tourism in Niedersachsen - Tourismuspartner Niedersachsen

Transcription

tourism in Niedersachsen
Figures – Data – Facts 2012
Published in May 2012
incoming tourism
Figures – Data – Facts 2012
As a supplement to the red brochure
“tourism in Niedersachsen”, the brochure “incoming tourism” provides
a summary of key tourism figures for
trips to the holiday destination Niedersachsen from abroad.
Contact / market research
information
TourismusMarketing
Niedersachsen GmbH
Jan Matysiak
t +49 (0) 511 27048823
matysiak@
tourismusniedersachsen.de
www.tourismuspartnerniedersachsen.de
Imprint
2
1
Sources
Deolitte & Touche GmbH, Tourism
Development Strategy Niedersachsen
2015, 2010
DIW econ in BMWI “Wirtschaftsfaktor
Tourismus Deutschland”, 2012
GfK GeoMarketing GmbH,
RegioGraph 10, 2009
GfK TravelScope 2012
Landesbetrieb für Statistik und Kommunikationstechnologien Niedersachsen
(LSKN), LSKN-Online, 2012
Publisher
Tourismus Marketing Niedersachsen GmbH
Essener Straße 1
D-30173 Hannover
t +49 (0) 511 2704880
f +49 (0) 511 27048888
info@tourismusniedersachsen.de
www.reiseland-niedersachsen.de
Statistisches Bundesamt,
Monatserhebung im Tourismus, 2012
BWH GmbH Medien Kommunikation
Layout
genese werbeagentur gmbh,
Magdeburg
www.genese-md.de
Production
Editorial
Contents
The significance of the German tourism
sector was recently indicated by its
4.4 % share of total gross value added.
The income and employment effects
associated with this are especially worthy of mention. Niedersachsen (Lower
Saxony) concluded the 2011 tourism
year on a high note with a record 39.4
million overnight stays, thus attaining
an increase of 2.5 % in comparison
with the previous year. These figures
document the growing importance of
the tourism sector as a fundamental
economic factor and underscore the
importance of a detailed consideration
of the influencing factors.
Page 4 – 9
The brochure just published by TourismusMarketing Niedersachsen GmbH
(TMN) provides a comprehensive summary of important, tourism-related
structural data about the holiday
destination Niedersachsen and notes
about the individual subject areas.
Source market NRW and
cross-cutting topics
Please feel free to contact us if you
have questions about the sources or
data.
Reservation trends
Current trends in Germany
and Niedersachsen
Page 10 – 11
Summary of
incoming tourism
Page 12 – 13
Available beds and
capacity utilization
Page 14 – 15
Duration of stay and
accommodations
Page 16 – 18
Page 19 – 21
Tourism as an
economic factor
Page 22 – 23
3
Overnight stays in the federal states 2011
Niedersachsen ranks 4th in a comparison of
all German federal states, and even 3rd in terms
of domestic guests
Bayern
81,0
45,6
Baden-Württemberg
44,2
Nordrhein-Westfalen
Niedersachsen
39,4
29,0
Hessen
27,6
Mecklenburg-Vorpommern
24,5
Schleswig-Holstein
Berlin
22,4
Rheinland-Pfalz
21,5
Sachsen
17,3
Brandenburg
11,1
Thüringen
9,5
Hamburg
9,5
7,1
Sachsen-Anhalt
Saarland
2,3
Bremen
1,9
0
Domestic overnight stays
Foreign overnight stays
20
40
60
Millionen
80 million
Source: TMN according to Destatis 2012
In terms of the number of overall number of overnight stays in 2011,
Niedersachsen ranks fourth in comparison with all German federal
states. For key market segment of domestic overnight stays, Niedersachsen ranks third just behind Baden-Württemberg.
4
Detailed data and notes regarding incoming demand can be found in the special edition
of the TMN market research brochure “Incoming tourism in Niedersachsen”.
Trend of overnight stays in Niedersachsen 2000 – 2011
In 2011, the number of overnight stays
in Niedersachsen exceeded the Expo level
for the first time
Discrepancies in totals are due to rounding
2001 annual result in comparison with the previous year
Total
+ 2.5 %
+ 951,859*
45000000
Domestic
Foreigners
40000000
40.0
2.5
35000000
