Read the Rosenthal Newsmagazine 2004 TableTrends International

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TABLETRENDS INTERNATIONAL
THE ROSENTHAL NEWSMAGAZINE 2004
R O S E N T H A L A G | D - 9 5 0 8 9 S E L B | W W W. R O S E N T H A L . D E
tabletrends
international
The Rosenthal Newsmagazine 2004
New Lines 2004
All brands
at a glance
Current Trends
Rosenthal
125th Anniversary
rosenthal
group
editorial
Innovation and Tradition . . .
. . . is not a contradiction in terms for Rosenthal. Quite the opposite: the combination of innovation and
tradition form a unique breeding ground from which Rosenthal has developed. Founded 125 years ago in Upper
Franconia as the »Porzellanfabrik Philipp Rosenthal & Co«, Rosenthal is now one of the leading international
suppliers of contemporary table and living culture. Over all these decades, Rosenthal has always remained alive and
fascinating, united and motivated by the desire to create the best in design in every era – »what is original in our
time«. Many more than 150 respected artists, designers, sculptors and architects from all over the world have worked
on commission for Rosenthal. The result are innovative collections in porcelain and glass, setting milestones after
milestone in design, unique series of limited objets d’art, and also high quality one-off furniture creations and
forward-looking architecture. More than 400 design awards and numerous exhibits in international museums are
evidence of the great design competence at Rosenthal. We are and always have been driven by great visions – the
ideas of Philip Rosenthal »to live with art« and »the manufacture of living« that go far beyond the well-laid table. And
the last few years have also witnessed important and exciting new directions for Rosenthal: the internationalisation of
the company, unique collaborative ventures with Versace, Bulgari and the Andy Warhol Foundation, the acquisition of
the traditional Hutschenreuther brand and the further development into a lifestyle supplier. In this anniversary year,
Rosenthal has moved more closely towards its visions, with innovative designs by Robin Platt, Borek Sipek and
Stefan Diez, with fascinating objets d’art in porcelain and glass, and our new lifestyle collection »Rosenthal home
designs«. Rosenthal’s tradition of innovative drive fascinates people all over the world. We hope that the »Tabletrendmagazine« will make for stimulating and exciting reading in our anniversary year. Discover the tradition of Rosenthal
with its very varied history and be inspired by Rosenthal as it is today with its innovative collections pointing the way
forward. Join us in our celebration of 125 years of Rosenthal!
20
Rosenthal classic
32
24
Rosenthal studio-line
Content
»Glass Art«
Andy Warhol Collection
18
The spirit of the age captured on porcelain –
125 years of Rosenthal
Rosenthal home designs
64
60
48
Hutschenreuther
04
02 |
Rosenthal –
the art of giving
450
Hutschenreuther
Christmas
18
Rosenthal studio-line
»Celebrity Art«
»Glass Art«
»Coffee Cult«
»Free Spirit«
Andy Warhol
42
54
Rosenthal
meets Versace
Thomas
32
Rosenthal classic
»Maria Golden Celebration«
»Maria’s Garden«
Cora »Springtime«
Quotes from Rosenthal’s history
42
Rosenthal Versace
»Gorgona«
»Floralia«
»Arabesque Gold«
56
60
48
Hutschenreuther
»easy«
Christmas
Thomas
»Genio«
»Thema«
Rosenthal home
designs
22
30
40
46
54
72
Author
contributions
Andrej Kupetz
Li Edelkoort
Donatella Versace
Lis Droste
Eckart Witzigmann
Carl Reckers
64
68
Anniversary
The spirit of the age
captured on porcelain –
125 years of Rosenthal
Journey through 125 years
of porcelain history
| 03
Rosenthal –
the Art of Giving
»Free Spirit«
Warhol Celebrities
»Marylin Monroe«
»Calla«
»Coffee Cult«
Giving is an art form. After all, shouldn’t all gifts be as unique and
Gifts for a life together
distinctive as their recipients? So gifts are always a message as well,
Be they traditional or extravagant, weddings
conveying to the receiver the extent to which they are valued by the
are booming and, as a result, the loveliest
giver. What better way is there to express genuine esteem than with
tradition of all, the wedding list, is once again enjoying tremendous popu-
gifts so timeless they retain their value for years to come, a value, which
larity and, totally in keeping with the spirit of the times, the luxury table
is not price-related or based on some fleeting fashion. Rosenthal has
collections from the brand world of Rosenthal are breathing new life into
always seen its task as the creation of distinctive gifts, which are time-
this old tradition. After all, at Rosenthal, the personal lifestyles of the happy
lessly elegant in form and decoration and take the spirit of their time
couple are a top priority. Couples with traditional values will find a timeless-
forward far into the future. Working together with famous artists and
ly elegant table service to enhance any festive occasion in the »Rosenthal
designers, the company has, over a 125-year period, transformed glass
classic« range. Those who live the spirit of the times to the full will find a
and china from everyday eating and drinking objects into an aesthetic,
distinctive range of china and glass creations by artists and designers of
sophisticated lifestyle culture. In line with today’s creative perspective
international repute in the Rosenthal studio-line collection. For true roman-
on life, their new collection is characterised to a greater extent than ever
tics, the »Hutschenreuther« brand brings a personal feel-good collection
before by the powerful character of the individual components – from
fresh to the table and the Thomas Trend Factory’s the innovative table
expensive »objets d’art«, like the glass art of Borek Sipek and creative
sets will add an extra bit of fun to that international lifestyle. With each
VIP plates of »Celebrity Art« to the style-rich collectors’ items of
individual piece from the Rosenthal brand world, the wedding couple is
»Coffee Cult«, pieces designed to enhance individual coffee enjoyment.
guaranteed to receive a gift for life which will turn every day into a new
Time and time again Rosenthal brings new inspiration to the art of 21st
wedding day and which their wedding guests will be delighted to give.
century giving with each item from its diversity of unique pieces.
»Warhol Collection«
»Celebrity Art« Plate
Ambrogio Pozzi
»Heart«
04 | Rosenthal studio-line
»Glass Art«
| 05
»Celebrity Art«
Donatella Versace
T H E
A E S T H E T I C A R T
OF C O L L E C T I N G
The time is ripe to rediscover collecting. In »Celebrity Art«, Rosenthal studio-line combines a passion for collecting and an aesthetic feel for style with a charitable purpose. In
this outstanding collection, personalities from the worlds of art, culture, entertainment,
Christiane Hörbiger
sport and politics congratulate Rosenthal on its 125th jubilee in their own personal way.
Their gift is a personal vip plate bearing their signature. Each plate has been individually
created by the most famous artists of our time and demonstrates an awareness of
contemporary style, whether in the form of a precious, decorative wall plaque, an unusual bowl or decorative plate for the table. A share of the profits from each »Celebrity
Art« plate is donated to a charity project selected by the celebrities themselves. With
»Celebrity Art«, Rosenthal studio-line has rediscovered the art of giving and collecting
Andy Warhol
»Marilyn Monroe«
as the most stylish way to help others.
