ZIPP® SPEED WEAPONRY®

Transcription

ZIPP SPEED WEAPONRY
®
®
GRAPHIC STANDARDS | 05/2013
Please note: Fonts, logos, and graphic styles are subject to change without
notice. Always request the latest graphic standards before developing
collateral that utilizes the guidelines displayed in this document.
1
GRAPHIC STANDARDS
ALL INTELLECTUAL PROPERTY RESERVED
ZIPP SPEED WEAPONRY | VERSION: 05/2013
ZIPP LOGO
The Zipp logo should appear in either
black or white, with no outline stroke.
The black logo should be used on light
backgrounds and photographs, and
white logo on dark backgrounds and
photographs.
2
GRAPHIC STANDARDS
Black
No Fill
No Fill
Minimum size for print
ZIPP LOGO USAGE
The Zipp Logo should be used across all
media types, print and digital. Letters
that compose the the Zipp logo should
all be 1 color (white or black), with no fill
in the negative spaces within letters. The
minimum size the Zipp logo should appear
in print is 1.75 inches wide by .18 inches
high.
3
0.18 in tall
1.75 in wide
GRAPHIC STANDARDS
Logo for white/light backgrounds
White
Gray
Black
Logo for black/dark backgrounds
OVAL Z LOGO USAGE
The Oval Z logo is used as an alternate logo in
situations where the Zipp Logo is already visible
in the space the Oval Z is sharing, when a mark
is needed for a space smaller than the minimum
Zipp Logo dimensions, or in situations where
there is copy that prominently conveys brand
messaging. On white/light backgrounds, the
oval is black and the Z letterform is white. On
black/dark backgrounds, the oval is white and Z
letterform is black. The crescent on the left side
of the oval always appears in gray (PMS 429).
The Oval Z logo should always contain the TM;
the TM should not be altered in size or location in
relation to the logo. One color usage of the Oval
Z logo is allowed in apparel applications (see
Logo Usage: Kit guidelines on page 14).
Minimum size for print
0.365 in tall
0.875 in wide
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GRAPHIC STANDARDS
Primary Colors:
Name:
Black
Gray / Metallic Gray
Zipp® Red
Spot Color:
-
PMS 429 / 877 Metallic
PMS 186
4 color Print:
C:
M:
Y:
K:
0*
0*
0*
100*
C:
M:
Y:
K:
0
0
0
38
C:
M:
Y:
K:
5.04
97.79
86.03
0.36
3 color Web:
R:
G:
B:
0
0
0
R:
G:
B:
171
173
176
R:
G:
B:
204
9
47
Hex:
#000000
COLOR PALETTE
There are two primary Zipp colors:
Black and Gray/Silver. The Gray color is
used in the Oval Z, and when possible
should be metallic. The spot color for
Metallic Gray (PMS 877 Metallic) or the
regular Gray (PMS 429) should always
be used in the product application.
There is one secondary color: Zipp Red.
When at all possible, use a spot color
(PMS 186) when printing the Zipp Red
color, especially when printing Zipp Red
on a black background.
5
Secondary Color:
# 999999
#cc0033
*For best results, always
confirm black ink build with
your press representative
GRAPHIC STANDARDS
Gotham Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789?.,/@&|()-_
Gotham Bold
0123456789?.,/@&|()-_
Arial Regular
0123456789?.,/@&|()-_
TYPOGRAPHY
Gotham Book is used for all print body
copy. Gotham Bold is to be used on all
print headlines and subheads.
Arial is the primary web font. Arial Regular
is used for all body copy and Arial Bold
used in headlines and subheads.
6
Arial Bold
0123456789?.,/@&|()-_
GRAPHIC STANDARDS
1080
900
unAdulTERATEd
AERodynAmIcS
Shallower wheels like the 202 and 303 have proven
that optimizing the shape of the rim can yield greater
aerodynamic gains than simply increasing its depth. But
PRINT TYPE USAGE
what happens when you combine a sophisticated rim
Gotham Bold is used in all caps in Zipp
Red for Headlines on white and on black
backgrounds in print applications.
