Glorias

> CASE STUDY / GLORIA’S LATIN CUISINE
www.gloriascuisine.com
www.dfwplastics.com
I N T E G R AT E D M A R K E T I N G A G E N C Y
The Challenge:
“Magic Logix's redesign of our
website, media page and social
To increase social interaction and integration for Gloria’s Latin Cuisine on the web.
The Approach:
strategy enabled our customers to
Magic Logix built a brand new responsive web site for Gloria’s that featured vivid design
feel more connected to Gloria's.
and social integration on every page. A media page was created where user photos across
Our new site is easier for our fans
all social channels auto-populated and a live scrolling Twitter feed ran across the bottom
to use, who are often sharing our
of the page with all fan interaction. Location pages featured Foursquare integration and
dishes on social media. As a
individual Facebook location pages were created. In addition to this, a new persona was
result, we've had a spike in both
online interaction and restaurant
business.”
adopted across all channels.
The Results:
Magic Logix established a more personal tone of voice, developed a location-specific
strategy and created a community of restaurant patrons to highlight fans as brand ambas-
Jose Fuentes, Owner
Gloria's Restaurants
sadors. As a result, Facebook fans on the main Gloria’s page increased from 4,391 to
14,352. Replies to tweets increased by 200% and Twitter reach increased by more than
60,000 people per month. Foursquare checkins were up over 45% and the media page
resulted in more pictures with Gloria's branded hashtags.
Magic Logix / 3234 Commander Dr / Carrollton, TX 75006 / Ph: 214.694.2162 / F: 972.692.5737 / www.magiclogix.com
> CASE STUDY / GLORIA’S LATIN CUISINE
I N T E G R AT E D M A R K E T I N G A G E N C Y
www.gloriascuisine.com
www.dfwplastics.com
FIGURE ONE:
ML designed and developed a
responsive website with a strong
focus on social media, including a
media page & scrolling Twitter feed.
www.gloriascuisine.com/
FIGURE TWO:
Foursquare checkins and
fans were integrated with each
location page. Individual location
Facebook pages were also created.
gloriascuisine.com/locations/addison
FIGURE THREE:
A brand new persona was
adopted with a conversational
tone to foster interaction and
turn fans into brand ambassadors.
www.gloriascuisine.com/
Magic Logix / 3234 Commander Dr / Carrollton, TX 75006 / Ph: 214.694.2162 / F: 972.692.5737 / www.magiclogix.com