Ambrogio Pozzi
Nina Ruge
Helmuth Rilling
06 | Rosenthal studio-line
Marcel Reich-Ranicki
Gundis Zámbó
|7
»Glass Art«
SUPERLAT I V E LY
CRAFTED
GLASSY
TREASURES
A new highlight in exclusive, contemporary glass art has taken its place at Rosenthal
studio-line. In the »Glass Art« collection, the centuries’ old medium of glass discovers
an amazing new design language. These highly expressive objects of the finest crystal
bear the distinctive signature of Borek Sipek, a glass artist, architect and designer of
international repute. Expressive surface structures, radiant colours and unsurpassed
fragility combine to form superlatively crafted, transparent sculptures. Sipek has created 14 filigree works of art in the form of the vases, bowls and a lamp for Rosenthal’s
jubilee year. Five of these items are limited to only 49 pieces worldwide so, with »Glass
Art«, eternal values discover their most valuable design form.
Limited to 49 pieces
worldwide.
08 |
Rosenthal studio-line
| 09
Borek Sipek is the most important representative of the neo-baroque and new design opulence.
The native Czech has made and is still making his mark on the New Design School as an
BOREK SIPEK
architect, painter and lecturer. In the centuries’ old medium of glass, Sipek’s expressive work
10 |
has found new and distinctive expression.
Limited to 49 pieces
worldwide.
Limited to 49 pieces
worldwide.
Limited to 49 pieces
worldwide.
Rosenthal studio-line
| 11
»Coffee Cult«
Coffee is a cult and »Coffee Cult« is a new way of indulging the black
passion. The unique Rosenthal studio-line giftware and collectors’ range
brings together the finest coffee cup designs from each collection. Whether
you prefer Espresso or Café au lait, superlative decorative designs by the
THE OPTIMUM
IN COFFEE ENJOYMENT
international artists Andy Warhol, Otmar Alt and James Rizzi, supplemented by the understated decorative option »oro nero«, encourage a creative aroma mix, which spans every
coffee orientation. New accessories, designed to coordinate with existing decoration and
design forms, round off the cult collection. Each piece is an art work in itself, evoking a
desire for collecting, giving and individual coffee enjoyment.
O T M A R
A L T
A N D Y
J A M E S
12 | Rosenthal studio-line
W A R H O L
R I Z Z I
| 13
Splendid trade-fair display
on two levels. The Rosenthal
studio-line trade-fair stand
was designed by the
Italian architect and
designer Mario Bellini.
What is original in our time.
Rosenthal – Competence in lifestyle
from a world brand
Werk Thomas am Kulm, also
designed according to concepts of
the artists Marcello Morandini.
Philip Rosenthal was a visionary entrepreneur and person. As early as the 1960s, he had already realised
that it is individuality that counts in a world full of mass produced products. »What is original in our
time« was therefore what he expected from the products manufactured by his company, which he realised
with the ground-breaking designer products of leading artists and designers, and in doing so gave Rosenthal products a world reputation.
And in the anniversary year of 2004, too, »What is original in our time« continues to be
the focus of the successful philosophy of a world brand. The trend to individuality has led to a completely
Nature in the factory. The façade
of Selb porcelain factory, designed by
Friedensreich Hundertwasser.
new coexistence of styles and cultures today. Age and background no longer determine the consumer’s
style, but their own personality. This requires a product elite of the highest integrity – which – as the originals emerging from changing trends and designs – always exude a feeling of timelessness.
And with its wide range of brands, Rosenthal has been demonstrating its competence as a
leading lifestyle brand for the past 125 years. To urge consumers on to diversity, the Tabletrends show
contemporary combinations from each of the different brands. These include Thomas, the young Trend
Factory and the traditional Hutschenreuther brand, but also Versace, the glamorous joint venture between
the Italian fashion label and Rosenthal. Everything still hinges around the traditional brands, however,
Factory architecture that points the
way to the future: Werk Rosenthal
am Rothbühl, based on designs by the
Bauhaus artist Walter Gropius.
as far as this worldwide group of table culture brands is concerned. In this way, Rosenthal classic is
remaining true to its traditional repertoire. And the Rosenthal studio-line, the innovative brainchild of
Philip Rosenthal, still remains the leading think-tank for new designs with high artistic expectations in the
125th year of the company’s history.
»What is original in our time« means that we must always be looking into the future. And
comprehensive lifestyle concepts are playing an ever-increasing role here. Your own four walls, life at
home – today these are the most important stage for self-realisation – and for time spent together with
family and friends. With »home designs«, Rosenthal supplies creative ranges from porcelain to table
linen and from candles to furniture, which ensure that every home shows evidence of good taste.
14 |
The façade of the »Mirror house« in Selb is a work
by artist Marcello Morandini, Italy. In the »Mirror« the
rainbow façade designed by Otto Piene.
The porcelain design classic.
»tac 01« in Black & White.
Designed by the Bauhaus founder
Professor Walter Gropius.
Avantgarde only
Design has more than just a functional role. It also conveys a clear, aesthetic message that makes the
original so valuable. Rosenthal has been placing its confidence in the potency of avant-garde designs for
decades, and this has taken on a even greater meaning in the style mix we are seeing today. And commissioned leading artists, and designers in the search for designs that are ahead of their time. Just as the
legendary »tac« service by Walter Gropius with its refined, timeless silhouette. Andy Warhol’s art was
also uncompromising – and now forms the basis for collectors’ items full of expression that embody the
spirit of Pop Art. Gianni Versace took a different route. His historic designs became a cult in the fashion
world and their decorative charm is only too obvious on Rosenthal porcelain – in the breeding ground
between aged splendour and the contemporary wit playing with post-modern statements.
Celebration
Binding values provide a firm footing in our unpredictable world. The yearning for familiar values and
harmony is reflected in the renaissance of parties and events that are taking place at home again. And in a
»Free Spirit«
traditional demand for services that can stand out in both everyday use and on festive occasions. This is a
role that »Maria« by Rosenthal classic has been fulfilling for many years on the table – for a simple
evening meal and for wedding parties. The classic public holidays are still very important – as an occasion
for personal decorations. Hutschenreuther offers carefully designed ranges for these atmospheric occasions, and the traditional high point are their Christmas accessories.
Get together
We like to make a change – also when cooking and serving. One day we have tapas, the next sushi, and
still want to have our Mediterranean pasta dishes. The new designs are ideally suited to this as they make
anything possible on the table between Asia and Old Europe. Rosenthal offers a huge range of solutions.
For example, with its »Genio« series, Thomas has created a direct link between the kitchen and the table
and in doing so has demonstrated once again its reputation as a trendsetter. With »Easy«, Hutschenreuther, manufacturer of traditional porcelain services, has created the contemporary answer to modern
feel-good eating culture. And in the shape of the multifunctional Alldays service by Briton Robin Platt,
Rosenthal studio-line has produced a ground-breaking design in the spirit of the time called »Free Spirit«.
16 |
| 17
Rosenthal studio-line –
the unmistakable expression
of personal style
Originality characterises the essence of our time. We intuitively know that normal standards
do not apply to our lifestyle. In terms of style, we prefer to follow our own instincts and
make our own rules when it comes to creating our very private living spaces. As a result,
styles from every age and culture merge into a unique expression of our personality. For
over 50 years, Rosenthal studio-line has been lending distinctive form to this desire for
individuality. A stylistic diversity provides the inspiration for voyages of discovery through
forms, colours and fantasia. Created by the most influential artists and designers of our era,
the aesthetics of an individual lifestyle materialise in each piece.
