We build your brand... not ours.

We build your brand... not ours.
The Complete Dating Solution
CREATING SITES FOR BUSINESSES AND AFFILIATES
A RECIPE FOR SUCCESS
The highest industry revenue
Complete site customization
Monthly payments without fail
Two tier affiliate system
Niche market by interest & criteria
Interactive geo-targeted banners
Your own branded dating system
Advanced data administration
Intelligent conversion analytics
Highest design standards
A 3.5 million database
Professional support and advice
The Dating
Future of Online Dating
The Future of Online
World Dating Partners (WDP),
sponsors of the International
Dating Conference Miami 2006, is ranked the Number 1 dating
services provider worldwide and is the future of the online
dating industry. With principal offices in the UK and supporting
offices in Germany, France, Austria, Holland, Switzerland, China,
Taiwan and Australia as well as development offices in the
Ukraine, WDP is ideally placed to provide the highest level of
support for you, your security, and your customers.
World
Dating
Partners
supplies
Dating
platforms
that
are
culturally, geographically and criteria rich, along with relevant
dating content in the USA, Canada, East and Western Europe,
Australia and Asia.
The World Dating Partners system is equipped with all the
exciting utilities needed to encourage members and partners to
join and to stay within our strong community. Our technical
capabilities are far beyond all other dating system providers
worldwide. Most of all our sophisticated and unique matching
systems,
which
cross
references
both
psychological
and
characteristic matching in combination with interest criteria
produces the only true, "Soul-mate" matching in the world
today.
Robert Fathers, CEO
Index
1
2
3
4
The Dating Industry
Dating Industry Types
2
What makes us unique
4
Our Business Models
Affiliates
7
A 2-Tier system
8
Agencies
9
Franchises
10
Revenue
11
Affiliate Solutions
Template Sites
14
Branded Sites
16
White Label Sites
19
Cross-Selling Opportunities
20
The Affiliate Promotion Kit
22
How your Site Works
25
How your web site works
31
Turn-key Business Solutions
5
Site Management
33
Technical Solutions
34
Analytical Tools
35
Management Control
36
Contacts
The Dating Industry
1
Dating Industry Types
What makes us unique
1
Dating industry types
A brief look at the five different types of Online Dating Services
The online dating industry is a very competitive marketplace with
thousands of dating companies competing for the same market space.
However unlike Abraham Lincoln's famous speech "All Men Are Created
Equal", not all online dating services are created in the same way or
have the same objective.
At the moment there are four broad types of online dating services all
owned or operated by individuals or corporations, with a fifth relatively
new and innovative type of service, which can support any type of
dating site via shared facilities. The five online dating services are as
follows:
1) General Online Dating Services
General online dating services cover the bulk of the marketplace and
command the greatest market share. These are sites like Match.com,
Yahoo! Personals, LavaLife, American Singles, Udate, and FriendFinder. In
essence this type of site provides full access to a member database. You
sign up and can instantly browse any profile you want, to find the right
person. Some services will offer optional tests, quizzes, or guides to help
you find what you're looking for, but you always have the option to
expand your search as wide as you like.
2) Relationship Services
Relationship services were conceived to help people who are more
serious about finding a "soulmate." Generally, these services target
'marriage-minded" people, who are looking for commitment and a longterm relationship. The two largest companies in this field are eHarmony
and Chemistry.com. Interestingly Chemistry.com is owned by
Match.com. who simply wanted to expand its presence to reach the
same target group that have made eHarmony so successful.
Relationship services require the subscriber to fill out an in-depth
personality profile that usually takes anywhere from 40-90 minutes to
complete. Answers are then used to calculate what type of people you
are most compatible with. The service then provides you with only those
matches. Unlike General Online Dating Services, you don't have access
to everyone's profile - only those that the service considers to be your
best match.
3) Social Networking Sites
Social networking sites provide a way to connect with old friends whilst
making new ones. They are also becoming an increasingly popular
place to meet people to date. The largest of the social networking sites
are MySpace. Others include Friendster and Orkut.
2
Dating industry types
4) Niche Online Dating Services
Niche online dating service companies are growing very fast. These
organisations look for one common denominator that people must share
in order to be a part of the service. For example, TrekPassions.com is a
niche online dating service for Star-Trek and sci-fi fans,
CatholicMatch.com is for those who share the Catholic faith and
AnimalAttraction.com is for pet lovers. There are literally hundreds of
these sites aiming to connect people who share a particular passion,
belief or hobby.
