2009 - OCADA
Transcription
2009 - OCADA
FALL 2009 Volume 49, Issue 3 2009 OC Auto Show! Attendance Up! THE OFFICIAL PUBLICATION OF THE ORANGE COUNTY AUTOMOBILE DEALERS ASSOCIATION 12 18 4 6 10 10 12 14 INSIDE This Issue OC Dealer is a publication of Media Communications Group and is the of ficial publica t ion of Or ange Coun t y Au tomobile Dealers Association. OC Dealer is published 4 times per year by Media Communications Group. The statements and opinions expressed herein are those of the individual authors and do not necessarily represent the views of OC Dealer, or its publisher Media Communications Group. Any legal advice should be regarded as general information. It is strongly recommended that one contact an attorney for counsel regarding specific circumstances. Likewise, the appearance of advertisers does not constitute an endorsement of the products or services featured by Media Communications Group. 15 16 18 18 19 19 20 21 22 OC AUTO SHOW, ATTENDANCE WAS UP 4.5%! OCADA IN THE DISTRICT 22 Calendar of Events DEALER RIDES Visit us Online! President’s Message An Update from Capitol Hill By Congressman John Campbell 2009 OCADA-PAC Honor Roll 2009 OC Auto Show! 17th Annual OCADA High School Automotive Technology Competition Get to Know Your Legislator: Assemblyman Jeff Miller EPA Reconfirms SPCC Qualified Facility Rule www.OCADA.org OCADA in the District Lunch with your Legislator In Memoriam: Bob Long In Memoriam: Frank Busalacchi Free Labor Law Posters Provided by OCADA OCADA Welcomes Our New Associate Members Dealer Rides OC DEALER is a Publication of the Orange County Automobile Dealers Association 3737 Birch St., Suite 220 Newport Beach, CA 92660 www.ocada.org Phone: 949-428-5050 Fax: 949-428-5054 FALL 2009 3 Board of Directors PRESIDENT Paul Lunsford South Coast Toyota Calendar of Events January 23 17th Annual OCADA High School Automotive Technology Competition Hyundai USA, Fountain Valley February 13-15 NADA 2010 Convention and EXPO Orlando, FL 15 AIADA Annual Meeting and Luncheon Orlando Florida 23 CNCDA Dealer Day, Sacramento California VICE PRESIDENT John Patterson Tustin Mazda Huntington Beach Mazda TREASURER Tim Mullahey Mullahey Chevrolet & Kia IMMEDIATE PAST PRESIDENT Matt Gunderson Audi Mission Viejo Infiniti of Mission Viejo EXECUTIVE DIRECTOR/SECRETARY John Sackrison Orange County Automobile Dealers Association DIRECTORS Paul Conant Norm Reeves Honda Huntington Beach Bruce Hamlin Guaranty Chevrolet Tustin Chevrolet George Heidler Suzuki Depot/Kia Depot/Tom’s Truck Center Sossi Keuylian Commonwealth VW/Audi Mark Parkinson Tustin Buick Pontiac GMC Hummer Tustin Nissan 4 OC Dealer WWW.OCADA.ORG March PRESIDENT’S MESSAGE Happy New Year! I am excited to begin a new year and leave 2009 for the history books. We all have been challenged tremendously this past year and what was once unimaginable is now reality. We have had to adapt and change the way we run our dealerships, make gut-wrenching decisions and face continued uncertainty, but as dealers and entrepreneurs we are “genetically engineered optimists” and ultimately we find ways to succeed. Your Association has not been immune to the challenges of the past year and has also been faced with budget cuts, staff reductions and uncertainty. With nothing being status quo, we have had to examine how to allocate our resources to best serve our members. Like our dealerships, these decisions have been difficult, but through the 6 OC Dealer WWW.OCADA.ORG leadership of the Board we have adapted and found ways to succeed. While the changes have been many, I will only focus on one to emphasize it’s importance. As the government is now officially in the car business— we need to be more involved in the government’s business. The political pace has been fast and furious and your Association has met each challenge head on and continues to each day, but government intervention into the retail automotive market also grows each day. To be effective each dealer needs to know their elected officials and the politicians must know us and our businesses. To facilitate this goal, OCADA is hosting luncheons with each Assemblymember, State Senator and member of Congress. We hope you will make every effort to Paul Lunsford South Coast Toyota participate and think you will find three free lunches a year will be one of the best investments in your business. I would like to thank all of our members for allowing me to serve as President of OCADA this past year. I especially appreciate the time and effort of my fellow Board members who have continually stepped up during perhaps our most challenging