2014MEDIA KIT - Walmart Live Better

O
PEARL
AWARDS
M
CUSTOM
CONTENT
COUNCIL
B ES
T
ER
IN
3W N
201
2014 MEDIA KIT
IN C U ST
Fêtes 2013
VIVREMIEUXWALMART
.CA
New Year 2014
WALMARTLIVEBETTER.CA
GET MORE FOR YOUR FAMILY
5 easy
pizzas
to make
at home,
p. 41
OUR 2013
MOM OF THE
YEAR GETS
A NEW LOOK
SLIMMER
DINNER
LIGHTENED
UP COMFORT
FOODS
,
hello
new year
goodbye
clutter
home organization
how-tos, p. 53
get
healthy
fitness goals you can
really accomplish
download the free
Tablet Edition
for iPad & Windows 8 at
WalmartLiveBetter.ca/tablet
Valentine’s Day treats | Snow removal tips
Jeans for your body type | Winter hand care
NEW YEAR 2014
guide
JOUETS!
34 IDÉES GÉNIALES
POUR LES ENFAN
TS !
3 variantes de biscuits
en pain d'épice !
recettes en p. 35
vive
looks
beauté
tout pour
briller
exclusif !
Maman
de l’année
fêtes !
Les recettes
des 8
finalistes
les
miam ! des
BISCUITS
maıs
on
(ou pas – personne
ne le saura !)
29
édition pour
tablette
DISPONIBLE
DANS
l’App Store
recettes facil pour
recevoir sanses
stresser
Party pyjama | Prendr
e soin de Pitou et Minou
en hiver | Le premier
Noël de bébé
Holiday/Fêtes 2013
Fall 2013
Spring 2013
WALMARTLIVEBETTER.CA
GET MORE FOR YOUR FAMILY
GET YOUR
GARDEN
READY
Secret cheat:
Start with a
cake mix!
(starting
at just $2!)
Kids’ tees,
shorts, and
skirts, all
under
$10
LET'S
STROLL
Great gear
for babies
on the go
Bright 30+
+
Ideas
SPRING
RECIPES YOU CAN
COOK TONIGHT!
Help for your family’s
allergies + Spring cleaning guide
+ Fashion & beauty for real life
Back to School 2013
Summer 2013
Spring 2013
LETTER FROM THE
editor
At Walmart Live Better and Vivre mieux Walmart, our brand promise is right in
our name. And we deliver on that promise in every issue, with budget-friendly
recipes, on-trend beauty and fashion looks, along with home decor and family
health news – tools that help Canadian families make the most of every Walmart
shopping experience so they save money and truly live better.
We’re connected to noted authorities on all of the topics that matter to moms,
package their best advice inside the over 1 million copies of each issue, and offer
it up free in Walmart Supercentres across Canada. Print copies are snapped up
quickly, but those who miss the magazine in stores can access the same great
content (and more) in our tablet editions and on our websites. What’s more, our
responsive site design means that moms who choose to log on from their mobile
devices will still have the experience of our gorgeous photography and friendly,
accessible tone.
In focus groups, moms who shop at Walmart said they’d gladly pay full newsstand
prices for Walmart Live Better and Vivre mieux Walmart. When they discovered
they could get such a high quality magazine for free – they were delightfully
surprised. More importantly, they felt valued, rewarded and empowered.
What better audience for your
product than fully-engaged moms,
made to feel special while shopping
at Canada’s favourite retailer?
1.1 million
circulation in
Walmart Supercentres
in English Canada
162,500
circulation in
Walmart Supercentres
in Quebec Canada
available across
4 platforms
magazine
website
tablet
Sandra E. Martin,
Editor-In-Chief
mobile
what moms are saying about
Walmart Live Better
Walmart customers know the value of a dollar and depend on Walmart to
consistently deliver the lowest prices. Walmart Live Better and
Vivre mieux Walmart boost the payoff for these smart shoppers. The
guarantee of great prices, plus the magazine’s budget-friendly recipes,
practical home and family advice, and fashion and beauty looks they can
achieve using products they’ve shopped for in store, are a
winning combination.
“Impressive recipes in the
new Live Better magazine!
Well done.” Shalini, via Twitter
“I read the entire #wlbmag
last night cover to cover.