In its jubilee year, Rosenthal studio-line again opens up new dimensions in dining table
décor. The jubilee design »Free
Spirit« embodies the lifestyle of the new generation. The fresh, contemporary design
of the comprehensive New Living range has what it takes to turn any dinner party into a multi-sensory experience. The
»Coffee Cult« giftware and collectors’ range adds unconventional dynamics to the new cult for coffee enjoyment.
The successful
»Warhol-Collection« offers new perspectives on the multi-faceted work of the pop art genius Andy
Warhol, featuring all the highlights of his creative endeavours, including his portrait of Marilyn Monroe, other decorative
designs in the
»Golden Angels« gift collection, »Andy’s Merry Christmas« and close-ups of New York
City and other major international cities. With his precious glass objects in the
»Glass Art« collection, the world-
famous glass artist Borek Sipek invites us to an extra special jubilee celebrating imagination. And in Flash
»Tango«
the avant-garde ceramics designer Dorothy Hafner discovers a refreshing new emotive, decorative language.
Each of these new jubilee
pieces celebrates the concept
of Rosenthal studio-line in a
unique way, which is what gives
the original pieces from our era
the very best in design not only
today but in 125 years.
| 19
18 |
I N N O VAT I O N
HAS
A
FORM
:
»Free Spirit«
20 | Rosenthal studio-line
R O B I N
P L A T T
The British designer Robin Platt
(born in 1962) is one of the outstanding representatives of the new
English design scene. He qualified at
the London College of Furniture and
has already enriched the Rosenthal
studio-line with remarkable designs.
He and his partner Cairn Young
(born in 1963), who worked successfully together between from 1990 to
2003, were responsible for the designs
for the »Table-Wear« collection, the
»Yono« service and the »Spirit« gift
series. In addition, they also supplied
further designs for Grupo T, Cudue
and Sawaya & Moroni. The design
duo Platt & Young made their international breakthrough with furniture
designs for Driade. Robin Platt has
been working independently since
2003. Platt developed the new »Free
Spirit« service collection for Rosenthal’s anniversary, which perfectly
reflects his marked feeling for material,
iconic dimension and plastics shapes.
| 21
andre j kupetz
offering the consumer were evident. But offering everything meant more to Philip Rosen»Suomi«
Design: Timo Sarpaneva
thal. He was interested in shaping peoples’ surroundings. He also saw homes, architecture and town planning as important areas in which to be active. His involvement in the
Ready for the future
»Cupola«
Design: Michael Boehm/
Mario Bellini
Design Council, of which he was president for ten years, was something to which he was
very committed so that he could imbue the public with enthusiasm for design.
The history of design is always also a history of its leading personalities. On the one side,
Today, Rosenthal is still the brand with the most heterogeneous attitude to design and
there are the designers, who revolutionise the way we see and use things with their
unmistakable signatures. Jasper Morrisson, Ron Arad, Konstantin Grcic and Michael
ground-breaking designs and not infrequently influence the entire design trends during
Young – the international design avant-garde is united right behind the brand. At the same
their lives. But design does not happen without being commissioned. Designers are there-
time, Rosenthal still lives from being a design innovator, as is shown, amongst other
fore confronted with entrepreneurial personalities who, with a visionary understanding,
things, by a new project to sponsor young designers. The Rosenthal Design Award,
purposeful attitude and an ability to realise their expectations, are those who actually make
developed by the company together with the Design Council and at present being staged
design revolutions possible. There can be no question that Philip Rosenthal was such a
at five selected European establishments of higher education, sponsors innovative
personality. Without him and his belief in the originality of modern design, the history of
thinking and lateral though across design disciplines. Also newly established, the Rosen-
design would be different. The implementation of the Rosenthal studio-line is one of the
thal Design Convention is developing into a forum for communication about the future of
milestones and pioneer acts of industrial design. All the more so because it involved the
design – not only for the porcelain industry, but also – in the sense of holistic design for
establishment of an avant-garde design programme for porcelain, and this at a time when
the environment – for all questions relevant to design. The future needs a past, and this is
the entire porcelain industry was trying to free itself from the straight-jacket of traditional
particularly the case for Rosenthal. These activities demonstrate that Rosenthal is very well
forms.
set for the future by drawing on its very own history.
What was extraordinary in this whole process: Rosenthal was able to bring together com-
Andrej Kupetz
Head of Design and Managing Director
German Design Council
pletely different directions in modern design under the auspices of the Rosenthal studioline. The struggle in the 50s and 60s between artists, architects and designers about what
actually were the features of good design did not really interest Philip Rosenthal. What
concerned him was solely to set milestones in the quality of the design and to act as a
»publisher« of original design in his lifetime. Considering that markets have now developed towards specific segments with individually formulated aesthetic needs, this proved to
be the right strategy. By selling the Rosenthal studio-line via the Rosenthal Studio Shops
»Taille«
Design: Tapio Wirkkala
and Rosenthal Studio Shops-in-Shops with a modern corporate image, Rosenthal also
made sure that the Group, the Rosenthal brand name itself and all the quality it was
22 |
For outstanding services to design:
Winners of the 2000 Rosenthal Award
are »Packaging« artists Christo and
his wife Jeanne-Claude.
| 23
w
a
A N D Y
Marilyn Monroe was not only a
Hollywood icon, Andy Warhol
turned her into a pop art icon as
well. For its jubilee collection,
W A R H O L
Rosenthal studio-line has applied
her exquisite features to exquisite
In its jubilee year and right on clue
material. A range of attention-
Rosenthal studio-line is launching
grabbing decorative images feature
its first artist’s timepiece in
on a variety of accessories, limited
the Andy Warhol Collection.
wall plates and, a special highlight,
The base of the watch is
decorative porcelain postcards
embellished with »Daisies«, pop
based on Andy Warhol’s original
art’s floral cult motif.
sketches for his famous
WARHOL IN TIME
Monroe collection, the successful
portrait of Monroe. With the
»Warhol Celebrities« Gallery gets a
new star performer.
A N D Y
W A R H O L
M A R I LY N M O N R O E
– HOMAGE TO AN ICON
ANDY’S MERRY CHRISTMAS
24 | Rosenthal studio-line
| 25
AW»Paperweights«
W A R H O L’ S G L A S S Y
ROUND THE
TRIP
WORLD
On his extensive travels, Andy Warhol
captured on film his own personal perspective of world famous landmarks, including
the Brandenburg Gate, the Eiffel Tower, Big
Ben, the New York skyline and the Great
Wall of China. The luxury paperweights in
the »Empire« giftware and collectors’ range
pays tribute to the landmarks captured in
Warhol’s images. These pyramid shaped
paperweights continually reveal new, unusual
perspectives on world-famous buildings.
An absolute »must« for pop art fans and
globetrotters alike.
Andy Warhol »Clock-Art«
26 | Rosenthal studio-line
| 27
The New York artist
Dorothy Hafner has an
international reputation
as a leading exponent of
avant-garde ceramics.
The freshness and brashness of her unconventional work bear testimony to her tremendous
vitality, the effect of
which is contagious.
