Premios Texas 2013

Premios Texas
2013
Chevrolet Title Sponsorship
®
Premios Texas
The Best in Texas Music
August 2013
AustinLocalTVSpecial
KAKW Univision 62 is proud to present an Austin based Latin music awards celebration
showcasing some of the most recognized artists in the industry. Premios Texas® (Texas
Awards), bestows awards annually to bands and artists from various Latin music
genres as well as a Lifetime Achievement Award given to a performer who has made
creative contributions of outstanding artistic significance to Latin music.
1
The new world-class,
state-of-the-art,
2,700 + person capacity,
live music and performance venue,
at The Moody Theater welcomes
The Red Carpet
Premios Texas expands the viewing
audience by inviting ticket holders and
non-ticket holders to access the Red
Carpet and meet their favorite stars. This
allows the public to be a part of the event
before the sold out show.
3
Texas Exposure
Austin / Dallas / Houston / San Antonio
Texas Households
(Households) Austin: 17,000 / Dallas: 43,000 / Houston: 52,000 / San Antonio: 22,000
Source: Nielsen Station Index, (Households) Austin, Dallas, Houston, San Antonio, Program Overnight Actuals, Premios Texas 2012 (8/13/12).
4
Beyond Texas Exposure
Phoenix, AZ / San Francisco, CA / Sacramento, CA
PTX’12 Households
(Households) Phoenix: 22,000 / San Francisco: 16,000 / Sacramento: 13,000
Not included but also aired in these non-meter markets:
Bakersfield, Fresno and Tucson.
Source: Nielsen Station Index, (Households) Phoenix, AZ / San Francisco, CA / Sacramento, CA, Program Overnight Actuals, Premios Texas 2012 (8/13/12).
5
Premios Texas 2012 Attracts A Larger
Viewing Audience Over Last Year.
Premios Texas Trending
Austin Households (NSI)
+
50%
2.4 Rating
1.6 Rating
Source: Nielsen Station Index Households, Program Actuals, Premios Texas, 8/20/11 vs. 8/11/12, Austin.
6
Online Voting
In addition to exclusive online voting for PTX categories, engage with consumers
by placing an online questionnaire after voting is complete. Users will be asked to
answer three questions about the Chevy brand to provide insight to Austin area
Chevy dealers.
GRACIAS POR
VOTAR
1.
o
o
o
Qué es lo que le gusta más de
Chevy?
La marca
La seguridad
La confiabilidad
7
Camino a Premios Texas
“Road to Premios Texas” features Entertainment talent, David Rios, in this
Saturday morning 30 minute program as he delivers Univision viewers the
latest in Latin music mania. Gain exclusive naming nights of the show
during the PTX campaign and showcase product features and benefits
each weekend in Austin, Dallas, Houston, and San Antonio.
8
Live Streaming
Premios Texas Live Streaming proved to be a success in 2012 with 17,000
impressions delivered across TX/CA/AZ markets!
Add to the hype and offer exclusive content to online users with the Backstage
Camera.
Show
Red Carpet
Dulce Maria
9
Social-twitter feed
Interact with the audience of Premios Texas by placing a sponsored Twitter
feed on stage. This live feed will encourage audience members to connect
with the Chevy brand during the show. #PremiosTexas2013 and #Chevy will
partner to establish the trending topic of the night.
10
THANK YOU