Entrepreneurs – Agents of Change
Transcription
Entrepreneurs – Agents of Change
St. Gallen Symposium 2010 Entrepreneurs – Agents of Change Programme 40th St. Gallen Symposium University of St. Gallen, Switzerland 6–7 May 2010 40 1 2 Editorial On the occasion of its 40th anniversary, the St. Gallen Symposium addresses a topic of particular importance: “Entrepreneurs – Agents of Change”, a subject that has consistently pervaded the history of the International Students’ Committee (ISC). Entrepreneurial cogitation is the fundamental principle which defines our student initiative, an initiative which has been in existence now for 40 years. The first part of this brochure offers you a thematic insight into the subject addressed at the 40th St. Gallen Symposium, an issue subdivided into four main topics. Differentiated comments and statements from speakers at the anniversary symposium offer a broad thematic glimpse of the topics addressed and provide a foretaste of the dialogue and contentious content of the symposium. The second half of this brochure contains a detailed programme which, through its revised structure, primarily reflects the ideas underlying this dialogue as the central element. We would, at this point, like to express our heartfelt thanks to our numerous patrons and partners both at home and abroad. The 40-year-old success story of the St. Gallen Symposium would never have been possible without their faithful intellectual and material support and commitment. On behalf of the 40th International Students’ Committee (ISC), we would like to wish you a fascinating and exciting read, and we look forward to welcoming you to St. Gallen in May. Content Entrepreneurs – Agents of Change Cluster A: How I did it – the background story Cluster B: The push from below Cluster C: Fields of opportunities Cluster D: Entrepreneurial environment Topic Leaders Leaders of Tomorrow Programme 6–7 May 2010 Thursday, 6 May 2010 Friday, 7 May 2010 Background Sessions General Information International Students’ Committee (ISC) St. Gallen Foundation for International Studies Head of the Organising Committee 2009/10 Circle of Benefactors Donators Media Channel 40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 17 Programme Nicole Fässler Maximilian Jellinek Can Schnigula For further information please refer to our website www.stgallen-symposium.org and its Media Channel. 3 29 3 Entrepreneurs – Agents of Change Entrepreneurs – Agents of Change innovation and the strength to make changes are rare qualities indeed. Can entrepreneurial thinking and action therefore put forward ideas that will alleviate the economic and social distortions of recent years? There is a lot to be said for this, since an ability to adapt to new economic circumstances and living conditions is a distinguishing feature at the heart of all entrepreneurial dealings. Frequently, entrepreneurs are strong personalities with unconventional life histories who have an infallible feel for radical change. Also, a generation of entrepreneurs is beginning to emerge who is especially open to fresh ideas and new solutions, and who is also on the look out for opportunities beyond the more obvious fields of economic activity. And finally, entrepreneurial thinking, while shaking existing political and social structures, is in turn being challenged by that same political and social system to adapt and change. Speaking of “the entrepreneur” is always tricky, as there is no clear-cut definition. One way of approaching this problem is to ask entrepreneurs themselves what they think entrepreneurship is all about. Let us hear first from the serial entrepreneur Morten Lund (DK) who covers this year’s topic in a most comprehensive way. He is young, he is famous for having co-founded the VoIP service Skype, he learnt the ups and downs of entrepreneurship the hard way and he is realistic about the outcome of entrepreneurial endeavours – even those of the St. Gallen Symposium. Entrepreneurs – Agents of Change Entrepreneurs play a key role in all economies around the world – as innovators, as leaders and as the embodiment of a society’s values and ambitions. It therefore comes as no surprise that, in times of crisis, major hopes are pinned on them to guide the economy out of troubled waters. The rights or wrongs of this are open to debate. In advance of the St. Gallen Symposium, let us have a look at the general outline of this year’s topic and get warmed up for the “3 Days in May”. 40 th ST. GALLEN SYMPOSIUM Morten Lund, there are a lot of investment opportunities out there right now. You, as an entrepreneur, must enjoy yourself a lot. I am bankrupt at the moment, so I cannot do a lot, but then, on the other hand, I can help other peoFor the 40th anniversary, the St. Gallen Symposium ple start mind-blowing businesses. In a downturn will take up a theme that in many respects has point- like this, most entrepreneurs move in the opposite ed the way throughout its history. “Entrepreneurs – direction to the cycle. When everything collapsed Agents of Change” is not just a theme that has been two years ago, a lot of people tried to invest in specially chosen for the year 2010. Entrepreneur- start-ups they did not know anything about. ship has been at the heart of the St. Gallen Symposium from the outset: as an enterprising ini- How this? tiative run by the students and backed by a network The clever guys, they cashed in two and a half years of entrepreneurial figures from the business, aca- ago and they are now buying up like crazy from all demic and political spheres, the St. Gallen Sympo- the bankrupt guys like me. For real start-ups, like sium is concerned with the basic issues of today’s what I have been doing in technology, this time economic and social order. is, of course, amazing. The reason is that this techIn this context, the entrepreneur has a special nology is now mature. Both from the consumer role to play. A drive to innovate and a permanent side, as people are using computers all the time search for new opportunities and markets makes and they buy a lot online, and from the technolthe entrepreneur one of the most dynamic ele- ogy side, where it has become so easy to develop ments within a social system. In an era marked by a website or a web service or to rent servers. For insecurity and anxiety, the entrepreneur’s drive, instance, you have the world’s biggest infrastruc- 6–7 MAY 2010 4 5 Entrepreneurs – Agents of Change Entrepreneurs – Agents of Change 6 to break through or to find the right people or to chose the right strategy or to find the first client and adapt all of those things as you go along. You always have to acknowledge luck as part of your entrepreneurial success. ture at Amazon which you can just tap into with no set-up fee. So those two components, the e-side and the consumer side, work now and the developers and infrastructure are amazing, and then combine this with the fact that you can actually «It is the entrepreneur who has the capital to get the idea off the piece of paper and into sales.» line. I am facilitating a catapult. The best you can do now is to launch start-ups with good people, but you do have to have simply amazing, crazy, smart, good, cool, nice people, because these kinds of people can challenge SAP in one of their niches. But they have to be amazingly smart, hard working, into their stuff and vibrant. And they have to complement each other perfectly. Then, with added luck, it is possible. What are the ingredients of entrepreneurial success? Entrepreneurs are executing a vision and turning it into reality. You need a lot of skills in that process – accounting skills, sales skills, people skills, science skills, presentation skills and so on. The entrepreneur closes his eyes and lowers his hands, What is your part in this game? Imagine how we would have gone to the cattle then uses all he has himself and reaches out to the market a hundred years ago and seen that perfect world for the best of the competences to make it cow that gives milk, delivers some good babies and happen. He has to be smart and trustworthy and lots of meat you can eat. These are all the processes socially strong enough to make his thing take off. in the game in which I have been for over 15 years, How many times have you drawn your small ideas creating companies, and through trial and error, finding those perfect cows that actually deliver. «There will be another two hundred And now, the technology and the people who want start-ups, some in the same market to buy and use it have combined in a way that suits as you, so you also have to be lucky someone like me perfectly. And that is, of course, a dream. to break through.» get developers because they have been fired and are much more realistic salary price-wise – that is all together probably the biggest opportunity in technology history. Is it the right time for entrepreneurs? Are they agents of change? An agent of change for me is more somebody who is standing outside and wants to label people like me. But it is impossible to put a label on me. I am not a consultant, I am not an investor, I am not even an entrepreneur, I am many things in one. on a piece of paper for your friend but they never became reality. It is the entrepreneur who has the capital to get the idea off the piece of paper and into sales. It is about skills, but it is also about luck, is it not? In my world everybody knows that you have to work superhard. But then remember, there are So what are you? global opportunities with technologies and the inI am mostly a guy facilitating a trampoline. I am ternet, but there is also global competition. There the guy who dares to jump the crazy jumps on the will be another two hundred start-ups, some in the trampoline and that people try out like a trampo- same market as you, so you also have to be lucky 40 th ST. GALLEN SYMPOSIUM to buy this when it works, because they know how to make a critical thing huge. That is why they have a big corporation. They do not believe they can be innovative at the same level, so they want to buy as soon as an entrepreneur has started. And they are much better at the managing game when you And sometime you fail. get to a certain level. So I get in quick, get out quick, That is why I am apparently so interesting. A lot of it is true. Because it pretty often happens that you people tried what I tried, they have been catego- cannot say no if somebody wants to buy your stuff. rised either as geniuses or losers. If you are one The entrepreneurs in charge can get a lot of money, of those people in history who actually dares to and most of the entrepreneurs, me especially, will talk about the fact that you failed, it seems very take this money and do more of what they did bestrange. Ooh! If you are honest and talk about fail- fore, meaning turning ideas into reality. ure, that seems to be very new. In your opinion, what is the best political and social context for entrepreneurship? Do we need more of a failure culture? Maybe we do have to be more realistic. So when we Put crudely, the best model for