5) Dating Service Providers
A relatively new type of dating service provides dating systems or
services utilising a pooled database for specialised white label sites,
niche communities, other dating companies or online marketing
specialists. Most of these work via simple template systems, whereby
organisations or individuals can create an instant or specific dating site
that will plug into their own product as a complimentary service. None of
the other above four categories of dating service are capable of doing
this quickly or efficiently, which is why many now use Dating Service
Providers like World-Dating-partners.com to do this for them. Unlike other
Dating Service Providers, World Dating Partners (WDP) software is
dedicated to providing specialised filtering to ensure outstanding
'matching' and the creation of any kind of site quickly, professionally and
in a fully customised manner.
"As more and more companies realise the benefits of
using specialised software for their own services, the size
of database and popularity of Dating Service Providers
are beginning to overtake many of the larger general
dating sites. World Dating Partners is an example of this,
with a database growing at 30% per month, compared to
companies like Friendfinder, Match, Lavalife whose
growth is closer to between 2-11% per annum!
Currently World Dating Partners have one the biggest
international databases and the aqcuisition of five Dating
Service Providers have contributed to this outstanding
growth. Growth of our current database is estimated to
triple over the next 6 months, which will put us within the
largest top ten dating sites worldwide before the end of
the year."
3
What makes us unique
World Dating Partners is indisputably the largest independent provider of
dating solutions in the world today. Growth across our international
network has attracted over 4,000 partners (dating sites) to date, and is
still growing very fast, with thousands of new members joining every day,
all adding to an ever increasing member-base, and a vibrant, exciting
organisation. WDP offers the widest range of the most versatile and
extensive dating utilities on today's market, covering all the best facilities
from other dating sites combined into one flexible system.
We attribute our success to listening - to what dating site users and
owners are looking for. We offer the facility to incorporate and customise
precisely the individual requirements needed to make a successful entry
into any niche market, in a way that guarantees success, building on our
unique experience within cultural, ethnic and community-based
services.
Our successful growth is based upon the philosophy that partners know
their own communities and business models may well very, and our role is
to help them understand the best and most effective ways of integrating
dating to their advantage. Our depth of knowledge within this market is
above and beyond any other solution provider. We offer solid advice not
just in how to be successful but also in giving practical solutions for
protection and security issues.
We work as you want us to work… Our state-of-the-art fully redundant
hardware systems costing over $350,000 ensures that you always have
the best and fastest connections worldwide. They also make sure that
the service is available without interruption 24hrs a day, 365 days a year.
Our backend support team will provide all the back office help that you
will ever need, covering technical and customer support as well as
flexible multi-card payment systems, including 5 merchant accounts
(ensuring every method of payment is covered).
The WDP website contains an array of the most extensive administrative
tools available. We believe our affiliates, agents and franchise partners
deserve (and require) a fully comprehensive professional business
solution that provides them with the most detailed information on
membership statistics, site demographics, and accounting, as well as
specific information to help analyse, control and manage their own
content and marketing activities. Full training can be provided by one of
our consultants to help you become totally independent in the use of
your business management consol.
4
What makes us unique
All site running costs of affiliates are covered by WDP, as are all set-up
and administrative expenditures. The combination of zero operational
costs and the highest commission rates in the industry generate a level of
profits for our partners that are unsurpassed in the online dating world.
We leave you to cross market your dating site with your own services,
leaving management to us, using our workforce of developers, customer
support staff and executive management team, available to you 24/7.
WDP, established since 2001, but massively upgraded and refined in
2004/5, offer a full complement of attractive and unique facilities within
the sites, that really help convert and retain members, including
personality matching, sensual matching, interest matching, horoscope
matching, online chat, video conferencing, voice chat, anonymous
phone2phone services, voice rooms, text messaging and mobile phone
interaction - and now includes a fully functional downloadable
standalone chat program that keeps members involved even when they
are not on the site.
But above all what makes this a truly unique service is its highly
sophisticated filtering system, that will allow anyone to develop and
create a truly effective dating facility for any niche market, covering, if
you wish ethnic, national and religious factors, plus any other areas of
speciality in interest or culture you choose. The filtering mechanism helps
us create not only a truly niche based dating site, but also ensures
members are 'sorted' into the appropriate site/response area related to
the criteria they entered about themselves, and their desired 'mate.'
WDP offer free branded sites to any marketing specialist, super affiliate or
any related business that can offer high traffic in return; we provide a
high level of statistics and analytics to ensure that you have the right
tools for your success. We offer one of the highest payouts in the industry
at 50% on initial and recurring for dating and 70% on initial and 30% on
recurring for Adult dating.
So what does all this mean?..... World Dating Partners provides more to
partners than any comparable organisation in terms of quality of datingsite created, support mechanisms and financial return.
The result?
The fastest growing dating services provider in the world!
5
Our Business Models
2
Affiliate Solutions
A 2-Tier System
Agency Solutions
Franchise Solutions
Revenue
6
Affiliates
The core of the World Dating Partners business concept is an Affiliate
partner model, whereby:
We create and run dating sites for our partners,
You enthusiastically and professionally market and sell
membership of those sites.
