2011 - Orange County Automobile Dealers Association OCADA

FALL 2011
Volume 51, Issue 4
OC Int’l Auto Show
Up 32.5%!
THE OFFICIAL PUBLICATION OF THE ORANGE COUNTY AUTOMOBILE DEALERS ASSOCIATION
OC Dealer is a publication of Media
Communications Group and is the of ficial
publica t ion of Or ange Coun t y Au tomobile
Dealers Association. OC Dealer is published 4
times per year by Media Communications Group.
The statements and opinions expressed herein
are those of the individual authors and do not
necessarily represent the views of OC Dealer,
or its publisher Media Communications Group.
Any legal advice should be regarded as general
information. It is strongly recommended that one
contact an attorney for counsel regarding specific
circumstances. Likewise, the appearance of
advertisers does not constitute an endorsement
of the products or services featured by Media
Communications Group.
14
ATTENDANCE INCREASED BY 32.5%!
4 Calendar of Events
6 President’s Message
9 In Memoriam
11 Getting Your Customers to Spread the
Message: On Site Customer Reviews
14 OC Int’l Auto Show Up 32.5%!
16 Orange County Int’l Auto Show Raises
16
AUTO SHOW RAISES $17,760
FOR SCHOOLS
$17,760 for Anaheim Schools
17 51 Orange County Students Awarded $18,875
in Automotive Technology Scholarships
17 OCADA Welcomes Our New Associate Members
19 Why is it Important to Contribute to the PAC?
19 2011 OCADA-PAC Honor Roll
20 Get to Know Your Legislator:
Senator Mark Wyland
22 An Update from Capitol Hill
26 OC Auto Fact
17
TECHNOLOGY SCHOLARSHIPS
OC DEALER is a Publication of the Orange
County Automobile Dealers Association
3737 Birch St., Suite 220
Newport Beach, CA 92660
www.ocada.org
Phone: 949-428-5050
Fax: 949-428-5054
FALL 2011
3
Board of
Directors
Calendar of Events
Dec. 15
PRESIDENT
Jon Gray
Orange Coast Chrysler Jeep Dodge
Orange Coast Chrysler Jeep Dodge
of Capistrano
Orange Coast Fiat
VICE PRESIDENT
Bruce Hamlin
Guaranty Chevrolet
Jan. 19
Feb. 3-6
Feb. 6
2012 New Laws Seminar
Presented by CNCDA
Embassy Suites Anaheim South, Garden Grove
OCADA Annual Meeting
Featured Speaker: Cal Ripken, Jr.
Westin South Coast Plaza
NADA 2012 Convention and Expo
Las Vegas, NV
AIADA Annual Meeting and Luncheon
Las Vegas, NV
TREASURER
Paul Conant
Norm Reeves Honda Huntington Beach
IMMEDIATE PAST
PRESIDENT
John Patterson
Huntington Beach Mazda
OC Hyundai
Tustin Mazda
EXECUTIVE
DIRECTOR/SECRETARY
John Sackrison
Orange County Automobile
Dealers Association
DIRECTORS
Cliff Allen
Allen Cadillac GMC Hyundai
Mike D’Amato
Tustin Lexus
Paul Lunsford
South Coast Toyota
Allen Moznett
Newport Lexus
Las Vegas
Feb 3-6 2012
w w w.n a d a c o n ve n t i o n a n d ex p o.c o m
4
OC Dealer WWW.OCADA.ORG
Reach OC car
buyers at
every turn.
From print to online to mobile media, our
advertising vehicles fire on all cylinders.
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Call Carrie Brown
714.966.7503
carrie.brown@latimes.com
Print network
Los Angeles Times (East Zone – OC)
Daily Pilot (Newport Beach & Costa Mesa)
Huntington Beach Independent
Laguna Beach Coastline Pilot
Online network
latimes.com (geo targeted - OC)
cars.com
theOCnow.com
DailyPilot.com
HBIndependent.com
CoastlinePilot.com
Affiliate network
Dana Point Times
San Clemente Times
The Capistrano Dispatch
GreersOC.com
PRESIDENT’S
MESSAGE
Focused on the Future
Jon Gray
A
s I look back on 2011, I would
like to thank the OCADA membership for allowing me to serve
as your President. Together we have
accompl ished a lot that has protected and advanced our industry.
A few highlights of the year include
thwarting a union organization effort,
passage of a franchise bill, passage of
the document preparation change in-
crease and 32.5% growth in the Auto
Show attendance.