entrepreneurship in have an entrepreneur symposium at St. Gallen, we history is the model of American society, because it could also have a failure symposium because fail- has created the Gates, the Carnegies and most of ure is much, much more likely than success if you the biggest companies we know in a very short time. The Americans can beat anyone and every start-up because they always have the best start-ups and «Put crudely, the best model for the most successful. Talking about the best social entrepreneurship in history is the model or political climate for entrepreneurship, I model of American society.» think we have been pretty lucky in the Scandinavian are an entrepreneur. But you do not want to talk about it. I mean, eight out of ten seminars fail. It is very important for you to have the courage to say “I will”, “I can”, “I dare to do this”, but also “I can and dare and see that I can fail”. Then you become really strong. But is the entrepreneur as an individual not massively overrated? Again, you want to put a label on it, you want to categorise people. There are very few one-man brands in the world. Michael Jackson did it. Everybody would acknowledge that he needed the band to create the music. In entrepreneurship, as well, you have the initial guy who starts something or who finds the team. But entrepreneurship is much more about team work and group effort. «I get in quick, get out quick, it is true. Because it pretty often happens that you cannot say no if somebody wants to buy your stuff.» countries, but I doubt whether it is sustainable. You have to be hungry to be a successful entrepreneur. You have to want to prove to the world, especially coming from small countries like Switzerland, that you can do it. The Nordic model makes people too demanding, they are not hungry any more. That is unfortunate, because I love to live here. Denmark is facing some real shit now. It will be very difficult to keep up all these crazy standards of social living. Are entrepreneurs role models? Yes, because we think that entrepreneurship is There is a saying that true entrepreneurs are long- something we want to do. But we forget that beterm oriented. But your entrepreneurial career ing an entrepreneur can mean failure. Successful entrepreneurs are role models, but seven out of does not reflect that in any way. I would love to have a long-lasting business that I ten entrepreneurs are not role models because could keep forever. I would love to have this green they fail. tech company that purifies water of which I would be the proud owner forever. I think we all would love Interview: Johannes Berchtold that. But with entrepreneurship you really have to remember that the entrepreneur can take the idea off a table and turn it into some kind of sales or product. The big corporations will then be so happy 6–7 MAY 2010 Morten Lund (DK) is an entrepreneur and seed investor and has co-founded more than 50 high-tech start-ups. In 2003, he invested in the communication software Skype which has over 500 million users today. He is a special member of Clinton’s Global Initiative and a professor at Reykjavik University. Thursday, 6 May 2010 Work Session: «Building is the real fun» Friday, 7 May 2010 Keynote Address: «Entrepreneurship – there is nothing to be afraid of» 7 Christian von Koenigsegg (SE) is Founder and Chief Executive Officer of Koenigsegg Automotive AB, well known for producing the fastest and most powerful motor vehicles licensed for normal road traffic. He shook up the entire industry when he indicated his interest in buying the ailing GM subsidiary Saab in 2009. Thursday, 6 May 2010 Panel: «The entrepreneur: visionary, innovator, superman?» Work Session: «How to create multiple interacting complex technical solutions with an engineering team of 10 people» A Cluster A: How I did it – the background story Cluster A: How I did it – the background story Cluster A: How I did it – the background story Student Voice Introduction: In the life of all entrepreneurs, exceptional stories are commonplace, centered on their careers or the development of their entrepreneurial activities. Our imaginations are fired by examples of ground-breaking entrepreneurial ideas and successful company start-ups. But such stories are also interwoven with many failures, and conjure up an image of the entrepreneur as a modern-day adventurer. Whatever the case, the most fascinating aspect is that individual human beings can exert a permanent influence on business and society. Cluster A follows in their footsteps with a typical portrayal of these entrepreneurs and their stories. Herman Mashaba My way as an entrepreneur Interview with Christian von Koenigsegg How did you come to entrepreneurship? What inspired you or what led you to take the risk of founding your own company? I think it is based on several different reasons. First of all, it is partly in my genes, I guess, because I come from a family of entrepreneurs. My grandfather on my father’s side, my father and my mother, they all ran their own businesses. I guess I grew up with that as a very natural thing. Secondly, I never had any pressure from my family concerning what I should do or become or to follow a certain path. It was always kind of left open, and I had the feeling I was allowed to do whatever I wanted. Given all of this, I guess it sounds very natural to start my own business. That said, I also have this great interest in cars, so why not combine the two. So I did. and work hard for it, you will get it. But you really have to believe and you really have to work hard. If you do that, it is doable. And, therefore, if it really looks dark temporarily, it is just temporary, so you can look beyond. What do you think makes you special as a young entrepreneur? Do you think there is something that is very special about you in contrast to other entrepreneurs? That is a very tough question, because there is a lot of entrepreneurs out there and a lot of different types of entrepreneurs. But I guess there is one very simple motto in life that I always had – maybe I do not think about it every day anymore, but I really thought about it a lot when I got started – and that is: “Life is very short, so if it is tough or easy or whatever it is, when you are gone that does not really matter. What you do here and now, that does matter. And if you can do what you really want to do, it is worth something.” Whether that is unique or not, I have no idea, but that was kind of my motto all along, it does not matter if it is hard or easy, if you really want it, you will just do it. Being an entrepreneur always entails a lot of ups and downs. It takes a lot of work and energy to build up your own business. Do you have a special way to manage your ups and downs along your way? Yes, I guess, but I think what you are describing is more life and not only entrepreneurship. It is sometimes also an up being an employee, and a company can also go up and down from that perspective. So For the complete interview by Livia Höhener, please I see it more as a way of life, and it is the only way refer to www.stgallen-symposium.org. of life that I know. So, whether it is an up or not, I do not separate it from the rest of my being or my time. And secondly, I have a really rock solid belief that if you really want something and believe in it 40 th ST. GALLEN SYMPOSIUM “Entrepreneurs are responsible for the great majority of jobs today. They have shaped the world around us through vision, dedication, and hard work. They have reinvented our daily life, our habits and our perception of what is possible. Following the conviction that anybody can succeed at any set goal, entrepreneurs have changed our world time and again. […] The world entrepreneurs envision today is the world we will live in tomorrow.” Veit Oliver Kment (DE), HEC Paris, France Born in 1959, my academic dream was shattered in 1980, in my second year of a bachelor of administration Degree at the university of the North in South Africa when the university was shut down due to political unrest. When the university was opened two months later, I decided not to go back. I had plans to go outside the country to receive military training to help fight for South Africa’s freedom. This was during the period when the youth of South Africa in particular were agitating and challenging the racist political system of apartheid tems to linen, crockery, dinner services on commission basis from the boot of my car. My first break «Today, I have business interests in about 20 companies.» came in late 1983 during a period when I sold hair products for a company in Johannesburg, on a commission basis. After this exposure, I decided to start my own hair care manufacturing business. So in February 1985, the first bottle of the now highly branded Black Like Me hair products «The university was shut down due to hit the South African market. The business was started with three partners and my wife Connie, political unrest.» with a loan of USD 4,000.– in a 200 square mewhich discriminated against the majority black popu- ter unit in Ga-Rankuwa in the then homeland of lation on the basis of their colour. Whilst waiting to Bophuthatswana, one of the areas blacks were albe called for military training, I found myself a clerical lowed to operate business ventures. Today, I have job at a supermarket distribution business in Pretoria business interests in about 20 companies including where I worked for seven months. I worked a further mining, construction, exhibition and events, real es23 months as a dispatch clerk in a furniture manufac- tate, fuel distribution and logistics, power generation turing company, my longest and last salaried job. and the manufacture of bullet-proof materials. I saved enough money during this period and bought myself a car, and resigned from my salaried job. For a period of about two years I sold different products ranging from insurance, fire detection sys- St. Gallen Leaders of Tomorrow Global Perspectives Barometer 2010 Among the St. Gallen Leaders of Tomorrow, 80% 83% 91% 80% believe that lowering greenhouse gas emissions should be a top priority for government policy, 83% are not cutting down on car travel, 91% are not cutting down travelling by air. See the full report on www.stgallen-symposium.org/barometer. Source: Credit Suisse/ISC/HSG 6–7 MAY 2010 8 Herman Mashaba (ZA) is Founder of Black Like Me, a company specialised in beauty products. Due to political unrests in South Africa he was forced to leave university and then started his own hair care manufacturing business. He currently serves as Executive Chairman of Lephatsi Investments (Pty) Ltd. Friday, 7 May 2010 Work Session: «How entrepreneurs can help to break the scourge of poverty in Africa» A 9 Cluster B: The push from below Cluster B: The push from below Cluster B: The push from below Suhas Gopinath (IN) is Chief Executive Officer and President of Globals Inc., a multinational company providing IT solutions. He was denominated as the world’s youngest CEO by leading medias across the globe. He received his Diploma on global