We jointly share the financial rewards of our endeavours in a
fair and open manner.
You offer dating solutions and have partners of your own
For you - 100% Free
For your Customers
Fully Branded dating systems
Massive International Database
Seamless designed content feeds
Part-customized sites
Fast-track instant designed systems
IP-Smart Geo-targeted banners
Personality profile matching
Massive International Dayabase
Sexual compatibility matching
Star sign compatibility matching
Interest and geographical
matching
Full professional administration
A highly effective 2 tier system
Failsafe server system
Full backend management console
Compatibility success meters
Direct phone customer support
Voice to voice communication
Anonymous Phone2Phone
Interactive Flash chat system
SMS mobile Chat
Hi-tech, advanced niche
communities
Superb conversions and retention
Retain customers for life
The highest partner commissions
Full site control and editing console
Intelligent conversion analytics
Accurate revenue calculator
Performance Tracker
Risk assessment, success calculator
Quick easy regular payment service
24/7 direct partner support
Personal photo galleries
View members Videos
Listen to Members voice intros
Interactive webcam
Famous author articles
Hotmail style email system
SpyTools, see who's watching you
Block unwanted members
24/7 direct customer support
The financial benefits of working with WDP are very clear:
WDP provide everything described above, free of charge. You work hard to
market and sell the benefits of becoming a member of your site(s).
Your initial financial outlay is zero, and the likelihood is that you will be cashflow positive from the first month of being a WDP affiliate.
7
One other benefit of working as a WDP affiliate, compared to other affiliate
systems, is that WDP operate a two-tier system. In other words not only can
you operate an infinite number of sites yourself, but you can introduce
others to the WDP concept, and by doing so, earn an commission of 10% of
all their WDP income. The detail of this is as follows:
A 2-Tier System
Your Two-Tier partner system, is available to everyone
Developing your own group of partners is a great way to earn a second
income. By promoting our affiliate program you will maximize multi-revenue
streams and ensure a permanent, growing income flow.
Your own Partner System
There are two ways of promoting your own partner system - through Affiliate
Links on your dating or Adult dating sites or promoting your own Agency site
(A copy of the World Dating Partner Site).
We provide all the tools you need to build an affiliate business online, plus
we help you market your partner sites to bring in a steadily increasing
income. Getting a good team of partners, working side by side with you, is
an ideal way to build your revenues very quickly in the most time effective
manner.
Everything that we offer you, can be offered to your partners
A Partner program is the most effective marketing tool you can have - and
remember you can offer your partners everything that you have - they get
exactly the same site support and choice as you, the same share of profits,
and the same administration and demographics help, irrespective of
whether they want a complete dating site or Geo-targeted banners.
Build your partners as a way to success
You earn 10% of all of your partners' income. It is not difficult to get up to 15
new partners each month, and if just 30% of these (5) are successful you
can see that your income will be increasing rapidly, starting in month 1, and
growing very fast!
We take care of your Partners
Once you have identified and signed up a new partner, we will look after
them in exactly the same way as we do you, with all the back-end support
and help that is available.
Contacting your partners to help them
You can contact and support your partners at any time. To help you do this
you have access to a complete set of up-to-date information on their
performance.
Our support
We have a full team of partner support staff and are online 24 hrs a day (via
e-mail) to answer problems or questions. All partners are given their own
partner manager and a direct line to him/her for help.
Marketing
We offer as much support, help and advice as you need. Ultimately
marketing activity is your responsibility, but we are there to help every step
of the way.
8
Agencies
We have recently introduced an exciting new extension of the Affiliate
Partner two-tier concept, whereby proven WDP affiliate partners, or
companies/individuals with a proven track record in the affiliate world,
may qualify to operate as an Agent of World Dating Partners.
A WDP Agent will qualify for all the services and entitlements of an
Affiliate Partner (see above) but will also be granted the rights to
operate as an extension of WDP, and as such, be set up with a WDP
agent site, which qualifies them to introduce any number (and multitiered levels) of WDP affiliates. Commission payments on affiliate
operated sites will be made, at rates to be negotiated, on a case-bycase basis.
This will open greater opportunities for Affiliates and Partners to focus on
Business to Business marketing both offline and off in order to expand
their present sales targets under their commission structure, Offering
dating sites to larger communities and of course higher revenue
possibilities.
Even greater opportunities are available when marketing in different
countries to touch markets, sites and companies, where World dating
Partners have not yet been able to sell and in effect covering vrgin
ground without the competition.
If you think you could qualify for this small select group of WDP partners,
please contact partners@world-dating-partners.com
9
Franchises
World Dating Partners are interested in working with franchise partners to
help take their products and services to parts of the world where they do
not currently have representation.