Great work!”
Jen, via Twitter
“I am so impressed with
your magazine. The first
issue I picked up I was
expecting it to be all about
Walmart! Was I wrong! I
am currently reading the
Back to School edition and
I am loving the recipes in it!
The great thing about the
magazine is the fact that
it comes from Walmart...
I know that when I go
shopping for supplies to
make these recipes I can
find everything in my
favourite store! Thank you
and keep up the great work!”
Kim, via email
“I’ve never bothered to
do this before... but I
just wanted to take a
quick minute to applaud
your latest issue
(Back to School 2013) of
Live Better magazine. This
is the first time I’ve picked
one up & I was more than
impressed. The content
was well researched and
put together… I’ll be sure to
watch for the next issue now
that I’ve been so pleasantly
surprised!” Stephanie, via email
Ranked
1
#
retailer for
helping moms
stay on budget *
84%
of Canadian moms
shop at Walmart ⁺
The average
Walmart shopper
made
17.4x
shopping trips
to Walmart
in the past year **
“I just wanted to let you
know that I really enjoy the
magazine that Walmart has
put out. It is an excellent
resource and I look forward
to each issue.” Jill, via email
“LOVED the
@WalmartCanada
Live Better mag. All the tuna
recipes were def my fave
article. Can’t wait for
next issue!”
Sarah Lynn, via Twitter
28 million⁺⁺
monthly shoppers 8 million+
customers
visit Walmart
each week ⁺⁺
Sources:
* Momdex October 2012, n=2008
+ PMB Spring 2013, English and French women 18+
with children at home under 18
** Nielsen Homescan 52W to August 24, 2013
++ Walmart Canada Customer Counts
Multi-Platform solutions
Connect with millions of Canadian moms from coast to coast, in English and French, across integrated print,
digital and social media platforms.
print edition
Tablet Edition
website
e-Newsletter
E-Blasts
social media
•English: 1.1 million copies, 9x per year
•French: 162,500 copies, 8x per year
•Exclusive, free distribution in all
Walmart Supercentres
•Weekly e-newsletters with original
content and links to our English and
French websites
•The complete print editions
(English and French) plus enhanced
content and e-commerce links to
Walmart.ca, available free for iPad
in the iTunes App Store. The English
edition is also available on Windows 8
•Available monthly and centered
around a single advertiser’s message
•Exciting and original web-exclusive
content for both the responsive
English and French sites, updated
daily, with e-commerce links
to Walmart.ca
•Linked directly from the
Walmart.ca homepage
•Facebook: WalmartLiveBetter.ca
content is regularly shared with
Walmart Canada's 800,000+
Facebook fans
•On Twitter: leveraging editor-in-chief
Sandra Martin’s ever-growing following
(@sandraemartin) and sharing
content via Walmart Canada’s official
account (@WalmartCanada)
•Pinterest: boards showcase
original WalmartLiveBetter.ca and
VivremieuxWalmart.ca
Live Better/Vivre mieux photography
and content
2014 editorial themes
NEW YEAR
Kick off the new year with real-life tips for making it the
best ever. Plus:
Food: Recipe rehab light and healthy takes on your
family’s favourite comfort foods
Home: De-clutter and organize your space
Beauty: Walmart’s 2013 Mom of the Year gets
a makeover
Health: Creating health and fitness goals you can really
stick with
March
Take control of your family’s finances with our mealplanning guide and income-tax filing advice. Get pro tips
for painting your home’s interior, and ending your laundry
headaches.
Food: Kids’ lunches
Home: Spring cleaning how-tos
Baby: Nursing and bottle-feeding Q&A
Moms: Spring hair and makeup trends for real life
April
Celebrate Easter with fabulous food and entertaining
ideas. Get your lawn egg-hunt ready with our gardening
gear guide, plus tips on garden care and outdoor decor.
Health: Manage seasonal allergies and learn about oral
care for the whole family
Kids: Cute hairstyles you can do at home, plus bikes for
the littlest to the biggest in your brood
Moms: Celebrate the special women in your life with
Mother’s Day gifts, and get in on Walmart’s 2014 Mom of
the Year celebration
May
Time to reclaim the outdoors in earnest! Plan your
family’s next camping trip with our easy cook-it-upoutdoors recipes, plus gear and how-tos. And for
that first plunge into the lake or pool: swimwear for
everybody. (Psst: don’t forget Father’s Day!)
