen
Policy Consultant Nick Buzan
Technology and Information Specialist Michael Barcia
Governmental Relations Analyst Geoff Esposito
Education Reporter Lisa Irish
Policy Technician Renae Watson
Member Services Coordinator Shirley Simpson
Secretary to the Executive Director Kristi Johnson
Administrative Secretary Jolene Hale
Administrative Secretary Sara Nilsson
Administrative Secretary Elizabeth Sanchez
Receptionist Lindsay Jenner
Publication Policy: Articles printed herein may be divergent in point
of view and controversial in nature. The materials published in each
issue represent the ideas or beliefs of those who write them, and
not necessarily the views or policies of the Arizona School Boards
Association. © 2013 by the Arizona School Boards Association.
Address all correspondence to:
ASBA Journal Editor
2100 N. Central Ave., Suite 200
Phoenix, AZ 85004
Phone: 602-254-1100; 1-800-238-4701
editor@azsba.org; Website: www.azsba.org
Annual subscription rate $24
Production and Design by S&L Printing & Mailing, Inc.
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2 ASBA Journal I Fall 2013
ARIZONA SCHOOL
B O A R D S A S S O C I AT I O N
Quality leadership and advocacy
for children in public schools
OUR MISSION
Promoting elected local governance of public
education and continuous improvement of student
success by providing leadership and assistance
to public school governing boards.
OUR GOALS
Provide model training and leadership emphasizing
best practices in public school governance.
Represent and advocate for the diverse interests
of public school governing boards.
Advocate the core beliefs and political agenda
as adopted by the membership.
OUR CORE BELIEFS
ASBA believes…
The basic life needs of children must be met
for them to succeed.
Meeting the unique educational needs of all students
must be the foundation of our school systems.
The governance of public schools must lie with locally elected
and accountable school district governing boards.
The accountability for student success is a shared
responsibility of the students, parents, governing board,
district staff and the community.
Public education funding must be broad-based,
stable and at a level that assures all students receive an
education that enables them to be successful.
State and federal mandates must be funded.
Knowledgeable and professionally trained governing board
members are fundamental for ensuring student success.
Learn more at www.azsba.org
l PresidenT’S Message
By Randy Schiller, ASBA President
Come Together, Work Together, Stay Together:
Our Students’ Success Is Riding on It
I
t seems like yesterday that I was sitting at the dais
during the ASBA Awards Banquet last December,
as then ASBA President Mike Hughes (Mesa USD)
addressed hundreds of school board members and school
administrators. He was sharing thoughts and appreciations
from his year as ASBA president, and I was contemplating
the year ahead, with a combination of nerves and eager
anticipation. Before I knew it, he was calling me to the
podium and placing the gavel in my hand. My wife and
children were in the audience. My favorite teacher from
high school was there. I was president of the Arizona School
Boards Association.
As I introduced myself and the vision I had for the
year ahead, I called on my fellow board members
from around the state to “work together for
success” – the success of our students, our
schools, our communities and our state.
And I cited governing board member
involvement in ASBA as an excellent
way of doing so.
I called on you to attend ASBA
workshops and conferences to learn
and network – and possibly meet a
new board member who you could
mentor. Serve on one of ASBA’s many
committees. Advocate as a member of the
Arizona Relations Network. Interact with
your county director. Participate in the Delegate
Assembly and have a voice in setting policy and the
direction of the association. Even joining us on social media
to network and share messages can be a powerful form of
participation.
Over the course of the year, it’s been my privilege to be
an ambassador for the association, meeting board members
at ASBA events near and far and encouraging this belief
that success is a shared responsibility among public school
leaders. But after this year as president, one thing more
than any other resonates with me about this idea of shared
effort. Education leaders alone can’t deliver success for our
students, or be held solely accountable for it. We know
education is a shared priority of the majority of Arizonans.
(See the article on page 22 for positive proof.) It also must
be a shared effort.
With that in mind, and as my year as president of ASBA
winds down, I leave you with this challenge: Widen the
circle. Let’s get more folks involved.
Invite, and even demand, that others step forward to
support the success of K-12 education in Arizona. Harness
the power and opportunities your role as an elected leader
carries, and reach out to other elected officials with a
message about what “we” must do. Find ways to connect
with business and civic leaders in your community and
dig into the synergistic relationship between strong public
schools and the health of our economy and
communities.
Here at ASBA, we’re taking steps
to widen the circle. Our soon-to-belaunched Arizona Education News
Service is a perfect example. This
statewide news service will not only
bridge the void in coverage of critical
education issues in our state, but also
reach Arizonans outside our traditional
circle of inf luence with information
about this topic of vital importance to
every one of us. (Learn more on page 13.)
With items like this on the horizon,
it’s bittersweet to be writing my last message as
president of ASBA. Thank you for an exceptional year and
this opportunity to serve. The relationships I have been
fortunate enough to have developed with members of the
ASBA Board of Directors (with true gratitude to my mentor
Mike Hughes), ASBA staff, and board members and school
leaders from around the state have grown my belief not
only in ASBA, but also what we can accomplish when we
work together – and ask others to join us.
In closing, I commit myself to practice what I have
preached: Come together, work together, STAY together
for success. The future of Arizona’s students is riding on the
promise that I will, that you will and that WE will.
Widen the
circle. Let’s
get more folks
involved.
3 ASBA Journal I Fall 2013
4 ASBA Journal I Fall 2013
● VIEWPOINTS
By Dr. Timothy Ogle, ASBA Executive Director
No News Is Not Good News –
So We’re Taking Action!
W
here do you get your news?
If you’re like a growing
number of Americans, it’s
not the newspaper or your local news
channel – or even a cable one, for that
matter. In fact, it may not be print or broadcast at all, but
rather online sources or even social media. And very soon,
it may not come from traditional news organizations at all.
According to the Pew Research Center’s tenth annual
report on the state of the media (“The State of the News
Media 2013: An Annual Report on American Journalism”),
the reporting power of traditional media is in dramatic
decline. It cites these statistics as proof:
Estimates for newspaper newsroom cutbacks in
2012 put the industry down 30 percent since its peak
in 2000 and below 40,000 full-time professional
employees for the first time since 1978.
In local TV, sports, weather and traffic now account
on average for 40 percent of the content produced
on the newscasts studied while story lengths shrink.
On CNN, the cable channel that has branded itself
around deep reporting, produced story packages
were cut nearly in half from 2007 to 2012.
Time magazine, the only major print news weekly
left standing, cut roughly 5 percent of its staff in
early 2013 as a part of broader company layoffs.
Arizona has seen similar trends. In but one example,
earlier this year The Arizona Republic, the state’s largest
newspaper, cut 29 members of its newsroom staff in a
single day.
In Pew’s estimation, “This adds up to a news industry
that is more undermanned and unprepared to uncover
stories, dig deep into emerging ones or to question information put into its hands.”
In response, the public is turning to other sources they
view as credible for news and information, and a new breed
of journalism is rising to fill the void. In fact, the trend
is so significant that the 2013 Pew report on the media
leads with this: “A continued erosion of news reporting
resources converged with growing
opportunities for those in politics,
government agencies, companies and
others to take their messages directly to
the public.” It goes on to add that these
“new players” are producing content about public issues by
“covering subject areas that would have once been covered
more regularly and deeply by beat reporters at traditional
news outlets—areas such as health, science and education.”
I am proud to say that the Arizona School Boards
Association is one of those “new players.” We have witnessed
what’s happened to traditional media in our state, identified
the need to keep education – identified in poll after poll
as a top priority for Arizonans – as a centerpiece of public
and civic discourse, committed resources, and harnessed
the potential of digital publishing and social media. And in
January 2014 we will launch the Arizona Education News
Service, an online news source for balanced, accurate and
concise reporting about K-12 education in our state that
will bring to life the issues and people who impact Arizona
education today. With direction and strategic leadership
provided by ASBA Communications Director Tracey
Benson, staffed by experienced, award-winning journalist
Lisa Irish, and supported by ASBA’s technology staff and
resources, the Arizona Education News Service, through
www.AZEdNews.com and AZEdNews e-weekly, will
deliver coverage of the educational progress of students in
the state, innovative teaching and leadership practices that
produce results, and news on legislative, legal and policy
issues and action related to K-12 education in our state. The
website will also be a hub for other state and national news
headlines, and timely and essential data and reports.
We hope you’ll embrace the Arizona Education News
Service as your trusted source for education news in Arizona,
and that you’ll encourage others in your personal, civic and
professional networks to visit the site, sign up to receive our
free, weekly e-publication, and join us on social media. (See
page 13 for these important details.) Together we can help
ensure that accurate and balanced information about K-12
education remains in the public arena and that this issue of
vital importance to all Arizonans is covered with the breadth
and depth it deserves.
5 ASBA Journal I Fall 2013
NEWS
New officers, bylaw
changes up for vote at
ASBA Annual Business
Meeting
ASBA Board of Directors
to welcome new and
veteran County Directors
in 2014
Each ASBA member board may send one representative
to vote on its behalf at the annual ASBA Business Meeting,
to be held Dec. 12 from 8 – 9:15 a.m. The meeting will
be held in Phoenix at the Biltmore Conference Center in
CONJUNCTIONTHE!3"!s!3!TH!NNUAL#ONFERENCE
Delegates will vote on two bylaw changes, the details of
which were sent to members in November, and select three
ASBA officers for 2013. The officers will serve for a singleyear term on the ASBA Board of Directors. The ASBA
nominating committee, which was chaired by Immediate
Past President Michael Hughes (Mesa USD), met on Friday,
Nov. 1, and has put forth recommendations for the following
individuals to serve as ASBA officers for 2014:
President-Elect: Jesus Rubalcava (Gila Bend USD)
Treasurer: Kathy Knecht (Peoria USD)
Secretary: Julie Bacon (Paradise Valley USD)
Rounding out the executive committee of the ASBA
Board of Directors for 2013 will be President Elaine Hall
(Sahuarita USD) and Immediate Past President Randy
Schiller (Phoenix Union HSD).
All member boards that intend to have a delegate
present to vote on these items at the business meeting should
complete the online delegate form no later than Dec. 2.
The form is available at www.azsba.org/delegate-form.
The following school board members were elected or
re-elected by peers in their county to serve two-year terms
on the ASBA Board of Directors as County Directors,
beginning in 2014:
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These seats will return to a normal two-year term
beginning in 2015.
)NDICATESREELECTIONORCONTINUATIONOFSERVICE
Use ASBA’s School Choice Week toolkit
to celebrate local, neighborhood schools
Last year ASBA introduced a National School Choice Week toolkit to provide Arizona public school leaders with
resources and inspiration to create high visibility for our local neighborhood schools, the number-one choice of the families
of nearly nine out of 10 Arizona students, during this celebration of parental choice. In 2014, National School Choice Week
is slated for Jan. 26 to Feb. 1. The toolkit includes data for framing the conversation, as well as specific ideas for taking
action in your community, such as spotlighting the choices students and families have within your district, thanking parents
for choosing your schools and district, creating opportunities for testimonials and unleashing school pride. To access the
toolkit, click on the School Choice tab at www.azsba.org/advocacy/resource-center.