As strong believers in the concept that a business is most successful
when owned and operated by people who truly know the marketplace,
the culture and the business philosophies they operate in, WDP is actively
seeking franchise partners in many parts of the world. This is an
outstanding financial opportunity for the right persons or organisation.
If you have experience and/or knowledge of working in the internetsales field, preferably in the affiliate or dating industries, and are
interested in representing the finest global dating services company, you
should contact Robert Fathers, President, WDP.
For further information, contact:
World Dating Partners
Datech Limited
Cossington Grange
Middle Road
Cossington
Somerset
United Kingdom
TA7 8LH
Tel: +44(0)20 7060 0519
Fax: +44(0)12 7872 2718
support@singles.ltd.uk
10
Revenue
As a World Dating Partners (WDP) affiliate you are paid on a commission basis,
on a "Recurring model." The recurring model is a program in which you are
paid a percentage of each sale, PLUS a percentage of each recurring - or
renewing - membership. The percentage depends entirely on your visitor rate
and starts from 50% per initial and 50% per recurring sale ratio for dating system
and 70% and 30% for adult. It means that you retain your members for life, and if
they pay again after a year of being free members on the site, you still get 50%
or 30% commission from these sales.
Many webmasters prefer the partnership/recurring programs to the pay-persign-up offerings, because they view this approach as a more long-term, serious
investment in getting a predictable (and hopefully growing) monthly check
from the sponsor rather than only trying to "hook" new sales every month with
the pay-per-sign-up model.
WDP recurring partnership program pays 50%/70% of the initial payment from
every partner that joins, and 50%/30% of all recurring payments. If we take
dating with it's 50/50 breakdown as an example. You would get 50% of the
income on the initial sale (our $35 average membership would yield $17.5 to
you), and you would get 50% of the income on every renewal that the member
makes each month afterwards. So, say the member renews for another 3
months at $105 - you would get 50% of that renewal fee ($52.5), plus you would
be eligible to receive another 50% commission from any other (further) renewal
that this same member makes. So over the course of 4 months (joining plus 3
months renewal is our average retention of paid members on the site), you
could potentially make $17.5 from the initial sale, $52.5 for three more month
renewals. That's $70 compared to the $35 up-front pay per-sign-up commission
that is the average price per sign up in the industry. And remember that
members tend to come back to the sites they liked in the past, especially when
we are doing everything to guarantee their satisfaction!
Sample of WDP against competing sites
Position:
Affiliate Site
White
Label
Commission Rate
Sign
up
Recurring
Free:
Paid
Num.
Rebills
PM
Commission $
PP
PPM
50%70%
30%-60%
6.30%
0.93
2.74
22.47
43.44
1
World Dating
Partners
Y
2
3
Dating-Central
AdultFriendFinder
Y
N
40%
35%75%
40%
35%-55%
5.63%
N/A
2.00
N/A
2.14
5.58
12.74
13.93
38.20
N/A
4
IwantU
Y
40%70%
40%-70%
10.13%
0.67
2.14
12.65
21.08
5
SexSearch
N
$20 $25
0
19.33%
0
3.87
20.00
20.00
Estimate the likely average profitability of your site use our Revenue Calculator.
11
Revenue
Recurring model of payments allows partners to grow their revenue from
month to month. There are examples of revenue on portals based on
different sizes of traffic:
12
Affiliate Solutions
3
Template Sites
Branded Sites
White Label Sites
Banner Systems
Cross-Selling Opportunities
The Affiliate Promtion Kit
13
Template Sites
Get a lightning start in the dating industry with a pre-designed template
website in the World Dating Partners network. With access to a vast
range of speciality designs built to the highest standards, a WDP
template site can be provided within just 24 hours, including the
incorporation of your own domain and offering immediate access to a
database of millions.
Select from sets of professionally-designed templates and customize
each one according to your own criteria. This takes very little work, and
enables you to create a dating site unique to you, with the facility to
fine-tune it even further as you go along.
Like all WDP packages a WDP template site comes with a
comprehensive set of professional administration tools to give you all the
information you need to market in a professional manner.
An ideal solution for:- Marketing Specialists, Affiliates, Dating Sites, Niche
sites and many more.
Fast-Track setup within 24 hours with your own Domain
Choose from a vast range of professionally designed templates
Pre-select any criteria to make your site specific and cost effective
to promote
Pre-designed professional looking site throughout
Select any niche market for any type of dating or adult dating site
Instant searching capability for your customers of our database of
over 3 million members
Access to a full set of design tools to fine-tune your site, add new
pages, directories, content, banners, pages.
A complete suite of Administration tools to track the growth of your
site, to find out who's joining and from where, and to monitor your
income flow
Marketing help and tools, to give you insights into how to grow the
business, how to spot growing market groups and how to get your
site visited by your target demographics
14
Template Designs
With many template sites to choose from, it is likely there is already one in
existance that is entirely suitable for any niche market you have in mind.