Food: Be the star of your next bake sale or potluck with
these no-fail treats
Kids: How to baby-proof your home
Health: Managing tummy troubles
June
It’s barbecue season! Gear up with a new grill, then get
cooking with awesome, block-party-worthy recipes.
Kids: Summer fun in your own backyard with swing sets
and play structures
Home: Organize your garage
Health: Summer skin guide
Moms: Wilt-proof hair and makeup
BACK TO SCHOOL
With back to school around the corner, we help moms
prep with lunch solutions and the latest in kids’ clothing.
Food: Battle the weeknight rush with quick and easy
dinner recipes
Health: Bladder issues
Home: Dorm room decor ideas, plus tips on helping your
teen transition to living away from home
September
Plan for cooler weather with cozy fall fashion and home
decor ideas.
Food: Easy Thanksgiving feast
Kids: The 411 on getting your child started in hockey
(when, how, what gear is needed, how much will all of it
cost)
Beauty: Pro manicurists’ tips for great looking nails at
home
October
Halloween headquarters! Find everything you need to
celebrate the spooky season, from outdoor decor to
costumes and treats.
Food: Oktoberfest menu
Health: When your child is a picky eater
Fashion: Outerwear and boots
Holiday
Celebrating is easy with our Christmas recipes,
entertaining advice and Toy Guide.
Food: Holiday baking and cookie exchange
Health: How to de-stress
Beauty: Look great at every holiday occasion in your
calendar
Vive la différence! Exclusively for Quebec moms, Vivre mieux Walmart is specially curated
for the French Canadian market, featuring:
• exclusive recipes you won’t find the in the English edition
• advice from Quebec-based experts on nutrition, health & beauty, decor and fashion
• makeovers that treat real moms from across Quebec to a new hairstyle, makeup and wardrobe
in every issue
Food
From rushed
weeknight dinners to
special holiday gatherings –
Walmart Live Better/
Vivre mieux Walmart
delivers delicious, yet easy
recipes for every occasion.
We promise readers can
shop for all the ingredients
at Walmart Supercentres.
Walmart is
Canada’s
fastest
growing food
retailer and
most-visited
store for:
home goods
health &
beauty items
apparel
electronics
entertainment
products
groceries *
44%
of female
principal grocery
shoppers buy
groceries at
Walmart ⁺
Sources:
* MaPs Imagetrak
+ PMB Spring 2013, English and French Women
18+/PGS
Home
& Life
These pages are packed
with products and pro tips
for tackling everything from
everyday cleaning and
storage, to home decor,
organization, crafts and
entertaining. Seasonal
celebrations receive
special attention.
36%
of Walmart Moms
bought
appliances/
durables
in past year *
67%
of Walmart Moms
bought home
accessories
in past year ⁺
68%
of Walmart Moms
bought
toys and games
in past year ⁺
Sources:
* MaPs Imagetrak
+ PMB Spring 2013, English and French Women
18+ with Kids under 18
Health
Trusted advice from
health professionals, plus
products and tips for
dealing with scratches
and scrapes, seasonal
allergies, potty training,
tummy troubles and more.
Beauty
Each issue delivers
the latest beauty trends,
and how to interpret them,
with easy directions from
professional hair stylists
and makeup artists.
Readers will always be able
to find the featured tools
and products at their local
Walmart Supercentres.
more than
1 in 3
shoppers bought
their skincare
or makeup
at Walmart
in past month *
46%
of Walmart Moms
personally use
vitamins,
minerals, herbal
supplements ⁺
73%
of Walmart Moms
used mascara
or lip colour
in past month ⁺
Sources:
* PMB Spring 2013, English and French
Women 18+
who shop at Walmart
+ PMB Spring 2013 English Women 18+
with Kids
Fashion
“Looks great – and
I can afford it!” clothing
and style ideas for the
whole family.