year. I am confident John Patterson will do a great job in leading our Association as the new President and once again thank you for allowing me to serve an industry that has given me so much. Paul Lunsford FALL 2009 9 AN UPDATE FROM CAPITOL HILL BY CONGRESSMAN JOHN CAMPBELL T he past several weeks have been filled with uncertainty, especially for those of you in the automotive industry. You no doubt have heard about the recent uproar and uncertainty as to whether or not car dealers will be subject to the regulatory auspices of the Consumer Financial Protection Agency (CFPA). You may have also heard that I successfully passed an amendment through the House Financial Services Committee that will exempt car dealers from such unnecessary regulation. You and I know that auto dealers, on the whole, are not financial institutions, and it simply makes no sense to regulate them as something they are not. However, there are those on Capitol Hill who believe that car dealers ought to be regulated by this new bureaucratic agency, and have been actively working to do so... but they’re wrong. To think that the government would be collectively trying to impose an additional regulatory burden on dealerships is ludicrous. Taken in context, we are in the midst of a jobless recovery—which I would argue, in reality, is no recovery at all. In your showrooms and on your lots, you have seen it first hand, people are still on the sidelines, and the only way we are going to get back on our feet again is when the recovery is led by the rebound of the automotive and housing industries. There are, however, those of us in Congress working against the tide on these issues to bring the truth to bear. A few months ago, you saw that when presented with a tremendous opportunity to improve their quality of life, people are looking for the chance to get back into the marketplace, if the price is right. As a result, thousands of people flooded into your car lots in response to the “Cash for Clunkers” program. To be sure, this program was not perfect, and I would have made a number of changes—but the important fact to embrace is that the American people responded, and they responded overwhelmingly. Despite the sheer commonsense nature of my amendment to remove car dealers from the CFPA’s authority, it was bitterly opposed by the Obama Administration and others inside the beltway. Make no mistake, this battle is not over, and there will be plenty of opportunities for leaders on Capitol Hill to remove or short-change my amendment. If they succeed, I don’t need to tell you it will ultimately put enterprising entrepreneurs like you at a disadvantage. Rest assured, as someone who spent 25 years in the car business, I know what kind of affect this type of regulation would have on our business… not on my watch. For an update on the latest happenings in Washington, D.C., I encourage you to visit my website at http://www. campbell.house.gov. 2009 OCADA-PAC Honor Roll Chairman’s Club Cliff Allen Norris Bishton James Barone Ryan Busnardo Steve Coleman Dave Conant Don Crevier AJ D’Amato Mike D’Amato Thomas Ferruzzo Jim Graham Jon Gray Matt Gunderson Dennis Hardin Roberta Hardin George Heidler Dick Hsu Paul Lunsford Bob Miller John Oh Al Parajeckas Bill Piercey RJ Romero David Wilson Tom Winterling President’s Club Regular Donor David DeLillo Rick Evans Jim Robins Bill Selman Join the OCADA-PAC Honor Roll and make your contribution today! 10 OC Dealer WWW.OCADA.ORG Can you tell which of these applicants is a convicted felon? We can. Providing: Background Investigations Drug Screening Employee Hotline On-Line Applications – E-App E-Verify Employment Authorization Full Service HR Services to Auto Dealers for Over a Decade Red Flag Solutions For Information, Contact: (800) 716-7773 Stuart Barlow • Ext 105 [sbarlow@erelations.com] Bryon Bowlby • Ext 107 [bbowlby@erelations.com] Employee Relations, Inc. www.erelations.com Proud Member of the Orange County Automobile Dealers Association FALL 2009 11 Anaheim Mayor Curt Pringle welcomes the OC Auto Show to Anaheim 2009 OC Auto Show! Attendance up 4.5% Thanks to Strong Promotions & Partnerships C onsumers were lined up at the door when the OC Auto Show opened on October 15th and attendance was up 4.5% over the entire event. “This year’s auto show exceeded everyone’s expectations,” said OC Auto Show Co-Chairman Matt Gunderson. “In a down market, we knew we really needed to create a lot of buzz about the auto show to boost attendance. Working closely with our manufacturers, dealers and media partners we brought many unique features and greatly increased our promotions, which brought in big crowds. We worked to create an event that not only showcased exciting new cars for attendees to enjoy, but also offered more added value for each auto show ticket.” 