Wh i le look i ng back has its
purposes, what I am focused on is
OCADA’s future. The OCADA Board of
Directors will be developing a strategic
plan to provide a clear direction for
achieving the Association’s goals,
but more importantly, the member’s
goals. I am confident that with this
as our guidance, the OCADA will
continue to represent and serve our
membership well. Q
Thank you again,
Sincerely,
Jon Gray
President
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OC Dealer WWW.OCADA.ORG
PASSIONATELY SERVING
THE AUTOMOTIVE INDUSTRY
Located in Newport Beach, MLG is Orange County’s
premier boutique business law firm. We offer gifted
legal counsel that is solution-based and designed
to optimize your bottom line.
MLG has become well-known in the automotive
industry for business transactions and automotiverelated disputes. We have litigated cases against
nearly every automotive manufacturer, and have
been involved in structuring some of the most
significant automotive transactions to date.
Whatever your business needs may be, MLG is
uniquely positioned to provide you with exceptional
counsel. We look forward to serving you well.
Jonathan A. Michaels
Michaels Law Group, APLC
2801 W. Coast Highway, Suite 370
Newport Beach, CA 92663
Web: MichaelsLawGroup.com
Phone: 949.581.6900
When it comes to legal matters,
BKGG will steer you in the
right direction.
BKGG offers outstanding representation to auto dealers and their owners. BKGG has the largest jury
verdicts in California for dealers against manufacturers. BKGG’s services also include prosecution and
defense of manufacturer disputes, strategic defense of consumer litigation, dealership real estate
acquisition and sales, and employment law.
2020 Main Street, Suite 600
Irvine, CA 92614
949.975.7500
www.bkgglaw.com
You can’t predict change.
But you can change your predicament.
Markets shift. Regulations get revised. Lending tightens. And with
each new wrinkle, doing business becomes that much harder. Yet
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century of experience. And one that’s here for you when you need
to reduce risk, determine value, structure transactions, and more.
Discover how we can make a difference to your dealership.
Scott Swearingen (949) 221-4025
scott.swearingen@mossadams.com
Sid Tobiason (858) 627-1448
sid.tobiason@mossadams.com
W W W. M O S S A D A M S . C O M / D E A L E R S E R V I C E S
Certified Public Accountants | Business Consultants
Acumen. Agility. Answers.
8
OC Dealer WWW.OCADA.ORG
IN MEMORIAM
George Heidler
G
eorge P. Heidler, Jr., of Villa Park, California, passed away on October 7, 2011, from brain cancer. He leaves
behind his his wife of 48 years, Shirlee, and children Jeff, Hayley, K.C., Doug, daughters-in-law Liz and Rosa
and grandchildren Austin, Hayden, Tyson, Leah, Drake, Kiran and Vaughn and sister, Stephanie Loer.
George was the owner of Tom’s Truck Center and Suzuki Depot and Kia Depot in Santa Ana. He served on
the OCADA Board of Directors from 2008 through 2010 and was the Association Treasurer.
The birth of Tom’s Truck Center dates back to October 1972, when George Heidler and his family opened
a Shell Service Station in Santa Ana, California, and grew it into one of the largest import truck dealers in the
nation. In 2001, they acquired a Suzuki franchise, later the Kia franchise and recently the Carmenita Truck Center.
George was well known and admired for his dedication and hard work in the community. He was recently
recognized at Valley High School in Santa Ana when the Automotive, Transportation and Logistical Academy
was named in his honor. The Academy is a unique learning institution that provides valuable vocational and
technical skills to teen-age students.
George was a great friend to many members of the automotive industry and will truly be missed.
IN MEMORIAM
Tom Steves
D
onald Thomas Steves Jr., a 54 year La Habra Heights resident passed away on August 18, 2011. He is
survived by his wife of 38 years, Linda, and children Barbara Burgat, Debbie Kidder, Michael, John
and Donald Steves, as well as grandchildren Curtis, Codie, and JT Steves, Laurent Bugat, and Nicholas
and Madilyn Kidder, and sisters Kathy McDonnell, Patti Arluck, Jaime Burton, Ginny King and Sara and
Kristina Steves.
Tom was born in Long Beach on March 10, 1941 and moved to LaHabra Heights when he was 16. He
joined the family business and became the leader of Don Steves Chevrolet which was in operation for more
than 58 years. After the General Motor’s bankruptcy, he opened the Don Steves Autoplex which continued
to serve the community.