6 ASBA Journal I Fall 2013
Segal honored with ASBA school law award
Susan Plimpton Segal received the John R. McDonald Award from ASBA
at the 37th Annual ASBA Law Conference on Sept. 5. This award was
created to recognize those school attorneys who advance public education
in Arizona.
Segal is a partner at one of Arizona’s oldest law firms, Gust Rosenfeld. Her
practice is devoted to education, municipal and public law. “We are very
proud of Susan,” said Rob Haws, the chair of the education law department
at Gust Rosenfeld. “Her receipt of this prestigious award is well deserved.
For over 25 years, she has been a passionate, tireless and effective advocate
for our public school clients, as our growing education law practice attests.”
Prior to joining Gust Rosenfeld, Segal was division chief in the public
advocacy section of the Arizona Attorney General’s Office, where she also
served as section chief in the education and health section.
“Only those individuals who have an exemplary track record of service to
Award winner Susan Plimpton Segal with past
their clients over a substantial period of time are considered and Susan Segal
recipient John C. Richardson (left) and Chris Thomas,
exceeds these requirements,” said Chris Thomas, ASBA general counsel
ASBA’s director of legal and policy services.
and director of legal and policy services. “Her service to her clients has been
remarkable. Whether in private practice, as district in-house counsel or as education section chief at the Arizona Attorney
General’s Office, Susan has given outstanding counsel to her clients and has served the greater cause of public education in
doing so.”
In presenting the award, the prior recipient, John C. Richardson of DeConcini McDonald Yetwin & Lacy noted,
“While Susan has always been an outstanding school lawyer, her time at the Arizona Attorney General’s Office is especially
worthy of our appreciation. Susan revolutionized the office to vastly improve its functioning to the benefit of public
education and school districts.”
Irish joins ASBA as education reporter
Name and Title: Lisa Irish, Education Reporter
Role at ASBA: I write stories on education issues of statewide interest and importance for the
ASBA’s new web-based Arizona Education News Service (www.AZEdNews.com), which will
launch in January 2014. (See page 13 for details.)
Professional Experience: I wrote closing market roundups at Wall Street Journal.com in
the early days, posted breaking news articles and put together slideshows at azcentral.com,
and managed web content for KTAR.com. For the past four years, I reported on crime, fire,
education and veterans for The Daily Courier in Prescott.
Education: I attended Arizona public schools, graduated from Paradise Valley USD’s Horizon
High School in Scottsdale, earned a bachelor’s degree in news-editorial and biology at Texas
Christian University, and a master’s in news-editorial from University of Missouri-Columbia.
Lisa Irish
Birthplace: New York, but I’ve lived in Arizona since I was 4.
Favorite Books: The Lions of Al-Rassan by Guy Gavriel Kay, The Graveyard Book by Neil Gaiman, The Martian Chronicles
by Ray Bradbury and The Cabinet of Curiosities by Douglas Preston and Lincoln Child.
Favorite Quotes: “Logic will get you from A to Z; imagination will get you everywhere.” –Albert Einstein, and, “If you
tell the truth, you don't have to remember anything.” –Mark Twain
Little Known Fact About Me: I’d rather fish, read, play with the kids or make something than shop for anything.
Why I Think Public Education Is Important: My grandfather left school when his father died to support his younger
brothers and sister, but wished he could have graduated. My mom taught second grade, and told my sister and me that we
were going to college long before we knew what college was. Public education helps us realize we can do more than we
think and gives us the tools to do it.
7 ASBA Journal I Fall 2013
Oracle’s Linda Thomas
named ASBA Advocate
of the Year
Linda Thomas, a first-term member of the Oracle ESD
Governing Board, has been named ASBA’s 2013 Advocate
of the Year. Thomas, recognized for her “communityoriented, grassroots activism and hard-charging attitude,”
received with the award at the ASBA-AASBO-ASA
Legislative Workshop on Nov. 8.
“Our advocacy award winner this year is a real fighter,”
said Geoff Esposito, ASBA’s governmental relations
Linda Thomas (Oracle ESD), far right, received the 2013 ASBA Advocate
analyst and leader of the association’s advocacy network.
of the Year Award. Joining her to present the award were, from left, Dr.
Tim Ogle, ASBA executive director; Elaine Hall (Sahuarita USD), ASBA
“A retired Air Force colonel who spent her whole life
president elect; and Geoff Esposito, ASBA governmental relations analyst.
around the military, Linda Thomas knows what it means
to serve. And although she may be new to her school board, she’s jumped in head first, building partnerships on her board
and a diverse coalition to fight for Oracle’s budget override.”
Thomas was also commended for attending each of ASBA’s lobby days in 2013, working on behalf of local candidates
who support public education, and bringing attention to issues that are important to her through her blog.
“These are the exact types of behavior that are critical to building the advocacy strength of our organization, and we
appreciate Linda immensely,” said Esposito. “Without the voices of our members speaking out loudly in their communities,
we would not be able to build the capacity necessary to effect the change we need in Arizona’s education policy.”
(Learn more about getting involved in ASBA advocacy efforts on page 28.)
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ASBA Calendar of Events
November 2013
28-29 Thanksgiving
ASBA office closed
December 2013
11
ASBA’s Telling Your Story:
Marketing and Communications
for Public School Leaders Workshop
Phoenix
11
Hispanic-Native American Indian
Caucus Golf Tournament
Phoenix
11-13
ASBA-ASA 56th Annual Conference
Phoenix
25
Christmas
ASBA office closed
January 2014
1
New Year’s Day
ASBA office closed
16
ASBA BOLTS Workshop
Tucson
20
Martin Luther King, Jr., Day
ASBA office closed
24
ASBA BOLTS Workshop
Phoenix
31
ASBA BOLTS Workshop
Flagstaff
February 2014
1-2
NSBA Leadership Conference
Washington, D.C.
2-4
NSBA Federal Relations Network
Washington, D.C.
17
Presidents’ Day
ASBA Office Closed
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602.510.3989 | tjtraaen@msn.com
www.TraaenandAssociates.com
9 ASBA Journal I Fall 2013
Board members recognized for commitment
to governance and leadership training
M
ore than 250 school board members were honored this fall with boardsmanship awards that represent
their commitment to being effective leaders. Awards are based on the hours of training received, and were
presented at the ASBA County Meetings.
This recognition is part of ASBA’s Academy of Board Development program, which is designed to equip board
members with the knowledge and techniques necessary to develop policies and practices to support the organization’s
instructional leadership role. This training program is based on attendance at workshops, conferences and other
training opportunities. Its objectives are to recognize board members for personal efforts toward improvement; to be
an incentive for voluntary board member training; and to promote the idea of better boardsmanship.
Participants in the Academy of Board Development program receive a certificate, plaque or pin upon completion
of each level within the program. Awards are determined annually based upon credits earned prior to July 1 each year.
Learn more about the core curriculum, earning continuing education units, and recognition for training at www.azsba.org/
learning-center/academy-of-board-development/
Certificate of Orientation
Richard Ahern, Agua Fria UHSD
Jamie Aldama, Glendale ESD
Torri Anderson, Maricopa USD
Kristel Ann Foster, Tucson USD
Melissa Avant, Sierra Vista USD
Lucy E. Ayze, Chinle USD
Michael Bahe, Piñon USD
Edward Barbour, Casa Grande UHSD
Brianna Barksdale, Congress ESD
Becky Barlow, Colorado City USD
Brett Barney, Benson USD
Judi Beckerleg, Grand Canyon USD
Bill Beecroft, Heber-Overgaard USD
Fern Benally, Kayenta USD
Susan Benjamin, Phoenix ESD
Ruth Bennett, Continental ESD
Daniel Blackson, Saddle Mountain USD
Deynice Bondurant, Chevelon Butte ESD
Marty Bowman, Window Rock USD
Autumn Boyle-Robinson, Topock ESD
Nubia Briceno, Union ESD
Jennifer Brimhall, Blue Ridge USD
Mathew Bullock, Peoria USD
Janet Busbee, Cave Creek USD
James C. Campbell, Morristown ESD
Janeane Candelaria, Florence USD
Pilar Carter, Pima USD
Jennifer Casady, Pearce ESD
Jeanne Casteen, Creighton ESD
Margret Celix, Miami USD
Anita Choate, Benson USD
Daryl Colvin, Gilbert USD
Cynthia Conner, Young ESD
Joanne Cook, CottonwoodOak Creek ESD
Julie Cozad, Amphitheater USD
J.D. Crawford, San Simon USD
10 ASBA Journal I Fall 2013
Cristy Crow, WAVE
Betty Cruz, Roosevelt ESD
Ian Danley, Phoenix UHSD
Julie Davis, Joseph City USD
Charleen Day, VACTE
Deanna M Day, Amphitheater USD
Don Debusk, Glendale UHSD
Virgil Denny, Piñon USD
Teresa Devine, Tempe ESD
Victor Diaz, Osborn ESD
Ken Dobson, Seligman USD
Tony M. Donlin, Superior USD
Diana Dunlap, Vernon ESD
Shirley Dye, Payson USD
Michael Eigenbrodt, WAVE
Frank Johnny Endfield Jr,. Whiteriver USD
Kathy Espinoza, Tempe ESD
Bertha A. Estrada, Tolleson ESD
Heather Farmer, Laveen ESD
Betty Fish, Toltec ESD
Victor Fontes, Santa Cruz Valley USD
Dorothy France, Tonto Basin ESD
Debbie Francis, Kingman USD
Christine Fredericks, Flagstaff USD
Paul Fulginiti, Maine SD
Denice Garcia, Cartwright ESD
Robert Garcia, Sunnyside USD
Sasha Glassman, Madison ESD
Carolyn Glenn, Bouse ESD
Michael Gordon, Clarkdale-Jerome ESD
Ruben B. Gutierrez, Pendergast ESD
Cherilyn Halls, Blue Ridge USD
Kevin Hartigan, Grand Canyon USD
Nancy Hawkins, Casa Grande UHSD
