Gulfshore Life
Transcription
Gulfshore Life
MEDIA Planner 2014 Serving Southwest Florida for 44 years A GREAT REGION deserves a great Magazine Gulfshore Life magazine outsells its closest competitor four-to-one on Florida newsstands. SUBSCRIBER SNAPSHOT $546,000 AVERAGE ANNUAL INCOME ISSUE THE PEOPLE ZINE THE MAGA OF SOUTHWES T FLORI DA A STAR IS BORN el of the Year Meet our Mody and the two Ashley Gerr g on p. 52 finalists, startin WIN ERDOGSTHE ODDS THE UND WHO BEAT 4 LOCALS RE GO ADVENTU COULD MR. OUT LYING? A WEEK WITH UP FOR STEPPING IN CRISIS CHILDREN ICU PEDIATRIC INSIDE THE S HOSPITAL AT CHILDREN’ Plus ST SCAM ARTI THE NAPLES MS S HIS VICTI WHO OWE N $77.3 MILLIO & ’S PUT CHIEF WHO THE POLICE S CRIMINALS FORT MYER ON NOTICE $3.7 million AVERAGE NET WORTH $1.2 million AVERAGE VALUE OF HOME BREAKING THE MAGA ZINE THROUGH: TRIU OF SOUTHWES MPHS & CHA LLENGES OF WOMEN IN THE WORKP LACE T FLORI DA Paradise FOUND EXCLUSIVE LOOK AT STU IMAGES OF NNING SWFL 7 OF SOUTHW FLORIDA’S EST COOLEST BACHELORS Sources: COMAG Marketing Group | MMR NO OTHER MEDIA OUTLET DELIVERS Southwest Florida’s affluent, active adults like TOTAL AUDIENCE 18+ MORE READERS than any other Southwest Florida monthly 131,346 126,762 119,151 Total Per-Issue Readership: 94,000 Total Readership (Four - Issue Cumulative): 131,346 26,247 USA Today 41,814 Naples Illustrated é Bella 37,704 42,892 131,346 68,978 24,143 Wall Street Journal RSW Living Gulfshore Life WAVVFM NBC NDN Gulfshore News Section 1 Life 2-3pm If we want to be seen, by the right audience, we advertise with Gulfshore Life. GSL is more than just an advertising venue. They are a partner. — Dan Lubner, Clive Daniel Home Source: Media Audit 2013 3 MAGAZINES are the medium of Engagement “Magazine media deliver powerful relationships that influence, inspire and endure. The magazine media brand experience is based on trusted editorial, complemented by relevant advertising. This dual immersion in edit and ads satisfies the interests and passions of millions of readers—when, where and how they choose. The reader’s commitment to this unique brand experience results in superior levels of ad receptivity, online search, purchase intent and extraordinary engagement in and sharing of both edit and ads.” Gulfshore Life and NCH have a lot in common. Both organizations have been serving Southwest Florida for decades. NCH has been an advertiser since the 1980s and we’ve been partners with Gulfshore Life on our NCH Naples Health magazine for the past six years. Gulfshore Life—a professional, respected hometown team producing quality magazines for Southwest Florida. — Debbie Curry, NCH H ealthcare System 4 Source: Media USP Why Magazines Work Engagement MAGAZINES CONTINUE TO SCORE HIGHER THAN TV OR THE INTERNET in “ad receptivity” and other engagement measures. Readers spend an impressive 41 minutes with each issue. Among digital readers, 73 percent read or tap on advertisements appearing in electronic magazines. Trust CONSUMERS TRUST AND BELIEVE MAGAZINES AND EMBRACE advertising as a part of the brand experience. In fact, studies show that ads in magazines rank higher in trust than ads on TV, radio or online. Action MAGAZINES ARE MOTIVATING. MORE THAN 60 PERCENT of print magazine readers took action as a result of a magazine ad. I continue to be amazed by the responses that we receive from all over the United States regarding our advertising in Gulfshore Life and Naples Health. Our sales increased over a measured time with the