a multi-channel network - France Télévisions Publicité

Deutsche Welle (DW), Germany’s international broadcasting service, started more than 50 years ago as a radio broadcaster
and has since grown into a multimedia enterprise that embraces the latest digital technologies. DW-TV, DW-RADIO and the
online service DW-WORLD.DE produce globally accessible information programming in 30 different languages provided by a
skilled staff of some 1,500 people from more than 60 countries.
DW-TV programming is broadcast world-wide, 24 hours a day, 7 days a week in German, English, Spanish and Arabic. It serves
the world with news and current affairs from Germany, Europe and the world. With its objective and modern reports as well as
magazine shows, DW-TV offers insights into politics and business, sports and the arts, science, lifestyle and travel, which makes
for compelling viewing. For DW-TV background information belongs in the foreground, thus helping viewers to make sense of
events.
DW-TV programming is beamed across five continents via a global satellite network. Cable services and other broadcasters
provide further distribution. It addresses an international audience, focussing on people with an interest in Germany and Europe,
particularly opinion-shapers and decision-makers, as well as people interested in the German language and Germans living
abroad.
A MULTI-CHANNEL NETWORK
AMC-1
PAS-9
Atlantic Bird 3
Hotbird 6
Astra 1KR
Nilesat 101
AsiaSat 3S
DW-TV ARABIA
From 16:57 UTC until 03:57 UTC DW-TV ARABIA broadcasts its
programmes in Arabic and English. The «Journal» news and the talk shows
«Quadriga» and «Meet Europe» are produced in Arabic; all other programmes
during the Arabic hours are broadcast in German with Arabic subtitles. The
DW-TV ARABIA schedule and content mirrors the DW-TV basic schedule,
which is broadcast in German and English, alternating hourly.
The two hours of Spanish programming are broadcast exclusively on DW-TV
LATEINAMERIKA. Otherwise DW-TV USA and DW-TV LATEINAMERIKA
mirror the DW-TV basic schedule.
DW-TV USA and DW-TV LATINAMERIKA
These channels provide several periods of supplementary programming
in addition to the basic broadcasts. These programmes are shown in
cooperation with Germany’s two other public-service broadcasters ARD and
ZDF.
DW-TV ASIEN and ASIEN+
These channels have been broadcast since March 2009. The difference
between the two channels lies in the fact that the English language is more
dominant on the ASIEN+ feed.
DW-TV EUROPA and DW-TV AFRIKA
These channels were launched in November 2007. Each region will receive
specially-tailored programming suited to its respective local broadcast times.
Programme schedule
Change of programme language
Change of programme language
Hourly programming
2’50" Break xx:57’10"
2’50" Break xx:57’10"
Headlines 55"
Headlines 55"
Monday 0700 UTC to Saturday 0659 UTC
Saturday 0700 UTC to Monday 0659 UTC
17' Journal-News incl. Business News
17' Journal-News + Sports
Magazine/Documentary/Lifestyle 26'15"
Magazine/Documentary/Lifestyle 26'15"
1' Break xx:17
1' Break xx:17
9' Journal 'Special Business Section' or 'In Depth'
9' Journal 'Interview' or 'Business Review' (Sat.)
respectively Journal 'The Week' or 'Reporters' (Sun.)
2' Break xx:28
2' Break xx:28
1' Weather
1' Weather
DW-TV programme structure (basic structure without Spanish and Arabic)
0000
0030
0100
0130
0200
0230
0300
0330
0400
0430
0500
0530
0600
0630
0700
0730
E
E
Journal
Documentary
G Journal
G Magazine
E Journal
E Lifestyle
G Journal
G Documentary
E Journal
E Magazine
G Journal
G Lifestyle
E Journal
E Documentary
G Journal
G Magazine
E English
0800
0830
0900
0930
1000
1030
1100
1130
Journal
Lifestyle
G Journal
G Documentary
E Journal
E Magazine
1600
1630
1700
G Journal
1900
1930
E
E
Journal
Magazine
G Journal
G Lifestyle
E Journal
E Documentary
2000
2030
2100
G Journal
G Magazine
E Journal
E Lifestyle
G Journal
G Magazine
E Journal
2130
2200
G Documentary
E Journal
E Lifestyle
G Journal
G Documentary
2230
2300
E Magazine
G Journal
G Lifestyle
1200
1230
1300
G Lifestyle
E Journal
E Documentary
G Journal
1330
1400
1430
1500
1530
1730
1800
1830
E
E
2330
G German
Detailed programme schedules for DW-TV, DW-TV ARABIA, DW-TV USA and DW-TV LATEINAMERIKA are available on request
The channel’s strengths
DW-TV’s profile
DW-TV
population
DW-TV
population
males
females
76,4%
23,6%
63,8%
21-34 years
35-44 years
11,9%
24,1%
15,8%
36,2%
45-54 years
55-74 years
25,8%
29,1%
38,2%
28,1%
26,8%
index
Interviewed on TV, radio or by the press
Had an article, paper or book published
Addressed a conference or public meeting
Sat on an industrial/professional committee
22,0%
17,6%
34,1%
23,1%
121
141
106
118
11,8%
152
Lobbied or advised members of national/local government
14,7%
138
Taken executive decisions affecting own operations abroad
10,0%
134
Worked on international business strategies
Received business visitors from abroad
Meetings abroad with executives from other countries
Source : EMS winter 2008 - base monthly audience
16,6%
131
19,8%
133
Advertising rates
from January 1st, 2009
per channel
EUROPE, AFRICA
ASIA*
ARABIA
time zone reference
GMT
time zone reference
GMT+7
time zone reference
GMT+2
Monday to Saturday
Monday to Saturday
0600-0900
790
0900-1200
USA
(including Canada)
LATIN
AMERICA
time zone reference
GMT-6
time zone reference
GMT-3
Monday to Saturday
Monday to Saturday
Monday to Saturday
400
250
100
200
420
160
150
50
100
1200-1400
420
160
150
50
100
1400-1700
420
160
150
50
100
1700-1900
720
320
200
100
200
1900-2200
1 130
600
400
150
300
2200-2400
1 130
600
400
150
300
0000-0200
450
280
200
75
150
0200-0600
120
80
50
50
50
in euros
base 30’’
* includes DW-TV Asia and DW-TV Asia+
multi-channels
EMEA
in euros
base 30’’
MONDE
Europe + Africa + Arabia
Europe + Africa + Arabia + USA +
Latin America + Asia
Monday to Saturday
Monday to Saturday
0600-0900
840
940
0900-1200
460
510
1200-1400
460
510
1400-1700
460
510
1700-1900
740
860
1900-2200
1 230
1 390
2200-2400
1 230
1 390
0000-0200
520
620
0200-0600
140
190
Groupe francetélévisions publicité
64/70 avenue Jean-Baptiste Clément
92641 Boulogne-Billancourt Cedex - France
Tel : 33 (0)1 56 22 62 00
ftpi@ftv-publicite.fr