Todd Haynie, Thatcher USD
Therri Hearne, Quartzsite ESD
Carole Henry, Mohawk Valley ESD
Ruth Hernandez Diaz, Tolleson ESD
Gary Hicks, Humboldt USD
Scott Hicks, Prescott USD
Jake Hoffman, Higley USD
Yira Hoffmann, Yuma UHSD
Kathy Hoogerwerf, Vernon ESD
Jill Humpherys, Gilbert USD
Deanna Hunt, Vernon ESD
George Jackson, Scottsdale USD
Eileen Jackson, Catalina Foothills USD
Judee Jackson, Casa Grande ESD
Dr. Angel Jannasch-Pennell, Phoenix ESD
Paul Jensen, Liberty ESD
Rebecca Johnson, Chevelon Butte ESD
Christine Johnson, Fredonia-Moccasin USD
Cam Juarez, Tucson USD
Carl Keele, Ash Fork
Mary King, San Carlos USD
John King, Kyrene ESD
Gail Knight, Balsz ESD
Daniel Knudson, Colorado City USD
Eldon Larsen, Joseph City USD
Jason Little, Cottonwood-Oak Creek ESD
Laura Liuzzo, Litchfield ESD
Tracy Livingston, Peoria USD
William Longreed, Tuba City USD
Pedro Lopez, Cartwright ESD
Virginia Lopez, Toltec ESD
Sandy Lowe, Tempe UHSD
Anthony Lozano, Mingus UHSD
John Mackin, Prescott USD
Ella Mae Greasewood, Baboquivari USD
Chandra Mann, Antelope UHSD
Jeffrey McClure, Oracle ESD
Pat McEuen, Fort Thomas USD
Andrew McGibbon, Continental ESD
Ron McPherson, Valentine ESD
Brena Miller Wenden, ESD
Jennie Miller, Joseph City USD
Judy Moorhead, Globe USD
Vincent Moreno, Tolleson UHSD
Katie Morris, Grand Canyon USD
Myron Moses, Fort Thomas USD
George Nault, Bouse ESD
George Nerhan, Tombstone USD
Maria L. Neuman, Santa Cruz Valley USD
Bill Nolan, Willcox USD
Jennifer Ortiz, Casa Grande ESD
Dwayne Owen, Willcox USD
Robin Palmer, NAVIT
Larry Parker, San Simon USD
Barbara Perleberg, Scottsdale USD
Prido Polanco, Bisbee USD
Trescia Power, San Simon USD
Jim Quinlan, Payson USD
Morcelino Quinonez, Roosevelt ESD
Jill Reed, Fountain Hills USD
Kristina Reese, Higley USD
Richard Reyes, Santa Cruz Valley UHSD
Danielle Reynolds, Apache Junction USD
Bruce Ricca, Kingman USD
Lawrence Robinson, Roosevelt ESD
Rose Rope, Fort Thomas USD
Jerri Rose, Toltec ESD
Carlos Ruiz, Tanque Verde USD
Tiffany Russell, Mohave Valley ESD
Jeremy Saline, Pima USD
Moses Sanchez, Tempe UHSD
Annette Sexton Ruiz, Creighton ESD
Walter Shontz, WAVE
Lori Silk, Sierra Vista USD
Julie Smith, Gilbert USD
Melinda Sobraske, Bullhead City ESD
Amy Soucinek, Littleton ESD
Sarah Speer, Madison ESD
Patricia Staffnik, Concho ESD
Mary Sztuk, Pearce ESD
Linda Thomas, Oracle ESD
Marion Todecheene, Kayenta USD
Damon Trejo, St David USD
Shirley Turner Chaplin, Safford USD
Dorothy Tyler, NAVIT
Dolores Underwood, Casa Grande ESD
Ken Varga, WestMEC
Matt Varitek, Nadaburg USD
Freddie Villalon, Tolleson UHSD
Fernando Villegas, Somerton ESD
Chad Waltz, Agua Fria UHSD
Stephen Warner, Buckeye UHSD
Frank T. Waters, Colorado River UHSD
Derrence B. White, Balsz ESD
Certificate of Boardsmanship
Torri Anderson, Maricopa USD
Marilyn Cox, Fredonia-Moccasin USD
Ken Dobson, Seligman USD
Sarah Ells, Flagstaff USD
Susan Faubion, Santa Cruz Valley USD
Mary Garcia, Crane ESD
Kris Ham, Sahuarita USD
Kari Hoffman, Colorado River UHSD
Robert Horne, Pine Strawberry ESD
Penny Hubble, Chino Valley USD
Chris Isabel, Altar Valley ESD
Mary Jones, Valley UHSD
Gary Kemp, J. O. Combs USD
Randy Kinkade, Vail USD
Mark Lane, Paradise Valley USD
Laurie Lozano, Clarkdale-Jerome ESD
Dr. Ruth Ann Marston, Phoenix ESD
Katie Miller, St. David USD
Steve Pallack, Crane ESD
Jennifer Papworth, Avondale ESD
Rudy Santa Cruz, Isaac ESD
Jackie Speer, Tonto Basin ESD
Carm Staker, Humboldt USD
Mary Ann Wilson, Glendale ESD
Joy Young, Salome ESD
Susan Zibrat, Amphitheater USD
Associate of Boardsmanship
Bessie Allen, Piñon USD
Julie Bacon, Paradise Valley USD
Beth Brizel, Kyrene ESD
Bernadette Coggins, Kyrene ESD
Barbara Corral, Quartzsite ESD
Patti Coutre, Maricopa USD
Lita Dixon, Kayenta USD
Steve Dockray, VACTE
Maureen Erickson, Prescott USD
Ignacio Fernandez, Fowler ESD
Edward Gomez, Douglas USD
Karen Griffin, Yuma ESD
Denise Guenther, Florence USD
Paul Guy Jr., Chinle USD
Roberta Hadnot, Winslow USD
Barbara Harper, Bicentennial UHSD
Dustin Hartle, Vernon ES
Beth Hinton, Fort Thomas USD
Rory Huff, Payson USD
Paula James, Red Mesa USD
Patty Kennedy, Glendale UHSD
Karl Koenig, Yuma ESD
Mark Lane, Paradise Valley USD
Cindi Lofstedt, Heber-Overgaard USD
Darlene Lopez, Gila Bend USD
Laurie Lozano, Clarkdale-Jerome ESD
Martin Quezada, Pendergast ESD
Pam Reicks, Glendale UHSD
Bonnie Schroader, Dysart USD
Richard Showalter, Window Rock USD
Leona Smith, McNary ESD
Fern Soto, Somerton ESD
Bobbie Surber, Sedona Oak Creek USD
Monica Timberlake, Quartzsite ESD
Dean Wolcott, Osborn ESD
Pam Wolfe, Bicentennial UHSD
C.T. Wright, Fountain Hills USD
Joy Young, Salome ESD
Master of Boardsmanship
Mari Alvarado, Alhambra ESD
Melanie Beikman, Tempe ESD
Dr. Phillip Bluehouse, Ganado USD
Beth Brizel, Kyrene ESD
Aaron Buhler, St. David USD
Beth Carlson, Winslow USD
Sue Corbin, Osborn ESD
Barbara Corral, Quartzsite ESD
Kevin Daily, Flowing Wells USD
Lita Dixon, Kayenta USD
Maureen Erickson, Prescott USD
Robert Ethridge, Altar Valley ESD
Amelia Flores, Parker USD
Linda Gilbertson, Concho ESD
Paul Guy, Jr., Chinle USD
Ross Hobday, Lake Havasu USD
Lillian Hritz, Tombstone USD
Paula James, Red Mesa USD
Patty Kennedy, Glendale UHS
Tee Lambert, Washington ESD
William Lasonder, Blue Ridge USD
Joe Melchionne, Yuma ESD
Martha Natonabah, Page USD
Sharon Niehaus, Continental ESD
Carmelita Redsteer, Pinon USD
Sara Smith, Glendale ESD
Jim Thomas, Florence USD
Monica Timberlake, Quartzsite ESD
Anita Watchman, Sanders USD
First Cluster
Bill Adams, Washington ESD
Claudia Anderson, Vail USD
Judy Antone, Sacaton ESD
Brenda Bartels, Glendale ESD
Hal Borhauer, Peoria USD
Steven Chapman, Tolleson UHSD
Bob Dailey, Florence USD
Polly Hageman, Young ESD
Lillian Hritz, Tombstone USD
Patty Kennedy, Glendale UHSD
Kathy Knecht, Peoria USD
Susan Kramer, Douglas USD
Bill McNarie, Continental ESD
Barb Mozdzen, Chandler USD
Lorraine Nelson, Window Rock USD
Carmelita Redsteer, Piñon USD
Traci Sawyer-Sinkbeil, Dysart USD
Betty Thompson, Roosevelt ESD
Anita Watchman, Sanders USD
Shawn Watt, Litchfield ESD
W. John Williams, Altar Valley ESD
11 ASBA Journal I Fall 2013
12 ASBA Journal I Fall 2013
ASBA to launch statewide
education news service
I
n January 2014, the Arizona School Boards Association
executive director. “We hope our members will find it to
will launch the Arizona Education News Service, an
be a valuable resource, but we also would like school board
online source for balanced, accurate and constructive
members and district administrators to encourage others
journalism about K-12 education. The statewide service
in their networks, who may not be as closely connected to
will bring to life the issues and people that impact Arizona
education, to visit the site, sign up to receive our free, weekly
education today. News will be delivered through a
e-publication, and join us on social media. Together we can
combination of digital publishing, including the www.
help ensure that accurate and balanced information about
AZEdNews.com website and a weekly e-news publication
K-12 education remains in the public arena and that this
sent directly via email to desktops and mobile devices, and
issue of vital importance to all Arizonans is covered with the
social media.
breadth and depth it deserves.”
Coverage will focus on student achievement, funding,
The Arizona Education News Service is being led by
policy and reform, legislative and legal issues, and innovative
Tracey Benson, ASBA’s director of communication, staffed
teaching and leadership practices that produce results.
by experienced, award-winning journalist Lisa Irish (learn
Through concise and insightful Q&A-style interviews, it
more about Lisa on page 7), and supported by ASBA’s
also will introduce readers to Arizonans from all walks of
technology and administrative staff and resources.
life who are impacting education in the state.
Sponsorship and advertising opportunities will be
In addition to reaching readers directly through the
announced soon.
AZEdNews website and e-publication,
all original Arizona Education News
Service reporting will be available for
use by media outlets throughout the
state.
The AZEdNews website also will
serve as a hub for state and national
education news headlines, and timely
and essential education-related data and
reports.
The news service website will
debut in December and ASBA
members, other state and local
education leaders, policymakers
and members of the business and
civic sectors, will begin receiving
AZEdNews e-weekly via
email in January. Subscriptions
to the e-weekly are free and
interested individuals can join
the distribution list by visiting
wwwAZEdNews.com.
info@azednews.com
“Education is an issue
of vital importance to all
www.AZEdNews.com
Arizona, and our goal
is to make the Arizona
Education News Service
Beginning in mid-December, visit www.AZEdNews.com and
the state’s trusted source
click on Share Your Stories at the bottom of the home page
for education news,” said
Dr. Tim Ogle, ASBA’s
For questions, comments
or to submit a story idea:
To subscribe:
To share good news from your district:
To join us on social media:
facebook.com/azednews, twitter.com/azednews
13 ASBA Journal I Fall 2013
in
Pictures
County Meetings
1
Jazz musicians performed at the Pima County Meeting.
2
Board member Maria Neuman (Santa Cruz Valley USD)
is pictured with Santa Cruz County Superintendent of
Schools Alfredo Velásquez at the Santa Cruz County
Meeting.
3
ASBA Coconino County Jerry Williams (CAVIAT JTED)
with Dr. Paul Fulginiti (Maine USD), Judi Beckerleg
(Grand Canyon USD) and Christine Fredericks (Flagstaff
USD), who all received the ASBA Certificate of
Orientation.
4
From left, ASBA Mohave County Director Tom
Duranceau (WAVE JTED), ASBA Treasurer Jesus
Rubalcava (Gila Bend USD) and ASBA Executive
Director Dr. Tim Ogle joined Kari Hoffman (Colorado
River UHSD), who received the ASBA Certificate of
Boardsmanship award.