Tom was a dedicated family man who was known for his generosity to the community. He won humanitarian
awards from GM for community service. Over the years, the family sponsored church groups, youth teams and
helped with fundraising for a variety of non-profit groups in LaHabra, Brea and Whittier. The family provided
funding to build a baseball field at Ladera Palma Elementary School, in honor of Tom’s father, Don Steves.
Tom was an outstanding supporter of his community and will be missed by many.
FALL 2011
9
10 OC Dealer WWW.OCADA.ORG
Getting Your Customers to Spread the
Message: On Site Customer Reviews
Y
our dealership has created a culture
on-site that promotes excellent customer service. If you have the tracking to know where you would like customers to post, and you have optimized
your Google Places and now you think,
“This all sounds great, I understand the
importance, I am ready to go….How do I
get customers to post?”
My response is simple: Ask Everyone!
If I said to you that by the end of
the year you could get over 200 people
posting reviews, and right now you have
20, you may be scratching your head
wondering. . . how?
Before you r un screaming, ask
yourself these questions first:
1. How many new and used cars do you
sell a month?
2. How many customers come through
service?
Let’s say you sell 50 cars and 200
customers a month come through
service. That means during the course
of a year, you have 3000 customers who
pay you for service. If a mere 10% posted
a review, that is 300 reviews. That’s how
easy it can be.
It is a numbers game.
Where to start? Here’s some ways
to get them to post, with the help of
your staff:
1. Equip your staff with a 3G IPAD
loaded up with Google places App.
Have staff ask your customers if they
have a Gmail account. If they do, hand
them the I-Pad, and ask them to post
right then and there.
2. If they do not have a Gmail, that is
ok, give them a card you have created
asking them to go to your business
accounts to post a review.
3. Add into your follow-up process
for Customer Service to have your
staff ask customers to go to certain
business directories to post a review.
successful: Consistent Follow up!!
You will need consistent follow up
on:
 Your staff: are they asking?
 Consistent logging of reviews each
month to see where traction is being
made.
 Communicate to your team the results.
If everyone is asking and directing
customers to post, you will get the
amount you need.
Don’t be afraid. Don’t feel that by
asking you are opening up yourself to
negative reviews. Remember feedback
helps you grow.
Read your reviews. Learn from your
review. Implement feedback and see how
your dealership will grow.
Glenn Pa sc h i s t he COO of PCG Digi t al
Marketing a full service Digital Marketing Firm
that specializes in the Automotive Industry.
One last thing in order to make this
FALL 2011
11
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Up by 32.5%!
T
he 2011 Orange County International Auto
Show plays an important role in OC’s car
buyers decision-making process, and this
year’s show had an even greater impact by attracting 32.5% more buyers.
Clearly the International Auto Show’s
constituency continues to grow, and their
attendance numbers spoke loudly: with all of
the technology available and a vast number
of options in which the OC consumer has to
shop and research, buyers still like and prefer
the ability to see, touch and experience cars
up close in this fun, relaxed environment. In
fact, 74% of consumers felt that attending
14 OC Dealer WWW.OCADA.ORG
the auto show influenced or changed their
minds about the car they would buy. 43%
of consumers that attended were first time
participants, demonstrating that the Auto
Show reached enthusiasts and buyers we hadn’t
reached before.
The Auto Show provides an important tool to
our dealer members— it’s a critical opportunity
to reach new car buyers and one that is the most
influential in their decision-making process.
Congratulations to our Auto Show Chairman
John Patterson and to all our dealers for the
critical part they play in making the OC Int’l
Auto Show a success.
Dealers and Elected Officials
Open the Auto Show
Thank you to the OC Register for their
generous sponsorship of this event.
Dealer’s customers LOVE the free
OC Int’l Auto Show e-ticket program
Over 28,000 e-tickets were downloaded
by dealership customers,
a 100% increase from 2010!
As a member benefit, dealers are able to email free auto
show tickets and a Motor Trend magazine subscription
to their customer databases, at no cost to the dealer.
This program generates good will between the dealers
and their customers, while creating renewed interest and
enthusiasm in the dealer’s brand and new products.
FALL 2011
15
Orange County International Auto Show
Raises $17,760 for Anaheim Schools
Inaugural Fundraising Program Let Students in the Anaheim Union High School District Sell Tickets
to the Orange County International Auto Show and Reap 100% of Proceeds
supplement sports teams activities and
clubs that were in desperate need of
financial support.”