35.0
2.1
2.1
2.2
2.2
2.5
2.6
2.7
2.9
2.8
3.4
Foreigners
+ 8.5 %
+ 263,461*
30000000
30.0
Millions of overnight stays
3.1
25.0
25000000
20.0
20000000
36.2
34.9
33.8
33.3
32.3
31.8
32.3
33.2
34.0
34.8
35.4
36.1
15.0
15000000
Domestic
+ 1.9 %
+ 688,397*
10.0
10000000
5.0
5000000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Source: TMN according to LSKN 2012
*=C
alculation of absolute change on the
basis of the single-digit rate of change
With more than thirty-nine million overnight stays, for the first time,
Niedersachsen has surpassed the level of the Expo year 2000. Thus
the prevailing growth trend in connection with both domestic overnight
stays and incoming continues unabated. The number of foreign guests
staying overnight even increased by 8.5% in comparison with 2010.
5
Trend of the tourist areas of Niedersachsen 2001 – 2011
Heterogeneous development in
the tourist areas of Niedersachsen
Ostfriesische Inseln
2011: 5,285,900
Ostfriesland
2011: 1,466,860
Nordseeküste
2011: 7,109,468
Unterelbe-Unterweser
2011: 828,895
Oldenburger Land
2011: 587,808
Oldenburger Münsterland
2011: 666,235
Mittelweser
2011: 745,004
Hannover-Hildesheim
2011: 4,238,815 Braunschweiger Land
2011:1,540,820
GEO *
2011: 4,534,330
Overnight stays in tourist accommodations with 9 or more guest beds
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2,500,000
Lüneburger Heide
2011: 5,969,106
WeserberglandSüdniedersachsen
2011: 3,172,254
Harz
2011: 3,285,308
1,000,000
500,000
Source: LSKN 2012, Map basis: GfK GeoMarketing
* GEO = Grafschaft Bentheim,
Emsland, Osnabrücker Land
The majority of the tourist areas in Niedersachsen were able to
generate strong growth over the past five years. In terms of the
short-term trend since 2009, the top regions in terms of absolute
growth in the number of overnight stays are Hannover-Hildesheim
(+ 604,000), GEO* (+ 495,000), and the Lüneburger Heide
(+ 93,000).
6
Overnight stays in selected cities in Niedersachsen 2011
Niedersachsen’s cities are popular travel destinations
Verän
2.106
,
Goslar
+ 295
+ 52
673
Wolfsburg
505
Braunschweig
487
Göttingen
+ 43
+ 18
+ 38
430
Osnabrück
+ 19
308
Lüneburg
298
+ 30
Oldenburg
290
+ 56
+ 61
Wilhelmshaven
281
Celle
278
+4
Hildesheim
268
+ 58
Papenburg
256
+ 45
Lingen
234
+ 72
Stade
215
+ 52
Hameln
196
Hann. Münden
Thousands of overnight stays in 2011
+ 17
+ 16
163
+ 15
Emden
120
Verden
114
-1
Wolfenbüttel
111
+ 33
Gifhorn
108
0
Absolute change in overnight stays 2009 – 2011 in thousands
Hannover
+4
500
1.000
1.500
2.000
2.500 Tausend
Thousands of overnight stays
Niedersachsen’s cities are popular and highly frequented and, in
some cases, have exhibited strong growth over the past few years.
Now foreigners account for approx. 17 % of overnight guests (just
15 % in 2010). 38 % of all foreign guests in Niedersachsen stay
overnight in one of the twenty cities.
7
02 neÜbernachtungen
gnuthcanrebÜ 2010 in den niedersächsischen Gemeinden
Overnight stays in the municipalities of Niedersachsen 2011
egaDie
rfhcNachfrage
aN eisiDconcentrated
konzentriert
sich aufcentres
die
Demand
in tourism
oH ntouristischen
ehthe
csitscoast
iruot and
Hochburgen
on
inland
yenredro N
N orderney
gooegn aL Langeoog
mWangerland
ukroB
alreBorkum
gn a W
Cuxhaven
Cuxhaven
Norderney
N orden nedro N Langeoog
W ilhelmshaven Wangerland
Juist
nevahsmlehlBorkum
iW
Butjadingen
Norden
Butjadingen
Bispingen
Bad
d aB
Lüneburg
ehcsiwZ
Zwischenahn
Papenburg grubnep aP Bad Zwischenahn
Bad
Soltau Bispingen
Bevensen
ner aH
Haren
W ietzendorfBad Bevensen
)smE(
(Ems)
Haren (Ems)
Lingen (Ems)
Hannover
)smE( negniL
Wolfsburg
Braun
schweig
Bad Bentheim
kcüBentheim
rb ans O mOiesnabrück
htneB d aB
Bad
edlefnehtoR d aB
Wietzendorf
Celle
Hannover
Hildesheim
Bad Rothenfelde
G oslar
Bad Pyrmont
Bad Pyrmont
Goslar
asegsniÜbernachtungsvolumen