76%
of moms bought
clothing/
footwear
at Walmart
in past year *
92%
of Walmart Moms
bought
Women's clothing
in past year ⁺
50%
of Walmart Moms
bought
Men's clothing
in past year ⁺
Sources:
* PMB Spring 2013, English and French
Women 18+
with children at home under 18
+ PMB Spring 2013 English Women 18+
with Kids
PROMOTIONS
Each issue of Walmart Live Better/Vivre Mieux Walmart and their interactive iPad editions offer singlesponsor opportunities to showcase products in a contextually relevant environment that supports and
reinforces brand messaging. Labelled as Live Better/Vivre mieux Promotion (not “Advertisement”),
these innovative and guaranteed placement options can be custom-tailored for any advertiser, and will
be closely aligned in style and content to the rest of the magazine. All promotions are available as single
or multiple pages and can be extended to WalmartLiveBetter.ca/VivremieuxWalmart.ca.
Start With...
This promotion, integrated
seamlessly into our Food
pages, showcases a single food
product and offers a variety
of easy and inspiring ideas
for using it in family recipes.
Each issue offers one product
placement opportunity in a
clean, modern info-graphic
style feature.
Do One Thing
Walmart moms love easy,
inexpensive ways to refresh
their home and garden decor.
Advertisers can spotlight a
specific product, with stepby- step directions on how to
do one affordable thing – like
adding a storage solution to a
cluttered room – to achieve
dramatic results.
Try This At
Home
From DIY hair colour to nail
polish trends to makeup
application, this step-by-step
beauty promotion takes the
fear factor out of new products
mom may be outsourcing at the
salon - and helps advertisers
foster a relationship of trust
with our readers.
Shared Promo
This “shared” Walmart Live Better/
Vivre mieux Walmart Promotion
allows up to 4 advertisers to
participate around a shared
theme. Each quarter-page section
showcases one product’s features
and benefits.
Promotion
Promotion
WALMART LIVE BETTER
circulation 1.1 million
NET RATES
2014
Publishing Calendar
(Dates subject to change)
Issue
Impact
Space Close
Material Close
January 20
November 28
December 5
March 3
December 16
December 18
April
April 7
January 31
February 6
May
May 12
March 10
March 14
June
June 16
April 8
April 14
Back to School
July 28
May 30
June 5
September 8
June 23
June 27
October
October 7
August 1
August 8
Holiday
November 17
September 8
September 12
New Year*
March
September
*January 2014 issues circulation ONE MILLION - 2013 rates apply
2014
Print Rates
Frequency
(Prices NET, subject to change)
1
2
3
4
5
6
7
8
9
Full Page
$29,700
$28,809
$27,945
$27,106
$26,293
$25,504
$24,739
$23,997
$23,277
Double Page
Spread
$53,460
$51,856
$50,301
$48,791
$47,328
$45,908
$44,531
$43,195
$41,899
*1/3 Page (V)
$15,444
$14,981
$14,531
$14,095
$13,672
$13,262
$12,864
$12,478
$12,104
*1/2 Page (H)
$22,275
$21,607
$20,959
$20,330
$19,720
$19,128
$18,554
$17,998
$17,458
* Fractional ads are subject to availability
All covers (IFC, OBC, and IBC) and premium positions will include an extra 25% on page rate
LiveBetter Promotion: Creative development cost to create ad = $5,500 net per page (note: does not include cost for photoshoot)
Print
Rates — Regional
(Prices NET, subject to change)
2014
Ontario: $22,590 — Eastern: $24,075 — Western: $16,650
Tablet Rates
Tablet editions of both Walmart Live Better and Vivre mieux Walmart are free for readers to download. For
tablet ad rates, please contact your Walmart Live Better/Vivre mieux Walmart account manager.
2014
$
Digital Rates
(Prices NET, subject to change)
Standard ad units (BB, LB)
$26 CPM
E-newsletter (1 unit)
$40 CPM
E-Blast
$150 CPM
2014
Dollar Volume Discounts
$500,000
5%
$750,000
10%
$1,250,000
15%
$2,000,000
30%
Dollar Volume Discount will be applied in
addition to earned frequency discounts.
