halloween

CrossStitch 2016 Special Co
®
HALLOWE
®
2017
MEDIA KIT
M AGA ZI N E PROF I L E
Just CrossStitch delivers an eclectic mix of designs for serious needle-art hobbyists, whether
they are longtime, advanced stitchers or newcomers attracted by popular embroidery
social media. Don’t be fooled by the title, as our designs intermingle traditional cross stitch
with popular embroidery genres like Hardanger and blackwork . Just CrossStitch is a unique
resource for stitchers of all experience levels who want artistically crafted patterns from
world-class designers, whether the projects are historic reproduction samplers or whimsical
Halloween ornaments. In continuous production since 1983, Just CrossStitch has a loyal
following who look no further than Just CrossStitch for their cross-stitch inspiration.
Each issue includes Where to Find It information, providing a list of retailers who carry
products used in each issue. Favorite Finds product reviews feature new items as well as
“diamonds in the rough” that might be long-existing but new and interesting to our readers.
Circulation: 75,000
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R E A D E R P RO F I L E
AC T I V E
68% have been cross stitching for over
30 years
80% spend 20 hours or more cross
stitching weekly
PA S S I O N AT E
76% will spend as much as or more
than they did last year on supplies
70% spent over $100 last year on
supplies
E N G AG E D
RESPONSIVE
Skill level is equally distributed
between Intermediate, Advanced and
Experienced
68% have visited a website as a result
of advertisements
70% hang on to their copies of Just
CrossStitch for 10 or more years
54% have made a purchase as a result
of seeing an advertisement
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EDI T OR I A L CA L EN DA R
*
J A N UA R Y / F E B R UA R Y 2017 I S S U E
M AY / J U N E 2017
Submissions deadline: May 2, 2016
Submissions deadline: October 25, 2016
Projects due: July 13, 2016
Projects due: November 21, 2016
“Cold days, warm hearts” sums up the theme of the
January/February issue of Just CrossStitch. We have children
playing in the snow, a snowy farm scene, a delightful winter
fairy, plus hearts and flowers for Valentine’s Day.
“Health and happiness” is the theme for the May/June issue
of Just CrossStitch. Vegetable and flower gardens, butterflies
and birds, plus mermaids floating on cool blue waters will
be some of the design ideas. We will include a modern
sampler with words from yoga and meditation. With
celebrations such as Mother’s Day, Father’s Day, graduations
and June weddings, readers will need plenty of gifts to
stitch.
Our dominant color is white with gold, pink, red and blue.
Project materials include DMC floss, Weeks Dye Works
floss, Appleton Crewel Wool, Mill Hill beads, DMC light
effects floss, Kreinik threads, coasters, jewelry hardware and
sequins.
Projects include a reproduction of a historic sampler,
framed pieces, a pillow, a friendship bracelet and pendant.
All issues include The Christmas Stitch, an ornament
to keep stitchers’ Christmas spirit up all year. This issue
introduces a series of seasonal blocks, home decor items
that are customized for each month.
Our dominant color is yellow with blue, orange and
other bright colors. Product materials include DMC and
Weeks Dye Works floss, Appleton Crewel Wool, premade
bookmarks, breadcloths/napkins and fingertip towels.
Projects include a reproduction of a historic sampler,
a modern sampler, framed pieces, coasters, trays and
magnets. This issue continues the series of seasonal blocks,
home decor items that are customized for each month,
plus the Christmas Stitch ornament. We are looking for
coloring book–inspired designs.
M A R C H / A P R I L 201 7
J U LY / AU G U S T 2017
Submissions deadline: July 1, 2016
Submission deadline: October 24, 2016
Projects due: September 16, 2016
Projects due: January 17, 2017
“Youth and rebirth” is the focus of the March/April issue of
Just CrossStitch. Cross stitchers love to stitch for holidays,
and in this issue we have St. Patrick’s Day and Easter
covered. Although we love rabbits and hares, we don’t
shy away from a more reserved, spiritual focus on Easter.
Rainbows, unicorns, birds and flowers are among the
designs for this issue.
“Animal friends” is the theme of the July/August issue of Just
CrossStitch, which includes the much-anticipated Christmas
Ornament Preview. Paw prints and other animal motifs will
be present in projects with “pet parents” in mind. Summer
vacation and the Fourth of July will be represented in crossstitch projects. We will also have a sampler with emojis to
coincide with the movie Emoji being released in August.
Our dominant color is bright green, complemented by
yellow, pink and other pastels. Project materials will include
DMC six-strand floss and pearl cotton, Weeks Dye Works
floss, Appleton Crewel Wool, Classic Colorworks floss
and scallop bordered premade bookmarks from Wichelt
Imports.
Our dominant color will be blue, with red and white not
far behind. Other colors will be Christmas green and gold.
Project materials will include varieties of floss, shimmery
threads, beads, buttons, bells and bows. Premade items
such as tote bags, bookmarks and towels will be included.
Projects include a reproduction of a historic sampler,
framed pieces, bookmarks, a serving tray, a towel border
and our Christmas Stitch ornament. This issue continues
the series of seasonal blocks, home decor items that are
customized for each month.