nemuovernight
lovsgnuthcstay
anrevolume,
bÜinsgesamt,
Total
municipalities
2011
Gemeinden
2011
or no
data Daten
etaD eniek r<edo 20.000
000.02 oder
< keine
00.05
000.02 – ≤>
>≤ – 20.000
50.000
00.001 >≤ – 50.000
000.05 – ≤> 100.000
00.002 >≤ –100.000
000.001– ≤> 200.000
00.004 >≤ –200.000
000.002– ≤> 400.000
00.006 >≤ –400.000
000.004– ≤> 600.000
Kartographie: TMN 2011
00.000.1 >≤ –600.000
000.006– ≤> 1.000.000
Quelle: LSKN 2010
00.004.1 >1.000.000
≤ – 000.000–.1≤> 1.400.000
Kartengrundlage:
00.005.2 >1.400.000
≤ – 000.004–.1≤> 2.500.000
GfK GeoMarketing
Wolfsburg
Braunschweig
Braunlage
Braunlage
Göttingen
G öttingen
* Quelle: Staatsbad Norderney GmbH
a redFast
etflä
H eHälfte
id tsaFder
die
amtlich erfassten
Übernachtungen
auf dievol20
The
twenty-five
municipalities
in Niedersachsen
withentfällt
the highest
eG nvolumenstärksten
e
t
s
k
r
ä
t
s
n
e
m
u
l
o
v
Gemeinden
wie
den
klassischen
Tourismusstandorten
an
umes account for more than half of all overnight stays. In particular,
ba ,etder
scoastal
ükeNordseeküste,
esdrtowns,
oN redbutaber
auch
Hannover
und
von
Ferienparks
dominierten
also the municipalities Haren (Ems) and BispineraHGemeinden
eiw nwhich
edniemwie
eGHaren
(Ems) und
Bispingen.
Nicht
berücksichtigt
sind Übergen,
are
dominated
by holiday
parks
and
campgrounds,
contsnielnachtungen
K
n
i
n
e
g
n
u
t
h
c
a
n
in
Kleinstbetrieben
(<
9
Betten),
so
liegt
beispielsweise
getribute to this with high volumes of overnight stays. The above das
figures
gnuthsamte
c
a
n
r
e
b
Ü
e
t
m
a
s
Übernachtungsvolumina
von
Norderney
bei
über
3,1
Millionen.*
do not account for overnight stays in micro-enterprises (< 9 beds).
8
11
Seasonal demand in the holiday destinations of Niedersachsen 2011
Coastal regions are highly seasonal
Nordseeküste
Ostfriesland
Lüneburger Heide
Oldenburger Land
Mittelweser
GEO *
Hannover-Hildesheim
Braunschweiger Land
Harz
Overnight stays in
the tourist areas of
Niedersachsen 2011
January
February
March
April
May
June
July
August
September
October
November
December
400,000
200,000
100,000
Due to seasonal effects, overnight stay figures on the North Sea
coast are highest during the summer months and, on the other
hand, decline sharply during the winter months. This result also
indicates that these destinations are highly dependent on the
weather. Only slight seasonal declines are observed in southeastern Niedersachsen.
9
Trend of the top 15 source markets 2001 – 2011
The Netherlands and Denmark remain
the growth engines in terms of demand
The Netherlands
Niederlande
+ 122 %
(since 2001)
Dänemark
Denmark
+ 50 %
- 2 %
Vereinigtes
UnitedKönigreich
Kingdom
Polen
Poland
+ 138 %
Switzerland
Schweiz
+ 46 %
- 7 %
Sweden
Schweden
USA
+ 9 %
Österreich
Austria
+ 59 %
Italien
Italy
+ 12 %
France
Frankreich
+ 22 %
Belgien
Belgium
+ 74 %
+ 65 %
Russia
Russland
Spain
Spanien
+ 27 %
2011
2001
+ 174 %
VR,Hong
Hongkong
PRChina
China,
Kong
Total from abroad 2001 – 2011:
+ 1,221,000 overnight stays (+ 57 %)
- 2 %
Norway
Norwegen
0
200.000
200,000
400.000
400,000
600.000
600,000
800.000
1.000.000 1,200,000
1.200.000
800,000 1,000,000
Around 85 % of all foreign overnight guests come from the European source market. The Netherlands and Denmark alone account for
approx. 41 % of the overall market. Thus the intercontinental markets
are less important for tourism in Niedersachsen.
10
Foreign guests’ destinations in Niedersachsen 2011
Hannover-Hildesheim and GEO* have
the highest overnight stay volumes
Nordseeküste
Ostfriesland
Lüneburger Heide
Oldenburger Land
GEO *
Mittelweser
Hannover-Hildesheim
Braunschweiger Land
Overnight stays by
foreigners according
to origin 2011
NL
Scandinavia
Alps (AT & CH)
UK
PL
Italy + Spain
Rest of Europe
USA
China
Intercontinental
Harz
100,000
40,000
10,000
The origin of the guests plays a decisive role in determining the