5
ASBA Treasurer Jesus Rubalcava (Gila Bend USD)
with Paul Guy, Jr. (Chinle USD), Leona Smith (McNary
USD), Paula James (Red Mesa USD ) and Dustin Hartle
(Vernon USD), who all received the ASBA Associate of
Boardsmanship award.
6
Maricopa County Superintendent of Schools Dr. Don
Covey addressed attendees at the Maricopa County
Meeting.
7
ASBA Executive Director Dr. Tim Ogle presented
an award to C.T. Wright (Fountain Hills USD) at the
Maricopa County Meeting.
8
ASBA President Randy Schiller addressed the audience
at the Santa Cruz County Meeting.
9
A Mountain Institute JTED student sculpture was on
display at the Yavapai County Meeting.
10
Elaine Hall (left), ASBA president elect, Barbara
Underwood (second from right), ASBA Gila County
director, and Dr. Tim Ogle, ASBA executive director,
are pictured presenting ASBA Certificates of Orientation
to (from left) Shirley Dye (Payson USD) and Judy
Moorehead (Globe USD) at the Gila County Meeting.
11
Student dancers performed at the Cochise County
Meeting.
12
Chris Thomas, ASBA general counsel and director
of legal and policy services, gave a presentation on
“The Role of Board Policy and School Governance.”
13
Chefs made fried plantains for attendees at the Navajo
County Meeting.
14
ASBA Pima County Co-Director Sara Mae Williams
(Baboquivari USD) spoke to the audience at the Pima
County Meeting.
14 ASBA Journal I Fall 2013
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15 ASBA Journal I Fall 2013
14
The A r izona School Boa r ds As sociation pr esents
Telling Your Story
A Marketing and Communications Workshop
for Public School Leaders
D e c . 11, 2013 | B i l t m o r e C o n f e r e n c e C e n t e r, P h o e n i x
Gaining and keeping the public trust isn’t just a destination;
it’s an everyday journey.
Doing a great job of educating students is no longer enough. In today’s competitive education environment, school boards and the
districts they serve must do a great job and relentlessly and strategically tell people about it.
Join us for this day-long workshop, presented by communications professionals and school district leaders as a pre-conference to the
ASBA-ASA Annual Conference.
Time
Session Title
7:45 a.m.
Registration and Continental Breakfast
8:25 a.m.
Welcome and Conference Overview
8:30 a.m.
The Board’s Role in Effective Communications
8:45 a.m.
The Competitive Environment – and What Parents Want
9:30 a.m.
What’s in a Name: Understanding and Enhancing Your Brand Identity
10:30 a.m.
Bringing Your Message to Life: Shaping Your District’s Identity through Storytelling
11:15 a.m.
Engaging the Village: Effectively Communicating through Citizen Committees
12:00 p.m.
Lunch
1:00 p.m.
Social Media and the Web: Five Things Public School Leaders Need to Know
1:30 p.m.
Get Your Message Out, Part I: Basics and Best Practices for Effective Presentations and Media Interviews
2:45 p.m.
Get Your Message Out, Part II: Interactive Training for Effective Presentations and Media Interviews
4:00 p.m.
Workshop Adjourns
4:30 – 7:30 p.m.
ASBA-ASA Annual Conference Kick-Off Reception/ Carnival Night Exhibitor Preview
(included with registration to Telling Your Story Workshop)
Register online today at www.azsba.org!
16 ASBA Journal I Fall 2013
● PROFILE IN LEADERSHIP
ASBA is pleased to feature recipients of the All-Arizona
School Board Award in the Profile in Leadership column,
which appears in every issue of the ASBA Journal.
Dr. Charles Lucero
KINGMAN UNIFIED SCHOOL DISTRICT
What governing board do you serve on?
Kingman Unified School District
What is your hometown?
Kingman
How long have you been a board member?
13 years
What books do you have at your bedside?
Whatever my children are reading or anything sports
related.
What/who inspires you?
My wife and children – they always guide me to bring out
my best!
What is your motto as a board member?
There are many difficult decisions we make as board
members, but if the foundation of a decision is based on
what is best for children, then you can never go wrong.
What do you consider your greatest
accomplishment as a board member?
Taking part in our high school’s graduation ceremonies
every year. It is an honor to congratulate and hand a diploma
to a graduating senior. I am confident our board has helped
prepare students for life-long success.
What is your primary pet peeve
as a board member?
School labels!
What is the reason you like
being an ASBA member?
ASBA allows me to stay informed about important legislative
and legal matters that affect our schools. The ASBA staff is
always available to board members for guidance and support.
What would you like your epitaph to say?
Here lies a great husband and father… who will be forever
an Arizona Wildcat!
What is your pie-in-the-sky vision for education?
Education is the great equalizer in our society. We must
strive to provide opportunities for underserved and
underrepresented students. Programs need to be funded
such as all day kindergarten, early outreach in our middle
and high schools, and adequate funding for rural districts.
What is your advice to new board members?
Remember, you work for the children of our community
– not the people who voted you into office. Always make
decisions that will allow your students to have a high quality
education and academic achievement.
17 ASBA Journal I Fall 2013
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18 ASBA Journal I Fall 2013
● PROFILE IN LEADERSHIP
Linda Yazzie
HOLBROOK UNIFIED SCHOOL DISTRICT
What governing board do you serve on?
I serve as an extremely proud member of the Holbrook Unified
School District, which serves a student population that is
diverse demographically and geographically. Our district
serves 2,100 students in a geographical area spanning 1,500
square miles, and encompassing over 10 local communities,
including communities in which our dormitory students
reside. We do a great job reaching out to serve the students
of rural Arizona.
What is your hometown?
Although I was born in Winslow, I come from Diwoozhi
bito’ which translates to Greasewood Springs. I have lived
in Greasewood Springs, a small community located on the
Navajo Reservation approximately 55 miles from Holbrook,
my entire life, even though I have spent a major portion of
my life in Flagstaff, where I was educated from kindergarten
through my post-graduate years at Northern Arizona
University. I resided in the Flagstaff Dormitory for my high
school years.
How long have you been a board member?
I have been a board member since the last millennium,
beginning in 1990. I am currently serving my 23rd consecutive year as a Holbrook USD board member.
What books do you have at your bedside?
The latest three books at my bedside are Foresight 2020 by
Jack Uldrich with Simon Anderson; Talk About Teaching!
Leading Professional Conversations by Charlotte Danielson;
The Scalpel and the Silver Bear, The First Navajo Woman
Surgeon Combines Western Medicine and Traditional Healing by
Lori Arviso Alvord, M.D., and Elizabeth Cohen Van Pelt;
along with several still in-progress books.
What/who inspires you?
My parents both were educators. My dad was one of the
Navajo Code Talkers and died when he was teaching fifth
grade. My mom taught kindergarten for decades before she
retired. Both my mom and dad provided the educational
foundation infused with culture, religion and family. These
two wonderful individuals inspire me to possess the drive
and passion for many things including education, health
care, politics and law.
Children, education, health and my family inspire me to
passionately pursue issues of equality and equity.
What is your motto as a board member?
Be responsive and accountable.
What is your pie-in-the-sky vision for education?
That one day, children everywhere, no matter what the
address or zip code they have, will receive the quality
education they deserve and will ultimately achieve whatever
they aspire to do in life.
What is your advice to new board members?
You will never cease to grow as a board member if your
passion is in the right place.
What do you consider your greatest
accomplishment as a board member?
My greatest accomplishment is developing a deep passion for
education throughout the years along with global awareness,
which led me to work toward a doctorate in education. I’ve been
a lifelong advocate for children and teachers, but even more I
promote technology in the classroom to take our children into
the 21st century. I am proud of our Indian Wells Elementary
School located out of town and the success of learning. My
longevity on the board is an accomplishment also.
What is your primary pet peeve
as a board member?
People with personal agendas versus agendas for the public
good.
What is the reason you like
being an ASBA member?
Everything I do, all the time I spend with my travels, meetings
and numerous committees, I do for our children, who are our
future. ASBA has offered opportunities for me to grow to help
our children.
What would you like your epitaph to say?
Here lies Dr. Salabiye-Yazzie. She lived a rewarding life of
stewardship and love for her family.
19 ASBA Journal I Fall 2013
56th
UASA
ASBA
Annual Conference
WORKING TOGETHER
FOR SUCCESS
D ec. 11- 13, 2 0 13 | B i l t m o r e C o n f e r e n c e C e n t e r | 24 0 0 E . M i s s o u r i A v e n u e , P h o e n i x
Conference Agenda
Wednesday, Dec. 11
8:00 a.m.
Hispanic-Native American Indian Caucus
Golf Tournament
8:30 – 4:00 p.m. Telling Your Story – A Marketing and
Communications Workshop
4:30 – 7:30 p.m. Annual Conference Kick-Off / Carnival
Night Exhibitor Preview
Thursday, Dec. 12, 2013
7:00 a.m.
7:30 a.m.
8:00 a.m.
Continental Breakfast
Registration
ASBA Annual Membership
Business Meeting
ASA Superintendents’ Division Meeting
9:00 a.m.
Entertainment
9:30 a.m.
Opening Ceremonies and
First General Session
Keynote Speaker: C. Ed Massey,
Immediate Past President of the National
School Boards Association
11:45 a.m.
Golden Bell Awards Luncheon
1:30 – 2:20 p.m. Breakout Sessions (choose from eight
sessions)
2:30 – 3:20 p.m. Breakout Sessions (choose from eight
sessions)
3:30 – 4:20 p.m. Breakout Sessions (choose from eight
sessions)
4:20 p.m.
Exhibit Viewing / Refreshments
6:00 p.m.
Reception
6:30 p.m.
ASBA Annual Awards Banquet
Friday, Dec. 13, 2013
7:00 a.m.
8:30 a.m.
10:00
10:50
11:00
11:50
–
a.m.
–
a.m.
Adjournment
“Wake-Up” Breakfast
Second General Session
Keynote Speaker: Dr. Michael Crow,
President, Arizona State University
Breakout Sessions
(choose from eight sessions)
Breakout Sessions
(choose from eight sessions)
A Vibrant
Exhibit Hall
Peruse more than 100 vendors and ask
questions, see demonstrations, find out
what’s new in products and services for
schools and enter drawings for exciting
prizes.
JOIN US FOR CARNIVAL NIGHT
EXHIBITOR PREVIEW
Kick off your annual conference
experience on Wednesday, Dec. 11,
from 4:30 – 7:30 p.m. in the exhibit
hall for carnival style fare, games and
entertainment!
Keynote Speakers
C. Ed Massey
Immediate Past President of
the National School Boards
Association
Adaptive Leadership:
Leading Through Change
Thursday, Dec. 12, 10:15 a.m.
Dr. Michael M. Crow
President of Arizona State
University
Education, Innovation and
Arizona’s Future
Friday, Dec. 13, 8:30 a.m.
