clicking here to see the Pharmafocus Winners Supplement

Transcription

THE IPA BEST OF HEALTH AWARDS 2010
Welcome to IPA Best of
Health Awards 2010
digi-et al
Whatever your digital communication needs, whether it’s design, build and
management, On-line or Off-line, we’ve got ideas that will make a lasting impression.
For further details email tonygreen@rainmakerad.co.uk
In these times of uncertainty, instability and austerity, it seems good creative work is still the
essential currency of advertising. This year’s Best of Health Awards certainly provide no evidence to
the contrary.
A total of 87 Bronze and 26 Silvers Awards were garnered from 336 entries; meaning a greater
proportion of entries has been honoured than in recent history. That the general standard of
submissions was so high is a testament to the enduring pursuit of creative excellence in our sector.
However, as has happened on a number of occasions previously, no entry impressed the judges
sufficiently to merit a coveted Gold. They’re as elusive as ever.
So it remains for me to thank the judges for giving up their valuable time and for lending their
considerable expertise to the proceedings. I’d also like to thank everyone who entered and to applaud
all the winners.
Finally, for those of you who ended up empty-handed, it may be comforting to know that distinguished
lecturer and author of “How to Win Friends and Influence People”, Dale Carnegie once observed:
“Discouragement and failure are two of the surest stepping stones to success.”
Richard Rayment
Creative Director, Junction 11
Convenor of Judges, 2010
For further information telephone 020 7324 0150 or email tonygreen@rainmakerad.co.uk or rogerbushell@rainmakerad.co.uk w: www.rainmakerad.co.uk
Pharmafocus published by Wiley-Blackwell
3
CONTENTS
BEST OF SHOW
HEALTHCARE PROFESSIONAL
Winners’ Supplement produced by
PERSONNEL
Pharmafocus
Editor Andrew McConaghie
pharmafocus@wiley.co.uk
The Atrium , Southern Gate, Chichester, West Sussex, P019 8SQ
Circulation
Rachel Richardson
rarichar@wiley.co.uk
ISSN: 1465-5403
Deputy Editor Dominic Tyer
Sub Editor Brett Wells
Sales Manager Wayne Elliott
Advertising Executives
Jane Chappell jachappell@wiley.co.uk
Richard Reeve rreeve@wiley.com
Production Executive
Chris Bowers
cbowers@wiley.co.uk
Pharmafocus Editorial
Tel: 01243 772050
Pharmafocus Sales
Tel: 01243 772 010
4
Pharmafocus is sent free of charge to selected permanent employees
of ethical and OTC pharmaceutical and biotechnology companies.
Employees are specifiers from middle and senior management with
responsibiltiy for making buying decisions. Selection is at the discretion
of the Publisher. Copies are also available on a subscription basis at an
annual fee of £115 (UK), £145 (Europe) and £185 (RoW). All
subscriptions payable to Wiley Pharmafile Ltd. Back copies can be
purchased for £15.00 each. Pharmafocus is published by Wiley
Pharmafile Ltd and printed by Garnett Dickinson. No part of this
publication may be reproduced, stored in a retrieval system or
transmitted in any form without permission, unless for the purposes of
reference and comment. ©2009 Wiley Pharmafile Ltd.
