SJ50 Matsuri EVENT OVERVIEW

SJ50 Matsuri EVENT OVERVIEW
(Information for Exhibitor, Logo-sponsor, Performers and Main sponsor)
As of 09th May, 2016. JTB Pte Ltd. Singapore Outbound Office
1. SJ50 MATSURI EVENT OVERVIEW - Celebrating 50th Year of Singapore-Japan Diplomatic Relations
● Objective of the event
To commemorate 50th year of Singapore-Japan Diplomatic Relations in 2016, to create more opportunities for the people of both nations to interact
with each other, with further development of friendship and mutual understanding being a main target.
● Overview of the event
Holding “Matsuri Event”, an event for appealing “Current Japan” and “Japan Brand” including Japanese traditional culture, pop culture and
tourism/product.
•Japanese Embassy in Singapore will invite Omatsuri performers group
•Performances by Japanese Association, local authorities of Japan and other individual Matsuri performers groups.
•Performances by performing groups from different countries including Singapore.
•Selling and exhibiting products, food and drinks of both Japan and Singapore.
● Dates of event
2 days on 29th October, 2016 (Sat) and 30th October, 2016 (Sun)
*28th October 2016 (Fri) is for installations by exhibitors and rehearsals by performers.
<Installation/Setting up: 3 days on 26th (Wed), 27th (Thurs) and 28th (Fri) October 2016>
<Dismantle: 1 day on 31st October, 2016 (Mon)>
● Venue
Civic Plaza Outdoor Courtyard, Ngee Ann City, Singapore
*An open event square in front of where Takashimaya Shopping Centre is located.
● Project scale (Expected number of visitors)
50,000 – 100,000 PAX
● Organizer/ Supporting companies etc.
Organizer:
SJ50 Matsuri Steering Committee
Embassy of Japan in Singapore/The Japanese Association, Singapore/ Japanese Chamber of Commerce & Industry, Singapore
Japan External Trade Organization/Japan National Tourism Organization Singapore Office
The Japan Council of Local Authorities for International Relations, Singapore
Japan Science and Technology Agency/The Japan Singapore Association
SJ50 Matsuri Task Force: Secretariat office: JTB Pte Ltd Singapore Outbound Office
1
2. EVENT VENUE
● Civic Plaza, Ngee Ann City, Singapore
*Outside Takashimaya Shopping Centre
Image of stage area
Outdoor open space and stage area
*Tentage covering stage and exhibition area only
2
2. EVENT VENUE (As of May 2016. Please note that it is subject to change.)
Civic Plaza, Ngee Ann City, Singapore ( as of May 2016)
<Stage>
W16 x D8 x H0.8m
<Dance circulation route>
<Dance circulation route>
<Fountain>
Pedestrian along Orchard Road (width: 8m potential Matsuri parade area)
Orchard Road (public road)
3
3. EVENT SCHEDULE (As of May 2016. Please note that it is subject to change.)
Date / 付
Time / 時間
Details / 詳細
10/26
10/27
FOUNDATION CONSTRUCTION
FOUNDATION CONSTRUCTION
TECHNICALREHEARSAL
REHEARSAL
※IMPLEMENTATION IN 30-MINUTE INCREMENTS
REHEARSAL FINISH
OPENING CEREMONY REHEARSAL・PREPARING
OPENING CEREMONY
STAGE
10:00
10/28
(REHEARSAL)
13:00
22:00
AM
10:00
10:30
10/29
(FIRST DAY）
10:30～11:00
STAGE① AWAODORI -TOKUSHIMA・KOUENJI(PLAN)
11:00～11:30
11:30～12:00
12:00～13:30
13:30～14:00
14:00～14:30
15:00～15:30
15:30～16:00
16:00～16:30
16:30～17:00
17:00～17:30
17:30～18:00
18:00～18:30
STAGE②
STAGE③
STAGE④
STAGE⑤
STAGE⑥
STAGE⑦
STAGE⑧
STAGE⑨
STAGE⑩
STAGE⑪
STAGE⑫
STAGE⑬
18:30～19:00
STAGE⑭
19:00～19:30
19:30～20:00
21:00
AM
10:30
10:30～11:00
11:00～11:30
11:30～12:00
12:00～13:30
13:30～14:00
14:00～14:30
15:00～15:30
15:30～16:00
16:00～16:30
16:30～17:00
17:00～17:30
17:30～18:00
18:00～18:30
18:30～19:00
19:00～19:30
10/30
(SECOND DAY)
19:30～20:00
20:00
10/31
EXHIBITION
出展・展示
STAGE⑮ AWAODORI
-TOKUSHIMA・KOUENJIJAPAN・ ASSOCIATION(PALN)
END OF FIRST DAY OF MATSURI EVENT
TECHNICALREHEARSAL・EXHIBITION PREPARING
STAGE
STAGE① AWAODORI -TOKUSHIMA・KOUENJI(PLAN)
STAGE②
STAGE③
STAGE④
STAGE⑤
STAGE⑥
STAGE⑦
STAGE⑧
STAGE⑨
STAGE⑩
STAGE⑪
STAGE⑫
STAGE⑬
STAGE⑭
EXHIBITION
出展・展示
STAGE⑮ AWAODORI
-TOKUSHIMA・KOUENJIJAPAN・ ASSOCIATION(PALN)
END OF MATSURI EVENT
TEAR DOWN EVENT SPACE
4
4. CONTENTS
We are holding an event where people can enjoy and experience Japanese culture and pop culture, as well as purchasing Japanese
products. Through exhibition, co-sponsoring and performance, it promotes Japan tourism and industry which arouses consumer
interest to visit Japan.