help of Gulfshore Life’s innovative approach to our target market. — Vicky Tracy, The A rlington Source: magazine.org 5 PEOPLE ARE most influenced & inspired by Magazine Media ad-supported (index) magazines websites tv networks I pay attention to or notice ads 145 85 90 Ads fit well with the content 139 96 86 It is a way to learn about new products 135 100 77 Inspires me in my own life 135 96 88 Gets me to try new things 131 100 81 I get valuable info from the ads 130 96 83 Ads help me make purchase decisions 130 100 85 I am more likely to buy products in ads 125 95 85 Inspires me to buy things 122 109 78 I trust it to tell the truth 113 107 84 It is an escape for me 111 77 114 Magazine readership continues to grow 93% 96% OF U.S. ADULTS READ MAGAZINES OF THOSE UNDER 35 READ MAGAZINES Magazine readers are super influencers Across 60 product categories, magazines rank #1 or #2 among super influentials— more than any other medium. *Includes Internet magazine activity 42 INTERNET* 38 RADIO 30 OUTDOOR 6 TV 4 NEWSPAPER 2 PRINT MAGAZINES 6 Source: magazine.org DISTRIBUTION P R O V E N . V E R I F I E D. L O YA L . Research from The Media Audit, a national independent market survey of local media, shows that Gulfshore Life is one of Southwest Florida’s largest media outlets, reaching more than 131,346 readers over a four-issue period. Year after year, Gulfshore Life’s subscription renewal rates are among the highest of all city and regional magazines in SWFL. 23,500 *AVERAGE MONTHLY COPIES PRINTED SUBSCRIBERS • TARGE TED M AILINGS • NE WSS TANDS HOTEL S • E VENT & PUBLIC PL ACE COPIES Shannon Green Collection prides itself on offering beautifully crafted, oneof-a-kind artisanal jewelry pieces. A uniquely fused collection, Bohemian to Elegant, Ethnic to Rock & Roll and beyond. I am as selective with our marketing as I am in choosing my collection pieces. Gulfshore Life has, without question, provided my boutique with both exceptional ad assistance as well as an avenue into the finest homes and businesses in Naples. — Shannon, Shannon Green Collection *Includes Discover Southwest Florida Hardcover Resort Distribution. Average Net Circulation 20,680 7 DISCOVER Southwest Florida Reach 1.5 million vistors who spend over $800 million in Southwest Florida annually. No one reaches tourists like Gulfshore Life Magazine. n n n E very issue of Gulfshore Life is distributed in 57 hotels in Collier and Lee County. G ulfshore Life magazine is sold on more than 200 newsstands in Florida, including the following airports: Southwest Florida International Airport in Fort Myers | Sarasota-Bradenton International Airport | Tampa International Airport | St. Petersburg Airport Fort Lauderdale-Hollywood International Airport | Miami International Airport Gulfshore Life is also sold in important out-of-state tourism feeder markets. DISCOVER SOUTHWEST FLORIDA BES T VISI MAG TORS AZ ’ FLO IN RID ASSOA MAGA E CIA TIO ZINE N The Ultimate Guide to BEACHES, RESTAURAN TS, SHOPPING, HOM ES, GALLERIES, ATTRACTION S and more! DISCOVER RE LIFE OF GULFSHO A PUBLICATION T ’ BESORS E VISIT GUID ze Bron GAZIN A MA IATION RID FLO ASSOC E SOUTHWEST FLORIDA Guide to The UltimateAURANTS, BEACHES, REST ES, SHOPPING, HOM ATTR ACTIONS GALLERIES, and more! 8 NOT REMOVE • PLEASE DO RESORT COPY RESORT COPY • PLEASE DO NOT REMOVE Discover Southwest Florida Visitors’ Annual Gulfshore Life’s December issue is customized as a hardbound publication with content geared to the visitor market and placed