12 OC Dealer WWW.OCADA.ORG The OC Auto Show gave automotive consumers in Southern California their first up-close look at the new season’s vehicles. Consumers loved the opportunity to test drive new vehicles from Ford, Mazda and Toyota at the show. The show also featured five new concepts including the Cadillac Converj, Chevrolet Corvette Stingray, Hyundai Nuvis, Lincoln C and Mini E. Even in a down market, the show was highly attended by auto enthusiasts and car buyers. A large part of the success of this year’s OC Auto Show was the outstanding support and sponsorship of the Orange County Register and sponsors. Next year’s show will take place October 7-10, 2010 and promises to be even better! Crowds line up for tickets to the OC Auto Show OC Auto Show awards went to: Best Concept Car was presented to Hyundai Nuvis Best Display award was presented to the Ford Motor Company Crowd Favorite went to Chevrolet for displaying Bumblebee from the hit movie TRANSFORMERS in both Autobot and Camaro form Dealers offer almost a quarter million free tickets to customers! Dealers who participated in the free email marketing campaign sent almost 250,000 complimentary auto show tickets to customers in their databases. “The program was fantastic and was a win for everyone. It was a great way to thank our customers while also getting them excited about the new vehicles”, said OCADA President Paul Lunsford. It proved to be a great way to thank customers as 49 dealerships took advantage of this free program providing their customers with free tickets to the OC Auto show compliments of their dealership. te new Additionally, dealers were able to generate mily of email addresses from the friends and family uccess their customers. Due to the overwhelming success xpand of this program, we will build upon and expand the program in 2010. A Special Thank You to the following Aut Auto to Centers: Beach Boulevard of Cars Auto Center Sunset Ford Irvine Auto Center Tustin Auto Center Santa Ana Auto Center Westminster Auto Center They supported the OC Auto Show by generously using their sign boards to promote the Auto Show. FALL 2009 13 17th Annual OCADA High School Automotive Technology Competition Congratulations! The following 2 student teams are the top automotive technology students in OC, and have each been paired with a local Orange County dealership to train for the final hands-on competition held January 23, 2010. Buena Park High School - Hardin Honda Loara High School - Toyota of Orange Mission Viejo High School - Park Place Lexus San Clemente High School - Allen Hyundai Savanna High School - Guaranty Chevrolet Sunny Hills High School - Mullahey Kia The winning team will be sponsored by OCADA to compete in the National Automotive Technology Competition held in conjunction with the Greater New York Auto Show in New York City in April. Special thanks to the dealers who are sponsoring their teams! 14 OC Dealer WWW.OCADA.ORG GET TO KNOW YOUR LEGISLATOR: ASSEMBLYMAN JEFF MILLER 71st Assembly District: Corona, Coto de Ca za, Home Gardens, Las Flores, Mission Viejo, Santa Ana, Norco, Orange, Rancho Santa Margarita, Tustin, Anaheim Assembly Committees: Education; Environmental Safety and Toxic Materials; Appropriations; Transportation Personal: Married to wife Deborah, two daughters Favorite Quote “We contend that for a nation to tax itself into prosperity is like a man standing in a bucket and trying to lift himself up by the handle.” —Winston Churchhill Biography Wit h mor e t h a n 20 ye a r s of experience as a successful businessman, and 8 years serving as both the Mayor and a Councilman of Corona, Jeff Miller was elected to the State Assembly in 2008 to represent the 71st Assembly District, which takes in much of Western Riverside County and the Eastern edge of Orange County. Assemblyman Miller’s service to his community began in 1995 when he was appointed as a Parks Commissioner in Corona. By 2000, he ascended to the City Council, where he kept his goals simple: keep the economy growing, the budget balanced, the community safe, and get the roads moving. By 2004, Mayor Miller was re-elected by a wide margin. Through his work in Corona, Jeff built a reputation as a coalition-builder and a problem-solver, traits that served him well as he was tapped to serve in a number of leadership roles in regional government boards and agencies. As a member of the Riverside