Sell and Exhibit Japanese Products
Matsuri Stage
Event contents
Event content
•Display and sales-on-sight targeted on consumers.
•Exhibiting and sales of Japanese products
(food, electronic appliances etc.)
•Introduction and promotion of touristic places in Japan, and sales of
touristic products.
Performance event to introduce Japanese pop cultures, and
traditional entertainments and dance etc. of different parts of Japan.
1.
Matsuri
: Dance performances of Awa-odori etc.
and cosplay show on stage and on streets
in open square within venue.
2.
Stage event
: Entertainment performances on stage in event venue.
Performers
•20 groups from Japan (Expected)
•Japanese Association in Singapore,
Individual groups, Local authorities of prefectures,
cities and villages, and related groups
Exhibitors/ Exhibiting products
×
Exhibiting product category
•Services related to Japanese food,
clothing and housing cultures, Food,
merchandises and commercial products
Exhibitors
•Japanese companies and organizations in Singapore
•Local authorities of prefectures,
cities, villages, regions and related groups.
Great opportunity to promote your products or services
Make the most of it as an opportunity to promote tourism, specialty products, unique cultures (matsuri etc.), characters etc.!
5
5. INFORMATION for Exhibit, Logo-sponsor and Performer
(As of May2016. *Please note that it is subject to change.)
● Potential exhibitor and co-sponsor (subject to fees)
1) Japanese companies, organizations and local authorities in Singapore.
2) Companies and organizations in Singapore dealing with commercial
products and services related to Japan.
3) Japanese companies, organizations, and local authorities based in Japan
and other countries.
4) Companies and organizations based in Japan and other countries, dealing
with commercial products and services related to Japan.
● Exhibiting and co-sponsoring fee (*As of Mar 2016, Subject to change)
Booth image
1) Booth Exhibit (limited to 60 booths) 2.5m x 2.5m= 6.25sqm / unit
SIN$5,000 (JPY 425,000)
Fee includes: Company sign board (Japanese/English), 2 back walls, 1 desk, 2 chairs
2) Logo-sponsor (limited to 50 groups)
SIN$5,000 (JPY 425,000)
Fee includes: Event-site outdoor large sign, brochures for visitors, official website and other advertisement
3) Special rate for Exhibiting and Logo sponsor
SIN$7,500（JPY 637,500）/ 1 booth + 1 logo
6
5. INFORMATION for Exhibit, Logo-sponsor and Performer
(As of May2016. *Please note that it is subject to change.)
● Potential performer of Matsuri stage
(*Participating in a stage performance is free of charge and no subsidy in principal.)
1) Organizations, clubs or groups with Japanese based in Singapore and Singaporean.
2) Organizations, clubs or groups with Japanese based either in Japan or other countries around the world, and Singaporean.
3) Organizations, clubs or groups belonging to or sent by a local authorities.
4) Professional or amateur organizations, clubs or groups who can perform Japanese traditional culture, sports, fashion, pop culture
etc.
<Application accepting schedule>
•March:
Starting call for performers
•End of May:
First deadline of participation applicants
•End of July:
Final deadline of application for performance
•August – October:
Contacting and coordination with performers
<Photo: Awa-odori dance performance>
<Rules on performance>
•
We may ask you to refrain from performing, in case a performance contains expressions that may offend public order and
morals, or it is strongly related to politics, thought, or religion.
•
We may ask you to withdraw application if merchandises and services, performances are against this idea of event to promote
authentic Japanese culture.
•
Secretariat Office holds rights to decide whether a performance is permissible or not.
•
Even after an application is submitted, if Secretariat Office decides the performance is impermissible, we will ask you to refrain
from performance.
<Note about performance>
•
Secretariat Office is to make decision on performing order and schedules, and number of performances.
•
Please be informed that duration of performance, reduction of performance number etc. are subject to change from schedule
set in advance.
7
6. ADVERTISEMENT (As of May2016. ※Please note that it is subject to change.)
PR activities on Singaporean local mass media + announcement on official website and SNS.
The Straits Times
TODAY
※ The largest local public newspaper
※ Local English free newspaper
8
7. PREPARATION SCHEDULE
We will proceed with preparation in collaboration with each relevant party.
2016
Time, content details, budget, selection on potential
exhibitors/cosponsors/performers and negotiations with event
venue etc.
March
Finalization event outline
April
Call for exhibitors/ performers
(March – April)
Decisions on offer details for exhibitors/cosponsors/performers
Making an offer to local authorities/ companies.
May
Programme and floor plan making
(End of May)
Hold a steering committee meeting, check on each application
and sales.
First phase deadline of applications for
exhibitors/cosponsors/performers
Make programs (Deadline for each application by end of May)
June
July
Second phase deadline of applications for
exhibitors/cosponsors/performers
Finalize programs (Deadline for each application by end of July)
August
Coordination and adjustment of stage program
Advertisement on media, fixing last budget
September
SJ50 Matsuri event days
29th (Sat) and 30th (Sun) 2016
October
ご連絡先
SJ50 Matsuri Task Force
JTB Singapore Outbound Branch
Tel: +65-6595-9922 Email: sj50matsuri.sg@jtbap.com
9
8. CONTACT
SJ50 Matsuri Task Force
JTB Singapore Outbound Branch
Tel: +65-6595-9922
E-mail: sj50matsuri.sg@jtbap.com
10