leadership from the Harvard Kennedy School. Friday, 7 May 2010 Work Session: «Leadership with passion» B Introduction: Often unobserved by the general public, the new generation of entrepreneurs is set to place its mark on our era. This generation – although far from homogenous – has certain experiences in common, and also a shared identity. After all, it has a pragmatic take not only on technological progress but also the dramatic economic developments of the last decade. This generation of entrepreneurs is both impartial and quick to identify opportunities where others see only crisis and decline. Under Cluster B, prominent exponents of this generation will show how they value – and also promote – this “push from below”. Interview with Suhas Gopinath You have been an entrepreneur from a very early age, what is your definition of an entrepreneur? An entrepreneur is someone who accepts risks and, at the same time, is able to exhibit leadership spirit. Entrepreneurship is all about an adventure where you are sure to face setbacks. And an entrepreneur is somebody who knows how to overcome setbacks and sees any hurdles encountered as an opportunity for his business. In your opinion, what does it take to be an entrepreneur? One of the main qualities of an entrepreneur is just authentic leadership. You also need a strong vision for your own enterprise. An entrepreneur is not somebody who is looking for short-term success, but rather someone who is able to pursue a long-term vision for himself and his stakeholders. I think one of my major motivations to become an When was the first time that you actually realised that you were an entrepreneur? You know, when I actually started, the funny thing was that I was not aware that I was actually an entrepreneur and I had not even heard of the word entrepreneur. At one point I felt that, if you are alone, people will not take you very seriously, but «Entrepreneurship is not only about owning a company.» if you are a member of a team, people will actually accept you. So I thought that if I formed a small team and started my own organisation, we could formalise the setup. I think it was at the age of 15 that I realised that I was into entrepreneurship and I felt that I had already started my entrepreneurial career. It is actually not important what you are called, the important thing is what you do. Exactly. It certainly matters what you do and, in fact, how you do it, especially when you are a firstentrepreneur was the fact that I was able to offer time entrepreneur and your family is not involved employment opportunities to others. Especially in business. And you have no guiding light there, coming from India where you see that unemploy- so you have nobody to act as a pilot or mentor you, ment is one of the major setbacks to our economy. and this is when you start learning on your own. «You cannot learn entrepreneurship itself.» Student Voice “Being an entrepreneur comes down to responsibility in many forms. Ranging from personal, social, environmental and political, all must be taken into account during the creation phase of the product, business, or intellectual property. […] Responsible execution of entrepreneurial ideas will not only yield a more profitable and socially responsible product; but it will ensure that the entrepreneur will be remembered as a positive agent of change.” Steven Meyers (US), Masdar Institute of Science and Technology, Abu Dhabi, United Arab Emirates The first thing I learned as an entrepreneur was that if I or my company suffer any setback, I always have to look at it as an opportunity. I am always evaluating the opportunities around me. So how do you deal with setbacks? When I started at a very early age, I faced a lot of setbacks, especially because I was underage. In my case, therefore, it was actually very hard for people to take me really seriously. I do not think we should underestimate anyone because of their economic status or age. I used to offer my services free of charge, and this enabled me to showcase my skills. Aside from this, I did have some other setbacks at a later stage. I was not allowed to sign agreements or papers. Do you think, that anyone can be an entrepreneur? I think that anyone could be an entrepreneur. Obviously, you need to feel a passion for independence. If you do not feel any passion and you look up to Bill Gates and say: “so if he can be an entrepreneur, I can be an entrepreneur”, you are, of course, right in one way, but if you do not feel passion within yourself and you do not have your own focus, I do not think you can be a successful entrepreneur. I am convinced that anyone can be an entrepreneur, because when I started off in India at the age of 13, all my family members were against the fact that I wanted to opt to be an entrepreneur. Everyone was apprehensive because of the fact that I did not have work experience or had not been to university and did not complete an MBA. They were very sceptical about my success. They felt that, should he fail, he will not even have a job, and he will not be able to manage his company because he does not have the experience. So I think that you need the right mindset to be an entrepreneur. You do not need a very strong academic or financial background or work experience. If you believe in your own ideas and visions you will be able to acquire these skills on your own. «Even if they want to be an employer or an entrepreneur, they need to have an entrepreneurial spirit at the end of the day.» Suhas Gopinath, Globals Inc. Where do you see the most important challenges facing the next generation of entrepreneurs? I think it is essential for the next generation of entrepreneurs to be more innovative, because I can see a deterioration in the level of innovation. I see many entrepreneurs who are not innovative but actually replicating ideas that already exist. I therefore think the biggest challenge for us will certainly be innovation. The second one is for us to set up For the complete interview by Lasse Stünitz, please ethical and value-based enterprises, because you refer to www.stgallen-symposium.org. really do not want a repeat of this economic recession which originated in 2008 and 2009. B St. Gallen Leaders of Tomorrow Global Perspectives Barometer 2010 The St. Gallen Leaders of Tomorrow technology consider technology and communication to be one energy of the most promising sectors, second only to energy. See the full report on www.stgallen-symposium.org/barometer. Source: Credit Suisse/ISC/HSG 40 th ST. GALLEN SYMPOSIUM 10 6–7 MAY 2010 11 Cluster C: Fields of opportunities Cluster C: Fields of opportunities Cluster C: Fields of opportunities Ernst Mohr (DE) has been President of the University of St. Gallen since 2005. He is a professor in economics with special focus on the relationship between economy and ecology. He received a Ph.D. from the London School of Economics in 1985 and habilitated from the University of Konstanz in 1991. C Introduction: When it comes to entrepreneurial activity, there is no limit to the possibilities. The way that new ideas manage to win through in remote business fields, and also in markets that appear saturated, never fails to surprise. Such developments are often preceded by fundamental technological or regulatory changes. Cluster C will also give a voice to those who stand for a style of entrepreneurial thinking – for example within large corporations or state-run bodies – that is far removed from the classical context of founder-run and family-owned companies. Ernst Mohr Entrepreneurial University Founded in 1300 in Bologna and Paris as a haven for roving students and professors, the university is, after the Vatican, probably the oldest organisation of any kind in existence. The search for an enterprise or even enterprises within it would appear to be a contradiction in itself. An opinion which is justified and, at the same time, completely inappropriate! 1. Creative destruction: Entrepreneurship destroys tradition and replaces the old with the new. The university destroys stagnant approaches to thinking, undermining them through the introduction of new methods of thought. Inwardly, however, it remains true to its tradition and changes very little. Although in its essence profoundly non-entrepreneurial, it still creates the conditions that breed successful entrepreneurship. rial egoism creates new insights but no new facts. Entrepreneurs and professors complement each other perfectly in their respective ineffectiveness. 4. Decisions: The question underlying the central entrepreneurial decision is what to create. The central decision which the university must reach is what to think about. The entrepreneur reaches this decision for others, and nobody can interfere with his determination in this respect. The professor reaches this decision for himself, and nobody can interfere with his determination in this respect. A university therefore represents a flat hierarchy in every case, and a command structure can never be a university. 5. Organisation culture: With its outwardly-orientated and inwardly-defining autonomy, the university represents a clan organisation par excellence. 2. Effective egoism: Professors are just as egoisti- The grassroots decide whether they should follow cal as entrepreneurs. When it comes to the trade- the leadership or not. Good and bad universities off between money and autonomy, professors tend differ in the culture in which this takes place or to choose their independence, while the entrepre- not. Good universities have a culture that enables neur is instinctively drawn towards pecuniary re- leadership, bad universities do not. wards. Money enables one to create a new reality and generate even more money. Autonomy stimu- For the complete article, please refer to lates further thought which, in turn, gives birth to www.stgallen-symposium.org. even more autonomy. 