County Transportation Commission, Jeff became one of the region’s leading experts on transportation issues, and eventually was tapped to Chair the bi-county 91 Freeway Toll Road Advisory Committee. In addition, Jeff has served on the Western Riverside Council of Governments since 2001, serving as Chairman from 2005–2007. Believing that public safety is the first priority of government, Jeff became the first statewide Co-Chair of the Jessica’s Law campaign in 2005, helping protect children from sexual predators by ushering in the most sweeping overhaul of the state’s penal code in a generation. Jeff Miller served as Chairman of the Riverside County Republican Party from 2006–2008, overseeing one of the most successful election cycles for the Party in recent years. District Office Contact Information: Address: 20532 El Toro Rd, Suite 203 Mission Viejo, CA 92692 Phone: 949-598-7171 Fax: 949-598-7170 Email: Assemblyman.Miller@gmail.com Website: www.assembly.ca.gov/Miller Visit us online! www.ocada.org FALL 2009 15 EPA Reconfirms SPCC Qualified Facility Rule Compliance Date Remains Nov. 10, 2010 T he U.S. Environmental Protection Agency (EPA) issued a final Spill Prevention, Control and Countermeasure (SPCC) rule on Nov. 13, For the three years preceding SPCC In 2006, EPA designated most facilities storing fewer than 10,000 gallons of oil and related fluids to be “qualified facilities” eligible to prepare and self-certify their own written facility SPCC plan, thereby avoiding the expense of hiring a professional engineer to do so. The new option for Tier 1 facilities is even less burdensome. plan certification, have no single discharge of oil to navigable waters exceeding 1,000 gallons, or two discharges of oil to navigable waters each exceeding 42 gallons within any 12-month period. NADA Regulatory Affairs intends to publish further guidance on this issue in early 2010. For a copy of the self-certification SPCC plan template go to www.nada.org/advocacy+outreach/ regulatoryaffairs. keeping intact a 2008 amendment designed to provide regulatory relief for small facilities, including dealerships. EPA has confirmed that “Tier 1” qualified facilities may use a simple, self-certified SPCC plan template in lieu of a complex written plan. Tier 1 qualified facilities are those that: Have 10,000 or fewer gallons in aggregate aboveground oil storage capacity and a maximum individual oil storage container capacity of 5,000 gallons, and 16 OC Dealer WWW.OCADA.ORG in the District Orange County Dealers meet with Congressman John Campbell. Pictured Left to Right: Paul Lunsford, Congressman Campbell, Fritz Hitchcock, Damon Shelly. Top Row: Don Crevier, Woody Oklejas, Mike Lake, Gary Gray Congresswoman Loretta Sanchez on a dealership tour of Freeway Honda. Pictured Left to Right: Jeff Voechting, Arturo Herrera, Congresswoman Loretta Sanchez, Sean Hodges A s the government’s role in our industry continues to grow and with the stakes getting higher by the day, we must step up and play a more active role in government. One of the best ways to do this is building relationships with our legislators. In an effort to foster and strengthen these relationships OCADA will expand our Legislative Luncheon program. We will be scheduling luncheons with the State and Federal Legislators in your districts. Our goal is to host these luncheons with each Assembly, Senate and Congressional leaders once a year to help build these relationships. Lunch with your Legislator 18 OC Dealer WWW.OCADA.ORG These are not fundraisers, it is simply an opportunity to meet with your legislator and let them know what is going on in our industry. Plus it is an opportunity to get the latest information on what is taking place in the Legislature. Building these relationships is essential to our success when we need their support in the future. For more information on this program contact, Cristin Collings at ccollings@ocada.org or call OCADA at (949) 428-5050. In Memoriam Bob Long July 23, 1923–August 14, 2009 A t the age of 86, Bob Long sadly passed away on August 14, 2009. He enjoyed playing golf and cards and loved to fish, whether it be deep sea, fly fishing or any kind of fishing at all. Bob was preceded in death by his wife of 61 years, Evelyn. He is survived by his sons, Mike and Pat and his daughter and son-in-law, Cindy and Bruce Hamlin. Born in Bandera Texas, Bob was very successful in the car business for over 60 years. The last 35 years as the Owner of Guaranty Chevrolet and Tustin Chevrolet. Bob was a great friend to many members of the automotive industry and will truly be missed. In