in-room annually in more than 7,000 hotel rooms (over 26,000 annual distribution with hard-cover and soft-cover combined). DIGITAL Website Available exposure includes all pages not sold for exclusive monthly category sponsorships. Win This Published monthly. An exclusive online giveaway on gulfshorelife.com. Weekend Insider Distributed every Thursday. An insider’s guide to the coolest goings-on in town that weekend. E-Blasts Distributed twice a month on Mondays. An exclusive advertiser promotion. GSL APP Concierge Insider A monthly e-newsletter targeted to Southwest Florida's Concierge and Guest Services Association highlighting events and promotions for their guests. Gulfshore Life single issues and subscriptions available. FREE app in the App Store. Flash Distributed every Wednesday. The latest pics from Southwest Florida’s premier events. Please see digital media kit for rates and specs or log on to gulfshorelife.com. 9 COMMUNITY Partnerships and Sponsorships Gulfshore Life actively supports a variety of organizations throughout Southwest Florida. Not only does each relationship provide us with an amazing opportunity to give back to the community in which we live and work, but we’re also able to extend the reach of your advertising message to a highly qualified audience. Advertising with Gulfshore Life means you’ll have access to both subscribers and nonsubscribers through bonus distribution of Gulfshore Life at carefully selected events. Additional community partnerships and sponsorships also offer networking opportunities and valuable exposure that strengthens your advertising program. Gulfshore Life exemplifies the heart and soul of our vibrant community through its interesting and beautifully written editorial and its always fresh design. We are proud to present our company and our associates to the public through its pages. — Craig Jones, Premier Sotheby's International Realty 10 Featured EVENTS M ARCH Fashion Fever APRIL The White Party JUNE Top Doctors JULY Cover Model Contest AUGUS T Best of O C TOBER Bachelor Party NOV EMBER Men & Women of the Year Source: MMR, The Media Audit, March-April 2012, March-April 2013 Each year, Gulfshore Life readers donate more than $4to8chmaritailbllieon organizations! 11 2014 CALENDAR JANUARY APRIL ADVERTISING SPECIAL SECTIONS Wine Buying Guide Who’s Who in Health Profiles Ready-Set-Shop (4-issue buy Jan-April) Best Lawyers ADVERTISING SPECIAL SECTIONS Architectural & Interior Design Home & Garden Resource Guide Who’s Who in Health Profiles A sk a Realtor: Q&A AD CLOSE: November 15, 2013 MATERIALS DUE: November 29, 2013 AD CLOSE: February 10, 2014 MATERIALS DUE: February 24, 2014 FEBRUARY MAY ADVERTISING SPECIAL SECTIONS Wealth Management Design Source ACE Tournament ADVERTISING SPECIAL SECTIONS Best of the Gulfshore Five Star Real Estate Ready-Set-Shop (3-issue buy May-July) AD CLOSE: December 13, 2013 MATERIALS DUE: December 21, 2013 AD CLOSE: March 17, 2014 MATERIALS DUE: March 31, 2014 MARCH JUNE ADVERTISING SPECIAL SECTIONS Choices in Aging Care: - Retirement Living - Home Health Care Profiles Women of Influence Five Star Wealth ADVERTISING SPECIAL SECTIONS Travel Southwest Florida Recreation Guide SUPPLEMENT: Health Care Guide - Southwest Florida's Top Doctors Food and Wine n n n n Good Living n n n The Fashion Issue n n n 12 AD CLOSE: January 15, 2014 MATERIALS DUE: January 24, 2014 Where We Live n n n n Best of the Gulfshore n n n Fun Issue n n n AD CLOSE: April 14, 2014 MATERIALS DUE: April 