3. Ineffective egoism: Entrepreneurial egoism generates new facts but no new insights. Professo- Student Voice “The world needs failures as they help us to reconsider our approaches and behaviour. A failure is merely an opportunity to start over again, yet with the next time more wisely. […] The challenge is to make entrepreneurial thinking systematic across the business community. Large companies now have to make a decisive transition to a stance where entrepreneurial spirit forms an integral part of their business environment.” Alexander Yukhno (RU), Moscow State University of International Relations, Russia Interview with Beatrice Trussardi From an entrepreneurial point of view, which are the key factors that differentiate the fashion business from other industries? An entrepreneur often requires a similar approach and analogous qualities for any industry: especially a clear understanding of the global world today and a perspective on where we are going. We need to understand what the market requires and respond to it with a very flexible and yet a very sharp structure for the company. A good entrepreneur needs to be very connected with what is happening outside, all the time: this is a key factor for the fashion business which is strongly connected to the rhythms of today’s world. You have been awarded for your entrepreneurial achievements many times. In your own words, what is an entrepreneur? Although it might sound popular, I think one of the strongest abilities it takes is multitasking: you have to be travelling and yet be present in your hometown, be able to envision the future still developing the present. Your company needs to be multitasking too, moving away from the core business to enrich the image and the identity of your industry. Moreover you really need vision and passion: passion is one of the strongest drivers for a company today. Trussardi is a traditional family business with almost 100 years of history. Would Trussardi look differently today if it had been in public hands? The tradition of a family, its stories, its passion permeate any of its activities. I know the world moves in different directions and it is very rare today to find family owned businesses. I do not blame who takes different routes and makes diverse choices than ours but we are really part of our company, it is in our DNA, it is so part of our family. We like it «You have to be travelling and yet be present in your hometown, be able to envision the future still developing the present.» very much, we enjoy it, we think about it, we dream about it we project us in the future. When fashion companies become public or part of large groups they risk to respond to the market with a cold and detached approach. The brand risks to die. Instead, with our energy and passion we are able to innovate constantly our identity keeping the legacy of a century-long tradition. Beatrice Trussardi (IT) is Chairman and Chief Executive Officer of Trussardi Group, the prestigious Italian fashion brand. She established initiatives which represent excellence of products Made in Italy in fashion, art, food and design. She holds a degree in business administration from New York University. Friday, 7 May 2010 Work Session: «Reshaping the “Made in Italy” through innovative talents» For the complete interview by Johannes Berchtold, please refer to www.stgallen-symposium.org. C St. Gallen Leaders of Tomorrow Global Perspectives Barometer 2010 Among the St. Gallen Leaders of Tomorrow, 36% 36% answered that the financial sector faced the biggest challenge. 29% 29% of those asked also plan to work in the financial sector. See the full report on www.stgallen-symposium.org/barometer. Source: Credit Suisse/ISC/HSG 40 th ST. GALLEN SYMPOSIUM 12 6–7 MAY 2010 13 Cluster D: Entrepreneurial environment Cluster D: Entrepreneurial environment Cluster D: Entrepreneurial environment Paul Bulcke (BE) is Chief Executive Officer of Nestlé S.A., a multinational nutrition, health and wellness company with over 280’000 employees worldwide. Holding various positions with Nestlé S.A. for over 30 years, he received a postgraduate degree in commercial engineering from the Vlerick Management School. Friday, 7 May 2010 Keynote Address: «Entrepreneurial change in continuity» Work Session: «Values and value: the CSV concept» D Introduction: Each entrepreneurial activity takes place under conditions set by society and the political system. The world of politics and the world of the entrepreneur are not separate entities; depending on the prevailing economic and political circumstances, to a greater or lesser degree they merge. The political reactions to the economic crisis show how precarious this relationship can be. That being said, entrepreneurs must always be critical about the desire of politics for authoritative controls. Cluster D will take a critical look at the economic and sociopolitical impact of political concepts designed to handle crises. Paul Bulcke Alignment and motivation in an entrepreneurial environment People are the company, they drive everything: products, brands, innovation, and also how the company links up with society at large, what we call “Creating Shared Value”. They are our most important competitive advantage. Our roadmap gives us strategic direction and alignment, which is so necessary in a complex and decentralised entrepreneurial structure like ours. We do not want to organise and control only topdown. We believe that if you have a clear purpose, clear direction, and the right people in place – then you can mobilise the full potential of the people by delegating and empowering them. We want the decision-making to be as close as possible to the reality of the markets we are working in. This self-starters of – their environment. We want to further increase intensity in our organisation; we want to encourage people who, when they see an even small decrease in market share, want to fight to take it back. For this, it is also very important to link the performance of people with reward and recognition more directly. We have taken very important steps «We want our people to feel a sense of entrepreneurship, that they own – and are the self-starters of – their environment.» in this direction. But we have to walk the fine line of not having people motivated only by rewards. We want to maintain our basic philosophy – that people are here for the long run, that they are here because reward and recognition more they identify with the values, mission and vision of this company. directly.» Nestlé is a successful company; it will remain creates an environment where people feel that competitive and successful if we continue with our they have an interesting job, that what they do is ability to fully mobilise the potential of our people, aligned with the company’s objectives. motivating them to act in a forward-looking entreTo secure our future success we are constantly preneurial spirit along the lines of the strategic direcintensifying competitiveness in this organisation. tion as provided by the Group’s Executive Board. We accelerate speed of action, proactively and reactively. We want our people to feel a sense of entrepreneurship, that they own – and are the «It is also very important to link the performance of people with Student Voice “Ecology is an issue that concerned me since I was a little child. The government of my country does not have adequate measures to promote a safe environment. In fact, recycling is an activity unknown to most people. […] I believe that in our world that is plagued by major environmental issues, every entrepreneur should strive to be an agent of change. An entrepreneur can do this by recognizing the problems around him and seizing opportunities to solve them.” Carlos Jara De Marco (PY/US), Fordham University, United States Wolfgang Grupp «Globalisation does not mean the reduction of jobs» A social market economy means inclusion of our fellow citizens in the work process, or – to put it in other terms – caring creates jobs! Responsibility and the performance of entrepreneurs are the sole prerequisites necessary to ensure a functioning sector in a social market economy and, consequently, also the guarantors of secure jobs or a positive business location. It is therefore the duty of entrepreneurs to exploit favourable foreign production locations in a «A country that relies 86% on export cannot sustain itself for the future without factories and workers.» manner that, rather than reducing jobs at home, contributes to the strengthening of these jobs domestically. Standard products or mass-produced products cannot be manufactured in the long-term in a high-wage country and should be discontinued or relocated in good time. However, technologically-superior products should not be relocated and must be manufactured in our high-tech country to prevent the irretrievable loss of our know-how! A country that relies 86% on export cannot sustain itself for the future without factories and workers! The strength of a company therefore does not lie in that which it has others produce for it, but exclusively in that which it can produce itself! Entrepreneurs therefore must continuously recognise and keep pace with the changing times! Globalisation does not mean the reduction of jobs domestically and creation of others abroad. Globalisation represents a major opportunity for the exploitation of mutual strengths. We need to manufacture appropriately superior products with our know-how, while low-wage countries should manufacture mass-produced products (i.e. less expensive products) with their knowhow. This division of labour or exploitation of mutual strengths is what I call globalisation! Growth in a high-wage country does not mean increasing volumes, but rather product growth (i.e. products must be of greater superiority and value), and this requires suitably-trained and, naturally, higher-paid employees! Consistent adaptation to this change is our responsibility as entrepreneurs! Global Perspectives Barometer 2010 Among the St. Gallen Leaders of Tomorrow, two-thirds believe that states often fail on decisive issues. often Often Rarely No answer See the full report on www.stgallen-symposium.org/barometer. 6–7 MAY 2010 Wolfgang Grupp (DE) is Managing Director of TRIGEMA GmbH & Co. KG, Germany’s largest manufacturer of sports and leisure clothing. A strong supporter of products Made in Germany, he plainly advocates German labour force. He graduated from the University of Cologne with a degree in business administration. Friday, 7 May 2010 Work Session: «Verantwortung und Leistung der Unternehmer sind Voraussetzung für sichere Arbeitsplätze» D St. Gallen Leaders of Tomorrow Source: Credit Suisse/ISC/HSG 40 th ST. GALLEN SYMPOSIUM 14 15 «I do not know anywhere else like this in the world and that is why I come over and over again, year after year.» Peter Day, BBC News Topic Leader Topic Leaders Leaders of Tomorrow Topic Leaders Leaders of Tomorrow Topic Leaders act as ambassadors of the St. Gallen Symposium and through their presence and role promote dialogue between the generations. In doing so, they bring together the Leaders of Today and the Leaders of Tomorrow. Whether as session hosts, as someone to ask thought-provoking questions or as interesting discussion partners in the informal setting of social events, the role of the Topic Leaders is to build bridges between the various participant groups throughout the event. Every year, the St. Gallen Symposium invites around 20–30 renowned experts to perform this role. This year, the following Topic Leaders will join the anniversary symposium: The St. Gallen Symposium is the leading platform for intergenerational dialogue. It is the Leaders of Tomorrow who make the St. Gallen Symposium a truly unique occasion. Emerging, inspiring and ready to embrace the world from their own point of view, the Leaders of Tomorrow come from various backgrounds. Students are required to show their proficiency through the largest competition of its kind, the St. Gallen Wings of Excellence Award, and the 100 most outstanding authors are invited to St. Gallen. Yet another 100 Leaders of Tomorrow are selected from a rich source of young researchers and entrepreneurs who have already proven their skills. They show a