Gotham Book is used in white for body
copy on black backgrounds, and in black
on white backgrounds. Body copy should
not be used in Zipp Red at any point.
Paragraphs in print executions are divided
by Zipp Red “|”. These should not fall at the
end or beginning of lines. Footer type size
in Zipp Red should follow white or black
type, and at 30-60% of the body copy.
shape with an ultra-deep 108mm profile? You get the
Please note: Fonts and type styles may
change without notice. Always request the
latest graphic standards before developing
collateral that utilizes the guidelines
displayed in this document.
7
phenomenal aero performance of the Zipp® 1080. | When
aerodynamics matter above all else, athletes like 70.3 star
Terenzo Bozzone and world time trial champion Fabian
Cancellara pair the 1080 front wheel with a Sub-9 or
Super-9 disc. But if you need the versatility of a spoked
wheel in back, the rear 1080 is actually more aero than
many discs. And, thanks to its toroidal profile and ABLC™
dimples, the 1080 is so stable in crosswinds that smaller
riders like Linsey Corbin and Carlos Sastre can ride it with
confidence. At 793g for the front tubular and 906g for
the rear, the 1080 is light and quick enough that even hilly
and technical courses will succumb to its all-out
aero assault.
STIll In ThE gAmE
For time trialists, triathletes, and track racers, the
venerable 900 disc still has a lot to offer. At 936g, the
tubular version remains the lightest disc in our lineup.
Its aero performance and stiff, responsive ride quality
have helped Zipp® athletes win dozens of world and
Ironman® championships, Olympic medals, and Grand
Tour stages. | The 900 Clincher provides more than
convenient tire changes and the stopping performance
of aluminum braking surfaces. With an aerodynamic
toroidal bulge similar to the Sub-9, the 900 Clincher is
both comfortable and extremely fast. In 2009, Jordan
Rapp rode the 900 Clincher to the fastest-ever bike
split at Ironman® Arizona, and then was still fresh
enough to increase his lead during the run and set an
overall course record.
Available in Tubular, Clincher, ZEDTECH ®.
Available in Tubular, Clincher, Track, PowerTap ®, 650c, Wheelchair, Handcycle, ZEDTECH ®.
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24
GRAPHIC STANDARDS
TESTIng
™
ASk BETTER quESTIonS,
gET BETTER AnSWERS.
The technology in Zipp® wheels wouldn’t be possible
without the technology in the Zipp test lab. While the
racers are putting their equipment to the test, our
engineers are constantly devising new ways to evaluate
the strengths and weaknesses of our products as well as
our competitors’.
tires. To counteract this effect, ch
too quickly for the human eye to process. Fortunately, a
themselves, our drumprototyping,
testing machine
produces
accurate,
usable data reflecting
testing,
materials,
and manufacturing.
The end
a range of riders andresult
conditions.
Like
allwait.
the custom devices in our test lab, it was
is worth
the
high-speed video camera shooting 20,000 frames per
designed and fabricated in-house to improve the real-world performance and
heat-resistant resin. This technol
second can capture every crucial detail. We pioneered
longevity of Zipp products.
Optimized aerodynamics | Wind tunnel development has always
substantially that ours are the on
that impact performance and ha
based composites supplier trave
the use of impact video analysis with the 303 wheelset
been a cornerstone of how Zipp creates the world’s fastest wheels.
European safety testing without
that dominated the cobbled Classics. Now, this technique
For our Carbon Clinchers, we had to create a new prototyping
pad options.
is making every Zipp product tougher than ever.
technology with plastic skins applied to a structural clincher rim
skeleton. It’s the only one of its kind, and it enabled us to refine rim
Optimized ride quality | With the
Superior braking | The research that helped Zipp Carbon
shapes that perfectly match the real airflow patterns created by fully
and 808 Carbon Clinchers are th
Clinchers reach a new level of braking performance
inflated clincher tires.
superior aerodynamics, handling
required a testing device unlike any other. It can simulate
rim body. Our proprietary heat-r
long, technical descents in wet, dry, hot, and cold
Performance Cork Brake Pads, an
weather conditions, and even measures the vibrations
smooth, pulsation-free stopping
Using more dirt, sand, soot, water,
encounter on the road, we’re devel
ways to protect the bearings and c
Zipp hubs without adding friction.
that a rider would feel through the shift levers and frame.