Title: Big Pain
Agency: Langland
Product: Butrans
5
BEST OF SHOW
CONSUMERS/PATIENTS
BEST USE OF ART DIRECTION
Title: Self-Infusion Guide
Agency: Langland
Product: Kogenate
BEST USE OF ILLUSTRATION
Title: Objects
Agency: Dr Foster Intelligence
Product: NHS Sutton and Merton Urgent Care Services
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Title: Care Information Services
Agency: The Leith Agency
Product: Care Services
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BEST USE OF PHOTOGRAPHY
SUITS WANTED
Title: Chained - Tuk Tuk
Agency: Saatchi and Saatchi Health, Sydney
Product: Dukoral
BEST USE OF COPYWRITING
Title: Chat Up Lines
Agency: McCann Manchester
Product: Durex Play Range
)R URSSR U WXQLWLHVDWHYHU \OHYHOFR QWD FWD O L V R Q P D YH U V # O D Q J O D Q G FRX N
8
HEALTHCARE PROFESSIONAL INDIVIDUAL PRESS
Bronze Award Winners
Silver Award Winners
Title: Chained - Beach
Product: Dukoral
Title: Chained - Train Station
Product: Dukoral
Title: Chained - Tuk Tuk
Product: Dukoral
Title: Pole to Pole - Joggers
Product: Seroquel
Title: Pole to Pole - Walkers
Product: Seroquel
Title: Confidence/ TBWA\Paling Walters
Agency: TBWA/Paling Walters
Product: Viagra
Title: Wave
Agency: Nitrogen - A Huntsworth Health Company
Product: Pegasys
Title: Fish
Product: Pegasys
Title: Stairs
Agency: Langland
Product: Butrans
Title: Wheelbarrow
Agency: Langland
Product: Butrans
Title: Dog
Agency: Langland
Product: Butrans
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11
Title: Chained - Tuk Tuk, Train Station, Beach
Product: Dukoral
Title: Great Expectations
Agency: Pan Advertising
Product: Prostap
Title: Photobooth
Agency: Langland
Product: Kogenate
HEALTHCARE PROFESSIONAL PRESS CAMPAIGN
Silver Award Winner
Title: Pole to Pole - Joggers, Walkers, Commute
Product: Seroquel
Title: Lets Work
Agency: Ogilvy Healthworld Advertising
Product: Oncology
Title: Big Pain
Agency: Langland
Product: Butrans
Title: Cages
Agency: Langland
Product: NeuroBloc
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13
FILM - INDIVIDUAL OR CAMPAIGN
HEALTHCARE PROFESSIONAL ONLINE
Bronze Award Winner
Bronze Award Winner
Title: www.challengingdepression.co.uk
Agency: Rainmaker/MSA Digital
Client: Cipralex
Title: Changing Faces of ADHD
Client: Shire Pharmaceuticals
Title: www.durexhcp.co.uk
Agency: Halesway Limited
Client: Durex Condoms
HEALTHCARE PROFESSIONAL DIRECT MAIL
Bronze Award Winner
Title: Polar Bear
Agency: Big Pink
Client: Zebinix
Title: The Good News
Agency: Woolley Pau
Product: Warticon
Title: Lucy Animation
Agency: Big Pink
Client: Modigraf
14
Title: Since Mailer
Agency: Seven Stones
Product: Avonex
Title: Big Pain Mailer
Agency: Langland
Product: Butrans
15
INTERNATIONAL CAMPAIGN
Silver Award Winner
Title: Strong But Gentle Topical Treatment
Agency: Woolley Pau
Product: Locoid
Bronze Award Winner
Title: Delivering Real Measures of Success
Agency: Torre Lazur McCann
Client: Invega
Title: Cages International
Agency: Langland
Client: NeuroBloc
We’re not for them, we’re for you. Contact Simon on +44 (0)207 836 6060 or simon@woolleypau.co.uk. A GyroHSR company.
16
MIXED MEDIA CAMPAIGN
Title: Big Pain Campaign
Agency: Langland
Product: Butrans
Title: Photobooth
Agency: Langland
Product: Kogenate
Title: Here's The Good News
Agency: Woolley Pau
Product: Warticon
Title: Cages Campaign
Agency: Langland
Client: NeuroBloc
Title: Delivering Real Measures of Success
Client: Invega
Title: Since Campaign
Agency: Seven Stones
Client: Avonex
Title: Test for Testosterone
Product: Disease Awareness
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OUT OF HOME - INDIVIDUAL OR CAMPAIGN
Bronze Award Winner
Title: Cages Exhibition Stand
Agency: Langland
Client: NeuroBloc
HEALTHCARE PROFESSIONAL SALES MATERIAL
Title: Get Right In There
Agency: Woolley Pau
Product: Qvar Easi - Breathe
Title: We Help You Help Them
Agency: Woolley Pau
Product: The Larc Partners
Title: Cages - Sales Aid
Agency: Langland
Client: NeuroBloc
Title: Big Pain Detail Aid
Agency: Langland
Product: Butrans
20
CONSUMERS/PATIENTS
OUT OF HOME - INDIVIDUAL OR CAMPAIGN
Title: What Will You Be Ordering?