28, 2014 In Every Issue ISING SPECIAL ADVERT SECTION Dining, Fashion, Home, Real Estate, Shopping, Beauty & Fitness, Arts & Social Events and Calendar SHOPPING JULY NOVEMBER ADVERTISING SPECIAL SECTIONS Summer Savings Health - Beauty - Wellness ADVERTISING SPECIAL SECTIONS Plastic Surgery Q&A Holiday Guide Home & Remodeling Franklin Templeton Shootout The People Issue n n AD CLOSE: May 12, 2014 MATERIALS DUE: May 26, 2014 AUGUST Gulfshore Masters AD CLOSE: June 16, 2014 MATERIALS DUE: June 30, 2014 SEPTEMBER September & Social Register ADVERTISING SPECIAL SECTIONS Giving Back Event and Party Planning Guide n FA S H I O N D E S T I N AT URNISHIN | HOME F PHOTOGR APHY Season Preview BY NESTI MENDOZA Readers’ Ch Annual A oice wards n n n n AD CLOSE: September 15, 2014 MATERIALS DUE: September 29, 2014 Honoring the Best DECEMBER ADVERTISEMEN of the Gu lfshore 20 13 T Discover SWFL Visitors' Guide ADVERTISING SPECIAL SECTIONS Visitor Resource Guide Gulfshore Dining Food Lover’s Guide - Menus n n n AD CLOSE: October 13, 2014 MATERIALS DUE: October 27, 2014 ONE SEASON ONE TITLE n AD CLOSE: July 14, 2014 MATERIALS DUE: July 28, 2014 IONS & MORE T Y | S PA S GS | BEAU 24, 2013 November 18lders.com 65 pTitleho CMEGrou 2013 RE LIFE • October GULFSHO OCTOBER Bachelors ADVERTISING SPECIAL SECTIONS Women’s Health LPGA Guide Ready-Set-Shop (3-issue buy Oct-Dec 2014) n n n AD CLOSE: August 18, 2014 MATERIALS DUE: September 1, 2014 Gulfshore Life has been our magazine of choice for 10 years. Partnering with Gulfshore Life has reached new clients and maintained our existing clients from Sarasota to Naples. — Rob Carvell, Brodeur Carvell Fine A pparel 13 RATE INFO CLIENT-SUPPLIED ART AND DIGITAL FILE SUBMISSIONS MEDIA & FILE FORMATS Preferred File Format: PDF/X-1a Alternate File Formats Accepted: Native Application Files (MAC ONLY) Adobe CS (Illustrator, InDesign, Photoshop) PC USERS MUST PROVIDE HI RES PDF/X-1a or a PRESS READY PDF. PLEASE NOTE: PDF files must contain only 4-color process images (CMYK). Gulfshore Life magazine can not be responsible for PDF files prepared incorrectly. Image Requirements: All images for ads should be color corrected and provided at or above our minimum resolution requirement of 300 dpi. Image files should be CMYK and in .tif, .eps or .jpg file format. ACCEPTABLE PROOFS Black & White Ads: A laser print is requested. Color Ads: A SWOP Certified* contract level proof is required for color guidance on press. Color laser & ink jet proofs will be used only for content checking and will not serve as color guidance on press. If a SWOP certified proof is not supplied, Gulfshore Life magazine cannot guarantee the color reproduction of your ad. For more information on SWOP standards and acceptable proofs, please visit swop.org or idealliance.org. 14 SPOT COLORS Pantone (PMS), Metallic and DayGlo inks are available at an extra cost, but must be requested in advance. Otherwise, Gulfshore Life magazine will convert all spot colors (ie. Pantone) to CMYK. Please convert spot colors to 4/C process on your own if you wish to manage the color conversion. Spot colors cannot be expected to exactly match their CMYK equivalent. PRODUCTION REMINDERS Spreads should be prepared as separate full-page ads to ensure proper bleed. (See fullpage bleed dimensions.) Please convert all RGB images and spot colors to CMYK. Ads created in an unacceptable format cannot be accepted and will need to be resubmitted or recreated. All ads submitted should be suitable