Here are just a few samples of our Template designs, we are constantly
developing more every month to suit every possible kind of specialist
market.
15
Branded Sites
A comprehensive professional dating system with complete
independence and full control within an outstanding program, aimed at
the switched-on, experienced internet marketer. 'Branded Sites mean
the site is set up throughout, with your own 'Look and Feel.'’ You control
the design, and you have full editorial control of all pages throughout
your site. You are truly, independently, 'master of your own marketing.'
This is an exceptional opportunity to establish a successful business
without the overheads and staffing issues usually associated with owning
a large dating company.
Branded sites incorporate all of our most sophisticated content and
software…..over two and half million pounds has been spent in
developing this alone....and of course you receive the same exceptional
admin and marketing tools, and support as in our co-branded and predesigned sites.
Our branded sites offer a total solution for those partners who want the
option of incorporating their own unique branding and graphics.
Tailor-made and fully branded within just 7 days, these sites enable you
to fully incorporate your own look and feel.
Your members have the same access to our extensive (and growing)
database, and of course, you'll have access to a world-class suite of
design, administration and marketing.
16
Dating by Design - Branded
Our team of highly skilled designers are trained to a high level and know
exactly how to create a successful combination of images to bring
customers to your web site and make the site come alive. HTML is done
separately with a small team of coders to complete the design and
make it compatible to any web browser, before the process is finally
tested and completed by programmers.
17
Dating by Design - Branded
18
White Label Sites
A comprehensive professional multi-million dollar system, with complete
independence, customizability, standalone or integrated database as
well as full control within your own outstanding program.
A White Label System is aimed at any Business that wishes to benefit
from a professional system integrated and branded to your own
standards and currency. And it can be fully operational and available
within weeks, at no cost.
A shared database and control over your own destiny means that this is
an ideal way to begin building your own dating system, with an
opportunity of becoming independant and recognisable as a world
leader in your own right.
This exceptional opportunity allows you to establish a successful business
without the overheads, merchant accounts, programming costs, staffing
issues, anti-fraud systems, customer support and accounting services
usually associated with owning a large dating company. In other words
you concentrate on sales and marketing and we'll do the rest!
Whatever your business, we provide the complete solution for you
Aimed specifically for high traffic sites, businesses and affiliate partners
alike who are looking for a professional solution to meet exact
requirements and to fit exactly into a particular niche, to take
advantage of targeted marketing.
Ideal for clients within industries such as:TV
Radio
Dating companies
Newspapers
Magazines
Search engines
TV Text chat companies
Ezines
Nightclub Groups
Mobile Companies
The list is endless
19
Cross-selling Opportunities
To expand our Affiliate Partners product portfolio and income
opportunities we regularly produce Alternative Promtional Sites "Portals"
which target a completely new niche, complete with a separate
database, and a separate payments service. These are all available to
our partners as new sites and separate revenue streams as well as being
a major cross selling opportunity. Adding a new niche portal can often
increase revenue by at least 40%. We endeavour to create new revenue
opportunities on a monthly basis to give our partners new and exciting
ways to earn more money and promote different dating services. Our
Portfolio at the moment consists of......
Dating
Our first system, with already 20 ready
made designs and 13 million variations
of Niche dating to choose from.
Alternatively the opportunity is there to
have a branded system made
specifically for you to fit your niche
targets, Ths is ideal if you have a good
level of existing traffic or opportunities,
or if you are a company looking for a
branded requirement to fit your
existing design. Promoting in the right
way using Niche dating sites can give
you the edge that you need to get
ahead of the competition.
www.singlescrowd.com
Adult Dating
www.adultcrowd.com
Adult Dating is one of the most
successful businesses on the Internet
and working with WDP will bring access
to a database of millions, You will be
able to create adult dating sites in
many different niches, geographically
as well as particular fetish areas. The
sites are very user friendly with many
exciting utilities for the members to use
including easy video member search
and a downloadbale chat program
with 1000's online at any one time.
20
Cross-selling Opportunities
Gay Dating
Gay dating is a very lucrative niche
dating system within WDP - with a
database of 350,000 plus excellent
conversion rates.
Branded systems can be made for you
specifically to fit your target markets, If
you currently have good traffic, or you
are a company looking for a branded
requirement to fit your existing design
this can be a great opprtunity to offer
the
many
large
Gay
Internet
communities a dating option.
www.gay2zed.com
Free Dating
www.freed8t.com
Our first experiment in free dating is an
opportunity for Internet marketing
specialists to run their own site using
Adsence and other adverting ideas.