–
FLASH »TANGO«
EMOTION ON PORCELAIN
»Flash« a brash service from
the creative workshop of the
avant-garde New York artist
Dorothy Hafner has now
been invaded by a new décor
language. In Flash »Tango«,
Hafner’s light touch gives
this extravagant service a
new face full of emotionality
and freshness. Wide open
spaces without embellishment are interspersed
with boldly designed
decorative elements in
bright, clean colours.
Merged into an inseparable unit, »Tango« reflects
the vitality of the age
but beyond conventional
standards.
Rosenthal Studio-Haus, Munich
28 | Rosenthal studio-haus
Rosenthal studio-line
| 29
»Maria Golden
Celebration«
li edelkoort | trends
Value is back in demand
We live in a time of radical change. When we look at the world, it becomes apparent that
We offload unnecessary ballast, keep radios for use at the beach or in the mountains, live
major decisions need to be made. I’ll make no bones about it, the good times are over. But
in a smaller apartment without unoccupied rooms which create work. We want to grasp
that doesn’t mean bad times are coming. We’ll just need to pay more attention to what is
the fullness with pseudo-Baroque sensuality and enjoy fabrics, colours and form in all their
important to us and to what we do.
luxuriance.
What this means, in concrete terms, is that our immediate environment, our home and
None of these trends are separate, they all co-exist within one life, in an individual, just like
furnishings are very, very important. I call this »Urban Nesting«. When I was walking
the twigs and plastic spoons in the bird’s nest in the Luxemburg Gardens. The only thing
through the Luxemburg Gardens, I noticed a bird’s nest. The outside of the nest was beauti-
holding it all together is the individual. His or her creativity is the cohesive force. This I call
fully twig construction but the bird had woven plastic spoons from McDonald’s into the
the creative consumer. He does without predetermined fashion trends, which change from
inside. The bird is one of us. Human beings yearn for company, a family, concerning them-
season to season. These days, people increasingly want to hold on to what is safe and
selves with their affairs. But this is not the same as the American concept »Cocooning«.
secure. As a result, long-established, trusted brands will see a resurgence. I believe that
The urban nest is open (to the world), receptive to communication and different lifestyles
everything made for speed will stay the course. People are looking increasingly for any-
and welcoming to guests. Twigs and plastic spoons have their place here, along with any-
thing which retains its value. The future lies in value.
thing else we can lay our hands on. We furnish our homes with whatever we need to meet
our requirements.
Source:
»plus/minus« lecture at the
Rosenthal Design Convention
on 3 and 4 October 2003
These requirements are broad-based, extending from reduction to the bare essentials to a
hedonistic passion for the superfluous and every degree in between. We are afraid of all
the violence, even if we don’t experience it ourselves, arming ourselves with heavy medieval metal, covering what is precious to us with a protective patina. We long for simplicity
and discover the traditional craftsmanship of the past but made things from modern,
high-tech materials. We search nostalgically for our roots and heave them into our era. We
collect discarded objects and give them a new function for which they were not designed.
30 |
| 31
Maria
Golden Celebration
FESTIVAL
Rosenthal classic – lasting values
in their most beautiful form
OF AESTHETICS
The celebration of 125 years of porcelain history in its most perfect form:
»Maria Golden Celebration«. Each luxurious piece is unique thanks to the
elaborate hand-painted filigree gold decoration. As a very special highlight,
a complete coffee and dinner service – in a world-wide limited edition of 25 –
will be on display at the Ambiente.
In the return to the authentic and true values, familiar values and traditions have taken on a new meaning
– a trend that has never been as topical as it is today. For the past 125 years, Rosenthal has been giving
these classic ideals new colours and shapes. Deeply committed to the highest quality, the Rosenthal product world creates lasting classic values. In their endeavours to honour the very special, with imagination
and delight in a long tradition of craftsmanship, they create elegant table services and exclusive gifts in
porcelain and glass – an expression of a cultivated lifestyle that unites tradition and innovation.
And in the year of its 125th anniversary, Rosenthal is remaining true to this philosophy and is presenting
new products with a timeless radiance for contemporary use. The new pattern »Maria’s Garden«, for
example, sets a flowery-fresh accent amongst the different patterns used for the unmistakable »Maria«
range. New glass, porcelain and ceramic articles together with themed cutlery enrich this most traditional
high-class table culture collection. To open up new doors into the »World of Maria« for those who appreciate quality, Rosenthal classic has put together six different Maria gift packs each reflecting an up-to-theminute food trend in this anniversary year. And so that even young people have the opportunity of
possessing truly high-value articles, Rosenthal classic is presenting its »Maria God-children’s gifts« for
the first time – the introductory items in a new series of lovingly-made three-piece children’s sets.
Away from grey everyday life and into an atmospheric floral wonderland. This is the motto of the new
»Springtime« pattern in the »Cora« range. Tulips and peonies in the trend colours orange, pink and red
radiate a happy mood and bring »joie die vivre« onto the table.
32 | Rosenthal studio-line
| 33
»Maria’s Garden«
Additional pieces of cutlery for »Maria«.
34 | Rosenthal classic
In 1916, Rosenthal created one of the best
rary interpretation of the classic floral decor. The new »Maria’s Garden« pattern is as refreshing, light and airy as an early
known and most successful designs in the
summer’s day. Blossoms in a range of different shades of subtle red, linked together by refined golden stalks harmonise
porcelain history of the company in the
delightfully with the charming shapes and the delicate swirls of the pomegranate relief. The imaginative variations in the
shape of the unmistakable »Maria« service.
pattern on different pieces of the service come together to form an overall composition bursting with life: whilst the
To mark its 125th anniversary, this traditional
blossoms are scattered right across the place plates and bread plates, the other pieces in the service have only delicate
service in the Rosenthal classic collection
garlands around the edge. Full of elegance and appealing freshness, »Maria’s Garden« is ideal for summery garden
has burst into flower in a new and contempo-
parties and more.
| 35
Cora »Springtime«
AWAY
In the sun’s rays, they shoot
up out of the ground like
harbingers of the summer:
tulips and peonies radiate a
fresh spring mood and set
the scene for the hot season
of the year. The new
»Springtime« pattern has
caught the verve of this
spring feeling on the soft oval
shapes of the »Cora« range.
The appeal of this classic
service lies in its clear lines
that radiate timeless
elegance. The new »Springtime« pattern is pure
inspiration: tulips and
peonies in the trend colours
orange, pink and red radiate
a happy mood and bring
»joie die vivre« onto the
table. Green ribbons on the
saucers and the place plate
provide a harmonious
contrast to the floral motifs.
36 | Rosenthal classic
FROM G R E Y E V E R Y D AY L I F E AND I N T O
A N ATMOSPHERIC F L O R A L WONDERLAND
»Pregnant Luise«
orchid vase.
In its jubilee year, Rosenthal
classic is staging a unique
rendezvous of the generations
with the re-issue of a cult
object. The unusual orchid
vase »Pregnant Luise«
created a stir in 1950 with
its exciting interaction of
asymmetry and curves. A
variety of decorative elements
and bright base colours
underscore the individual
expressiveness of Fritz Heidenreich’s design classic, which
authentically reflects the
Zeitgeist of the fifties. This
bestseller of its day is being
relaunched in five colour
options to commemorate
Rosenthal’s jubilee year.
A black and white glaze and
the latest trendy colours
orange, pink and turquoise
cleverly convey an avantgarde, contemporary look.