to print as is. Gulfshore Life magazine cannot be responsible for any errors in content. If files are prepared improperly and mechanical requirements are not met, Gulfshore Life magazine cannot guarantee the reproduction of the ad. SUBMITTING FINAL AD MATERIALS There are three ways to submit your advertising materials to Gulfshore Life magazine: OPTION 1 WE ACCEPT DIGITAL FILES THROUGH EMAIL. Hi Res – PDF’s (Preferred) When sending a PDF please make sure any crop, bleed and registration marks or color bars are not within the live or bleed area of the ad. Attn: Valerie Roop: vroop@gulfshorelife.com OPTION 2 SEND DISK WITH PROOF. CD, DVD or flash drives accepted. Along with the disk please provide contact info, issue date or insertion order, advertiser name, agency name, plus an “acceptable“ proof. Please review the ACCEPTABLE PROOFS section above. Disks will be returned if requested. All final ad materials should be shipped to Valerie Roop in the Production Department. Attn: Valerie Roop Gulfshore Life magazine 1421 Pine Ridge Road, Unit 100 Naples, FL 34109 OPTION 3 UPLOAD AD FILES Files can be submitted electronically by upload to our FTP Site: www.ftp.jax.trendoffset.com FTP step-by-step instructions are also available on this website, or call your sales representative to have a PDF sent to you. Multiple files must be put into a .zip or .sit archive. APPROVAL PROCESS Customers will be sent a proof of their advertisement to approve by email before we proceed with printing. In order to do this we must receive your information and files by the material deadline date. We feel this is the most critical step in the entire process by establishing responsibility and ownership of the end product. Agency and press ready ads will not receive a proof unless otherwise requested. DESIGN SERVICES Our design staff can prepare your ad for a nominal charge. Fees are dependent on the size and complexity of the ad, but a general price structure is as follows: n 1/3-page or smaller ad design $100 n 1/2-page or larger ad design $175 n 4-color scan (per image) $75 LATE FEES Materials submitted after deadline are subject to a $75 late fee. CANCELLATIONS Please refer to your contract for cancellation terms. RATE CARD SPECIFICATIONS Proudly displayed in hotel lobbies and in more than 7,000 guest rooms, including ... TRIM SIZE: 8.125” WIDE X 10.75” HIGH 2-Page Spread, Bleed 16.5” x 11” 2-Page Spread, Non-bleed 16.25” x 10.75” Full Page, Bleed 8.375” x 11” 2/3 Vertical 4.5” x 9.5625” 1/2 Vertical 4.5” x 7.125” Full Page, Non-bleed 8.125” x 10.75” 1/2 Horizontal 1/3 Vertical 6.815” x 4.6875” 2.1875” x 9.5625” 2-Page Spread Safety 15.75” x 10.25” Full Page Safety 7.625” x 10.25” 1/3 Square 4.5” x 4.6875” Frequency 12X Spread Page Two Thirds One Half One Third One Sixth Inside Back Cover Back Cover First Spread Second Spread $7,140 $8,085 $8,568 $9,513 $4,767 $5,397 $5,723 $6,353 $3,528 $4,001 $4,232 $4,704 $2,961 $3,360 $3,549 $3,948 $2,016 $2,279 $2,415 $2,678 $1,134 $1,292 $1,365 $1,512 $6,426 $7,287 $7,718 $8,568 $7,140 $8,085 $8,568 $9,513 $8,106 $9,177 $9,723 $10,805 $7,623 $8,642 $9,146 $10,164 6X 3X OPEN 1/6 Vertical 2.188” x 4.688” 1/6 Horizontal 4.5” x 2.3125” Visitors' Annual Spread Page Two Thirds One Half One Third One Sixth Inside Back Cover Back Cover First Spread Second Spread $10,200 $6,810 $5,050 $4,230 $2,870 $1,620 $9,190 $10,200 $11,580 $10,890 COLLIER COUNTY Bellasera Hotel Courtyard by Marriott Naples DoubleTree Suites Hotel Naples Edgewater Beach