Utilising banners and links, this site will
have an option for members to send
emails, with an advanced option to
pay for extra services. This is a
exceptional way to develop a rapid
database of members safely, so that
you can promote your other paying
portals. These sites usually have a larger
percentage of women members
Indian Dating
An area in dating that is becoming
more and more lucrative, both in India
and within niche markets in specific
countries - where there is a large
Indian community. The site is culturally
adapted to Indian users and includes
options for parent/guardian to search
as well as Cast options, along with
religious criteria to make this a great
service
for
Indian
communities.
Branded solutions have already been
used in the UK for Indian Radio
stations.
21
www.shaadiMatchMaker.com
The Affiliate Promotion Kit
The World Dating Partners flash promotion Kit is developed specifically to
increase your conversion rates and as a result your revenues by using IP-smart
geo-targeted ads alongside the graphics that appeals to your target audience.
During banner set up you will be able to choose its size, colour scheme and
language as well as specify your target audience to really make the banner
work and convert your visitors into sales.
Whether you wish to target a certain ethnic or age group or are looking for a
banner for St. Valentine's day promotion - the WDP banner system is the right
choice. Based on the criteria you specify we create banners that perfectly fit
into your existing web-site delivering the right messages to your customers
depending on their preferences and location.
The WDP system offers you all kinds of banners - from the flash graphic ones to
the text links that are known to work extremely well as contextual advertisement
increasing click through rate of your ads by further 15%. Geo-targeting adds
special flavor to that as by detecting the geographic location of a visitor your
banner can assign default languages and targeted text messages. Traffic is the
basis for the success of any web site, but having the ability to manage that
traffic is the true key for success.
Consider the following example: A user logging in from Italy might have little
interest in a worldwide ad for cheap pizza, since she lives in the country that
invented it. But show that same user an ad extolling the fuel efficiency of the
latest Fiat city car, which is for sale locally, and you're quite likely to get a speedy
click, since many Italians like that brand of auto. Localized advertising, if used
wisely, can significantly help a web site raise its clickthrough rate, and hence
revenue.
Take another example - if you live in Florida and are looking for places to visit in
Miami and you see a line of text that says: "Are you looking for places to go in
Miami? Click here for more info." The likelihood is that you'll respond.
The relevance is that the system has recognized that you are from Miami and
added this City name to the line of text. This facility increases your conversion
rate substantially with an increase in click-through rate of up to 30% or more
depending on the page relevance.
The effect of IP driven text like this is astonishing, with an outstanding conversion
rate. You can create as many of these banner ads as you wish and put them on
as many locations as you like, each time making them both relevant to the surfer
as well as the page that you place them on.
With the WDP banner programme you can also create banners to target new
affiliates, and targeting banner ads for partners is particularly effective, as you
can be more aggressive without misleading. Just add a link or a banner to your
page, and you will begin earning revenue from one of the highest payouts in the
industry.
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The Affiliate Promotion Kit
Flash Banner System
Choose Language, IP targetted with Interactive construction
The most complex banner system with Multiple options
23
How your site Works
4
How your web site works
TurnKey Business Solutions
24
How your Site Works
You already know that your web-site can be customised in any way you
wish, to ensure it precisely fulfils the needs of your members, your community
and your criteria. But just as importantly you need to know what your website offers to your members and/or partners so you can promote the site
effectively, add relevant content pages and give your partners advice on
promoting their sites.
So, how does your web-site work?
First, the web-sites we produce are extremely user-friendly from your
members' point of view. They have been developed using our vast
experience in the online dating industry and incorporate the best of all
facilities on the market being offered to members, plus a high number of
innovative features that make the sites really stand out.
Your site is built around a system that allows each member to create their
own personalised profile by entering personal information and initial
relationship preferences. Members determine their personality type by
answering a series of carefully researched psychological questions.
Character Matching
Our psychological profiling system is based on psychometric testing, a highly
regarded methodology used by professionals the world over, which is proven
to be incredibly accurate. It determines the personality type of your member
and provides detailed characteristics of the temperament, social behaviour,
relationship style, as well as giving recommendations on how to improve their
love life and address certain personality issues.
Interests and Hobbies
After your members have created their personality profile, they can also add
their interests and hobbies. This helps us filter them to the relevant
communities within the World Dating Partners network as well as allowing
them to tell others about their preferences and specify what they are looking
for in their future partner. The system will also automatically determine
members star signs and give a brief description of that zodiac sign as well as
helping them search for their star matches.
Sexual Compatibility
As the logical conclusion to complete the profile there's a "Sensual" test that
will provide your members with their sexuality profile, which is designed to
address the key sexual compatibility elements of their character. By
answering our carefully researched questions, they will find out more about
their libido and will be able to find someone compatible to them who is more
likely to fulfill their sexual needs and desires.
Success Meter
The Success Meter that appears on every profile shows how good a job,
members have done in creating their profile, and how close they are to
success in finding their soul mate.