Quotes from Rosenthal’s history
Top left:
»Romanze« range –
first presented in 1959.
Top right:
»Monbijou« range –
first presented in 1896.
Bottom left:
»Aida« range –
first presented in 1937.
Bottom right:
»Sanssouci« range –
first presented in 1894.
38 | Rosenthal classic
In days gone by, in the same
way as today, Rosenthal
classic’s porcelain services
were the essence of stylish
table culture. The Rosenthal
classic product ranges on
offer at present include some
porcelain services that go
right back to the founding of
the company – milestones in
the history of the company
set in the finest porcelain
and decorated with imaginative and splendid patterns.
This anniversary year
witnesses the revival of two
historic best-sellers from
Rosenthal’s 125-year history:
the »Ruheplätzchen«
(Resting place for burning
cigars) and the »Pregnant
Luise« orchid vase.
| 39
d o n at e l l a v e r s a c e
A partnership of experience
and inspiration
»Versace is a life style and for those who chose it, it must be an
The alliance between Versace and Rosenthal is the end result of a
all-round choice«. This is what my brother used to say. His universe of
precise and well thought out plan, which is, specifically, to link my
creativity was totalising. Gianni’s vision, his daring style, elegance and
creative inspirations with the long-standing tradition of an illustrious
sense of beauty influenced not only his fashion but also the highly
name in chinaware.
desirable décor collections he created starting from the 1992 when the
Home Collection was launched.
Exclusive demonstration of
»Medusa rot«.
For the tableware we joined forces with one of the most famous firm in
chinaware: Rosenthal. This firm with more than one hundred year of
experience – with whom many artists, designers and great architects
have collaborated in the past and present – has been giving exceptional
value to Versace’s dinner services.
I further developed these collections and brought forth that vision
to implement his philosophy in tableware, while contributing new
substance to the melting pot of Neo-classical and Baroque themes,
resolutely interpreting them according to my feelings, my experience
and sensitivity.
40 |
Highlight of the exhibition:
Anniversary collection
»Arcadia« with signatures
of Ottmar C. Küsel and
Santo Versace.
| 41
Luxury to dream about
42 |
Versace fascinates. Ancient myths, Baroque sensuous-
For its 125th anniversary, Rosenthal presents lovers of
ness and modern elements merge into an indulgent
sophisticated Donatella Versace lifestyle with two new
other world fantasy in the unique compositions of the
designs. In »Arabesque Gold«, a range of china and
legendary brand. For the past eleven years, this fantasy
glass, refreshing coolness accompanies the sensual
has been turned into reality in the form of distinctive
pleasures of the Baroque into the 21st century and the
china and glass collections as a result of the successful
creation »Floralia« bears glamourous testimony to
partnership between Versace and Rosenthal. These
current Versace style. Top quality accessories in con-
designs into which dreams are woven provide a rich
temporary design forms supplement the classic Versace
feast of »joie de vivre« for the beholder.
collections »Medusa Lumière« and »Gorgona«.
| 43
The cult label Versace’s luxury
»Floralia« collection is dedicated
to the sumptuous floral splendour
of their latest fashions. In a
whimsical interplay, the opulence
of tapestries from a bygone age
is intertwined with company
history and exotic blooms.
A Baroque border brings together
the opulent new creations and
unique embellishment of Versace.
»Arabesque Gold«
In »Gorgona«, the modern
discovers a brilliant highpoint.
A hint of a waistline and
pure white have been used
to carefully update this classic
Versace collection, although
its exclusive heritage is still
betrayed by its meandering
gold bands and Medusa head
relief. The themes of flowers,
bath and library round off the
Gorgona collection.
A new collection of gracile
glass art elevates timeless
design to the highest
possible level. Discrete
Arabesque bands applied in
a accomplished sandblasting process wraps themselves around the pieces in
this extensive collection –
for the festive table, cocktail
parties and luxury gifts.
In »Arabesque Gold«,
typical Versace style finds
exciting new expression.
Baroque Arabesque designs
in four different shades of
gold punctuate the elegant
contours of the porcelain.
The contrast between
contemporary severity and
glamorous decoration adds
a new facet to luxury.
44 |
Rosenthal meets Versace
| 45
lis droste | lifestyle
Renaissance of Lifestyle
Grasshoppers and other delicacies
Nowadays, uncompromising strictures of good behaviour such as those from our grand-
Etiquette reflects the spirit of the times and now includes global contacts. One aspect of
mother’s day, are passé. In spite of, or perhaps because of this, manners are making a
showing respect for people from other cultures is getting to know their habits. Conversely,
comeback. Young people, perhaps to a greater extent than anyone else, are apparently of
different customs and traditions enrich our lifestyle. We yearn to recreate and experience
the opinion that good manners open doors and facilitate our everyday social interaction.
the pleasures of foreign countries in our own homes and food and drink is the best way to
This is totally in keeping with Knigge’s famous book on etiquette and
do this is. You don’t necessarily have to serve up roast grasshoppers but Asian and African
manner. Knigge sought to educate his readers to be tolerant world citizens, a concept
specialities, including cross-over cuisine, are trendy right now.
which is also my main focus. Etiquette – historically the code of genteel behaviour adopted
Creativity in the kitchen knows no bounds and exquisite, exotic delicacies
at court and in society – now goes much further. Etiquette now extends to tolerance,
are presented to particularly good effect on china of exceptional design quality. Rosenthal,
friendliness, a willingness to help each another and consideration for our fellow man and
in particular, is constantly setting new standards with their creative concepts which com-
different cultures.
bine style and etiquette, tradition and trends at an international level and this is precisely
what I value about our collaboration.
Sureness and supreme confidence
Lis Droste is one of Germany’s best known etiquette trainers,
Is what I am endeavouring to convey in a rather tongue-in-cheek sort of way. After all
co-founder of the Etiquette Trainer International (E-T-I) network
modern etiquette should be fun. My maxim is »be sure of yourself and you’ll be relaxed«.
and Society for the Promotion of Table Culture.
and a member of the German Gastronomic Academy
But either way, if you know how to deal with people, you can apply this knowledge to any
situation or need anywhere in the world. Supreme confidence comes from a knowledge of
etiquette but, if you ever manage to put your foot in it nonetheless, it’s best to gloss over
the faux-pas, rather than make a big deal of it.
A stylish atmosphere, in the company of nice people, surrounded by
candlelight, soft music, the finest china, cutlery, glasses and imaginative table decorations,
is the best place to celebrate one important aspect of etiquette, table manners. Those who
appreciate this kind of lifestyle are only too happy to invest in top quality tableware and
accessories. Expert advice is called for.
46 |
| 47
Welcome
to Wellness
The »easy« 2004 china collection, for example, brings
stylish enjoyment and pure relaxation to contemporary
dining table décor. In 2004, Hutschenreuther once
again offers a range of new, decorative concepts for a
In the 21st century, feeling good means one thing
magical Christmas season to ensure that peace and
above all: relaxation. In the nest we build for ourselves
tranquillity reign in our homes, especially at the
within our own four walls there’s no place for the
summit of the year. The same holds true whether it’s
hustle and bustle of everyday life. We furnish our home
the festive season or just a normal day, you can rely on
to suit our individual tastes and take the liberty of
Hutschenreuther if you’re looking for that total feelchanging it as the mood takes us, perhaps on a seagood factor.
sonal basis. We invite guests around at any given time
and spoil them and ourselves with snacks, a nice cup
of tea or piece of chocolate. Decorative elements
high on ambience create a truly homely atmosphere.