Annual Award
Celebrations
Those honored through the 2013 ASBA Annual
Awards program will be recognized on Dec. 12, 2013,
at the ASBA-ASA Annual Conference. Join us for
presentations of the following:
Dec. 12, 9:30 a.m. – Conference Opening Session
» Jack Peterson Student Photography Contest
» Jack Peterson Scholarship
» Panfilo H. Contreras Honorary Scholarship
Dec. 12, 11:45 a.m. – Golden Bell Luncheon
Add’l meal tickets may be purchased for this event
» Golden Bell Awards
» All-Arizona and AASA Superintendent of the Year
Awards (ASA)
Dec. 12, 6:30 p.m. – ASBA Annual Awards Banquet
Add’l meal tickets may be purchased for this event
» Barbara Robey Lifetime Achievement Award
» Lou Ella Kleinz Award of Excellence
» All-Arizona School Board Award
» Honor Roll Award
» Total Board Award
» Master of Boardsmanship –
2nd, 3rd, 4th and 5th Clusters
Online Registration
REGISTER ONLINE Online registration for the
ASBA-ASA Annual Conference is now open at
www.azsba.org/annual-conference. Should you
require assistance with the registration process,
please call the ASBA office at 602.254.1100.
40 Breakout Sessions
Create your own learning path with breakout sessions
focused on issues critical to you. Learn from presenters
sharing their knowledge, expertise and experience
in sessions specially focused on the theme “Working
Together for Success.” Some of the topics will include:
»
»
»
»
»
»
»
»
»
»
»
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»
»
Expanding Learning and Increasing Student
Engagement: A Vision Built on the Afterschool
Approach
A Collaborative Path to Successful Implementation
of College and Career Ready Standards
A Community Partnership That Changed the Lives
of Flagstaff Students
Building Positive, Productive Superintendent –
Governing Board Relationships
Where Do You Find Highly Qualified Teachers?
Making the Data Work for You
Changing Policy 101: The Basics of Impacting
Legislation
Close Your School, But Not Your Doors: An
Innovative Approach to School Closures
OMG! What Will You Do When Your Teachers Want
MORE Resources to Implement the New Common
Core Standards?
Collaboration Between Schools and Industry for
Optimum Education and Industry and Workforce
Development
Going Green: How a Collaboration Between
Education and Business Created an Innovative
Program Linking M&O Savings and Student
Achievement
Cutting Edge Programs for Talented Students
Preparing Elementary Students for Higher Education
Four sessions featuring this year’s Golden Bell
Award winners will also be presented
Plus…
New Board Member Orientation Track
This track is designed for newly elected or appointed
governing board members seeking to gain a greater
understanding of the duties and responsibilities of
board service while earning the continuing education
units necessary to receive ASBA’s Certificate of
Orientation to Boardsmanship. The Certificate of
Orientation is the gateway to participation in ASBA’s
Master of Boardsmanship awards program through
ASBA’s Academy of Board Member Development.
Conference attendees must indicate their intent to attend
these sessions at the time of registration and attend
all sessions in the track to earn the ASBA Certificate
of Orientation to Boardsmanship. At the time of
registration, registrants for this track must also purchase
several essential publications, which will be referenced
throughout the sessions. Cost of the materials is $50.
Visit www.azsba.org/annual-conference for a
complete list of breakout sessions.
21 ASBA Journal I Fall 2013
Delivering ‘The Arizona We Want’
Will a research-based citizens’ agenda
become the litmus test for elected officials?
BY D O N H A R R I S, C O N T R I B U T I N G W R I T E R
I
n 2009, the Gallup Arizona Poll illuminated what
Arizonans want for their state. This fall, Dr. Lattie
Coor, the leader of the organization that commissioned
the poll, is travelling the state and using those findings
and three years of insights gleaned from community
conversations about them to recruit a broad range of support
for goals and actionable items in the eight priority areas
that emerged from the data.
As chairman and CEO of the Center for the Future of
Arizona, which he established in 2002, and a self-proclaimed
Pied Piper, Coor is on a mission to put into action poll
data from “The Arizona We Want” and insights from the
follow-up 2012 report, “The Arizona We Want 2.0,” which
includes input from more than 10,000 Arizonans who have
added their views to the initial poll. He also hopes to bring
them both to bear on 2014 elections.
In concert, the poll and follow-up report paint a
striking picture of what citizens think about life in Arizona
communities and what they want for the future.
“We knew we had conceptually a very powerful
instrument,” Coor says. “The Gallup Arizona Poll gave us
a lot to think about as we tried to organize an action plan.
We invited more people to take the poll so they could get
some sense of what it was asking and where their views
stood vis-a-vis the poll. We also invited organizations to
take the poll.”
(Arizona school board members will be asked to take
the poll between Dec. 2 and Dec. 16.)
Education surfaced as the top priority issue in the 2009
poll, and in “The Arizona We Want 2.0” it was deemed
the key driver of the Arizona economy. When it comes
to education, Coor says, “Arizona wants their students to
graduate high school, college and/or career ready. That is
the key hook to hang everything on. And secondly, they
want them to be measured by national and international
standards.”
Since 2009, the foundations for major improvements in
Arizona education have been laid, he notes, with the full
implementation of the Common Core Standards (recently
renamed Arizona's College and Career Ready Standards)
and the anticipated adoption of a new assessment by 201415 to measure students’ mastery of the more rigorous
standards. “The Arizona We Want 2.0” calls for adequate
funding for these steps. Although Coor acknowledges the
standards and assessments are the subject of continuing
debate, he believes they are an “actionable issue” when it
comes to rallying the public, particularly at election time.
Support for new standards and assessments are among
39 actionable items, honed from questions and observations
CIVIC ENGAGEMENT
Citizens want…
COMMUNITY
INVOLVEMENT
Increasing citizen
participation in all aspects
of citizenship
Citizens want…
A deeper sense of
community connection
INFRASTRUCTURE
22 ASBA Journal I Fall 2013
More “neighborliness”
HEALTH CARE
Leaders who understand
complex issues and work
across party lines
from poll-takers and participants, that Coor is now putting
forth during a schedule of 150 locally hosted town meetings
around the state – from Sierra Vista to Flagstaff - to outline
the details of what Arizonans want and encourage active
support.
Coor, who is the former president of Arizona State
University, says the reaction he has received from
policymakers, legislators and the education community
has been very positive. “That has led us to put in place an
actionable instrument called AZ Advocates,” he says. “We
are beginning to recruit lead organizations. One central
purpose is to ask – even insist – that every candidate for a
state-level office speak to all eight goals in their campaign.”
The Center for the Future of Arizona is seeking
partnerships with education sector organizations, Expect
More Arizona, Greater Phoenix Leadership, Southern
Arizona Leadership Council and chambers of commerce.
“What we ask them to do is use all of their instruments,
their house organs, their communications, their own
lobbying on whichever of the eight issues are important
to them, and tie it into asking candidates to speak to these
issues.”
Coor says he doesn’t object to the term “litmus test”
for political candidates regarding their positions on the
eight issues. “I think it is (a litmus test),” he says, “to
insist a candidate who runs for office should be expected
to tell citizens where he or she stands and how to seek to
accomplish these major issues identified by Arizona citizens
in the Gallup Poll.”
Dr. Tim Ogle, executive director of the Arizona
School Boards Association, praises the strategy of backing
and electing state officials and legislators who support
“The Arizona We Want” goals and says it is time to hold
candidates accountable. “‘The Arizona We Want’ clearly
shows that the hopes and desires of Arizonans are different
than the current results coming out of the state Capitol,”
Ogle says. “There is no alignment there.” He includes
policymakers and other state-level elected officials, too,
adding, “It’s bigger than just the state Legislature.”
Like Coor, Ogle has been on the road this fall. He has
been meeting with ASBA members in all of Arizona’s 15
YOUNG TALENT
JOB CREATION
SHARE YOUR THOUGHTS:
Take `The Arizona
We Want’ Poll
ASBA is partnering with the Center for
the Future of Arizona and the Arizona
We Want Institute to survey Arizona’s
school board members on their goals
and priorities for Arizona. On Dec. 2,
ASBA members will be sent a link and
password for accessing an online survey
identical to the poll Gallup administered
in 2009. The poll will close on Dec.
16. The results will be compiled and
compared to the full Gallup Arizona
Poll results. Findings will be reported to
ASBA members in early 2014.
EDUCATION
Citizens want…
High school graduates who
are “college-career” ready
Graduation requirements
aligned to national and
international standards
Customized education
to meet student goals
THE
ENVIRONMENT
AND WATER
23 ASBA Journal I Fall 2013
counties for the association’s annual County
Meetings – and he’s been talking about three
goals of ‘The Arizona We Want’ in particular:
education, civic engagement and community
involvement.
“We took the opportunity as we did our
county meetings around the state to reinforce
the important depth and breadth of ‘The
Arizona We Want,’” Ogle says. “Arizonans want
high quality education with civic engagement
and increased citizen participation. It’s almost
like ‘The Arizona We Want’ has given school
leadership teams a roadmap to success.”
Ogle says ASBA members “are very
Dr. Lattie Coor shared insights from “The Arizona We Want 2.0” with Arizona public
school leaders at ASBA’s Summer Leadership Institute in July.
encouraged about their own role in moving
education forward.”
Coor touts the value of the poll and the direction it provides. “That is the most valid, comprehensive expression of
citizen views that exists,” he says. “Party platforms and others don’t have it, and so rather than just cherry picking one or
two issues candidates ought to make clear to their constituents – the people they are asking to vote for them – their views
about implementing each of those eight goals.”
Where do we go from here? “We’re getting the word out,” Coor says, “asking school boards to bring the parents, their
own constituents, into it, particularly on issues of importance to them, and use ‘The Arizona We Want’ framework and the
validity it has to frame their issues, to become a partner in this.”
Coor adds: “I’m the Pied Piper spreading the word.”
About the writer: Don Harris is a Phoenix-based freelance writer and editor. He covers state education, school finance, legislative and policy
issues for the ASBA Journal and other statewide publications.
24 ASBA Journal I Fall 2013
● LEADERSHIP MATTERS
Karen Loftus, ASBA Director of Leadership Development
21st-Century Leadership
Demands New Attitudes and Abilities
“T
he Arizona We Want 2.0,” the recently
released report from the Center for the
Future of Arizona, is explicit in telling us
what Arizonans want and in laying out goals in eight key
areas based on the data. (Read more beginning on page 22.)
Without a doubt, the goals related to education and civic
engagement and community involvement provide marching
orders for locally elected governing board members. But
how do we attain what “we” want – as individual citizens,
as elected local leaders, as a community, as a state?
At this year’s ASBA County Meetings, Executive
Director Dr. Tim Ogle discussed the goals of “The Arizona
We Want 2.0” and shared findings of a study by Achieve
Global that aimed to articulate the leadership shift that
will be required to attain our goals as 21st-century leaders.
According to the findings published by this employee
development and consulting firm, leaders must spend less
time focused on the basic business of the organization –
the school district, in our case – and more time focused
on other new, but now fundamental elements of leadership
that directly inf luence the outcomes of our boards, districts
and schools.
Business
Business
Reflection
All Else
Society
Diversity
People
Ingenuity
Leadership Shift
Business
There are three concepts that encapsulate for me the business competencies needed by a 21st-century leader.
The first, adaptability, is about keeping a keen eye toward changing business conditions. How is your community
changing? What types of local businesses are starting up or shutting down? Are student or family demographics changing
in your schools? Are your technology needs different today than they were three years ago? Is your school or district being
competitive?