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How your Site Works
Members Page - So much to do, means that retention is excellent
Features
Web Site Chat
Instant messenger
Interest Matching
Character matching
Sexual matching
Star Sign Matching
SuperMatch
Video Search
Photo Search
Voice intro Search
SMS Messaging
Birthday Search
WebCam
Cheap Phone calls
Media Center
Featured members
Personal MailBox
Send a Card
Simple Search
Advanced Search
Chat Alerts
Incoming Calls
Block Members
Who sees you
Upload Audio
Upload Video
Upload Voice
Email Alerts
Hot List
Find New Members
Success Meter
Country & city search
Pay for a friend
Username search
Your Admirers
Edit your profile
24/7 support
Special features
Mobile chat program
26
How your Site Works
Because you can totally customize your site to precisely fulfill the needs of
your members, your community and your criteria, you can create a
single, user friendly place for your members to find their perfect date.
Personalized homepage for every member
Advanced profiling system to identify compatible personality
types and compare member profiles using a variety of highly
accurate matching techniques:
-
Soul Match to analyze personality compatibility
Select match to identify shared interests
Star Match to establish zodiac compatibility
Sensual Match to ensure sexual harmony
Super Match to combine all essential matching components
At a glance information including
name, sex age, location, photo,
audio and video introductions
Choice of communication
methods including anonymous
telephone contact, Flash chat
and anonymous SMS messaging
and VOIP
Downloadable Chat Instant
Messenger, with over 2000
members online at any one time.
Access to calendar of local
Singles local or worldwide events
Ability to add favourites and
block profiles
Persuasive payment options
page to optimize conversions
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How your Site Works
Members are likely to stay with a WDP site longer than with other sites
because we take them through an easy 'step-by-step' process to assist
them in meeting their perfect partner. It's fun and easy to use, and has
the power to help them achieve what is often so difficult in every-day
life, or via other sites. This is how it works…..
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How your Site Works
How does a member's profile look, and how does it work?
Each member's profile contains essential "at-a-glance" information, such
as name, sex, age, location, and normally a photo. Members can also
access the photo galleries, audio and video introductions of other
members as well as creating their own.
As long as members have completed their profiles, they can also view
other singles that have been matched to them. Our system achieves this
by identifying compatible personality types, enabling an automatic
comparison of members' profiles using the different criteria.
An easy to use step-bystep
Match
Wizard
leads them through the
process of finding the
perfect date combining
the
four
matching
techniques. Soul Match
tells the couple how
compatible
their
personalities are, Select
Match helps to find out
whether they share the same interests, Star Match explains more about
their Zodiac signs compatibility and Sensual Match ensures that the two
hold similar views on sexual needs. Obviously, the higher percentage
match that one member has to another, the more likely it is that they'll
want to get in contact.
This can be achieved in any number of ways including :
Sending messages and cards by e-mail
Anonymous telephone contact that enables members to speak to
one other without disclosing their personal numbers
Chat to other members using our specially developed ip to ip Flash
Chat system
Sending anonymous sms-messages
And they will shortly be able to check what Singles events are taking
place in their area!
Individuals can add other members to their favourites list, and if required,
can also block particular members from viewing their profile or making
contact.
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We also always keep your members informed of the enhancements,
changes, and new features we are working on. All the features that are
planned in our system are regularly reviewed in the news blocks, and we
always ask for member feedback on our newest developments.
How your Site Works
Searching
The system provides superb information on how a member matches, and
is compatible, with other members of the site, and offers a multitude of
ways to make contact. It's so easy to find out about a members
personality, star sign, sexual needs etc and then get in touch by phone,
email, SMS, chat, or web-cam!
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Turn-key Business Solutions
World Dating Partners supplies customized software solutions to
corporate partners which seamlessly integrate into their existing online
offering, providing secure, scalable features tailored to their specific
website structure.
Whatever your business, we can tailor our services around your concept
using a unique demographic filtering system, to automatically create a
membership to precisely fit your audience by:
Sexual orientation
Health
Appearance
Habits
National Heritage
Age group
Hobbies or interests
Geographical location
Language
Ethnic group
Any one or combination of these criteria can be used to produce a
niche site relevant to your business model. World Dating Partners can
offer many varying solutions, from white labelling, branded solutions or
building new concepts as well as introducing the latest technologies for
you.
Current clients and Partners include
Blue chip Dating sites
Radio Stations
Text flirt services
TV and broadcasing
magazines and Newspapers
Online search engines
Online Directories
Domain name services
Online social groups
Army,Navy and Air Force
Charities
Organisations or associations
Night Clubs
Speed dating organisations
Offline Dating Agencies
Online Social Networks
Adult Clubs
TV based Text chat services
With an increasing level of language adaptations, new international
franchisees, and a growing number of agents, new WDP partners are
joining one of the fastest expanding dating organisations in the world
today; and they can be part all this, yet still retain their own brand and
independence.