The »Emotional Collection for Home Enhancement«
from Hutschenreuther offer everything needed to complement this.
48 |
| 49
Enjoy every day with . . .
Leave everyday life behind you and let your spirit soar – the »easy« collection
from Hutschenreuther brings today’s wellness trend to the table. Stylish, individual
and totally in tune with the latest trend, the appeal of this new range of china lies in its
sensual contours. Its understated decoration deflects the spotlight onto the natural look of
a new and youthful cuisine, creating perfectly coordinated, no-frills table settings. This
comprehensive range gives free rein to the desire for personalised mix and match options,
bringing variety to daily life.
»Easy« – that extra special feel-good experience for the home.
50 |
Hutschenreuther
| 51
A season of
emotion
CHRISTMAS
W I T H
H U T S C H E N R E U T H E R
C H R I S T M A S
C H R I S T M A S
C H R I S T M A S
C H R I S T M A S
C H R I S T M A S
C H R I S T M A S
C H R I S T M A S
C H R I S T M A S
52 | Hutschenreuther
Feeling good is at the top of everyone’s
an unsurpassed variety of imaginative gift ideas. Cute little angels fashioned from
wish list, especially at Christmas, and
elaborate relief patterned tea lights, pastry plates, hand-painted tree ornaments and
you’re guaranteed to create the per-
miniature figurines conjure up a truly »Heavenly Christmas«. Exuding a warm glow,
fect atmosphere with Hutschenreuther’s
the illuminated historic Christmas village evokes familiar memories in a »Nostalgic
range of high ambience Christmas deco-
Christmas« context, a real eyecatcher of a Christmas decoration, ideal for collecting
rations. The 2004 Christmas collection
and adding to. And the new themed, Limited Edition Range for 2004 is of course a
from Hutschenreuther once again offers
must for all Hutschenreuther Christmas collection lovers and collectors.
| 53
eckart witzigmann
Haute Couture for the table . . .
A stylishly laid table, a perfectly prepared meal – this is the haute cuisine equivalent to
And the same principle applies on the table. The colours of the season on plates, cups and
haute couture! And the two really do have a lot in common: as in the fashion world,
bowls may be the same as Naomi Campbell and Claudia Schiffer parade in at the big
»gastronomic designers« are at work in the culinary world – in other words, the Versaces
shows in Milan and Paris. The »dernier cri« of the past year may well be replaced by
and Gallianos of the kitchen – creating new trends and ideas year by year. And like the
another new fashion trend. Although the outside may change, behind this, classic values
kings and queens of fashion, they discover new »materials« and colours every year. Things
and good quality will always outlast short-term trends.
that we wear on the body – and pamper it with – have become lighter and more innovative.
The art – in fashion, gastronomy and table culture – is to find the right balance, the
The days of »origami on the plate« are gone – all those things that only looked good and
balance between the traditional and the modern, between innovation and classic, between
took a long time to prepare. Nowadays, refined little arrangements are being served up,
the new and the old. Rosenthal has always understood how to maintain this perfect
with unusual uses of different temperatures and consistencies, a symphony of many and
balance – for me, Rosenthal unites tradition and the modern in the perfect combination,
small dishes. Masters of this art are some chefs in Northern Spain, and top of them all is,
combined with top quality – ***-star service, you might say...
of course, Adrian Ferran of the El Bulli. At its heart, this type of culinary art brings the
essential onto the plate: the objective is to underline and complement the taste of one pro-
Eckart Witzigmann
Food connoisseur and author of cookery books
duct of outstanding quality and freshness in a masterful manner. This means that usually
not more than three ingredients are combined to form a harmonious whole.
But there is evidence here of more than just a fashionable trend: because where the focus
is on only one ingredient, the eye is more critical with regard to quality. A ripe tomato that
tastes as it should is as unlikely to go out of fashion as a high quality 6-yarn cashmere
garment. Fresh coquille St. Jacques or oysters are as insusceptible to the dictates of
fashion as the finest Shantung silk. Both on the catwalk and in the pan, fashion and
gastronomic designers can only create new trends out of the best quality ingredients.
54 |
| 55
Thomas sets the trends
Time is often short in the modern household – but this doesn’t mean that anyone has to
do without aesthetic pleasure and enjoyment. Thomas Trend Factory makes sure of this.
Always on the lookout for how best to satisfy practical needs, the original thinkers at
Thomas make design functional with innovative concepts – and in doing so always set the
latest trends in international kitchens. No wonder that the new generation cookery stars
prefer the uncomplicated cooking utensil and serving ranges from Thomas, for example in
the »Ready-Steady-Cook« duels on the Vox television station. The »Trend« porcelain series
has been one of the most successful modern porcelain designs for the past 25 years. And
the »Vario«, »Loft«, »Amici« and »Coup« ranges have won a number of design prizes. In
the world of Thomas, even children have a great time eating with the fun theme patterns in
the »Tigerente« and »Tabluga« services and the like.
The fledgling Thomas brand goes into its 100th jubilee year in innovative and trendy
mood. With »Genio«, Thomas presents a unique, integrated concept in which china and
cookware enter into a clever, all-new type of symbiosis. And, with the new »Tema« cutlery
range, the latest international food trends are particularly well catered for, whether they be
Asian cuisine, fish dishes, snacks or party food. It goes without saying that everything is
available in the same design, a design as distinctive as those who enjoy life with Thomas.
56 |
| 57
Pure genius
With »Genio« all your enjoyment
is on the table
A »Tema« for every occasion.
Themed cutlery by Thomas
Uncomplicated enjoyment – this is the watchword of new young cooking. And, once again,
the Thomas Trend Factory has just the right ideas. »Genio« by Thomas serves enjoyment
directly from the kitchen onto the table. The concept is pure genius: the cooking utensils
are made from pure stainless steel – made by the Swiss stainless steel manufacturer
»Spring« – and is given a smart »outer coating« in an unmistakable Thomas design. Just
the right number of dishes, no spills filling serving dishes – and what goes onto the table
still looks perfect. What’s more: the food stays hot longer. Designed with every aspect of
daily use in mind, »Genio« has everything that the modern kitchen needs – from a highquality trio of pans and stackable roasting pans to baking dishes in different shapes. And
the innovative »Genio« range is rounded off with practical household aids ranging from
steamers to rechauds. Functionality typical of Thomas. Designed by the award-winning,
young designer Stefan Diez.
»Tema« is a quirky cutlery range from the Thomas Trend Factory.
»Tema« and the »Genio« cookware range, two new jubilee collections
from Thomas, are a perfect combination for contemporary enjoyment,
thanks to their shared design language.
»Ferdinand, der Elefant«
campaign
»Ein Herz für Kinder«
co-sponsored by bild.
58 | Thomas
| 59
Now sensual living
...the home of emotion
gets a new name:
ROSENTHAL
home designs
Textile collection
A festival of emotion: from sporty knits to luxurious cashmere from China – only the finest
quality materials transform the textiles in the »Rosenthal home designs« into a unique feelgood collection.