A
n inaugural fundraising campaign
organized by the Orange County
Automobile Dealers Association
(OCADA) raised $17,760 for junior high
and high school students in the Anaheim
Union High School District (AUHSD),
which like most school districts around
the country faces tremendous budget
cuts in the coming school year.
For the first time in the Orange
County International Auto Show’s 47year history, students in the District
were able to sell tickets to the show
with 100% of proceeds going toward
the ticket buyer’s choice of sports team,
school, department or organized school
club within the AUHSD.
“The opportunity to help the students
raise much-needed funds for their
schools was one we could not pass up,”
said John Patterson, Chairman of the OC
International Auto Show. “The students
who participated showed initiative
and passion in using the program to
“With school budgets continuing to
decrease, this extraordinary gift of funds
from Orange County’s auto dealers will
help us keep these programs and services
in place,” said AUHSD Superintendent
Dr. Elizabeth I. Novack. “Departments
from athletics to music and P.E. along
with popular academic and social oncampus clubs have the potential of being
severely impacted so these funds will go
a long way to educating our youth and
enriching their lives.”
OCADA plans to expand on this
program next year to help more students
throughout all of Orange County raise
the funds that are needed to allow
our local schools the opportunity to
obtain the resources needed to provide
a fi rst rate educational experience to
our youth.
In 2011, Over 96% of Attendees Rate OCADA’s
Seminar Speakers as EXCELLENT!
O
CADA provides Members with world-class educational seminars. Many of the speakers are Top Ten speakers from the
NADA convention and the topics focus on various departments within the dealership. In 2011, OCADA has provided training to 600 attendees!
With a new Seminar being presented
In 2011, OCADA has presented the following speakers and topics:
each month, OCADA is sure to have
 Compliance
 Sales Training
just what you need to keep your team
Steve Richards, Parker Rogers
Sexual Harassment Prevention
knowledgeable, compliant, and motivated
 Used Car Department
New Laws Seminar
so that they can operate at full capacity.
 Management Training
Dale Pollack
Information on upcoming seminars is
 Service Training
Dave Anderson
always available at www.ocada.org or
Jeff Cowan
by contacting Sean Taylor our Member
Services Manager at 949-428-5050.
16 OC Dealer WWW.OCADA.ORG
51 Orange County Students Awarded $18,875
in Automotive Technology Scholarships
are proud to announce that through
these efforts 51 Orange County students
received 49% of the scholarships
awarded by the California New Car
Dealers Scholarship Foundation.
T
hroughout the year, OCADA actively
supports Orange County’s local high
school and college automotive technology programs by encouraging and
providing opportunities for students to
pursue a career at a new vehicle dealership. Each year the Association hosts the
annual OCADA High School Automotive
Technology Competition, coordinates
internships at dealerships and sends
out representatives to the local colleges
to make presentations to the automotive
technology classrooms.
OCADA has become a valuable
re sou rce a nd h a s he lped secu re
schol a rsh ips for t he st ude nts
participating in these programs. We
These students want to work at
Dealerships in Orange County and are
open to a variety of entry level positions
to get their feet in the door and prove
themselves. If you are interested in
interviewing some of the best up and
coming talent that OC has to offer,
please call Sean Taylor at OCADA at
949-428-5050.
We congratulate the 51 students on
their achievement and look forward to
seeing them hard at work in an Orange
County auto dealership soon!
Welcomes Our New Associate Members
L&M Dealer Solutions
L&M Dealer Solutions specializes in operational services for automobile dealerships. Services include: greeters,
porters, car wash, detailing, concierge, janitorial, drivers, parking consulting, etc.
Contact: Leonardo Liedke at (559) 392-1200
PCG Digital Marketing
PCG Digital Marketing is a full service digital marketing company servicing automotive dealers. They also host
educational workshops and conferences bringing the best presenters in the industry.
Contact: Glenn Pasch at (732) 450-8200
The Presidio Group
The Presidio Group provides full service advising to sellers of high value dealerships and dealership groups.
Contact: Erin Kerrigan at (949) 439-6768
FALL 2011
17
18 OC Dealer WWW.OCADA.ORG
Why is it Important to
Contribute to the OCADA PAC?
T
he OCADA-PAC allows us to have a much greater impact by collectively contributing to pro-dealer incumbents and
candidates throughout the election cycle. No individual dealer has the time or resources to effectively do this; that’s
why the OCADA-PAC exists.
“Decisions are being made
that affect our business and our
industry. It is imperative that
we participate in the political
process.”
OCADA PAC Member Benefits:
 Recommend which candidates receive PAC contributions.
