A million friends in your pocket!

A million friends in your pocket!
SEED INVESTMENT DECK - CONFIDENTIAL
IN A NUTSHELL
Friendbase is a social platform for young people from all over the
world, that can be accessed from almost any device or computer.
SUMMARY
100K new registered members in January, 25K average daily
sessions 32 minutes, members from 246 countries, 14K DAU , 150K
MAU. All this in only 1 year and virtually no marketing spend!
Friendbase is a mobile platform where virtual avatar chat meets
messenger service meets chat • create • play. Future versions offers
VR/AR capabilities.
Now raising $950.000 for content development, increase safety
features, team expansion and growing the user base.
WHY?
To create a safe, fun and friendly environment for young people
from all over the world!
FRIENDBASE ADDRESSES THREE NEEDS
There are a very few neutral meeting places where young people
can hang out and meet people in a safe and friendly environment.
People want a great social chat experience they can access
seamlessly on all devices; on their phone waiting for the bus, on
their tablet with friends and at home on their computer. There are
very few cross platform chat world services.
People want to express themselves and show their individuality.
APPROACH AND SOLUTION
By combining a virtual world with real user profiles and adding fun
and games, we create a fun, sticky and massively scalable product.
BUILT ON MODERN TECHNOLOGY AND THINKING
Friendbase is a true cross platform service where users
on all devices seamlessly can interact with one another,
from low to high-end smartphones and tablets to
computers.
Designed with a cross cultural approach,
users from any country can connect to
the same global chat world. A great way
to meet and learn about different
countries and cultures.
Initial tests using VR / AR
show favourable results,
enabling Friendbase to be in
the run to be the first VR chat
world.
AIM
We aim to become THE next big thing in the world of chat and social
entertainment!
Reach a minimum of 32 million users – aiming for 200 million by 2018!
Focus on emerging markets and become a dominant player by 2017
but with solid footing in mature markets as well for later spread.
Continuously connect partners to increase content (eduction, events,
sponsored goods, music, fashion)
Aim to be a though leader in safety online by promoting progressive
safety features.
PROOF OF CONCEPT
Friendbase is off to a great start already, we’re showing fantastic
metrics with no marketing spend!
100K new registered members in January with virtually no marketing spend.
80% are girls age 14-20.
Users from 246 countries.
Retention rate above 30%.
Users spending an average of 32 mins per session on Friendbase.
Large community of long time users dating back to first release (end 2013)
with fan clubs on Facebook such as Friendbase Think Tank.
Swedish Start Tel Aviv Winner 2015.
WORLD WIDE PRESENCE
Friendbase has members in 246 countries to date – the most active
market being Brazil followed by the USA.
USA
10,4%
India
6%
Brazil
33,5%
Mobile sessions: 1 Dec 2015 – 1 March 2016
GROWTH
With 10 successful updates to date released simultaneously on all
platforms we are starting to see the snow ball effect in growth.
Growth has been organic but with localized versions coupled with
marketing, growth is expected to increase significantly
ORGANIC USER GROWTH
2015
2016
2017
2018
TESTIMONIALS
Friendbase is already receiving praise from both business experts
and our fast growing and dedicated fan community.
WHAT THE EXPERTS SAY
WHAT THE FANS SAY
“Friendbase is a very exciting new
product in the social gaming segment.
The experienced team of developers
have successfully built a cross platform
product packed with content, games
and social functions. Reaching over one
million users without any marketing is
impressive and it will be very
interesting to see Friendbase continue
their growth.”
“I like Friendbase cause I get to meet new
people and then later on be friends in real life.”
Carl Bjerkne, Business development expert
within the social gaming sector and
former business developer for King.com.
“I liked it cause I actually make real close
friends from other places . It's a great app.”
Kia Mae, Philippines, member 18 months.
“Friendbase is not just a game to play but a
channel to meet people around the world.”
Damian, USA, member 11 months.
Lucero, Brazil, member 18 months.
MONETIZATION
We will have a solution in place that will generate high revenues
from both hardcore and casual players.
In-app purchases (buy looks, accessories, pets, furniture, emojis)
Primary
VIP Membership subscriptions
Second hand item sales
Advertisements (watch ads - get Gems to shop with)
Sponsorships (rooms that have paid sponsors)
Events (music, fashion, sports – launches and promo events)
Education / virtual classroom
Secondary
MARKET
Friendbase has a strong presence in high growth markets:
REVENUES PER SCREEN AND SEGMENT | Growth Rates 2014-2018
Source: Newzoo May 2015 - The Global Games Market | 2018e
MARKET POSITIONING
Friendbase is positioned in a unique intersection of Chat, Create and
Play, with the same great experience on all platforms.
CREATE
PLAY
CHAT
Stardoll
Minecraft
The Sims
Habbo
SuperCell
Whatsapp
Friendbase
SnapChat
King
Kik
Rovio
TEAM
Andreas Rehnberg, Founder & CTO
20+ years of developing successful
online games and apps. A true
pioneer in the social gaming market
and one of the best there is.
Melika Sanati, Head Moderator
Melika speaks Swedish, English,
Italian, Russian, Turkish and Persian
and helps keep Friendbase safe.
Deborah B Lygonis, Founder & CEO
Seasoned serial-entrepreneur with
20+ years startup experience. Started
Friendbase as a way for her daughter
Rebecca to be able to play safe online.
David Ryan Polgar, Chief of Online Safety
Founder of the Digital Citizenship
Summit and a frequent contributor to
FOSI (Family Online Safety Institute).