Table linen
Seduction for the table: »Rosenthal home designs« has created an exciting range of exquisite table linens using the avant-garde fabric, felt, the finest 50% cotton linen and synthetic
taffeta silk.
Candles
A multi-sensory experience. Indoors and out, the extensive »Rosenthal home designs«
candle range, which includes everything from simple container candles and garden torches
to elaborately crafted candle products, guarantee many hours full of emotion.
Casual Tableware
Coloured drinks glasses, vases, glass accessories and bowls in three sizes round off the
lifestyle world range from »Rosenthal home designs«. This new, range of casual tableware
features the trend colour orange.
60 |
| 61
The Harmony of Living
Seven colour worlds for multi-sensory stimulation. New trend
colours are added to the base colours chocolate brown, anthracite
A comprehensive range of
candles creates a multi-sensory
experience.
grey and nature each season. This season’s new colours are
lemon and avocado, mango and dark cherry.
Only the highest quality
materials, crowned with every
imaginable quality mark, are
included in this unique textile
collection.
Seven colour worlds immerse
»Rosenthal home designs« in
a world of emotions.
Casual china in cheerful
orange rounds off the
»Rosenthal home designs«
lifestyle world.
62 |
Rosenthal home designs
Felt, 50% cotton linen and
synthetic taffeta silk provide
an incentive to create exquisite
table settings.
| 63
The spirit of the age captured on
porcelain –125 years of Rosenthal
It all started with a »Resting Place for Burning Cigars«. An ashtray was amongst the first
bestsellers marketed by the »Porzellanfabrik Philipp Rosenthal« founded in 1879 in Erkersreuth near Selb in Upper Franconia.
The company, which first devoted itself to the decoration of whiteware
bought from other suppliers, started to manufacture its own porcelain in 1891 – even then
in forward-looking designs and patterns. The early years saw the creation of services in the
Perfection of
style and design.
»Aida« in the
urbane elegance
of neoclassicism.
neo-baroque and rococo styles, such as »Empire«, »Sanssouci« and »Monbijou«. And
after 1905, art nouveau services such as »Donatello« reflected the contemporary artistic
trends.
The avant-garde position of Rosenthal was reinforced when the founding of
an artistic department in 1910 was approved. Until then, this had been the exclusive privilege of royal porcelain manufacturing companies.
Over the subsequent decades, the reputation of the brand throughout the
world became synonymous with classic designs such as »Maria« and »Aida«, the stylish
elegance of which still lives on today in »Rosenthal classic«. The Rosenthal brand was
world famous as early as the 1920s – first introduced in 1907 as a brand emblem.
aschenbecher ruheplätzchen – er stauflage 1879
»ruheplätzchen« ashtr ay – fir st presented in 1879
New start with visions
The rebirth and success of the company from 1950 until very recently were inextricably
bound up with Philip Rosenthal junior, the son of the founder. First as head of advertising,
64 |
Now connoisseurs can rediscover an indulgence with a
to his passion, thereby laying the foundations for the
rich heritage – the cigar. In the 19th century, the cigar
success of the fledgling company Rosenthal. In homage
was a permanent feature of social life and, for many,
to the founder of the company, Rosenthal classic is
including Philipp Rosenthal senior, a good cigar was con-
relaunching two sizes of this small piece of porcelain
sidered the highlight of a sophisticated soirée. When
history, true to the original in form and decoration, in
Philipp Rosenthal began painting porcelain in 1879,
its jubilee year – a nostalgic memento which will be
he dedicated a stylish ashtray bearing a description of
enthusiastically received by passionate cigar smokers,
its intended purpose »Resting Place for burning Cigars«
lovers of fine porcelain and Rosenthal fans alike.
then Chairman of the Board of Directors, he put everything into ensuring that Rosenthal is
now one of the most innovative and successful companies in its sector.
Charismatic and far-seeing
entrepreneur. Company
founder Philipp Rosenthal
senior.
The life’s work of this visionary entrepreneur was coined by one leitmotif:
the only lasting value is »what is original in our time«. Philip Rosenthal invited artists and
designers to Selb, and encouraged them to create contemporary designs in porcelain.
Rosenthal was the first and for a long time the only manufacturer to build his business on
modern design – for example, in the Bauhaus tradition.
| 65
Suomi objects by Salvador
Dalí. From his very own
fingerprints, he designed
the old symbol of power –
the crown.
From 1961 onwards, this has been reflected in the Rosenthal studio line, for which more
Manufacturing and administration were streamlined and optimised, and thanks to con-
than 150 renowned artists and designers have created contemporary and timeless ranges
siderable investments, Rosenthal now has two of the world’s most modern porcelain
of porcelain, glass and cutlery or accessories. Amongst them are classic artists of the
manufacturing plants.
Modern, such as Raymond Loewy, Richard Latham, Walter Gropius, Björn Wiinblad, Tapio
Parallel to the modernisation of the manufacturing structures, Rosenthal
Wirkkala, as well as more recent outstanding figures such as Jasper Morrison and Michael
AG was able to increase its international business from originally 30 % at the beginning of
Young.
the 1990s to an export share of 50% today. Since 1997, Waterford Wedgwood plc, Dublin,
has owned a majority share in Rosenthal AG as an independent company. These three
Living with art
traditional companies together are the world’s leading supplier of tableware products.
Convinced of the idea of living with art, as early as at the end of the 1960s, Rosenthal
Accessories and porcelain and glass objets d’art. In 2000, Rosenthal acquired the tradi-
invited internationally renowned contemporary artists to design limited porcelain reliefs
tional Hutschenreuther brand and in doing so, rounded off its unique market portfolio.
and exclusive objects in porcelain and glass. Amongst the most important artists who
have contributed to the Rosenthal Limited Art Editions are Henry Moore, Lucio Fontana,
Further development into a lifestyle manufacturer
Eduardo Paolozzi, Victor Vasarely, Salvador Dalí, Hap Grieshaber, Frank Stella, Günter
Rosenthal has developed into a lifestyle supplier over the past few years. The high quality
Uecker, Otmar Alt, Andy Warhol and James Rizzi. With its limited art editions, Rosenthal
Rosenthal design collections are emotionally displayed nowadays as comprehensive life-
not only demonstrates its great expertise in craftsmanship and the highest quality, but also
style worlds, and the product spectrum has been extended with decorative accessories.
the high expectations of the company in contemporary aesthetics, authenticity and the
The Rosenthal product world displays are rounded off with modern window displays with
avant-garde.
the accent on lifestyle and matching promotional materials. Rosenthal has managed to
And it is particularly the collaboration with artists that has left its mark on
reach new lifestyle worlds and target groups thanks to exclusive licensing agreements. The
the internal company culture at Rosenthal. For many years, Rosenthal has been an impor-
logical extension of this are the further development of the Rosenthal gift article collec-
tant sponsor of cultural events and organises its own cultural events.
tions and the launching of a the new »Rosenthal home designs« line with decorative
The very special company culture at Rosenthal is continued into the
accessories in seven different colourways.
architecture of its company premises. Designers and architects have been commissioned
In its anniversary year 2004, Rosenthal is underlining its design compe-
by the company to create forward-looking buildings in its location in Upper Franconia:
tence with new collections such as »Free Spirit« by Robin Platt, »Glass Art« by Borek
the company landmark is the headquarters in Selb, a former porcelain factory, with its
Sipek, and the new cooking utensils series »Genio« by Stefan Diez under its second brand
impressive »rainbow façade« by the zero artist Otto Piene. And Rosenthal has also made
name of Thomas. In 2004, the »Rosenthal Design
architectural history where it has built factory premises: the »Werk Rosenthal am Roth-
Award« for newcomers will also be providing ideas for
bühl« was based on designs by Walter Gropius, and the »Werk Thomas am Kulm« is
new design directions in the future, comprising entries
decorated by a geometric-constructivist façade by Marcello Morandini.
with the theme of »generations« from students at five
highly respected schools of design all over Europe.