 Personally deliver PAC check to candidates.
 Be recognized with every contribution made to the candidates.
The OCADA-PAC is one of the best investments you can make in
your business. Join your fellow dealers and support the OCACA-PAC.
— Mitch Allen, Allen Cadillac GMC Hyundai
OCADA-PAC...An Investment in Your Business
Contact John Sackrison @ 949-428-5050 to Contribute.
2011 OCADA-PAC
Honor
Roll
Chairman’s Club
Cliff Allen
Steve Coleman
Dave DeLillo
AJ D’Amato
Mike D’Amato
Rick Evans
Jon Gray
Matt Gunderson
Bruce Hamlin
Roberta Hardin
Roger Hogan
Dick Hsu
Oscar Bakhtiari
Judy Elmore
Mike Kitzmiller
Paul Lunsford
Bob Miller
Allen Moznett
John Oh
Al Parajeckas
John Patterson Paul Swim
Jeff Voechting
Bill Piercey
David Wilson
RJ Romero
William Selman
David Simpson
James Speck
President’s Club
Jim Graham
Leonard Renick
Damon Shelly
Michael Westbrook
Regular Donor
Mark Dershem
Paul Doddridge
K.C. Heidler
Jim Miller
Mark Parkinson
Theodore Robins, Jr.
Join the OCADA-PAC Honor Roll and make your contribution today!
FALL 2011
19
GET TO KNOW YOUR LEGISLATOR:
SENATOR MARK WYLAND
38th State Senate
District:
Orange County: San Clemente and
San Juan Capistrano
San Diego County: North San Diego
County Oceanside south to Solana
Beach, east to Rancho Bernardo and
Escondido.
Senator Wyland ser ves on the
Governmental Organization, Insurance,
and Business, Professions, and Economic
Development Committees. He also
serves as the ranking Republican on
the Labor and Industrial Relations
Committee.
Biography:
Mark Wyland is a common-sense,
fiscal reformer in the California State
Legislature. He is focused on creating
jobs, reforming government spending,
and lowering taxes.
Wyland grew up in Escondido,
received a B.A. from Pomona College
and an M.A. from Columbia University.
He worked in the lumber and
building material business for more than
twenty years. It was this experience
as a business-owner that gave him the
first-hand knowledge of what business
needs to thrive; he has been dedicated
to helping businesses since he has was
first elected.
Mark Wyland began his public
service working as a member of the
20 OC Dealer WWW.OCADA.ORG
Escondido Union School Board in 1997.
In 2000 he was elected to the State
Assembly, and then elected to the
Senate in 2006, and he has served there
ever since.
Du r i ng h is t i me i n t he State
Legislature, Senator Wyland has
focused his efforts on supporting
busi ness a nd the economy; he is
particularly interested in eliminating
excessive regulation and anti-business
taxation policies.
Senator Wyland is recognized as a
leader in education policy and reform.
Among other measures, he believes
it is essential to restore vocational
education to high schools. He believes
this change is necessary to prepare
students for the workplace.
Senator Wyland has introduced two
major reform proposals, according to
which the legislature would spend it’s
time doing only two things: auditing
each state program for effectiveness and
eliminating all obstacles to business
investment and expansion by asking
each business sector what they need to
enable them to operate more profitably.
Senator Wyland wants businesses
to grow and generate as much profit
as possible. He believes that the free
market system has generated the
greatest benefits for the most people in
history, and that the economic crisis we
face now requires us to act to restore
and maintain our prosperity.
Favorite Quote:
“It is not the critic who counts: not
the man who points out how the strong
man stumbles or where the doer of
deeds could have done better. The credit
belongs to the man who is actually in the
arena, whose face is marred by dust and
sweat and blood, who strives valiantly,
who errs and comes up short again and
again, because there is no effort without
error or shortcoming, but who knows the
great enthusiasms, the great devotions,
who spends himself for a worthy cause;
who, at the best, knows, in the end,
the triumph of high achievement, and
who, at the worst, if he fails, at least he
fails while daring greatly, so that his
place shall never be with those cold
and timid souls who knew neither
victory nor defeat.” Theodore Roosevelt-“Citizenship in a Republic,” Speech at
the Sorbonne, Paris, April 23, 1910.
District Office Contact
Information:
Address: Orange County Office
27126-A Paseo Espada, #1621
San Juan Capistrano, CA 92675
Phone: 949-489-9838
Fax: 949-489-8354
Email: senator.wyland@senate.ca.gov
Website: www.sen.ca.gov/wyland
From driving operational efficiencies
through navigating the road ahead.