World Dating Partners provides you with a way to create any community,
in any language, any brand and any location. Whatever your business
model, from Affiliate to SME, we have a solution that will help you grow
as part of the fastest developing company/network in the industry.
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Site Management
5
Technical Solutions
Analytical Tools
Management Control
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Technical Solutions
The World Dating Partners system, unsurpassed in the industry, has taken over 2
years to develop at a cost in excess of two million dollars making it the most
comprehensive and expensive system worldwide.
Our 2.5 million dollar Enterprise program is powered by the WDP engine with 24
servers and using Oracle RAC Software it is fully redundant for optimum up-time.
With two twin storage systems we operate the largest and most technological
advanced dating service worldwide.
World Dating Partners also offers multi language facilities including English,
German, Dutch, Spanish, French and Chinese and our unique filtering system and
niche market facility customised to your own branding are all available free in any
language.
World Dating Partners is also an IP based system with Geo-targetting, so that your
customers reach the right kind of information and language automatically, giving
you better information for accurate marketing, and ensuring that countries view
their own language version. Our specialised DNS services makes your site appear
to be operated from the country being targeted.
Our partnership with Multi-switching worldwide UltraDNS system ensures maximum
speed and accessability; no matter where you are in the world and no matter
what your email address is, you will always get delivery.
Not only does our system use industry standard anti-fraud software, but we have
designed, built and implemented our own, which works to more rigorous
standards. Our system multiple checks for every kind of fraudulent transaction plus
every profile is manually checked, to ensure that profiles are clean and members
are safe from harm.
Our IP Geo-Targetted banner system is a world leader with its advanced
customising system enabling Partners to construct flash banners, targetted in a
unique way to reach members with the right message.
Technological development never stops at WDP. Our highly skilled programming
staff have recently launched our downloadable IM style chat program which
allows members to continue being part of the online web service with 2000
members chatting at anyone time it creates great conversions and a higher
retention rate.
Other technological advances for launch in the near future include:
Full Text and SMS messaging.
A Calendar service of single events for members to visit near them.
VOIP Telphony, with cheap international anonymous calling.
Mobile2phone service with profile viewing, searching using our mobile service
Uploadable dating application for Mobile phones
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Analytical Tools
Having the ability to analyze and act on key information is vital to any
business. With World Dating Partners you have a sophisticated but
simple to use suite of tools at your fingertips that no other network can
currently offer…
Unique Performance Tracker to calculate the success of your
site, highlights what's working well and areas requiring
improvement.
Also formulates conversion rates, warns of
potential risks and estimates your spending capacity to make a
healthy profit.
Demographics tool to analyze your members including details of
new registrations, membership interaction and the types of
members that are joining or leaving.
Dedicated administration area to monitor the performance of
your partners' sites.
Revenue calculator to analyze financial information, enabling
you to determine increases in recurring revenue and combine
them with average retention statistics to predict future turnover.
Accounting and payment system providing breakdowns of your
sales and profits.
34
Management Control Centre
Having the power to build your own future and success
Crucial to effective marketing management is site administration,
accounting, and the ability to exert full control over your new web
system. We provide all you need to analyze your demographics,
payments and statistics.
Daily site updates for analytics, sent to your email.
Full Breakdown of Statistics, referers and visitors.
Payment history and automatic payments.
Site control, to add links, new pages and content.
Who your partners are and how much your earn from each one.
Email service to contact your sub-partners, to communicate and
exchange ideas.
Success meter to tell you how effective your marketing is.
Chargeback meter to keep you safe from unwanted fraud.
Control over your front page to change essential logic to improve
conversions.
Automatically informs you about your current conversion rates.
AdWord support for your Google PPC campaigns.
Create as many web sites as you need, with detailed information on
each.
Create new revenue sites and increase your income by at least 40%.
We have done everything possible to give you the same power and
control that any of the Top 10 sites, worldwide, have, for themselves.
35
Contacts
For Any enquiries, please contact us to fnd out more, with new
products being integrated within our system every month.
If you need marketing help or just assistance in getting started,
our customer support staff are always here to help.
Businesses looking for Branded or White Label Solutions contact
robert@datech.ltd.uk
Datech Limited
Cossington Grange
Middle Road
Cossington
Somerset
United Kingdom
TA7 8LH
For General enquiries or support
Tel: +44(0) 20 7060 0519
Fax: +44(0) 12 7872 2718
contacts@datech.ltd.uk
For detailed information
www.world-dating-partners.com
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We build your brand... not ours.
Datech Limited
Cossington Grange
Middle Road
Cossington
Somerset
United Kingdom
TA7 8LH
Tel: +44(0)20 7060 0519
Fax: +44(0)12 7872 2718
contacts@datech.ltd.uk