Hotel Fairfield Inn & Suites Naples Fairways Inn of Naples Hampton Inn Naples Central Hotel Hilton Marco Island Beach Resort & Spa Hilton Naples Inn at Pelican Bay Inn of Naples LaPlaya Beach & Golf Resort Lemon Tree Inn Marco Beach Ocean Resort Naples Bay Resort The Naples Beach Hotel & Golf Club Naples Courtyard Inn Waldorf Astoria Naples Park Shore Resort Port of the Islands Everglades Adventure Resort Staybridge Suites Naples-Gulf Coast The Inn on Fifth Trianon Old Naples LEE COUNTY Best Western Plus Beach Resort Hotel Casa Loma Motel on the Waterfront Casa Ybel Resort Comfort Inn Bonita Springs Courtyard by Marriott Fort Myers at Gulf Coast Town Center Crowne Plaza Fort Myers at the Bell Tower Shops DiamondHead Beach Resort & Spa Embassy Suites Fort Myers-Estero GullWing Beach Resort Hampton Inn Bonita Springs Harbour House at The Inn Hilton Garden Inn Fort Myers Holiday Inn Fort Myers Beach Homewood Suites by Hilton Bonita Springs Hotel Indigo Hyatt Regency Coconut Point Resort and Spa Bonita Springs Hyatt Coconut Plantation Matanzas Inn Resort Pointe Estero Beach Resort Residence Inn by Marriott Fort Myers Sanibel & Captiva Accommodations Sanibel Cottages Resort Sanibel Harbour Marriott Resort & Spa Sanibel Moorings Shell Island Beach Club SpringHill Suites by Marriott Fort Myers Airport Tarpon Lodge Trianon Bonita Bay Tween Waters Inn Island Resort AFFILIATED PUBLICATIONS July-September 2013 GULFSHORE LIFE’S ANNUAL HEALTH GUIDE 40 K NOWLEDG E I S POWER S EPTEM BER 2013 Meet the winners on page 21 UNDER FORTY www.nchmd.org The Busy Person’s Guide to Fitness Workouts to suit your LUXE WITH FLAIR +FOUR TREND- SETTING HOMES IN SOUTHWEST FLORIDA NEW DIRECTIONS FOR LOCAL ARCHITECTURE 11 ATTORNEYS YOU DON’T WANT TO FACE IN COURT TRIUMPH OF THE EDWARDS ART COLLECTION HOW DOLPH VON ARX FOUND AMBITION AND ROSE TO FORTUNE 500 CEO COOL DESIGN IDEAS ANNUAL 2013 CREATIVE GARDENING www.gulfshorelife.com GULFSHORE LIFE AT HOME GULFSHORE BUSINESS time requirements NAPLES HEALTH Southwest Florida’s most recommended Physicians GULFSHORE LIFE'S HEALTH GUIDE DRESS TO SUCCEED—TIPS FROM THE PROS THE ULTIMATE GUIDE TO FLORIDA’S BEST PLACE TO LIVE AND VISIT TM SUMMER 2013 Getting the Appraisal Right NAPLESCHAMBER.ORG 2013 ANNUAL How the numbers impact the market EXPLORE the GULFSHORE FIND THE BEST SHOPPING, DINING, BEACHES, GOLF & MORE The Good Life DINING · SHOPPING ART · OUTDOORS FESTIVALS · NIGHTLIFE PR ES EN TE D BY + Fi f t h A v e . S o u t h ∙ Th i r d S t . S o u t h ∙ D e s i g n D i s t r i c t Ti n C i t y - D o ck s i d e B o a r d wa l k ∙ B ay f r o n t ∙ C ray t o n C o v e Precautions to take before open houses and private showings BEST WAYS TO SAVOR NAPLES PLEASURES NAPLES ON THE GULF DOWNTOWN NAPLES NAPLES REALTOR Marin SLICE SOUTHWEST FLORIDA GUIDE TO THE ARTS THE MAGA ZINE OF CENTR AL OKL AHOMA PEACE THROUGH BUSINESS Global Change Starts Here Marin’s Bounty Locally Sourced Ingredients Shine in S.F. Hot Spots + College Planning Is Your Child Prepared to Leave the Nest? JUNE 2013 AUSTIN MONTHLY $4.95 Quest for Zero Building the Ultimate Green Home MARIN MAGAZINE UP, UP AND AWAY On Board With the Jet Set among other things … Symphony Show House Trio, Advances in Women’s Health and May’s Gotta-Go Events SLICE MAGAZINE SAN ANTONIO MAGAZINE 1421 Pine Ridge Road, Suite 100, Naples, FL 34109 (239) 449-4111 | (800) 220-4853 | Fax (239) 431-8420 | gulfshorelife.com AN OPEN SKY MEDIA PUBLICATION
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