Data analysis is the second necessary competency. Of course, this assumes (a) you know what type of data to mine, (b)
your school administration has a means of compiling the data, and (c) they have the bandwidth (time and aptitude) to do
the analysis. Data is one of the best objective measures of program success. As such, I encourage you to plan for it when you
start a new program or initiative.
In another industry I would call the final area “managing customer acquisition and retention.” For school boards, this
translates into two distinctly different targets – district/school staff and the students in our classrooms. For both staff and
students, the goal is to be proactive in implementing a plan, managing actions to attain those desired levels of growth and
retention, tracking the data to determine your district’s success, all while having a culture that encourages people to stay in
your district/school.
25 ASBA Journal I Fall 2013
People
I doubt anyone can disagree that working well with people is a critical
leadership competency. The behaviors that accompany this are built on
a foundation of trust and communication. Trustworthy leaders are more
apt to read emotions in others and respond appropriately, minimize the
negative human impact of decisions and actions, and more readily adapt
to the needs of different groups.
Ingenuity
The 21st-Century
Leader Must …
»
RESPECT AND LEVERAGE
KEY DIFFERENCES versus merely
accepting facts of the diverse
workforce and global economy.
Problem solving and adapting to change are some of the hallmarks of a
leader with a heightened sense of ingenuity. The caveat is not so much on
developing these competencies in themselves, but in others and in groups.
By engaging others, often through the use of stories that paint a picture
of the strategic goal, leaders create an environment where innovation
thrives.
RETHINK CORE ASSUMPTIONS
to respond in new ways to threats
and opportunities versus preserving
the status quo.
Diversity
»
As a 21st-century leader, we must often meet the needs of internal or
external customers from other cultures. Often this requires collaborating
with people very different from ourselves, while displaying sensitivity in
managing across those cultural boundaries.
Society
This external look to the society we live in goes beyond politics and
obeying laws, to acting ethically in serving others, rewarding people
based on merit and making fair decisions, even if there’s a negative impact
on our own self.
Reflection
Taking personal responsibility to step back and consider opinions that
differ from our own is one critical aspect of ref lection. Speaking frankly
with others is another as a means to build trust. If contemplation is valued
in your workplace, you will take the time to look at the big picture, which
will likely involve taking responsibility for our own mistakes, and treating
failure as a chance to learn and grow.
As Dr. Ogle said in the County Meetings, the more that governing
board members focus on these elements of leadership, the greater the
likelihood that we can be part of delivering the Arizona we want.
»
MAKE SHORT-TERM
DECISIONS FOR LONG-TERM
SUCCESS versus sacrificing too
much for short-term gains.
» EXPAND THE LIMITS OF OUR
OWN KNOWLEDGE AND SKILLS
versus making mistakes due to
over-confidence in our abilities.
»
CULTIVATE STRONG
RELATIONSHIPS VIA MUTUAL
TRUST versus motivating through
incentives or threats.
Source: “Developing the 21st-Century
Leader: A multi-level analysis of
global trends in leadership challenges
and practices,” Achieve Global
(www.achieveglobal.com)
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l Capitol View
By Janice Palmer, ASBA Director of Governmental Relations & Public Affairs
and Geoff Esposito, ASBA Governmental Relations Analyst
ASBA Sets Its 2014 Political Agenda
and We Need You to Help Advocate
I
t has been a great interim for ASBA Governmental
Relations as the transition to our more focused 2014
Political Agenda has been completed. During our
strategic planning of 2012, ASBA’s Board of Directors
set a goal for making our Political Agenda more focused,
relevant and accountable. Anne Greenberg, chair of the
ASBA Legislative Committee and president of the Paradise
Valley USD Governing Board, led over 30 diverse board
members from across the state in the challenging work
of implementing our board of directors’ vision and made
recommendations to membership on a recrafted Political
Agenda. We also changed the timing of our Political
Agenda creation, with our Delegate Assembly now held in
conjunction with the Law Conference. Over 115 governing
boards were represented at this year’s Delegate Assembly
and voted to adopt the final 2014 Political Agenda seen on
the adjacent page.
Now, it’s time to begin the work of implementing your
direction. Your Governmental Relations team is ready for
that challenge; however, we cannot do it alone. Your local,
on-the-ground experience and relationships are essential to
our lobbying efforts being as effective as possible.
Get Involved
To facilitate this, we have a number of advocacy
opportunities for members. These efforts are being led by
Geoff Esposito, ASBA governmental relations analyst. We
think you will find them more accessible and easier to take
action on.
Email updates. First and most importantly, sign up (and
get those in your personal, civic and professional networks
to sign up) for our email updates. This way you'll get all of
our daily in-session updates, regulatory meeting summaries,
and calls to take action on important issues. To sign up, go
to www.azsba.org/advocacy/arizona-relations-network (or
simply select “ARN Email Updates” from the Advocacy
drop down menu on www.azsba.org).
Contact your legislators. Next, take a moment to
email your legislators. Our new system makes this a snap.
We’ll be hosting a series of email actions on our website to
28 ASBA Journal I Fall 2013
Your local, on-the-ground
experience and relationships are
essential to our lobbying efforts
being as effective as possible.
make it easier for you to contact your legislators on important
issues. The action currently on the site focuses on funding
the implementation of Arizona’s new standards. Feel free to
use this as a jumping off point and keep the conversation
going with them. Just go to www.azsba.org/advocacy/takeaction to fill out the form (or select “Take Action” from the
Advocacy drop down menu at www.azsba.org).
Polish your skills and begin commenting on bills.
After that, you can check out some simple trainings on how
to be a good advocate and sign up to comment on bills from
home. These presentations give you a basic overview of how
the process works, 10 easy steps to being an effective advocate,
and how to lobby legislators. They can be very helpful. Also,
the Legislature’s “Request to Speak” system allows people
to register their support or opposition for a bill online. Once
you sign up and an important bill comes up for a vote, ASBA
lets you know so you can sign on and tell legislators what
you think. You can find all these resources and more in our
Resource Center, which is at www.azsba.org/advocacy/
resource-center (accessible by choosing “Resource Center”
from the Advocacy drop down menu at www.azsba.org).
Join us for ASBA 2014 Lobby Days. Finally, mark
your calendars and keep your eyes peeled for our Lobby
Days next session. The tentative dates are Wednesday, Feb.
12, Thursday, Feb. 13, Monday, Feb. 24, Monday, March 10,
and Monday, March 24. We will be sending out emails in the
coming months so you can RSVP to attend.
These simple steps will go a long way toward the goal
of getting our political priorities enacted. Together, we can
make sure education is the top priority at the Legislature.
3ROLWLFDOAgenda
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RSSRUWXQLW\IRUHYHU\FKLOGWRVXFFHHG7KHLWHPVEHORZUHIOHFWWKRVHNH\LVVXHVRQZKLFK
ZHZLOOFRQFHQWUDWHRYHUWKHQH[W\HDUV
1. Revise the school finance formula to adequately fund schools.
a. Structurally change the tax structure to assure a more stable and reliable source.
b. Maximize local school district flexibility in managing these funds.
c. Require the same accountability measures of all schools and individuals that receive
public funds.
d. Repeal any program that gives public monies to private schools.
Focus over
the next
e. Include dedicated funding to education.
2. Uphold preservation of local control to reinforce the connection between the
community and its elected governing board members.
\HDUV
3. Meet the unique educational needs of every student so that every student has
the opportunity to reach his/her full potential.
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1. Fund voluntary, full-day kindergarten and include kindergarten students in the
override calculation.
2. Restore capital funding to funding formula allocations.
3. Fund inflation fully in the baseline to uphold the voters’ mandate.
4. Allow public school tax credits to be used as determined by local districts.
5. Create greater flexibility with mandated graduation requirements.
Focus over
the next
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WKDWZLOOQRWRQO\PRYHXVIRUZDUGEXWZHEHOLHYHFDQEHDFFRPSOLVKHGQH[W\HDUJLYHQ
WKHOHJLVODWLYHDWPRVSKHUHDQGFXUUHQWSXEOLFWUHQGV
1. Advocate for an Administrative Reduction Omnibus to lessen unfunded mandates and
administrative burdens.
2. Restore Building Renewal funding to ensure school facilities are adequately maintained.
3. Change “override” language to “local support” to better reflect what voters are being asked
to support.
4. Advocate for school safety funds to create a safe learning environment.
5. Allow school districts greater flexibility in the divestiture of property to address population
and course needs.
6. Maximize trust land income for teachers’ salaries and student classroom opportunities.
7. Allow districts the option to operate individual schools for 200-day school years and
increase funding from 5% to 8% to improve student achievement
Focus in
8. Restore 9th grade funding for CTE/JTEDs so that students have the opportunity
to be exposed to career fields and/or certification completion.
9. Protect the right of districts to charter schools for innovation.
10. Fund the implementation costs of Arizona’s new standards, assessments,
and technology.
29 ASBA Journal I Fall 2013
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30 ASBA Journal I Fall 2013
Q
Super Lawyers®
Q
● EDUCATION AND THE LAW
By Chris Thomas, ASBA General Counsel and Director of Legal and Policy Services
Stump the Lawyer:
Your Questions on Governance and Operations
T
his year’s ASBA Law Conference, our 37th annual
event, was a smashing success. With approximately
725 main participants and almost 500 preconference attendees, we broke attendance records for both.
And if the almost universally positive reviews we received
are any indication, this year’s conference surely goes down
as one of our best. Among the top rated sessions were
Clay Jenkinson, who portrayed both Thomas Jefferson
and Theodore Roosevelt, Jim Walsh, who discussed legal
challenges to new disruptions to the classroom, and the
multifaceted school safety panel.
The Stump the Lawyer panel was as highly rated as
ever, and just like most years we receive an abundance of
questions. Even after fielding over 20 questions, there was
still a stack of them that we did not have time to tackle. I’ll
cover some of those focused on school board governance
and operations now, weighing in on them just as I would
have during our panel discussion.
Q. Is it an open meeting violation for a majority of
our board to participate in an ASBA event, such as
the Law Conference, where the public is excluded?
A. No, so long as a majority of board members are not
engaged in discussions among themselves that relate
to board business. It’s not a violation of the Open
Meeting Law for a majority of board members to be at
the same place at the same time. Remember, in order
for a meeting to take place under the OML, a quorum
must be present AND that quorum must be engaged
in discussion, action or deliberation about a matter that
has, will or may come before the board. A quorum of
the board just listening to information, which may help
inform future board discussion or assist an individual
board member in his or her service on the board, is not
a violation of the law. On a related note, it’s also not a
“per se” violation for a majority of the board to travel
together to an event. Remember it takes discussion
on board business in that situation as well to trigger a
violation. However, we do advise that it’s always best
to avoid the appearance of wrongdoing and so board
members may want to consider that in arranging for
travel plans to a training such as the Law Conference.
Q. If a chamber of commerce is hosting a “meet-thecandidate” forum, is it permissible to let them use
a school facility for the forum or does this violate
laws for districts staying neutral on elections?
A. It would not be a violation for a chamber of commerce
to conduct such an event in a school facility, so long as
all candidates were represented (or offered a chance to
be represented) and all candidates were treated equally.