Donnie S C Lygonis, Founder & Biz Dev
Idea guy and creative genius. Currently
Senior Advisor for Nordic startups in
Palo Alto.
Josef Vike, South Americas Moderator
As a well known black belt capoeira
master, the Friendbase members know
him as Mestre Tubarao.
HOW TO KEEP CONVERTING
With strategic feature development, and continuous creation of proprietary
content, we can keep both new and old members players happy.
More graphic elements/mini-games → more content increases items to
purchase and leads to higher conversion rate.
VIP Member Subscription → improved offer for our long time users will
David has a solid foundation within the area of digital safety. He is the founder of the conference
generate a steady revenue stream.
Digital Citizenship Summit and frequent speaker and writer on the topics online safety and tech
ethics. He is a contributor to the American organization FOSI (Family Online Safety Institute).
Second hand sales → members being able to trade used items with Gem
commission to Friendbase, keeps total amount of Gems down and drives
sales.
More resources for analysis and tweaks → creates incentives for
retention and higher conversion rate.
Messenger service → drives retention that drives conversion.
FUNDING
Development with focus on carefully selected activities and
bootstrapped* business model.
EMISSION CAPITAL SOUGHT:
$950.000
Initiated, aim to close Autumn 2015
BRIEF SUMMARY FINANCIALS:
Year
Users
MAU
Revenue
Result
2016
3M
580K
$490K
- $590K
2017
12M
3.5M
$3M
$350K
2018
32M
9.5M
$8M
$1.2M
2019
55M
16.5M
$14M
$2.4M
* Total spending to date only $155.000 ($75K own capital / $80K soft loans).
RISKS
We are confident that we will be able to keep key risks in check
using intelligent analytics and planning.
RISK
THREAT
CONSEQUENCE
Slower growth than
expected.
Having a more conservative expansion plan on
the staffing side to keep costs under control.
Key staff leaving.
Seen as a minimum risk. All key staff are share
holders. However, documentation is crucial in case
of key staff leaving because of unforeseen incidents.
Long time to close
finance round.
Postpone employing new people, continue to
bootstrap organization.
LARGE THREAT
MEDIUM THREAT
SMALL THREAT
ROAD MAP
We have an ambitious roadmap divided into three phases, where
we have successfully completed the first step.
PHASE 1
PHASE 2
PHASE 3
Jun 2013 - Jun 2015
Jul 2015 – Mar 2016
April 2016 - Dec 2017
Key
focus
- Proof of concept
- Growth and product
development
- Grow user base and scale
business
Key
targets
- Find key markets
- Determine triggers for
growth and
monetization
- Improve metrics to
higher conversion rate
and money players.
- Initiate collaboration
with external sponsors,
event organizers etc.
- First employees
- Build team
Scale user base
- Reach profitability
Financing
- Bootstrapping
- Soft loans
- Owners capital
- Seed financing - $1M
- Series A financing $5M
( Rough estimate )
ROAD MAP
We will add several important features over the next months that
will accelerate both growth and conversion.
Continuous Content creation will supply members with fun accessories,
new looks, games and environments (starts Sept 1st 2015)
Friendbase Messenger Service will place Friendbase on the map as a big
contender amongst other messenger services (release Spring 2016)
Integrated Statistics Tool will greatly support the business development
(release Winter 2015)
Subscription model to be implemented for VIP membership to increase
monetization (release Spring 2016)
Localization will greatly improve audience reach and increase the
number of downloads. (release Spring 2016)
”NEXT STEPS” PLAN
We target to raise $950.000 to enable us to build and grow the next
big thing in the world of chat and social entertainment.
KEY ACTIVITIES
KEY TARGETS
KEY COST ITEMS
> Product development
> Improve metrics
> Marketing
-
Higher content release rate
VIP subscription model
Messenger service
Integrate analytics tool
Localization
Second hand sales
Improved safety tools
- Higher conversion rate
- Increase retention through
longer lasting content
-
> Business development
> Validate revenue model
> Salaries
- Expand into Asia with new
collaborations.
- Initiate collaboration with
sponsors.
- Initiate collaboration with online
educators
- Continuous analysis to
determine purchase
patterns.
- Minimum salaries for founders.
2-3 additional staff (developer,
graphics artist and community
manager).
- Increased community management
Campaigns focused on emerging
markets (cost effective and has
strong viral potential)
Campaigns in collaboration with
strong brand partners
NEW TECHNOLOGY ROLLOUT
Keep innovating – staying ahead
Virtual Reality – A first VR mock-up has been tested to
show the capability for Friendbase VR version. Audio
streaming to be added. https://youtu.be/e4AbB4l_Wvk
Augmented Reality – Enabling users to play with their pets
on a tabletop.
Chat world for all – A chat world editor so anyone can build
their own world. Free for non profit organisations, license
fee for commercial customers. Educators and big brands get
their own world with entrance to Friendbase.
Let’s get real – Future ideas include merchandising, plush
toys, fun back-packs etc.
KEY FEATURES
Decorate your own areas and invite your friends with the built-in
creative tools.
KEY FEATURES
Friendbase offers the same great chat experience on all devices
from low-end smartphones to large screen computers.
KEY FEATURES
Challenge anyone you meet to a fun multi player game inside the
virtual world. The perfect ice breaker!
KEY FEATURES
See the real person you are connecting with. All Friendbase users
have personal profile pages.
FOR FURTHER INFORMATION, CONTACT:
Deborah B Lygonis
CEO
Tel:
Mail:
+46 708 330089
debbie@friendbase.com
SEED INVESTMENT DECK - CONFIDENTIAL