RNs are too! - Tact Medical Staffing

RNs are
too!
2012 Research Survey by Tact Medical Staffing
Tact Medical Staffing is a team of dedicated staffing
consultants providing strategic solutions
for talent acquisition.
8,000+
Registered Nurses
in NY & NJ were
Surveyed Online
Purpose: To Assess the Online
Social Habits
of Healthcare Practitioners
What Are the Online Behavioral Patterns
of Registered Nurses?
74% Research an Organization or Business
69% Search for Jobs or Career Advice
68% Keep Up-to-Date with News
65% Stay Informed of Healthcare Trends
45% Are Looking to Network
44% Chat with Friends and Family
Internet Behaviors in the U.S.
78%
Of Americans
Regularly Use the Internet
66%
Of Americans Regularly
Use Social Media
1
How Do Nurses Compare?
100%
Responded Using the
Internet Daily
94%
Of Nurses Regularly
Use Social Media
Nurses and Social Media
GET CONNECTED!
Which Social Networks Do You Subscribe To?
FourSquare
Instagram
Pinterest
Twitter
YouTube
Google+
LinkedIn
Facebook
0%
20%
40%
60%
80%
100%
58% of Nurses Use
Daily
What Content Engages
Nurses Online?
Job Interview & Career Tips
Healthcare & Nursing News
Educational Resources
Career Opportunities
Networking & Collaboration
CE Credits
Testimonials
Why is Social Media Important for
Healthcare Professionals?
Collaborate with healthcare
professionals
Career and education
opportunities
Current healthcare
news and trends
Social Media Ethics
Social & Professional Conduct
Online
Nurses Should Never
“Friend” Patients
or Post Confidential
Information
Why Blogging Matters
Blogs, or interactive online journals,
create engaging communities of
inter-professional collaboration.
100%
Surveyed Read
Healthcare-Related Blogs
The Goal:
To provide valuable
information to your
audience.
Are Nurses Interested in Contributing to
Online Forums?
Nearly Half
Said Yes!
46%
54%
Yes
No
What Information Would Nurses Be
Interested in Sharing?
95% Articles
48% Testimonials
17% Photos
7% Other
What Attracts Nurses to Join
Online Communities?
87% CE Credits
53% BLS/ACLS Recertification
40% Industry Speakers
33% Career Counselors
This survey provides
insight to build and
engage online
communities for the
nursing profession
With this information, healthcare corporations
can foster an environment of online
collaboration with their nursing workforce.
At Tact Medical Staffing,
we are committed to providing
full-service healthcare staffing solutions and
matching our employees with the most rewarding
jobs, careers and lifestyle choices.
Connect with Us:
•
•
•
•
•
•
Phone: (212) 766-0200
Email: info@tactstaff.com
Website: www.tactstaff.com
Facebook: www.facebook.com/TactMedicalStaffing
Twitter: www.twitter.com/TactStaffing
LinkedIn: www.linkedin.com/company/tact-medical-staffing
Appendix
“Digital Differences: Pew Internet & American Life Project.”
Pew Research Center. April 2012
http://pewinternet.org/~/media//Files/Reports/2012/PIP_Digital_differences_
041312.pdf
“Nursing Shortage Fact-Sheet.”
American Nurses Association. August 2012
www.aacn.nche.edu/media-relations/fact-sheets/nursing-shortage
“White Paper: A Nurse’s Guide to the Use of Social Media.”
National Council of State Boards of Nursing (NCSBN). August 2011
https://www.ncsbn.org/Social_Media.pdf