This analysis applies where the district has allowed the
chamber to use the facility free of charge. If the district
requires the chamber to rent the facility under the
community use policy of the district, the forum doesn’t
have to follow the guidelines stated above for the district
to still be in compliance with A.R.S. 15-511. However,
it is worth noting that in that scenario, the chamber
may have created a violation for some of its members.
It is a violation for school districts to expend funds for
membership in an organization like a chamber or ASBA
if that organization attempts to inf luence the outcome
of an election.
Q. A district has a meet-and-confer with an employee
organization [sic]. The board believes the superintendent cannot conduct talks because of a bad
relationship with the organization’s leadership.
Can a single board member conduct meet-andconfer talks in the superintendent’s place?
A. Yes, but it is highly inadvisable. Board members
should not be involved in the day-to-day affairs of
running a school district. Negotiating with employee
organizations is one of those functions. Moreover,
individual board members – absent clear, full-board
delegation in a public vote – do not have the authority
to engage in such activity. A much better alternative in
this scenario is to have the school’s business manager
or other superintendent designee represent the board/
district in the meet-and-confer process. By the way,
it is for many of these concerns that ASBA does not
recommend board members serving on meet-andconfer committees.
31 ASBA Journal I Fall 2013
Q. Are districts permitted to offer incentive pay to
teachers in the top two rating classifications?
A. It depends on where the teachers work. Under A.R.S.
15-537, which was revised in the 2013 legislative session
in House Bill 2500, school districts are permitted to
give incentives to teachers in the highest performance
classification; for teachers that work in a school that
has received a “D” or “F” letter grade under the state’s
performance classification system, school districts can
give incentives for teachers who are in either of the top
two classifications. Absent these specific provisions, I
would have said that the district has f lexibility to offer
whatever incentives it wants to offer. However, there is
a principle in Arizona school law that school districts, as
political subdivisions of the state, only have the authority
that is given to them and that, when that authority is
given, districts are limited to the scope of that authority.
Therefore, I believe that districts only have the authority
to offer incentives to teachers in the second classification
if those teachers teach in a “D” or “F” school.
Q. Can a student or a district patron give an
unannounced prayer at the “call to the public”?
If they do, what should the board president do?
A. This is not an easy one. On one hand, the person
speaking at the call to the public has the right of free
speech and censorship of that speech would bring great
legal scrutiny. Censorship of that speech might be seen
as viewpoint discrimination because other types of
speech that were non-religious would be allowed. On
the other hand, persons at call to the public must still
engage in speech that is relevant to the school district
and education generally. So, at a minimum, such speech
must pertain to education generally. In other words, if
the person making the prayer couched the prayer as a
blessing for the students and teachers in the district, it
probably passes muster legally. This opinion supposes
absolutely ZERO involvement by the district or district
officials in coordination of the prayer. Finally, as to
what the board president should do, the short answer is
very little initially. Even if the prayer doesn’t meet the
narrow guidelines I suggest, I think it would be unwise
for the board president to call the speaker out of order
and make a scene at the meeting. Better to allow it to
happen and, if there were legal concerns with the prayer,
have the superintendent approach the speaker following
the meeting with those concerns. If the speaker chooses
to not heed those concerns and subsequently signs up
to speak at another meeting, then I believe the board
president could choose not to call on the person at the
call to the public.
32 ASBA Journal I Fall 2013
Q. What do you do if a board member talks with
the school district’s business manager prior to
the board meeting and the board member then
inf luences the other board members at the board
meeting to vote his or her way?
A. Nothing, unless some district policy is being broken in
the process. If the board member contacts the business
manager consistent with district policy and protocol,
with the knowledge of the superintendent, there isn’t
a problem. Furthermore, board members should have
access to such officials in order to have information to
perform their elected obligations. This contact could be
restricted, however, if the information-seeking board
member becomes obtrusive in the business manager being
able to do his or her job. Furthermore, any information
that the board member receives should be copied to the
rest of the board so that all board members have the same
access to the information.
Q. If a school board member writes a letter to the
editor of the newspaper that is published and the
letter mentions/discusses information from a board
executive session, what should be done?
A. First, I would make sure that it was information that was
truly discussed only in executive session and that it was
information that was confidential. If the information was
discussed in executive session but is also known in the
community, it’s probably not a violation to disclose that
information. If the information was truly protected by
executive session, then we have a clear Open Meeting
Law violation. ASBA suggests that the board member
and board receive training on the Open Meeting Law –
this may be a case that the board member simply doesn’t
know better. If training has already been given and this
is a more willful violation, any member of the board,
public or staff can make a complaint to the Office of the
Arizona Attorney General. There is also a provision in
the law that allows a private citizen to sue in Superior
Court for enforcement of the law. Finally, the board
member should know that there is a fine of $500 for
violation of the Open Meeting Law (per violation), plus
attorney fees and none of these expenses can be paid for
by district funds or insurance indemnification. It comes
right out of the board member’s pocket.
E XCELLENCE IN A CTION
At Cantelme & Brown, P.L.C., we have a combined 45 years of experience
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and effectively – without compromising on excellence.
‡ B
road Experience: We have a broad range of experience in education law, civil and commercial
litigation, employment law, board governance, immigration, construction law, contract drafting, and
procurement.
‡ E
xcellence of Reputation: Our reputation been honored by Arizona’s Finest Lawyers, U.S. News
and World Report, Superlawyers, Martindale-Hubbell, and others.
You can reach us at (602) 200-0104
David J. Cantelme – djc@cb-attorneys.com
D. Aaron Brown – dbrown@cb-attorneys.com
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For more information visit www.cb-attorneys.com
Two Public Servants
One Great Legal Team
Meeting Your Legal Needs
Mary O’Grady
Lynne Adams
Former Solicitor General
Former chief counsel for
for State of Arizona
Education & Health Section
(602) 640-9352
mogrady@omlaw.com
of Arizona Attorney
General’s Office
(602) 640-9348
ladams@omlaw.com
Open Meetings U Investigations U School Law U Election & Campaign Finance Law U Board Governance
Conflict of Interest Issues U Ethics U Procurement U Personnel Issues U Public Records
Delivering Solutions For Our Clients
2929 North Central Avenue
Phoenix, Arizona 85012
(602) 640-9000
omlaw.com
33 ASBA Journal I Fall 2013
34 ASBA Journal I Fall 2013
35 ASBA Journal I Fall 2013
Lewis Roca Rothgerber
is proud to support the
Arizona School Boards
Association
We applaud the ASBA for providing quality leadership
and assistance to public school governing boards and
ŚŽŶŽƌƚŚĞŽƌŐĂŶŝnjĂƟŽŶ͛ƐĚĞĚŝĐĂƟŽŶƚŽƚŚĞĐŽŶƟŶƵŽƵƐ
improvement of student success.
Albuquerque | Casper | Colorado Springs | Denver | Las Vegas | Phoenix | Reno | Silicon Valley | Tucson | LRRLaw.com
36 ASBA Journal I Fall 2013
We are proud to provide high-quality, effective
legal services to all levels of education in
Arizona, both public and private.
For more than 50 years, we have emphasized
a preventative law approach by getting to know
our clients and their needs, vision and goals.
We proudly support the Arizona School
Boards Association in its advocacy for
Arizona’s school districts through
promotion of effective board leadership
and informed decision-making.
Education
UÊÊPublic Law
UÊÊElections and Bonds
UÊÊConstruction
UÊÊEmployment
UÊÊReal Estate
UÊÊBusiness & Corporate
UÊÊLitigation
UÊÊProbate, Trusts & Estate Planning
UÊÊ
Contact us at:
100 N. Elden Street | Flagstaff, AZ 86001
928.779.6951 | 800.514.6064 | Fax 928.773.1312
www.flagstaffattorneys.com
Franklin J. Hoover, Partner
Kenneth H. Brendel, Partner
Kellie A. Peterson, Partner
Brandon J. Kavanagh, Partner
A. Dean Pickett, Of Counsel
Eliza Daley Reed, Of Counsel
Anthony W. Contente-Cuomo, Associate
Jeff D. Dollins, Associate
Clyde P. Halstead, Associate
37 ASBA Journal I Fall 2013
120 North Beaver Street
Flagstaff, Arizona 86002
(928) 266-0000
www.h2m2law.com
38 ASBA Journal I Fall 2013
ASBA Affiliate Members
1GPA
Mike Chouteau
1910 W. Washington St.
Phoenix, AZ 85009
602-327-3735
ABM Janitorial Services
Wade Moffet
2632 W. Medtronic Way
Tempe, AZ 85281
480-968-8300
Accelerated Construction
Technologies
Lori Bennett
22425 N 16th St.
Phoenix, AZ 85024
602-272-2000
Adolfson & Peterson
Construction
General contractor
Jaime Vidales
5002 S. Ash Ave.
Tempe, AZ 85282
480-345-8700
www.a-p.com
Ameresco (formerly APS
Energy Services)
Energy conservation, renewable
solutions
Sarah (Helmer) Price
60 E. Rio Salado Pkwy.,
Ste. 1001
Tempe, AZ 85281
480-499-9200
www.ameresco.com
American Fidelity Assurance
Donna Sciulara
3505 E. Flamingo Rd., Ste. #6
Las Vegas, NV 89121
800-616-3576
Arcadis
Infrastructure, environment, buildings
Richard Carr, Jr.
950 W. Elliot Rd. #220
Tempe, AZ 85284
480-394-0335
www.arcadis-us.com
Arizona Correctional
Industries
Rick Kahn
3701 W. Cambridge Ave.
Phoenix, AZ 85009
602-388-7260
www.aci.az.gov
Blue Cross Blue Shield
of Arizona
Dave Moen
8220 N. 23rd Ave. Building 2
Phoenix, AZ 85021
602-864-4044
www.azblue.com
DeConcini McDonald
Yetwin & Lacy
John C. Richardson
2525 E. Broadway, Ste. 200
Tucson, AZ 85716
520-322-5000
www.deconcinimcdonald.com
Arizona Gym Floors
Floyd Shelton
11058 E. Onyx Ct.
Scottsdale, AZ 85259
480-361-5494
BoardBook
Scott Ballew
P.O. Box 400
Austin, TX 78767
888-587-2665
www.boardbook.org
Diversified Human
Resources
Anita Grantham
3020 E. Camelback Rd.
Ste. 213
Phoenix, AZ 85016
480-941-5588
Arizona Technology Council
Deborah Zack
2 N Central Ave. Ste., 750
Phoenix, AZ 85004
602-422-9449
ASBAIT
(Arizona School Boards Association
Insurance Trust)
C/O Edwards Risk
Management
1002 Marble Heights Dr.
Marble Falls, TX 78654
830-693-2728
www.asbait.org
Assessment Technology Inc.
Electronic learning assessment
resources
Craig Mayhew
6700 E. Speedway Blvd.
Tucson, AZ 85710
877-442-5453
www.ati-online.com
Auto Safety House
School bus sales and service
Del Anderson
2630 W. Buckeye Rd.
Phoenix, AZ 85009
602-269-9721
www.autosafetyhouse.com
The Bagnall Company
Employee benefit consulting
Mark W. Bagnall
1345 E. Chandler Blvd.,
Bldg. 1, Ste. 103
Phoenix, AZ 85048
480-893-6510
www.thebagnallcompany.com
Climatec
Joellen Stingley
2851 W. Kathleen Rd.
Phoenix, AZ 85053
602-674-1292
www.climatec.com
Core Construction
Jessica Steadman
3036 E. Greenway Rd.
Phoenix, AZ 85032
602-494-0800
www.coreconstruct.com
Corporate/Education
Consulting, Inc.