holiday destination. The Dutch, for example, prefer to stay near
the border or on the Lüneburger Heide and in the Harz Mountains.
Scandinavian guests are drawn above all to eastern and southern
Niedersachsen.
11
Trend of available beds in the tourist areas of Niedersachsen
Slight increase in available beds
(all figures excluding camping)
Nordseeküste
Ostfriesland
Lüneburger Heide
Oldenburger Land
Mittelweser
GEO *
Hannover-Hildesheim
Braunschweiger Land
Available beds by region
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Harz
20,000
10,000
5,000
The regions are responding to the upwards trend in overnight stays by increasing the number of available beds. The highest percentage increases
over the past five years (2007 – 2011) were recorded by the Mittelweser
region (+ 22 %), followed by the Braunschweiger Land region (+ 15 %).
In terms of the increase in the absolute number of beds, the Hannover
(+ 3,500) and GEO* (+ 3,000) regions topped the list during this period.
12
Capacity utilization in the tourist areas 2001 – 2011
Increasing capacity utilization figures throughout
Niedersachsen (all figures excluding camping)
Nordseeküste
Ostfriesland
Oldenburger
Land
Lüneburger Heide
Mittelweser
GEO *
Hannover-Hildesheim
Braunschweiger Land
Capacity utilization by region
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Harz
20 %
10 %
5 %
On the whole, Niedersachsen evidences a positive trend
with regard to capacity utilization. In particular, the UnterelbeUnterweser, Oldenburger Land, and Ostfriesland regions increased their capacity utilization figures significantly during the
period 2007 – 2011.
13
Holiday trips in the German federal states according to duration
Niedersachsen ranks 2nd in German holiday trips
Discrepancies in totals are due to rounding
VÄR TJ 09/10
auf 10/11
Bayern
5.8
7.8
Niedersachsen
5.1
Hessen/Rheinland-Pfalz/Saarland
5.3
Baden-Württemberg
2.6
4.4
Nordrhein-Westfalen
1.5
5.4
Schleswig-Holstein
2.0
Sachsen
1.8
3.3
Berlin
3.3
7.5
+6.4%
7.0
-5.2%
6.9
+6.9%
+2.9%
5.6
3.6
-5.0%
5.1
1.1 4.4
-2.5%
+7.1%
5.9
3.5
2.4
10.0
4.8
2.2
13.7
+6.1%
Holiday trips with one
overnight stay or more
in tourism year 10/11
+10.3%
Thüringen
1.6 0.8 2.5
-4.9%
Hamburg
1.9 0.5 2.3
-3.7%
Brandenburg
1.4 0.9 2.3
+25.8%
short trips
Sachsen-Anhalt
1.2 0.8 2.0
0.0
extended trips (5 days or more)
5.0
10.0
+17.8%
15.0 million
Source: TMN according to GfK TravelScope TJ 09/10 – 10/11, holiday trips with one overnight stay or more
Some 10 million Germans chose Niedersachsen as their holiday
destination. Thus in a nationwide comparison, Niedersachsen ranks
second in the number of overnight stays by private holidaymakers
from Germany (excluding business trips). Moreover, this holiday
destination is not only popular with short-term holidaymakers; 48 %
of guests stay for more than five days.
14
Overnight stays in Niedersachsen by type of accommodations
Holiday apartments and cottages are
the most popular
100
80
4
6.7
5.3
8.9
4.1
10.6
13.2
14.1
60
40
20
0
13.8
16.3
16.8
19.4
32.6
31.3
TJ 09 / 10
TJ 10 / 11
Hired holiday apartment /cottage
Hotel
Privately with relatives, friends, acquaintances Other accommodations
Own property Guest house
Club /apartment / bungalow complex Room in private household (for payment) or farm
Source: TMN according to GfK TravelScope 2012
When it comes to choosing accommodations, guests who make
their holidays in Niedersachsen have a clear preference for holiday
apartments and cottages. While this segment lost 1.3 % market
share in comparison with the previous year, it still ranks number one
among the types of accommodations with more than 31 %. Hotels
are the second most frequently chosen type of accommodations and
gained 2.6 % market share in comparison with the previous year.
15
Trend and significance of types of holidays in the source market NRW