Contact Basmatee Shah, Advertising Director at (416) 764-2846, Basmatee.Shah@rci.rogers.com
VIVRE MIEUX WALMART
circulation 162,500
NET RATES
2014
Publishing Calendar
(Dates subject to change)
Issue
Impact
Space Close
Material Close
March 3
December 16
December 18
April
April 7
January 31
February 6
May
May 12
March 10
March 14
June
June 16
April 8
April 14
August
July 28
May 30
June 5
September 8
June 23
June 27
October
October 7
August 1
August 8
Holiday
November 17
September 8
September 12
March
September
2014
Print Rates
Frequency
(Prices NET, subject to change)
1
2
3
4
5
6
7
8
Full Page
$10,250
$9,943
$9,644
$9,355
$9,074
$8,802
$8,538
$8,282
Double Page
Spread
$18,450
$17,897
$17,360
$16,839
$16,334
$15,844
$15,368
$14,907
*1/3 Page (V)
$5,330
$5,170
$5,015
$4,865
$4,719
$4,577
$4,440
$4,307
*1/2 Page (H)
$7,688
$7,457
$7,233
$7,016
$6,806
$6,602
$6,403
$6,211
* Fractional ads are subject to availability
All covers (IFC, OBC, and IBC) and premium positions will include an extra 25% on page rate
LiveBetter Promotion: Creative development cost to create ad = $4,500 net per page (note: does not include cost for photoshoot)
French adaptation from English Live Better Promotion to French = $1,500 net per page
2014
Tablet Rates
(Prices NET, subject to change)
Tablet editions of both Walmart Live Better and Vivre mieux Walmart are free for readers to download. For
tablet ad rates, please contact your Walmart Live Better/Vivre mieux Walmart account manager.
2014
$
Digital Rates
(Prices NET, subject to change)
Standard ad units (BB, LB)
$26 CPM
E-newsletter (1 unit)
$40 CPM
E-Blast
$150 CPM
2014
Dollar Volume Discounts
$500,000
5%
$750,000
10%
$1,250,000
15%
$2,000,000
30%
Dollar Volume Discount will be applied in
addition to earned frequency discounts.
Contact Basmatee Shah, Advertising Director at (416) 764-2846, Basmatee.Shah@rci.rogers.com
Advertising Information and Specifications - Print & Tablet
PRINT BLEED ADS:
PRINT NON-BLEED ADS:
BUILD DOCUMENTS TO LIVE AREA
BUILD DOCUMENTS TO TRIM SIZE. ADD .125” BLEED BEYOND TRIM ON ALL
SIDES. LIVE AREA IS .25” IN FROM ALL SIDES.
Double Page Spread
15.75”
x
10.75”
15.75” x 10.75” (live area is .25” in from all sides)
Full Page
7.875”
x
10.75”
7.875” x 10.75” (live area is .25” in from all sides)
1/2 Page Vertical
3.875”
x
10.75”
3.375”x10.25”
1/2 Page Horizontal
7.875”
x
5.375”
7.375”x4.875”
2.75”
x
10.75”
2.25”x10.25”
7.875”
x
3.5625”
7.375”x3.0625”
1/3 Page Vertical
1/3 Page Horizontal
TABLET ADS:
Full Page Ad
768 x 1024
PRINT NOTE: All content not intended to trim must be
kept a minimum of .25” from outside trim edges and
include .25” gutter allowance for spreads. Publisher
is NOT responsible for the alignment of content
running through the gutter on spreads or on single pages
adjacent to inserts. Running content through the gutter
is STRONGLY discouraged, as folding and trimming are
subject to variation.
TABLET NOTE: Ideally, advertisers will provide full-size,
uncompressed files, vector pdf files. Wherever possible,
all graphics and content should be left as vectors and
not rasterized images. Please consider readability of
all text. Body text on the iPad needs to be significantly
larger than in print. (e.g. 8 point in print translates to
14-18 point on the iPad).
Supply all files in a zipped
folder through Ad Direct at:
https://addirect.sendmyad.com/
Please provide a thumbnail image in .png format.
PRODUCTION PROCESS
Printing: High speed, web offset lithography at resolution of 300dpi/150lpi
Binding: Perfect bound Magazine Trim Size: 7.875" x 10.75"
TM
Upload.Check.Send
SUPPLIED ADVERTISING MATERIALS
PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at
addirect.sendmyad.com. For information regarding Magazines Canada specification refer to magazinescanada.
ca/advertising/production/dmacs_specifications or visit Rogers Digital Ads at rogersdigitalads.com/ for details.