strong affinity to the topic of the St. Gallen Symposium. Here are two portraits of Leaders of Tomorrow: Prof. Dr. Dr. Ann-Kristin Achleitner (DE), Scientific Director, Center for Entrepreneurial and Financial Studies (CEFS), Technische Universität München Dr. Steven Althaus (DE), Head Global Brand Management, Allianz SE Cansen Basaran Symes (TR), Territory Senior Partner, PricewaterhouseCoopers Istanbul Office Dr. Thomas Borer-Fielding (CH), Dr. Thomas Borer-Fielding Consulting Dr. David Niklaus Bresch (CH), Head Sustainability and Emerging Risk Management, Swiss Re Max Burger-Caldéron (CH), Chairman, Golien Ltd. Heinrich Christen (CH), Partner, EMEIA Medical Devices Leader, Ernst & Young Ltd. Ipeknur Cem Taha (TR), Presenter, “Global Leaders” Prof. Dr. Stephan Chambers (GB), Chairman, Skoll Centre for Social Entrepreneurship, University of Oxford Victor Chu (CN/GB), Chairman, First Eastern Investment Group Peter Day (GB), Business Correspondent, BBC News Peter Englisch (DE), Partner, Ernst & Young AG Leonhard H. Fischer (DE), Chief Executive Officer, RHJ International SA Prof. Dr. Christoph Frei (CH), Academic Co-Director International Affairs, University of St. Gallen Victor Zhikai GAO (CN), Executive Director, Beijing Private Equity Association Misha Glenny (GB), Author Yoshinori Imai (JP), Vice President, NHK Japan Broadcasting Corporation Prof. Yoko Ishikura (JP), Professor for International Business Strategy, Hitotsubashi University Dr. Urs Landolf (CH), Partner, Tax & Legal Services, PricewaterhouseCoopers Ltd. Moky Makura (NG), Managing Director, MME Media Dr. Ebenezer Mireku (GH), Managing Director, Peatrak Ltd. Dr. Joseph A. Stanislaw (US), Founder & Chief Executive Officer, The JAStanislaw Group, LLC Rintaro Tamaki (JP), Vice Minister of Finance for International Affairs of Japan Dr. Hiroshi Tomono (JP), Representative Director & President, Sumitomo Metal Industries, Ltd. Dr. Bert W. M. Twaalfhoven (NL), Honorary President, European Forum for Entrepreneurship Research Phiroz Vandrevala (IN), Executive Director & Head Global Corporate Affairs, Tata Consultancy Services Ltd. Dr. Klaus W. Wellershoff (DE), Chief Executive Officer, Wellershoff & Partners Ltd. 40 th ST. GALLEN SYMPOSIUM 16 Swaminathan Sekar Swaminathan Sekar, born in 1984, is currently enrolled at the Massachusetts Institute of Technology (MIT), United States. He finished his four years Bachelor programme at the Nanyang Technological University in Singapore. Commanding profound technological background knowledge, he qualified through the St. Gallen Wings of Excellence Award by demonstrating how entrepreneurial spirit can create social value. Together with his team at the MIT, he focuses on the need for literacy, «I had a vision – to change the world using techhealth and economic awareness of fracnology, one village at a time. I would like to share tured societies across India. In his this vision, its relevance and need in today’s world contribution, he addresses the basic need for literacy using the most adoptwith peer leaders at the St. Gallen Symposium.» ed technology, a mobile phone, to empower communities to learn how to read and write. Celedu (Cellular + Education), a practical ground level initiative, has already touched several thousand women in rural India and will touch millions more. Swaminathan Sekar (IN), Ph.D. student at the Massachusetts Institute of Technology (MIT) Therese Albrechtson Therese Albrechtson, born in 1985, is a young entrepreneur from Sweden who has already made her first successful entrepreneurial experiences. She is the founder and owner of Albrechtson Holding AB, Greyzone AB, Iboards AB, and Bodyguard Säkerhetsprodukter AB, which she sold in 2008. Her original plan was to study at the Business University in Stockholm. After being accepted, she changed her mind and decided to head in a «It will be exciting to different direction, the world of entrepreneurship. Although bemeet similar people as ing very successful, she never stopped her studies and is currently myself from different taking several courses in leadership and economical theory at IHM Business School. Besides her education, she enjoys to exchange her countries and markets.» experience with others, giving courses in enterprising and entrepreneurship. Furthermore, she writes articles, chronicles, debates and blogs for newspapers, magazines and company sites. Her dedication for entrepreneurship does not just end there since she is also very active in the organisation for young entrepreneurs in Sweden and supports several voluntary projects initiated by the Swedish government. 6–7 MAY 2010 Therese Albrechtson (SE), Founder and Managing Director of Albrechtson Holding AB Programme Programme Programme Plenary Sessions Plenary Sessions Session Work Sessions Lunch Wednesday, 5 May 2010 Background Sessions Session Plenary Sessions Session Work Sessions Background Sessions Session Panel Winner with thePanel Awardees St. Gallen Wings of Excellence Award Background Sessions Plenary Sessions Session Plenary Sessions Session Dinner Nights & Open House Night International Buffet & Anniversary Party Thursday, 6 May 2010 Friday, 7 May 2010 Afternoon Lunch Work Sessions Work Sessions Dinner for the Circle of Benefactors Background Sessions Session Morning Plenary Sessions Session Evening 17 Work Sessions On both days of the symposium, Plenary Sessions will be held in which prominent speakers will introduce the major topics, discuss controversial issues and provide impetus for the upcoming sessions. A distinction is made between the Keynote Address, the Keynote Panel and the One-on-One. The sessions will be moderated by a chairman to ensure the participants are constantly involved in the discussion. Keynote Address In Keynote Addresses, distinguished speakers will explain their ideas and consider the questions currently at issue in front of the large audience. A constructive exchange of views will be fostered from the assembly, which has the opportunity to take part in the discussion being moderated by the chairman. Keynote Panel Under the guidance of an experienced moderator, a group of three to five speakers will engage in a lively debate on a specific topic. The participants on the panel will articulate their positions and thoughts from different angles and enlarge upon the topic in a differentiated way. The panel will be opened up afterwards to all participants in the audience. One-on-One With the One-on-One, a new session format will be introduced in the programme of the 40th St. Gallen Symposium. This investigative question and answer session between a high-profile speaker and an experienced interviewer distinctively differs from the other Plenary Sessions. In a One-on-One, the speaker will be challenged on specific topics and critically questioned on his positions. The Work Sessions are the core element of the St. Gallen Symposium. They complement and expand on the Plenary Sessions and allow participants to directly exchange their opinions and experiences. In groups of 25–30 participants, the Work Sessions provide the opportunity to take part in intense debates with the aim of developing concrete proposals for solutions. Background Sessions The Background Sessions aim to convey background information on issues not directly related to the annual topic of the St. Gallen Symposium. They address both current affairs and questions from ongoing debates in the fields of business and economics. The Background Sessions give participants the opportunity to acquire knowledge in a compact form. 40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 18 19 Thursday, 6 May 2010 Thursday, 6 May 2010 20 Thursday, 6 May 2010 Plenary Sessions Morning & Evening 08.00–08.05 Chairman’s Statement 08.05–08.15 Welcome Address 08.15–08.30 Impulse Address 08.30–09.30 Panel Chairman: Lord Griffiths of Fforestfach (GB), Vice Chairman, Goldman Sachs International For the 12th time, Lord Griffiths of Fforestfach will lead through the programme of the St. Gallen Symposium’s opening day. Dr. Josef Ackermann (CH), Chairman of the Management Board, Deutsche Bank AG Dr. Josef Ackermann, Chairman of the Board of Trustees of the St. Gallen Foundation for International Studies, welcomes the audience to the anniversary symposium. Angad Paul (GB), Chief Executive Officer, Caparo Group Ltd Getting the debate started Angad Paul will introduce into the topic and show just how broad and contradictory perceptions on entrepreneurship can actually be. His comments will launch the debate and prompt questions that will be taken up again throughout the symposium. M. Shafik Gabr (EG), Chairman & Managing Director, ARTOC Group for Investment & Development; Christian von Koenigsegg (SE), Founder & Chief Executive Officer, Koenigsegg Automotive AB; Hiroshi Mikitani (JP), Chairman & Chief Executive Officer, Rakuten Inc. The entrepreneur: visionary, innovator, superman? At first sight, there can be little doubt of what an entrepreneur is. He takes risks, turns visions into reality and has a keen instinct for detecting opportunities. Besides this, huge hopes are pinned on him in times of crisis. But the term “entrepreneur” generally defies a clear-cut definition. What does it actually mean to be an entrepreneur? What should we expect from them? Ultimately, it is what they do that matters, and not what they are called. Choose your future For the very first time, BBC World Service will be recording a session at the St. Gallen Symposium to be broadcast on 15 May 2010. An intimate observer of St. Gallen for many years, Peter Day will be asking his panel and the mixed crowd of experienced business leaders and ambitious students: What should I do with the rest of my life? It is a debate that touches the key concerns of the St. Gallen Symposium. Whether a family business or listed company: the pride and prejudice of entrepreneurship There is a strange but commonly-held belief that real entrepreneurship can only be found in privately or family-owned businesses. Equally, the capability of publicly-owned companies to pursue long-term strategies is often denied. As dubious as these claims are, they should be examined more thoroughly. On the panel, much-loved prejudices about the range of entrepreneurial activities will come under scrutiny. BREAK 10.30–12.00 Panel BBC Global Debate with Peter Day (GB) from the St. Gallen Symposium LUNCH followed by WORK and BACKGROUND SESSIONS 18.00–19.30 Impulse Addresses & Panel Sanjiv Goenka (IN), Vice-Chairman, RPG Enterprises; Dr. Jürgen Hambrecht (DE), Chairman of the Board of Executive Directors, BASF SE; Dr. Andreas Jacobs (DE), Chairman of the Board, Barry Callebaut AG; Robert Peugeot (FR), Chairman & Chief Executive Officer, Société Foncière, Financière et de Participations FFP The official programme will be followed by Dinner Nights and the Open House Night in the City of St. Gallen. 