Memoriam Frank Busalacchi F August 17, 1944–December 5, 2009 rank Anthony Busalacchi, owner of McPeek’s Dodge of Anaheim, born August 17, 1944 in Milwaukee, Wisconsin, quietly joined our Father in Heaven on Saturday December 5, 2009. Frank is survived by his wife of 40 years, Grethe, his two sons, Frank Jr and Michael, daughter Christy, daughter-in-law Kristen, grandchildren Alexis and Zachary, brother Sal, sister RoseAnne and her husband Kenny, sister Christine and her husband Phil, as well as a large extended family in Arizona and Wisconsin. Frank was a self-made man who lived for his family and had only one goal: creating the best life possible for his family and employees. He excelled at both. Frank was a fair, honest, down to earth man. He supported his community and several causes, such as the Special Olympics, the Lou Gehrig and Alzheimer association, and St Joseph Hospital Cancer research, as well as individuals who had fallen on “hard” times. He was “giver,” not a “taker.” Frank has left a void in our lives that will never be fi lled. We love him, miss him, will forever keep him in our hearts, and do our best to bear the pain of losing him. FALL 2009 19 Free Labor Law Posters provided by OCADA W e know that keeping your dealership in compliance is a constant challenge, so the Orange County Automobile Dealers Association has committed to purchasing and distributing all state and federal labor law posters and updates to each of its members free of charge! A new set of posters will be required. We have purchased them for all members and will mail them out January 2010. If you would like to order additional sets of labor law posters or require posters in Spanish please contact Jaime Sterling at 949-428-5050. 20 OC Dealer WWW.OCADA.ORG Welcomes Our New Associate Members Crowe Horwath LLP As trusted advisors to the retail automotive industry, Crowe Horwath LLP has guided clients towards success and fiscal strength with audit, tax, risk and financial advisory services. Crowe Horwath LLP is a top 10 public accounting and consulting firm. Contact Ron Sompels at 714-668-1234 or email at ron.sompels@crowehorwath.com Innovative Dealership Solutions Innovative Dealership Solutions provides new vehicle dealerships specific Sales and Fixed Operations assessments, strategic process improvement, targeted training, and customer loyalty measurements/improvements through NPS methodology, all in the goal of growing their business. Contact Stephen Harvey at 949-244-4712 or email at steve@idsconline.com Motor Vehicle Software Corporation Motor Vehicle Software Corporation provides registration processing automation to dealers and registration services across California. It’s DMVdesk Registration Management System provides tracking and processing of registration paperwork, including electronic filing of registrations directly with the DMV. Contact Kathryn Trimmer at 818-706-1949 or email at ktrimmer@dmvdesk.com Hello World. Meet Golden Eye. The un-dms. Launching on 01.01.10 www.goldeneyedms.com 714.890.4660 FALL 2009 21 Dealer Rides B ruce’s 1934 Chevrolet 4 Door Sedan came with his dealership, Guaranty Chevrolet. The car was originally sold in Washington State and shipped to California in a boxcar. Forty years later in 1974 when his father-in-law bought the dealership, the 1934 Chevrolet came with it. This 1934 Chevy is a beauty and a classic. The engine is a 6 cylinder with 69 horsepower. The interior has the original mohair upholstery. One of this car’s unique features is it’s Fisher “No Draft” ventilation. This classic 1934 Chevy is a part of the Guaranty Chevrolet family and they have often used it to help support local charity 22 OC Dealer WWW.OCADA.ORG Bruce Hamlin’s 1934 Chevrolet 4 Door Sedan events. It is often used to help support local school fundraisers. One of the most memorable was a fundraising event, “Night at the Oscars” where the car was used as a prop out front to recreate the nostalgic Oscar atmosphere. In the late 1980’s, someone from Hollywood called and wanted to buy the car. When asked why they wanted to buy it, they said they were going to fi lm a movie and one of the scenes had the car going over a cliff and crashing. Bruce was glad that his father-in-law passed on the offer! This 1934 Chevrolet 4 Door Sedan is a true classic, and parks itself on the showroom floor at Guaranty Chevrolet. Orange County Automobile Dealers Association 3737 Birch St., Suite 220 Newport Beach, CA 92660 PRSRT STD U.S. POSTAGE PAID SALT LAKE CITY, UT PERMIT NO. 508 This magazine is designed and published by Media Communications Group | 1.888.745.4003