Niedersachsen is very popular
with holidaymakers from NRW
Period travel year 2010/11, source market NRW
Thousands of travellers in travel year 10/11
Niedersachsen/
Bremen
3.110
Spain
Spanien
2.043
The Niederlande
Netherlands
1.983
20,6
-13,4
-4,1
1.337
Schleswig-Holstein
-15,0
1.230
Italy, Malta
Italien,
Malta
GB, IRE, SKA
935
Long-distance
travel
Fernreisen
927
Türkei
Turkey
880
Österreich
Austria
850
MecklenburgVorpommern
Change in % over five years
611
-1,2
-15,6
11,7
28,7
-31,3
-18,1
Niedersachsen is the holiday destination of choice for holidaymakers from Nordrhein-Westfalen. Even Spain, the most popular
foreign destination among Germans, and the nearby Netherlands
were only second and third place respectively. Over the past five
years, Niedersachsen has greatly expanded its share of the NRW
source market.
16
Significance of holiday types among wellness holidaymakers from NRW
Activities such as hiking, bicycling, and sports
in general are also in demand among wellness
holidaymakers from NRW
Deviation from average in %
Bathing / seasideam
holiday
Badeurlaub
/ Urlaub
Meer
Event holiday
Event- /Veranstaltungsreise
23
-85
Bicycling
tour
Fahrradtour
35
SocialAktivitäten
activities
gesellige/soziale
Circular
tour
Rundreise
-38
-46
Sports
holiday
Sporturlaub
33
City tours
Städtereise
Countryside
holiday
Urlaub
auf dem
Land
12
-21
Mountain
Urlaub
in den holiday
Bergen
24
Hiking
holiday
Wanderurlaub
Winter
holiday inimthe
snow
Winterurlaub
Schnee
39
-9
Inclusion of popular cross-cutting themes can serve as an important
instrument for orientation of regional marketing. This makes it easier
to appeal to theme holidaymakers from high-volume source markets. Wellness holidaymakers from NRW, for example, also go on
hiking, bicycling, and sports holidays with a frequency that is far
above average.
17
Significance of types of holidays among city holidaymakers from NRW
Additional interest in events among
city holidaymakers from NRW
Deviation from average in %
Bathing/
seasideam
holiday
Badeurlaub
/ Urlaub
Meer
-5
Event holiday
Event- /Veranstaltungsreise
116
Cycling
tour
Fahrradtour
27
SocialAktivitäten
activities
gesellige/soziale
26
Wellness
69
Circular
tour
Rundreise
62
Sports
holiday
Sporturlaub
Countryside
holiday
Urlaub
auf dem
Land
-17
-35
Mountain
Urlaub
in den holiday
Bergen
-29
Hiking
holiday
Wanderurlaub
Winter
holiday inimthe
snow
Winterurlaub
Schnee
3
-51
In the travel years 2009 – 2011, city holidaymakers from
Nordrhein-Westfalen frequently also went on event holidays (116 %
above average). Wellness and circular tours are also
preferred types of holidays among this thematic group.
18
Trend and significance of intra-German travel figures
Average growth + 13.5 % from 2007 to 2011
Destination area Germany, period travel years 2007 – 2011
Circle size = average expenditures per trip and person East (BB, SAH, SAC, TH)
55
50
Nordrhein-Westfahlen
45
Growth in % of trips over 5 years
40
Niedersachsen / Bremen
35
Hamburg
30
Rheinland-Pfalz / Saarland
Ost (BB, SAH, SAC, TH)
25
20
15
Berlin
Baden-Württemberg
10
5
Schleswig-Holstein
0
Hessen
-5
-10
Bayern
-15
-20
0
2,000 4,000 6,000 8,000 10,000 12,000 14,00016,000
Thousands of holiday trips in travel year 10/11
The holiday destination Niedersachsen (incl. Bremen) is positioned
toward the front of the pack in comparison with all other German
federal states, in terms of both market share and percentage growth
over the past five years.
19
Effects of the tourist industry according to economic sectors 2010
The restaurant industry profits the most from tourism
40
Effects in Germany
35
Euro billions
30
25
direct
direkt
indirect
indirekt
induced
induziert
20
15
10
5
Sp
or
ts,
Re
sta
cu
ltu
ur
an
ra
Pr
l
ti
,a
op
nd
nd
Ac
er
us
co
le
ty
tr y
isu
m
an
m
re
d
o
da
ap
SR
V tio
ar
*
tm
n
in
en