8
4
Please note: Fonts and type styles may
change without notice. Always request the
latest graphic standards before developing
collateral that utilizes the guidelines
displayed in this document.
8
Optimized materials | Heavy, con
surfaces can cause spikes in rim
a lot of abuse. But when they eventually fail, it happens
In print applications where a paragraph
header is needed, it should be in Zipp
Red, on the first line of the paragraph,
separated by a Zipp Red paragraph
break “|”.
Zipp® Carbon Clinchers have been described as the most heavily
anticipated wheels of all time. During the two-year development
Superior durability | process,
By varying
weight,
wheel
angle, and the
bumps
werider
designed
new
clincher-specific
approaches
to
Superior strength | Zipp wheels and components endure
PRINT TYPE USAGE
A nEW chApTER In SpEEd
GRAPHIC STANDARDS
WEB TYPOGRAPHY
Web headline type should be made into a graphic
to use a Zipp Red, Gotham Bold, all caps headline.
The body type is Arial Regular. Subheads or callto-actions like “LEARN MORE” should be graphics
in order to used the Gotham Bold type.
Body type color when on white or light gray
backgrounds is #444444. Subheads on light or
white backgrounds are black #000000, unless
the subhead is integrated into the paragraph, in
which case use a Bold typeface in #444444 color.
9
GRAPHIC STANDARDS
White
Black
Arched logo for 808 wheel decal
(specs differ for each product)
LOGO APPLICATION: WHEELS
The Zipp Logo is used in all wheel applications.
Colors used can differ, but the standard
configuration is white letterforms with a black
stroke outline. The Logo is given a custom arc for
each wheel, in order to fill the sidewall space.
10
GRAPHIC STANDARDS
Primary logo on light background:
Secondary logo on light background:
Primary logo on dark background:
Print ad example
The sTarT of a new TradiTion
With every product release, Zipp’s reputation is on the line. This cyclocross season, the new Service Course
and Service Course SL collections of aluminum bars, stems, and seatposts measured up to our highest
standards. | Over months of grueling racing and training, Tim Johnson and the dominant Cannondale prepared by
Cyclocrossworld.com team redefined performance on the U.S. circuit. And Zipp Service Course SL components
and 303 Cyclocross wheelsets were with them over every barrier and across every finish line. | Using advanced
materials and the strictest precision controls, Service Course brings classic designs to new levels of comfort,
reliability, performance, and fit – for every ride and every rider.
SERVICE COURSE® LOGO USAGE
Product Logo Example:
Service Course Stem
Photo: Wil Matthews
The Service Course primary logo appears on
collateral featuring the Service Course category
of products. The logo color is Zipp Red (PMS
186). The secondary logo can be used in product
applications where the subhead (BARS | STEMS
| SEATPOSTS) shouldn’t appear, and in print
applications where the subhead would be too
small to be legible (see minimum size specs).
Minimum size (primary)
Minimum size (secondary)
0.217
in tall
0.326
in tall
0.916 in wide
11
0.75 in wide
GRAPHIC STANDARDS
1.800.472.3972 | zipp.com
PRODUCT LOGO USAGE
0.625 in tall
Minimum size
0.5 in wide
Print ad example
Logo in Zipp Red
Photo: Eric Wynn
FIRECREST® LOGO USAGE
The Firecrest Logo is used in Zipp Red and no
smaller than 0.625 in tall in print. By approval,
the Firecrest logo can be used in black (on light
backgrounds) and white (on dark backgrounds),
and gray in certain appplications. The Firecrest
Logo height should be between 180%-210% of the
Zipp logo height used in the same media space.
