media kit - Ladera Ranch Magazine

MEDIA KIT
CREATE, SHARE, ENJOY A WELL-PLANNED LIFE
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DEMOGRAPHICS & CIRCULATION
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Our Readers
Are affluent, decision-makers with purchase authority. They are homeowners with an annual household income averaging between
$160,000 to well over $500,000, living in one of the most prosperous areas in South Orange County.
Your Audience
We deliver your message to a hotbed of affluent consumers. Our readers have carefully chosen to invest in beautiful wellplanned communities that are technologically, environmentally, educationally and aesthetically advanced. Our readers pursue the
very best for themselves and their families and are continually seeking and sharing their resources.
Circulation
Unlike other community magazines that are distributed in random racks or dropped in driveways, 23,000 issues are mailed to
homeowners in Ladera Ranch, Coto de Caza, Wagon Wheel, Dove Canyon, Las Flores and select areas of Mission Viejo and San Juan
Capistrano ensuring that your message arrives properly. Additionally, 300 more magazines are distributed to affluent consumers
through pass-along venues like hotel lobbies, doctors offices, spas, salons and waiting areas throughout Orange County where the
pass along readership grants you an even larger audience and a broader reach throughout orange County.
Highlights
90% Rate LRM|CDC as their favorite magazine
96% Read LRM|CDC within the first two days of receiving it Share
82% LRM|CDC with family and friends
61% Keep every issue as a collection
68% Save articles/ads for future reference
84% have used a coupon offer from LRM|CDC
85% Read it from cover-to-cover
Readers feel LRM |CDC is a well written, high quality publication that is
relevant and specifically pertains to their lives.
89% Are married
88% Have children
20% $100,000-$125,000
31% $125,000-$175,000
15% $175,000-$225,000
12% $225,000-$300,000
22% $300,000 +
TOP 5 INTERESTS:
Dining and Cooking
Entertainment
Reading Shopping
Travel
27702 Crown Valley Pkwy., Suite D4-289, Ladera Ranch, CA 92694 • 949.388.8212 (office) • 949.481.0719 (fax) • ADVERTISING@LRMCDC.COM • LRMCDC.COM
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MISSION STATEMENT
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Our Mission: Provide readers with relevant, interesting and actionable information that
pertains to their lives in the most beautiful and enticing format possible.
SPRING 2011
Spring’s Ultimate
Garden Party
Divine Wine Bars You Must Try
Great Gifts for Moms and Dads
Getting Rreal About Real Estate
Spotlight on OC’s Private Schools
C R E A T E ,
S H A R E ,
E N J O Y
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Summer 2009
Summer 2010
Summer Style
Simply
Summertime
Perfect Party Tables
Best Beaches
Delicious Treats
Ladera Ranch
Celebrates 10 years!
Tips to Get Reading
Fun for All Ages
Train for a Mini-Marathon
Sightsee in the OC
Weekend Getaways
OC’s Favorite Dentists
C R E A T E ,
S H A R E ,
E N J O Y
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W E L L - P L A N N E D
L I F E
C R E A T E ,
S H A R E ,
E N J O Y
27702 Crown Valley Pkwy., Suite D4-289, Ladera Ranch, CA 92694 • 949.388.8212 (office) • 949.481.0719 (fax) • ADVERTISING@LRMCDC.COM • LRMCDC.COM
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RATE CARD
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We believe in working closely with our advertisers to create a long and mutually
prosperous relationship.
FOUR ISSUES PROVIDE ONE FULL YEAR OF EXPOSURE.
Allow us to deliver your message in the most beautiful format possible at a fraction
of a weekly or monthly publication’s advertising cost.
Advertising Rates Per Issue
AD SIZE
4X
3X
2X
1X
Full Page
$1,575
$1,638
$1,726
$1,816
$1,323
$837
1/2 Page
$1,144
$1,180
$1,323
1/4 Page
$724
$754
$793
Spread (Two Pages)
$2,646
Coupon
$525
1/8 Page
$340
COVER PREMIUMS
Inside Front Cover
$2,182
Inside Back Cover
$2,028
Back Cover
$2,535
Local celebrity announcements are $50 each
All rates are per insertion and net.
There are no frequency discounts on cover positions. Add 20% to earned rate for
guaranteed positioning. inserts, gatefolds and any other special advertising components
can be quoted upon request.
Payment Policy:
All advertisements must be paid in full prior to each issue’s Materials Due Date as stated in the
editorial Calendar.
Cancellation Policy:
Scheduled advertisements may not be cancelled after the issue’s Materials Due Date.
Advertising Agencies:
All rates are net. Rendering invoice to advertising agency does not relieve advertiser of financial
responsibility in case of non-payment by agency. In the event the advertising agency defaults on
payment the advertiser is financially responsible for payment regardless if they have paid
the agency for invoices in question.
Liability for payment is joint and several.
Please Note: Editorial Calendar, Material Due Dates and Ad Rates are subject to change at
anytime.
27702 Crown Valley Pkwy., Suite D4-289, Ladera Ranch, CA 92694 • 949.388.8212 (office) • 949.481.0719 (fax) • ADVERTISING@LRMCDC.COM • LRMCDC.COM
SPRING 2015: APRIL, MAY, JUNE
Feature Story: Boutique Shopping at Its Best
Special Advertising Section: OC Boutiques & OC’s Top Private Schools
Reservation Deadline: April 6
Art Due: April 15
Publication Date: April 25
SUMMER 2015: JULY, AUGUST, SEPTEMBER
Feature Story: OC's Hottest Eats for Breakfast, Lunch and Dinner
Special Advertising Section: Top OC Lenders
Reservation Deadline: June 21
Art Due: June 28
Publication Date: July 25
FALL 2015: OCTOBER, NOVEMBER, DECEMBER
Feature Story: 7th Annual Gift Guide
Special Advertising Section: Financial Services
Reservation Deadline: September 20
Art Due: September 27
Publication Date: October 25
WINTER 2016: JANUARY, FEBRUARY, MARCH
Feature Story: For the Love of Grapes: OC's Best Wine Bars
Special Advertising Section: Annual Fitness Guide
Reservation Deadline: December 28
Art Due: January 15
Publication Date: January 25
SPRING 2016: APRIL, MAY, JUNE
Feature Story: Plan Your Summer Vacation Now
Special Advertising Section: Travel Services & OC’s Top Private Schools
Reservation Deadline: April 7
Art Due: April 15
Publication Date: April 25
SUMMER 2016: JULY, AUGUST, SEPTEMBER
Feature Story: Home Décor from the Inside and Out
Special Advertising Section: Home Design Services
Reservation Deadline: June 22
Art Due: June 29
Publication Date: July 25