Agency: Grisdale Lesniak Swann Limited
Product: LDAAT
Title: Make Your Position Clear
Agency: GRP
Product: NHS - Ayrshire & Arran/ Greater Glasgow and Clyde/ Lanarkshire
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INPHARM AD
Title: Objects
Product: NHS Sutton and Merton Urgent Care Services
Title: Killing
Agency: Langland
Product: Real Danger
Title: Real Danger Campaign
Agency: Langland
Title: Side Effects
Agency: Langland
Title: Credit Card
Agency: Langland
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Bronze Award Winner
Title: Breast Expert
Product: NHS Tameside and Glossop Breast Awareness
Title: Gerd Burp
Agency: Langland
Product: Gerd Study
Title: Cake a Difference Tart
Agency: Langland
Product: Bliss
Title: Chat Up Lines
Product: Durex Play Range
Title: See a Better You
Agency: BJL
Product: Champs (NHS)
Titles: Health Check
Agency: CMW
Product: NHS Health Check (COI)
24
Title: Cake a Difference Bake
Agency: Langland
Product: Bliss
Title: Cake a Difference Campaign
Agency: Langland
Product: Bliss
25
Title: Cake a Difference Bun
Agency: Langland
Product: Bliss
CONSUMERS/PATIENTS RADIO ADVERTISING
Bronze Award Winner
CONSUMERS/PATIENTS ONLINE
Bronze Award Winner
Title: I am Dave
Product: Smoking
CONSUMERS/PATIENTS INDIVIDUAL PRESS
Title: Real Danger Banners
Agency: Langland
CONSUMERS/PATIENTS DIRECT MAIL AND MARKETING
Silver Award Winner
Title: Body Calligraphy
Product: Sensilube
Title: Helping Britain Eat What It Likes Title: Helping Britain Eat What It Likes
Agency: Woolley Pau
Agency: Woolley Pau
Product: Bisodol
Product: Get Real (Pfizer)
Title: Bottle Opener
Agency: HC BCN
Product: Opti-Free Express
Title: Cake A Difference
Agency: Langland
Product: Bliss
26
Title: Self-Infusion Guide
Agency: Langland
Product: Kogenate
27
Title: Spilt Milk
Product: Basilea
Title: The Golfer
Agency: Raw Design Studio
Product: Summer Health Campaign
28
CONSUMERS/PATIENTS FILM - INDIVIDUAL OR CAMPAIGN
Silver Award Winner
Title: Fight Back
Product: NHS Birmingham East and North Stop Smoking Service
Title: Pman TV
Agency: TBWA/Paling Walters
Product: Flomax Relief
Title: Cocktales
Agency: Raw Design Studio
Product: Cocktales
Title: The Facts of Lice
Product: Full Marks Solution
Title: Bubbles
Product: Sexual Health
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Title: Pick A Card
Product: Cocaine
CONSUMERS/PATIENTS MIXED MEDIA CAMPAIGN
Title: Bus
Product: Drugs
Title: Pick A Card
Product: Cocaine
Title: Underage Drinking Awareness
Agency: Genesis Advertising
Product: Awareness Campaign
Title: Dad
Agency: Different
Product: Balance North East
Title: Mam
Agency: Different
Product: Balance North East
Title: Kevin87/ Can't do it without you
Agency: Ursa
Product: Aged & Community Services Australia (ACSA)
Title: Real Danger
Agency: Langland
Title: Cake A Difference
Agency: Langland
Product: Bliss
Title: Pick A Card
Product: Cocaine
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31
Title: What Will You Be Ordering
Agency: Grisdale Lesniak Swann Limited
Product: LDAAT
Title: Hepatitis C Awareness
Agency: VCCP
Product: N/A
Title: Chlamydia Testing Campaign
Agency: Uscreates
Product: CHECK YOU OUT!