Off into the 21st Century
At the end of the 1980s, this sector, which had so far not been very innovative – discovered
enormous potential for itself in the areas of automation and rationalisation. Rosenthal AG
launched a forward-looking refurbishment programme very early on.
66 |
»Hommage Philip Rosenthal«
Object »Chapeau Philip«
Design: Marcello Morandini
| 67
Time travel trough 125 years
of porcelain history
19 0 8
Acquisition of the
brand-name manufacturer
»Thomas«.
19 1 6
18 9 7
1897 Conversion of the
business to a joint
stock company
The service »Maria«
sees the creation
of one of the most
successful china
designs of all time.
19 0 7
First use of
»Rosenthal« as a
brand name.
19 2 9
50th anniversary.
19 0 5 - 19 1 0
Development of art
nouveau services such
as »Donatello«.
18 7 9
Founding of the
»Porzellanfabrik
Philipp Rosenthal«
in Erkersreuth;
decoration of whiteware.
18 9 1
19 1 0
Founding of an
artistic department for
the manufacture of
decorative porcelain.
Start of own porcelain
manufacture. Creation of
services such as »Empire«,
»Sanssouci« and
»Monbijou« in the neobaroque and rococo styles.
19 6 0
19 6 8
Opening of the first
Rosenthal Studio
House in Nuremberg.
19 3 4
Because of his Jewish
background, Philipp
Rosenthal is forced
to leave the company.
He dies at the age of
82 in 1937.
68 |
19 5 0
Philip Rosenthal junior, the
son of the founder, joins
the company and heads it
from 1958 - 1981.
1950 s – Expansion of
the product ranges with
excusive table culture
articles; Rosenthal is the
first company of its type to
embrace modern designs.
SINCE
19 5 8
Construction of
the Rosenthal Design
Studio.
19 6 1
The new »Rosenthal
studio-line« bears
the hallmarks of such
designers as Raymond
Loewy (»Form 2000«
as above), Richard
Latham, Tapio
Wirkkala and Walter
Gropius.
»Rosenthal Relief
Series« (later renamed
»Rosenthal Limited
Art Edition Series«)
presented for the
first time, with designs
by artists such as
Victor Vasarely,
Lucio Fontana and
Henry Moore.
19 7 0 S
Expansion of the
art range with threedimensional articles,
artistic decoration
and artistic services.
| 69
Time travel trough 125 years
of porcelain history
19 97
Partnership with
Waterford Wedgwood.
»Mythos«
»Vario«
19 9 8
19 7 6
Acquisition of
majority share by
Waterford Wedgwood.
»Moon«
Salvador Dalí, HAP
Grieshaber and other
renowned artists
design patterns for
the »Suomi« range.
19 9 3
19 9 0 S
Collaboration
with Versace.
»Sun, Moon & Stars«
New designers
create impulses for
international table
culture. Innovative
collections are
created including
»Vario«, »Moon«,
»Sun, Moon & Stars«,
»Mythos« and
»Coup«.
»Coup«
2003
Designawards:
Materialica Award
IF Hanover for »Coup«
Good Design Award,
Japan for »Moon Cova«
2003
Design Convention,
Selb.
IF Design Award for »Coup«
Bombay Sapphire Price,
Indien for »Wired«
IF Design Award for
»Thomas Kitchen aids«
Signed Design Award, Italy for
»tac 02«
Good Design Award, Chicago
for »Coup«
Since it was launched, the
Rosenthal studio-line has won
many more than 400 design
awards throughout the world.
2004
2001
2000
Acquisition of
the traditional brand
Hutschenreuther.
2001
Philip Rosenthal,
former Honorary
Chairman of the
Supervisory Board,
dies aged 84 years.
According to surveys
by the Gesellschaft
für Konsumforschung
GfK in Nuremberg,
Rosenthal is officially
the market leader in
Germany.
Rosenthal
home designs.
FASCINATION
ROSENTHAL
2002
In a Fascination Study commissioned
by the Dusseldorf market research
organisation Ires in the Wirtschaftswoche, Rosenthal is one of the top
five brands, well ahead of Armani,
Chanel, Joop, Jil Sander and Escada.
Source: Wirtschaftswoche 17/2002
70 |
2003
With the »Hommage
Philip Rosenthal«
series, 17 renowned
artists honour this
visionary entrepreneur
and person.
| 71
carl recker s
Thoughts and wishes on the occasion
of the company’s 125th anniversary!
2. Rosenthal Dealer Awards
»A generally accepted wisdom is that any concept, business enterprise or, in short, anything which helps
This year Rosenthal AG will again be honouring their best dealers. The
to form public opinion only gains truly major significance when it is associated with the name of a
innovativeness and creativity of Rosenthal in-store and window
person.« This theory was formulated by Hans Domizlaff in his textbook on brand technique, the bible for
displays, the most successful promotional events and PR concepts will
management, advertising and marketing theory. Long before the technique was developed, the concept
all be under evaluation.
was embraced by Rosenthal and its employees. Rosenthal gained the public’s trust with its courage,
31.10.2004, will be judged by a jury of independent experts and the
creativity and commitment.
tabletrends creative team.
»The natural origin of a brand lies in a quality service.« Rosenthal is a brand in the Domizlaff mould.
The Dealer Awards will be presented in three categories:
Innovation is its greatest quality and is responsible for its exponential development. Innovation was, is
1. Lifestyle Germany:
and always will be the font of the brand’s vibrant life force.
All entries, which must be submitted by
The Best German Display
2. Lifestyle international:
»Dealers are the consumer’s agents vis-à-vis the brand sector.« According to Domizlaff: the attitude of
the retail trade towards a brand reflects the attitude of the market, i.e. the consumer. Consequently,
Rosenthal is not just any old brand as far as retailers are concerned. For those of us in the retail trade
The Best International Display
3. New Business Initiative for Tabletop:
Trading Initiatives Pointing the Way to the Future
Rosenthal is our brand. After 125 years, we retailers are not just agents for the brand, we are also partners
of the company and, as such, we feel an obligation to the brand and those in charge are all committed to
The winners will be presented with their awards at a special ceremony
upholding the value of the brand.
next year.
»The most important aspects here are foresight, clear vision, insight, caution, forbearance and consideration.« This Philip Rosenthal maxim expresses how the retail trade should look as far as the future of the
company, the brand and the people at Rosenthal are concerned. The retail trade will passively experience
this future but help to shape it with conviction. As the past has taught us, this won’t be easy. After all life
is full of diverse surprises, change is fundamental and people’s lifestyles are individual and spontaneous.
This calls for courage, creativity, commitment, innovation, partnership and the right approach: all distinc-
2004
tive features of the Rosenthal story.
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