Rogers Publishing does not accept responsibility for material content or colour trapping.
Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction. Walmart
Magazine is not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type. The ad
MUST be uploaded as a press-ready PDF file. Information on creating a proper PDF file is available on the Magazines
Canada website magazinescanada.ca/advertising/production/tools/pdftips. Keep all colours CMYK. Do not use
spot colours or RGB art. Keep any black/grey type as one colour black (no four colour black text).
Advertising Information and Specifications - Online
AD UNIT:
DIMENSIONS:
Leaderboard - Static
728 x 90 pixels Leaderboard - Expandable
728 x 90 pixels (expands to 728 x 360 pixels)
Big Box - Static
300 x 250 pixels Big Box - Expandable
300 x 250 pixels (expands to 600 x 250 pixels)
Billboard - Static/Animated
300x600 pixels
Contact Basmatee Shah, Advertising Director at (416) 764-2846, Basmatee.Shah@rci.rogers.com
2014 General Terms and Conditions
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hereof ), the then current rate card of the publication(s) to which the insertion order
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deemed authorized for all purposes relating to the Agreement.
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changes shall be made at least 30 days in advance of the closing date of the first
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Goods and Services Tax (GST ), Harmonized Sales Tax (HST ) and a Quebec Sales
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in which they are earned. Rebates resulting from any and all earned advertiser
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relieve Advertiser or Agency of the obligation to pay for the advertising.
(e) Publisher shall not be obligated to return any advertising material.
(f ) Any advertising published in Publication may, in Publisher’s discretion, be
published and archived by Publisher or anyone authorized by Publisher, as many
times as Publisher and those authorized by Publisher wish, in and on any product,
media and archive (including anything in print, electronic or other form).
Warranties, Indemnities, Limitations
(a) Advertiser and Agency shall be jointly and severally liable for all content
(including text, representation and illustrations) of any advertising printed.
Advertiser and Agency shall jointly and severally indemnify Publisher, its affiliates
and their respective officers, directors, employees, contractors and agents against
any and all liability and costs including any legal fees arising from a breach of this
Agreement and/or resulting from the publication of the advertising materials
including , without limitation, defamation, illegal competition or trade practice,
infringement of trademark, trade name, or copyrights, and violation of rights of
privacy, property or contract.
(b) Publisher shall not be responsible for errors or omissions in any advertising
materials provided by Advertiser or Agency (including errors in key numbers) or for
changes made to such advertising after the applicable closing date.
(c) Advertiser and Agency agree that Publication shall be under no liability for the
failure, for any reason, to publish any advertising or circulate any issue
of Publication.
General
(a) If Agency has entered this Agreement on behalf of Advertiser, Agency confirms
that Advertiser has been provided with a copy of the terms hereof.
(b) This Agreement constitutes the entire agreement between the parties with
respect to its subject matter and supersedes all prior agreements and
understandings relating to the subject matter. No changes to this Agreement shall
be effective unless made in writing and signed by the party sought to be bound.
(c) For clarity, Publisher shall not be bound by any conditions, printed or otherwise,
appearing on Advertiser or Agency contracts, orders or instructions which conflict
with, vary or add to these terms and conditions.
(d) Neither Advertiser nor Agency may assign any rights or obligations under this
Agreement.
(e) Advertiser and Agency agree not to make promotional or merchandising
reference to Publication in any way without the prior written permission of
Publisher in each instance.
(f ) No provision of this Agreement shall be deemed waived by a course of conduct
unless such waiver is in writing signed by all parties and stating specifically that it is
intended to modify this Agreement.
( g ) This Agreement is governed by and construed in accordance with the laws
of the Province of Ontario and the federal laws of Canada applicable therein. Any
proceeding relating to the subject matter of this Agreement shall be within the
exclusive jurisdiction of the courts of the Province of Ontario.
Christopher Loudon, Publisher
at (416) 764 - 1393, Christopher.Loudon@rci.rogers.com
Basmatee Shah, Advertising Director
at (416) 764 - 2846, Basmatee.Shah@rci.rogers.com
Sandra Martin, Editor-In-Chief
at (416) 764 - 1391, Sandra.Martin@rci.rogers.com