Title: Contraception. Worth Talking About
Agency: VCCP
Product: Sex. Worth Talking About
Title: Fight Back
Product: NHS Birmingham East and
North Stop Smoking Service
Title: Alcohol Harm
Agency: VCCP
Product: Alcohol Effects
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Title: Care Information Services
Product: Care Services
33
Title: Kevin87/ Can't do it without you
Agency: Ursa
Product: Aged & Community Services Australia (ACSA)
Title: No One Gets You Closer: Kissing
Agency: Langland
Client: CRF Health
Title: No One Gets You Closer: Bathroom
Agency: Langland
Client: CRF Health
Title: No One Gets You Closer: Cleaning
Agency: Langland
Client: CRF Health
Title: No One Gets You Closer: Bedroom
Agency: Langland
Client: CRF Health
Title: Drug Problem
Agency: Langland
Client: Idis
Title: Apple
Agency: Langland
Client: Kendle
Title: Takes All Sorts
Agency: The Hub
Product: Knowsley Stop Smoking
Service
BUSINESS TO BUSINESS INDIVIDUAL
Title: Drug Problem - Office
Agency: Langland
Client: Idis
Title: Drug Problem - Car Park
Agency: Langland
Client: Idis
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35
BUSINESS TO BUSINESS INDIVIDUAL
Silver Award Winner
Title: Bathroom
Agency: Langland
Client: CRF Health
Title: Heads
Agency: Langland
Client: Kendle
Title: No One Gets You Closer
Agency: Langland
Client: CRF Health
Bronze Award Winner
Title: Kissing
Agency: Langland
Client: CRF Health
Title: Cleaning
Agency: Langland
Client: CRF Health
Title: Bedroom
Agency: Langland
Client: CRF Health
Title: Idis Drug Problem
Agency: Langland
Client: Idis
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37
BUSINESS TO BUSINESS SELF PROMOTION INDIVIDUAL
BUSINESS TO BUSINESS SELF PROMOTION CAMPAIGN
Bronze Award Winner
Title: Haemophilia
Agency: Langland
Client: Langland
Title: What we Do
Agency: Langland
Client: Langland
Title: Langland Campaign
Agency: Langland
Client: Langland
Title: Small Ad
Agency: Swordfish Advertising
Client: Swordfish Advertising
Title: Kites
Agency: Woolley Pau
Client: Woolley Pau
Mark Roalfe (Chairman), Chairman and Executive Creative Director,RKCR/Y&R
Richard Rayment, Joint Creative Director, Junction 11
Enrique Alda, European Creative Director,
Geoff Davis, Head of Copy,
Tracey Henry, Creative Director,
Gordon Torr, Director of Planning,
Frank Walters, European Creative Director,
Simon Wilson, Creative Director,
Nolan Willis, Creative Director,
Dean Woolley, Creative Director,
Title: Xmas Card
Agency: Langland
Client: Langland
38
JUDGING PANEL 2010
39
Ogilvy Healthworld Madrid
DDB Health
Grace Agency
Langland
TBWA\Paling Walters
Big Pink
Sudler & Hennessey
Woolley Pau
Learn to love digital media
We do, and we get really
passionate when we mix
digital with traditional media.
It’s what we do best. So give
us something we love to do
and we’ll give you something
you love back.
Contact:
Liz Rawlingson or Mark Brough
By e-mail:
liz.rawlingson@halesway.co.uk
mark.brough@halesway.co.uk
By phone:
01264 339955
www.halesway.co.uk
Digital and traditional media in synergy

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