David Bolger
2150 E. Highland Ave. Ste. 108
Phoenix, AZ 85016
602-957-7552
D2 Data Driven Software
Education software
Matt Winebright
900 Jackson St., Ste. 380
Dallas, TX 75202
972-490-4044
www.d2sc.com
Dairy Council of Arizona
Patricia Johnson
510 S. 52nd St., Ste. 101
Tempe, AZ 85281
480-966-8074
www.dcaz.org
DLR Group
Karen Heck
6225 N. 24th St., Ste. 250
Phoenix, AZ 85016
602-381-8580
www.dlrgroup.com
D.L. Withers Construction
Dan Withers
3220 E. Harbour Dr.
Phoenix, AZ 85034
602-438-9500
www.dlwithers.com
eBOARDsolutions
Web-based board governance
software
Mark Willis, Diane Sandifer
5120 Sugarloaf Parkway
Lawrenceville, GA 30043
800-226-1856
www.eboardsolutions.com
Edupoint Educational
Systems
Richard Lessard
1955 S.Val Vista Dr., #200
Mesa, AZ 85204
480-833-2900
www.edupoint.com
EMC2 Group Architects
Architects, planners
Dave Gornick
1635 N. Greenfield Rd.,
Ste. 144
Mesa, AZ 85205
480-830-3838
www.emc2architects.com
39 ASBA Journal I Fall 2013
Arizona School Boards Association appreciates the support for public education
shown by its organization affiliate members.
First Financial Group of
America
Benefit Plan Administration,
Independent Insurance and
Investment Services
Matt Lewis
2201 San Pedro Dr. NE,
Bldg. 1, Ste. 1201
Albuquerque, NM 87110
800-365-3860
www.ffga.com
Futures Healthcore
Sheila Breen
136 William St.
Springfield, MA 01105
602-920-4622
G.V. Enterprises
Project managers, procurement
consulting
Gordon Vasfaret
9102 W. Marshall Ave.
Glendale, AZ 85305
623-872-1852
www.gventerprises.com
Grand Canyon University
Brian Schwertfeger
3300 W. Camelback Rd.
Phoenix, AZ 85017
602-639-7168
Gust Rosenfeld
Robert Haws
One East Washington St.,
Ste. 1600
Phoenix, AZ 85004
602-257-7422
H2 Group LLC
Jeff Cook
17470 N. Pacesetter Way
Scottsdale AZ 85255
480-743-7520
HACI Service
Scott Wright
2108 W. Shangri-La Rd.
Phoenix AZ 85029
602-944-1555
40 ASBA Journal I Fall 2013
HDA Architects LLC
Pete Barker
459 N. Gilbert Rd.,
Ste. C-200
Gilbert, AZ 85234
480-539-8800
Hufford, Horstman, Mongini,
Parnell & Tucker
C. Benson Hufford
120 N. Beaver St.
Flagstaff, AZ 86001
928-226-0000
www.h2m2law.com
Hunt & Caraway Architects
Brian Robichaux
1747 E. Morten Ave,. Ste. 306
Phoenix AZ 85020
602-595-8200
www.davidhuntarchitecture.com
Immedia Edu
Daniel Leis
7661 E. Gray Rd.
Scottsdale, AZ 85260
480-483-3399
www.immediaedu.com
Kennedy Partners LLC
Allison Suriano
5415 E. High St., Ste 410
Phoenix, AZ 85054
623-374-2478
www.kennedyprtnrs.com
Konica Minolta Business
Solutions, USA
Jay Douglas
4415 E. Cotton Center Blvd.
Phoenix, AZ 85040
602-531-2910
www.hc-km.com
Kraus-Anderson
Construction Company
Steve Bellew
16419 N. 91st St., Ste. 100
Scottsdale, AZ 85260
480-538-3120
www.krausanderson.com
LaSota & Peters
Donald Peters
722 E. Osborn, Ste. 100
Phoenix, AZ 85014
602-248-2900
Lewis & Roca LLP
Mary Ellen Simonson
40 N. Central Ave.
Phoenix, AZ 85004
602-262-5317
www.lrlaw.com
Logicalis
Anati Zubia
8945 S Harl Ave Ste 102
Tempe, AZ 85284
Mangum Wall Stoops
& Warden
Franklin Hoover
P.O. Box 10
Flagstaff, AZ 86002
928-779-6951
www.flagstaffattorneys.com
Maricopa County
Community College
Dr. Rufus Glasper
2411 W. 14th St.
Tempe, AZ 85281
Midstate Energy
Ron Stalica
1850 E. Riverview Dr.
Phoenix, AZ 85034
602-452-8700
www.midstate-energy.com
MiTek Corporation
Cynthia Marchant
4545 E. Baseline
Phoenix, AZ 85042
480-559-3837
M.L. Riddle Painting Inc.
Mike Riddle
5922 N. Black Canyon Hwy.
Phoenix, AZ 85017
602-277-3461
Mohave Educational
Services Co-op
Deborah Sandoval
625 E. Beale St.
Kingman, AZ 86401
928-753-6945
www.mesc.org
NTD Architecture
Scott Beck
2800 N. 44th St., Ste. 500
Phoenix, AZ 85008
602-956-8844
www.ntd.com
The Orcutt/Winslow
Partnership
Paul Winslow
3003 N. Central Ave., 16th Fl.
Phoenix, AZ 85012
602-257-1764
www.owp.com
Piper Jaffray & Co.
William C. Davis
2525 E. Camelback Rd.,
Ste. 925
Phoenix, AZ 85016
602-808-5423
www.piperjaffray.com
PracticeMax Inc.
Medicaid billing for special
education services
Chuck Engelmann
9382 E. Bahia Dr.,
Ste. B202
Scottsdale, AZ 85260
480-421-9700
www.practicemax.com
Professional Group Public
Consulting, Inc.
Caroline Brackley
P.O. Box 30850
Mesa, AZ 85275
480-699-4458
www.pgpc.org
Pueblo Mechanical &
Controls
Design, build HVAC specialist
Steve Barry
6771 E. Outlook Dr.
Tucson, AZ 85756
520-545-1044
www.pueblo-mechanical.com
RBC Capital Markets
John Snider
2398 E. Camelback Rd.,
Ste. 700
Phoenix, AZ 85016
602-381-5361
www.rbccm.com
Regional Pavement
Maintenance
Steve Leone
2435 S. 6th Ave.
Phoenix, AZ 85003
480-963-3416
www.regionalaz.com
Ridenour, Hienton & Lewis
Legal services
Ernest Calderon
201 N. Central Ave., Ste. 3300
Phoenix, AZ 85004
602-265-0004
Rodel Charitable Foundation
Jackie Norton
6720 N. Scottsdale Rd.,
Ste. 380
Scottsdale, AZ 85253
480-367-2920
www.rodelfoundationaz.org
SCF Arizona
Workers’ compensation insurance
Tod Dennis
3030 N. Third St.
Phoenix, AZ 85012
602-631-2212
www.scfaz.com
Sehi Inc.
Computers and Products
Carol Taylor
1265 Puerta Del Sol
San Clemente, CA 92673
Smartschoolsplus, Inc.
Phased retirement services
Sandra McClelland
P.O. Box 11618
Tempe, AZ 85284
480-839-8747
www.smartschoolsplus.com
Sodexo
Solomon Sile
10255 E.Via Linda Rd.,
Unit 2078
Scottsdale, AZ 85258
480-313-8804
www.sodexo.com
SPS + Architects
Herb Schneider
8681 E.Via De Negocio
Scottsdale, AZ 85258-3330
480-991-0800
Stifel Nicolaus
Financial services
Bryan Lundberg
2325 E. Camelback Rd.,
Ste. 750
Phoenix, AZ 85016
602-794-4007
www.stifel.com
Summit Food Service
Dave Brewer
2703 Broadbent Pkwy. NE,
Ste. F
Albuquerque, NM 87107
505-341-0507
www.summitfoodservice.com
Sunland Asphalt
Asphalt, concrete, sport courts,
tracks, turf and bleachers
John McCormack
775 W. Elwood St.
Phoenix, AZ 85041
602-323-2800
www.sunlandasphalt.com
TCPN – The Cooperative
Purchasing Network
Victoria Stringham
2100 N. Central Ave. #220
Phoenix, AZ 85004
480-415-6300
www.tcpn.org
Technology Coordinators
Utilities and building renewal
projects
Ed Schaffer
2116 W. Del Campo Circle
Mesa, AZ 85202
888-474-5509
www.tc-az.com
Thunderbird Mountain
Facilities Perf.
David Johnson
5539 W. Melinda Ln.
Glendale, AZ 85308
623-825-1730
Traaen & Associates, LLC
Human resources management,
training and organizational
development
Teri J. Traaen, Ed.D., DPA
4831 E. Calle Tuberia
Phoenix, AZ 85018
602-510-3989
www.traaenandassociates.com
Trane
Dave Palty
850 W. Southern Ave.
Tempe, AZ 85282
602-258-9600
www.trane.com
The Trust
Jane Schemers
333 E. Osborn Road #300
Phoenix, AZ 85012
602-266-4911
www.the-trust.org
Udall Shumway PLC
Denise Lowell-Britt
1138 N. Alma School Rd. #101
Mesa, AZ 85201
480-461-5333
Valic (formerly AIG
Retirement)
Group retirement plans, individual
financial services
Michael Lager
11201 N.Tatum Blvd., Ste. 100
Phoenix, AZ 85028
602-674-2603
www.aigvalic.com
Valley Schools Mgmt. Group
Patrick Dittman
P.O. Box 41760
Phoenix AZ 85080
623-594-4370
www.vsit.org
Wedbush Morgan Securities
(PHS&G)
Financial advisor, underwriter,
investment banker
Jim Stricklin
3200 E. Camelback Rd, Ste. 290
Phoenix, AZ 85018
602-952-6800
www.wedbush.com
Wholesale Floors LLC
Dan McShane
8855 N. Black Canyon Hwy.
Phoenix, AZ 85021
602-741-4552
www.wholesalefloors.com
41 ASBA Journal I Fall 2013
Arizona School Boards Association
2100 North Central Avenue
Suite 200
Phoenix, Arizona 85004
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PERMIT NO 4605
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26403 © S&L Printing 2013
QUALITY LEADERSHIP AND ADVOCACY FOR CHILDREN IN PUBLIC SCHOOLS
THE ARIZONA SCHOOL BOARDS ASSOCIATION PRESENTS
Board Operations and
Leadership Training
Strengthen the tools in your governance toolbox
SAVE THE DATE
Jan. 16 – Tucson
Jan. 24 – Phoenix
Jan. 31 – Flagstaff
Featuring separate breakout
sessions for board secretaries
Registration opens Dec. 2, 2013
www.azsba.org