Opportunity at every step.™
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AN UPDATE FROM CAPITOL HILL
BY
CONGRESSMAN JOHN CAMPBELL
The Song of the
Shopkeeper
D
uring the August recess, the captivating Mrs. Campbell and I always
go to Carmel for the annual car
show. Early one morning up there, I
watched several shopkeepers sweeping
the sidewalk in front of their stores. I got
to thinking that shopkeepers must have
been doing this for centuries, if not millennia. Several weeks later, I was down
in Fredericksburg, Virginia and watched
another shopkeeper carefully rearranging a display in the window. It struck me
that these acts represented pride in one’s
work and one’s place of work. No work
rules made them do it. They just did it
because those shops were theirs and
they take pride in what is theirs. And, I
thought, it has ever been thus.
When Mr. Obama talks about
the economy and jobs, he invariably
mentions teachers and firefighters. Fine.
Those are noble professions. But, I can’t
help but think that he does so because
teachers and firefighters almost always
are employees of some government
entity and are almost always compelled
by law to join a union as a condition of
having the job. And, they pay forced
union dues, some of which will be
involuntarily sent to the campaign
coffers of politicians they do not support.
It seems the President favors those who
work for the government or are in a
union, or preferably, both.
22 OC Dealer WWW.OCADA.ORG
We l l , M r . P r e s i d e n t , m o s t
of America does not work for the
government nor are they members of
a union. They are salesmen and clerks
and mechanics and...yes...shopkeepers.
And, their contribution to society is no
more or less than that of those other
professions.
Now, most of you know that I spent
most of my working life in the retail car
business. I did that for more than twice
as long as I have been serving in politics.
Maybe that explains my affinity for the
shopkeepers. A car dealership is, after
all, a shop.
But, no one ever talks about that
guy on the corner selling yogurt or
the independent bookstore run by that
woman who is still making a go of it
in the face of Kindles and such. The
shopkeeper has a heck of a job. They
take a lot of risks. Signing a lease on the
bet that they can sell enough stuff to
pay the rent. Choosing what they think
you will buy for more money than
they paid for it. Figuring out how to
spend limited advertising dollars and
how to track whether the ads actually
bring people to the store. Investing
money they saved for years to buy the
inventory. Selling at a loss the things
that didn’t sell the way they thought
they m ight. A nd, of course, they
have to hire employees and do all the
paperwork the government requires
for taxes and worker’s compensation
insurance and God knows what else.
They often work 6 or 7 days a week,
because their shops are usually open
all those days. They create a pension
by saving enough of what they make.
They buy their own health insurance.
Nothing guarantees their job except
their own personal effort and industry.
They still have a boss - it’s called the
customer who can put them out of
business in a moment.
W he n ot he r s i n my c u r r e n t
profession talk about their defense of
those powerful interests that represent
certain professions, I think that’s fine for
them. But for me, the unsung shopkeeper
represents those Americans who take
risks, work hard, take care of themselves
and maybe someone else too, and want
the opportunity to succeed. They are
small businesspeople. It is they who
make the economy run. And, I hold them
up with the greatest of respect. It is they
who are ever in my thoughts as I make
decisions on those cold and lonely nights
in Washington. It is that entrepreneur
for whom I fight the daily fight against
socialism, blind ideology, and those
who would steal their independence
and freedom.
So, I sing the song of the shopkeeper. Their job is not a
new one. It is as old as civilization. They are our neighbors,
friends, and family members. They don’t make noise. They make
growth. They are a part of the fabric of society. And, their toil
is every bit as honorable in God’s eyes as anyone else’s.
Next time you walk past a clean sidewalk in front of a store,
remember that it didn’t get that way by itself. Behind those
windows, someone is putting their all into what is both their
livelihood and one tiny, but critical part of our economy and
our way of life. May we give them shelves full of opportunity
in the years ahead. Q
Until next time, I remain respectfully,
Congressman John Campbell
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FALL 2011
23
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Free
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W
e know that keeping your dealership in compliance is a constant challenge, so the Orange
County Automobile Dealers Association has committed to purchasing and
distributing all state and federal labor
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members free of charge!
We have purchased posters for
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If you would like to order additional
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Sterling at 949-428-5050.
FALL 2011
25
Interes ng
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Orange County Automobile Dealers Association
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Source: Scarborough Research R2 2009 and 2010
Note: Future car buyers are OC adults who’s households plan
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