In addition to Christmas ornaments, projects will include
the first installment of a new reproduction sampler, framed
wall art and home decor designs. This issue continues
the series of seasonal blocks, home decor items that are
customized for each month and the Christmas Stitch
ornament.
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EDI T OR I A L CA L EN DA R
*
S E P T E M B E R / O C TO B E R 2017
N O V E M B E R / D E C E M B E R 2017
Submission deadline: January 4, 2017
Submissions deadline: March 20, 2017
Projects due: March 20, 2017
Projects due: May 22, 2017
“A frightful and fun forest” is the theme for the September/
October issue of Just CrossStitch. Halloween witches and
ghosts will fill the pages, and woodland creatures such as
squirrels, foxes and chipmunks will join the spooky owls
and black cats. We will include a Harry Potter–inspired
castle (not infringing on copyrights).
“Happy, healthy holidays” is the theme for the November/
December 2017 issue of Just CrossStitch. Apples, snowmen
in jogging suits, mistletoe, Christmas trees and Santas will
fill the pages. Purple beets, white cauliflower and green
lettuce will spill from a modern cornucopia.
Our dominant color is black, and we will have jewel
tones of burgundy, gold and green, plus metallic.
Product materials will include varieties of floss, metallic
embellishments, beads and buttons. Premade items such
as bookmarks will be included.
Projects will include Halloween decorations, ornaments,
framed wall art, pillows and jewelry. We will continue our
reproduction sampler series, the seasonal blocks series and
the Christmas Stitch ornament.
Our dominant color for this issue is red. Subordinate colors
are purple, gold, green and metallics. Project materials
will include DMC floss, shimmery threads, sequins, bells,
buttons, bows and other embellishments.
Projects will include ornaments, framed pieces, samplers
and small gifts such as jewelry and towels. This issue
concludes the sampler reproduction series. We will also
have the final installment of the seasonal blocks home
decor series.
Designer Contact:
Editor@Just-CrossStitch.com
PRINT SCHEDULE
Issue
Ad Close Date
Materials Due Date
Mail Date
Newsstand Date
February 2017
10/18/16
10/25/16
12/06/16
12/27/16
April 2017
12/20/16
12/27/16
02/07/17
02/28/17
June 2017
02/21/17
02/28/17
04/11/17
05/02/17
August 2017
04/18/17
04/25/17
06/06/17
06/27/17
Halloween 2017
05/16/17
05/23/17
07/04/17
07/25/17
October 2017
06/20/17
06/27/17
08/08/17
08/29/17
Ornament 2017
07/11/17
07/18/17
08/29/17
09/19/17
December 2017
08/22/17
08/29/17
10/10/17
10/31/17
February 2018
10/17/17
10/24/17
12/05/17
12/26/17
*Editorial calendar is subject to change without notice.
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Alexia_Fox@Annies-Publishing.com
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23 DESIGNS + NORA CORBETT FEATURE!
20 COLOR-POPPING PATTERNS TO STITCH!
28 PROJECTS FOR RELAXING & RECHARGING
CrossStitch CrossStitch CrossStitch
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America’s Premier Cross-Stitch Magazine
APRIL 2016
Fanciful, Fresh
& Elegant!
Spark Your
Spring Imagination!
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America’s Premier Cross-Stitch Magazine
JUNE 2016
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America’s Premier Cross-Stitch Magazine
Travel With
Your Needle
Floral
FRENZY
AUGUST 2016
Annual
Christmas
Ornament
Preview
Historical
Feature
Victorian Paper
Celebrate!
• Wedding Sampler
• Gift Box for Mom
• Coasters for Dad
Poppy
Hummingbird
page 12
page 20
Flamingo
page 20
page 20
Flamingo
page 20
page 12
Hummingbird
Poppy
• Coasters for Dad
• Gift Box for Mom
• Wedding Sampler
Celebrate!
CONTACTFloral INFORMATION
Your Needle
Victorian Paper
Feature
Historical
Spring Imagination!
Spark Your
FRENZY
Travel With
E X E C U T I V E E D I TO R
& Elegant!
Fanciful, Fresh
Preview
Ornament
Christmas
Annual
CrossStitch CrossStitch CrossStitch
A D V E R T I S I N G D I R E C TO R
America’s Premier Cross-Stitch Magazine
APRIL 2016
America’s Premier Cross-Stitch Magazine
JUNE 2016
America’s Premier Cross-Stitch Magazine
AUGUST 2016
Michelle Thorpe
Tanya Fox
(260) 849-4508
(260) 849-4230
23 DESIGNS + NORA CORBETT FEATURE!
20 COLOR-POPPING PATTERNS TO STITCH!
28 PROJECTS FOR RELAXING & RECHARGING
Michelle_Thorpe@Annies-Publishing.com
Tanya_Fox@Annies-Publishing.com
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A D V E R T I S I N G ACCO U N T M A N AG E R
E D I TO R
Molly Beals
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Molly_Beals@Annies-Publishing.com
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Lillian_Anderson@Annies-Publishing.com
A D V E R T I S I N G CO O R D I N ATO R
M A N AG I N G E D I TO R
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(260) 849-4860
Alexia_Fox@Annies-Publishing.com
Brooke Smith
(260) 849-4900
Brooke_Smith@Annies-Publishing.com
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