McDonald`s Happy Meal: “ICE AGE 3”

Website: www.mybangalore.com
Date:
Link:
July 01st , 2009
http://mybangalore.com/article/0709/mcdonalds-happy-mealice-age-3-.html
McDonald’s Happy Meal: “ICE AGE 3”
McDonald’s, the world’s leading food service retailer, shows fun ways to keep it
cool this season by giving its Happy Meal fans a chance to experience the thrill of
DreamWorks Animation's upcoming film, "ICE AGE 3”. This month’s McDonald’s
Happy Meal promotion presents children with a fantastic opportunity to walk
home with a set of specially created ICE AGE 3 Happy Meal toys, while
munching on their favorite McDonald’s meal.
As
part
of
this
promotion, McDonald's
young
guests
will
receive one of eight toys
from “The ICE AGE 3”
with the purchase of
every Happy Meal. The
eight toys includes 4
colour changing drinking
glasses with “Ice Age
3”animals embossed on
it and 4 lolly ice makers that are easy to use and a fun kitchen accessory for
Kids to make mutli colored lollies.
Commenting on the promotion, Arvind Singhal, Director Marketing, McDonald’s
India, (West & South) said, “McDonald’s
always endeavors to provide its customers
unique ways of having fun month after
month with its Happy Meals. McDonald’s
association with movies like Bees, Cars,
Madagascar, etc in the past, and now ICE
AGE 3, is part of our focus on presenting
children a unique and fun-filled experience
at our restaurants. Ice Age is the total
animation experience that adults and kids
love and we are excited to give them the
opportunity to take home this unique
collection of ICE AGE 3 accessories. These
uniquely created toys are sure to generate
enthusiasm across families.
These toys will be available from 21st June
2009 till 31st July 2009 at all McDonald’s
outlets.
McDonald's is the world's leading food
service retailer with more than 31,000 restaurants in 119 countries serving 50
million
customers
each
day.
Celebrating 13 years of leadership in food service retailing in India, McDonald’s
today has a network of 160 restaurants across the country, with its first
restaurant launch way back in 1996.
In line with its respect for local culture, India is the first country in the world where
McDonald’s does not offer any beef or pork items. McDonald's has also reengineered its operations to address the special requirements of vegetarians.
Vegetable products are kept separate throughout the various stages of
procurement, cooking and serving. The mayonnaise and the soft serves are also
100% vegetarian.
McDonald’s has retained the No. 1 position for 3rd consecutive year in the latest
‘Business World Most Respected Companies of India’, survey in the food
retailing industry. The company was also awarded the ‘CNBC Awaaz Consumer
Award’ in the ‘Most Preferred Fast Food Company’ category. The company has
also been honored with the Images Retail Award in the ‘Catering Services
Category’ for the current year.
Mumbai
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DNA -YA
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5th July , 2009
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Hindustan Times
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28th June , 2009
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The Hindu
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30th June , 2009
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Mid-Day
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1st July , 2009
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20
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Prajavani
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28th June , 2009
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04
Headline: McDonald’s ICE AGE 3
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Lokmitra
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Ahmedabad
25th June , 2009
Page:
03
Headline: McDonald’s rolls out its latest Happy Meal promotion
– ICE AGE 3
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Alpviram
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Ahmedabad
25th June , 2009
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03
Headline: McDonald’s rolls out its latest Happy Meal promotion
– ICE AGE 3
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Awantika Indore
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Indore
25th June , 2009
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05
Headlines: McDonald’s presents ICE AGE 3 Happy Meal
promotion
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Satyaday
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Surat
26th June , 2009
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Headline: McDonald’s presents ICE AGE 3 Happy Meal
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Navnirman
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Surat
28th June , 2009
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03
Headline: McDonald’s presents ICE AGE 3 Happy Meal
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News Today
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Indore
27th June , 2009
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08
Headline: ICE AGE 3 with Happy Meals
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Nava Bharat
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Indore
28th June , 2009
Page:
09
Headline: McDonald’s fun with the rains
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Surat Samachar
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Surat
29th June , 2009
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04
Headline: McDonald’s presents ICE AGE 3 Happy Meal
promotion
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Upbhokta Samachar
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Surat
29th June , 2009
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03
Headline: McDonald’s presents ICE AGE 3 Happy Meal
promotion
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Prabhat Kiran
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Indore
29th June , 2009
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06
Headline: Fun with the rains
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Real Surat Times
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Surat
02nd July , 2009
Page:
02
Headline: McDonald’s presents ICE AGE 3 Happy Meal
Promotion
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Date:
Indian Zone
Edition:
Surat
02nd July , 2009
Page:
03
Headline: McDonald’s presents ICE AGE 3 Happy Meal
promotion