40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 21 Thursday, 6 May 2010 Thursday, 6 May 2010 Thursday, 6 May 2010 Work Sessions Part 1 Work Sessions Part 2 14.00–15.30 16.00–17.30 22 Hiroshi Mikitani (JP), Chairman & Chief Executive Officer, Rakuten Inc. Growth and strategy of a Japanese internet giant Dinesh Dhamija (GB), Founder & Chairman, Copper Beech Group Creating wealth through entrepreneurship Samih Sawiris (EG), Chairman & Chief Executive Officer, Orascom Development Holding AG How I am doing it my way Joachim Schoss (DE), Founder & Foundation Board President, MyHandicap.com Charity is good, impact is better Amir Kassaei (AT), Chief Creative Officer, Doyle Dane Bernbach Group GmbH “It isn’t the mountains ahead to climb that wear you out; it’s the pebble in your shoe!” Christian von Koenigsegg (SE), Founder & Chief Executive Officer, Koenigsegg Automotive AB How to create multiple interacting complex technical solutions with an engineering team of 10 people Morten Lund (DK), Entrepreneur Building is the real fun tbd tbd M. Shafik Gabr (EG), Chairman & Managing Director, ARTOC Group for Investment & Development Social entrepreneurship – only for real entrepreneurs Simon de Pury (CH), Chairman, Phillips de Pury & Company Translating works of art into value Gautam Thapar (IN), Chairman & Chief Executive Officer, Avantha Group Indian entrepreneurship – illusion or reality Ron Stamp (CA), President, Iceberg Canada Corporation The dawn of a new ice age Prof. Dr. Urs Fueglistaller (CH), Managing Director of the Swiss Research Institute of Small Business and Entrepreneurship (KMU-HSG), University of St. Gallen Unternehmerische Mitarbeiter als „agents of change” Ümit Boyner (TR), President of the Board of Directors, Turkish Industrialists’ and Businessmen’s Association (TÜSIAD) Turkey: economic and political transformation Dr. Jean-Daniel Gerber (CH), State Secretary & Director, State Secretariat for Economic Affairs of Switzerland (SECO) Migration – a precondition for entrepreneurial success William H. Saito (JP/US), Advisor for Start-ups, Innovation Center for Start-ups (INCS), National Institute of Advanced Industrial Science and Technology (AIST) Economic and political crises: the perfect storm for innovation to thrive 40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 23 Friday, 7 May 2010 Friday, 7 May 2010 24 Friday, 7 May 2010 Plenary Sessions Morning 08.00–08.10 Chairman’s Statement 08.10–08.40 Keynote Address 08.40–09.40 Panel Taking over from Lord Griffiths of Fforestfach, Mark Medish will be chairing the Friday programme of the 40th St. Gallen Symposium. Chairman: Mark C. Medish (DK/US), Visiting Scholar, Senior Adviser, Carnegie Endowment for International Peace Paul Bulcke (BE), Chief Executive Officer, Nestlé S.A. Entrepreneurial change in continuity Change at Nestlé is result-oriented and meant to generate a long-term success story. This is based on continuous and intensive work to maintain focus, adapting action according to new realities, re-enforce strengths and work on weaknesses before they become a problem. The Keynote Address will show how this is done. Doris Leuthard (CH), President of the Swiss Confederation; Christine Lagarde (FR), Minister for the Economy, Industry and Employment of France; Sheikha Lubna bint Khalid Al Qasimi (AE), Minister of Foreign Trade of the United Arab Emirates The state is not enough The era in which enterprise held sway is clearly over. The state has put itself back in the driving seat after businesses around the world have dramatically exposed their weaknesses. Many query this resurgence after a long period of extensive liberalisation and suspect the dawn of a new era of big government. This prompts the question of whether the state is fit to take on responsibilities which only entrepreneurs are usually able to assume. WORK and BACKGROUND SESSIONS followed by LUNCH Patrouille Suisse at the 40th St. Gallen Symposium Distinctly marking a unique and unforgettable part of the anniversary symposium, the International Students’ Committee (ISC) has the honour of welcoming the Patrouille Suisse, the famous aerobatic team of the Swiss Air Force, to entertain both the participants of the St. Gallen Symposium as well as all residents in the entire area for the performance of two exceptional show acts on each day of the symposium. To the world, the red flag with the white cross has always been a symbol of neutrality, reliability, professionalism, precision and commitment. It is these values that the Patrouille Suisse and its red-white Tiger jets symbolise in the sky over Switzerland and Europe. Enjoyable for everyone in or around St. Gallen, the Patrouille Suisse will engage in the symposium’s programme by flying on both Thursday, 6 May 2010, and Friday, 7 May 2010, from each 1:30–2:00 p.m. © 2010 – Swiss Air Force 40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 25 Friday, 7 May 2010 Friday, 7 May 2010 26 Friday, 7 May 2010 Plenary Sessions Afternoon & Evening 14.00–14.45 One-on-One Peter R. Voser (CH), Chief Executive Officer, Royal Dutch Shell plc. 14.45–15.15 Keynote Address Prof. Kishore Mahbubani (SG), Dean & Professor in the Practice of Public Policy, Lee Kuan Yew School of Public Policy, National University of Singapore 15.15–16.30 Award Ceremony & Panel Panel with the Awardees of the St. Gallen Wings of Excellence Award; Chairman: Prof. Dr. Georg F. von Krogh (NO), Professor of Strategic Management and Innovation, ETH Zurich Joseph Stanislaw, Founder & Chief Executive Officer of The JAStanislaw Group LLC, takes on the Swiss national and CEO of Shell, Peter Voser, in this newly-created “One-on-One” debate. The investigative interview will address the question of the degree to which a large corporation can live up to the claim of pursuing entrepreneurial ideas. Let us hear whether the CEO of one of the world’s biggest companies believes that corporate entrepreneurship has become a reality, or whether it is a mere pie in the sky. The next tsunami: Asian entrepreneurship The spectacular performance of Asian economies, the explosion of Asia’s middle class and higher education in Asia and the consequent cultural renaissance will combine to produce a global tsunami of Asian entrepreneurs. Even in California, the hotbed of entrepreneurship, Indians and Chinese have played a key role. And many more Californians will be created by the new waves of Asian entrepreneurs. The three winners of the St. Gallen Wings of Excellence Award 2010 will take centre stage and present their ideas on this year’s topic. A traditional highlight of the St. Gallen Symposium, the award panel turns the spotlight on the Leaders of Tomorrow and provides them with an exclusive forum for their debate. BREAK 17.15–17.45 Keynote Address 17.45–19.15 Panel 19.15–19.45 Keynote Address 19.45 Closing Statement Morten Lund (DK), Entrepreneur Entrepreneurship – there is nothing to be afraid of Entrepreneur and seed investor Morten Lund, best known for having co-invested in the VoIP service Skype, will take the audience on a journey through the rollercoaster life of an entrepreneur. Panel: Prof. Lord Giddens (GB); Mati Kochavi (IL), Chairman, AGT International; Dr. Notker Wolf (DE), Abbot Primate of the Order of Saint Benedict; Jason George (US), Leader of Tomorrow What’s in store for the next decade? Charting the course for the next decade means reaching agreement on the issues that matter. That is where problems usually start. Will it be climate change and security, the two blockbusters of the last decade? Or should we brace ourselves for a greater role to be played by the state? Besides, a debate on shared values is being raised by different areas of society. And the next generation has its own agenda too. The panel will be opened by Prof. Lord Giddens with an Impulse Address under the heading “Chaos often breeds life, when order breeds habit”. Prof. Niall Ferguson (GB), Laurence A. Tisch Professor of History, Harvard University, & William Ziegler Professor of Business Administration, Harvard Business School Max Schmidheiny Keynote Address Impulse Address: Prof. Lord Giddens (GB), Professor Emeritus at the London School of Economics and Political Science This Keynote Address is under the patronage of the Max Schmidheiny Foundation, created in 1978 by the Swiss entrepreneur Dr. h. c. Max Schmidheiny (1908-1991), one of the first and staunchest benefactors of the St. Gallen Symposium. The Max Schmidheiny Foundation promotes endeavours towards the preservation and further development of a free economic and social order. Member of the 40th International Students’ Committee (ISC) The official programme will be followed by the International Buffet and the Anniversary Party. 40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 27 Friday, 7 May 2010 Friday, 7 May 2010 / Background Sessions 28 Friday, 7 May 2010 Work Sessions 10.15–11.45 Jorge Paulo Lemann (BR), Entrepreneur Being a life-long entrepreneur: a story of success and failure Doris Leuthard (CH), President of the Swiss Confederation How can the state and the private sector work together towards ensuring a prosperous future? Herman Mashaba (ZA), Executive Chairman, Lephatsi Investments (Pty) Ltd. How entrepreneurs can help to break the scourge of poverty in Africa Paul Bulcke (BE), Chief Executive Officer, Nestlé S.A. Values and value: the CSV concept Suhas Gopinath (IN), Chief Executive Officer & President, Globals Inc. Leadership with passion Wolfgang Grupp (DE), Owner & Chief Executive Officer, TRIGEMA GmbH & Co. KG Verantwortung und Leistung der Unternehmer sind Voraussetzung für sichere Arbeitsplätze Hendy Setiono (ID), Founder & Chief Executive Officer, PT. Baba Rafi Indonesia; Leslie Silverglide (US), Co-Founder, Chief Development Officer & Chief Sustainability Officer, Mixt Greens, Inc. From zero to hero: how to build a business from scratch John Kornblum (US), Former United States Ambassador to Germany Why is America perceived to be entrepreneurial? Bülent Çelebi (US), Chairman & Chief Executive Officer, AirTies To differentiate is half way through success Background Sessions Judy Leissner (CN), Chief Executive Officer, Grace Vineyard The Chinese wine story – bringing traditional industry into a new market Thursday, 6 May 2010 Beatrice Trussardi (IT), President & Chief Executive Officer, Trussardi S.p.A. Reshaping the “Made in Italy” through innovative talents 14.00–15.30 Current Affairs 16.00–17.30 Current Theories Public Session Lord Griffiths of Fforestfach (GB), Vice Chairman, Goldman Sachs International; Kaspar Villiger (CH), Chairman, UBS AG Paradise lost – new ethics in global banking Dominic Barton (CA), Managing Director, McKinsey & Company What comes across my desk Friday, 7 May 2010 10.15–11.45 Current Theories 40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 Olaf Storbeck (DE), International Economics Correspondent, Handelsblatt GmbH Handelsblatt session on current economic theories 29 International Students’ Committee (ISC) St. Gallen Foundation for International Studies International Students’ Committee (ISC) The International Students’ Committee (ISC) is an independent student initiative at the University of St. Gallen. Every year, a team of about 25 students brings enthusiasm and exceptional personal commitment to the challenging mission of