du
tm
Ro
str
a
ad
y
na
tra
ge
ns
m
en
po
t
rt
Ai
an
rt
Tr
ra
d
av
ve
pu
el
l
bl
ag
ic
en
tra
ci
ns
es
H
it
ea
an
O
lth
d
th
ca
to
er
u
r
e
ro
co
pe
m
m
ra
er
to
ci
rs
al
se
Au
rv
to
Ra
ic
m
e
ilw
ob
s
ay
ile
Ve
an
tra
hi
d
v
cl
el
re
e
ta
le
il
as
tra
in
g
de
up
to
3.
5 t
Sh
ip
pi
ng
0
* SRV = services
Source: DIW econ
In the tourism sector, 4.4% of the total gross value added of the
German economy is generated just through direct effects. The
restaurant sector accounts for a large share of tourism consumption.
20
Additional added value is generated through indirect effects (wholesale providers) and
the expenditure of the income resulting along the value-added chain (induced effects).
Tourism as an economic factor in Niedersachsen
The tourism industry in Niedersachsen accounts
for more than 15 billion euros in turnover
Overnight stays
+
Day trips
128 m overnight stays
6.3 billion euros
+
+
Tourism total
38 m business
90 m personal
264 m day trips
46 m Day business trips
310 m days of stay
8.9 m euros
438 m overnight stays/
= days of stay
15.2 m euros
• 7.2 m euros absolute contribution of tourism
to the aggregate income of Niedersachsen
• 338,000 persons earn their livelihood from
tourism (employment equivalent)
• 320 m euros tax revenue
Source: Deloitte & Touche GmbH 2010, based on 2009 data
(including rounding discrepancies)
With more than 338,000 location-bound jobs (employment
equivalent) and 15.2 billion euros in gross turnover, tourism is
one of Niedersachsen’s most important industrial sectors. Tourism
contributes 320 m euros to municipal tax revenues.
21
Expenditures in the online reservation channel
In 2011, one out of every three euros for
services booked in advance was spent in
the online reservation channel
Advance holiday bookings in euro billions (source market Germany)
36,1
35,4
37,7
37,1
35,5
11,3
7,8
2007
8,7
2008
NumberReisen
of trips
Anzahl
Online share in %
21%
24%
12,2
9,1
2009
2010
2011
thereofvorab
booked
in advance
davon
gebucht
26%
32%
35%
Source: GfK TravelScope 2012
The use of online services in the tourism sector has increased
considerably in importance over the past few years. 35 % of all
trips booked in advance from the source market Germany are
now reserved online. Thus the market share for services booked in
advance via this reservation medium has increased by 14 % since
2007.
22
Reservation lead times online and overall
Trips are reserved online with a short lead time
in comparison with the market as a whole
Lead times for all trips reserved or reserved ONLINE
(in %, source market Germany)
Total
9.0
10.2
14.3
Online
11.5
12.6
16.4
13.6
12.5
14.1
12.1
17.6
22.8
16.4
16.8
Less than 2 weeks before start
3 to 4 months before start
2 to 4 weeks before start 4 to 6 months before start
1 to 2 months before start 6 months + before start
2 to 3 months before start
Source: GfK TravelScope 2012
On the whole, more than 66 % of all holidays are booked earlier than
two months in advance, 22.8 % are booked even more than six months
in advance. The online reservation channel is used more for trips on
short notice in comparison with the market as a whole. Online, 11.5 %
of reservations are made less than 2 weeks in advance. Other reservation channels are preferred for reservations far in advance.
23
www.tourismuspartnerniedersachsen.de

tourism in Niedersachsen - Tourismuspartner Niedersachsen

Transcription

Similar documents

The Overnight Trucking Company for New England Customers

DoTravel 309-734-3765

Long term trends in the Austrian tourism industry: A shift

thursday december 9th from 6 to 8 silent "ducks unlimited" auction

LeThe Wilvy_7 - Camp Wilvaken

Festive Holiday Luncheon - Orange Coast Interfaith Shelter

Head Teacher`s Message - Mr Jonathan Moore

You can the PDF here

BIRTH(+)FACT(x)DEATH(

Holiday Stress