Chris McCormack rides the 808 Firecrest
wheelset, Zipp Tangente Tubulars, and
SRAM RED components
AD EXAMPLE
HIT THE GROUND RUNNING.
We launched the new 808 Firecrest at Kona, and Chris McCormack took full advantage. Out on the
Queen K, his 808s with Zipp Tangente tubulars were the fastest, most efficient, best handling wheels
on the road. And in the marathon’s final mile, he had enough left in the tank to win one of the most
dramatic duels in triathlon history. | Not only is Firecrest more aerodynamic than any other rim design,
its distinctive wide profile also improves handling in crosswinds, wheel strength, and overall ride
quality. It only took one shot for Macca to prove that it’s simply a better wheel in every way. | But that
victory wasn’t the only one for Zipp this year. Mirinda Carfrae won on ZEDTECH 4s and Karin Thuerig
Note: The Firecrest Logo is ONLY to be used
when showing/talking about the 202, 303, 404,
and 808 wheels utilizing the Firecrest rim shape.
12
Black logo on light
background
White logo on
dark background
set a bike course record with a 303/404 setup. Zipp once again dominated the Kona Bike Count with
nearly 60% of all aero wheels. Clearly, superior technology makes a difference for every athlete.
Firecrest 808 available in Tubular, Carbon Clincher, ZEDTECH ®.
Zipp Tangente Tires available in Tubular & Clincher 21mm & 23mm.
GRAPHIC STANDARDS
| zipp.com
Carbon Clincher logo on white
Carbon Clincher ‘bug’ logo
Carbon Clincher logo on black
1-color logo on white
Carbon Clincher logo on gray/silver
1-color logo on black
CARBON CLINCHER LOGO USAGE
The Carbon Clincher logo is composed of two
colors (or one depending on printing application)
that can change based on the background upon
which the logo appears. The ‘bug’ version of
the Carbon Clincher logo consists only of the
interlocking C’s, and is used in wheel applications
where spelling out the full name isn’t possible due
to space constraints.
Minimum size
0.26 in tall
1.22 in wide
13
GRAPHIC STANDARDS
Minimum size
(screen print)
Minimum size (screen print)
0.20 in tall
0.35 in tall
LOGO USAGE: KIT
The Zipp Logo and Oval Z Logo should be used
in all apparel applications. Minimum logo size for
apparel is 2 in wide for screen printing and 3 in
wide for embroidery. Minimum Oval Z logo size
for apparel is .86 in wide for screen printing and
1.29 in wide for embroidery.
2 in wide
.86 in wide
Minimum size (embroidery)
0.30
in tall
Minimum size
(embroidery)
0.52
in tall
3 in wide
1.29 in wide
14
GRAPHIC STANDARDS
FOR LOGO DOWNLOADS:
Visit http://zipp.com/media (username: zippmedia / password: pr3ss)
PLEASE:
Do
Do
Do
Do
not
not
not
not
use our logos without the written permission from Zipp.
alter or change the Zipp logos in any way.
share the logo without Zipp’s permission.
sell product with Zipp’s logo on it with out Zipp’s consent.
For design and logo requests, please contact:
Declan Doyle | Designer
ddoyle@zipp.com
317.522.2378
For all other inquiries, please contact:
Andy Paskins | Marketing Manager
andyp@zipp.com
317.522.2320
TRADEMARKS QUICK REFERENCE GUIDE:
TRADEMARK
ZIPP (word)
ZIPP (logo)
SPEED WEAPONRY (word)
ZEDTECH (word)
FIRECREST (word)
FIRECREST (logo)
SERVICE COURSE (word) ABLC (word)
CARBON BRIDGE (word) VCLC (word)
SYMBOL
®
®
®
®
®
®
®
™
™
™
Copyright notice:
Copyright © 2013 Compositech, Inc.
Property of:
Zipp Speed Weaponry
5315 Walt Place
Indianapolis, IN 46254-5797 USA
Provided by Hammerquist Studios, LLC. 2013
15
GRAPHIC STANDARDS

ZIPP® SPEED WEAPONRY®

Transcription

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