organising a successful St. Gallen Symposium. As well as designing and planning the symposium, the student team is especially involved with the development of the conceptual framework and content of the “3 Days in May”. It decides on the key themes and fosters contacts with the Circle of Benefactors, selected speakers and key figures in business, science, politics and society as a whole. It also maintains links with media representatives and leading universities around the world. St. Gallen Foundation for International Studies The activities of the student Organising Committee, the composition of which changes every year, are guided by the St. Gallen Foundation for International Studies. This combination of student responsibility and professional guidance is vital to the long-term success of the St. Gallen Symposium. The foundation assists the ISC-Team in its task of developing the conceptual framework and content, and also plays its part in the strategic development of the symposium. Moreover, the Board of Trustees supervises the deployment and efficient use of available resources. Besides its commitment to the St. Gallen Symposium, the foundation devotes its attention to other international projects at the interface between business and society. Alexander Biner (CH/US) MS Management Service AG St. Gallen Prof. Dr. Peter Gomez (CH) Executive School of Management, Technology and Law University of St. Gallen St. Gallen Bénédict G.F. Hentsch (CH) Banque Bénédict Hentsch & Cie SA Geneva Members of the 40th ISC-Team Richard Allemann (CH) Felix Baumann (DE) Dominik Biedermann (CH/DE) Max Diez (DE) Claudio Furter (CH) Peter Gerckens (DE) Livia Höhener (CH/US) Clemens Holzer (AT/FR) Sebastian Kress (DE) Simon Kreuz (DE) Adrian Lüthge (DE) Laurenz Meckl (DE) Yves Reust (CH) Christian Rundquist (CH) Samuel Scheer (AT/CH) Sebastian Schmidt (DE) Martin Schmitz-Dräger (CH/DE) Andreas Schulze (DE) Garry Spanz (DE) Christoph Stübi (CH/SE) Lasse Stünitz (DE) Philippe Teissonnière (FR/IT) Sarah Vettiger (CH) Richard Westerkamp (DE/NL) Tobias Wolf (CH/DE) Head of the Organising Committee Nicole Fässler (CH) Maximilian Jellinek (DE) Can Schnigula (DE) 40 th ST. GALLEN SYMPOSIUM Karin Keller-Sutter (CH) State Counselor Canton of St. Gallen St. Gallen Walter Kielholz (CH) Swiss Re Zurich 6–7 MAY 2010 Foundation Team Chief Executive Officer Philip Erzinger (CH/DE) Senior Vice President Jutta Schläpfer-Elsässer (CH/DE) Vice President Dr. Johannes Berchtold (CH) Executive Assistant Carmen Püntener (CH) Leaders of Tomorrow Rolf Bachmann (CH) Board of Trustees Chairman Dr. Josef Ackermann (CH) Deutsche Bank AG Frankfurt (Main) 30 Dr. Nicola Leibinger-Kammüller (DE) TRUMPF GmbH + Co. KG Ditzingen Manfred L. Mautner Markhof (AT) Malun GmbH Vienna Prof. Dr. Ernst Mohr (DE) President of the University of St. Gallen St. Gallen Peter M. Schmidhuber (DE) Former member of the European Commission Munich Dr. Ralph Schmitz-Dräger (DE) Arcron AG Zurich Dr. Gerhard Schwarz (CH) Neue Zürcher Zeitung Zurich Assistant Tanja Knup (CH) Secretariat Stephanie Rettenmund (CH) IT Strategy Arjun Muralidharan (CH/IN) Special Advisors Singapore Alexander C. Melchers (CH/DE/SG) C. Melchers GmbH & Co. Japan Yuji Suzuki (JP) Credit Suisse Group China Dr. Jianzhong Yao (CH/CN) Swiss Re 31 Circle of Benefactors Circle of Benefactors Circle of Benefactors Benefactors The ISC is thankful to be able to count on the support of its Circle of Benefactors comprising some 350 major companies around the world. The circle is of crucial importance to the financing of the St. Gallen Symposium and ensures the continuity of the initiative. Its members enter into a long-term partnership with the ISC based on a shared commitment to the basic idea of intergenerational, intercultural and interdisciplinary dialogue. The ISC is also grateful to the many leaders of member companies who, with their expertise and experience, make a significant personal contribution to the development of the St. Gallen Symposium. Their regular participation in the symposium plays a decisive role in creating a dynamic and challenging discussion on the campus of the University of St. Gallen. Main Partners is the official technology consultant of the St. Gallen Symposium is the official ambience partner of the St. Gallen Symposium is an official transport services partner of the St. Gallen Symposium is an official information technology partner of the St. Gallen Symposium is an official information technology partner of the St. Gallen Symposium is the official telecommunication services provider of the St. Gallen Symposium is an official partner of the St. Gallen Wings of Excellence Award is an official partner of the St. Gallen Wings of Excellence Award is the official financial services supplier of the St. Gallen Symposium is the official document services provider of the St. Gallen Symposium 40 th ST. GALLEN SYMPOSIUM 3M (Schweiz) AG A.T. Kearney (International) AG ABACUS Research AG ABB Ltd. Abbott AG Abegg Holding AG Abraxas Informatik AG Accenture AG ACCESS Co., Ltd. Actieninvest AG Acutronic Schweiz AG Adecco S.A. AFG Arbonia-ForsterHolding AG Air India Schweiz ALBA AG Albers & Co. Alcan Packaging Kreuzlingen AG ALFA Treuhand und Revisions AG All Nippon Airways Co., Ltd. Allgemeine Baugesellschaft - A. Porr AG Allgemeines Treuunternehmen Allianz Suisse Altium Capital AG American Airlines Schweiz Amgen (Europe) GmbH Aquila Investment AG Arab Bank (Switzerland) Ltd. Arcron AG ARRI AG Asamer Holding AG Avaloq Evolution AG Avireal AG AWD Allgemeiner Wirtschaftsdienst AG Axel Springer AG Axpo Holding AG 6–7 MAY 2010 Bain & Company Germany Inc. Baker & McKenzie Rechtsanwälte Bank am Bellevue AG Bank Morgan Stanley AG Bank of China (Suisse) SA Banque de Luxembourg SA Barclays Capital Barry Callebaut AG Basellandschaftliche Kantonalbank BD Associates - Partners to Leaders BDO AG Belimo Holding AG Berkshire Partners LLC Berner AG Bilfinger Berger AG Birkigt International Consulting & Media GmbH Bischoff Textil AG Blasto AG bmp Aktiengesellschaft BMW (Schweiz) AG BNP Paribas (Suisse) SA Boehringer Ingelheim GmbH Booz & Company Robert Bosch AG, Switzerland Robert Bosch GmbH The Boston Consulting Group AG (Switzerland) Boyden Global Executive Search BP (Switzerland) BrainNet Supply Management Group AG BrainsToVentures AG Bree Collection GmbH & Co. KG British American Tobacco Switzerland SA BSI S.A. BT&T Group Bucher Industries AG Bühler AG Bystronic Laser AG Cablecom Camera di Commercio Ct. Ticino Capgemini Schweiz AG Cargill International S.A. Cargolux Airlines International SA Carlson Wagonlit Travel Casinos Austria Aktiengesellschaft Centrum Bank AG Cevian Capital AG Cicor Technologies Cilag AG CITIC Pacific Ltd. Clariant International AG Clariden Leu CLS Communication AG Cofra Holding AG Commerzbank AG Corporate Express NV Crédit Agricole (Suisse) SA Credit Suisse Group Crypto AG CSL Behring AG CWS-boco Suisse SA D. Swarovski & Co. Danzer AG Dätwyler Holding AG Deloitte AG Deutsche Bank AG DEUTZ AG Dipartimento delle finanze e dell‘economia del Cantone Ticino Dräger Safety Schweiz AG DZ PRIVATBANK (Schweiz) AG Egon Zehnder International Dr. Pierre Edelmann elea Foundation for Ethics in Globalization Energie Wasser Bern Ericsson AG Ernst & Young AG EWE Aktiengesellschaft F. Hoffmann-La Roche AG Falke KGaA FEI Capital Partners Inc. FERAG Holding AG FESTO AG & Co. KG Finter Bank Zürich AG Firmenich SA First Eastern Investment Group FLM Holding AG Flughafen München GmbH Flughafen Zürich AG Forma Futura Invest AG Franke Holding AG Fritz Carl Willhelm Stiftung Gallus Holding AG Christophe R. Gautier Geberit International AG Gebrüder Weiss GmbH General Oriental Pte. Ltd. 32 33 Circle of Benefactors Generali (Schweiz) Holding AG Georg Fischer AG Givaudan SA Glatz AG GlaxoSmithKline GmbH & Co. KG Glencore International AG Goldman Sachs International Grass Valley Germany GmbH Graubündner Kantonalbank Groz-Beckert KG Guldborg International Gurit Services AG Prof. Toyoo Gyohten Circle of Benefactors Dr. Bjørn Johansson Associates AG JPMorgan JT International S.A. Juergens Management Consultants GmbH Bank Julius Bär Jura Elektroapparate AG Juvena (International) AG Kaba Holding AG Kaiser Ritter Partner Karl Storz GmbH & Co. KG Karl-Heinz Kipp KPL International Limited KPMG Schweiz L‘Oréal Suisse SA Habib Bank AG Zurich Hans Huber Hansa AG HanseMerkur Versicherungsgruppe Hathon Holding AS HBM Partners Helbling Holding AG Helvetia Hermann Pfanner Getränke GmbH Hewlett-Packard (Schweiz) GmbH HIAG AG HILTI AG Holcim Ltd. Homburger AG Horizon21 AG HSBC Private Bank (Suisse) SA Huber + Suhner AG La Roche & Co Banquiers Landesbank BadenWürttemberg LB (Swiss) Privatbank AG LEGIC Identsystems AG Lenz & Staehelin Lenzing Aktiengesellschaft Liechtensteinische Landesbank AG Lienhard Office Group Lindt & Sprüngli (Schweiz) AG Linz Textil Holding AG Lombard Odier Darier Hentsch & Cie Lonza Group AG LSG Lufthansa Service Holding AG Lyreco AG IBM (Schweiz) AG IDENTA Ausweissysteme GmbH Implenia AG IngCH Engineers Shape our Future Investkredit Bank AG Ivoclar Vivadent AG Jansen AG Jebsen & Co. Ltd. Maerki, Baumann & Co. AG Malik Management Zentrum St. Gallen AG Malun GmbH Man Investments AG Mangrove Capital Partners Manor AG Martel AG St. Gallen Oki Matsumoto McKinsey & Company Merck Serono International SA Mercuria Energy Trading S.A. Merifin Capital Merrill Lynch Capital Markets AG METALL ZUG AG Microsoft Schweiz GmbH Mikron Technology Group Model Holding AG Dr. Christoph M. Müller Müller-Möhl Group Namics AG NEOPERL International AG Nestlé S.A. Neutrik AG Nicco Corporation Ltd. Niederer Kraft & Frey Nobel Biocare Holding AG The Noble Group Novo Nordisk A/S PricewaterhouseCoopers AG ProCorp ASA PSP Swiss Property AG PubliGroupe S.A. Radisson SAS Hotel St. Gallen Raiffeisen Gruppe Ramseier Suisse AG Rappold & Partner Rechtsanwälte RAUCH Fruchtsäfte GmbH & Co RBS Coutts Bank AG Rek & Thomas Medien AG Richter + Frenzel Ricola AG Rieter Management AG Rivella AG Robust Industries AG Roland Berger Strategy Consultants Rolex SA Rotronic AG Royal Dutch Shell plc RUAG Holding Ltd. SAP (Schweiz) AG Octapharma AG OeMAG Abwicklungsstelle für Ökostrom AG Omya Management AG Oracle Software (Schweiz) GmbH Orange Communications SA Orell Füssli Holding AG Orell Füssli Wirtschaftsinformationen AG Orifarm Group A/S Ospelt Gruppe Otto (GmbH & Co KG) Otto Beisheim Holding GmbH P. Keppler Verlag GmbH & Co. KG Pavatex SA Philips AG Phoenix Mecano AG Pictet & Cie Plansee Holding AG Premchand Group Daniel J. Sauter Dr. Alfred R. Schefenacker Schenker Storen AG Dr. h. c. Thomas Schmidheiny Schneeberger Holding AG Schober Holding AG Monika und Wolfgang Schürer Die Schweizerische Post SCOR Switzerland AG Securitas AG Sefar Holding AG Sennheiser Electronic GmbH & Co. KG SES S.A. SFS Holding AG SHIKAR Group Switzerland AG Shiyin GmbH Siegfried AG SIGG Switzerland AG Sika AG 40 th ST. GALLEN SYMPOSIUM Sitecore International Sonova Holding AG Sony Overseas SA St. Galler Kantonalbank St. Galler Tagblatt AG Stadt St. Gallen Stämpfli Verlag AG StarragHeckert Holding AG Stichting IKEA Foundation Gertrud Stoll-Fein Strategy in Motion GmbH Studio Hamburg Sulzer Ltd Yuji Suzuki Swiss Life Holding Swiss Prime Site AG Swiss Re Swisscard AECS AG Swisscom IT Services AG swisspartners Investment Network AG Symantec Ltd. SYMA-SYSTEM AG Syngenta International AG Tamedia AG Tecan Group Ltd. Theodor & Bernhard Dreifuss Stiftung Thurgauer Kantonalbank Triumph International Spiesshofer & Braun KG Tryg Vesta Group A/S UBS AG UMDASCH AG Underberg AG Unilever Schweiz GmbH Union Bancaire Privée USM U. Schärer Söhne AG Vacheron Constantin SA Valcambi SA Veolia Umweltservice Schweiz AG 6–7 MAY 2010 Verlagsgruppe Georg von Holtzbrinck GmbH & Co. KG Versatel AG Verwaltungs- und Privat-Bank AG Vetropack Holding AG VICTORY Industriebeteiligung GmbH VISCHER Anwälte und Notare VMIX Media, Inc. Von Roll Management AG Vontobel Holding AG walter services Swiss AG Wegelin & Co. Privatbankiers Weisse Arena Gruppe WENGER PLATTNER Rechtsanwälte Wetzel Holding AG Wicor Holding AG Willy Bogner GmbH & Co. KGaA Wolf Profilierwerk AG Würth International AG Xerox AG XL Insurance Switzerland Ltd Xstrata plc Ypsomed AG Zehnder Group AG Zumtobel AG Zürcher Kantonalbank Zurich Schweiz Zurmont Madison Management AG 34 35 Donators Donators Donators Accommodation AARHUS Hotel Guldsmeden ARCOTEL Rubin Baur au Lac Bayer Holding Ltd. Beach Rotana, Abu Dhabi Best Western Hotel am Papenberg Best Western Phoenix Hotel City Seasons Suites Dubai Courtyard Hannover Maschsee CROWNE PLAZA Amsterdam City Centre Crowne Plaza Hotel Heidelberg Crowne Plaza Salzburg – The Pitter Excelsior Hotel Ernst Fairmont Dubai Fairmont Hotel Vier Jahreszeiten Four Seasons Hotel Bangkok Four Seasons Hotel Shanghai Gastwerk Hotel Hamburg GmbH & Co. KG Grand Hôtel Stockholm Grand Hyatt Berlin Grand Hyatt Erawan Bangkok Grand Hyatt Shanghai Grenzhof GmbH Hotel & Restaurant Heidelberg Marriott Hotel Hilton Basel Hotel Hilton Düsseldorf Hilton Hotel Dresden Hotel Azenberg GmbH Hotel InterContinental Genève Hotel InterContinental Warszawa Hotel InterContinental Wien Hotel Kong Arthur A/S Hotel Landgraf Hotel Le Palais Prague Hotel les Nations Hotel Novotel Katowice Centrum Hotel Novotel München City Hotel Pullman Dort mund Hotel Rott Hotel Schweizerhof Zürich Hotel Seiyo Ginza Hotel Splendide Royal Hotel Vier Jahreszeiten Kempinski GmbH Le Meridien Grand Hotel Nürnberg Les Jardins du PRESIDENT Lloyd Hotel Amsterdam Mandarin Oriental Singapore Mariott Zürich Marriott Hotel Prague Mercure Warszawa Grand Polonia Palace Hotel Principe Leopoldo & Residence Pudong Shangri-La Pullman Stuttgart Fontana Radisson Blu Park Hotel Radisson SAS Centrum Hotel Radisson SAS Scandinavia Hotel Aarhus Savoy Baur en Ville Scandic Helsinki Grand Marina Scandic Rubinen Seaside Hotels GmbH & Co.KG Steigenberger Hotel Hamburg Stuttgart Marriott Hotel Sindelfingen Swissôtel Beijing Hong Kong Macau Centre Swissôtel Berlin Swissôtel Singapore The Stamford Tata Consultancy Services Ltd. The Dolder Grand The Mandala Hotel The Peninsula Palace Beijing The Peninsula Tokyo The Penz Hotel The Ritz-Carlton Osaka The Wesley Hotel The Westin Tokyo Widder Hotel Zürich Drinks Almdudler-Limonade A. & S. Klein GmbH & Co KG Appenzeller Alpenbitter AG Bionade GmbH Bitburger Braugruppe GmbH Brauerei Rosengarten AG Brauerei Schützengarten AG Coca-Cola AG Distillerie Etter Söhne AG Distillerie Studer & Co AG Diwisa Distillerie Willisau SA Emmi Gruppe Feldschlösschen Getränke AG Heineken Switzerland AG Hermann Pfanner Getränke GmbH Illycafé AG Kennel AG Kindschi Söhne AG Martel AG St. Gallen Mosterei Möhl AG Obrist SA Vevey Paphos-Weine GmbH Paulaner Brauerei GmbH & Co KG PERNOD RICARD SWISS SA Ramseier AG RAUCH Fruchtsäfte GmbH & Co Red Bull AG Rivella AG Selecta AG Sonnenbräu AG Underberg AG Vinum SA Weingut Witwe Dr. H. Thanisch, Erben Müller-Burggraef Weinkellereien Aarau Wild Flavors (Schweiz) AG Financial Contributions Berndorf Aktiengesellschaft Max Schmidheiny Stiftung Sparkasse RosenheimBad Aibling Financing of Student Participants ABACUS Research AG Abegg Holding AG 40 th ST. GALLEN SYMPOSIUM Abraxas Informatik AG ACATIS Investment GmbH Acutronic Schweiz AG Albers & Co. Allgemeine Baugesellschaft - A. Porr AG Allgemeines Treuunternehmen Altium Capital AG Aquila Investment AG Bank am Bellevue AG Bardusch GmbH & Co. Industriebeteiligungen Belimo Holding AG Berner AG BT&T Group Bucher Industries AG Bühler AG Burkhalter Holding AG Business Club Belgium & Luxembourg in Switzerland Centrum Bank AG Chanel SAS Cilag AG Clariant International AG de Pfyffer & Associés Deutsches Aktieninstitut e.V. Dräger Safety Schweiz AG EGT Holding AG EnCana Corporation Erdgas Zürich AG FCW Stiftung Ferrum AG Geberit International AG Georg Fischer AG GlaxoSmithKline GmbH & Co. KG Glencore International AG Graubündner Kantonalbank Holcim (Deutschland) AG Horizon21 AG IngCH Engineers Shape our Future Investkredit Bank AG Kasikornbank PCL KPMG Schweiz 6–7 MAY 2010 KWC AG Liechtensteinische Landesbank AG Manor AG Müller-Möhl Group Octapharma AG Omya Management AG Österreichische Industriellen Vereinigung Österreichische Kontrollbank AG Österreichische Nationalbank Panalpina Welttransport (Holding) AG Pfeifer & Langen KG Pfizer AG Plansee Holding AG PSP Group Services AG Raiffeisen Gruppe RBS Coutts Bank AG RUAG Holding Ltd. Semely Conseil & Gestion SA Fred Siegrist Steeb Anwendungssysteme GmbH Egon Sohmen Foundation Sulzer Management AG Theodor & Bernhard Dreifuss Stiftung Timcal Ltd. Underberg AG USM U. Schärer Söhne AG Valcambi SA Verlagsgruppe Georg von Holtzbrinck GmbH & Co. KG Wirtschaftskammer Österreich World-Wide Shipping Agency Limited Würth International AG Xaxera GmbH Zurmont Madison Management AG Food Beck-Beck Bindella terra vite vita SA Bischofberger AG Blaser Café AG Café Conditorei Roggwiller Café Confiserie Chr. Dössegger Candrian Seafood AG Cetra Alimentari SA Chocolat Frey AG Chocolats Camille Bloch SA Confiserie Sprüngli AG Cruspi SA DI BENNARDO AG DIECI AG Emmentaler Switzerland Feinbäckerei Schwyter Florin AG Fuchs & Co. AG G. HENAUERS SOHN AG Gottlieber Spezialitäten Gustav Spiess AG Hilcona AG HPW AG ISEPPI Frutta SA Kägi Söhne AG Kellog Schweiz AG King’s Kurry Konditorei-Café Confiserie Lorenz Bahlsen SnackWorld Holding GmbH & Co KG Luise Händlmaier GmbH & Co. KG Lustenberger & Dürst SA LYNN + ROBERT WEDER Mario Plachutta GmbH McDonald’s CR, spol. s r. o. McDonald’s Suisse Restaurants Sàrl Mineralquelle Zurzach AG olo marzipan O. Lohner AG Ospelt Gruppe Panina AG PASTA PREMIUM AG Peter Kölln KGaA Sai Trader Import GmbH Schärf Coffeeshop GmbH Schmid Metzgerei Strähl Käse AG Tanner 212 & Co. AG Tobi Seeobst AG Uncle Ben’s VAPIANO SE Wm. Wrigley Jr. Company Wolf Intersnacks (Schweiz) AG Zuckermühle Rupperswil AG Zweifel Chips + Snacks Holding AG Food Equipment AMC International Dold AG Duni AG Furor Gas Grill Gartenmöbel Camping ISCO Jaques Schindler & Co AG Jura Elektroapparate AG KKrapf GmbH OTT Metalldrückerei AG pely-plasticGmbH & Co. KG Schott Zwiesel Aktiengesellschaft Techflon Technische Gewebe Furnishing and Technical Equipment A. Müller AG AKG Acoustics GmbH Akris AG atlas ag Bayerische Massindustrie GmbH Brütsch/Rüegger Werkzeuge AG Conrad Electronic AG Electrolux AG Emil Egger AG Eurail Group G.I.E. Fahnen-Center Weinfelden GmbH Farnell AG Gigaset Communications Schweiz GmbH Google Germany GmbH GOP AG Groupe SEB Schweiz GmbH iPARADIGMS, LLC Jungheinrich AG Kingston Technology (Schweiz) 36 37 Donators Knürr AG Lichtsignal HPH Magnetism Solutions Ltd. MainConcept GmbH mov.ad GmbH netrics hosting ag Novoglas AG Pacovis AG Schreinerei Innenausbau Hälg Sem-Art AG Sitag AG Somorowsky GbR Spectrum Brands Schweiz GmbH Sportanlage Kreuzbleiche Stadt St. Gallen – Bauverwaltung Stoll Giroflex AG Telenor ASA TomTom Sales B.V. TOPKOM EVENTS GmbH Video System Haus Furtner Weskamp & Partner GmbH ZF Electronics GmbH Newspapers Axel Springer Schweiz AG Basler Zeitung Medien AG Bilanz brand eins Verlag GmbH & Co. oHG Business India Czech Business Weekly Die Presse Espace Media AG FOCUS Magazin Verlag GmbH International Herald Tribune (Zürich) AG L’Hebdo L’Agefi Münchner Merkur Neue Zürcher Zeitung AG P. Keppler Verlag GmbH & Co. KG Paperjam St. Galler Tagblatt AG Donators STANDARD Verlagsgesellschaft m.b.H. Süddeutsche Zeitung GmbH Tagblatt Medien Tamedia AG The Economist The Guardian TIME Magazine Verlagsgruppe Handelsblatt GmbH Weltwoche Verlags AG WirtschaftsBlatt Die ZEIT Schweiz Office Suppliers Avery Dennison Zweckform BRIEGER VERPACKUNGEN Bürotech Spirig AG C. Josef Lamy GmbH Druckerei Koch AG edding AG Etitex AG iba ag Inge-Plastik Gebr. Adelt GmbH Kolok AG Markwalder + Co. AG Office World AG PONS GmbH Stabilo – Hermann Kuhn AG Staples GmbH Tesa Bandfix AG Others 1Asocks AIPAG Alpstein Parfümerie Amann Hemden AG BICO AG billerbeck Schweiz AG Bodensee Wäscherei Burger Söhne Holding AG Bürstenfabrik EbnatKappel AG C&A Mode DE’SHAMA AG Dierig AG Drykorn Modevertriebs GmbH & Co. KG Edsor Kronen Gassmann Mode Georg Utz AG Hairstylist Pierre AG Ifolor AG k-sales.ch GmbH LesFleurs.ch Mammut Sports Group AG Mode Weber Reckitt Benckiser Switzerland AG Rhomberg Schmuck AG riposa AG Swiss Sleep Rukka AG Salewa Sport AG Schlossberg Textil AG Seidensticker GmbH Spatz Camping Hans Behrmann AG Sportco AG St. Galler Touristiker-Tag Switzerland Tourism VAUDE Sport GmbH & Co. KG Vileda GmbH Villiger Söhne AG Weisbrod-Zürrer AG Participants’ Goods DECLARÉ SWITZERLAND Gallus Druck GmbH Manor AG Prodir Ricola AG SCA Hygiene Products AG SIGG Switzerland AG Victorinox AG Werner & Mertz GmbH Speakers’ Gifts Bucherer AG D. Swarovski & Co. Ermenegildo Zegna Frischknecht Juwelier AG Hermes SA Jakob Schlaepfer Lehner AG Les Accessoires RC Ritzenhoff Cristal AG Rösslitor Bücher Sourire en Soie AG Support Crew Package Adidas Sport GmbH Beiersdorf AG Cadbury Switzerland Colgate-Palmolive AG Electronic Arts Sarl Eurail Group G.I.E. Franckh-Kosmos Verlags-GmbH & Co. KG IVF Hartmann AG Juvena (International) AG Kuchen im Glas Lamprecht AG Langenscheidt KG Online Shop www.calida.com PEZ International AG RECHEIS Teigwaren GmbH Schiesser AG Spirig Pharma AG The Body Shop Levy AG Trisa AG Transport AS Tallink Group Ascar AG Austrian Airlines AG AVIS Autovermietung AG Basch AG Blue1 Esso (Schweiz) GmbH Gebrüder Weiss GmbH Germanwings GmbH Honda Automobiles (Suisse) S.A. Iveco (Schweiz) AG Larag AG Nutzfahrzeuge LV-St. Gallen Mobility Genossenschaft Österreichische Bundesbahnen-Holding AG Peugeot (Suisse) SA Planzer Transport AG Renault Nissan Suisse SA SAS Scandinavian Airlines Shell (Switzerland) Sixt Danmark A/S SJ AB 38 Société Nationale des Chemins de fer Belges (SNCB) Swiss International Air Lines Ltd. TGV Lyria SAS Wiener Linien GmbH & Co KG Swiss International Air Lines is the Photos: exclusive official carrier of the Marcel Giger, www.snow-world.ch; 40th St. Gallen Symposium Archive of the St. Gallen Symposium; Swiss Air Force © 2010 – St. Gallen Symposium 40 th ST. GALLEN SYMPOSIUM 6–7 MAY 2010 St. Gallen Symposium Tel. +41 (0)71 227 20 20 Dufourstrasse 83 Fax +41 (0)71 227 20 30 P. O. Box 1045 symposium@stgallen-symposium.org CH - 9001 St. Gallen www.stgallen-symposium.org